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Ever feel stuck in your business journey, questioning if you're on the right path? You're not alone. In this candid Q&A session, we tackle the questions keeping entrepreneurs up at night—questions YOU sent in.

"How do you stay motivated when results aren't showing yet?" might be the most powerful question we address. The answer isn't about motivation at all—it's about discipline. While motivation comes and goes like an unreliable friend, discipline shows up daily regardless of how you feel. We share personal stories of pushing through plateaus, including the surprisingly important mindset shift from focusing on what's missing to celebrating small wins along the way.

Starting from zero? We break down exactly how we'd rebuild if everything disappeared tomorrow. The strategy begins with leveraging your power base—those ten people who already know, like, and trust you—and over-delivering so dramatically on your first clients that they become walking advertisements for your business. This approach works whether you're building a construction company or launching a marketing agency.

The content versus paid ads debate gets a refreshingly nuanced take. Rather than picking sides, we explain when each approach delivers optimal results and why the answer depends entirely on your current business needs. Need leads in the next 90 days? Paid ads win. Building for long-term brand authority? Content creation becomes essential.

We also dive into hiring decisions, breaking through business plateaus, and why feeling guilty about wanting more success might be holding you back from achieving your potential. Each question receives actionable insights drawn from our combined decades of entrepreneurial experience.

Have a business question keeping you up at night? Send it our way through the link in our description, and we might feature it in our next Q&A episode. Your challenges aren't just yours—they're shared by entrepreneurs everywhere.

Episode Transcript

Speaker 2 (00:00):
I really like your hat man.
Thanks I like yours.

Speaker 1 (00:03):
Where'd you get it?
I got it from Las Vegas.
Oh, how funny.
Me too.
No way.
Who would have thought yeah, Ithink they make them at the same
place because we both got greenunderneath that's it.

Speaker 2 (00:12):
It could very well be the case, wouldn't surprise me.
There is a connection there.

Speaker 1 (00:16):
So you were.
Um, there is a connection there.
I Trying to make the connectionto them.
So you were recently in Vegas.
I was it was good.

Speaker 2 (00:24):
I went purely for the strippers, that's it.
That's the only reason you go,isn't?

Speaker 1 (00:29):
it.
That's why we all go.
That's right.
All right, let's get straightinto business.
So I've actually got somequestions Cool From some
listeners that we're going torattle off and give them some
answers.
Let's share our insights.

Speaker 2 (00:46):
Love it Cool and thanks for sharing.
Thanks for getting in touch andasking your questions.

Speaker 1 (00:49):
Thanks for reaching out.
Sorry for the late response.
Okay, we've got a few differentlike kind of questions.
Some are about mindset, someare about business, some are
about marketing.
Is there any particular onesyou want to start with, or do
you want me to just rattle themoff by the in what?

Speaker 2 (01:09):
I came in, I feel like a mindset space at the
moment.
To start this off, let's gothere.

Speaker 1 (01:14):
Okay.
So question first question howdo you stay motivated when
you're not seeing results yet?
Oh, I like that.
One Intelligent question.
It's a great question.
It is Because I do feel thatway sometimes.
I feel like that all the time.

Speaker 2 (01:30):
Yeah, I would have more losses than what I have
wins throughout the day.
You reckon, yeah, without adoubt.
Without a doubt, as in, they'renot detrimental losses.
When I say losses, I'm sayingjust difficult things that
happen throughout the day.
Yeah, things that I have to do,that I don't necessarily want
to do.
Do you know what I mean Formyself?

(01:53):
If I really focused on all thosespot fires, on all those little
losses throughout the day, I'dnever push through.
I would never go oh, I need toget through to get to that goal.
I would just give up straightaway.
I'd go well, this isn't worthit because I just keep getting
so many losses and I don't thinkyou can really be motivated all

(02:13):
the time.
I actually.
It's not that I think you cannotbe motivated 100% of the time.
It's not a resource that youcan just tap into.
It's not like, okay, I'm goingto be motivated now.
It doesn't work like that Forme.
It's a matter of discipline,just being more disciplined in
what you need to do and focusingand sticking to the plan, and

(02:34):
eventually you will see that itwill work out.
And it's happened for methroughout my whole career in
anything and everything I'vedone from relationships, from
business, from friendships, fromanything I've ever done, as
long as I've stuck to it,believed in it, I've always had
the result.
At the end of the day, Igenuinely believe discipline is
probably more important thanmotivation.

(02:55):
It's like the gym as well whenyou go to the gym, you're not
motivated to go.
I don't wake up at five in themorning and go yes, let's go to
the gym pumped.
It's difficult.
I'm nice and warm in my bed.
I then have to go out andstress my body to achieve growth
, do whatever I've got to do.
It's not a motivating thing,but I realized that I need to do
20,000 repetitions before I'mgoing to get the body the level

(03:18):
of fitness, the level of healththat I want what?

Speaker 1 (03:30):
okay, let me dive into that question a bit.
So you've spoken on thispodcast about having a six pack,
do you?

Speaker 3 (03:34):
have a six pack?

Speaker 1 (03:34):
no, okay.
So how do you still push forthat six pack, like what's the
mental process that you gothrough?
Because you're still training,you're still watching what you
eat.
How do you keep that going,having not achieved what you set
out to achieve yet?

Speaker 2 (03:49):
Yeah, good question because it's arguably taken
longer than what it should.
No, not arguably it has takenlonger than what it should, and
for me, it hasn't been my numberone thing for the longest time,
and it's almost that lie youbuy into.
I'll do it, I'll do it, I'llget there, I'll get there.
For me it's a level ofaccomplishment as well, and

(04:11):
saying, yes, I've done it, yes,I'm there, yes, I can do it.
And also with everything we'redoing as far as the coaching and
consulting world is concernedand being on stage and all that
sort of stuff, when I stand upthere and say I'm going to be,
you guys need to be elite, youguys need to be the best, you
need to be this, this, this andthis.

(04:34):
I feel that it's hypocriticalof me not being elite, the best
in my physical health, tellingothers to be good in business or
in their life or whatever itmight be.
So it's what motivates me tokeep going and not give up on
that goal.
Maybe it's a little bit ofstubbornness.

Speaker 1 (04:50):
How do you stay motivated, in the sense of like
cause?
The question was how do youstay motivated when you haven't
seen any results yet?

Speaker 2 (04:56):
Okay, but I have seen results.
I can't say I haven't seenresults.
So you do get resultsthroughout the day.
And don't get me wrong, eventhough I say you have.
I have heaps of resultsthroughout the day.
And don't get me wrong, eventhough I say I have heaps of
losses throughout the day, Iovercome those losses and that
in itself is a win at the end ofthe day.
But throughout that whole daythere's things and challenges
that come up that I have to getthrough, and it happens with

(05:18):
every single person.
It's not just me as a businessowner.
My employees have this.
I'll have my employee on site.
My construction manager call me.
He goes this, this, this andthis has happened.
It's fucked.
This is the worst day.
I said hey, chill out.
What have you done to fix it?
This, this, this Cool Problemsolved.
Yes, that was a difficult thing, but you've called the right
people, you've engaged the rightthings, you've given the right
advice.

(05:38):
Problem solved, move on to thenext one.
Now Stop focusing on thenegative aspect of what you're
doing, because, yes, I couldjust sit here and go.
I'm fat, I hate this.
This is no.
I'm just going to give up.
There's no point.
I'm just going to be.
I'm just going to have a dadbod for the rest of my life, all
right, you know, my wife, mywife still loves me, my kids

(05:59):
still love me.
You know you still, you're stillmy friend.
I could still get on stage.
I'm not obese.
I wear clothes that peopledon't know.
Yeah, like, do you know what Imean?
There's so many factors for meto go no, no, it's okay.
It's okay, george, just relax.
You're 40.
Relax, why be stressed?
For me as well, I have thisreally big thing, especially now
that I am 40, is I want to beone of those grandfathers but

(06:23):
not even that just in my 40s,and just be in tip-top physical,
mental health what's it called?
At an elite level of myphysical and mental health and
spiritual health.
Because I really feel at thisage you have to be disciplined.
When we were 20, so much energy, do you know what I mean?

(06:44):
You accidentally get a six packjust from the nature of what
you're doing, and now it'sactual effort, it's discipline,
it's watching your food, it'seating the right or taking the
right supplements.
It's a whole range of thingsthat now have to come into play
for that.
So I have a huge connection toa level of excellence in my life

(07:04):
.
So that's what motivates me tocontinue to keep going, and I
don't see it as a failure.
Like I said at last year, Ineeded a six pack by my 40th
birthday, which was July lastyear, and I don't see that as a
failure, because I did come along way, even though I didn't
achieve that.
You're wearing a 10X hat rightnow, and that 10X hat isn't
necessarily you want 10X ofeverything, but rather than aim

(07:28):
for a two-pack, aim for asix-pack.
You might get a four-pack.
Do you know what I mean whenI'm saying that?
So the concept, how I see 10Xas well is it's not necessarily
that you're going to achieve 10Xwealth, but if you aim for a 2X
, you might get 1x, or you mightnot even get there at all, but
if you aim for a 10x, you mightget a 7x.
So for me, it's just a journey.

(07:51):
It's an ongoing thing.
Like I've made it a lifestylechange, I haven't made it a.
I'm gonna have a six pack insix months and then get fat
again and then train again andhave a six pack in six months.
That's what I'm gonna do.
Yeah, I understand you.
I know I can't wait.
I can't wait For those of youthat haven't taken a photo.
I've got two photos of Robbiein my phone eating a donut for

(08:12):
breakfast, and each time I wasmortified.

Speaker 1 (08:15):
You can subscribe to my OnlyFans.
I am constantly updated there.
So what about yourself?
How do you see it?
Yeah, so I think it comes downto changing your focus, because
it sounds like someone who'swriting that sort of question.
They're looking at the endresult.

Speaker 2 (08:31):
Yes.

Speaker 1 (08:31):
And they're like I haven't made the million bucks,
I haven't done that thing.
And it's like you know you'vealready achieved stuff you've
set out so good that you thoughtwere going to.
You know, make you happy,you'll make you happy, etc.

Speaker 2 (08:48):
I had that moment yesterday driving in my car.
Sorry to interrupt.
I had that exact moment.
I was driving my car and I wassitting there and I was thinking
back to when we drove theFerrari, lamborghini and all
that sort of stuff in Vegas.
My arm's fucked from that, bythe way, yeah, hey, I've got a
hernia.
So we think it happened there.

(09:11):
I don't know, but we weredriving the supercars and I was
driving my car to my in-laws andI was by myself and I was just
thinking oh fuck.
Why isn't this a Lambo?
Why isn't this car a Lambo yet?
And it made me go back and go.
You know what Fuck yet.
And it made me go back and go.
You know what?
Fuck?
It's not a Lambo, but it'sstill a very nice car.
People work their whole lifeand don't buy this car.

(09:32):
People work their whole lifeand don't achieve the things
that I've achieved, and I didhave to take a step back and go
and just practice a second ofgratitude and just go.
You know what, man, you'redoing.
Well, just stick to the course,trust the plan.
Don't give up.
Keep going, because it mightjust take that extra six months.
It might take that extra year.

Speaker 1 (09:51):
It's probably going to take more than you.
I think people underestimatewhat it's going to take.

Speaker 2 (09:56):
Yeah, without a doubt .
I asked my son that questionyesterday as well, because we
were driving and they do thisthing.
They call spotto whenever theysee a yellow car.
I think it's a kid thing.
These days you don't do it, Ido it now Flat stick.
Anyway, my son calls spotto andwe drive past the car it was a
Lambo and it was a yellow oneand we drive past it and my wife

(10:20):
is in the car.
She's like oh, he looked like hewas 20 years old, the guy
driving that car.
And I said to my son I go,stevie, what do you think when
you see a young person like that?
When I say young, I know itseems old to you, but when you
see a 20 year old driving a carlike that, what do you think?
I just wanted to test and seewhere his mind was at.
I go, what do you think whenyou see that?

(10:41):
And, mind you, he hasn't beeninfluenced by external factors
and he goes oh, I think thatthey're really successful.
I think they've done thingsthat have made them a lot of
money.
So that's the way he went.
He was thinking about it in apositive way.
This person, being young, hadachieved a level of wealth that
he was able to buy that car andit was funny.

(11:03):
My wife was completely opposite, again, not through fault of
her own, but through herexternal factors.
Growing up I was the samegrowing up, and I'm sure you
were too, and many peoplelistening is the only way that
that young person could have gotthat Lamborghini was if he was
doing something wrong, illegal,or it was given to him.
That's the only way we couldpossibly comprehend that this

(11:25):
person would get that.

Speaker 1 (11:27):
Sometimes we're justifying our own shortcomings.
That's right, that's exactlyright.
And your son's quite young, sofor him that's probably still
within reach.
Yes, hey, I'm still 10 yearsaway from that.
That's right.
I'll get a Lambo when I'm 20.
Yeah, and then you realisehaving a Lambo when you're 20 is
very hard.
It is, it is very hard.
I I was like having aLamborghini, 20 is very hard.

Speaker 2 (11:43):
It is, it is very hard.
I still don't okay.
So I still don't have adisbelief that I'm going to get
that car, that I'm not going toget that car.
Do you know what I mean?
So you still believe you are.
Oh, I think it's just a matterof time.
Yeah, I don't see it as oh manhope.
In the next 10 years Six months, mate it could change very

(12:09):
quickly, very quickly.
It can change very quickly.
I could win another 10 projectsthis year, all at a huge value,
who knows?
There's so much that couldhappen and we're doing, we keep
pushing the boundary.
It's not like we're stopping atany moment.
I think you're 100% on.
A lot of people will focus onthat end result too much and
just go well'm not there yet, Istill don't have the car, I
don't have the relationship, Idon't have this, this, this and

(12:29):
this and I go.
That's not a failure, that'sjust the journey, and you have
to love the journey too.
Sorry, you don't always have tolove the journey, but the
journey is a huge part ofachieving the goal or getting to
the destination yeah, like youknow, we've know, we've all
heard those sayings about whoyou become, blah, blah blah.

Speaker 1 (12:47):
But the biggest thing , I think, is like changing your
focus around the.
If you always look for what youdon't have, you'll always find
something.
Yeah, there will always besomething you don't have.
Yeah, you know what I mean.
There's always going to besomeone with the bigger, the
bigger boat, the bigger garage,a bigger house, whatever it is,
whatever it is.
At any time it's like focus onthe wins.

(13:07):
Do you know what I mean?
What's come of it?
How have you?
What's happened in your last 90days?
How have you improved?
And if you haven't, then dothat.
Do you know what I mean?
And it's like okay, cool, Ihaven't reached my goal yet, but
I guarantee you, if you'redoing the right things, there's
some result, like there'ssomething has changed.
Do you know what I mean?

(13:28):
Something, somewhere haschanged, whatever it is you do
like, even in a shorter term.
You know, if you're trying tolose 50 kilos and you're like I
haven't lost 50 kilos yet, yeah,but you've only lost five, yeah
.
Do you know what I mean Exactly?

Speaker 2 (13:40):
Exactly, there's your 10X thing.
Yeah, you know what I mean.
You're aiming for 50, but ifyou never aimed for 50 in the
first place, you probablywouldn't have even lost the five
, because you'd be like, oh,I'll try to lose five kilos and
you might lose one.
You can lose one just by notdrinking water for a day.

Speaker 1 (13:54):
Yes, very true, but yeah, I would change my focus.

Speaker 2 (13:58):
That's what I would do.
Your focus determines your andyour reality at the end of the
day.

Speaker 1 (14:02):
Yeah, what you focus on expands.
So if you choose to focus onwhat's missing, you'll notice
more of what's missing.
If you just focus more on whatyou've done and what you've
achieved and what you have.

Speaker 2 (14:10):
Yeah, I mean, we could do a whole episode just on
that question, I reckon.

Speaker 1 (14:14):
Seriously, yeah, it's a great question.

Speaker 2 (14:15):
It is a good question .
There's so much more andthere's that you can incorporate
into that, but, shorthand,they're the areas that I look at
and also what you're trying toachieve.
Does it align with your corevalues?
Is it something you genuinelywant?
Is it something you genuinelyneed, or is it put there by
someone else?
Sometimes your parents may wantyou to become a doctor.

(14:39):
That's not necessarily yourgoal.
You want to be a florist.

Speaker 1 (14:44):
You want to make brands proud.

Speaker 2 (14:45):
Yeah, but it's exactly, but that's not your
ultimate goal.

Speaker 1 (14:53):
It's definitely a topic we can dive deeply into.
All right, next question.
You ready for the next one?

Speaker 2 (14:58):
Yeah, let's rock.

Speaker 1 (14:59):
Okay, if you had to start again with $0,.
How would you get your first 10clients?

Speaker 2 (15:10):
Do I have any connections?
I don't know.

Speaker 1 (15:13):
I've asked you.
So $0, zero connections, losteverything tomorrow, yep.
So I've got my knowledge, I'vegot my connections, I've got
everything, I've got myexperience.

Speaker 2 (15:20):
You're still human.
Yeah, exactly.
Yeah, I mean got my knowledge,I've got my connections, I've
got everything.

Speaker 1 (15:24):
I've got my experience.
You're still human.

Speaker 2 (15:25):
Yeah, exactly, yeah, yeah, I mean your power base is
your very first place you've gotto go to.
Generally, when you first starta business, it's like your
ideal client is anyone with apulse, you know.
So that kind of goes out theyou say that I just trying to
get some.
You've got to get revenue inyour organization, like you have

(15:47):
to do.
Like you will probably take ona pro for myself.
I would probably take on aproject I wouldn't normally,
yeah.
And also, for example, if I wasstarting out, I'd probably
start a bit smaller.
I wouldn't maybe go for the $10million project day one, yeah,
so Maybe it means I have to gofor the $250,000 one first up to
get the ball rolling again.

(16:09):
Your power base so, over thecourse of your career, who are
the 10 people that you know thatyou can call up and can help
you?
Not necessarily by giving yourclients, maybe it could be an
introduction, it could be someadvice, it could be help,
whatever it might be.

(16:29):
Or it could actually be agenuine client, yeah, like a
referral or a connection.
Yeah, that's right.
It could even be them Push youin the right direction.
It could be a client the peoplethat have bought from you the
people that have purchased fromyou in the past are the easiest
people to sell to again, becausethey've already bought from you
once.
They already know what you'reabout, they already trust and
have rapport.
So I would reach out to mypower base, the very first thing

(16:50):
, very first thing.
Then I would go out again tosay external consultants so
let's just assume it's inconstruction, because that's
where I'm in.
I would go back out toarchitects I've done a lot of
work with, or engineers, othersuperintendents, whatever it
might be project managers orproject management companies.
I would go out and speak to allof those people and go cool
guys, this this, this, this,this, and get in touch with all

(17:12):
of them.
That's where I would start, forsure, and go there.
And then, once I've got somemore money together, I'd be a
bit more strategic with startingto run ads.
Look, the trick to winning inbusiness these days is digital
ads.

Speaker 1 (17:28):
People need to know who you are.

Speaker 2 (17:29):
They have to.
Grant Cardone said this at hisevent the other day.
He was like put your hand up ifyou don't know me.
There was a few people who puttheir hands up Before coming to
this event.
Put your hand up if you didn'tknow who I was.
He goes.
I apologize, now, that's myfault.
You should know who I am.
I put his hand because Iapologize Now that's my fault.
I should.
You should know who I am.
I'm obviously not doing enough,yeah.

Speaker 3 (17:47):
He goes.

Speaker 2 (17:47):
I apologize, he goes obviously not putting off
putting out enough ads.
I'm obviously not doing enoughto reach you so that you know me
.
That's my fault.
It's not your fault that youdidn't know me.
It's my fault and I genuinelyfeel that about business, people
need to know who you are andI've seen it firsthand with I
won't mention who it is, butI've seen it firsthand with an
Australian builder who they'rejust the I think they're the

(18:09):
pinnacle of where a constructioncompany could be and they did
that exact thing.
They just got their brandingand their marketing 100% right
and it just catapulted them asthe go-to builder in the country
.
Proof is in the pudding, butpeople will never go out there.
Not will never.
You see how many events we goto and we ask the question how

(18:29):
much would you hand up if you'respending money on marketing?
And it's less than 5% of theroom.
And even those 5% that puttheir hand up, they're spending,
you know, 500 bucks a month andthat's a big thing for them.
But in the grand scheme ofthings, it's actually it's not a
fart in the wind.

Speaker 1 (18:50):
Yeah, I, um, I agree, I think that should not be your
first step.

Speaker 2 (18:55):
Yeah, but it shouldn't be the first you need
some money coming in.
That's why I say anyone with apulse.

Speaker 1 (18:59):
If I had to start from zero again, I would focus
on the exact same thing you said.
I'd reach out to all the peoplethat I know and say who can I
help?
I would probably go and do shitfor free and I've done that.
You know what I mean.

Speaker 2 (19:16):
Yeah, I mean, I normally charge for quotes.
I probably wouldn't be chargingfor quotes.

Speaker 1 (19:19):
Yeah, I would just do anything to get my foot in the
door in any way I could.
And then, once I secured onedeal, one client, I would
absolutely make sure I overdeliver in every way possible.
I like this thing.
There's this thing AlexHormozzi talks about and he goes
you want to talk about yourproduct and everyone thinks

(19:40):
their product's good.
He goes.
Imagine that I said to you hey,okay, cool, your business,
we're going to change one thingyou cannot get any more
referrals from architects andstuff.
You cannot run any ads, youcan't take any walk-ins, you
can't answer the phone, wecannot get clients in any way
possible.
The only way we can get clientsis from this one client you

(20:00):
have.
They have to refer people.
How are you treating thatclient?
And it's probably not the wayyou're treating them right now.
Yeah, exactly, you know what Imean.
And then it's like how can youdeliver to that extent so that
that person then becomes araving fan and goes and builds
on from that, without a doubt,without a doubt.

Speaker 2 (20:17):
Yeah, that'd be the one thing I'd focus on.
I'd probably also look at doingeven potentially contract
working too.
So you might not necessarily goin and win a new project, but
you might be able to contractfor another builder, another
consultant, whatever it might be, so someone in your niche.
You might work for anothermarketing agency, for example,
and just say, hey, I've got awealth of experience, I'm really

(20:39):
fucking good at this.
I can become a part of yourteam as a contractor and at
least that gets you a wage,let's say.
So you're getting some income,you're getting some bread.
You don't have to take theprofits from your other jobs to
feed yourself and then you canstart having that steady stream.
And then it'll eventually getto a point where you go cool, at
the end of the month I'm goingto stop contracting to you, or I

(21:01):
can give you a quote and youcan become one of my clients.

Speaker 1 (21:03):
Grant Carnahan says this thing, it's who's got my
money.
Yeah, I love that who's got mymoney?
When he backs up against thewall.
Who's got my money?
Who is it that needs what Ihave I'm offering right now?
Who's got my money?
Because they've got your money.
Yeah, you know, I mean.
Whatever it is.
Whatever you do, someonesomewhere needs it.
Your business solves a problemyeah you need to work out who
that person is and how you getin touch with them.
Um, that's a good question,though, because it it makes you

(21:25):
think should I go do that now?
Do you know what I mean, likein the sense of should I do more
of that?

Speaker 2 (21:29):
Yeah, if that drove more revenue, like should the
one thing you just said?
Then, like a thing, went off inmy head and go.
I've got to reach out to thisperson that I haven't reached
out to.
No, I have reached out to, Ihaven't gotten back to.

Speaker 1 (21:44):
Okay, Another question what should I focus on
more content or paid ads?

Speaker 2 (21:50):
I think you need content before you go down the
path of paid ads anyway.
So let's assume you haven't gotmuch content, start making
content.
Start making content becausethat will help with your paid
ads A you can repurpose thatcontent and use it in ads.
But also, when people do cometo your page, they actually see
you're an active person acrosssocial media, advertising your

(22:12):
business, sharing your expertise.
So definitely, starting withbrand 100% and then start
looking into paid ads for sure,because I mean you've had
clients come to you before andI've referred you people and
they just had no brandwhatsoever and you're like
listen, probably not the bestthing to start spending money on
ads.
No one knows who you are, youdon't showcase anything.
Start running some ads.

(22:33):
Start doing something.

Speaker 1 (22:35):
Yeah, I would.
I would answer that a littlebit differently.
I would say it depends on whatyou want.
Yeah, Cause they don't.
I think the biggest mistakepeople make and I have this, I'm
going to put this as an FAQ onthe website because I get asked
this so much they want a video,because they want leads.

(22:56):
Yeah, and it's like wrong, likeyou know what I mean.
That's like coming to me with arugby ball and saying let's
play soccer.
It's like you're playing thewrong game, dude.
You've got to ask yourself whatyou want in that position.
Do you want more clients rightnow?
Is that your goal?
Do you need leads?
Because if you need leads, paidads get you leads, not brand.

(23:18):
But if you don't need leads andyou want to build a brand, you
don't build a brand.
Running paid ads helps you builda brand over a longer period of
time, but so does content.
Now your content.
If you put out contentregularly which you should that
should help you convert theleads.
You get better, because thenpeople see that you're genuinely

(23:39):
a business, you're in operation.
They can understand and learn alittle bit more about you.
Because what's the first thingwe do?
Yeah, 100%.
What's the first thing we dowhen we see People think they're
going to see your ad once andthey're going to click and buy
and that's it, and it's likethat's not how it works.
They will see your ad multipletimes, multiple, multiple times.
There was a study done aboutthis.
It used to be four back in theday and now it's like 20.

(24:01):
How many times do you have tosee a business before you engage
them?
But yeah, my answer to that isdepends on what you want, like
if you want to build a brandbecause you're full of work now
and you're trying to build forthe future.
Brand trumps everything.
We know that.
But if you need work in thenext 90 days, spending all your

(24:24):
marketing budget on content isnot going to get you down that
route.
I agree, yeah, anything you'dlike to add to that?

Speaker 2 (24:33):
It's a long-term, forever game Never stops, never
stops.
And despite social media nowbeing such a prevalent part of
business, I don't think there'sa there'd be very few companies
out there these days that don'thave at least an Instagram page.
Do you know what I mean?

Speaker 1 (24:51):
It's such a core necessity that, even though that
that's the space where inpeople are still not playing it
properly, yeah, but even like, Ialways tell people like it
doesn't you just schedulingtools, like put an hour aside,

(25:11):
schedule four posts over thenext four weeks and that's your
month?
Yeah, like, and that's not evena lot, that's definitely not a
lot, but it's like.
That's like just to let peopleknow you're alive.
You know, I mean, just let themknow there's a pulse here.
Yeah, like, this business isoperating.
Right now, our focus is incontent, but we're operating,
you know, I mean, and we let youknow that by constantly putting
something out every now andagain, just to say, hey, like
this is what we're currentlyworking on.
Yeah, or this is whatever it isyou choose.
There's no rules, there's waysto play the game, but there's no

(25:35):
rules or things you can't doexcept post-nudes.
When should I hire my firstteam member?

Speaker 2 (25:44):
Hire before it hurts.
So don't be ridiculously busy,have a clusterfuck of work and
then hire someone because you'regoing to put them into a
position of chaos.
So here, do this, do this, dothis.
They'll probably getoverwhelmed, they probably won't
like what they're doing andthen they may end up quitting or

(26:07):
just not being the ideal personstressed out, whatever it is.
If you put them on just beforethat point in time, so before it
hurts you, it'll hurt youprobably a little bit
financially, but at least theycome in and can take control of
certain aspects of your business.
Whatever you need them to do,then, when it does get because
you're employing them to scaleat the end of the day, when you

(26:29):
do get, those forecastedprojects come through or those
clients or whatever it might bethey then have much better
control on those new clients andwill deliver a better product.
So I like to hire before Ireally, really, really need them
.

Speaker 1 (26:43):
But so how do you know?
Because you answered when notto really need them.

Speaker 2 (26:47):
But so how do you know?
Because you answered when notto.
It's hard, yes, it is difficult.
But, for example, I know I'vegot at least two to three
projects coming up now in thenext month, say the next quarter
.
Okay, let's do it like that.
So I would start looking athiring someone today, and I
actually am.
I'm in the process of hiring anew apprentice.

(27:07):
Shoot me a DM if you're acarpentry apprentice or an
apprentice carpenter looking forwork, shoot us a DM.
I don't necessarily need thatperson today, but I know I'm
going to have that work comingup and they're going to be
beneficial for me in the future.
Yes, he may not be the busiestperson for the next month.
Big deal, I'll be able to findenough work for him to do.

(27:29):
And then when we are busy, he'sgot plenty of work.
He's not overwhelmed.
He knows all our systems.
He knows our policies, ourprocedures, how we operate and
it's a much smoother transitionto have them in.

Speaker 1 (27:41):
Is there a particular marker you look for?
If someone or this personasking the question like how
would they know if they're, howdo you know if you are in the
position where you're going toneed this person eventually,
like what's the give Cause hecause, you're saying don't wait
until you're too busy, what?

Speaker 2 (27:58):
do you look at?
I suppose look at what you'redoing in the business.
Is this the very first hire,are we saying?
Or just a question was first,yeah, okay, first hire.
Look at what you are doing.
If you are spending two daysdoing invoicing because you are
that busy that you have to spendtwo days doing invoicing, you
can hire someone to do that.

(28:19):
Even start off hiring someonepart-time, say, part-time
position, with the intention tobe full-time within the next
three months, so that way atleast they're coming in two,
three days a week, taking thataspect of work off your plate,
taking control of it.
Then eventually, as you getbusier, look at what you're
doing and what's taking up themost amount of your time.
That isn't necessarily helpingyou and your business growth,

(28:39):
because although invoicing isimportant, it's not going to
help you grow your organization.
Although the scheduling ofposts and branding is important,
it's not going to necessarilyget you to that next level by
you doing that.
So what tasks can you start togive to someone else?
That's where I would look at itas a sole person.

(29:01):
But yeah, if you don't have theactual cash flow to do it right
now and hire that next person,put a part-time position on it.

Speaker 1 (29:09):
Yeah, or hire a VA.
That's right, like they cantake most of your admin stuff
away from you as long as you'recloud-based.

Speaker 2 (29:16):
Even.
Do you know?
I get a lot of students askingfor internships.
If that's something you'reinterested in, do it.
Simon, who works for me, myconstruction manager, started as
an intern and he's been with mefor seven years.
He started working for free andgood on him.
He saw the value.
He just wanted to come in andlearn and see how everything's
done and what it's doing.
Now he's an excellent,high-performing member of the

(29:38):
team.
At the time when he started, Isaid to him I said listen, I
don't have any work for you.
I don't have something for youto do at the moment, but if you
want to come in and shadow mefor a little bit, I can give you
some stuff.
I taught him a few things hereand there.
This is how we do this.
This is how we do this.
He did take some work off.
I'm like okay, cool, hey, doyou want to come and work for me

(30:09):
?
Two, we just won a big projectand I'm like cool, I don't
actually need him.
I could manage this project onmy own.
But fuck it, here you go,you're on full time.
Now Put him on.
And then that allowed me toconcentrate on not just
delivering that one project butfocusing on getting another two.
And then all of a sudden we hadthree projects and then he was
looking after three and then Icould see he's getting a bit
busy, because then we won fourand five.
I'm like, cool, let's put onsomeone else, let's put on more

(30:32):
people on site.
So it'll start to snowballeffect.
The business will get used topaying for these things, it will
get used to it.
And then you're like, oh wow,like how do I ever, how did I
ever live without this person inmy life?

Speaker 1 (30:41):
Set the new-.

Speaker 2 (30:43):
The new base.

Speaker 1 (30:44):
Yeah, the new bar bar and it's because most people
who have had employees will hireemployees very fast as soon as
they start a business you'llnever go back.
Once you have employees, younever go back.
I get someone in to do thestuff that I don't need to be
doing?
Yeah, but sometimes you need togo through that journey as well
to learn that oh yeah, like,okay, I shouldn't be doing that,

(31:06):
don't?
I mean yeah, even though I didit at the start and you're
wearing many hats when you firststarted business.
It's like okay this is now.
It's not benefiting anyone tohave me do this.
It's actually a loss.
We can get this done.
We can get this managed bysomeone else.
There's a really good book,really really good book.

(31:29):
I think everyone should read it.
It's called Buy Back your Timeby Dan Martell.
I've just read it and he talksabout team and systems and
hiring people a really good book.
And he talks about how, if youdo anything, he's got a buyback
rule.
He talks about how, if you doanything that you could pay
someone a quarter of what itcosts you to do it, you should

(31:51):
pay that person in the sense of,if you make $50 an hour and you
could hire someone to do thisfor $10 an hour, you should not
do that task yourself.
Yeah, you know what I mean.
And you work out obviously whatyour hourly rate is, how much
you make and if you can replace,obviously what your hourly rate
is how much you make and if youcan replace someone like and he
talks about everything likecleaning, cooking, yeah, home

(32:13):
management, you know what I meanPaying your bills, paying your
like blah, blah, blah.
He's like if you can paysomeone to do all that.
Really good book, highlyrecommend.
Yeah.
Very cool, you should read it.
I will.
Very cool, you should read it.
I will right now.
Um all right, how are we goingfor time?
One more, yeah, is that allI've got there's?

Speaker 2 (32:32):
keep going.
There's 20.
I think.
I feel like we're only 10minutes in to this podcast.
We should get us.
We should get a clock in here,or a countdown or a timer why
this is like we can see how, howmuch people get to enjoy our
voice.

Speaker 1 (32:48):
Oh, how long we've been going for.
Okay, another question Do youever feel guilty for wanting
more?

Speaker 2 (32:53):
Never, no, not even the slightest Ever.
Never, not even a little bitNot once it doesn't cross my
mind when you think starvingchildren in africa what?

Speaker 1 (33:08):
no, none of that, tell me.
Like I've just, I was thinkingabout the thing once more.

Speaker 2 (33:13):
Do you know what it was?
Recently had easter and I hadlike three, four plates of food
I wanted more the difficulty atall.

Speaker 1 (33:21):
I think you're always .
We're seeing the questiondifferently okay I'm seeing it
as a not appreciating what youhave.

Speaker 2 (33:30):
Oh, okay.

Speaker 1 (33:31):
Not a.
If you're going to eat a secondplate, you feel bad.
I've never felt bad for that.

Speaker 2 (33:36):
Never I saw.
I saw you in Vegas.
I saw you eat in Vegas.
You saw the, I thought I was Iwas already thinking Always
grateful, never satisfied,that's how I look at it.

Speaker 1 (33:52):
So what would you say to someone who feels bad for
anything?

Speaker 2 (33:56):
Why?
Why do you feel bad?
It comes down to them.
It's an internal belief andlimiting belief as well.
Why do you feel bad?
Because someone else doesn'thave the thing that you want?
Because it's like you've gotone supercar, why are you going
to get more?
Some people don't even get tohave one of those and you want
10.
You're selfish.

(34:18):
Then you get that people thatsay, oh, there's people dying in
Africa, you should give tocharity.
What the fuck you you give tocharity.
Why should I give to charity?
That's why I've got 15Lamborghinis.
I don't know who's put the lawthere to say, or the rule there
to say you can only have thismuch of this thing.
I've never felt bad once, ever,with anything I purchase.

(34:45):
Look, I'm a capitalist too.

Speaker 1 (34:48):
Yeah, but also I think feeling guilty isn't you.
I look at it differently.
You're looking at like you'retaking stuff off other people's
plates.
I don't look at it like thatI'm looking at it like that,
yeah because you're making itsound like you're eating more
the african people aren't oryou're buying six lamborghinis
go, get to charity.
Yeah, yeah, that's the twoexamples you get right.

(35:09):
So that's the in the I see it asyou're saying they are losing
by you winning more.
Yeah, yeah, it's like they'retaking off their plate.
That's right.
I don't see it like that, okay.
So how do you see it?
Like in the sense of not beingappreciative, like, not of what
you have?
Yeah, like in the sense of like, yeah, but like let's go to the
next level, but that's justgratitude.

Speaker 2 (35:28):
That's what I was saying when I was driving my car
the other day.

Speaker 1 (35:31):
Yeah, but that thought so that thought about
the Lambo, yeah, yeah.
So did you feel bad about thatthought, like in the sense of
why don't I have the Lambo yet?

Speaker 2 (35:38):
I felt annoyed at the thought of not having it yet,
but then I also reframed andsaid you know what man fuck?

Speaker 1 (35:53):
Like you, keep going, it's okay.
I'm very proud of what I'mdriving, of where I live, of how
I work.
Was that a feeling ofguiltiness for not having?

Speaker 2 (35:57):
for wanting more.
No, no, I don't think it was alevel of guiltiness, I think it
was more.
What's the word?
Impatience?
Potentially, maybe feelingsorry for myself.
Potentially, I should have hadit by now.

Speaker 1 (36:19):
Feeling sorry for yourself.
I wouldn't say that's guilt.
Yeah, okay.
What was the original question?

Speaker 2 (36:28):
Do you ever feel guilty for wanting more, guilty
for wanting more?
Look, no, I don't.
Do you know why?
Another thing is I thinkthere's an abundance of
everything in this world.
You know there is.
You want more love.
You want love Like you can getas much of it as you want.

Speaker 1 (36:41):
You reckon.
Absolutely, If you want, ifthat's there's that mean as in
for you.

Speaker 2 (36:55):
So I'll give you the correct definition of what a
zero-sum game is.
Yeah, because I've never heardthat saying.

Speaker 1 (36:58):
Have you heard that saying?

Speaker 3 (37:00):
Huh.

Speaker 1 (37:01):
Never heard it.
No, the zero-sum game?
Yeah, okay.
So a zero-sum game is asituation in which one person's
gain is directly equivalent toanother person's loss.
Oh no, I don't believe that atall.
You don't believe life is azero-sum game?

Speaker 2 (37:12):
No, I don't think if I win, the other person loses or
a somewhere someone else losesif I win.
I don't think that at all.
Why not?
They win too, and I win.
Why can't we all win?

Speaker 1 (37:24):
Yeah, I think you're wrong, yeah why, I wrong.
Yeah, why?
I think life is a zero-sum game.
Why?
Because if you and I arecompeting for that client, only
one gets them.
I'll go find another client,yeah, but then if I get all the
clients, you don't get any.
Oh, you won't get them allthough, hey, you won't get them
all.
I could, you won't, I could,but you won't.
Why won't I?

(37:47):
Because there's I.
It's about, if I did, you lose.

Speaker 2 (37:52):
But then you could say that about if I got every
client on the planet.

Speaker 1 (37:55):
But if I ate all the food on the planet you can't eat
, because I ate everything.
That's why life is a zero-sumgame.
I'll grow my own food.
You can't.
I'm going to eat it.
I can't.
Do you know what I mean?
I'll hide it from mean.
Do you get what I'm saying?
You can't both eat the samemeal.

Speaker 2 (38:09):
But that example would never happen.

Speaker 1 (38:14):
That's not the point.

Speaker 2 (38:15):
But how is it?
Because it's not reality.
So how is it not the point it's?

Speaker 3 (38:19):
actually happening?
Huh, it's actually happening.
So you know the ultra rich theyare getting extremely richer
and richer in the last fiveyears and the poorest people are
becoming extremely poor.
So there's a guy called Gary.
He was the world's number onetrader and net bank or whatever

(38:45):
some big bank and made hundredsof millions of dollars for a
bank.
He's an economist, so he islike fighting to create more
taxes on the wealthy because hebelieves life is a zero-sum game
and I believe, is that the guyfrom the uk yes yeah, that guy's
weird, but he's very weird hehad a massive um a debate on the

(39:09):
diary of the CEO.

Speaker 2 (39:11):
Oh did he Cool.

Speaker 1 (39:11):
Yeah, cool to watch Him.
Versus do you know DanielPriestley?
Maybe the guy from Dent?
I reckon you've seen him.
Yeah, I probably have.
Yeah, anyway, yes, long storyshort.
I believe life is a zero-sumgame.
That's not to say that youcan't win.
You know what I mean.
But you need to understand thateverything is finite.

(39:34):
Everything, Even though thereis a lot of it, it's still
finite.
If I took all the money youcan't have some.

Speaker 2 (39:40):
Yeah, okay, that might be the case, but it's not
reality, because there isn'tgoing to be a person that takes
all the money.
And if I thought like that,like how is that serving me?
That thought in any way.
If I think, oh fuck, someoneelse is gonna have all the money
, I'm not gonna bother taking itno, no, it's not taking my.

Speaker 1 (39:53):
It's not the thought of someone's gonna have all the
money.
It's the thought of I need toget up and get my own yeah,
that's right.

Speaker 2 (40:01):
Yeah, you gotta get it 100.

Speaker 1 (40:03):
I need to go out and get it and get my own, and but I
have of it.

Speaker 2 (40:06):
I can have as much of it as I want, and me getting
all that money or all that loveor all that wealth or all that
food isn't going to stop thisperson from having food.
As much as I might have, Icould own half the farms in
Australia or all the farms inAustralia.

Speaker 1 (40:25):
But so if I bought all the farms in Australia, you
can't have any fruit.
I'll grow my own tree.
I'll go fucking grow a tree inmy backyard, yeah, yeah.
But then you are then creatingmore to the overall thing.
So, it's not taking away fromthe definition.
Yeah, so if there is a milliondollars here and I take the full
million, I can't have any ofthat million.

(40:46):
Yeah, yeah, because there's thatmillion, that's right Now.
The world is so big that thereis so much that it's like it's
almost impossible for you totake the whole thing.
Yes, correct, yeah, yeah yeah,but if I found a way to take it,
I would take it, and you can'thave any, which means life is a
zero-sum game, okay.

Speaker 2 (41:05):
So, yes, it's a zero-sum game by definition, yes
, but not by reality.
What, in the sense that that'swhat you just said.
It doesn't make sense, okay,but it's not going to happen.
Hey, that aspect of someoneowning all the farms not getting
Like you're talking, tyranny,dictatorship, yeah.
What if that happens, if ithappens, then yeah, you're

(41:26):
fucked, yeah, okay.
If it happens, then yeah,you're fucked, yeah, okay.
So, yes, but it probably is, bythat definition, a zero-sum
game.
But if I think like that, well,fuck, I'm not going to, what's
the point in me going out thereand thinking, if I go and get my
million dollars somewhere,someone's going to lose.
It's the reality, dude.

Speaker 1 (41:41):
Why are they going to lose, though they're not going
to lose?
You are taking that million.

Speaker 3 (41:45):
Yes.

Speaker 2 (41:46):
I'm taking it, that's the market.

Speaker 1 (41:46):
Yeah, yeah, and you're taking that million.
That million that you took, noone else can take.

Speaker 2 (41:50):
Yes, because it's mine now.

Speaker 1 (41:51):
But they can go get another million from somewhere
else.
Probably yeah.

Speaker 2 (41:53):
Another market.
That's what I mean.
That's always going to exist.
Realistically chances areunless you did.
But no one is Right now.
Right now and in the foreseeamount of money, that that's not
going to happen in my lifetime.
But you can't if.

Speaker 1 (42:09):
I have all the money.

Speaker 2 (42:10):
Well then, there you go.
I'll bet a significant amountof monopoly money, but do you
get what I'm saying?
I do understand what you'resaying, but it's not.
I just don't see it.

Speaker 1 (42:20):
I don't leave it the definition of.
I think abundance is a thingthat's sold to you.
It's a thing of you know.
You should have an abundantmindset and we can all win.
Not everyone can be abillionaire.
Not everyone on the planet canbe a billionaire.

Speaker 2 (42:31):
Yeah.

Speaker 1 (42:32):
You know what I mean.
There's no way.

Speaker 2 (42:34):
Correct.
Yes, I agree.

Speaker 1 (42:35):
So for you to be a billionaire, you're stopping
someone else from being abillionaire.

Speaker 2 (42:38):
Okay, yes.

Speaker 1 (42:39):
I don't feel bad.
No At all, no guilt.
But I also think you shouldn'tcause people to suffer from you
winning.
That's a difference.

Speaker 2 (42:49):
Yeah, I agree.

Speaker 1 (42:50):
I agree, but at the end of the day, this is
competition.
It is yeah exactly, it'scompetitive.
Yeah, it's competitive and it'slike you're playing a sport.
One team has to win.
I have no issue with that.
I think in life, people arewinning and losing all the time.

Speaker 2 (43:06):
Absolutely, absolutely, and I suppose I see
it in my industry when I'mbidding on a project that's
often against other builders.
If I win that project, theydon't also win that project.
Yes, yes.

Speaker 1 (43:18):
That's in the sense of that's a zero-sum game.

Speaker 2 (43:20):
One person wins this project yes, correct, one person
wins the project.

Speaker 1 (43:23):
Yes, it's a zero-sum game then, and even if you said,
said okay, we'll split theproject between all three of us.
Well, you just lost out on twothirds of the project.

Speaker 2 (43:30):
Yes, yes, so it is in that regard.
Yeah, however, what I'm sayingis they didn't win that, but
there's still plenty moreopportunities out there for them
to do.
There is opportunities.
Yes, and that's what I'm saying.
Realistically, although it is azero sum game, realistically
it's not going to affect you.
It's not going to affect youunless you let it.

(43:52):
The field of play is big enough.
Yes, the field, that's exactlywhat I'm trying to say.
The field of play for us ishuge.
Yeah, but it's still a zero sumgame.

Speaker 1 (43:59):
Yeah, absolutely, because it's like, if I win this
, if you and I are going for thesame project, that's right.

Speaker 3 (44:04):
One of us is going to win Exactly, and it's like
either you're going to lose orI'm going to lose.

Speaker 1 (44:07):
That's right 100%.

Speaker 2 (44:09):
That happens to me all the time.
It's life.
Yeah, that's it.
I don't just sit there and cryand move on and go fuck.
Well, I'm not going to get intoconstruction anymore because I
lost that one game.

Speaker 3 (44:17):
Yeah.

Speaker 2 (44:17):
I've got to go.
Well, where's the next game,where's the next one, where's
the next project?
I bid on any less important orany less motivating to win it?
So I don't look at that and go,I'm too expensive.
I better drop my price by halfor I'm not good enough to win a

(44:40):
big job.
I'm going to start pricingsmaller jobs.
I don't let it have that effecton me moving forward either.
So that's where I suppose theabundance for me comes in.
Yes, it is, you're right.
Someone can come in and takeall the money, take all the food
.
Yeah, realistically, that's notgoing to happen.
Yes, yes, but I don't see ithappening in our lifetime,
unless it's, as you said, afull-on dictatorship, a full-on
war.

Speaker 1 (45:00):
No, no.
Yeah, I think the field of playis too big.
But the question isn't will ithappen?
It is life, but then, yes, ithas to be it is, it has to be.

Speaker 2 (45:10):
There's no doubt about it.

Speaker 1 (45:13):
I think the whole, because you sold this in you
know life's abundant.

Speaker 2 (45:17):
I say it in my own trainings, but I do believe that
that everyone in the room canwin in their own area At a cost.
Yes, has to be a cost.
Yeah, there has to be.

Speaker 1 (45:28):
But then, if it's at the cost of someone else, did
that person win they?

Speaker 2 (45:32):
just got to move on to the next one.
As you said, the field is sobig, the field is huge, the
field is too big that noteveryone can win at least a
little bit.
So at what?

Speaker 1 (45:43):
point.
Can someone not win?
There's got to be a limit.

Speaker 2 (45:48):
Do you?

Speaker 1 (45:48):
get what?
I'm saying yeah, I don't knowwhat it is.
Would they give up?
No, no, no, no, as in, what'sthe number?
Like, okay, how many peoplewere your last event?
I don't know.

Speaker 3 (45:56):
Ballpark 100.

Speaker 1 (45:57):
Okay, 100 people, everyone in that room can win.
All right.
What if it was 200?
Can everyone still win?
What if it was 2,000?
Thousand, can everyone stillwin?
What if it was two million?
Can everyone still win?
What if it was two billion?
Can everyone still win?
What if it was 200 billion?
Can everyone still win?
What if it was two trillion?

Speaker 2 (46:17):
But this is the other thing, right.
There's a line yes, yes, butthere's not two billion builders
in the country Like, say, inthat instance, so what?
Because then they're not allcompeting for the same thing.

Speaker 1 (46:28):
If they're all competing for the same thing,
Okay, so if there was 2 billionbuilders, then not everyone
could win.
But again.

Speaker 2 (46:35):
It's like saying, if aliens came here and took us
over, then we're not going towin.

Speaker 1 (46:39):
Yeah, of course we're not going to win.
Exactly, but like is thelikelihood we're betting on an
anomaly that's more than likelynot going to happen.
So you're saying there is noway ever in humanity there's
going to be 2 billion builders.

Speaker 2 (46:52):
I don't know.
I don't know the answer.

Speaker 1 (46:53):
But do you understand-?
But not in my lifetime inAustralia.
It's about understanding wherethe line is.
Yeah, and it's like, okay, atsome point At some point.

Speaker 2 (47:00):
but the line is so far away that 2,000 builders in
a room could win.
Yeah, so could 20,000?
I don't know, but the line'sfar, it depends.
There would be a point, yes.

Speaker 1 (47:12):
Yeah, there's 100% a point.
What was the question that tookus on to that?

Speaker 2 (47:18):
Doesn't matter, all right.

Speaker 1 (47:20):
Let's go with how we go for time.
One more question 48 minutes.

Speaker 3 (47:25):
Okay, we have one more question.

Speaker 1 (47:27):
One more question.
We'll go with this one.
What do you do when you feelstuck or plateaued in your
business?
Great question.

Speaker 3 (47:38):
Yeah.

Speaker 1 (47:43):
I'll kick this off while you think.

Speaker 3 (47:45):
Yeah, I've got an answer.

Speaker 1 (47:45):
Okay, this is what I would do.
I would look at every aspect ofthe business and work out what
it is.
First of all, are you actuallystuck or plateaued, or are you
just bored?
Because sometimes we get boredand we start to look at other
stuff and blah, blah, blah.
That's the first thing you needto work out.
And then, if you are and you'relike, hey man, we've been doing
a million bucks a year for thelast five years and I don't know
how to overcome this hurdle,you got to work out what your

(48:07):
biggest constraint point is.
So if you break down thenumbers of your business from
how many people you know, howmany leads you generate, or how
much you're spending onmarketing to how many sales you
do, to, uh, how, your ability todeliver everything somewhere
you're capped.
You need to work out whereyou're capped, what the biggest
bottleneck is in that flow andhow you can overcome it.

(48:30):
You know what I mean For somepeople, like if you're talking
construction, for a lot ofpeople it's insurance Work out
how you're going to get moreinsurance or how you can do more
jobs or whatever it might beright.
If you don't have enough clients, you're like we only do three
projects a year because I can'tget any more marketing.
You know what I mean.
Or we can't deliver morebecause we don't have a big
enough team.
Get a bigger fucking team, gohire the next person.

(48:52):
Who's the next person you needto hire?
That's going to take some loadoff your plate or your team's
plate.
That's going to allow them tothen do more with what they do.
You know what I mean?
I was talking to someone theother day and they said their
estimator was at capacity and Ithink they pay their estimator
110 grand a year.
And I was like, okay, so what'dyou do?

(49:13):
And he's like, oh, I got him aVA.
He's like so instead of hiringa second estimator, I got him a
VA.
That VA freed up 40% of theirtime.
Now we're doing he can almostdo double what he was doing now
and it costs us an extra 25grand a year instead of costing
us an additional 110, plus car,plus phone, plus, blah, blah,
blah.
You know what I mean.
It's like where's the biggestconstraint point in the business

(49:33):
and how can you?
What is it that you can do tofix that blockage?
Because somewhere there's aleaky pipe, you're losing out
somewhere.
You need to understand thebusiness from start to finish
and say, okay, cool.
What's the thing that we can'tdo right now?
That if we made the tweaksthere or reinvested time or
energy into that part, we'dbreak through that glass ceiling

(49:56):
, because it's a glass ceiling.

Speaker 2 (49:58):
Yeah, it is, it always is.
There's always another level,always another level.
It's also, I mean, very similarto what you're saying.
It's you've got to take thatLike if you're sitting there and
you're plateaued and you're nothitting that next ceiling, it's
you're not doing enough.
You're not doing enough.
And if you're not doing enoughit's from boredom or from a
constraint, and you need tobreak either of those by doing

(50:19):
more, by increasing your action,increasing your volume in the
business, in the activity,whatever it is, in the people.

Speaker 1 (50:28):
Yeah, this is with the prerequisite of that you are
stuck, like the pre-subpositionthat you're stuck If you're
doing 5 million a year andyou're living the life of your
dreams.

Speaker 2 (50:43):
You've won, you've won.
Yeah, you don't have to go to10 or 15 or 20.
You don't have to 10 exit,you've won.
And Gary Vee's massive on thattoo.
He goes a lot of people he goes.
I've got friends yeah, he is,he goes.
He's got friends that make$100,000 a year and happy as
shit yeah, he's like theircoaches.
Yeah, exactly he goes.
They are so happy they'reliving their dream, they are

(51:03):
winning.
He goes.
I $100 million, $200 million,$500 million company with 1,500
employees every day is stressful.
He goes every day.
Shit's on Every day.
I've got challenges and spotfires and this and this and this
.
He goes.
They would hate my life eventhough I've got so much more
than what they domaterialistically or financially

(51:25):
, whatever it is.
Yeah, but I think some peoplejust have that itch.
I would also.
If you're stuck there, often youcan't see past your own
shortcomings either.
So it may be a matter ofgetting an external advisor to
have a look at your business.
It may be a matter of getting amentor to come in and pay them

(51:46):
and have a chat with them togive you some guidance, because
you're always limited by yourown beliefs.
I suppose you can be limited bygoing well, how do I get past
that?
I've never been to 30 million.
How do I get to 30 million?
You can guess you couldprobably do some research and do

(52:08):
it the hard way or do it thelonger way.
We'll probably pay a lot ofmoney in mistakes to get to that
point.
Or you can go and speak tosomeone that has done it already
, or advisors that can point youin the right direction, at the
very least, yeah, I think,having an extra set of eyes.
Yeah Well, like we're in theprocess, literally after we get
out of this meeting I'll besending an email to I won't say

(52:30):
who, but an advisor.
I'll be changing an advisor inmy business.
One definitely served theirpurpose for many years and now I
need to move to another onewho's a bigger organization and
can now give me more strategicadvice in my organization to say
go this, do this, structure itlike this.
I'm going to pay a lot more forthat, but in the long term it's

(52:51):
going to help me expandoperations.

Speaker 1 (52:56):
And yeah, I guess any investment you make like that
should pay for itself.

Speaker 2 (53:01):
Without a doubt, and I've got no doubt it will.
Yeah, yeah, yeah, exactly so.
Great questions, guys.
Thank you very much for sendingthose through.
Those of you that did and thebeauty about this is correct me
if I'm wrong.
There's a link in the shownotes.

Speaker 1 (53:15):
There's a link in the-.

Speaker 2 (53:16):
Or on our website.

Speaker 1 (53:17):
In the YouTube description or, if you're
listening to this on Spotify,it'll be in the description of
the episode or it'll be on allthe social media handles.

Speaker 2 (53:26):
Yeah, on the link tree, even send us a DM on the
social media pages.
No, do it the same way, sothey're all listed together.
Oh, is that what happens?
Yeah, I don't know, mate.
This guy's doing this.

Speaker 1 (53:35):
Just make it easy.
No, if you do send us a DM, wewill answer that, yeah yeah, we
can just add it to the list, Addit to the thought of this
episode.
Let us know if you like havingthe questions answered, because
we want our aim is to to try andgive back through this as much

(53:57):
as we can, share our insights aswell as what we're going
through at the moment too.
Yeah, but no better way to dothat than answering the direct
questions that you guys have,really, because that tells us
you know what you for you and beselfish with your question.

Speaker 3 (54:12):
Yeah.

Speaker 1 (54:13):
And add some context.

Speaker 3 (54:15):
Yeah, that'd be good too.

Speaker 1 (54:17):
Yeah, and that tells us you know what you guys want
to hear more about, and then wecan start to create more content
that lines up directly withthat.

Speaker 2 (54:24):
Well, if it's a deep question too, and we have a lot
of context behind it, we couldalmost do a whole episode on it,
depending how deep it does go.
Maybe, yeah, it could be one ofthose topics that's just so
broad or so in-depth that weneed to go deep on it, so that
would be pretty cool to getthose through.
But thank you very much forthose people that did send the
questions through Love seeingthat stuff and we will do our

(54:46):
best to get around to everysingle question.
Until we can't because it's Toomany questions.
What if someone owns all thequestions?
What if someone asks all thequestions?
And no other questions could beasked.

Speaker 1 (54:58):
That could happen.
That's it.
Don't do that.

Speaker 2 (55:03):
Awesome.
Well, thank you very much, guys.
Appreciate having you here.
Hope you're having a milliondollar day.

Speaker 1 (55:15):
And, as always, we look forward to catching up with
you next week.

Speaker 2 (55:17):
Yes, Like subscribe, do all the fun stuff, all the
fun stuff and share it with yourmother.
There you go.

Speaker 1 (55:21):
Thanks guys, see you next week.

Speaker 2 (55:21):
Thanks everyone.