Last-Quarter Wake-Up: Urgency, Timing, and the 1% Edge

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A model super yacht on the desk became the perfect antagonist: a daily reminder that potential without momentum is just décor. We unpack the sting of that feeling and turn it into a plan, starting with the reality that Q4 isn’t a full quarter—December shrinks, January drifts—and you’ve really got about sixty days to make moves that still matter next year. We go straight at the hard questions: is it timing or skill, grind or leverage, patience or pressure?

We revisit Bezos-era benchmarks not to worship history but to challenge our ceilings. If the market is different now, then where does leverage live today? We talk AI as a real bet, not a story you tell yourself to avoid discomfort. We redraw the scoreboard for builders and operators: absolute dollars over vanity margins, risk balanced by better systems, and a pipeline strategy that seeds next year now. One host confronts his own leadership drift—playing on the field instead of coaching—and shows how quarterly reviews, “above the line” training, and promotions for pressure performers turn teams into multipliers.

Momentum loves systems. We share how iterating everything—event names, content, sales flows, confirmation processes—reduced luck and raised signal. Content volume across platforms gets a nod too: underwhelming engagement isn’t a verdict, it’s a phase. Routines matter because they build hours you can invest in assets: early deep work, Slack walls, gym resets, ice baths. Still, we won’t pretend habits alone buy yachts. The compounding effect comes from a stack: clearer offers, faster tests, stronger people, bigger bets.

We end with urgency that actually sticks: count your finite weeks, pick one 30–60 day push that changes your trajectory, and commit. Hire the person, fire the drag, sign the project, ship the offer, book the trip. If you’re in construction, join us at the Builder Summit in Melbourne and Perth for brand, marketing, and scale systems that cut noise and build profit. And if you’re here for straight talk that refuses to coddle, hit subscribe, share the episode with a friend who needs a nudge, and leave a review to tell us the bold move you’ll make before the holidays.

Episode Transcript

George (00:00):
So for my fortieth birthday, which was a millennia
ago, because I'm much older andmuch wiser now, you got me
something, which I see everysingle day when I walk into my
office, and it is a model yacht.
A model yacht.
Of uh it's a super yacht, modelsuper yacht.
And it's like a daily reminderfor me to look at it and go, How

(00:21):
come I'm not flying the chopperto the yacht yet?
And I reckon in business a lotof people blink and 10 years is
over, and they're kind of stillin the same spot.
Do you feel that that's a fairassumption or a fair statement?
Yes.
Me too.

Robby (00:38):
That's a fear.

George (00:40):
A fear of yours or of people?

Robby (00:42):
Me, me.

George (00:43):
Yeah.

Robby (00:45):
Can't tell you what other people's fears are.
Um, but that's that's a fear,man, to be honest.
Like, I feel like it's a goodfear though.
Yeah, without a doubt.
It's gonna force you to levelup and change things up.
Yeah, I feel like it without adoubt.
Really I was thinking aboutthis last night and I was
thinking it's October.

(01:06):
Like Q4, 2025.

George (01:12):
Q4.

Robby (01:13):
There's no more, like, you know what I mean?
I was finalizing some stuff forthe last quarter, and I'm like,
this is it.
Like this is the the lastquarter now, like make some
moves.
Whatever you do now in the nextand and like the last quarter
is not a full quarter.

George (01:27):
Yeah, it's not.
December's half.

Robby (01:30):
Yeah, December's halved.
You're gonna lose half ofJanuary anyway.
And it's like by the time youstart uh actioning something,
you probably got 60 days.
And it's like, what are yougonna do?

George (01:42):
Yeah, very much so because very much so.

Robby (01:45):
Yeah, I was pissed off.
I'm not happy with theprogress.

George (01:52):
Yeah, I find that that gets the case.
I'm in that boat too, oftenbecause I look at it and I'm
like, fuck, I just want more.
Like it's because do you knowwhat it is?
It's we know the potential ofwhat we can do.
Like we got the skill set, wegot the tools, we got the
everything ready to go.
And it's like it just has likeif it happens, if it was here

(02:13):
tomorrow, we'd be ready.
And it's I feel like it's likegetting to that that hurdle,
that one when you get over thatfirst hurdle or that hurdle that
is blocking you, or thatceiling that's stopping you,
then it's like, okay, cool, herewe go, here it comes, let's
move.
Do you feel there's that inplace for you?
Do you feel like you always hita roadblock or you hit that
ceiling, that ceiling?
You know, to go from turningover one mil to five mil to ten

(02:38):
mil to thirty mil.
Like, is there are youconstantly getting to that point
and going backwards?
Or yeah, I've done that.
So why like what makes youunhappy in that instance then?

Robby (02:49):
Like, I feel like I should be way further along.

George (02:52):
Yeah.

Robby (02:52):
Way.
Yeah, so there's is thatsmarter than a lot of people.
Yeah, that's what I'm justsaying.
That's what I'm just saying.
And I I also feel like I'vebeen reading this book called
Invent and Wonder by it's a bookwritten about, not by, written
about Jeff Bezos.
And that's all of his uh it'sgot like a whole thing about

(03:14):
him, like a short I don't knowhow many pages I'm listening to
it.
And um the second part of thebook's all about his annual uh
shareholders letter that hewrote.
So every year he would writethe annual shareholders letter.
And it's basically someonereading the annual shareholders
letter yeah.
And did you know Amazon intheir third year of business did

(03:38):
$150 million in sales?

George (03:40):
I did know that.
And you know why I knew that?
Because you told me.
Or at the start of the week.

Robby (03:46):
And I'm like, okay, that's quite significant for
your third year in business.
Like um and you think, okay,what did he know?
Like, because you can argue,okay, cool, he saw the
opportunity, and of course,timing is a huge factor.
Like, not he didn't do that,and now that's the biggest

(04:06):
company in the world, blah,blah, blah.
Um, and I'm sure he's aphenomenal human, like in the
sense of his ability to build.
I'm sure someone could have hadthe exact same idea.
And probably have and failed.
Yeah, look at eBay.

George (04:19):
Yeah, I use eBay still.
Don't look at it to buy CDs,yeah.
That's right.
What do you buy from eBay?
The last thing I bought fromeBay was a chamois for my car.

Robby (04:31):
Why?

George (04:31):
It was there.

Robby (04:32):
But no, no, why were you there?

George (04:34):
Um I use eBay.
I've always had an eBayaccount.

Robby (04:37):
Yeah, yeah.

George (04:37):
Oh, and I still use it though.
Like it's still, and it's stillyou still get some good prices
on it, too.
Walk me through the thoughtprocess.
It's the same thing as Amazon.
What's the difference?
Amazon's cool.
Okay, so it's just cooler.
No, no, but like so what Istill get the same product.
Uh okay, it would have been, Ireckon, I reckon I would have
checked.

Robby (04:54):
How much do you favorite?

George (04:56):
I don't know.
20 bucks, something like that.

Robby (04:57):
You paid 20 bucks for oats chamois.
I don't know.

George (04:59):
It's the oats one, specific one I always get.
Oats?
Oats.
Oats chamis.
I wanted the orange container.
You know the orange box one?
Chamois.
Chamois.
That's how you spell it, right?

Speaker 02 (05:11):
Yeah.

George (05:11):
Oats, how much did you pay?
I don't know.
I think it was 20, 30 bucks,something like that.
18.99.
Yeah, but it depends what sizeyou get.
And that's not the Oats one.
Don't make me throw up.
You get this Kmart shit.
Orange, the one in the orangecontainer.
Car enthusiasts all over theworld.

Robby (05:27):
O A T S?

George (05:28):
Yeah.
Maybe that I haven't.
I'm gonna look up eBay rightnow.

Robby (05:34):
Anyway, nevertheless.
Um don't use eBay, use Amazon.
That's the whole point.

George (05:42):
But look, it's still okay.
I bought I bought heaps of shiton eBay.
Over the years, man.
I buy heaps of stuff.
You still use eBay?
Yeah.
Yeah, flat stick.
Curious to see.
I'm gonna put a poll up today.
Do you use eBay or Amazon?
I'm gonna see you.
Please do.
I'm going to.
Please do and tag me.

Robby (06:01):
Yep.
Okay, we'll tag you.
Um okay, so back to what I wassaying.
So Amazon, 150 million by thethird year, George.
Okay.
And I can't help but feel likeI should be doing 150 million on
my third year of business.
Even though this is not mythird year of this business,

(06:22):
it's year four.

George (06:23):
Yeah.

Robby (06:24):
So you're still you're behind.
This yeah, so like it should bewell above 150 million.

Speaker 02 (06:30):
Yeah.

Robby (06:31):
Um, I also read this thing and they said I can't
remember what the number was.
I think they were growing monthon month by 90% or something
like that, month on month.
Meaning their business wasalmost doubling every month, or
something stupid, 30% month onmonth.
It was a significant amount.

George (06:48):
Okay.
So I've got a question for you.

Robby (06:49):
Yeah.

George (06:50):
If Gary Gary Vaynerchuk has a media agency, yeah?
Vayner Media.
If he had to start againtomorrow and he couldn't use his
name, do you reckon he couldbuild a a media agency that's
worth $20 million in 12 months?

Robby (07:10):
I don't know.
Because I get what you I getwhat you're doing.

George (07:14):
I'm just saying, like I'm saying, yeah, oh I'd be
disappointed if he couldn't.

Robby (07:18):
Without using his name.

George (07:20):
Yeah.

Robby (07:21):
What's he gonna use?
Capital?

George (07:23):
Don't know.
I don't know.
What what can you use to do it?
You can use brand, likeinfluence?
Yeah, in this day and age,yeah.
Capital.
Yeah, because he also startedvery early in that space too, to
build his media agency.
Yeah, he got in early early.
Got in real early with all hisGoogle ads and all that sort of
shit.
So yes, he was also an earlyadopter.
So yeah, maybe you maybe you'reyou shouldn't be that hard on

(07:45):
yourself in that instance.

Robby (07:48):
Yeah.

George (07:48):
Because then if Gary now in that same space couldn't
start a media agency and make$20 million in the first 12
months, is it really a matter ofskill or service, or is it a
matter of timing in the market?
So to see I reckon what you seethe thing for you, right?
You could do something massivein AI because you're doing a lot
in that at the space at themoment.

(08:09):
So what's to say that one thingthat you do now takes off and
then you have that 20, 30, 50,100 million dollar idea?
Yeah, that's just a nicethought.
It's not it's not just a nicethought.
As much as AI is still, it's amuch more prominent now than
what it's ever been, it's stillearly, I think.
In its infancy, yeah.

(08:30):
Yeah.
Like there's not that many,like you don't walk down the
street and people are like, oh,let me get my my agent to do
that for me.
People don't talk like thatyet.
Whereas now you'd walk down thestreet, as you said, oh eBay,
why the fuck do you use eBay?
I'm just gonna Amazon it and itcomes straight to my door the
next day.
I still can't believe you useeBay.
Come on, man.
It was $30, by the way, thechamois.
You paid 30 bucks for achamois.

Robby (08:51):
It's a good chamois.
Best ones.
Yeah, that thought is not how Ilike to think.
I think that's nice to coddleyourself.
Yeah, okay.
It's fine.
Yeah, yeah, you're okay.
You're doing all right.
Give yourself the excuse tothat you're not there yet.

George (09:06):
Yeah, and I not even not even Gary could do that yet.
I hate that.
Um yeah, without a doubt, itgives you an excuse to fail.

Robby (09:13):
I hate that.
I hate that.
Uh I hate coddling myself.
Like, don't feel sorry for me.

George (09:19):
Yeah.
Same.
Like I said it to you the otherday.
My dad came in the office,like, oh, how's that builder
elite thing going for you?
You know?
Yeah, it's moving all right.
It's okay.
He goes, Oh, you know, becausehe he always looks at the very
first event that we did where wehad a massive day, massive day
out, and it was blown away.
He's like, I couldn't believeit.
He goes, I know it hasn't beenrecreated since.
And to him, it's like, like,are you flogging a dead horse?

(09:41):
I'm like, no, it's just we'vegot to get runs on the board.
Like, you've got to do it,you've got to keep going, you've
got to keep doing this.
It's gonna happen.
I go, I don't care that it'shard.
Like, I'm not gonna feel sorryfor myself and say, oh, well,
you know, this person's doing itor that person can do it.
Like, there's a there's aprocess to this.
So what are you?

Robby (10:00):
At what point are you floking a dead horse?

George (10:04):
Yeah.
I ask myself that questionregularly because you've got to
have self-awareness too.
Is this the right path?
Is this the way we need to go?
In all my businesses, not justthe consulting one.
I'll even look at theconstruction one.
Because as we look at it now,we're going, like, look at all
the challenges you got and allthe decisions you got to make

(10:26):
and everything.
It's like, fuck, is this worthit?
Is another year of gray hairsworth it?
Like, is it is it what are wedoing?
Like, we keep trying toreinvent ourselves and keep
ending up in the same spot, andthis happens and that happens.
We're trying to move thingsaround and do bigger things.
And you know what?
Regardless of all that, year onyear, since I've been in
operation, every single yearI've grown, as far as my

(10:49):
turnover is concerned.
Every single time.
We've taken on bigger projectseach and every time, and now's
no different.
You know, next year we'rescheduling to have our biggest
year to date by a significantamount.
That's what I'm forecasting.
Still hasn't been secured,still haven't got signed
contracts, but I'm forecastingto have probably one of our
biggest years to date.

(11:10):
Now that's not going to happenby me sitting here going, oh,
you know, this isn't going towork, oh, this isn't going to be
for me.
Like you have to dig deep.
Like there was a couple ofnights last month where I worked
till one in the morning,working on a tender, just
getting it done, like gettingthings done.
Because I said to the owners, Isaid, you will have it in the
morning.

(11:30):
The developer said, You'll haveit in the morning, you'll have
it in the morning.
So I made it happen.
If I had to stay there tillsix, I would have done that.
But as a result of me doingthat work and putting in that
effort, we're now in the boxseat to secure a significant
project.
Wouldn't you rather just sleepearly?
What do you mean?

Robby (11:46):
Wouldn't you rather like get up early?
Go to bed early and then get upsuper early.
Like get up at three.

George (11:53):
And then just come here and punch out four hours before
anyone gets in.
Potentially.
But then I'd rather know I getit finished.
Because what's to say thedeadline's 9 a.m.
and then I don't get itfinished in that time.

Robby (12:05):
Yeah, okay.

George (12:06):
That's all.
That was the only reason why.
But yeah, I get what you'resaying.
Because it does get to a pointwhere you're tired and you're
not concentrating.
Yeah, your output's not thereand you make mistakes, and that
happened too.
But it is what it is.
Regardless, and that's whereyou say coddling.
I don't like sitting therefeeling sorry for myself and
going, oh, you know, give myselfmy excuse.
Oh, look, just go to bed, look,just do this.
Don't worry.
Let some don't let don't winthat.

(12:27):
Don't worry about that job.
Just go win the easy jobs.
You know, something you saidthe other day, which changed my
perception a little bit on howwe approach projects, and it's
like the the margin wasn'tnecessarily important.
It's the value of money thatyou're making.
How much money are you going tomake in the next 12 months?
And if you're so we've got aproject, you're going to make a
million bucks on this project,okay.
But oh, but it's only 10%.

(12:47):
And then you go, well, butyou're making 20% on this job,
but you're making $400,000.

Robby (12:53):
Yeah, it's like who's winning?

George (12:54):
Who, yeah, who wins at the end of the 12 months?
If there's a goal of making asmuch money as possible, who wins
at the end of that 12 months?
There's one winner.
Who cares that the margin'sless?
More risk, yeah, okay, but therewards bigger as well.
So that was good to shift thatmindset for sure.

Robby (13:12):
So what are you doing now, given that it's the last
quarter?
Well, how's the year been?

George (13:17):
How's the year been?
Yeah, look, it's been a reallyit's been a good year.
It's been a challenge.
It's been, see, each year Ithink, you know, we're going to
refine the process.
We're not going to have thechallenges that we had in
previous years.
Every single year, I thinkthat.
I think we've got to learn fromour mistakes.
I was having this conversationwith um my construction manager
today as well.
So he's like, yeah, I feel likewe get to this side, this, this
stage of the project, and we'realways like, oh, let's just get

(13:39):
to the end.
Next project will be better.
Let's just finish this job.
The next one will be better.
And I don't want to have that.
Like I don't want to be in thatposition.
And I said, right, we've gotour new bunch of projects which
have just started.
So how do we ensure that we getto the the whole stage?
The whole stage is from startto finish, is going to be a
good, smooth transaction.

(14:00):
He also said something else.
He goes, it's funny, you know,now when I get problems, it's
like I've become used toproblems.
And he goes, I don't, itdoesn't affect me anymore.
And he goes, we just accept it.
And I go, no, that's actually,you've actually got a really
good skill there.
Because now when a problemarises, you don't lose your
mind.
You're cool, calm, collect it,and go, okay, this is how we've

(14:21):
got to fix it.
And then it gets fixed.
Yes, it took a bit more time.
Yes, it cost more money.
But guess what?
You did it efficiently.
You've fixed the problemefficiently.
You've trained yourself to gothrough all that difficult shit.
And as a result of goingthrough that difficult shit,
you're now really good at it.
So, as a consequence, youshould be getting better each
and every single year.

(14:42):
And I think I'm at the stage inmy career, and my employees are
getting to that stage too,having gone through the worst of
COVID, having gone throughdifficult clients post, having
gone through difficultsituations, they're getting
better and better and bettereach and every time, which is
really encouraging to see.
So there is an element, like Ilike that saying, which says

(15:05):
there's no compression algorithmfor experience.
Sometimes you do need to gothrough that shit.
But if it's year on year onyear, like I if I'm not ever
seeing improvement, then I thinkthat's when it's a problem.
Even though something isn'tgrowing as quick as I would want
it to, if there's notimprovement each and every time

(15:25):
in processes, in profitability,and whatever it is, then that's
when it becomes a problem, Ithink.
Or you go backwards.
That's another big issue.
But coming back to what youkind of said about, you know,
what am I doing now for the restof the year?
I always find a lot of people,especially I'm going to talk
about construction for a secondbecause that's where I'm in.

Robby (15:45):
Oh, no way.

George (15:46):
Yeah, we'd have thought.
This time of the year is oftenthe busiest time of the year,
each and every time.
Why?
Because Christmas is coming.
People want their to get intotheir homes before Christmas.
They try and hit a significantmilestone or a certain milestone
before Christmas.
They want to get paid all thismoney before Christmas.

(16:07):
Like it's just like the end ofthe world comes at the end of
the year.
So it's often people are justrunning around trying to focus
on finishing their projects orfinishing a certain aspect of
their project.
And I try and use this time ofthe year, yes, to do that, but
to also focus on what do we needto do to bring in new work for
26.

(16:27):
So I actually often findtowards the last quarter, I sign
next year.
Yeah, I'm I'm I'm not thinkingabout Christmas, I'm thinking
about 26.
And I often, man, I I reckonthere's been one year where I
didn't sign a project in thelast quarter.
And that was probably duringthat COVID period as well.

Robby (16:48):
Why do you reckon that is?
No, why do you reckon youalways do not build?

George (16:51):
There's probably a combination of things.
Probably some people want toget it signed up before
Christmas.
So there's probably a littlebit of urgency there.
So the same way people arethinking I want to finish before
Christmas, some people also go,I'd be great to engage a
builder before Christmas so wecan start first thing next year.
So there's probably that aspectof it.
But also I go hunting.
Like who do like call yourpower base, speak to people, get

(17:12):
in front of people, makecontacts, deals, whatever you've
got to do, go and find, runads.
Right?
If you, if I was looking forwork for next year now, I would
have run ads probably mid-year.
So that I had, yeah, so that Ihad ads coming in or I had

(17:33):
proper leads secured for thelast quarter to price up and to
secure for 26.
So that's the thing.
People don't think like that.
They think, oh, you know, I'mfinishing a job towards the end
of the year.
Oh, yeah, she'll be right.
I'll I'll get this, this, andthis.
So yeah, that's what I I tendto think.

Robby (17:52):
But so how's has the year been?

George (17:54):
The year, I I'd say it's been a good year.
It hasn't been without itschallenges because I've grown as
a person, I've gr the company'sdone well, we've moved office,
there's been some good changes,we've uh employed new people,
delivered projects, finishedprojects, difficult projects,
got new projects in.

(18:16):
Has it been as financiallysuccessful as I would have
forecasted originally?
No.
As in, we made less than Iforecasted, but we still made,
which is good.
But that's just a chance for meto refine processing systems.
So overall I'll look at that asa positive.
Yeah, but how's your year been?

(18:37):
On a personal level or justsaying as George Passes?
George Passcon.
Are we giving it a like a scoreout of ten?

Robby (18:45):
No, like you know, you've got one quarter left.
How's it been to date?
And then what are you doing tofinish wrong?

George (18:54):
Can I g I'll give you a word.
My word is just busy.
I'll give you busy, that's awhole word.
That's a whole word.
Yeah.
It's been busy I feel I havefelt for the majority of the
year is being busy, notproductive.
I felt very much like that.

(19:16):
But um that's not to say wehaven't been productive.
I've just felt like that.
There's been times where I'vejust felt that we've worked so
hard and I haven't felt likeI've been moving, similar to
what you're saying, just notmoving quick enough.
And I have felt like that thisyear.
So now to close out the year,I'm feeling much better than

(19:36):
what I was for the first threequarters.
Why?
Because a lot of the hard workthat we were working, like that,
we were working hard.
I was working hard.
We've finished those projects,we've finished those things that
were really holding us well,taking a lot of my energy.
And now I feel like I've gotsome of that back and I can
start focusing morestrategically on the business.
Like, for example, I said I wasgonna do team meetings, I said

(19:58):
I was gonna do all these KPIreviews with everyone, and I've
done them, which has been reallyproductive and really good for
me.
Um, because you know, the wholepurpose of me stepping into a
CEO role was to more guide myteam to kick the goals.
And I felt like I've been ateam member, like a player on
the field for the last threequarters of the year.
And now I'm starting to feellike okay, cool, I'm gonna step

(20:20):
back, I'm gonna make changesthat need to be made, I'm gonna
make calls that need to be made.
Some are really easy calls andsome are gonna be very difficult
calls.
But nonetheless, they need tobe made as the head of the
horse.
The head of the horse.
Not the arse.

Robby (20:38):
Um, okay, so rate it rate year out of ten so far?

George (20:43):
I'd give it a if I can't give a seven, because I think
seven's cheating, yeah, I'd giveit a six.

Robby (20:49):
Okay, so what are you gonna do to make it a and ten
for the rest of the year?

George (20:54):
Yeah.
Yeah, I'm gonna I'm gonna win as a massive project.
A couple of projects, maybeeven three.
That's what's gonna happen inthe next quarter.
And we're going to just reallybe aligned with where we're
going as a team.
That's gonna make my me a 10.
So I'm gonna come intoChristmas and I'm not gonna be

(21:15):
like stressed about or workingover the break.
Oh, we'll always work.
I'd never stop working, even onthe holidays.
But there's not gonna be thatlevel of stress or anxiety or
pressure.
It's gonna be I get to put myfeet up.
It's been a big year, get torelax, enjoy it with the family,
and then come back again nextyear and hit it hard.

Robby (21:34):
What are you gonna do differently next year to make
sure you're not in the sameposition?

George (21:37):
I'm definitely gonna be.
Good question, really goodquestion.
What I'm gonna do differentlyis really focus on making my
team the best team.
Making them fucking superstars,better than me.
Because I've seen the potentialwith a few people as well,
right?
They've really stepped up.
I've had almost, you know, allof my employees step up, which

(22:00):
is great.
A couple in particular.
So I'm gonna give them morework and more pressure and put
them in the deep end, but I'malso gonna really support them.
That's gonna be my role fornext year.
A lot of it.
Because I feel if I can getthem to be the A grades to see
the things that I see.
And I see some of them arestarting too.
I had one of my supervisorscall me up here and said, Hey, I

(22:24):
noticed this happen on sitetoday.
I just wanted to bring it toyour attention.
What do you think?
And I said to him, Hey, reallygood that you picked up on that.
It was not constructionrelated, it was actually more
human behavior related.
He goes, I saw these two peopletalking, and this is the way
the conversation was going.
I think this person took it thewrong way.
What do you reckon?
I said, Really good observationand great that you're thinking
that way.

(22:44):
It's fine.
I don't think it's taken inthat context.
Move on.
And it's like, all right,sweet.
I just wanted to check withyou.
So that was really encouragingto see that.
And they've uh I've had otherum employees just really
perform.
They really performed in acertain role.
And again, high pressuresituations where we had to
finish projects, we had a reallytight deadline, we had huge

(23:05):
consequences if we didn't hitthose deadlines, and they did
it.
They worked overtime, theyworked weekends, they did
whatever they had to do to getthe job done.
So that goes a really long wayfor me, and I'm gonna reward
that.
I'm gonna reward that from aposition point of view, so
promotions, whatever it mightbe, monetarily point of view,
and also with acknowledgement ofappreciation and all that sort

(23:28):
of stuff too.
So I really want to have myfocus for next year is yes,
having all this work andprojects and lots of work there
for everyone, but also to reallyfocus on how do I get them to
be the optimal performers.
I've got trainings that I'm soI'm doing builder elite.
You know, I said this the otherday.
It's silly that I have atraining company that coaches
other builders how to be anamazing business owner, but then

(23:50):
I don't coach my own team.
I don't sit there and spend aday, an hour, three hours with
my team.
And uh last about a month ago,month and a half ago, I sat down
and did a uh a review witheveryone in the whole team.
Came into the boardroom.
We sat down and said, right,we're gonna do this every
quarter.
It's booked in from now, everyquarter.
You're gonna come in here andwe're gonna spend two, three

(24:11):
hours and I'm gonna teach yousomething.
I'm gonna do whatever it mightbe.
And the other day I taught himabout playing above the line,
which you know about.
I won't go into a detail nowfor you guys at home, but we're
talking about playing above theline and playing below the line.
Now that was just a simpleconcept about taking
responsibility, accountability,and willing to make the changes
in your business and your lifethat you need.
And that really resonated witha few of them because since then

(24:33):
stuff has come up, and all Ihad to say to them, hey, are you
playing below the line now?
Are you playing above the line?
Like, yeah, yeah, okay, I getit.
And I thought that was apowerful shift in their mindset
about how to approach a problem.
But had I not taught that, theywould just default back to
their same shit that they wouldalways do.
So it's good to change thataspect of thinking.
And you know, I've got BuiltMastery coming up next week, and

(24:56):
I'll I wanted to try and iftime allows it, probably get a
couple of my guys to come tothat too, so they can see what
we teach and what we do.
You get them set in asstudents, as students for the
three days.

Robby (25:09):
Yeah, nice.

George (25:10):
You think that's going to get you closer to Yeah,
potentially, because they'll seewhat challenges we face as
business owners too.
So I have some of my menteesthat bring in their employees as
well.
And in by them doing that, andI've heard this from other
people that have done the samething, they go, Oh wow, is that
what you actually go through?
You know, they think just beingthe boss is what a life.

(25:31):
Coffees and lunches and and allthe good shit that you get to
do.
But little do they know thepressure, the stress, the the
mental toughness it takes to runa business.
No matter what the business is,too, yeah.
Yes, there are more stressfulbusinesses than others.
But there are difficult things.

Robby (25:51):
He just reminded me of a conversation I had.
Someone, I won't say who.
Do I know them?
Yeah.

unknown (26:00):
Cool.

Robby (26:01):
Was saying to me, hey man, like, you know, I've got to
deal with some people andthey're not let's just say they
said that they're not quitebright.
Oh, I know exactly who you'retalking about.
That wasn't the language theyused.
They chose to use a wordstarting with R.
Um I'm sure you can all work itout.
And if you can't, then they'retalking about you.
But um he said that, and I waslike, why?

(26:27):
And he's like, ah blah, blah,blah, and he goes on this rant,
and I was like, So you'retalking to those people about
their profession and you thinkthat of them.
I said, Go try Salem ads whenthey don't understand how the
internet works.
Yeah.
I said, and then tell me who'swho's got a tougher thing to
deal with, you or me.
You know what I mean?

(26:48):
Um you just reminded me ofthat.
I don't know why.
But yeah, it's so that's gonnahelp you get to where you want
to go with your team and whatabout yourself now?

George (27:01):
Because you said, okay, you you've been you felt
frustrated.
Where do you see the nextquarter moving to?

Robby (27:11):
Um for yourself.

George (27:13):
And business, like your business.
Yeah, cool, cool.

Robby (27:21):
Just like sell, sell, sell.
Let's go.
Yeah, I'm just gonna give theteam a problem that they can't
deliver.
And then just be like, allright.
Like that you know what I mean?
Um Yeah, I've never had thatproblem.
So uh but I don't know.
I this is my thing.
This is how I start to think.
I'm like, man, I'm like workingthis many hours doing this

(27:44):
much, and I'm like, there'sgotta be and I always say this
to myself, and I I honestly Ilike that I say this to myself
because I think it keeps me onthe hunt.
There's gotta be a better way.

George (28:01):
Yeah, there has to be a better way.
The most dangerous saying inthe world.
Hey, like the most dangeroussaying in the world, we've
always done it this way.

Robby (28:07):
Yeah, yeah.

George (28:08):
No, no, we just we've always done it this way.

Robby (28:10):
Yeah, and it's like this is the opposite of that, right?
Yeah, it's like there's gottabe a better way.
Like there's gotta be, I mustbe working on the wrong things.
You know what I mean?
And I constantly question that.
And it's like, what am I doing?
Like, like, you know what Imean?
Like, fuck, it shouldn't bethat hard.

George (28:29):
Yes, but you know, here's the other thing too.
I want to give you outsiderlooking in advice.
Um not advice, perception,perspective, yeah, perspective.
That's the word I was lookingfor.
Like, I see every time I goonto any social media platform,
there's at least four videos ofyou that'll come up first.
Yeah, I'll do it.
Been going hard.

(28:49):
Been going hard.
Yeah, yeah, yeah.
Content short form, long form.
Every fucking platform, too.
So it's not just one, it's notjust like I'll focus on
Instagram.
You know, I'll go onto this,I'll randomly go onto Twitter,
there's fucking, you've done atweet.
You'll go into LinkedIn,there's that.
There's there's videos andphotos, and this, there's the
podcast, there's yourbusinesses, there's your own

(29:11):
personal brand everywhere.
Yeah, all right, good working.
You go, yeah, fucking worth.
And then you go onto CMOplaybook, you're getting emails.
Hey, we're going live, QA.
Yeah, there's all sorts of allsorts of shit happening.
So that's good.
But I also see the other aspectof it too.
You look at some of the postsand you're like, okay, the

(29:33):
engagement isn't as high as itshould be on certain things.
I'm like, cool, that's good.
But you haven't stopped.
And here's the thing, right?
I feel that what's going tohappen with your stuff is you'll
very soon turn around and havea story of Yeah, guys, you see
how good it is now, but I postedfor three years with 10 fucking

(29:57):
likes.

Robby (29:57):
I did though three days.
Dude, like someone sent me.

George (30:03):
Yeah, well, you want me to do less?
No, I'm saying back in the day.
Yeah, but you said you did.

Robby (30:07):
I've always dude, I've got so on my Instagram, like
this, and someone sent to melike, oh, you've got a decent,
like, your content's reallygood.
I'm like, dude, there's fucking1100 posts.

George (30:16):
Yeah.
Like that's what I mean.
The majority of those have comein the last 12 months.
No.
No, I don't know, man.
I reckon you have not beenposting this much, unless I just
see it on every fucking like Idon't see it comes from Robbie
or Legacy or one couple ofthings.
Yeah, there's also lots ofdays.
Maybe I see that too.
Um, but what I'm getting at isI think you've put out a lot

(30:40):
more content in the last six totwelve months than you have ever
before.
I don't even know.
You have.
No, 100%, man.
100%.
You've got so much more contentfrom what we're doing here.
Yeah, plus you've got thesetup.
This is not new.
I know it's two years, but it'sstill a lot more than what it
was previously.

(31:02):
Even when we first, the first12 months, we were I reckon
you're putting out the last 12months, I'm telling you, you've
been putting out a lot ofcontent.
And there will be a time whereI think it's gonna turn around,
it's gonna pop.
And I believe that with myselftoo.
I always have.
I always have, man.
I've always said it.
I've said it from fucking dayone.

Robby (31:17):
Yeah, but George, I I I agree.
If I didn't think the samething, yeah, I would be stupid
to be doing it, right?
But the question comes along.
They're gonna take your kids ifyou don't get it sorted by
Christmas.
You need to get the yacht.
What are you doing?
You're not doing what you'redoing now.
You said that, yeah, once.
You said for this to happen.

(31:38):
Yeah, that for the yacht.
Yeah, for the yacht to happen,we can't be doing what we're
doing right now.
Like it's just stuff has tochange.
And then it's like, okay, butwhat?
Like, what are the things thathave to change?
How do you become like okay,let's say you want to become a
Tim Gurner, right?
How do you do that?

(31:58):
Like, what's the things that hewould do that are different?
You know?
Um what's if you had to do ifyou had enough on the line to
have to risk it, what would youdo?

George (32:16):
How would I reckon the one thing I don't do enough is
make my money work for me as faras investment is concerned,
whether it be in stock market,in yeah, but dude, that's like
that's great for like you needto that's that's about increase
your earning income.

(32:36):
Yeah, but yes.

Robby (32:37):
And then once you're at a certain point, like okay, cool,
like let's just say, forexample, you're gonna make you
make a million bucks a year.

Speaker 02 (32:46):
Yeah.

Robby (32:46):
Let's say you George Passers makes a million bucks a
year, okay, and you're like,cool, I'm gonna invest 20% of my
money into XYZ, the shares orreal estate, whatever.
I don't give a fuck what it is.
You invest 20% of your money.
So you're gonna invest $200,000every single year.
If I'm making $20 million ayear, you can't keep up.
How are you gonna keep up?
I'm making 20 million, I'llinvest 50% of mine, and you're

(33:09):
not even close.

George (33:10):
Yeah.
Like, but you have to build upto that too, though.
Like these investments, yougotta build up to it.

Robby (33:18):
Passive incomes take time, dude.
Yeah, that's it.
It's the right thing to do.
I'm not saying it's not a goodone.
No, no, that's right.

George (33:22):
But I just I'm just saying from a perspective of
that's not what I'm doing enoughof.
But yes, I know what you mean.

Robby (33:28):
I know what you mean.
But the passive income's notgonna get you the yacht in 60
days, yeah.
Yeah, or 90 days, or a year.
Do you know what I mean?
It's not gonna yes, it is wellokay again, you should invest.
It's the right thing long term.
But if you had 12 months tomake something happen, going and

(33:48):
buying real estate isn't gonnafucking be the thing that helps
you.
You know what I mean?
Amazon was growing by multiplemultiples, multiple multiples?
I think it was double digitmultiples a year.
So they were like 10xing in ayear.
And it's like, is your business10xing every year?

(34:08):
You know, we set out a goal tolike double the business, and
it's like, whoa, that's fuckinghuge.
Yeah.
Do you know what I mean?
Yeah, and it's like, what ifyou doubled every month?
Or what if you you know what Imean?
What if you doubled everyquarter?
Like you'd be eight times yourbusiness.
Is that right?
Yeah.
If you doubled every more,you'd be 16 times your business

(34:31):
in 12 months.
You know, what's what are thethings I don't know.
I just I have that feeling andit kind of it's like it's just
knocking there the whole time.
Yeah.

George (34:46):
Oh, I have the same one.

Robby (34:47):
You know, and I made a video and I sent it off
yesterday to a couple people andI'm like, must be doing
something wrong.
Like, must be doing something.
There's got to be something Idon't know now that when I work
it out, I'm gonna look back andbe like, fuck, if I knew that
back then.
You know what I mean?
Because like it can't just begr sales.

(35:09):
I don't know, it's mindsetmaybe.
Like it can't just be thegrind.
Because the grind is like youokay, we'll work.
But you can fucking sit thereworking.

George (35:23):
I heard this saying similar to like along the lines
of that.
If hard work, if hard worklaborers would be rich.
Yeah, that.
Yeah, exactly.
Well, exactly right.
If hard work was um the answerthe answer, all laborers would
be multimillionaires.

Robby (35:37):
Yeah, because they work the hard people who work with
their hands work the hardest.

George (35:40):
There's another saying like that around the around a
donkey saying, well, if if hardwork was the measure of the
king, then the donkey would bethe king of the farm.
Yeah.
You know, something like that.
It's paraphrasing, but yeah,exactly that.
Laborers work hard, you know,and they're not they're not the
the wealthiest people in theroom.

Robby (35:57):
Yeah, so it's like what is it, dude?
What's the thing?
Because if I'm being honest, Ilike that this eats us.

George (36:05):
I don't no, I do.
I do because it's it it forcesit forces you to think about
things differently.
Because if you didn't, you'djust be like, no, well, I'm just
gonna I'm just gonna try makemore, build more houses next
year.
I'm just gonna try sell moremarketing next year.
And then once I get to fivemil, well, that's a pretty good
effort.

(36:25):
Well done.
You know, not many agencies orconstruction companies make five
million dollars a year.
That's good effort.
So by ask by by constantlychallenging yourself there,
you're always trying to findwhat it is.
What do you do differently?
Because you never would havedone your CMO playbook if you

(36:46):
didn't think there was an endgame to that.
Like we've spent countlesshours sitting in that chair with
teleprompter and cameras onyou, and scripts and videos and
cameras above you, and iPads andall that sort of shit to create
all this content that's goingto help other people kick goals.
You wouldn't have done all thatif you didn't think there was a

(37:07):
greater benefit for it.
Be it brand, be it um futurebusiness, helping people,
whatever it is.
I still feel like something'smissing.
Yeah, there could be.
But I'm saying maybe that'sjust one puzzle of it.
Maybe you do need that beforeyou can do this.
It's just a piece of thepuzzle.

(37:28):
It'd be as you said, I I thinkfor I you know, honestly, what I
reckon I'm at is, and probablyyourself too.
It's there's gonna be who'sthat next person that you can
speak to that can speed that up?
That can perhaps look at youand go, okay, well, say it's
Gary Vaynerchuk, just whatever,a person.
Maybe if you saw him and hegoes, Man, I really like what

(37:51):
you're about.
What can I do for you?
I said, this.
Come and spend half an hourwith me so I can show you what
I'm doing and you tell me whatI'm doing wrong.
Or tell me what's missing.
This is what I do.
Tell me what's missing.
And then you go, dude, this,this, this.
Do change that, do that, dothat.
And you're like, really?
It's like, try it.

(38:12):
If it doesn't work, I'llfucking buy your business.
Whatever.
Maybe that's the missing pieceat the moment, the mentor or the
advisor.
Maybe.
Thought about it.
I I think about it a bitactually lately.
But I just want to know whothat person's gonna be that I'm

(38:35):
gonna speak to.

Robby (38:36):
Well, how would you determine?

George (38:40):
I don't know.
Oh.
I don't know.
I I would say either through uhsomeone I know or uh someone I
follow and maybe reaching outthere, potentially.

Robby (38:52):
I don't know, but it definitely bugs the absolute
hell out of me.
And it's kind of got me lockedin for this month, though,
heavily.
Like I've got October's gonnabe huge.

George (39:05):
Good.
Good, good, good, good.
Like you're okay, so I'm notsure if we've spoken about this,
but now your your your morningroutine is completely flipped.

Robby (39:13):
Yeah.

George (39:14):
How's that going for you?
How long's that been now?
A month?

Robby (39:18):
I don't know.
Hmm.

George (39:20):
How are you finding it?
So for context, can you leteveryone know now what you're
doing?

Robby (39:23):
I think I spoke about it on the air, didn't I?
You may have, but we've talkedthere's probably lots of
first-time listeners now.
I head straight.
Did you want to introduceyourself?
Yeah, my name is George.
Pass us.
Um Top George.

George (39:33):
Oh no, Top George.

Robby (39:34):
I so I've I've switched up my daily routine and I come
straight into the office now.
So instead of going to the gymand getting there at 5 or 5 30,
I come into the office.
And I've been pretty consistentwith it.
There's probably been a day ortwo where I've slept in.

George (39:48):
Oh man, I I didn't even I just thought it was your
Fridays when you're not in theoffice anyway.
So I haven't even noticed itwhen you're not in.

Robby (39:55):
Uh yeah, but it hasn't been many days.
I've been pretty good.
Um, yeah, and I just come inand and knock stuff out of the
park for a while.

George (40:04):
Yeah, but it's not just that, it's focus work too.
Yeah, yeah.
Close my door, close the door,tell your team don't no one, no
one call me before this timeunless it's an emergency.
Yeah, no, no, no, too.
Sort it out.
Yeah.
That's it.
I don't exist and clearly.

Robby (40:18):
I leave my Slack off most of the time.
Unless I'm doing sometimes itdepends.
Sometimes I'll do somethingdeep, and then sometimes I'll
come in and there's just a wholebunch of stuff that needs to be
done.
And I'll be like, cool, likeI've got four hours here, I can
bang out four hours of workuninterrupted.
That's fucking great.

George (40:35):
Yeah, it's I love the mornings, that's why I come in
early.

Robby (40:38):
Yeah, and I'll just sit there and bang out four hours of
work and uninterrupted, andthen I'll go to the gym in the
middle of the day or whatever.
Um but yeah, that's been good.
That's been that's been verygood.
I enjoy that.
I like it.

George (40:54):
Um And then you'll go, you said you so after that bit
of work, you'll go to the gym.

Robby (40:59):
Yeah, so I'm being into the gym now about 11.
Yeah.
Um, I'll do like a team meetingin the morning and then shut
up.

George (41:07):
Yeah, and then come back here and punch my workout.

Robby (41:10):
Yeah.
And it's like I'll have areally good afternoon because of
it.

George (41:13):
Yeah, I mean, that one time I came with you to the gym,
it was great.

Robby (41:16):
Yeah, and I've gotten all the stuff done and I've
trained, so I've had somephysical movement, blah blah
blah.
Probably had an ice bath today.
It's like my energy levels forthe rest of the day are pretty
good.

Speaker 02 (41:24):
Yeah.

Robby (41:25):
Um, that's been something really good.

George (41:27):
But is that the chat?
Is that the thing?
Yeah.

Robby (41:32):
Ask me about it on a yacht.

George (41:33):
Yeah.

Robby (41:34):
It's not even the yacht.
It's the It's not about theyacht, yeah, exactly right.
It's the growth trajectory.
Do you know what I mean?
It's the and then it's like,man, like I have been devouring
Hormosy's books.
So I bought his whole thing,yeah.
Like the whole playbooks thing.

George (41:51):
Got your books yet?
Because I haven't got my bookyet.
That's all I don't know.
I haven't.

Robby (41:55):
Good.
It's gonna anyway.
It's a story for another day.
It's gonna cost heaps to getdown here and but it's like it's
don't they pay for it?
Do you reckon they're gonnaship 200 books to a whole the
other side of the world forfree?
100%.
Well, you bought the books.

George (42:08):
Yeah.
So they're gonna charge youfreight on top of that.
Of course.
So that that money didn't.

Robby (42:14):
Yeah.
I did.
What you reckon he sold threemillion books and then he's
gonna pay everyone's freight.

George (42:19):
I would have thought the freight would have been
included in the sale price.
So plus postage.

unknown (42:25):
Yeah.

George (42:25):
Get your checkbook out, 200 books.

Robby (42:27):
Ah, it's quite a significant amount.
But it's also like not sosignificant that I can be like,
nah, no.
Keep the books.
Um, anyway.
Uh I've been to Rowney's books,and I he says this thing, and
he says, people grosslyunderestimate how much work it
takes.
And then it's like, hey man,like you asked me a year ago I

(42:51):
always said I was fucking close.
And I've done so much fuckingwork this year, and I don't feel
like I'm closer.
I feel like I'm further.

George (43:01):
So you have you underestimated the work that you
need to do?
I think everyone does.
Have you?

Robby (43:06):
Yeah.

George (43:07):
So do you think you need to do more work?

Robby (43:10):
I think you need to have more output.

George (43:13):
Yes.
So how do you get more output?
People?

Robby (43:18):
Team systems.
You know what I mean?
Yeah.

George (43:23):
Yeah, I mean you came, we had the conversation
yesterday about changing themakeup of the office to get more
people in here.

Robby (43:30):
Yeah, yeah.
It's like Yeah.

George (43:32):
It's fucking got empty desks, let's fill them.

Robby (43:36):
Yeah.
Or let's make more empty desks.
You know what I mean?
Like let's get more desks sothere's more empty ones.
Um Yeah, I think I don't know.
I don't know what the answeris.
If I knew what the answer is, Iwouldn't be sitting here at
this conversation, I'd besitting there saying, Look at my
yacht.
But I'm not.
Um and that's one thing that'sreally that's bothered me this

(43:57):
year.
A lot.
Yeah.
A lot, a lot.
Good.
More than I care to admit.
I'm happy for you.
Thanks.
Um more than I care to admit.

George (44:15):
Yeah, I don't know.
Okay, so what okay, so that'sbothered you this year.
Do you want it to bother younext year?
No?
No.
So what are you gonna do?
I don't know.
Well, you're not gonna do less.
I assume.

Robby (44:32):
Not gonna do less.

George (44:33):
You're gonna pop out less content, gonna do less
events, run less ads, go to thegym less, wake up later.
So you have set a standard too.

Robby (44:48):
Yeah.
But it's also like I don'tknow.
I don't know the answer.

George (44:58):
Yeah, that's fine.
That's the truth.
I reckon you will come acrossit though.
I reckon we will come acrossit.
I look forward to it.
I look forward to when you gofound it.
Found it.
Let me show you.

Robby (45:11):
I also think as I progress through this journey,
this thing we called life.
This thing we call life.
Called.
Said it like I was dead.
Um this thing we call life, andI realize it's there's no one

(45:34):
thing.
Like there's no I used toalways like that.
Used to be my question.
Oh, if you could go back towhen you first started, what's
the one thing you'd fuckingchange or do or whatever?
It's like there's no one thing.
There's no one significantitem.
It is it is, and this is how Idescribe marketing to everyone.
It is a thousand one percentthings.
Yes.
I couldn't agree more.
Like fucking this and this andthis.

(45:56):
Because people come and they'relike, should I do Facebook ads
or Google ads or what should Ido?
I'm like, you should fuckingeverything, yeah.

George (46:02):
Everything all at once.
You should do everything.
Stop fucking.

Robby (46:05):
Do one and then do the other and the other.
And I feel like life's thesame, man.

unknown (46:09):
Yeah.

Robby (46:09):
I feel like it's not just about the eat healthy or the go
do the ice baths or run in themorning or get up early.

George (46:16):
Hey, can I interject?
Yeah, yeah.
I'm in for a run on Sunday.
You did.
You alright?
My calf's fucked.
My right one.

Robby (46:24):
No, I meant mentally.

George (46:27):
I went for a run.
I don't know, dude.
It's the first run I've beenon.
You with who?
In at least five years, my son.
Went for a run around theblock.
Did he outrun you?
You know, you kept up.
He didn't stop.
Didn't stop, so good on him.
11 years old.
I'm surprised he didn't outrunyou.
No, he's uh he wouldn't outrunme yet.
Not yet.

Robby (46:46):
Is that because you're fit?

George (46:47):
Or is that because he's not unfit?
I haven't been for a run for avery long time.
Like it was a six minute K.

Robby (46:53):
Yeah.

George (46:54):
So it wasn't fast pace, it was a job.
Yeah, it was okay.
It was just a good job.

Robby (46:58):
It's not bad.

George (47:01):
Yeah, yeah.

Robby (47:02):
It was about that.
Yeah, like 30 minutes for fiveKs.
That's it's not like fast, butwe only ran two Ks.

George (47:08):
No, no, I'm saying like we were working off the pace.
Yeah, yeah.
So no, but it was it was good.
Like I just I it was good.
You know what was actually thebest part about it?
Just going for a run with him.
That was the coolest part.
Just talking shit.
And talk while you're running.
Yeah, we're talking shit.
And he was good.
Like he he kept up.
Like I didn't have to slow.
I I was definitely not slowingdown, and he kept up the whole

(47:29):
time.
And we did a sprint at the end,just a 50 meter sprint.
And I was dying.
I was like there is a stat.

Robby (47:37):
I don't know what the stat is, but I'm gonna guess.
And it's something along thelines of 90% of people won't
sprint after the edge of theyes, yeah, yeah.

George (47:45):
It was 40, it was something like that.
That's right.
Yeah, there is a stat there.

Robby (47:49):
They'll never sprint again.
Never sprint again.

George (47:51):
Yeah, yeah.
After the age of the year.
When I heard that, the firsttime I heard that, I'm like, I
went outside and I just ranquickly somewhere.
I wasn't part of thestatistics.
That's it.
So yeah, it was cool just to goand hang out and do that with
him.
We did a few things like thatover the weekend.
Not running, but just otherdad-son stuff.
Good.
Yeah.
Sorry, but interrupting whatyou just said, you're talking

(48:14):
about how it's a combination ofthings.
It's not just one.

Robby (48:16):
Yeah, I think um You were talking about how stacking
stacking one thing over theother, of the other, over the
other, over the other, over theother.
Yes.

George (48:26):
And I think that's what you've got to focus on too.
So next year, what's yourstack?
That's what you're gonna lookat.
Because you're doing everythinggreat now.
I think like for again, outsideof looking in, you're doing
some good stuff.
It's what's the stack for nextyear?
What's the things that you'remissing?
And then eventually you'reeither gonna hit that one thing,
when we say one thing, you'regonna hit those combination of
things that were working andreally take you off.

(48:46):
Or you're gonna find new onesand go, or you'll find things
that don't work because you trythe new things.
And maybe the CMO playbook, forexample, is no longer free and
it changes to $10,000 a monthsubscription, and then it flies
out the door and you're making$100K a month on something that
is pre-recorded.
You know what I mean?

(49:07):
So maybe there's an element ofthat.
And then when you're doing 100ka month, you shift your focus
and you go, cool, we're gonna doit.
Now I'm gonna go live everysingle day.
I'm gonna do this every singleday.
You're leaving less and lessand less to chance.
That's what you're doing.
That's what Hormozy was saying.
That's what you were tellingme, Hormozy was saying.
He's trying not to leaveanything to chance.

(49:28):
They leave nothing to chance.
Yeah, and each and every likeI'm gonna go to the event space
now when we're doing our events,we're refining every single
time we do an event.
We try things, we've triedthings in past events that were
detrimental and didn't and hadless people show up.
But we tried it.
We tried it.
We tried different saletactics, we'll try different

(49:49):
content to teach, different typeof events, different named
events, different ad campaigns,um different processes to
confirm attendance.
Like each and every time we'vechanged things because we're
test A, you're testing, but B,it's like we said, we're not
we're gonna leave less and lessto chance.

Robby (50:14):
Yeah.
So I guess um for anyonelistening to this, the question
becomes you know, what are yougonna do over the next I'm gonna
say sixty, you know what?
Fucking thirty days.
Because that's all you got.

George (50:32):
Yeah, November will come and then you're gonna just be
rushed off your feet.

Robby (50:34):
Yeah, and that's not gonna be just gonna be swamped
and then the next thing youknow, it's Christmas.
Yeah.
And 2025, the year that wespoke about being wow, COVID was
half a decade ago, blah, blah,blah.
It's like that's done.
Yeah, it's gone.
This has been the fastest yearof my life.
Do you reckon you say thatevery year?

Speaker 02 (50:53):
Mm-hmm.

Robby (50:54):
Without a doubt.
But this has just been fuckingfast, dude.
Come on, man.
Like, think about it.

George (51:00):
I don't want to.

Robby (51:01):
Nah, please do.
Because it's gone.
Like, that's it.
This is it.
And then we're gonna get like,you know, this time last year,
we sat there talking about goingto see Alex Homezia.

George (51:14):
Oh no shit.
Yeah, we'd booked our ticketsaround this time, yeah.

Robby (51:17):
Yeah, we're like, man, nah, I don't even think we'd
booked yet.
I think we're like, man, shouldwe go fucking?
Yeah, hey, I'll go, don't dowhat I mean.
Like, yeah, and it's likethat's all done and us sort of
gone and passed and mental.
Yeah.
Mental.
George.
Charlie Kirk's dead, it's gone.
Not around.
Life's going, man.

(51:39):
30 days, 60 days.
What are you gonna do?
How are you gonna end your2025?
What are the things?
Is there anything you've wantedto do this year you haven't
done?
I'm talking to you, thelistener.

George (51:51):
Hmm.
Good, not to me.
I'm trying to think.

Robby (51:55):
Um, you know, is there anything you've wanted to do
that you haven't done?

Speaker 02 (51:58):
Yeah, go do it.

Robby (51:59):
You know what I want to do?
And I'm gonna do it.
I want to book another holiday.
Like just a trip, don't notnecessarily holiday, but I want
to book another trip.
You know, my intention was totry and get away at least once a
year, and I did it this year.
And I'm gonna do it again.
Book my next trip before theend of the year.
Yeah, nice.
Mark my words.
What's one thing you're gonnado before the end of the year?

(52:20):
Apart from security jobs.
What's the first one?

George (52:22):
Yeah, let's not talk about the George Pass thing.

Robby (52:26):
I'm also still gonna lose weight, by the way.
I'll be skinny by Christmas,mark my words.

George (52:34):
How how long till the end of this?
60 days, 60 nine.
What is it?
Until Christmas?
Where are we?
October, October, November.

Robby (52:39):
75 75, 80 days.

George (52:41):
Yeah, alright.
I'm gonna do the same thing.
What?
Skinny by Christmas.

Robby (52:47):
Alright, done.

George (52:49):
We're just uh we're just shaking hands for those not
watching, and for those of youthat's gonna be an awkward
silence on the podcast world.
But yeah, I've I've wanted thatfor a while.
And you know what?
That's what I'm gonna givemyself.
That's gonna be my gift to me.
Not that we're fat, by the way.
We're not obese for thosetuning in on the radio.

(53:11):
A little bit fat, just chubbyaround the edges.
Um, yeah, but time to get timeto get fucking swole.

Robby (53:18):
That's your thing?

George (53:19):
Swole.
Yeah, yeah, get back in likebecause I as I mentioned it last
week, where I think we spoke alittle bit about habits and how
you fall back into some of thosehabits.
And my habit has been back inthe office and not training.
Whereas before I was trainingand in the office, I was doing
both.
So why have I fallen back intothat old comfortable way of just

(53:39):
coming into the office but nottraining?
And I've still trained, butjust not as consistently as I
was pre-op.
So now I want to cool, let'sgo.
Let's go again.
So, yes, I'll be onto it andtraining again.
As a matter of fact, I'm gonnago to the gym tomorrow.
Tomorrow morning, go to thegym, go to site, have a couple
meetings, and come back here.

Robby (54:01):
You heard it here first, ladies and gentlemen.

George (54:03):
Hopefully, Deremit's not shut down.
Our mate Portellis opened itup.
Helped it, helped it out.
That's a cool move, huh?
Yeah.
Is it?
I don't know.
Is it a good business move?
I don't know.

Robby (54:17):
Everyone's talking about it.

George (54:18):
They're talking, but who cares?
Is it gonna make money?
Was the model making money?
Or was it a Ponzi scheme?
Like, what was it?
Was he just trying to get asmuch money as possible?
He's fled the I heard he's goneto Dubai or some shit.

Robby (54:33):
I don't know, but I'm sure um I don't know Adrian
Portelli, but I'm sure.

George (54:38):
Not Portelli, the guy that owned Derriman.

Robby (54:41):
Yeah, no, but I'm not talking him.
Um I'm sure Adrian Portelli'sfairly switched on, dude, and
I'm sure he's got plenty ofgreat people around him.

George (54:49):
Yeah, exactly.

Robby (54:50):
That will advise him on what the best next move is.
But he did you see his uhvideo?

George (54:58):
I saw a video, I don't know if it's the video.
No I just saw a video.
I don't know if it's the video.
I just saw one him about sayinghe's gonna buy it and then you
didn't see the one where the vanpulls up.
Oh no, no, no.

Robby (55:09):
And someone opens the door and he gets out with like a
box like he's going to work,and then the van takes off and
he's standing in front of thedamn gym.
It's like day one.
It's like cool, cool.
No, I didn't say that.
Yeah, very cool.
Um anyway, so do something overthe next 30, 60, 80 days.
Yep.
Make that decision.
Maybe you'll buy a gym, maybeyou'll lose some weight.

(55:29):
Maybe you'll buy the gym and golose weight in it.
Um, maybe you will make thathigher in your business you've
been too scared to make, ormaybe you will make that fire
that you've been too scared tomake.
Or maybe it will have nothingto do with your business and
you'll book a holiday and I'llrun into you overseas.
Who knows?

George (55:49):
See you there.
But would you get people now?
Okay, I mean, there's never atime that's too late, but say
you're at a at a time whereyou're like, shit, I need more
work.
Would you tell people to berunning ads right now?
Me?
Yeah, of course.
You would say that any time ofthe year.

Robby (56:05):
Yeah, I'm biased.

George (56:06):
Yeah, that's right.

Robby (56:06):
I also tell people like, when's the best time to do
something when no one else isdoing it?

George (56:10):
Right?
That's exactly true.

Robby (56:11):
If you want the competitive advantage, I went
and saw Chris Judd live probablya decade ago.
I used to follow footy as aCarlton fan.
Were you?
Yeah, did you used to followfooty?
And you looked like a netballguy.
I'm I would happily follow.
I um saw Chris Judd live and itsomeone asked him, like, what
did you do to get your advantageover your people?
And he said, Well, I would getup on Christmas morning and go

(56:33):
for a run where no one else was.
Yeah.
Because I knew no one else was.
Uh, and I think that's how youget the 1% advantage.
You do the stuff no one elseis.

George (56:42):
It's so funny.
I thought about that the otherday.
So after the AFL grand finalwhen the Lions won, I was like,
I I wonder how many of them gofor a run the next day.
Oh, there would not be many.
But would there be any?
I kind of wanted there to be.
So do you know what I mean?
And I I'd love to think if Iwas an AFL footballer right now,

(57:03):
we just won the premiership,all the hard work, the
preseason, the hard training,the final series leading to that
moment to win the premiership.
Imagine that level ofexcellence mentally and all that
sort of stuff.
It takes to go, you know what?
Hey, we're going for a runtomorrow.

Robby (57:21):
So let me ask you a question.
You are currently tendering fora B job.
Yeah.
You win the B job.
You say, boys, let's go out,we're gonna celebrate tonight.
You go out, you celebratetonight.
The next morning Tendering anext job.
No.
It's you go on a Saturdaynight.
You go out, you're like, boys,you know, blah, blah, blah.

(57:42):
Well done, great year.
I don't know.
Sunday morning, 5 a.m., be inthe office.
That's the mentality.

Speaker 02 (57:48):
Yeah.

Robby (57:48):
That's the I I I know very few people who would have
that kind of mentality, if any.
And you know who does though?
Uh the UFC fighter, MarabDwalashvili, the featherweight
phantom weight champion.

George (58:01):
Yeah.
You've you've you know I I Ithink if I saw his face, yeah.

Robby (58:06):
Yeah, I think I know it's the guy won the UFC
championship, and the next dayhe's on a run.
And it's like, dude, you justwon.
Like you've won it in the lastkind of 48 hours or whatever,
and he's like going for a 6k runjust to keep his fitness up.
It's like that's championshipmentality.

George (58:22):
Yeah, it is a championship that's the game.

Robby (58:24):
Yeah, so that's the level, that's the game.
Like zero, uh, it's like thisis how we live.
You know what I mean?
There's no on-off, there's nodiet, no diet.
It's like there's no offswitch.

George (58:38):
Yeah, always on.
That could be just a piece ofthe puzzle.
Not the one thing, it couldjust be that piece of the
puzzle.

Robby (58:46):
Always on.
I don't think people of whonecessarily it may not be always
on for the rest of your life.

George (58:53):
It could be always on for the next two years.

Robby (58:55):
You need to ask, obviously, having this thought
today.
I know my numbers quite well.
Like, pretty well.
I know people who make moremoney than me.
And have no idea and have noidea about the numbers.
So I'm like, this is airrelevant skill.

George (59:09):
Irrelevant?

Robby (59:10):
Yeah.

George (59:11):
Yeah.

Robby (59:11):
It's like it's got nothing to do with that outcome.
Do you know what I mean?
Like, it doesn't have anythingto do with that outcome because
if it did, then that wouldn't bea true statement.
They wouldn't be making anymoney.
That would not be a truestatement, but it is.
So you focus on this skillthinking it's getting me closer
to that, but the fact thatsomeone else is able to achieve

(59:31):
that thing without having thatskill tells you that that's not
the thing.
Do you know what I mean?
So you've got to look ateverything you're doing, and
saying that the on switch isthat thing, that would would be
the same thing as saying someonewho works the most hours wins
the most.
Yeah.
And it's people don't fuck allmaking heaps because they
understand the game better.
So I don't think that's thething.

(59:53):
Because that would if it was, Iwould be like, Alright, cool,
like, well then let's just workmore, spend more hours.

George (01:00:00):
Yeah, but look, it can seven days.

Robby (01:00:02):
I don't know.

George (01:00:03):
Thirty days a month.
But it could also be that.
It could also be the reason whythey are they may not be as
successful as mine other person,but they I think it's gonna
definitely contribute.
It's gonna compound.
Let's use the sporting example.
Like you look at all the greatplayers.
That's what level of like Juddwas a great player.
All these champions in insport, they're the ones that

(01:00:24):
have that level of obsessionwith.

Robby (01:00:25):
Yeah, it doesn't increase it probably increases your
likelihood.

George (01:00:29):
Yeah, absolutely.

Robby (01:00:29):
Because you're you're more likely if you do more
volume, you're more likely totry it.

George (01:00:33):
It's more volume.
Again, not leaving anything tochance.
Have the chance of working itout.

Robby (01:00:37):
Not leaving it to chance.

George (01:00:37):
But then you look at it.
But that's why Hormosis workshis seven days and has his team.
Like what I was most surprisedwhen we met his team is like
they're working Sundays.
So no man, we work Saturdaysand Sundays.
It's it's just the day.
It's not we don't look at it asthe weekend.
It's another opportunity towork.
And all our competition ishaving the weekend, whilst we're
here working.
And he goes, Oh, I'll have aholiday.

(01:00:58):
I'll have like two days off ina couple in a couple months'
time.
That's plenty for me.
Or I'm going on a holiday atthe end of the year, so it's
cool.

Robby (01:01:07):
I don't mind that mentality though.

George (01:01:10):
Yeah, me either.
Me either.

Robby (01:01:12):
Because I think it's the easiest way to conform is to do
everything else.

George (01:01:16):
Yeah.

Robby (01:01:16):
Like to do what everyone does.
Ah, it's Saturday.
Take the Saturday.
Someone called me the otherday.
And they're like, what are youdoing?
I was like, I'm in the office.
Like, it's Saturday.
Like, who gives a fuck?
Any day they ends in a Y.

George (01:01:27):
Yeah.

Robby (01:01:28):
Like, who cares if it's Saturday?
So what?
Oh, it's Saturday, shouldn't bein the office.
What a loser.
That person.

George (01:01:37):
No, you.

Robby (01:01:38):
Oh.

George (01:01:39):
Don't have don't have a life, you're just in the office
all day.

Robby (01:01:41):
Yeah, I know, right?
Um, but I love it.
Got to.
I do.
I tell people don't get betweenme and my work.
Yeah.
I can my safe space.
I'll bash you.
That's a fire.
So 60 days, 80 days, call itwhatever fucking number you

(01:02:02):
want.
At the end of the conversation,it's going to be 2026 before
you know it.

George (01:02:06):
Which is well, the 1st of January 26th.
Do you know what that is?
It's a new year.
It's just another day.

Robby (01:02:13):
It's just another why does it matter?

George (01:02:16):
Why is there a significance around it?
Me, I'm new year, new you.

Robby (01:02:19):
I've not been I've not been awake for New Year's Eve.
Yeah.

George (01:02:21):
For like me five years.

Robby (01:02:23):
That is so funny.

George (01:02:23):
Yeah.
I actually haven't been awakefor at least the last 11 years.

Robby (01:02:27):
Yeah, I'm always asleep.
Me too.
I just because I'm not doinganything.

George (01:02:30):
Yeah, me either.
We I've got I've had young kidsfor the last 10 years.
Oh, 11 years.
So they're always in bed byeight o'clock.
So we're just like, all right,watch some TV, and then I'm
like, okay, time to go to bed.
I think one year I was playingPlayStation.
Till 12.
That's wild.
Oh, it's fucking insane.

(01:02:50):
That is wild.
Yeah, so it is just anotherday.
It is just another day.
So don't think that you know 26is going to come and it's gonna
that's gonna be your year tocrush it.
Fucking crush it tomorrow.
Like, think about it.
It's actually the exact samething.
You waking up on the 1st of Janand going, that's it, I'm
motivated, ready to go.
You waking up tomorrow is theexact same fucking thing.

Robby (01:03:11):
Have you seen that video of Eddie Murphy where he says,
This life, you know, you got ifyou're lucky, you'll have 70
summers.
70 winters and 70 springs and70 falls.
He's like, that's all you get.
So like this summer thatpasses, that's one of the 70
gone.
And you've already had 40, andyou're gonna have maybe another

(01:03:33):
30 or 40, you know, if you'relucky, maybe 50, but it's like
everything like this summer thatpasses now, boom, that's one of
the fifty two percent gone.
Two percent of your summersleft.
Okay, wiped.
It's like that's all you get.
Irrelevant of 1st of January,blah, blah, blah.
It's like you're gonna die.
This is the time frame.

Speaker 01 (01:03:54):
Yeah.

Robby (01:03:55):
My in my on my desk in the office, I've got a stick in
it, and it says 2834.
That's the amount of weeks Igot left.
And I've been tracking it weekand week and week, probably the
last 10 weeks now.
I think it's a good reminder.

George (01:04:13):
Fucking oath.

Robby (01:04:14):
Get going.

George (01:04:14):
Do something.
Do you know what else peopleshould do?
What's that?
They should hit that red buttonand subscribe to this podcast
because ding! That's the noiseit makes when you hit it as
well.
Because when you do, it helpsus grow the channel and reach
more people and help changeperspectives, lives, motivation,

(01:04:35):
all the good stuff.
All the good stuff.
And we love having you here andwe appreciate it when you
support us.
Because a lot of people dolisten to the podcast.
Because I often get often get alot of people saying, Hey, I
saw that episode or listen tothis, listen to that, but they
may not be subscribed.
So this is your opportunity tostop what you're doing, pull
over, don't do it whilst you'redriving and listening to this
podcast at one and a half speed.

(01:04:56):
Pull over.

Robby (01:04:59):
Who listens to this at one and a half speed?

George (01:05:00):
I reckon everyone would.
Really?

Robby (01:05:05):
Um also.
Damn, I was gonna say somethingimportant.
I can't remember what it wasnow.

George (01:05:11):
Do you want me to butt in whilst you think about it?
Yeah.
This show was brought to you bythe Builder Summit coming up in
November.
We're touring Melbourne and forthe very first time, Perth.
We are heading to Perth,bringing the Builder Summit
there.
Hey, did you know in Perth atthe time that we are there, uh

(01:05:32):
the ash the ashes are on?
The cricket.
That's so sad.
It's on.
Do you follow cricket?
No, but there's no fuckinghotels.
So we can't Oh what?
Yeah, it people in Perth followcricket.
So, but before the ashes is theBuilder Summit, literally the
day before.
So drop everything you're doingif you're in construction, get

(01:05:53):
to the Builder Summit.
It's gonna be a great day out.
We're gonna teach you, mate,we're gonna teach you shit
you've never even thought offrom brand and marketing with
Robbie, and then I'm gonna teachyou a whole bunch of systems,
processes, and how to scale yourconstruction business.
But how to not just how to growit, but how to grow it
sustainably.
Yeah.
And make sure that you don'tend up just having a business

(01:06:15):
that turns over more money butmaking less profit.
So to come and join us there.
You can go to any of ourprofiles.
You'll see a link in thedescription somewhere.
You can go to websitebuilderelite.com.au, and you can
register for a free ticket, orif you'd like a gold or VIP
experience, you can alsopurchase one as well.
But get there, get your teamthere.
It's gonna be a great day out,and we look forward to seeing

(01:06:36):
you there.

Robby (01:06:37):
And let us know if you're joining us.
You know, comment on something,send us a message, let us know
you booked in.
And send us a DM and we willrespond.
Maybe.
And let us know if you useeBay.
Because I love it.

George (01:06:54):
Let us know if you I'm gonna put it on my stories now.
Let us know if you use eBay ornot.

Robby (01:06:58):
Let us know if that's what you do.
Okay, otherwise, guys, thanksfor listening, and we look
forward to chatting to you againnext week.

George (01:07:05):
Peace out.
Thanks, everyone.