How Coaches & Mentors Can Help You Break Through Your Ceiling

Send us a text

Have you ever wondered why you can push so much harder when someone else is training you? That nagging realization—that we rarely reach our true potential on our own—kicks off a fascinating exploration of human performance and achievement in this episode.

We dive deep into the psychology behind why external accountability works so powerfully. It's not just about having someone to spot you during bench presses; it's about that voice in your head that gives up long before your muscles do. From PT sessions that leave you gasping when you thought you were already giving your all, to the business implications of having coaches and mentors who see capacities in you that you don't recognize yourself.

The conversation shifts to examining extraordinary work ethic through the lens of Alex Hormozi's recent book launch—a masterclass in what becomes possible when someone operates beyond conventional boundaries. Breaking the record for nonfiction book sales within 24 hours didn't happen by accident but through a level of intensity most find uncomfortable. What does it mean when someone doesn't see weekends as days off but simply as days to advance their mission?

Perhaps most valuable is the practical discussion about implementing "deep work" strategies—carving out uninterrupted time blocks in the early morning hours when the world is still sleeping. We explore the frustration of stagnation despite effort, the critical difference between rewarding activity versus results, and how to systematically empower your team to solve problems without constant leadership intervention.

If you're tired of hitting the same ceiling in your fitness, business, or personal development, this conversation offers both the uncomfortable truths and practical strategies needed to break through. As Alex Hormozi puts it: "Do so much work that it would be unreasonable for you to fail."

If you want to elevate your business and entrepreneur life, don't forget to check out our CMO Playbook Group at cmoplaybook.ai and join us for FREE at the Builders Summit at https://builderelite.oneclickdigital.net.au/builders-summit 🫱🏽‍🫲🏼

Episode Transcript

Robby (00:01):
well, work harder, fucking hell um.
You know what I've learnt,george?
What is it?
That you can never trainyourself as hard as someone else
can train you so you feel thatyou need someone there to push
you?

George (00:20):
yeah, I find that with my PT.
Well, that's exactly and it's aperfect example, because I
packed my bag this morning, hadeverything ready to go, gonna go
to the gym and then go to thegym, but had I had my pt.
And that's why I had my ptbooked in for the longest time,
because it kept me accountableto go there so I could train, so
he could push me out.
But that's like this morning Igot to.

(00:41):
When I woke up I was like shit,I have to go to site instead of
going to the gym first.
So then I ended up I'll pack mybag still, but I'll go later.
But had I booked it in thelater still hasn't come.
Oh yeah, but it's going to.
My bag is still in my car Is it.
It is.
I'll send you a video Tomorrow.
No, no, no, today.

(01:05):
Here we go Today Sending you avideo.
We'll see.

Robby (01:06):
We'll keep you accountable.

George (01:08):
I think there's a level of that, and that's why it's so
good to have coaches and mentorsin your life.

Robby (01:14):
I agree 100%.
Yeah, well, two things, butreal quick, before we dive into
that.
Who are you, george Passis Nice?
Real quick, before we dive intothat.
Who are you, george Passus Nice?
To meet you, george, should webe introducing ourselves on
every episode?

George (01:29):
We've done that before On every episode.
Yeah, we did at the start.
G'day, ladies and gentlemen.

Robby (01:35):
I'm George and I'm top George, so why do we factor in
that to everyone?

George (01:39):
People that haven't ever been here before.

Robby (01:40):
Yeah like, what if someone's listening for the
first time now and they're likewho are these guys, man, and why
should I listen to?

George (01:45):
them.
You should listen to us,because we've got a wealth of
knowledge and experience thatwill blow your mind and help you
elevate life and your spirits.

Robby (01:54):
Maybe that's something we can start bringing in from the
next episode.
Yeah, you know what I mean.
And constantly.

George (01:58):
Well, something I liked the last time.
We did it last episode.
We finished the episode offwith a quote.
We did it last episode.
We finished the episode offwith a quote, and I think that's
a good way to do it.
So if you've got one this weekbecause I had one last week, but
if you don't, I've got oneready and then I'll put you on
the spot.

Robby (02:10):
I'm so ready I'll drop it now.

George (02:12):
No, it has to be to the end, because that's what you're
going to get.

Robby (02:17):
You're going to get a nice little nugget at the end of
the day, um, but yes, so I'vebeen seeing a pt, yeah, right,
and I've been seeing them once aweek.
And you know, when you thinkyou're like, look, if someone
asks me, like how hard do youtrain?
Like I don't train ridiculouslyhard, but like I'll, I'll push.
Yeah, do you know what I mean?
But when you've got a pt, youpush to a like I was like gassed

(02:42):
, like hands on my thighs, liketrying to catch my breath, and
I'm like, well, it is this.
I'm lifting weights, like howam I so tired?
Yeah, uh, but yeah, yeah, push,or like, or like so sore that
like I was grabbing my quads,like, oh, like man, like that
hurt, like, and I would never,ever, ever get that there's also
a level of so, say, when I'mdoing bench, for example, it's

(03:04):
good having someone there tospot you because I can push more
.

George (03:06):
When you've got that second person there, because you
can go for that extra rep ortwo, whatever it might be.
Yeah, I think that's definitelygood and yeah, it's just that
your mind gives up before yourbody does.
Oh, your mind gives up so muchIn so many elements, not just a
physical aspect of it.
But, like, your mind is the oneI could have gone to the gym,

(03:31):
why don't I get up at four?
I could have gone at 4 am tothe gym, set my alarm that bit a
little bit earlier and gone tothe gym at that time and then
gone to my meeting on site Early.
Yes, excuses though it couldhave been done, your mind often
will talk you out of that extrarep.
It'll talk you out of oh look,you've worked hard, you've gone
to the gym.
Have that cookie Go, have thatfrozen yogurt, so I can have a

(03:52):
cookie.
Yeah, you can have a cookie now.

Robby (03:56):
Yeah, it just reminded me .

George (04:00):
Out of curiosity what's your coach's physique?
Look like your PT.
He's out of curiosity what'syour coach's physique?

Robby (04:03):
look like your PT he's pretty standard, like he looks
pretty good.
He'd look like he'd be.
I haven't seen Topless.
He looks like he'd be prettyripped though yeah he's quite
strong, like that's what youwant.
That's what you want a PT.

George (04:20):
I want someone strong, I want someone fit.
Of course, you know what I mean.
I'm going to the guy with thepot belly.
No way, never, never.
I am that guy.
And look, they've got.
So this is the other thing.
Aside from the fact that theypush you, the knowledge and
experience that they've got isso much beyond what you've ever
had.
Like, have you had PT in thepast?
No, never.

(04:41):
Okay, great.
So how long have you been doingit?
A few weeks, a few weeks.
Have you noticed that?
Have you been going to the gymfor the years previously?
Like, have you gone to the gym,been a regular gym goer?

Robby (04:51):
Yeah, I've always had a membership, a membership, yeah
Cool.

George (04:54):
So I was in my early 20s .
I was religiously going to thegym.
I was always there, alwaysdoing stuff.
And when you're younger, youcan afford to lift incorrectly,
because you're young, you'restrong, everything's working the
way it should be working.
And when you get older, whenyou're 40 and you're fucked,
like me shoulder hurts, yourback hurts, your knee hurts,
your eyelids hurt, everythingyour eyelids hurt it works, it's

(05:17):
up.
Wait, you haven't hit 40 yet,anyway.
But what I loved about my PT ishe was telling me how to lift
properly, like he was giving methe good technique yeah, the
form yeah, and it's like,because he'd see me lift and I'd
be rolling my shoulders, it'slike, oh yeah, shoulders down
down, chest up right and liftthrough your chest.

(05:38):
I'm like, fuck, that's harder.
He goes yeah, I know it'sharder because it's also the
right way to do it and he goesyou'll find you'll build your
muscle better and you'll buildit quicker, or you'll build it
so that you're actually strongerin the long run, because what
you're trying to when you do,when you're curling your
shoulders over, you're usingdifferent muscles, not your pecs
, not your chest, and not thisand not that, and you're not
actually getting the strengththat you need.
And then he's like, no, no, doit like this, do it like this.

(06:02):
And he changed all these littlethings in my form that then
allowed me to lift so much more,but also safely, whereas back
in my early days, when I was atthe gym, I was just lifting
because I could lift, I wasyoung, I was fit, I was strong

(06:23):
and I could lift and useincorrect form, whereas now
there's a bit more riskassociated with me lifting
incorrectly, or I just won'tlift as much.
With what the risk when I'mlifting?
No, it's not in your head, no,not really.
I've got my shoulders hurt now,so that's probably the only
thing that is in my head alittle bit, because it just
hurts and just at the at thefront here.
But other than that, no, Istill think I feel strong like I

(06:46):
was back then, even though I'mlifting less, if that makes
sense, I feel like I can liftmore than I am.

Robby (06:55):
Yeah, dude, I did.
I would have never did this ifI was on my own, but I put the
PT like you pushed.
I was doing like, do you do?
I don't know what it's calledyou know that thing and you
stand in it.
Yeah, yeah, yeah, and it's likea, it's like it's like yeah,
yeah, but it's, it's the thing Idon't know, the technical, but
yes, it's still like a deadlift.

(07:16):
You're just, you're standing inbetween, so the bars you're
pretty much in the middle of you, except in front of you.
Yes, yeah but it's still adeadlift yeah, yeah, dude, I was
doing 100 kilos on that thismorning.
Yeah, awesome, I've never, everdone anything near that.
Yeah, how good.
Yeah, and I don't think I'm anystronger.
I think he was just willing toand like, because you've got a
guy there watching you form.

(07:36):
Yeah, I'm not as scared.
And weight by itself.

George (07:40):
You'll get pumped when you start seeing significant
increase in the weight thatyou're lifting too.
That's going to be cool thatday's cool Because I got to, I
think, about 140, 145 with thatexercise.
But it's funny because we didit like in a three-month block
where we'd start off at 80 andthen go 90 and then 100.
And it's like I remember when Idid 100 for the first time.

(08:01):
I'm like fuck, by the timeyou're doing the sixth, seventh
rep, your fingers are burning.
It's like I can't hold this.
And then you get to a pointwhere 100 is your warmup.

Robby (08:09):
That's easy, it's lightweight.
It's phenomenal to see how muchfurther you can like.
I would have never done that.
If I was by myself, I wouldhave been like I'll do 40.

George (08:19):
Most people won't even do the like the leg exercises.
You know the leg exercises.
It's like all the memes you seewhenever you go to the Skipping
leg day.
Yeah, that's right.
You go to the gym to do legsand the bench looks at you in
this way it's some hot bird,it's true, everyone goes to do
chest and arms, yeah.

Robby (08:38):
And another thing I've learned is, when you do, have
you ever looked at someonetrying to do like a shoulder
press or something that you doregularly?
And you're like how can you notget that form right?
Yeah, it's pretty simple, right.
But then you go do an exercisethat you're not used to doing
and like you've got no form atall and I haven't, I haven't had
that, yeah.

(08:59):
And then like you'll be likeall right, cool, do these
one-legged bulgarian squats orsomething the worst, like you do
bulgarians.
I don't know what that dude, Idon't even know what I was on,
but I couldn't do it.
I was like shaking, yeah, andI'm like, what's wrong with me?

George (09:13):
yeah, like, and it's muscles you haven't used in what
in like in that way, and whenyou start to do it, it's like
yeah, and I'm thinking to myselfwow, like that's um.
This guy must think I'm weakyeah, yeah, no, but that's cool
though, because it's going to becool for you in a few weeks'
time when you're doing this aspart of your program and you see
the strength.

Robby (09:30):
Yeah, or I fire him, no, no.
So, they get out.

George (09:33):
Why fire him?
You've got to keep going.
No, that's really cool, okay,aside from all that, why?
Why are you doing this?

Robby (09:47):
Why not just keep being fat and eat donuts, because I
want to eat more donuts.

George (09:50):
Yeah, eating donuts, to eat more donuts.

Robby (09:52):
It's always been the thing.
So one of the things I wrotedown at the start of the year
that I've been pushing towardsbeen pushing towards a lot, and
we spoke about this a few weeksback.
One of the things was so I lookat life as four things Health,
wealth, relationships,experiences.
Uh, one of the things was so Ilook at life is four things
health, wealth, relationships,experiences and when I set my

(10:12):
goals, I set it into those four.
Like those are the four pillars, everything falls into those,
everything.
There's nothing that doesn't.
So I make sure I fit everythinginto those and under one of the
health goals.
Two of the things I wrote downwas I was going to get fit and I
was going to get flexible.
Yeah, haven't gotten flexibleat all, but starting yoga, so

(10:34):
that's gonna be good.
Good, um, yeah, and this is thethe fit aspect yeah so, yeah,
pushing for that, um, you knowobviously signed up to a new gym
that I've been telling youabout.
Uh, that's been really good,but, yeah, I was.
I was baffled by how muchfurther, how much more I don't
feel like I'm doing it.

George (10:56):
Yeah, good In the health space or just in everything.
Yeah Cool.
I like it, yeah At.
I like it, yeah at least youhave the self-awareness for that
.

Robby (11:04):
I went yeah, and it's not like you're probably right, of
course I'm right.
Yeah, it's my own judgment,that's right.

George (11:13):
I could sit here and say man, you work like an animal,
like, of course, you're doingheaps.
You're doing more than everyoneelse.

Robby (11:18):
You might be doing more than everyone else doesn't mean
you, it doesn't mean I'm doingit for me, that's right.
I on the weekend last weekendso by the time this comes out,
it'll be the weekend before Iwent to Alex Hormozy's book
launch.
Yep, I woke up at 2 am becauseit was 9 am Pacific time, vegas

(11:38):
time.
Yeah, vegas time which was 2 amin Australia the following day.
So they did 9 am Saturdaymorning.
It was 2am in Australia thefollowing day, so they did 9am
Saturday morning.
It was 2am Sunday morning for usand I got up and I attended
this thing and, dude, this is aguy who doesn't have to work a
day, like he doesn't have towork anymore.
He's got as much money as hecan spend, probably.

(12:00):
And he went hard, dude, likewhen I say he went hard like
this guy's.
First of all, he's working onsaturday.
Secondly, he, he was on cameranon-stop, I think there was.
He went for like six hoursnon-stop and then disappeared

(12:21):
for a short period and came backand it's like he might have
went and taken a piss, yeah, orsomething.
And it's like how many peopleare willing to do that when
they've got that level of moneyon a Saturday?
And then he did the next dayand the next day, and I think he
had it all planned.
I'm 100% sure he had it allplanned.

George (12:42):
When you say the next day, the next two days, he went
and did two more book launchesOnline.

Robby (12:48):
Yeah, so he went and did the same thing again.
First he said, like this is it?
I'm doing one thing, it's goingto be a full day.
And he did eight hours orwhatever it was, or 10 hours.
He stayed on 10 hours likenonstop.
And then he did that, and thenhe closed it off.
And then they came back on andsaid we're going to do the same
thing tomorrow for those of youwho couldn't get there.
And then they did the samething on Sunday.
And then they did the samething on Monday.

(13:08):
So they did it three times in arow.
They broke the highestnonfiction book ever sold was
written by Prince Harry, andthey sold 1.4 million copies
within 24 hours.
Sorry, this is the record forbooks sold within the first 24
hours.
So the highest amount withinthe first 24 hours was Prince
Harry.
He sold 1.4 million, or 1.34million copies.

(13:30):
Alex Palmosi sold 2.8 in thefirst 24 hours.
And so you just look at thatand you're like that would not
have been easy and he didn'thave to do it.
You know what I mean.
But he did and he crushed,absolutely crushed.
And then you came into myoffice on Monday morning and you

(13:52):
said how was it?
And I said dude, this guy'sdoing way more than like he's
doing all he's not.
It's sheer hard work and he'sjacked.
And he's jacked.
But sheer hard work, dude Likejust volume.

George (14:11):
Do you think he's too extreme?
Who am I to say that that'sright?
But say in your?
I mean, there's a lot ofsacrifice that comes with that
too.
That's his life.
That is his life.
That is his life, but it'sreflective of the work he does,
what he sacrifices outside ofthat.
I'm sure come Friday night he'snot looking to hang out with

(14:34):
the boys yeah, all the time,unless it's work-related.

Robby (14:41):
Yeah, I agree.

George (14:42):
And he works Saturdays and Sundays.
It's just another day.
For him.
It's not a weekend, it's just aday.

Robby (14:46):
Yeah, but so when you don't work Sundays, you're
buying into.

George (14:52):
Yeah, the commercial aspect of you need a day off.

Robby (14:54):
Yeah, that you're buying into.
Oh it's Sunday, like who cares.

George (14:59):
It's another day, it's a thing around the sun that's
right.
Not around the sun.

Robby (15:03):
It's the spinning.
Yeah, the Earth spun around.
Yeah, the Earth spun around onits axes, or whatever you call
it.
Yeah, it just I saw it and Iwas like that's phenomenal, yeah
, and the things he gave away.
If you're listening to this andyou don't know that I'm a fan

(15:24):
by this point, yeah, I haven'tbeen listening for long enough
is it?

George (15:27):
there's a level of fan like.
Fan is like oh my god, alex,let me touch you.
But there's also a level ofthat's me, that's me.
There's also a level of no,there's admiration that's a fan.

Robby (15:38):
That's the definition of a fan, which I am.
If, if I am in awe of whatyou're doing, I'm a fan.
I'm not a fucking fan boy.
Yes, I'm not gonna.
I'm not gonna say Alex signedmy tit, yeah, but I'll do it,
alex, if you're listening um,but do you know what I mean?

George (15:55):
without a doubt without a doubt, like, hey, man, like
what you are doing, it's wow,like what you're doing is
honestly wow.

Robby (16:01):
And the fact I stopped in at one moment and I was like
dude, what is driving this guy?
Like what the hell?
Like you know what I mean.
Like even I don't have anywherenear as much money as he does
and all the things that I want,and I still like getting up on a
Sunday as a slug.

(16:22):
Like you're like whoa, this isgoing to be.
You know what I mean.
And it's like this guy's doingit with zero hesitation.

George (16:28):
Yeah.

Robby (16:29):
You know what I mean.

George (16:30):
I was um there's gotta be, there's a there's a switch.

Robby (16:33):
I was unbelievably impressed, dude.
Yeah, yeah, it is it isimpressive it the fact that he
got all these people online live.
He pretty much did a webinar.
Yeah, a live webinar, that'sright, he had over 100,000
people on.

George (16:52):
Yeah, fantastic.
And also he was strategic inhow he sold the books too,
selling 200 books at a time tosome people.

Robby (16:59):
I bought 200 books, yeah.

George (17:04):
So if you need a copy, Robbie's selling selling it for
250 a book yeah, yeah, I'mtrying to recoup my funds, nah.

Robby (17:07):
But you know what, if you're listening to this and you
send me a damn, I'll send you abook for free shit.
One person, one person, only,everyone else.
Join the group.
Join the.
Join the school group.
I've got a school group calledthe cmo playbook.
If you join the school group,I'm giving away books in there.
But the first, first person toDM me or, better yet, tag me in
your stories and I will send youa book 100% free.

(17:31):
How's that?
Can I be that person?

George (17:33):
No, Fuck, I was just doing it.
You're going to get a bookanyway, yeah, but hey, what a
great offer.
Thank you for offering that.
We'll see who's reallylistening.
Yeah, damn straight.

Robby (17:47):
The book's $30 USD, by the way.
Is that all, yeah, that's cheap, yeah, why $200?

George (17:54):
That's a little bit cheap then.
So there is a level of peoplehave bought 200 books at a time,
which definitely would havecontributed to him getting that
world record Of course, becausemost people with Harry would
have just bought the one book,so he had 2.1, 1.2 million
individuals, but you know what?

Robby (18:10):
Not that many people would have bought 200 books,
though let's be honest, histhing wasn't buy 200 books, his
thing was donate 200 books.
Yeah, that's how they.
It was like you saw him doeverything he says yes.
Him do everything he says yes,and you're like that's good,
yeah, well played yeah,absolutely, yeah, absolutely.

George (18:30):
There's a level I think I think I tap into that
sometimes with what he did andwhat you're saying and what
drives him.
There's a level of just clickand do it like go.
I say go, we go.
Like that's it, that's whatwe're going to do.
Working Sunday like that's it,this is what we're going to do.
Work on Sunday work on Sundayget up.
So you know, you said there'sthat.
You wake up in the morningyou're like fuck, I'll be
bothered working today, or I'mnot going to get up today, I'm

(18:50):
going to sleep until 10.
It's like no, no up, let's go.
I think those types of highperformers have that almost all
the time.

Robby (18:58):
I reckon he would be beyond beyond many.

George (19:03):
Yes, I agree with you.
I agree with you.
He will surpass many.
Wow.
He's on his way to be abillionaire and he'll get it.

Robby (19:17):
He'll get there.
Yeah, I just thought it wasvery impressive.
No-transcript, it just made meevaluate everything.

George (19:29):
Yeah, so did it drive you?
Has it driven you, has it sortof made you look in the mirror
and go okay, we need to go up agear.

Robby (19:40):
Yeah, I went, took my top off, stared in the mirror.
Yeah, all right, book a PT.
Is that what you actually did?

George (19:46):
Damn, that would be a good story.

Robby (19:50):
Yeah, I know, Damn, Cut that bit out, Nah, but I tell
you what I did do, or what I'mgoing to do.
I haven't done it yet.
So he had guests on his booklaunch, right, and he had this
guy I've been following forquite some time.
His name's Alex Becker and thisguy created a program following
for quite some time.
His name's Alex Becker and thisguy created a program called
Hyros.
Hyros is an AI software that ifyou spend a certain amount,

(20:14):
over a particular dollar spend,you get it and you install it on
your ads and it helps you runbetter ads.
Okay, Just by tracking, settingup better tracking.
So if you're, if you're doinglike a Google TikTok LinkedIn
Facebook campaign, and you'redoing like a Google Tik TOK
LinkedIn Facebook campaign andyou're hard trying to get hard
to attribute where the this isreally good for that, and he
created that, and he's like he'sworth a lot, yeah, and he's

(20:38):
like I don't know 35.
Yeah, and he's like they'relike mates, it's cool, it's cool
, you see that.
And you're like man.
Like you know, I want to be thethird person there, Like you
know what I mean, and I saw thisthing that he's been doing and
he's been getting up at 3am 3am.

George (20:58):
This Alex, or the other guy, this other guy, the other
Alex?

Robby (21:02):
Yeah, they're both Alex, alex Becker, though Becker.
Yeah, he's been getting up at3am and he takes a screenshot.
He's got a really cool watch.
I don't know what.
It is Cool as fuck.
I don't even like watches andhe takes a shot of his, like a
photo of his watch, whatever.
Kind of like Someone does that?

George (21:19):
Yeah, what's his name?
I know who it is.

Robby (21:21):
I know someone does it Extreme Ownership?
What's his name?
J, uh, jocko Willink, and uhjust says like, yeah, get an
offer.
You know, punch it back Ifyou're doing the same thing,
whatever, free AM.
And I thought that's cool.
Like that's cool Cause, dude, Iget bombarded during the day.
Yeah, I get so bombarded, yep,so post all that whole thing.

(21:45):
I've made a decision that I'mgonna start.
I'm not waking up at 3am.
Come on, I was waiting for it.
I even sat back in my chair.
Yeah, that's my decision, thatI won't wake up at 3am.
Nah, I'm gonna.
So I usually go to the gym inthe morning.
I'm not gonna do that anymore.
I'm gonna come straight intothe office at like 5 and I'm

(22:06):
gonna work.
Come straight into the officeat like five.
I'm going to work five to 11uninterrupted.
And I've told my team you don'thave access to me before 1030
anymore.
No one.
You come in my doors closed.
Don't knock on the door.
Unless the building is on fire,do not knock on the door.

George (22:20):
And even then, put a put a fire extinguisher out the
front.

Robby (22:22):
Yeah, yeah, and I'll be fine.
I've got a window, I'll be finethere, yeah, and so now the
thing I'm going to start toimplement I'm going to try this.
So I'm going to try coming in,and I'm not going to go real
extreme or fast, but I mightcome in like so when I get up.
I get up normally around 5.30.
Instead of going to the gymfirst, I'm going to come into
the trading office, work, workfrom six till 10 headphones in,

(22:47):
cause that's what Alex does,that whole amazing.
He says like I put headphonesin, uh, earplugs, earmuffs,
nicotine, close all the blindsand just since they're working
and I'm like, all right, cool,let's try that, you know what?

George (23:02):
I mean Cause, if it's a formula that works, yeah, why
not?
Yeah, it may just work for him,though I think the ear muffs
all that sort of shit's extreme.

Robby (23:12):
Yeah, do you want extreme results?

George (23:15):
I don't see the benefit.

Robby (23:17):
It's just blocking out all the distractions.
I don't have ear muffs or earplugs.
I got both.
I'm not doing that.
But the whole thing I want todo is like sit in the thing and
just work and just do deep work.

George (23:31):
Yeah.

Robby (23:32):
So that's something you're going to be rolling out.

George (23:33):
I'm normally here 5.30 to 6.30 most days.

Robby (23:37):
Don't talk to me, I won't .
Won't even say good morninganymore.
I'm going to close it.
If the door's closed, move on.

George (23:43):
I'm going to leave like a snack at the door for you,
just in case you get hungry.
So you know I was there.
I was still thinking about you.
But coming back to what you'resaying, it's often my most
productive time of the day.
Don't get any phone calls.
I don't get any like bombardedwith emails, like nothing's
happening.

(24:03):
I do what I need to do in thefirst part of the morning
because I know it'suninterrupted work and what
you're saying has great, greatmerit because everyone else is
sleeping.
Yeah, that's what I'm sayingEveryone else is sleeping.
This morning I was in quiteearly.
I was here about 10 to 6.
And I sat at my computer and Ihad a question for someone.

(24:30):
Oh, that's right, because I wasgoing to go to site and I was
going to take something to sitethat someone had already taken
it and I messaged him, knowinghe was still sleeping and I'm
like fuck, still sleeping, mate,get up, hurry up.
What's she to do?
But in that moment it alsoshows you that that's your
opportunity.
Whilst everyone else issleeping, your competition is

(24:52):
still sleeping at that time.
Think about how much moreyou're going to have on them
just because they're sleeping atthat time You're not.
Will you go to 11 and then go tothe gym?

Robby (25:04):
Yeah, that's my plan Now.
The gym's up the road.
Now I've got a daily teamhuddle at 1045 every day, so
I'll go up until that point, doour team huddle and then I'm
going to have a bunch ofreactive work.

George (25:18):
This is my plan anyway.
Yeah, who knows?

Robby (25:21):
It could, but it could also be great.
Yeah, Could like a bunch ofreactive work, like think about
all the emails and everythingthat would have happened in that
period, respond to all that,like get rid of it all or
delegate it or whatever, andthen go to the gym, yeah, and
then have all client meetingsafternoon Like client meetings,
sales calls, blah, blah allafternoon.
Good.

George (25:42):
So what are you going to do in the first part of the day
?

Robby (25:44):
Just the deep stuff, dude , like when I want to script a
video, I need time.
I need uninterrupted time, yeah, to sit there and script a
video properly.
Yeah, when I want to, uh, buildan agent or create a new
workflow that we've never donebefore where?
it's like okay, cool, I needuninterrupted time to sit here
and work out how this works.

(26:04):
Yeah, because when you're likeknee deep in it, you don't want
to stop and get out and go dosomething else.
It's all of a sudden you'vecopied all this code, you've got
this thing there and it's likethat's communicating and then
you gotta stop.
Yeah, it's like no, no, I can'tstop now, like I'm too far in,
I know exactly what you meanyeah it's like when I was
working.

George (26:20):
We recently worked on a massive tender for pascon and it
was a 13 and a half milliondollar project and I was working
on the tender, just doing some,just looking at things.
It's a big job so I want tomake sure it's not fucked,
because you don't want to put ina project at that price range
and make a mistake.
But throughout the day when I'mworking on it it's like phone
rings hello, yeah, oh, this isfucking happening.

(26:41):
Oh, fuck, all right, and thenyou like you deal with that
issue.
And then you turn around you gooh, oh fuck, where was I?

Robby (26:46):
Yeah, did I carry the one .
Yeah, did I do that.
Did I get that price?
Let me re-measure this.

George (26:50):
Oh, is that the right measurement?

Robby (26:52):
And then you've accidentally hit delete on
something and it's gone.

George (26:55):
Or you're doing something and it's like, oh, I
didn't see that part, I've gotto now do that again.
Uninter, important, soimportant, and if you can get it
throughout any time of your dayand especially in the morning,
because my team will call me,and this is why you know I

(27:15):
really, when I stepped into thisCEO role, that's what I wanted
to eliminate from my lifeEveryone fucking calling me
about how to scratch their ass.
So there was a few things I didGave people some more senior
roles.
Go to him.
That's what his job is.
He knows what to do.
But then even those seniorpeople coming to me saying, hey,
what are you doing here?
Sort it out, don't talk to me.
Unless there's a fire, don'ttalk to me.

(27:35):
Sort it out, you are skilledenough.
I've given you the authority todo so.
Make it work.
But then also for me to do thatdeep work, like you're saying
okay, well, what else do we needto do inside the business?
So we've had some other littleI don't know if we've spoken
about it, but some issues onsome of the projects.
Well, maybe I can create asystem, a procedure for that not

(27:56):
to ever happen again.
But I need time to focus and gowell.
What do we need to do in thissituation to make sure that that
problem never occurs again orthat quality check is made
before we go onto that task?
And for me to sit there andhave uninterrupted work to do?
That is so powerful, sopowerful.
But as business owners, a lotof the time all we're doing is
putting out spot files all day.
Oh, dude, all day.

(28:17):
That's all I do.

Robby (28:19):
So many people Shit's blowing up constantly so many
people I speak to.

George (28:22):
I fucking came into your office the other day and my for
those of you listening, mypascon instagram account is down
.
I went to log on.
Still down, still down.
Went to log on a couple ofweeks uh, no, about a week ago
and it said your page has been.
Actually I took a photo of it.
Maybe I can read it to you guysbecause you might go through it
one day your page has beendisabled yeah, whatever it was.

(28:43):
It was just like come on, guys,we, we suspended your account,
pas Pascon.
Why this has happened?
Your account has been maybeassociated with another account
that has gone against our rules.
This doesn't follow ourcommunity standards or account
integrity.
Anyway, long story short, I hadto try and verify myself.

(29:04):
I did, and then I got anothermessage saying we cannot verify
you.
Your account will bepermanently deleted in 170 days.
And I'm like, fuck, just like,of all the things I've got going
on, I've got this now too.
This is an account that we'vespent.
We've invested 10 years into it.
We got over 20,000 followers.
I just came into your officeand said, bro, yeah, please sort
it out.
Thank you, I'll pay youwhatever it is, just do it.

(29:26):
Just don't touch me.
Still not sorted.
Still not sorted.
Still hasn't done it.
Legacy Media failing, wouldn'tuse those guys.
Nah, I would.
It's not over.
It's not over, still going.
By the way, we have a sponsor Iwant to give him a shout out,
go for it.
Our sponsor for today's episode, but also for many other
episodes too.
And they've gone unmentionedand that is Legacy Media.

(29:50):
All the video, all the content,everything you are seeing here
right now the production, thecaptions, the cameras, the sound
.
It's all actually.
No, this we bought.
So Mike's, courtesy of Georgeand Robbie, but everything else,
legacy Media.
So shout out to our sponsors,make sure you get in touch with

(30:11):
the guys, because if you wantsome killer content, if you want
some killer ads, some killeranything to do digital marketing
, space, websites, seo, all thatAI, oh, ai is a big thing.
Now you want any of that stuff.
You've got to reach out to theteam at Legacy, because I've
been using them for absolutelythe longest time and I get
results.

Robby (30:30):
Did you get a call from an AI agent today?
I did, that was me.

George (30:33):
Was it?
I hung up straight away.
Why didn't you tell me they'refucked up, though I'll tell you
why.

Robby (30:39):
I'll tell you why it fucked up because it didn't.

George (30:41):
Let me say hello.

Robby (30:43):
Yeah, because it wasn't.
It was a test call.
Yeah, it fucked us.
So I hung up.
So it's like cool, it thinksyou're calling yourself.
So it's like trial it youshould have told me I would have
entertained it.

George (30:52):
I would have entertained it because I answered the call
and it said hello, what do youdo with yourself, bro?
I didn't even say hello, giveme a crack, give me a chance to
say hello.
I would have entertained.
That's funny as yeah.
So hug up.
Because I was in deep work, Ididn't want to get interrupted.
But yeah, I find that it'sdistracting, it's annoying and

(31:16):
that's what I want to try and do.
Next week I've got a teammeeting.
We haven't done it in a littlewhile, but I wanted to get
everyone together where I couldsit them in a room and educate,
coach direct, give some people abit of guidance as to how we're
going to move forward, becausewe've had a whole bunch of
projects finish up and wrap upsuccessfully delivered, really
proud of the team, want tocelebrate that.

(31:36):
The next part is we've got somenew projects starting and I
want them to start off on theright foot, having all our
procedures, all the lessonslearned on the previous jobs to
make sure that this one is akiller project or killer
projects, and then how the teamcan come together with that.
And then, aside from that,there'll be an element of
everyone here is experiencedenough to be able to deliver

(31:58):
projects and solve problemswithout my input.
I don't need to know that you'veordered the wrong amount of
floorboards.
I want you to just order theright amount of floorboards.
Go and figure it out.
If you're short, go and buymore.
If you've ordered too much,send it back.
You don't need me to come inand say, okay, why don't you

(32:19):
order more?
Why don't you send it back?
There's that level ofexperience within the team now,
so I'm happy to give that levelof authority to them, but that
will then mean I get some moreuninterrupted, just deep thought
time and I think that's reallyimportant.

Robby (32:37):
There's a really good book called Buy Back your Time.

George (32:40):
I think you've spoken about it before.

Robby (32:42):
Yeah, by a guy named Dan Martell.
Great book, very good book.
I read pretty regularly thesedays.
I don't often come across abook where I'm like this is a
great book, that was a greatbook, cool yeah.
Recommend to read Like reallypractical.
I like practical books.

George (32:58):
Yeah, me too you know what I mean.

Robby (33:00):
I don't want fluff, I don't care, like, give me the
stuff I can do and implement andI like that and this is all
that.
Yeah, and one of the things hetalks about I can't remember
what the company he referred towas.
Might've been Amex, maybe, yeah, wasn't?
I got no idea, it's somecompany.
Anyway, he talks about how oneof the things that the managers

(33:25):
did to the supervisors was theysaid hey, you have permission to
spend $500 unanswered if itfixes a problem.
Yeah, that's cool, this is yourcap.
Anything over 500, you need tocontact us, you need to get it
approved.
But if there's a $200 problemand you're going to go spend
$200, it's going to make it goaway.
Go, you have full permission todo that.

(33:46):
And he kind of gave them thatlevel of authority, the same way
you would do it yourself if youwere the business owner.
Right, yeah, yeah, so it's likecool, like, but you obviously
got to have the right people,have them trained properly, have
them trusted, um, but yeah, itwas like okay, hey, that 300
problem, make it go away.
Don't bring it to me, you havethe authority.
300 problem, cool, why did ithappen?
And give them a process tohandle the problem.

(34:07):
Okay, this is what happened,this is what we're going to do
to fix it.
Make sure it doesn't happennext time.
Blah, blah, blah, boom and soforth.
And then it's like cool, makeit go away.
We built a new process into thesystem and it's kind of got
this big feedback loop andthat's gone.
How many times could a hundredbucks, 200 bucks, 500 bucks

(34:28):
solve something and make it goaway completely Like, oh cool,
you need that subscription.

George (34:31):
A lot of $47.

Robby (34:33):
Don't call me yeah.

George (34:34):
A lot of problems will go away.

Robby (34:35):
Yeah, heaps, heaps, yeah, and I thought that was very
cool.
Yeah, yeah, absolutely yeah.
So maybe you could look atdoing something like that.

George (34:45):
I think so.
Most of our problems that evercome up on site are generally
more than $200 problems Insaying that but it's also You've
got to drop there.

Robby (34:55):
It doesn't have the number.
No, exactly.
Yeah, it's got to be relevant.
Yeah, you might turn around andsay, cool guys, if it's within
10% of, or we've got this budgetfor the job, I've allowed X.
That comes up all the time, allright.

George (35:07):
So where I say with the guys is like okay, well, you see
what the issue is Like.
Where's workshop it?
Because often the solution tothe problem isn't always the
best solution.
It might be the easiest one fora particular party, all right,
because the subcontractor mightturn around and say, oh well,
let's just put in gold-platedpipes and that'll solve the
problem, but that costs $10,000.

(35:28):
So well, no why don't you do itthis way?
Why don't you run it throughthe walls?
Why don't you do this?
Why don't you run itunderground?
Why don't we get this person?
Well, did the mistake happenbecause you didn't follow the
plans?
You got to workshop it downbefore you just throw money at
it as well.
But yeah, that's one of myfavorite quotes.
It's like if you can solve aproblem with money, it's not a
problem, it's an expense.

(35:48):
That's all you have to do.
It's very true, yeah, and it wasan old client of mine that said
that and it just helped mewhenever I came across problems.
It's just an expense, abusiness expense.
Even yourself, when you weresaying the other day, I was like
fuck, this is costing me money.

(36:09):
No, no, no, it's not costingyou anything.
It's costing your company money.
It's not costing you anything,it's costing your business
something.
And having that separationbetween the business and myself,
that was also powerful as well,from a mindset shift.

Robby (36:21):
Yeah, I think even the business you need to like you
know, you think no, no, no onecan deliver this.

George (36:30):
Yeah.

Robby (36:31):
Like I can, yeah, or no one can handle the client Like I
can.
Yeah, and it's like you think,oh, I just will.
Yeah, like, so you're going tohandle the client.
Do you think Tim G there Likelet me do this sales call?
Yeah, no, and could he probablydo it better than half of the

(36:51):
people doing it, or 90% of thepeople doing it, probably.
But you've got to play a biggergame.
That's the reality and that'swhat I learned from the whole
Hallmosy thing.
Dude, they trained up 300people to take calls during the
book lodge.
Yeah, right 300.
He went and hired contractorsand trained them up Like that's

(37:15):
a task yeah, absolutely 300people 300.

George (37:20):
Absolutely, it is.

Robby (37:21):
And I called and they answered straight away?

George (37:23):
Yeah, oh, so did you do it online?
Did you call up?
No I?

Robby (37:26):
was trying to call because I was asking a question
oh, did you do it online?
Did you call up?
Nah, I was trying to callbecause I was asking the
question oh, did you?
Yeah, they had like a paymentplan option.
Yeah, but it was only for theUS.
Ah, right, but I didn't knowuntil I called them.
Ah, there you go, that's whatthey told me.
I was like, okay, um, butthat's someone they trained up
to do that level thing and it'slike how big is that guy playing
that game?
Imagine I said to you hey,let's go do a book launch.

(37:49):
Think about it.
Let's go do a book launch andwe'll do three webinars for 10
hours each.
Yeah, and let's go train up 300people so that they can handle
the calls coming in.
You'd be like don't touch me.
Yeah, you book.
Cancel the launch.

George (38:04):
Cancel the podcast yeah, yeah it's, it's a mindset, shit
, without a doubt, because a lotof it can be done.
It can be done.
We could do all of those thingsyou just said we could do it.
We're just not playing thatgame.
We're not playing at that level, yeah, and I think it's also
going to be very hard for you togo from the level that you're

(38:25):
at now to that level in one step.

Robby (38:27):
Yeah, I don't like you, see you shouldn't often, whilst
it's you to go from the levelthat you're, at now, to that
level in one step.

George (38:29):
Yeah, I don't like see you shouldn't.
Often, whilst it's great to goyes, there's the ambition to get
to that point there's also arealization that we're here and
you're not going to get there inone step.
It's not going to be.
Let's do a three webinars, 10hours each, and break the world

(38:52):
record for book sales.
Big following yeah, there'sthat as well, but I'm saying he
himself took him years to get tothat step.
So there is a level ofrelativity there too.
Even our conversation we hadlast week and I think it was
here, it was in the podcast, Ireckon about our margins and it
doesn't matter about the value.
Was that in here?
Yeah, yeah the podcast.
I reckon about our margins andit doesn't matter about the
value.
Was that in here?
Yeah, so that helped me when wewere pricing a $13 million

(39:13):
project and I was looking at itbecause I'm always been about
having a high margin,maintaining your ability to
deliver the project, the brand,the marketing, all that sort of
shit.
It's not just the ability tobuild, it's everything that
comes along with it.
Now I went in on that projectand I looked at it.
Okay, well, within the space ofa 15-month period, this is how

(39:34):
much money we're making.
It is more money than any of myother projects.
So I'm looking at that valueand go.
Whilst it's a lesser percentagethan some of the other projects,
it's also a much bigger projectand we're making more money and
that's what's important.
So for me to have that mindsetshift was great because then it
made the decision to go in morecompetitively on the project.

(39:55):
I brought it to where it neededto be with the developer as far
as where they needed to stackand now we're in active talks
with them to make it stack andfor us to sign on the project.
So within that whole mindsetshift, I've been able to play a
bigger game, get into a biggerspace and now potentially win

(40:17):
the biggest project we've evertended on, secured or secured
which will then mean, okay, weneed to hire more people, we
need to get more systems or morepeople, whatever it is.
It's just going to allow us tothen step it up and go to that
next level and then from there Ican go cool, we've won that

(40:37):
project.
Now what?
Because it's very easy andwe're saying comfort, alex
didn't have to do that, hedidn't have to go do that book
launch, he could have justlaunched.
Hey, here's my third book.
Guys, go buy it.
And probably sold a millioncopies over the course of a year
instead of in a day.

Robby (40:59):
Yeah, or not write the book at all.
He actually said that thingthat you just referred to as
well in the middle of it.
He's like, all right, he's likewe broke the record.
That was a good three minutes.
Yeah, he's like, let's see.
He's like then we do all thatjust to enjoy it, cause it would
be so it could be.

George (41:14):
It could be so easy to just sit back on that now for me
to win that one project and go.
It's a biggest job.
Well, go, build it yourself,start to finish, make it your

(41:38):
own development and build it,instead of tendering it for
someone else.
What's that look like?
So there's lots of levels toeverything you guys are doing.
You climb your way up the-.
Yeah, but this is what I mean.
It doesn't have to be day oneis here and then day two is
there.
It can be 10 steps before youget to that one.

Robby (41:57):
I'll tell you what annoys me when you look back, and this
bugs me when you look back atsix months or 12 months and
you're like, fuck, doing thesame shit.
Yeah, I'm just being gone foremotions.
Do you know what I mean?
And I'm trying all like youknow what I mean.
It's like you'll justify yourposition and you'll say, oh,
this, oh that, like you know, oh, but like I tried this thing

(42:18):
and that didn't work.
Or you know we were doing thisand now we're not doing that
anymore, or something changed inthe industry or some new AI
tool or blah, blah, blah.
But it's like it fuckingirritates me so much when I look
back and then I sit there likefor eight, 12 months was passed
and we're still.
The business is at the samelevel, essentially.

George (42:40):
Yeah, but I I'm going to challenge you there because
you've tried lots of things,regardless of where the business
is at.

Robby (42:46):
Because what if?

George (42:46):
one of those things you tried blew up who cares?
What do you mean?
Who cares?
If you had not done any ofthose things and been in the
same place, then, yeah, youcould say that.
You just continue to run adsand do all that sort of shit.
So, yeah, okay, cool yeah.

Robby (43:05):
But so as a, so like your um online program.
Yeah, okay, what was that?
What's it called?
Again, the cmo playbook.
So one more time the c.
And where would people go tofind that you can go to school.
You can go to cmo playbookai.
You can get my instagram.
You can get my website.
You can get any of the companywebsites.

George (43:19):
And what do you learn there?
Everything, everything,everything you need to know.
Sales.

Robby (43:25):
AI.
It'll get you off the groundand it must cost a fortune.

George (43:29):
It's free, shit, shit Free.
Giving it all that value awayfor nothing.
Yeah, sounds like you'remodeling really good feedback as
well.
Yeah, but, okay, my point, mypoint, my point you've done all
that work because I've seen youhere on saturdays and sundays
recording content, doing allthat sort of shit.
What if that blew up?

(43:49):
What if the right person got itsaid hey, this is amazing, we
want to monetize it.
We want to do this here's 8.4million dollars to buy the
program plus.
We want to monetize it.
We want to do this here's $8.4million to buy the program Plus.
We want to pay you another thatmuch to develop more, and then
we'll give you a percentage ofprofits.

Robby (44:04):
That's different, because you're building towards
something, but you're buildingtowards something, no, no.
But you know, when you'relooking, you're like nothing's
really changed.
Nothing's changed from a bottomline, just in general, like
you're doing the same shit,running the same ads, same team,
same revenue, same size, sameeverything, and you're like it's

(44:24):
now a year later.
I'm not in that position, bythe way, but it's now a year
later or six months later, andyou're like nothing's changed
Because, hey, it's fuckingSeptember next week.

George (44:38):
Yeah, I know, I know, do you know?
What I mean I've got to startplanning for the end of the year
.

Robby (44:44):
Yeah, I think I mentioned this last time.
Someone asked me what I'm doingfor New Year's.
I just looked at them Don'ttouch me.

George (44:49):
Yeah.

Robby (44:49):
New Year's.
What do you think this is?
Yeah, that bugs me, dude.
I have such a.

George (45:00):
Patiently aggressive.
That's how I like to look at it.
There is a level of it, butyou've got to be doing shit
Aggressive.

Robby (45:12):
Yeah.

George (45:12):
I'm impatient.
Yeah me too, af.
It annoys me.
I get highly annoyed at thatstuff, which is partly why I try
and man fucking, when was itBefore you bought your car?
You're like, should I buy it?
Should I buy it?
I could use that money in ads,I could use this, I could do
this, but now you don't eventhink about it twice.
Yeah, so maybe there's thatlevel of do you need something

(45:36):
else to drive you to do that?
Not saying another car, but isthere something like even
putting it on an employee,having a full-timer in the
office, not just a remote one?
Is it a matter of going cool,when's the next one?
And trying to push that andthen take you to that next level
as well?

Robby (45:55):
Yeah.
But when you've done that, like, are you excited for your next
hire?
Oh, look, there is a.
When I say excited, it's likeeven the thing becomes like okay
, even now you can runefficiently without the amount.
That headcount is irrelevant.
Yeah, you might have aheadcount of two and make a

(46:16):
million bucks a year.
Yeah, and someone else has ahead count of 30 and they take
home 200 K, yeah.
And then you're like, dude, likethat, that number doesn't, it's
irrelevant.
Yeah, I mean, there was a guyon school who, uh, teaches AI
and he's got a school group.
Do you know how much they do amonth?

(46:37):
400k.
Do you know how much of that isprofit?
95%.

George (46:42):
Yeah.

Robby (46:44):
So like he does 400k a month and of that he's taken
home 385.
He has no employees, none.

George (46:50):
Well, even what's his face?
Portelli was very much likethat too.
He doesn't have any employees.
He contracted a lot of peopleout a Kelly was very much like
that too.
He doesn't have any employees.

Robby (46:58):
He contracted a lot of people, a lot of that stuff out,
yeah, and it's like yeah, Idon't know.
I don't know.
Do you need the, do you needthe payments to make the money?
Do you know what I mean?

George (47:14):
What do you mean?
The payments Like the cost ofoh so to drive you to make the
more money.
Yeah, to grow the businessSometimes.
Sometimes maybe not.
Who knows Depends how you areas an individual.
Is that going to drive you oris it going to hinder you?
Don't know, Don't know.

Robby (47:31):
Yeah, it's annoying, it bugs me so much.
Yeah that it's annoying, itbugs me so much.
That's why I'm going to sayagain I've got the same time.

George (47:43):
Yeah, try something different.
At least there's that elementthat you keep doing it.
Even the other day, when youcame into my office, you're like
this person's making this muchmoney and he's this old.
I pissed you off.
I can see you're pissed offbecause then you got me pissed
off.
Get out of here.

Robby (47:57):
I pissed off a few people with that, that's good.

George (48:00):
That's good.
See you pissed off the rightpeople.

Robby (48:04):
You know what I mean.

George (48:05):
Because if you said that to someone else that didn't
care like that wasn't in thatspace I'd be like, oh, yeah
whatever, I must be nice, lucky.
How lucky is he?

Robby (48:15):
So yeah, and it's like dude, you can't.
So you know how you said oh,but you've learned this and
you've done this, but at the endof the day, you've gotten the
same result.
Right, and you can say thatyou're paying ignorance, debt
and blah, blah, blah.
Yeah, I'm sure there is thattoo, but the reality is there's
probably a better way.

George (48:36):
Yeah, maybe your course shouldn't be free.
I'm just saying, yeah, that'sthe ignorance debt.
Maybe there's an element of itshould be paid, or it should be
marketed in this way, or itshould be pushed out in this
field.
Whatever it is, there could bethat element of it too.

Robby (48:54):
Yeah, but it's also now like I've got a lead magnet that
I can give to people.
That is great value.

George (49:01):
Yeah.

Robby (49:02):
And it's free and we're like dude, there's no catch here
.

George (49:04):
Like yeah.
Yeah.

Robby (49:06):
Sign up, don't sign up.
I've got your email already.
Yeah, like I don't need youremail again.
Yeah, twice.
And then it's emergentlyforgets.
Yeah, so I don't know, but itdoes it Good, it bugs me Good.

George (49:25):
Because if it didn't, you wouldn't do anything about
it, you'd be comfortable andyou'd be getting up at 9am,
coming to work at 10, and eatingdonuts, okay, and you'd get a
PT sounds like a good life buzz?
For many people it is, butthose people will always be
sitting in the grandstandcheering or jeering the people
on the field.
And you're just a player on thefield.

(49:46):
That's all it is, and you gottaplay the game to win the game
yeah so what would your advicebe to anyone that feels like
that?
like fuck.
A year later and I'm in thesame spot that I am right now?

Robby (50:00):
Do something about it, like change something.
You need to look at what'shappening and you need to say,
okay, cool, what hasn't you know?
I'm big on, like you know, thatwhole thing like reward effort.

George (50:12):
Yes, yeah, I hate that.
So what do you want to do?

Robby (50:16):
I want results.
A yes, yeah, I hate that.
So what do you want to do?
I want results, a reward result, because if I try once and you
try 10 times and I get it andyou don't, I got it and you
didn't yes, so the effortdoesn't matter, like it's
irrelevant, even if I got itgiven to me, I got it, you
didn't.

George (50:27):
Yeah, you know what I mean.
We reward every effort.
How did you?

Robby (50:32):
Yeah, but like we reward every effort is a way of like
cushioning yourself.
We think it's okay and I get itLike be nice to yourself.
I don't give a fuck yeah, I'llbe no one.
Fuck you, I don't, yet no one.
I would say I am my harshestcritic.
Everyone is hey.
Most people are their harshestcritic.
I don't know, man, yeah.
People would say I'm now Likeyou're too direct, robbie.

George (50:56):
I'm like just tell me, I've never heard that before.

Robby (50:58):
Me either.
I've never heard anyone saythat about you.
No, not at all, not even once,not even in this office, not
even once, definitely not.
No, definitely not the office.
But some people think you hatethem.
I do, I do.

George (51:10):
Some people think I hate them too.
It's funny, we're very muchalike.
It's probably why we gravitatedto each other from an early
onset, even before we knew wewere actually good blokes.

Robby (51:23):
Still working that out, still working that out, still
working that one out.
But yeah, at the end of the day, the results resulted and it's
like you can sit there and makeyourself feel better.
But it's like if you don't havethe result, you don't have the
result.

George (51:37):
Yes.

Robby (51:38):
It's just the reality and it's like you can say, oh, but
I tried this and I try and makeyourself feel better for what
you've done, but at the end ofthe day, if you don't have the
result, you're in the sameposition 12 months later,
whether you've learned something, whether not.
Blah, blah, blah, and it's likeyes, and you can there and say
it's all about the journey andthe person you become and blah,
blah, blah.
And you know what that is Gay.

George (52:00):
Shit.

Robby (52:02):
It is, it's just like.
All right, like, and don't getme wrong, I like the person I've
become.

George (52:08):
Yeah, let me be super clear about that.

Robby (52:11):
But also, like you, I'm very proud of the person I've
become, and if I lost it all, Ifeel like I'd make it back super
quick.
But that is further to my point, like in the sense of if Tim
Gernal lost it all, he wouldn'tbe doing what I'm doing.
Yeah.

George (52:25):
Do you?

Robby (52:26):
know what I mean.
He'd be like cool, I need to goand get funded for 27 million
and go do this thing.
And I'm like 27 what Do youknow what I mean?
I'm sitting there trying toconvince people to sign up to my
free program.
Yeah, do you get what I'msaying?
I do.
It's like fuck, there's levelsto this shit.

George (52:43):
Isn't there Crying to the?

Robby (52:44):
preacher.
Yeah, crying to the preacher,preaching to the converted.
Is that what you're saying?
That's what I say.

George (52:53):
You're crying to the preacher.
Because you're the preacher,I'm the preacher, and I'm crying
and you're crying.

Robby (52:58):
Alright, yeah, so it's a big thing and I'm very excited
for this book that he's released, and it should be here on
Monday, according to my DHLemail that I got today.
So once that arrives, hopefullyI'll read it, make a ton of
money and then break the recordfor books sold in 24 hours.

George (53:20):
He would love that though, by the way.

Robby (53:22):
You reckon.

George (53:22):
Yeah, if you said I've implemented everything you've
taught me over the course ofthese three books and I just
broke your record, I reckon hewould celebrate that I reckon
he'd be upset.
He'd celebrate it, and thenhe'd go and smash your record
again, and then he'd go andsmash your record again.

Robby (53:36):
But yeah, so if you're listening to this and you know
who Alex Hormozy is and you knowthat he's just released a book
called 100 Million Dollar MoneyModels, which is all about how
you make money in your business,how your money model works,
post something in your story.
Tag me and the first person todo that first person only to do
that- will get a free copy sentstraight to you.

(53:59):
Okay, I'll personally send itmyself.
I'll get George to sign it, butI'll send you a copy and then,
if anyone else is interested ingetting a copy of the book, you
can join the school group.
You can join the school groupand we're giving them more in
there.
I haven't worked out how we'regoing to do it yet, but we're
going to do it.
And if you are listening tothis and you're in a

(54:23):
construction space, in abouteight days yes, eight days
there's we're going to be heldthat was good math.
Yeah, for eight in the air thebuilders summit is happening in
Melbourne and in 10 days it'sgoing to be happening in Sydney.
There is limited free ticketsavailable.
You can get it, or where can Iget it, george?

George (54:47):
You can click the link in my bio, in Builder Elite's
bio.
Do not go to PASCON's biobecause it doesn't exist at the
moment, but you can go to anyone of those.
You can go to the website.
You can look at the show notes.
You can call the office.
You could send us a fax.
It will bounce back because wedon't have a fax machine.
You could write us a letter andwe will send you a QR code via

(55:11):
return mail to scan with yourphone.
You can send us a DM.
Send us a DM.
There's so many ways.
Just be imaginative, and if youcan't work it out, then you're
not welcome.

Robby (55:20):
Yeah, don't come.
Don't come Because if you can'twork that out, you're not going
to be able to handle theinformation.
You aren't going to be able tohandle it.

George (55:31):
It'll blow your time.
That's exciting.
There's going to be some stuffI haven't seen before.
Yeah, because I almost knowyour presentation off by heart
these days I've seen it a lotI've seen it a lot of times.

Robby (55:38):
I've got some-.

George (55:39):
I'm mixing it up too Some frameworks that have
changed.

Robby (55:41):
Yeah.

George (55:42):
We haven't brought the Builder Summit back for it's
been 12 months.
It's been over 12 months sincewe did the last Builder Summit.
So if you want to come, youwant to learn how to attract
high quality, high payingclients.
I know it's that cliche, butit's fucking true.

Robby (56:01):
You know what I mean.
Maybe I'll give away a book atthe summit.

George (56:05):
Yeah, it's a good idea.
Oh, got special giveaways, gotgiveaways.
Tell you what someone thatcomes down.
They'll get something sick.
Bunnings have gotten in touchwith me and my rep and gave us a
couple of vouchers, so we'regoing to get something sick.
Bunnings have gotten in touchwith me, my rep and gave us a
couple of vouchers, so we'regoing to go there.
We're going to go buy some toolsets.
We're going to just give yousome sick shit, but you've got
to be there.
You've got Bunnings vouchers.
Yeah, oh, really.

(56:30):
Yeah, but I'm actually going togo buy stuff with it.
I'm not new whippersnipper atmy house, but that's irrelevant
yeah it's irrelevant, it's gotnothing to do with this.

Robby (56:38):
Nothing to do with it, it was cash.

George (56:39):
Yeah, it was a gift.
Gift for my birthday present,yeah, but yeah, get there, guys,
we do this, but live in person.
We teach you some cool stuff.
It's a really enjoyable day.
You get to connect with otherindustry professionals and it's
just a great day out, reallygreat day out.
So get there.
We're pumped to see you there.
Now, did you have a quote thatyou want to finish the day off

(57:03):
with?
Yeah, good, go for it.
You look like you had one.
No, no, I was ready if youdidn't, but it can be in line
with what we spoke about todayor it can be something
completely different.

Robby (57:14):
This is going to be in line with the man himself.
Good.
And it said uh, what's thatguy's name?
Jay Shetty.
You know Jay Shetty.
Yes, jay Shetty recentlyinterviewed Alex, yeah, and he
said what's the best piece ofadvice you've ever heard or
given?
And he's pondered for a moment,looked down and was thinking,

(57:37):
and then he took a deep breathand he looked up and he goes do
so much work that it'd beunreasonable for you to fail.
And I was like that's it.
So what Like it's so true, yeah,it's like do so much that it
would be unreasonable, like Idid, such such volume, here he

(57:58):
goes do so much volume that itwould be unreasonable for you to
fail.
I've done so much of this whereit's like I'm just by default,
I've gotten so fucking good.
Yes 100%.

George (58:11):
I love it.
What a great way to finish offthe podcast.
Thank you very much, ladies andgentlemen, for joining us once
again at Million Dollar Days.
I hope you're having a milliondollar day and, if you're not,
go out and get your milliondollar day, because it will
change your life.

Robby (58:23):
Yeah, come to the summit.
Sign up to the playbook.
Its links are in thedescription.
Links are everywhere.

George (58:29):
They're everywhere.
Get in touch with our sponsor,legacy Media, and just keep
doing sick shit.

Robby (58:35):
And we'll see you.