The Power of Effective Communication

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Unlock the secret weapon of successful entrepreneurs and leaders: mastering effective communication. In this compelling conversation, we dive deep into how communication shapes everything from business operations to family dynamics, and why it might be your most valuable professional skill after thinking itself.

We begin by examining how communication styles determine outcomes in high-pressure business situations. Through real-world examples from construction sites and boardrooms, we demonstrate how the ability to adapt your communication approach based on the person and context leads to breakthrough results. One fascinating revelation: sometimes being direct and concise solves problems that hours of discussion cannot, while other situations demand patience and elaboration.

The conversation shifts to practical frameworks for establishing clear communication channels in organizations. Learn how implementing simple systems can prevent miscommunications, save countless hours, and improve team dynamics. We share actionable strategies for setting appropriate boundaries in workplace communications, especially in today's digital environment where professional and personal messaging can easily blur.

Perhaps most compelling is our exploration of communication during conflicts. We reveal techniques for stepping back during heated moments to find logical solutions that benefit all parties, whether in business negotiations or family disputes. This skill alone can transform relationships and business partnerships.

Finally, we examine how artificial intelligence is revolutionizing communication efficiency. Discover how forward-thinking professionals are leveraging AI tools to handle routine communication tasks while focusing human attention on high-value interactions. As one of us notes: "Your job is going to be dependent on how well you can use the AI tools at your disposal."

Whether you're looking to improve workplace efficiency, build stronger relationships, or enhance your leadership presence, this episode provides the communication blueprint you need to succeed. Subscribe now and join the conversation about the skill that might just change everything for you.

Episode Transcript

Robby (00:10):
I need this light on all right.

George (00:17):
High impact business and entrepreneurial topics.
Why most people will never getrich.
The 10-year overnight successlie.
Should you quit your 9 to 5?
The three people you need inyour life to win oh, that's a
good one.
Two more Huh Did you?
That's sick.

(00:37):
The three people you need inyour life to win the circle oh,
we've kind of done like a powerbase.
Six figures is easy, sevenfigures breaks most people.
You're not tired, you'reundisciplined.
Motivation is a myth.
Build systems instead.
One habit changed everythingfor us oh yeah why you should do

(01:00):
hard shit daily.
How to think like a winner evenwhen you're losing.
Why you should do hard shitdaily.

Robby (01:11):
How to think like a winner even when you're losing.
I got these.
I could to ask the girl whomanaged the podcast.
I said, hey, we've won thetopics before.
Um, so she had had a money.

George (01:18):
Who's this?

Robby (01:19):
The girl who manages the podcast.

George (01:20):
Oh yeah.

Robby (01:21):
Yeah.
So I said we won the topicsbefore, like, don't wait until I
provide you, provide me thetopics.
So she gave me, had a, had amoney.
That's why I came with themoney thing.
Uh, political pulse, so allshit happening politics, uh,
marketing, masteringentrepreneurs, edge and want to
be a CEO.
Here's the cool ones there.

George (01:41):
We should definitely mention Trump dropping the
F-bomb.
You've seen that.

Robby (01:51):
Yeah, everyone's seen it.
We're rolling.
Yeah, are we?
Does it all look the same?
Yeah?

George (02:04):
I'm skinny, yeah, but I feel it looks fat.
Maybe it's just the whitet-shirt.
Go do push-ups, come on, comeon.

Robby (02:10):
Do some push-ups.

George (02:11):
I don't need this.
Do some push-ups.
Yeah, I don't know if I shouldbe doing shit yet that's the
only thing.
Yeah, fair enough, then that'swhy I haven't done anything.
I'll wait one more week andthen I'll start Try doing one
push-up.
Yeah, just get it out.

Robby (02:26):
Yeah, that's how you feel .
I'll be fine.
I'll be totally fine, yeah.

George (02:30):
You've got to slowly build the strain.
Yeah, I'm in no more pain.

Robby (02:37):
No, more pain at all.
Yeah, I'm sure if someonepunched me in the and diggle,
they would also be very, did younotice I washed?

George (02:44):
this, by the way.
No, I didn't, yeah, but youcould have ironed it.
You shit can't.

Robby (02:49):
You think I'm going to fucking sit there and flat an
iron and stuff?
I washed it twice trying to getthe wrinkles out.

George (02:53):
Yeah, oh no shit, I'll bring it, I'll fucking iron it.

Robby (03:02):
It's called Nicole, put that in.
Start the episode.
Start the episode now.
Are we both good, ready to roll?
Yeah, all right.
You know what I've never?
Let's start again.
Let me sip my coffee.

George (03:14):
How's your coffee?
Yeah, it's good.
It's probably the best coffeeI've ever had Sugar I didn't
even know we had sugar.
No I don't I never noticed iton the bench.

Robby (03:30):
Are you serious?
I only have sugar in Greekcoffee.
I don't normally have it inanything else, but today it felt
like something sweet, you knowwhat I'm happy to never, ever do
.
What's that Hot air?

George (03:36):
ballooning.
Yeah, I've got no desire.
It's got to be the stupidestshit.
Oh, you get up in the air andit just fucking.
Which way are we going?
Whichever way the wind takes us, you cannot steer the thing.

Robby (03:47):
You know what I mean, dude.
I was on the way to workyesterday morning and there was
people hot air ballooning nearPort Melbourne as I was coming
in and I'm looking at them andthe guy was dropping and the
thing wasn't on and they'redropping and they're dropping
and then he lights the thing upand they're like giving it gas
and they're dropping and I'mlike that's some like we got

(04:08):
helicopters and shit.
What are you guys doing?
That's some stupid.
I would.
I'm not saying I'd never do it,I'm saying I would.
You're not going out of yourway to do it.
I would.
I wouldn't be sad at all if Inever did it.

George (04:19):
Yeah, I wouldn't be like so I kind of feel like that
about skydiving too.
I know you've done it, but I'vegot no desire to be like, oh, I
want to go jump out of a plane,like why, I'm fucking good here
on the floor, it's great, yeah,but so that's a fear.
No, no, no, I don't think I'mfearful of it.
No, you reckon why what you gotto jump out of a plane, it's
fucked.
Oh, I'm sure going to do that.

(04:46):
I'm scared of high toilets andshit.
I would do it, but I've got nodesire to go out and do it like
there's a risk of death.

Robby (04:52):
Yeah, there's a risk of death.

George (04:55):
I know, but that actually you know, probably from
a statistic point of view it'sprobably more risk crossing,
crossing the road than whatthere is jumping out of a plane
it is um when I it.

Robby (05:04):
It is a big relief when the parachute comes out Like oh,
it's very rough when theparachute comes out by the way
it's not smooth.
Yeah, it's like you're gettingpulled up into your yeah you're
kind of almost.
Yeah, you're kind of yeah,you're free falling, you're
dropping it at, however many Ksan hour.
Whoa, like Jesus, rough on allaspects.

(05:26):
Yeah, I was trying not to betoo graphic, yeah, but look,
fuck, hot air balloons.
That's what I was trying to getrid of.
Get rid of them.

George (05:31):
Yeah, get rid of them all of them ban hot air balloons
, although we could get somebranded hot air balloons that
might be alright yeah, if you'regay with rainbows on it yeah,
what sort of I don't what sortof branding is that going to be?

Robby (05:45):
I don't know.

George (05:46):
Look at us.

Robby (05:47):
We've got a balloon they cannot steer.
I don't know which way it'sgoing.

George (05:52):
Surely they have some control.
They've got none, bro.

Robby (05:55):
None Zero.

George (05:55):
They wait, they look at the weather forecast in the
morning they have zero.
You cannot steer the things.
I was dissing them before Iknew that they go up and it's
like, okay, we anticipate we'regoing to go in this direction
because of the wind and we'llbring it down in this area.

Robby (06:10):
So the wind changes, they're out at sea.

George (06:14):
They're gone.
I'm telling you Are you serious?
I swear to God, YouTube it orchat it or Google it or do
whatever you do these days.
Do you go to chat?

Robby (06:26):
before Google these days.
Depends on what I'm looking for.
Yeah, if it's information, yes,if it's a restaurant or
something, nah, yeah, good point.

George (06:34):
Good point.
Yeah, because yesterday I wentto look up the payload of one of
the utes I've got from myemployees because I had to go
pick up some heavy shit and Ineeded to see how much the ute
could take.
And for my employees, because Ihad to go pick up some heavy
shit and I needed to see howmuch the ute could take and I
was going to go to, I actuallyopened up Google.
I'm like hang on, what the fuck?
And then I opened up Chat.
Chat found, because if I wentto Google it would show me the
pages I'd then have to go tothem, I'd have to read, I'd have
to.
And I put in the make, themodel, everything it searched,

(07:00):
the models, these are all thepayloads that they can take, go.
And I was like oh, how good'sthat.
And then I called the bloke up.
Oi, you got to be careful, yougot to tell me why.
Sometimes it's not 100% right.
Oh, it was close enough.
Yeah, it said 750 and what Iput in the back was 600.
So whatever, but people forget.

Robby (07:17):
Google has, oh, the AI now up the top.
Yeah, do you know what I mean?
Yeah, um, but funny youmentioned that because one thing
we've we're doing now is, so,for all of our SEO clients, we
actually there's a, an aspect ofthe strategy that is, uh, it's
what they call GEO.
Yeah, um, so it's generativeengine optimization.
Yeah, yeah, did you know?

(07:45):
I'm going to say this becauseit's going to be here first, but
soon we're going to run ads onChatGPT.
Oh, no shit, like sooner thanpeople think this year.

George (07:54):
So you'll see there and then it'll be like a banner on
the side.
I don't know how, what the-.

Robby (08:00):
I give you that answer check out the latest from our
sponsors.
Yeah, or it might be like youknow what I mean, like if you're
paid ads and they say who's abuilder in the area?
Oh they'll give you yours.
Yeah, here's.
You know, pascon's one of thebuilders that you know.
We operate in this area,providing us their sponsors, or
something like that.
Yeah, it's going to be massive.

George (08:17):
Yeah, that's a really cool idea.
Get on fast.
I like that a lot.
How's Trump the other dayDropping an F-bomb?
Do you think people?

Robby (08:30):
made a big deal about it.
It's the first time thepresident's ever sworn.
Oh, really, yeah, since 1700 orsomething.

George (08:36):
Yeah, good on him, richie did it just to be the
next, just to be the first sincethe last, I think he what's
your take on the?
I reckon behind closed doorshe'd be dropping f-bombs
everywhere.
He'd be dropping f-bombs andreal bombs.
There you go, set it here.
Um, no, I reckon.
I reckon he'd be, yeah, likehe'd just be like one of the

(08:56):
blokes talking shit.
I'm going always stop fuckingaround, get this done.
I don't want to hear this signthis policy, get it done.
You know what I mean, but Ireckon there was probably a
level of frustration in what hewas saying.
Like I don't want to hear thissign this policy, get it done.
You know what I mean, but Ireckon there was probably a
level of frustration in what hewas saying.
Like I don't think he droppedit on purpose in the sense of to
be political.
I think he was just talkingbecause they've been fighting
for so long that neither of themknow what the fuck they're
doing.

Robby (09:15):
They walked off.
What's your take on the wholesituation?

George (09:18):
I don't know enough about it.
Yeah, okay, I it.
Yeah, okay, I.
I can't it's.
Is that embarrassing?
I don't know, I just don't.
It's not.
It's kind of I get it'simportant, it's probably the
biggest thing happening in theworld at the moment, but I just
don't know about it.
And either side I'm sure bothsides have much to blame, and
you know what the fuck thing isabout war.
In this instance, it's egos,it's two fucking blokes on

(09:40):
either side are dictating thelives of millions of people.
Yeah, that's what it is.
It's fucking two men behind adesk in a fucking comfy room,
nice and warm in their mansions,going oh fuck this guy, I don't
like his beard, I don't likethis.
We were here first, they werethere.
Next they came here, they didthat.
We're going to bomb you, we'regoing to bomb you, and the

(10:00):
people that lose out are thecivilians, just the average
human, every human there.
That's who loses out, andthat's what's sad about it.
And then it createsgenerational hate between those
people.
It's like okay, you know, whenI hear someone and this happens,
mind you, still Greeks andTurks, all right.

Robby (10:20):
Enemies.

George (10:21):
Yeah, they don't like each other.
And I look at them, I go areyou a fucking idiot?
Yeah, but honestly, are you adumb cunt?
Are you the dumbest persongoing around like is it?
This is something that?
Yes, it happened.
It happened hundreds of yearsago and it was a real thing and
it was bad.
But are you seriously carryingthat hate for that person

(10:42):
because of those things thathappened back then?
so okay unless it was likegenuinely your grandparents, and
then they pass their wounds onand that happens though it is,
it's that there is an element ofthat, and I'm sure that's
what's going to happen now withthis war in israel and and
what's going on there, that'sgoing to happen with those
people happens.
Yeah, that's been going on forand Trump said it's been going

(11:04):
on for hundreds of years- yeah.
And I think that's going to 70.
Oh, whatever it's been.
Yeah, yeah, yeah, but that's along time, man, that's a long
time.
Those people, I guarantee you,like, I've got Instagram on my
Instagram feed every now andthen you'll scroll past and or
the other.
Yeah, yeah, you know what Imean, and they're very
passionate.
No, they did this first.

(11:24):
Look at this, look at whatthey're doing.
They're starving children ofwater.
They're doing this and it'slike, again, I just flick
through it because I don't wantto consume my mental space with
any of that stuff, but yeah,it's man, just make love, not
war.

Robby (11:40):
It's interesting.
It's interesting, it'sinteresting.
I don't know why I tend to likeit.
When I say I tend to like itnot like From an interest point
of view, I tend to have somelevel of interest in it.
Only when the US gets involved.
Like-.

George (12:01):
When they put those bombers through the other day.
They had those stealth bombersgo through and-.

Robby (12:04):
Yeah, which I thought was a big mistake personally, but
like why you?

George (12:08):
They just don't, didn't want them to have.
What is it?

Robby (12:11):
I kind of lost a lot of respect for Trump.
To be honest, really, yeah, he,he went and dropped the bomb.
It's like imagine you andsomeone are having a fight and
then I go and I punch thatperson in the face and then I
say, now make peace yeah, I sawthat.

George (12:25):
I thought that it's like , as well that was stopped.
It's like, was it nuclear?
They were trying to stop himfrom having nuclear weapons or
something like that.

Robby (12:32):
That's some, that's what they tell you.
Yeah, yeah, yeah, that's right,that's, that's the media.
Yeah, yeah, yeah, is that trueor not?
I don't know, um, that's right,but we don't know what's true,
what's not, not, no, no, butyeah, I also think he's not in
control.
Who?

George (12:46):
Trump.
He's not in control.
No, in what regard?

Robby (12:50):
Do you think that was his own decision Of his doing?
Yeah, I don't know.
Do you think he sat there?
Let's bomb him.
He was coming in sayinganti-war ceasefires, let's make
peace're going to stopeverything in Gaza?
Blah, blah, blah.
Interesting.
And if someone made you do thatwith the plan that this is what
they do, and then they didn'tdo their bit, that's when you'd

(13:11):
be pissed off and swear ontelevision.
Yeah, true, yeah, there you go.
Yeah, I don't know why, but Ifind it.

George (13:18):
Maybe I'm getting older maybe I used to be terrified of
war when I was a kid Under 10.
I just used to think, oh, I'mgoing to go to war, like we're
going to go to war and I have tofight, that my dad's going to
have to go.
I don't know why, like safestcountry in the world.
Yeah, it must have.
I think it would have beensomething somewhere I saw.

Robby (13:37):
Yeah, it must have been fed through from somewhere.

George (13:38):
It could have been the news news you know what I mean.
They all show the doom andgloom.
So I probably saw it there andthen I was scared of it.
But I'd like to think if I wasin a room with people say, I was
a world leader, which you know,it's going to happen soon.
I'll start with Premier first.
Premier first.
Yeah, Vote, one Vote one GP.

Robby (14:00):
We're going to get hate on this video.

George (14:06):
Huh, we're going to get hate on this video now.
I'd be upset if we didn't.
If I was in a room, I reckon Icould Come on.
Guys, shake hands, let's go.

Robby (14:12):
You reckon.

George (14:13):
I reckon I'd be pretty good at.
It Happened to me the other day.
I was in a meeting with someheavy hitters and Some heavy
hitters yeah, okay, I don't wantto give anything away, but
there was two parties.
I was the third.
There was two parties therethat were butting heads in the
sense that egos were getting inthe way.

(14:36):
I want you to do this.
No, you need to do this becausethat's what the documents say.
So it's just constructionrelated.
Yeah, construction related.
I'm not going to give anythingaway because it's sensitive, but
there was two people there andthey're punching on and I'm like
guys, can I just interject?
Can I just step in just for asecond?
Can we put on our logical headsfor one minute?

(14:57):
You're saying to do this, butyou're going to pull it down
anyway.
How about, instead of us goingto the effort of having to do
all the work and do this and dothis, you're going to have to
pay for that.
Yes, yes, I am Great.
You're going to rip it down,aren't you?
Yes, great, how about you givethat person a thousand dollars

(15:18):
and you call it a day and justmove on to the next thing and
then, like, they both took astep back.
They're like, yeah, okay,that's a good idea.
I go, let's just be logicalabout this just for a second,
just be logical.
And I was stepping over theline a little bit.
I didn't need to talk, I justsaid, guys, let's just be

(15:39):
logical.
There's no benefit to eitherparty of you guys doing this
right now.
It's going to take longer forus to do the work and then it's
going to you're going to have topull it down anyway.
So I like to think in a lot ofthose situations, I can often
remove myself.
I take that step back.
I kind of feel that instressful situations, I kind of

(15:59):
I don't.
I try not to get emotional.
These days, there aredefinitely times where I do,
where I'll get in and I let myemotions get the better of me,
and when that happens, I thinkit ends up being a negative
consequence as a result.
Because it happened to me theother day where I just lost it
at someone.
I just said, go, fuck yourself,I'm not listening to this, I'm
done, see you later.
And then I was like, fuck, Ineed him to do some work for me.

(16:22):
But in every other situationwhen I'm in that position, I
feel that I actually rise to theoccasion, and I think that's a
really good skill set, because Idon't care about it definitely
becomes an ego thing and a pridething.
I believe you want to be right,you want to be the alpha, you

(16:42):
want to be this.
I would rather get the resultand everyone wins, and I think
that's a really good skill inlife and in business if you can
do that.

Robby (16:53):
Do you.
Isn't it the same thing, though, with what You're trying to aim
for, the, so you put your pride, isn't it the pride?
So do you get pride fromgetting the result, though?

George (17:03):
Yeah, there's a level of it, sure For sure.
There's probably ego in thattoo.
Hey, I solved this problembecause I'm so good at conflict
resolution.

Robby (17:11):
Yeah, cause I know there's some people that, uh, I
just realized that doors open.
There's some people that I knowthat uh would get on board with
an idea and if it's theirs,yeah, yeah, yeah.
But it's like if someone elsecontributes that idea, they'll
be like, oh.
And then it's like, oh, youneed to feel like you

(17:33):
contributed to buy in.
Yeah, do you know what I mean?
And then it's like and then towork with those people, you
generally plant the seed, andthen let them say, fuck, it's a
great idea.
Yeah, that's the next level.

George (17:43):
Think of that yourself.
Wow, that's the next level.
Just plant the seed and letthem come up with the idea.
Wow, you guys are amazing.

Robby (17:50):
You guys have done great work here.
But, yeah, I thinkcommunication might be the most,
arguably the most powerful,maybe the second most powerful
skill.
I think the first is yourability to think.

(18:10):
That's the first, because ifyou're stuck on an island
talking to the trees not goingto help you, no matter how
bespaced of you are not going tohelp Wilson.
You know what I mean?
Yeah, but like goodentertainment.
I'm sure he didn't have a goodtime, but hey, I've seen that
movie.

George (18:31):
I'm actually surprised you got the reference.
I'm really surprised you gotthe reference there.

Robby (18:35):
See A 20-year-old movie.
You've seen that one.
But yeah, I think there's realpower behind the ability to
communicate Without a doubt.

George (18:49):
I think you are bang on in professional and personal
life.

Robby (18:53):
Oh, everything yeah.

George (18:54):
I was having a conversation with my wife
yesterday and she was gettingquite emotional.
Who would have thought no way?

Robby (19:00):
Who would have thought Nicole, yeah, women in general,
women in general who would havethought it's just not something.
You see, it's just notsomething.

George (19:07):
It Women in general, women in general, who would have
thought it's just not something.
You see, it's just notsomething.
It's so bizarre.
Anyway, I could see thedirection that the conversation
was going Like it could havebrewed Like if I bit back.
It was on for young and old,but I kept calm, cool, collected
the whole time, made jokesabout what she was upset about.
All right, it was dangerous, butit was like it was a level of

(19:31):
listening.
Yeah, yes, I agree, hang on,you're putting words in my mouth
.
I'm like, fuck off, but in afunny way.
And then she's like and thenanyway, it controlled the
situation and again, a level ofego.
But the communication aspect ofthat I could have very easily
gone no, look at what I'm busy,I'm not putting up with this

(19:51):
shit, just sort your shit out.
Okay, I'm done Whatever andhung up.
And then you're in a bad moodfor the rest of the day.
She's in a bad mood for therest of the day.
You get home, dinner's notcooked or it's half, or it's
cold, out of principle.
But yeah, communication is sokey, so key, even with your kids
as well.
How do you communicate withyour kids?

(20:13):
Because a lot of the time.
I see this too.
I see this quite often being aparent and having young kids.
I see other parents that areshort with their children in the
sense of the way they speak tothem and it's like hurry up,
stop sitting, move it, get going, put your shoes on, do this.
Hey, relax, dude, how lucky areyou.
You got fucking a healthy kid.
Talk to them.
They're doing everything theyare designed to do, not

(20:35):
listening and be a child and becurious and run around and have
all this fun and do what theywant to do.
That's part of what they are.
So being able to communicate tochildren in a way that's
impactful and meaningful, that'sthe challenge.

Robby (20:48):
Do you know what bothers me?
When you see people who are theleast friendly to their own,
it's like when they're out andclients and friends and they're
hey, how are you?
Blah, blah, blah, and like youtalk to the kids and the kids
are like my mom's never likethis, yeah, and then you're like

(21:10):
, what do you mean?
And then like, and then you seeher at home, yeah, and then
it's like a whole differentthing oh, it's like
inconvenience, like oh yeahlisten to me go to bed.

George (21:19):
I never do this.
I can't wait to have 10 minutesto myself.
I'm like fuck man, your shit'sbroken when you're thinking like
that.

Robby (21:24):
Yeah, and it's like it's so bizarre so bizarre.

George (21:29):
It's not easy being a parent.
It's a challenging thing.
And hey, have I been like that?
Yes, have I yelled at my kids?

Robby (21:36):
Yes, what?
Okay, so tell me what in lifeis like.
This is fucking too easy.
Like what's that thing that'sworth it?
That's so easy.
What Cake have you tried tomake a cake?

George (21:47):
No, eating a cake.
Yeah, but you know what I mean.
Yes, I know what you're saying.
Anything worth doing is alwaysgoing to take effort yeah,
always.
Now you said six pack bySeptember and it's like you've
been training every single day,dropped a few kegs Me, of course
, on.
Yeah, that's it.
It's easy.
You have to put in the reps anddo the work uh, is that a

(22:08):
condition?

Robby (22:09):
what like the thing of like it's not easy, like we have
to, like it's like we're alwaysjustifying it, do you know?
I mean like it's not easy doing, it's not easy building a
business, it's like.
Why do we have to say that?

George (22:20):
yeah, it's probably a if it's like a security blanket if
you fail.
Oh well, it wasn't easy.
Make you feel better, yeah.

Robby (22:29):
Like a coddle Could be Speaking of coddling.
Did you say that, gary Vee?
What's coddling, coddling?
Yeah, it's kind of like it'sokay, george, oh okay, you know
no no-transcript won't talkabout it, but it's a great video

(22:59):
, um, but yeah, that's.
I think we're gonna givecontext now to people.
Nah, they can follow us oninstagram.
Yes, maybe we Maybe we'll shareit.
Maybe we won't, maybe we will,maybe we won't.
He talks about a video wherebecause he mentions coddling in
the video, that's why I thoughtof it and it's a video where
someone gets three years noticethat the company is changing

(23:20):
cities and if they want to staywith the company, with a company
, they have to work remotely.
But if they work remotelythere's no opportunity to grow
in the business.
But they can keep their job.
Yeah, and the person wascomplaining.
And then Gary Vee's like whatthe fuck?
And he's sitting flipping out.
He's like you're entitled,you're this, you're that, you're
three years.
I completely agree.

George (23:39):
Yeah, completely agree.

Robby (23:48):
And he's like dude and a half minute thing of him just
going off yeah, it's like so,true though fuck so good, so
good.

George (23:57):
Um, yeah, but that just goes to show like how much
people are in their lane fromthe perspective of fuck, like
three years I have to find a job.
In three years I have to leavemy security blanket and go
outside of the zone.
I know, but you know what I mean.
I have to find a job in threeyears.
I have to leave my securityblanket and go outside of the
zone.
I know, but do you know what Imean?
Things have to change.
No, no, I like it here.
Funny, I had that even withsome employees when we moved
office.
Some of them were like, oh, Ilike the old office better, this

(24:19):
one is 10 times better.
They were just used to theirspace, their corner, their
commute to work, and now it's alittle bit different.
And that change affects people.
We had role changes within thebusiness and when they first got
into that role, like, oh youknow what, if I don't like it,
and now they're doing it andthey're really good at that role
, they go.
I knew you would be becauseI've I know I can see your

(24:39):
skillset, I can see how you are.
And now they're doing they'rekilling it in that role.
And yeah, people often resistchange.

Robby (24:47):
Speaking of change and employees and communication.
How do you this is actually agood thing to talk about how do
you manage communication in yourbusiness across everyone?
Do you know what I mean, Like?
What tools do I use?
Or?

George (25:01):
just how do we Everything, everything?

Robby (25:02):
So one how do you like, do you hold regular meetings?
Do you do one-on-one catch-ups,Do you?
How do you controlcommunication between people?

George (25:15):
Yeah, how do you do?

Robby (25:16):
it.
Yeah, yeah, yeah.
Do you know what I mean?
Like, how do you make sure thatthis person because I'll give
you an example before youexplain Our marketing
coordinator has gone and given ajob to our graphics designer?
The graphics designer has goneand put all their heart into
this job and brought the jobyeah, it's done, cool here.

(25:38):
And then they brought it to meand I was like it's rubbish.
The fuck is this?
No, it's not rubbish, it's notwhat we wanted.
Yeah.
And then I'm like, hey, like Ifeel bad, like she tried, like
she put in a lot of effort intoit you can tell by the work and
I'm like this is probably goodfor someone else, but this is
not what we requested, yeah,it's not.
And I'm like I looked at it andI'm thinking to myself who do

(26:03):
you blame here?
Do you blame the person for notunderstanding the job?
Do you blame the person for thedirections given, or do you
blame yourself and say I shouldhave overseen this better?
Yeah, yeah, I mean, it's likehow do I control that
communication between them?
Because, in my opinion, it'severyone's fault.
There's a level ofresponsibility.
Yeah, there's a level ofresponsibility across.
Everyone should have asked,should have given better

(26:24):
direction, should have let it.
Yes, you know, you know what Imean.
And then it's like how do youthis is a problem I actually got
to deal with today how do you,especially like in construction
there would, I assume, trades,this guy, that guy, contractors,
team, admin, architect,engineer?

George (26:49):
Yeah, heaps.
So good question.
I think and in that environmentyou're very true Like there's
so many stakeholders you have tocommunicate with, so there's
got to be a level of you need tobe a good communicator in order
to be able to get the result.
So I think first of all you'vegot to what Good communicator so
as in to get your messageacross of what needs to be done

(27:10):
or the request that needs tohappen.

Robby (27:11):
What is a good communicator?

George (27:13):
Someone that, I suppose, gets that result and is able to
do it in a way that's efficientand is able to do it in a way
that's not combative and iscollaborative.
So for us, I think the veryfirst thing is you do need to
have a framework.
For us, I think the very firstthing is you do need to have a
framework.
You do need to have a system,because everyone is going to be
different.
As we said earlier, the wayyour parents spoke to you as a
kid growing up are probably waysthat you're going to speak to

(27:35):
other people.
Often on a construction siteit's dealing with adult children
, trying to get them tocoordinate and do work together
and all this sort of stuff.
I think the very first thing isto have a framework or a system
in place of how you communicate.
So, for example, we used tohave this when I first started
and I've learned this along theyears.

(27:55):
So when I first started mybusiness, my old man would be
running the construction sites,I would be running the office.
I would have trades call me andsay, oh, what time do you want
me to be on site or what day,and what do you want to do here
and what do you want to do there?
And I'm like, oh, yeah, I guess.
Do you want me to come Monday?
Yeah, go Monday, I guess.
And then Monday would come andSteve was like, no, I'm pouring

(28:16):
concrete, what are you doinghere?
And it's like thatmiscommunication.
And then we found that some ofthe trades were actually playing
me and Steve off each other andthey're going oh, george said
for me to be here Monday.
And Steve told me that I couldinvoice this because it's extra
work.
And then we got to that pointwhere we realized that was
happening and we said, cool, wegot to have a system Say all
site-related queries go throughthis person, all administration

(28:39):
through this person.
So we established that from dayone with all the trades I go,
don't call.
And then also being disciplinedenough not to answer those
questions, so when a trade callsme up and says, hey, what day
do you want delivery, I'd sayhave you spoken to Simon?
Have you spoken to Steve?
Like, yeah, even if I mightknow the answer, even if I know
the answer, I don't tell himbecause I want to go.
Cool, next time you won't callme, you will call this person.

(29:01):
So I'll say, yeah, speak toSteve.
Have you spoken to Steve?
No, I haven't.
They go.
What are you calling me for?
Steve runs the site, simon runsthe sites.
Whoever it is, go to them andthen vice versa.
So communicating that process ofhow communication comes in and
out, is really important.
And we still we do that fromday one, like with any trade.

(29:22):
We get in who to speak to, yeah, yeah.
So we say, yeah, no, you got anaccount email.
Cool, speak to D.
You've got a administrationquestion, you speak to Angelo,
and so on and so forth, and thenit trickles down from there.
So we establish that Within theteam there's that level as well
.
So I try and now tell the guys,because I told you the other
day, I get like a hundred emails.
So I've told the team oi, don'tCC me in emails, I don't need
to know that.
You've emailed the carpenter.

(29:43):
Did you do that because of ourconversation?
Oh, it followed.
Yeah, yeah, it did Because Iwas getting.
Look, I had that before, I didhave it before.
But then it just creeps inagain and if I'm really stepping
into this CEO role, I don'tneed to be CC'd in the email of
the drawings yeah, of thedrawings going to a contractor
for pricing.
I just don't need to know that.
Look what's the.

(30:03):
What's the other Other than megoing click file.
That's all I do.
I don't read it and it's just awaste.

Robby (30:09):
Then I just get 300 emails, yeah and then you're
spending 20 minutes every dayfiling that's right, that's
right.

George (30:15):
Necessarily, that's right.
I even set up some after ourconversation.
I set up some automations,which I never knew how to do.
Rules yeah yeah, I get a fewemails that are always the same
like my backup emails for theserver.
It just automatically goes intoa folder.
Now that's two every single day.
Two emails every day that go inmy inbox Now just in a folder.
I don't even see them.
I just check them to see thatthe backups worked every now and

(30:39):
then.
So then within the team we usetools like WhatsApp, but we've
got different groups fordifferent things.
So, say, we'll have anoperations one, we'll have a
head office one, I might have aproject specific one with me and
two other people, or whateverit might be.
The team have their owncommunication.
So we have WhatsApp groups.
We've just now incorporatedmondaycom, so we're using that

(31:01):
to help communicate and seewhat's going on.
So I can now go into Monday andsee all the tasks that need to
be done.
I can allocate tasks to people,they can allocate tasks to me,
and we can just have a snapshot.
And then I can even just gookay, cool, where's that package
at?
Cool, I'll speak to that personand I go, hey, what have you
done with this?
And they can update that.
So maybe they update it and Idon't even need to call them or

(31:23):
see them because, yep, I can seethat's action, great.
So that's a level.
Definitely, using tools is goingto help you.
Without a doubt, you've got touse some form of a system to be
able to communicate.
So, as I said, we use Monday.
We've got the WhatsApp groups.
Emails again is another form ofcommunication.
I try these days a lot not tobe bogged down with emails.

(31:44):
I'm really trying to clear thatup in my life.

Robby (31:47):
How do you make sure they speak in the right way, though?
So what I found-.
Sending an email and thensending a proper email is two
different things.

George (31:55):
Good question, Because I found this happen in the group
chats actually, and it was twothings that I realized In our
group chat.
It was the boys, Okay.
So there's memes going along.
There's things in the groupchat that shouldn't be in a
professional group chat.
Say what you want with yourfriends, but because we do have
a close relationship witheveryone, like I will swear at

(32:17):
someone, I will do this, I'll dothat, and I realized that just
this year that it got too chummyin that regard.
So what I ended up doing is Ideleted the old group chat.
I said everyone delete allgroup chats, we're starting
fresh.
And I created group rules and Iused chat for that to help me.
I said this is what I want.
Can you frame it and write itin a way that's you know,

(32:38):
whatever?
So now in your description it'sgot a whole bunch of things.
So no, just off the top of myhead there's a whole range of
things, but obviously you can'tbe abusive, you can't be saying
these words.

Robby (32:53):
You can't it's not no memes.

George (32:55):
No, like you can put little things, like you know
playful things, that's fineWithin yeah.
Within a work environment.

Robby (33:02):
I don't want anything.
It's going to be safe for work.

George (33:03):
There's nothing racist, there's nothing derogatory,
there is nothing in that groupchat that's going to be
detrimental to me because let'ssay you have an employee that
okay, look, simon, I gotta fireyou.
And he's like fuck, this guycan't believe he's fired me and
he goes snapshot everything here, fair work.
He called me an arsehole here.
He called me a wog here.
He said my hair looks bad.
He goes, I'm fat, yeah and itwas.

Robby (33:24):
It was all in different contexts at the time.

George (33:27):
Yeah, that's right, that's right yeah because you're
mates and all this sort ofstuff, and I saw that A as a
risk, but B, it's just notappropriate for work.
In my own private chat I'll dowhat I want and say what I want
with him.
Okay, that's completelydifferent.
And again, because there's arelationship there, not just
work.
He's, he's my cousin as well,but there is that aspect of it

(33:50):
too.
And look, even another thing Iput in the chat because people
still do slip up, they might saythat an F-bomb, they might say
C-bomb, they might say somethingin that group chat.
Oh, the other thing Iintroduced a female into the
group, so even more reason forthem not to in one of the group
chats.
And then I also put one of theclauses in that chat was
something along the lines ofanything said by any individual

(34:11):
is a reflection of them and notthe position of the company.
Do you know what I mean?
So it's a sort of like a littledisclaimer saying if you do
slip up, that's on you, that'snot.
Oh, pascon allowed us to swearand say these things and all
that sort of jazz.
So there is that element of ittoo, just having some rules.
But that's again a system.
How do you communicate what doyou have in place, because it's

(34:32):
not a problem until it becomes aproblem, and I think a lot of
the time we learn from ourmistakes.
So it might take me gettingsued and going to fair work
because I didn't have thatsystem in place or I've thought,
hey, this could be something weneed to address now, so it's
not an issue in the future.

Robby (34:49):
So you've set communication rules.

George (34:51):
Yeah, a few communication rules.
I think there's definitely alevel of training that you could
do to help people communicatebetter, and Simon has seen that
specifically.
He's a bit more of a hotheadwhen it comes to dealing with
people on site.
He's just short sometimes inthe sense of Together Simon,
that's it.
Come on, simon, no, but he'svery direct, right, wears his
heart on his sleeve and he'slike I don't give a fuck, like

(35:11):
he's not being personal, it'sjust a level of frustration.
He's like I don't give a fuck,just get it done.
Like why are you talking?

Robby (35:23):
to work.

George (35:24):
It's also funny how fired up.
He is, yeah, he's justpassionate.
Like he loves, he takes itpersonally, which is a great
like is a really good quality, Ibelieve, because he cares a lot
about the product that he'sdelivering from, because he,
because it's a, he feels it's anextension of him professionally
and personally.
Like he'll drive past that siteI built that, it's not the
trades built that, I built that.

(35:45):
That's how he will see that.
So I love that about him andhow he goes about it.
But it's not always the best wayto communicate to these trades
or to people because you'regoing to get them offside.
They'll be like, no, I'm notinterested.
Fuck, you watch how manycoffees I have and how many
cigarettes I'm having.
Is that what you do here?
Even though it was just asimple observation, like Simon's

(36:06):
been there since 6.30, openingup side, walking up the things,
and he sees someone coming inthere and it's like you're not
doing that, I said, well, that'sprobably not the best way to
communicate to that person.
So if you have a team that doesrequire a lot of communication
skills, then you've got to trainthem in that too.
It's like cold calling.
Have you ever done cold calling?
Like hitting the phones Me,phones me.

(36:28):
Yeah, yeah, I have you know.
But I mean like as a job, likewhat's you know, those in those
rooms, huh, oh well, there yougo.
So there's got to be a level oftraining there, like you can
give anyone a phone, that's whatI meant I meant that one some
calls yeah, that's what I mean.
I mean that one like callcenters, because that's hard
cold calling is full-on, like ifyou're on the phone.
You're making 100 phone calls aday like how are you
communicating?
What are you?
Because if you go, it happensto me all the time I get someone
calling me.

(36:48):
Oh, hi, sir.
I'm like, is this George?
I said yes, who's this?
And it's like, oh, would youlike to be?
Because we actually have a freeenergy done.
I can just hang up now, Becausesomeone hung up on me years ago
and it pissed me off.
So now I just hang up and I'llblock them.
I know it probably doesn't doanything, but I'll block the
number.
But as soon as that, if theyapproach that differently and

(37:09):
say, listen before you go, thisis a cold call, maybe just
approach it a little bitdifferently and you're like, oh,
okay, what's it about?
I'm not going to hold up toomuch of your time, so you tell
me whether we're going tocontinue further on this
conversation or not.
It's about your electricity andwe can replace all the lights
in your thing for free.
Is that something you'reinterested in, yes or no?
Because if it's not, I'm gone,Because then it's a no.

(37:29):
Hang up next call.

Robby (37:31):
Yeah, also so there's two sides to that.
I'll take this from someonewho's done the job.

George (37:35):
Yeah, yeah, yeah, I need to.

Robby (37:37):
Not everyone would like that.
Someone would be like didn'teven ask me how I-all yeah.
Do you know what I mean?
Different people want to.

George (37:50):
I suppose it depends what the business needs, what's
going to be the highestprobability of you making a sale
or doing whatever you've got todo?
From that perspective, you'vegot to probably pick one path,
because how do you know?
You don't know the type.
You don't have a profile on theperson that you're calling.
Yeah, it's just a number and aname.

Robby (38:06):
I used to work with this chick and we couldn't, we could
not communicate Like I'm veryinteresting, hey, one, two,
three, bang, say cool, cool,Take it easy.

George (38:19):
And she's very la, la, la, la yeah.

Robby (38:23):
And I was like she would tell me something and I'd be
like you know, you just said 137words.
I could have said four like doyou get that?
Like you just wasted so muchfucking time and, dude, we would
never, ever, couldn't get alongshe was a nice person.
Yeah, could not get along atall.
We would just, I would say this, who would say that?
And I'd be like we're talkingdifferent languages.

George (38:40):
How funny.
Someone the other day said tome it's like hey, robbie's
really direct yeah yeah, yeah.
I'll tell you later.

Robby (38:48):
I'm so direct.

George (38:51):
I said, yeah, I go, that's how he is, that's a good
thing.
I was overhearing aconversation and I was like,
like, is he angry at him?
Like he goes, no, no, but youknow what you're going to get,
right, you know what you'regetting.
It's not.
Oh, I wonder what Robbie thinks.
Robbie will tell you what hethinks.
Hey, was that the best thingfor you to have done just then,
because it's also helpful forthe person you're giving the

(39:12):
feedback to like.
Being direct, like, don't beataround the bush, what?
Hey, that hat and jacketdoesn't match.
Just so you know this one, yeah, yeah, but it's like.
But saying that it's like, hey,but it doesn't work with our
company branding.
You should probably maybetomorrow come in and don't wear

(39:32):
that.
It's not saying, hey, you'reugly, yeah, you're ugly and I
can't believe you made a stupiddecision to wear those two color
choices today.
It's no, no, hey, that doesn'tgo with our company branding.
Make sure tomorrow you're notwearing it.
Thanks.

Robby (39:46):
I believe in, it is a skill If I can say the same
thing to you in six words.
There is zero benefit to saying400 words.

George (39:56):
Yeah, it just comes down to your disc profile and where
you land in that thing, because,okay, let's just say, what's
this girl's name?
Sorry, not this girl's name,this chick that you were talking
about, that you communicated.
You could have gotten more outof her.
Was she working for you, withyou?
Was there any connection otherthan you sitting next to her?

Robby (40:21):
Yeah, we were doing like we'd be on the same project.

George (40:23):
Yeah, Okay, great.
So you knowing what she's likeas a person and where she fits
in her profile, a person that'sreally talkative, you could
control that situation andcommunicate and say hey, Jessica
, how was your weekend?

Robby (40:37):
Yeah, oh, wow.

George (40:37):
My weekend.
First I got up, I got apedicure, I got a manicure, I oh
wow, I'm weakened.

Robby (40:39):
First I got up, I got a pedicure.

George (40:41):
I got a manicure.
I drove here, I went and tanned.
I did this.
You're just oh wow, that'sgreat, that's awesome, I would
do that yeah.

Robby (40:49):
So there is a level of that.
It was the.
Whenever we'd get to the pointof a particular thing and I'd be
like, imagine, okay, imaginethis is where the issues would
arise.
It'd be like, okay, cool,there's something on site.
And I'd be like, hey, george,this, this wall here, see how
it's black.
Yeah, needs to be white.

(41:09):
And I'll be like well, see thiswall, it's black here.
When they painted it, I thinkthey were looking at different
things and blah, blah, blah.
And then they go around thiswhole thing and then they're
like I'm like so what do youwant?
Like I'm busy, what do you want?
No, we need to make it white.
I'm like you couldn't justfucking say that, yeah, like
come, I don't care about thestory behind it, I don't care
about you know what I mean?
And it's like but some peopleneed that.

George (41:29):
Yes, but then the training there would be, and
this is probably where doingsomething like a disc profile
with all of your employees wouldbe a powerful thing.
Going to do it?
It's just we've been stupid sixmonths, but the next six months
is looking a lot better, whereI can plan that.
Get someone in and train them.
You're actually going to do it.
Yeah, I really want to.
I think it's going to bebeneficial for my team,

(41:49):
particularly because I can seethe different personality types.
What if we just paid for it?

Robby (41:53):
No, no, no, what do you mean?
Look, so do you think there isbenefit in getting someone in?

George (41:58):
Oh it's whoever it's, whether someone comes in or
someone, I'm not, I don't wantto run it.
Do you know what I mean?
So I think some cause I'm.
I understand it.
I'm not trained in it.
Does that make sense?
Yeah, but yeah, I could.
Probably.
It might not be an individual,a particular person, it could be
another company that just comesin and goes cool, we're going
to do these disc profiles.

(42:18):
It's just a level of helpingyour employees understand that,
because someone might not knowthat about you.
So say this chick.
She's like okay, I like to askme about my weekend.
I want to tell you the storyabout why this wall should be
black instead of white.
It also works the other way.
She should know how tocommunicate with you.
At the same token, it's notalways about her and about how

(42:40):
she wants to tell the wholestory, so everyone can hear her
voice Sometimes.
Okay, well, if you want to getthe best out of Robbie, just
give it to him in three to sixwords.
Hey, robbie, can you paint thatwall white?
Absolutely.
That's it Absolutely.

Robby (42:55):
Thank you, and then, like you got you, hey, I tried that.
Hey, how are you?
You don't know why Paint thewall white and I'm like I don't
care.
Hey, how are you?
You don't know why Paint thewall white and I'm like I don't
care, I don't care, I don't care.

George (43:02):
That's right.

Robby (43:03):
But she needs to understand that it needs to be
done.

George (43:05):
It needs to be done, that's right, that's right.
And then you make a call hey,paint the wall right.
It's like okay, good Thursday,excellent.
It's bang, bang, bang, bangbang.
Like, get it done.
I, I sort of flip between thetwo personalities yeah, but I do
as well.

Robby (43:24):
There's a time to say, hey, man, like how you doing
what's going on blah blah blahyeah, and there's a time for
dude.
400 things happening right now.
Hey, what do you need?
Cool blah blah, go, yeah, doyou know?

George (43:34):
what I mean.
Yeah, and I think that comeswith a level of training and
skill.
You've got that.
Do you know what I mean?
You've got that and I've seenthat with you.
You've asked me hey, iseverything all right?
I said, yeah, dude, I'm justheaps unstressed.
I've got a lot on.
I just can't Everything'shappening at once.
You have the what's the wordForesight, not foresight,

(43:57):
awareness?
You have the awareness to gookay, something's off on how
george is acting.
The last week he's not the typenormally comes in hey, fucker,
what's happening?
And this.
And last week I've just beenwalking past your office, not
talking to you, and I don't hateyou, it's like you don't take
it personally.
Huh, thanks for clearing.
That's all right.
That's all right.
I thought I needed to because Isaw you sad it was.
So my life.

(44:18):
Sorry, I was lying and just forcontext, that hasn't happened
this week.
I've been in a pretty good mood, I think.
But yeah, there was periodswhere it's like shit's happening
, shit's blowing up, clients arepunching on and we're in this
and this and trades aren't doingthe work and whatever's
happening.
But you have the foresight todo that.
That's because you're trained.

(44:39):
A lot of people don't have thatskill set A lot of people don't
know, and I think that's as abusiness owner, as a leader.
It could even be in your ownfamily.
How do you help them to be ableto communicate in a way that's
going to be impactful andmeaningful?

Robby (44:56):
So what should people do?

George (44:59):
If you want to be better , you have to upskill, like okay
, from a couple of things as anemployee, either.
Upskill yourself like get youriPad, get YouTube, like there
are so many things there.
In this day and age, I thinkthere is no excuse for you not
to be the best version ofyourself for free.
There is so much free contentout there.

(45:21):
You can literally learn almostany skill on YouTube.
You can learn almost any skillby Googling it and doing
research.
Not necessarily have it, andthen, if you want more and to go
deeper in something thatinterests you, pay for it.

Robby (45:35):
Yes, yeah, or you might know someone that's creating an
online community where you canlearn everything.

George (45:42):
Learn everything About how they do About particular
topics.
Yeah, so that could be ofinterest to you.
So it could be marketing, itcould be AI, it could be
branding, a whole range ofthings.
Imagine if there was a placethat you could go and learn all
of that, all of it forabsolutely nothing.
You're talking content thatwould be worth hundreds of
thousands of dollars, which Ihave no doubt, because when you

(46:03):
accumulate the level ofexperience that this imaginary
platform might have and you putit into one space and now you go
, wow, I could learn that and itwould cost me nothing but my
time and effort.

Robby (46:15):
Yeah, and it would be called the CMO playbook, which
stands for chief marketingofficer playbook, and it teaches
you everything and any businessowner could use that.
Any business owner could use it.

George (46:25):
How.

Robby (46:26):
They just got to go to cmoplaybookai and register for
free.
It's coming out, that's amazing.
Next month I might do it rightnow.

George (46:34):
Actually 1st of August, whenever that is CMO,
cmoplaybookai, Cmoplaybookai.

Robby (46:38):
CMOplaybookai.
I'm going to bring it up.
You can get on register.
We're sharing all everything,everything, it is literally
everything.
But you know you just mentionedthe thing about upskilling,
right?
Yeah, you know what I do withmy team.
Now.
I say to every single one ofthem on Thursday morning, they
all have a 15-minute meetingwith me and I say I need you to

(47:04):
dedicate two to four hours aweek of researching what the
latest AI trends, skills,platforms, tools are and come to
me and say this is what'shappening in my space.

George (47:13):
Just on the camera.
I need everyone to see that.
I know you can't zoom in, butit's Robbie's face.

Robby (47:18):
Zoom in.

George (47:18):
I don't know, zoom in.
Figure it out, there you go.

Robby (47:22):
The CMO playbook.

George (47:23):
Cmo playbook and credit to you, because when you said
this to me, right, you said, hey, I'm going to build this.
I'm like do you know what?
The first thing I said I'mgoing to join the list.
Fuck this, this is great.
The first thing I said I saidhow much are you charging?
I got here, take it, take it,here's my money.
What am I paying?

(47:43):
I speak to you every day.
I'll still pay you for it.
Um, and you're like I'm goingto do it completely for free.
And I was like, why?
Like I'm a capitalist, makemoney, fuck him.
You're like, no, completely forfree, everything, I'm going to

(48:07):
give it away.

Robby (48:07):
Everything.
I know it's going to beeverything.
I know.
Yeah, I said why, and so I justneed people to understand how
good this is and how goodeverything is going to be for
them.
And just just a full, just forfull, uh, transparency here.
My goal is this Okay, my goal isyou jump on, you learn some
shit and you'll do one of twothings.
You will either take it andimplement what you learned and
run with it, and that'll beamazing and you'll be happy and
you'll be like, hey, man, youknow, you changed my business,

(48:29):
you changed my life, whatever itis, and I'll be like great.
Or you'll turn around and belike, hey, this guy knows his
stuff.
Come work with us and Itogether and we'll get some
great results.
And that'll be great, you know,and some people will choose to
do this and some people willchoose to do that, and whichever
way you choose to go is up toyou.
There's no.
Once you get in, I give you abit, and then it's like, oh, if

(48:49):
you want the rest, come.
It's like, no, no, everything'sthere.
You want to do it yourself?
You got the chance.
You don't want to do ityourself?
Let's chat, you know, and myhope is, let's say, 10 000
people come in of those 10,000,there might be, you know, 10 or
20 or a hundred who turn aroundand say hey, come work with us.
Yeah, and, and that'll happen.
I believe that'll happen.
But my goal is ultimately tobuild trust with everyone and

(49:13):
turn and say like hey, man, Ibeen doing this for long enough
now I know what the fuck I'mdoing.
And it's like yeah, this is alllaid out for you.
I, yeah, this is all laid outfor you.
I mean, you can see it, you cansee what we do, you can see how
we do it.
We educate people for free,anyway.

George (49:27):
Yeah, we do so much of that you know what I mean.

Robby (49:30):
It's like let me just give you everything.
That's the whole thing behindit.
Love it, but I think people doneed to upskill man.
I think people need to spendtime.
It has to be a level ofresponsibility.

George (49:39):
It has to be Look again.
This is fine for employees.
This isn't a bad thing foremployees just because it's
targeted to business owners whoare going to implement it in the
business Do you reckon peopleare scared about that which,
About the if my employeesupskill.
If not, no, why would I bescared if my employees got
better on their own accord?

Robby (50:01):
Do you think there are people who think, if this guy
learns everything in thebusiness, they might leave?

George (50:06):
Yeah, there's definitely people like that, for sure you
know, but I don't.
I reckon it's silly, it's astupid way to think.

Robby (50:12):
Yeah, cause, imagine they don't learn it and they stay.
Yeah, like seriously, seriously.

George (50:17):
I'd be pumped if one of my employees said hey, I've just
paid out of my own money to godo this course.
I mean you should have told meI would have paid for it.
I would have paid for it.
Yeah, go and I'll pay you to bethere whilst you're learning it
.
I'm happy to do that stuffbecause I see the come to me.

(50:40):
You need to be utilizing theseskills, and every business owner
should be doing this to adegree as well.

Robby (50:46):
Yeah, and I've come through some bizarre tools today
.
I'm like, whoa, this isavailable, yeah exactly.

George (50:51):
Have you thought about this?
Have you thought about this?
There's got to be a level of it, even in a construction
business like mine, guys, findways to do things better, more
efficient.
You should all be using ChatGPT.
All of you should be using it.
There's no reason or a platformlike that.
I don't care what it is, geminior whatever you use.
Use something.
If you get a three-page email,copy paste, put it into ChatGPT

(51:12):
10 dot points.
Please Don't waste your timereading a 43-page email.
You'd do that, yeah, if I getridiculously long emails, which
I had a contract that like theother day.

Robby (51:22):
Don't you get summaries on your Outlook?
Is that a thing?

George (51:25):
Yeah, it's built in.
Yeah, I didn't know that.
Oh really, yeah, there you go.
Another thing I've learnedtoday.
I might introduce that oh, I'vegot, yeah, your Copilot.

Robby (51:36):
That's like an AI thing, though.
You click it and it'llsummarize the email.

George (51:39):
Oh, there you go, yeah, yeah, there you go, there you go
.
I just thought it was like justanother chat, like the
Microsoft version it is.
Yeah, I know, but I just hadn'tused it.

Robby (51:48):
Microsoft is connected with OpenAI.
Oh, is it Partnered?
Yeah, oh is it.
Okay, there you go.
Interesting they are theirthing, so Google's got their own
.
Microsoft hasn't made.

George (51:56):
I have an AI?
Yeah, interesting.
But yeah, don't spend four days.
I had a carpenter he would havespent.
This is where it's so stupid.
He would have spent an hour ofhis time writing that to me.
Do you reckon he chatted it?
No, no, no, no, 100% not.
I could tell the language.
You can tell these days thatwhen someone uses chat, what if

(52:22):
he's good at it?
No, no, no, he wasn't.
I'm telling you.
I know.
Let's be stereotypical for asecond.
Most carpenters are not thatliterate.
Okay, whoa, whoa, yeah, I know,we'll put it out there.
I am a builder, I'm like thatmyself, all right.
But I can tell he would havespent an hour plus writing that
email to me and I did not read asingle fucking word of it.

(52:43):
I put it into chat summarizing10 dot points.
What is he saying?
And I said is this, this, this,this?
I go cool, respond in this way.
I didn't even write theresponse to him, other than
directing which direction I wasgoing to.
I've read it, my responsebefore I sent it, obviously, but
what would have taken me 10minutes to read, plus another 30

(53:05):
minutes to respond to, took mefive.
So my employees should be usingany AI that they can to help
them communicate better, to helpthem do their job better,
because the future of the worldisn't going to be oh, we're
going to be run over by AI,which it will, as in.
What I mean by that is, yourjob is going to be dependent on

(53:26):
how well you can use the AItools at your disposal.
How long you stay here is.
If my business grows by 60%,instead of me going to hire more
people, why don't I put in moreAI things, agents, processes
that they can use to do morework?
That's where it's going to go,which will affect the labor

(53:50):
force, because that means now Idon't need to go and hire 43
people to do that extra 60% morework, or whatever it is.

Robby (53:59):
I'll wrap it up with this .
I got a call two days ago andit was a cold call.
Hey, I saw you into AI stuff.
Blah, blah, blah.
I've got a really cool agent,we'd like to talk to you about
it.
It's like okay, so I call itback.
Hey, man, my name's Cody, blah,blah, blah.
He talks to me.
I was like do you want to bookin a car?
I was like sure, like let's,I'll get on a call.

(54:20):
So I get on a call with them.
Yesterday and they do thiswhole spiel Very impressive.
I was like okay, cool, like AIagents, blah, blah, blah.
And then they're like yeah, so,and then something dawned on me
.
They got AI agents to outreach.
They're blah, he's okay.

(54:42):
And I was like are you going toshow me that you are, you a
real person?
And then he's like of course.
And I was like so you guys areselling agents that cold call
people and you guys are fuckingcold calling people with humans.

George (54:53):
Yeah, and they're like uh, uh, and I was come on guys.

Robby (54:58):
Yeah, you fucking.
You're not even using your ownshit.

George (55:01):
Yeah, I had the funny and I mentioned this to you the
other day.
I had this I called someone theother day and the phone
answered and like hey, this isSusie.
Sorry, jeff can't answer thecall at the moment, um, but you
know how can I help you?
I went hey, susie, I I justneed to know when Jeff's coming
on site to do X, y, z.
And she's like, oh, okay, great, Look, I'll pass on that

(55:23):
message to him and then I'll getback to you.
Is that okay?
I'm like, yeah, look, that'sokay, can you get him to call me
ASAP?
And then I said something elseand I go oh, also.
And then she started to talkand I realized it was an agent
as soon as I started talking.
And then I said something andit's like oh great, do you want
me to put you onto the financedepartment?
And I'm like no, I didn't evenmention that.

(55:44):
So it was.
And this guy's old, like that Icalled he's not the AI person
that should be using it, right,that's going to happen to you.

Robby (55:51):
It's going to get to that .

George (55:52):
So he got that, and I just think he had a bad agent
but he was on the right he.
Just that's what it could havebeen too.

Robby (55:58):
It's like when you hire a person first, they still need
more training before.

George (56:01):
So I hung up in the end because I realized I wasn't
talking to the right person andit just annoyed me.
When I asked the question andsaid, oh, do you want to speak
to the finance department?
I'm like you fucked it, youlost me.
You had me before then, but Iwas still impressed that he had
employed that in.
I was really impressed.

Robby (56:22):
I think it's going to get to the point and when you sent
that message I replied to youwith this but I think it's going
to get to the point whereyou're going to say the person's
going to make an error and thenyou're going to realize that
it's a human AI won't make anerror.

George (56:38):
That's right AI's going to handle the call.

Robby (56:40):
And then hang up on them.

George (56:41):
So good, awesome man, good chat, good chat, good chat,
good chat.
There's a lot of excitingthings, but yeah, get better at
communication, because it'sgoing to be critical to you in
your whole life in all aspectswhen you can communicate better
and get your message across andget the desired result.
What a life.

Robby (56:58):
What a life.
I think there is an element ofcommunication with AI.

George (57:07):
Oh, 100%, that's going to be a skill too.
Yeah, yeah for sure.
It's no longer like you know.
I said this with my nephew theother day.
He was like, oh, I chateverything.
I said like as in, you knowwhat's the weather today?
You know.
He started Googling it.
I said but you're not askingthe right questions, you're just
using it as a responsive thing.
Go deep, hey.
I want you to act as an expertin meteorology and I want you to

(57:29):
forecast for me what the nextmonth is going to look like and
what days I should go for a run.
Go that deep, yeah, it evengoes deeper than that, yeah.
But you know what I mean.
At the moment, a lot of peoplejust use it as a prompt.
They don't use it at its fullcapacity, and that's the same
with everything.
And most of those people willget left behind for the people
that take it to that next leveland then eventually they'll

(57:49):
catch up and be like oh yeah, Ihave an agent that answers all
my phone calls, excellent,excellent.
Well, thanks for the chat.
Always a pleasure, always lovehaving you guys here and
listening.
Be sure to subscribe to thechannel.
We haven't done a call out likethat for a while.

Robby (58:03):
Yeah, do a?

George (58:04):
Nah, don't do anything, just subscribe.
Press the red button, press theorange button, whatever colour
it is, just press them.
Share it with your mother,absolutely.

Robby (58:15):
If you've shared it with your mother, can you send me a
DM, please, and just let me know?
I'd love to know if thatmessage Is getting through to
anyone at all.

George (58:21):
I'm going to share this with my mom, yeah, my dad
listens to every episode, doeshe?
Yeah, he watches it on YouTube.
Remember?
He's like Shout out to Steve,shout out to Steve.
We're going to get him on.
He's overseas at the moment,but when he gets back we'll get
him on.
We'll get him.
Watches every episode and he'slike.
He's like you guys.
He's like because how come youdon't have more views?

Robby (58:42):
Like, what are you talking about?
He's like you see, that wasearly days, I thought he said
you gays, you gays, we're notgays, we just do a podcast
together.

George (58:49):
Stop watching, we just we see each other, we just see
each other all the time.
We go deep.
We're not gay, okay, we promise.
Anyway, he's like, oh, youdon't have many views.
I'm like, yeah, it's okay,relax, okay, we got, he goes.
I see your YouTube music, hegoes.
I watched the whole episode.

(59:09):
He goes, but you don't havemany.
Okay, yeah, but it's on otherplatforms.
You didn't understand theconcept.
It's on Spotify, on Applepodcasts, it's everywhere.
Anyway, it's going.
Anyway, it's gonna grow, buthe'll be one of the ones that
watched it day one and then,when it gets to three, three
million views, an episode threemillion is that all um nah, but

(59:31):
we do appreciate those of youwho do tune in regularly and are
subscribed um.

Robby (59:36):
if you are a regular listener and you're not
subscribed, please subscribeJust it helps the show Very
polite.

George (59:45):
Do you know what I mean?

Robby (59:46):
It helps us continually move forward and reach more
people.
That's it.
If this is your first episode,it's okay.
We'll let you have this one forfree, right?
But if you've listenedregularly and you like what
we're about, or you've learnedsomething, or you've seen a clip
and you're like, hey, you know,these guys are not that bad,

(01:00:08):
give us a subscribe.

George (01:00:09):
Goes a long way.
Thanks a lot, guys.
Have an amazing day.
Speak to you soon.
Thanks everyone, bye, sick,gotta bounce, gotta bounce.