Why You Need to Build a Personal Brand

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Most business owners know they should build a personal brand — but don’t. Why? Fear of judgment, camera anxiety, perfectionism, and limiting beliefs. In this episode, George and Robby dig into the real reasons people hold back and how it’s silently costing them revenue and opportunities.

When you share your expertise, you're not just promoting yourself—you're creating valuable connections with potential clients who already feel they know, like, and trust you before your first meeting. This pre-built relationship dramatically shortens the sales cycle and deepens customer loyalty. Beyond direct sales, personal branding opens doors to sponsorships, collaborations, and partnership opportunities that wouldn't otherwise exist.

They explain how to overcome common mental roadblocks, why messy content beats no content, and how confidence grows by taking imperfect action. You’ll hear practical examples, relatable stories, and real business results from personal branding done right. If you've been waiting for the perfect moment to start, this is your sign to hit record and build your influence.

Episode Transcript

George (00:00):
Do you know what's going to be sick?
What?
When you get a Lambo and thenyou take a photo in front of it.
Like when you rock up to theoffice and you've got your new
Lambo and you take a photo up infront of it and you're like,
hey, you want this, you've justgot to do what I do and be
inspirational and be amazing andone day you too can have a
Lamborghini.

Robby (00:20):
I can't wait for people to take photos in front of it
Even more so.
Zoom in on the plate.
Yep, zoom in on the plate.

George (00:30):
I can't wait to charter a jet and then just take photos
so I can post it on my socialmedia account, so people can see
me flying a jet.
Oh, you're going to fly it.
No, not flying, probably won'tfly.

Robby (00:42):
What.

George (00:44):
I'll just be a.
Are you on the ground?

Robby (00:45):
Yeah, photoshop the window.
That was me shooting.
Speaking of jets, right by thetime this episode airs, we're
going to be in these states.
We'll be jetting Jet settingaway.
I found that a reallyinteresting fact.

George (00:59):
Before you get into your interesting fact, you'd be
concerned that all these fuckingplanes in America are just
blowing up and crashing intoeach other and fucking
helicopters coming left andright.

Robby (01:07):
This is not a verified statement, but I want to believe
it and it's this, it's aboutthat.
So did you know that everysingle issue that's happened
with the plane, apparentlyfemale pilot, come on, every
single one.
Dude, come on, I'm just dude,come on, come on, I'm just
saying people are going publiclyand saying I haven't done any

(01:28):
research, I haven't looked intoit Seems true.

George (01:30):
Seems true, I'd believe it yeah.

Robby (01:33):
You know the plane that flipped female pilot Just trying
to reverse park.
No one got hurt in the plane.
Apparently seriously, allfemale pilots.
There you go.
Can we verify that somehow?
Look, all I know is that if Isit on the plane he's picking up
his laptop.
Do it, do it.
It's fact check.
I've got no idea.
I just heard someone say it andit was a very serious

(01:56):
conversation.

George (01:56):
What do you do?
Are you going to get on UnitedAirlines and you?

Robby (01:59):
see a female pilot.

George (01:59):
Yeah, I'm getting off.

Robby (02:04):
I'm not gambling, I'm not a punter, I'm not interested in
that.
But yeah, that was the fun fact.
And am I concerned?
No, me either.
What are you going to do, like?

George (02:23):
if that happens Hell of a story.
Make sure you post it to yoursocial media account.
Yeah, why?
Because it's important to builda personal brand.
Go out like in a blaze of glory.

Robby (02:33):
Oh, like going doing an IG live.
Yeah, hey, everyone Do it.
It's been flown around by afemale pilot.
Did you see how many?
So that plane that flipped,yeah, that person that recorded
the video walking out of theplane.
You've seen that plane yeah yeah, yeah, the video's gone viral.
Yeah, did you see how manyshares he had on the video?
No, dude, it was like I thinkit was like hundreds of millions

(02:54):
of shares.
Yeah, right, yeah, yeah, it waslike an insane amount of.
Did you see the way the ladygroped?
I saw, no See what, like thelady.
So the plane's upside down,yeah, and the lady's getting out
of the plane and the other ladykind of pushes her from the
butt, yeah, and everyone's likewhoa, she really probably didn't

(03:16):
even need to be touched.
Nah, I would have pushed her, Iwould have kicked her, yeah.

George (03:20):
I would have pushed her, I would have kicked her.
Yeah, she was like Get the fuckout of the plane before it
blows up.
Move bitch.
Yes, would you be theregrabbing your laptop?
Hang on, I'm going to just getmy phone.
Hang on, drop my AirPods.
Let me go get them, because Iwas, as will barrel, rolling
down the- Me.

Robby (03:34):
Would I do any of that?
Yeah, probably not.
Yeah, I don't think.
What if the thing blows up?
What if you're trying to get?

Speaker 3 (03:41):
your laptop Exactly.

Robby (03:42):
People are fucking dumb.
Yeah, just get us off thisplane, dude.
Get us out of here.
Who's trying to get theirlaptop?

George (03:48):
I heard that.
I heard it was people trying toget their possessions.
Just get us off this thing.
I'd be the bloke at the back,just flipping out at the front
because, fuck, I'm going to flyat the back of the plane, heard.
It is the safest place to beseated.

Robby (04:03):
I'm definitely when I pick my seat.
I'm definitely.

George (04:06):
Definitely at the back.
But anyway, I'd be that type ofperson that'd be like oi, get
the fuck out of the way.
I'd kick people, I'd kick.

Robby (04:13):
Yeah, I'd be very upset.
I'm upset now hearing that ithappened.

George (04:29):
So, yeah, I wouldn't though I'd be the guy that got
millions of views on my videofor filming it, though, because
you know the power of building apersonal brand, that's right.
That's right, which leads usinto our amazing topic for today
, and that is the power and thenecessity, if you are in
business today, to be building apersonal brand, and so many
people that we coach, that wementor, like we do this at all
of our events we'll put yourhand up.
If you've got a personal brandand I don't mean one with you
and your kids, and sometimes youtake some photos on holidays
and your food and all that sortof shit but that is a personal
brand.
It is to a degree, but it's notas strategic, like I'm talking

(04:51):
a proper business brand that youare doing for a purpose, not
just hey, check out my breakfast, my smashed avo.
It is a genuine thing for us togenerate revenue for the
business, and it's very rarethat people do that.
I think there's less than 5%that put their hand up, similar
to when you say who's runningpaid ads.
At the moment, you're generallygetting 5% or less of the room

(05:13):
that run paid ads, and even theones that are running paid ads.
I've never come across someonethat you've selected that says
and you do your example withthem on stage where they go yeah
, wow're killing it.
You're spending a decent amounton ad spend per month.
There always are.
How much are you spending?
250 bucks a month?
Okay, and I love the exampleyou use too.

(05:34):
It's like you have a big pot ofsoup and then you put a pinch of
salt and then you try and seeif you can taste the salt, and
nothing's there.

Robby (05:46):
Yeah, dude, I reckon I've gotten very good at using
analogies that are very relevant.
Relevant, like I was talking.
Do you know what cro is?
Conversion rate optimization?
No, okay.
So I'll give you an example.
Conversion rate optimization is.
This might go over everyone'shead, but cro is basically
working on a website or landingpage to help it convert better,

(06:06):
yeah, yeah.
So if you've got a landing pagethat's not converting or a
website and you're like man, weget all this traffic.
We don't really get any leads.
You need a CRO expert.

George (06:15):
Yeah.

Robby (06:15):
And then I was talking to someone the other day and
they're like I've got no ideawhat you're talking about.
And I said, dude, it's likewhen you have a leak, you get a
leak detection expert.
Yeah, you don't go and say, gohire Joe Bo Plummer.
Yeah, you generally get theperson who thinks and then you
get someone else to fix it.

Speaker 3 (06:30):
Yeah.

Robby (06:30):
This is the exact same thing and I was explaining that
to someone else.
He's like I like that analogy.
Thanks, Thanks.

George (06:37):
Yeah, it's definitely man, and you can start to refine
so much of the process and howyou teach people and how you go
through that and show them theanalogy, show them the logic
behind the madness.
It's not just acronyms,acronyms, acronyms.
There's people that do that too, do which.

Robby (06:55):
Talk marketing, speak or talk.
Yeah, I don't mind marketingspeak.

George (07:02):
I don't mind showcasing your intelligence in that regard
.

Robby (07:05):
Yeah, but are you that intelligent if you didn't
understand that the room wasn'tgoing to understand?

George (07:10):
You're just probably untrained, that's what I'm
saying.

Robby (07:12):
Yeah, when it comes to that, it's like you walking into
a room and saying I don't knowwhat you'd say these studs in
the wall are not straight,straighten them.
Yeah, straighten the studs inthe wall and not straight
Straighten them.

George (07:26):
Yeah, straighten the studs and the walls, do it now.
Is that builder speak?
No, is that?
I thought you were wearing ahard hat for a second.
So, yeah, well, I mean a wayfor you to communicate that, too
, is through a personal brand.
You don't necessarily have tobe speaking on stage.
You can still be a person ofauthority just from speaking
into a camera.
Why do you think that 95% ofpeople out there, business

(07:49):
owners specifically, are notbuilding a personal brand?
Why do you think it is?
And when I say personal, brand Idon't mean like you've got one
profile for your company andthen you're the face of that
profile.
That's not a personal brand.
I mean your brand is RobbieChiquere of that profile.
That's not a personal brand.
I mean your brand is RobbieChiquere, george Passis, that is
your personal brand.
Why don't people build it?

(08:11):
95 has said.
We've been in plenty of roomsacross Australia spoken in front
of thousands of people.
Now why don't they do it?

Robby (08:17):
I think there's lots of reasons.

George (08:21):
Let's go through the top five reasons why people don't
do it, and then let's go throughthe top five reasons why people
don't do it.
And then let's go through thetop five reasons why they should
do it.

Robby (08:29):
Okay, I think effort is a big one.
Yep, so CBF, it's effortful.
Cbf, that's the one.
Yeah, that's a very-.

Speaker 3 (08:36):
If you don't know the acronym, Google it Professional
term.

Robby (08:40):
Yeah, I think another one is like fear of camera.

George (08:45):
I think that's a huge one too.
Yeah, it comes down to peoplebeing really self-conscious, you
know not.
Oh, I don't look good, I'm this, I'm that.
The lighting doesn't look good,it's not professional, getting
in their own way.

Robby (08:57):
Yeah.
Do you think people try to betoo perfect with their videos.

George (09:06):
I think that probably touches on what you just said
because if you're trying to betoo perfect, well, why?

Robby (09:09):
and also your interpretation and my
interpretation of that's goingto be different as well yeah,
yeah, but for them it's perfect,to them not perfect yeah, for
you.
Yeah, um, I had one, I, I justforgot.
Oh, like you're limitingbeliefs, like in the sense of
like, maybe this isn't going towork, maybe this is not, maybe

(09:30):
this is sucks, maybe this is notworth it.
Yeah, Because, as well it's ormaybe I'm not a smart, you know
what is someone that's a goodone.
Yeah, that's right.
You know what I mean?
I had a builder do that to meonce, dude.
I saw this post today onLinkedIn where this guy said so,
doge, you know the whole thing.
This is do you ever get caughtin LinkedIn conversations?

(09:51):
Not really.
Ah, dude, I just Big fan ofLinkedIn.
Big shout out to LinkedIn.
I've been going hard at it forthe last eight hours.
Got this black dude who likesall my shit.
I'm freaking out sick loves it.

George (10:07):
He came to the success conference, did he?
Yeah, yeah, I remember becausehe added me what was I going to
say?

Robby (10:15):
ah, yes, doge.
So this guy put up a postsaying blah, blah, blah, would
Doge be good for Australia?

George (10:22):
you know what Doge is?
No, tell me the department ofgovernment efficiency.
Yeah, that's what.
What's his name?
So, which would be good forAustralia?
You know what Doge is?
No, tell me the Department ofGovernment Efficiency.
Yeah, that's what.
What's his name?

Robby (10:26):
So they're pulling apart all the government spending, the
government budgets, and they'relike finding out that there was
$250 million on transsexualanimals.
Blah, blah, blah.

George (10:33):
Yeah, just stupid shit.

Robby (10:34):
Stupid things, usaid.
They thought it was likehelping stuff, but apparently
it's like helping stuff.
But apparently it's like itstands for something.
I can't remember what it standsfor, but it stands for
something else that's irrelevant.
Anyway, do you think we needthat in Australia?
We have one of the highesttaxes in the world and we have

(10:59):
one of the highest taxes in theworld and we don't know where
it's going.
Do you think we need somethinglike that in Australia so that
the government is keptaccountable?
Some guy came and kind ofcorrected him in the world and
we don't know where it's going.
So do you think we needsomething like that in Australia
so that the government's keptaccountable?
Yeah, and then some guy cameand kind of corrected him like
really specifically, like youcan tell this person works in
tax, yeah, do you know what Imean?
And corrected him in a way likean absolute douchebag and it's
like people have had that fearbecause he kind of shut his

(11:21):
mouth after that.
He was like oh yeah, fairenough, like I didn't know that,
like, and it's like why are youbeing a douche?
Yeah, I mean, and I thinkthat's a massive fear for why
people don't make content,because stuff like that happens
yeah go and make a claim I do itall the time make massive
matches like massive femaledrive, female pilots fact um.
Hey, were we right oh shit, he's.

Speaker 3 (11:44):
He's picking up a line.
We're incorrect.
Ah, there you go.
Most of them all have malenames.

Robby (11:50):
So what.

Speaker 3 (11:52):
They might not identify.

Robby (11:53):
Yeah, come on.
What's wrong with you in thisday and age?
I want to know what theirchromosomes are 29th January.

Speaker 3 (12:01):
Captain Jonathan Campos Sounds like a chick.
Captain Alan Alejandro MontoyaParales Definitely a chick.
That's a long-ass name, joeyWitowski.
Joey Joey could be a girl.

Robby (12:15):
Oh yeah, 100%, 100%.
It's official.
You heard it here.
First Spread the word.
Come and correct me, I dare.

Speaker 3 (12:22):
And USAID means US Agency for International
Development.
Yes, which is the trans stuff.

Robby (12:29):
Ah, okay, but you would think it's like a thing of
helping people.
Yeah, it's not, anyway.
So, yeah, I think people have amassive fear.

George (12:39):
Yeah of being corrected.
Or maybe I'm not the expert.
What if I'm wrong about this?
Who cares?

Robby (12:46):
Who cares if I'm not the expert?
What if I'm wrong about this?
Who cares?
Who cares if I'm wrong?
I don't go.
I don't go spilling facts downpeople's things the female part
of things, real I don't gospilling facts down people's
throats and say you have tobelieve this, you have to
believe this, oh I'm right.
Like you know what I mean.
But like who cares if you'rewrong about something?
Big deal.

George (12:59):
All the time Everyone's wrong about stuff.
All the time I could even bewrong about.
I've put out content that Ithought was true at the time and
then a year later said how didI put that?
That's just dumb Experience.

Speaker 3 (13:11):
I learned through that.
I was like you know what.

Robby (13:13):
That's what I believed at the time.

George (13:14):
That's right.
And then I've gone out there,learned things and go.
You know what?
I've changed my belief.
I used to believe this and thenthat's how the video will go.
Yes, I'm going to repost thatvideo and say this is what I
used to believe.
What an idiot.
And go back and do content likethat.

Robby (13:30):
You want to say something pretty cool you want to talk
about Of course I do.
You want to talk about changingyour mind and learning from
what you thought you knew Ofcourse, I do, of course.
You seem very excited.
I can't wait.
Who's the biggest personalbrand?
You know.

George (13:49):
As in that I follow or that I actually know personally.
Either one man I don't know.
There's so many Kim.

Robby (13:58):
Kardashian.
No someone in the businessworld.

George (14:02):
In the business world, I'd say Grant Cardone, Alex
Hormozy, most American typepeople.
What's Alex Hormozy's?

Robby (14:09):
episode eight, which was aired in 2017, called I forgot
your 40.

George (14:16):
Yeah, I know, I need glasses.

Robby (14:17):
Episode eight stop branding Stop branding yeah, and
he says he goes.
I thought branding was a wasteof time yeah, but he learned
from it.

George (14:24):
The same way we do absolutely like.
You know what I mean.

Robby (14:27):
It is a whole episode, on that whole episode, whole 15
minutes.
Yeah, talking about femaleparts and you've happened on
about that today you're upset.
I just care about the peopleand their safety that's right.

George (14:42):
Um, I think also, people would be fearful of coming
across like an egomaniac.
Like they, I don't want tobuild a person brand because
people think I love myself Sortof that embarrassment aspect of
it.
Do you know what I mean?
I'm embarrassed to do thatbecause people will think, oh,
I'm just doing it because I wantto be famous, I want to be an
influencer.

(15:02):
But you are.
You are influencing people andtheir decision to do business
with you.
People buy from people.
This is why it's so criticallyimportant.
It's amazing.
Ever since I started building apersonal brand, particularly
let's go over the last couple ofyears, since we've been doing
this podcast, since we've beendoing live events, we've gone
harder on our personal brand.

(15:23):
I've had so many people come upto me at events and go man.
I've had people nervous comingup to me to talk.
It's like, oh man, I can'tbelieve I'm actually meeting you
.
I've watched all your videos.
This is so cool.
I'm meeting you in person.
Hey, cool, thanks, man, butrelax.
What's your question?
And then, on top of that aswell, it's my ability to

(15:49):
influence them and have animpact on their life, and I've
never met them before, ever.
And as a result of that.
It builds trust, it buildsrapport, and then they're able
to do business with me and I'mable to help them along the way
too.
I think it's a no-brainer thesedays.
Even if I was just doing theconstruction business, I still
think it's critically importantme going out there and putting
construction-specific contentout there to help owners, to

(16:11):
help people go.
Well, this is it.
And you know what?
Fuck it.
I'm going to do that.
Iggy, we're going to do a videoone day.
I'm going to make it about.
He's not even listening.
He's trying to find more femalepilots.
Yeah, I'm going to make itabout.
These are the things that youand I've done this before, but
I'll do an updated one.
Like, as an owner, this is whatyou need to look out.
I've used that video for ages.

(16:33):
Yeah, yeah, yeah, that's right,but these are five things, but
I'll update that now becauseit's changed since the last time
I did it.
So, hey, these are five thingsthat you need to do when
selecting a builder.
Understand this.
This, this, blah, blah, blah,blah, blah, blah, yeah, and then
, how much benefit.
Like I'm telling clients how toselect other builders.
Hope you select me, but goselect other builders to do
their job.
How much credibility does thatgive you?

(16:55):
Heaps, heaps of credibility,heaps of rapport.

Robby (17:05):
There are so many things that you can utilize that as in
your organization and business.

George (17:07):
I was going to add something to say to that, but I
can't remember what it was.
Now, is this for reasons whypeople don't do it, why they
don't build a personal brand?

Speaker 3 (17:15):
What were?

Robby (17:16):
you saying before that Come on, man, we're speaking
about a lot of things.
Anyway, yeah, I think peopleare very fearful.

George (17:22):
Yeah, I really do.
I think that's what gets intheir way more than anything
else is the fear of being oncamera.
I've met people who have like afull phobia of it.
They start to stutter when thecamera's on and can't do this.
Yeah, and I've full phobia ofit, like they start to stutter
when the camera's on and can'tdo this.

Robby (17:35):
Yeah, and I've got people who, like they speak perfectly
well, yeah, the suit like hit,go, and they'll all of a sudden
like freeze, yeah, like a deerin headlights, yeah, and you're
like dude, like just talkconversationally, yeah, you know
what I mean.
Yeah, you know what I mean.
And here's another thing.

George (17:55):
You get better at it too , by the way, the more you do it
.
Communicating is a skill aswell.
Yeah, yeah, get trained in it.

Robby (18:00):
Yeah, get your vocabulary up.
If you say the same word, likeif you say apparently or
actually, over and over and over, yeah, like, yeah, yeah, you
know what I mean.
It's like Ums and ahs.

George (18:12):
People pick up on that.
I think I used to do it a lotmore than I do now.
I used to say ums and ahs.
I notice I don't do that asmuch in videos.
That's comfort.

Robby (18:22):
When you're saying ums and ahs yeah, no, no, no, no.
When you don't, because youdon't feel like you need to To
pause.
Fill the blank.
Yeah, fill the blank, sorry,yeah.

George (18:30):
A pause is much better than that.
I've even noticed that inpodcasts, listening back to
episodes that we speak about, Idon't say as many ums and ahs as
I used to back in the day andagain.
This is because we've beentrained in that space.
Yeah, but I try and figure Alot of episodes too dude, Like
fucking- yeah, yeah, we've donequite a few.

(18:57):
Yeah, too, I've always noticedagain because we watch footage
back of when we're on stage andagain your message just comes
across so much more impactfulwhen you win that game as well,
when you're just communicatingreally clearly and really well
Using tonality.

Robby (19:12):
Okay.
So for someone who's listeningto this and says, fuck, they
know why I'm not making personalbrand stuff, Because we've
probably hit one of the reasons.
Ben, I feel like I had a reason, but I can't remember what it
is.

George (19:25):
We'll come back to it.
We'll come back to it.
So what are the reasons weshould be building a personal
brand?

Robby (19:32):
What are they?
I'll tell you.
I started the last one.

George (19:35):
Yeah, money money, money you can make, some serious coin
you could sell.
I did this during covid, acouple things I did.
Actually, once a week I wouldjump on my company brand not my
personal brand, because backthen I wasn't building personal
brand as much but just whencovid start I jumped on and did

(19:55):
a live video on my PASCON feedfor an hour and the engagement
was fantastic.
People were jumping on andwatching it every single week.
And there was one lady she goes, I'm not even in construction.
She re-shared it.
She goes, I'm not even inconstruction.
But I enjoy just listening tohim talk about all the things
and challenges he's goingthrough.
I probably should have kept itgoing.

(20:19):
It would have been a real.
I think it would have beenreally looking back in hindsight
.
I think it would have beenreally impactful during that
time and made some traction withit.
Hindsight's a beautiful thing.
It is absolutely.
But also when I started BuilderElite, again during COVID, I did
a video and it was a COVIDpolicy that I'd put together for
the company.
This is pre-chat GBT as well,guys.
So it wasn't like I went inthere and said, make me a COVID

(20:39):
policy for my employees, but Imade a policy that it was again
through my own experiences,through the information that I'd
gathered, that I then did anInstagram live I think it was on
my personal brand.
I think about 20, 30 people hadtuned in and then at the end of
it I said you know what, guys,I thought about this as I was
doing it.

(20:59):
Okay, if anyone that'sinterested, shoot me a DM and I
go for 200 bucks, I'll send youthis policy.
And I sold four, four policies.
Very good, I made $800 in theblink of an eye.
The blink of an eye.
And it's like imagine you cancapitalize on that.
So, $800, four people said, yes, I want to give you money

(21:21):
because, a you've given me valueover the course of this last 30
minutes and B you're a personof authority.
You obviously know what you'retalking about and I'm willing to
give you my money.
Let's go Now.
Imagine you can capitalize onthat and grow from there and so
on and so forth.
It's an opportunity for you toget more revenue in your
business, and sometimesindirectly, not always directly,

(21:42):
like that we say, hey, I've gotthis, buy it.
But it can also be indirectly,through someone's watching your
videos for a year and then theygo.
I'm making a decision to comeand build with you.
I'm making a decision to dobusiness with you.
I'm making a decision to cometo one of your events and they
invest their time, they investtheir money.

Robby (21:59):
Yeah, I definitely think that is you reckon it's the
number one.

George (22:05):
Oh no, just five things.
It's not a precedence, but I'dsay another thing would also be
is making yourself an authority.
It helps in making yourself anauthority in your field because
you are by default probably anexpert in your field.
If you're a business owner,generally you've done some
pushups to get to a positionwhere you open up your own
business.

Robby (22:25):
You don't finish uni, then open business.
People don't know what you know.
You've got some level of wealthof knowledge.

George (22:33):
That's right, that's right.
And start small.
You don't have to go in andtalk about how to broker a
multi-million dollar deal.
Okay, say, this is how I gotthe best deal on coffee cups for
my cafe.
Just like something simple.
I'd probably watch that.

Robby (22:50):
I'd watch it too.
I'd buy heaps of coffee cups.

George (22:53):
I'd buy coffee cups and sell it to them.
Yeah, I'd watch it too.
I'd buy heaps of coffee cups.
I'd buy coffee cups and sell itto them yeah, but this is what
I mean.
You might be able to do a videolike that and this is how I've
been able to save $5,000 a yearjust by changing this about my
coffee cups.
Keep it simple.
Keep it simple.
Yeah, absolutely.
At the very beginning, you'reprobably going to suck.
Give yourself that permissionto be shit.

(23:17):
You're probably not going to bethe greatest piece of content
you've ever seen in your life.

Robby (23:19):
Also, what's the alternative, though?
These videos are the same aswhen I first started.
Yeah, exactly Exactly.

George (23:24):
That's a horrible thing.
At our last event I actuallyupdated the slides and I just
wanted to show people, check outmy very first video that I ever
posted about me speaking tocamera.
And I remember I look back atthat and I'm like fidgeting.
I'm wearing a jacket, I'm in aside office, the audio is shit,
the colors aren't great, it's inred and it's like danger and
it's like it didn't look great.
And then I go check out thisvideo and then Iggy's filmed it.

(23:48):
It's edited, it's got flashingneon signs everywhere, just like
Million Dollar Days neon sign.
It's got different cameraangles.
I'm speaking clearly, I'mspeaking to camera, I'm mic'd up
, I'm dressed nice and it's areal professional piece of
footage.
But I had to start with the shit.
Don't get me wrong.
Someone could still watch thatand get a benefit out of

(24:10):
watching that and go okay, yeah,I completely agree with the
point of view you're saying, orno, I completely don't Accept
the criticism too.
I get people that will say, no,you don't know what you're
talking about.
I say, yeah, cool, I appreciatethat point of view, but have
you thought of this?
And then often, like when youdon't attack them back,
sometimes people are just dicksand you've got to realize that
too.
You don't attack them back andyou say I appreciate your point

(24:30):
of view, but have you thoughtabout this?
I always attack back.
It depends how they'reattacking first.
I'll attack the guy who attacksus on LinkedIn.
You should have.
It depends how they respond tothe piece of content.
If they're just being blatantlyrude and ignorant and just
trying to cause like a keyboardwarrior, you get those guys.
You need to be able to dealwith them.
You're telling me you don't getdifficult people in your

(24:52):
business.
Comes in a rude customer thatcomes and throws in the coffee
and says this is the worstcoffee from Maccazararat I've
ever had in my life.
Would they ever say somethinglike that?
I don't know.
Would that ever happen?
I don't know.
I don't know.
I'm just saying that May or maynot have ever happened.

Robby (25:05):
You would only know if you listened to this podcast.

George (25:15):
You'd only know if you were subscribed to this podcast.
More importantly, becausethat's actually the third thing
for you to build a personalbrand.
Yes subscribers.
Yeah subscribe to this podcast.
Yeah, subscribe to this podcastbecause it will help you get
more subscribers, because youwill learn knowledge bombs and
things that you can implementinto your personal brand.
That will help your business.
And, yes, you can getsubscribers.
I've got recently.
What's it called?

(25:36):
What's it called when yousubscribe on?
People can subscribe to yourcontent on Instagram.
What's it called Subscribers?
Is that what it is?
It's not some special name,it's called subscribers.
Oh, is it cool?
You can subscribe to me onLinkedIn.
I have zero content on there atthe moment, but I'm going to do
it.
All right, I'll subscribe ohthanks bro, $3.95 a month or a

(25:56):
week?
No, it's a month.
Do you take cash?
I only take cash, don't EFT me.
So yeah, I haven't put anycontent out, but I will on that,
and so cool.
This is an opportunity for youto ask me questions, cheaper
than OnlyFans.
Are you on Manect?
No, I'm not.

(26:16):
What are you on.
I've just never had the urge todownload it, but it was cool
that time you told me PatrickBet-David responded to your
question.
That was really cool.

Robby (26:26):
Yeah, I'm on it.

George (26:28):
Yeah, have you used it.

Robby (26:32):
outside of speaking to Patrick Bet-David, I've spoken
to one other guy on it.
Yeah, was that beneficial?
I can't remember what he said,so probably not.

George (26:39):
Okay, cool.
So we've gone through threethings, including subscribing to
this podcast.
What's another reason why youshould build your personal brand
?
Oh, I would say yourcollaboration with your company
brand Okay, the person behindthe brand.
That's right.
You can have content that suitsboth.
So, for example, if you go ontomy personal brand, you'll see

(27:00):
links there for Builder Eliteand PassCon.
You'll see them.
Hey, I am director of these twocompanies.
If you go onto my companybrands, it will link back to me
as well, so you cancross-collaborate between the
companies and the organization.
So if ever the team ever postsa photo of me on the PASCON
social media pages, they can tagme and vice versa, depending

(27:22):
how the content goes.
So there is that potential tocross collaborate.
You are also, as a personalbrand, worth something
monetarily.
If you build a strong enoughpersonal brand, you are worth
something monetarily.
People can pay you to endorsetheir product.

(27:44):
People can pay you to bewearing certain things or buying
, or being seen to use certainthings.
You could be sponsors.
You can do associate marketing.
Mercedes could give you a carto drive around because of the
person that you are and theinfluence that you have in the
industry.
I tried that once.
Actually I tried that once tospeak to.

(28:06):
I spoke to a Mercedes deal andsaid hey, give me a free car and
I'll do a post I'll give you aplug, as stupid as it sounds.

Robby (28:14):
I'll tag you on my Instagram.

George (28:15):
Yeah, but as stupid as that sounds, I was trying to do
some form of collaboration withhim, because car dealerships do
that all the time.
Yeah, dude, do you thinkfucking Beck Judge pays for her
Range Rover?
No, she doesn't.
She'll get that given to her asa result of her strong personal
brand that she has created overthe last however many years.
Does she have a big personalbrand?

(28:39):
I believe.
So, yeah, she'd have hundredsof thousands of followers.
I don't know how many, I don'treally go on, but again, you
look at Kim Kardashian.
She'll do a post.
She's doing a collaborationwith Nike at the moment.
She'll make bank on that.
That's not to say you'renecessarily going to go out
there and become sponsored byNike, by Bunnings, by whoever
it's.
Not to say you're necessarilygoing to go out there and become
sponsored by Nike, by Bunnings,by whoever it's going to be.
But it is the opportunity thatwe'll create where you can

(29:02):
collaborate with otherbusinesses 700,000.

Robby (29:04):
There you go.

George (29:05):
That's a decent amount of followers and obviously that
brand being Land Rover or anyother brand that collaborates
with us sees the value in givingthem a product for them to be
associated with that person.
I've had companies reach out tome before I think it was a shoe
company, I can't remember whichone that did work boots and
like hey, do you want to freeset a work boot and anyone that

(29:27):
uses your discount code, you'llget 20% off.
And I was like no, thanks forthe offer, but no, I'm not
really interested at this stage.
I just didn't want it.
I didn't feel it.
That's the thing.
You can make the choice as well.
If you don't feel that it's inline with what you are about as
a business owner, then you don'thave to do it.
But how cool is that to saysomeone has done this, someone

(29:48):
has come here.
Our events we get sponsors forour events.
Now we never used to.
When we did the very firstevent, how many sponsors did we
have?
That gave us money just to bethere.

Robby (29:58):
Zero.

George (29:59):
Zero.
We've now built a brand from apersonal brand to a business
brand, that have collaboratedwith each other, that people
want to be affiliated with meand with you.
Because they go yeah, we'llsponsor this event, we'll give
you X amount of dollars to be apart of this event so we can
have a banner there, so we canhave a table in the corner, so
we can be involved andassociated with you.
On that basis alone, yes, thepersonal brand has directly

(30:22):
resulted in revenue for myselfand the businesses.

Robby (30:26):
What about intrinsic value?
Like not something physical.

George (30:32):
Intrinsic value okay, you could change someone's life.
Yes, that'sinsic value.
Okay, you could changesomeone's life.
Yes, that's a massive one.
Yeah, like think about do youknow who was really good at this
?
Rest in peace, kerwin Ray?
Yeah, I think Kerwin, and hedid this strategically, though
he put out a lot of content thatwasn't business related.
He put out content about how todiscipline your kid yeah, and

(30:56):
it would get 50,000 views, 1million views.

Robby (31:00):
Yeah, but I don't see anything wrong with that,
because that's what he was doing.
Yes, that's right.
That's right, like that was histhing.
He was a parent.

George (31:07):
He was a parent, but he's appealing to the nature of
but so are 90% of the businessowners out there, like it's a
fair assumption to assume youeither have kids or are going to
have kids one day, and becausehe's on stage.
It's a fucking fair assumption.
What do you reckon?
What percentage of people havekids?
At least 94%, I don't know.
Minimum Minimum Fact check.

(31:28):
Minimum Eager fact check.

Robby (31:29):
100%, 100% 94% of people on the planet have kids.
94% of people on the planethave kids.
Can you factor?
That's what I've been told,that's what I've heard.
Yeah but I get what you'resaying, like in the sense of
reaching a bigger market.

George (31:44):
Exactly as a result of that, because he'll also get
people that are not businessowners and say you're not.
Say, my sister sees that pieceof content and then she's like,
oh, my brother's a businessowner, I like this photo, that's
so true.
And then I'm going to.
She sends it to me.
I say, hey, check this guy out,really cool.
They go, oh wow, I startfollowing.
I go, wow, that's so true, Ihave kids.
They go, oh wow, he does events.
Oh, you know what?

(32:05):
I'm going to go to one of hisevents.
Here's $2,500.

Robby (32:08):
What's that got to do with changes in his life?

George (32:19):
What do you mean?
Yeah, you're right, I shouldn'tyell at them because that
elicits a flight or fightresponse.
Maybe I should actually go hey,come with me, let's play a game
and I'm going to show you whythat was wrong.
And then they get the lessonout.
I'm just making shit up now.

Robby (32:35):
I also reckon there's a lot of impact you have that you
never find out about.
You never find out about, neverfind out about you never find
out about all the people whomessage and that that's great.
But like I reckon there'speople who you know how much
people yeah, there's a lot ofpeople who watch stuff.
You don't engage with it.
Oh heaps man, do you know?

George (32:55):
people I've had come up to me said man, I watch all your
stuff on linkedin, yeah, andyou're like I've never seen a
like, never seen you engage,never seen a like I would
remember you can sort of tellthe people that are always
engaging with your content.
There was something else I wasgoing to say with that as well.
It's the impact you don'trealize.

Robby (33:13):
Yes, I have one video you could have.
One video could impact someonein a way where, whether you find
out or not, it's irrelevant thefact that I had that level of
impact.

George (33:23):
Yes, yes, and I think.

Robby (33:25):
I think there is a benefit to finding out just once
, because then you're like oh,like this has just made a
massive impact on someone's life.
Yeah, you know what I mean.
Um, in some cases, lifechanging.

George (33:39):
Hmm, I mean in some cases, life-changing.

Robby (33:41):
My word it's like how do you stop now?

George (33:43):
I had a guy that I was coaching for a little while in
Sydney and then he stoppedbecause of financial strain.
He couldn't continue.
I was like, yeah, cool, that'sfine, but I would do videos
around you know, it was aroundhardship and difficulties and
problems in your business andwhatnot and he would respond.
He actually responded.
He goes, thank you.
I guess I just needed to hearthis today.
Like he could have been in areally dark place, like really

(34:05):
dark.
Maybe he was about to jump offa bridge and he saw my video and
goes.
You know what, let's give itone more day and that whole I'm
not saying I did, I'm not sayingI'm a fucking savior.
A level of that is the sort ofimpact you could have on
someone's life.
I get a lot of studentsmessaging me, a lot of students.
Hey, man, I love your stuff.
I've been watching you for awhile.

(34:26):
Can I have some advice?
And you know what?
I answer all of them.
Do they send me DMs?
Not all?
No, I have.
I answer probably all of themand I'm not going to get a
single sale from any of them.
You don't know that.
Not today Also, but tomorrowthey could build with me.
I just got an idea.

Robby (34:44):
Work for me.
I just got an idea.
Well, actually, you just kindof lit the candle on something
that I thought about, yeah,talked to you about At Adelaide,
right At the event.
Yes, there was a student at theevent who was hanging around
talking to you at the end, right, and I was sitting there
thinking to myself, what if youhad a?

(35:05):
You know, it kind of touches onwhat you were saying last
episode about the purple cow andthat, yeah, how do we do that
thing?
That's kind of different.
What if you had a mentorshipthing where it's like twice a
year I'm going to take a youngkid under my wing, like out of a

(35:28):
pool of because, think aboutthis, because then you have like
a whole bunch?
Or you do like a not like afree apprenticeship, because
apprenticeships cost you money,but like do you get what I'm
saying Like an intern, kind oflike an intern, but not an
intern, but not an intern, kindof like a I'm gonna I haven't
worked out what the thing is,but something along the lines of
someone wins this or somethinglike that, and it becomes the

(35:51):
thing of you're not in positionto kind of work with us yet, but
I'm gonna help you or I'm goingto help a large group get there
, because then that would be.
You know, you want to talkabout a current affair coming
knocking.
It's one way to make it happen.
Yeah, without a doubt, I thinkthat would be Do you get what

(36:13):
I'm saying, though?

George (36:14):
No, I do, I do.
I reckon I could give it acrack.
Do you get?

Robby (36:18):
what I'm saying.
Yeah, it's kind of like I'mhelping these kids become
builders because we need, weneed the next generation, we
need the next generation, yeah,and it's like no one's doing it.
That's right.
You know what I mean?
And yes, I also offer trainingand stuff and mentoring and I
don't know, but this is the wayit works like yeah, it's
probably not, and that'ssomething I would have to do out
of the.

George (36:36):
I could have to find five minutes out of my day to do
that.
It's a time thing for me at themoment.
But yeah, it's definite valuein it for sure.
Because imagine I don't know ifyou remember when you started
going for job interviews, whenyou first got into the workforce
do you look back and go, man, Iwas a dud.
Imagine if you walked into ajob interview today.

(36:56):
I reckon, man, I reckon I'd getfucking anything, Any job, but
put me in some sort of CEO typerole.

Speaker 3 (37:06):
That's what I thought when I was coming to Australia,
you thought that, yeah, as inyou did.

George (37:12):
It did not happen.
To get a job, yeah it did nothappen.

Speaker 3 (37:15):
You came to.

George (37:15):
Legacy Me.
Your fucking life came.
Your dreams came true all atonce and now you're leaving.
But no, I'm just based off myexperience now and where I'm at
in my life.
I could nail an interviewbecause I'm as a business owner.
I know what I want to hear, Iknow what I want to see out of
someone and imagine I couldteach them.
Hey, let me show you how tofucking nail a job interview.

Robby (37:36):
Let me show you how to find the right type of builder
person whatever interview, Letme show you how to find the
right type of builder person.
Whatever to work for or to workwith, you can't pass on
experience.

George (37:46):
Yes, there's no compression algorithm for
experience.
You can't just make it.
Let's go.
You can share the lessons.
You can share the lessons.
That's right.
They do need to go through itand do the reps, but there's a
lot of people that don't teachthat shit anymore.
I'm sure there's some companiesout there that teach you how to
interview and how to write agood CV.
There is Fucking ChatGBT.
Is there for that now?

Robby (38:05):
Yeah, do you know what I mean.
I paid to have a resume writtenonce.

George (38:09):
I think I might have too , to get it professionally.
Yeah, I think it was like 150bucks.
I used to think you hear somany things that just keep, just
keep it short and sweet.
No one wants a 14-page resume,which is true, by the way.
I don't, anyway.

Robby (38:23):
So do you?
Okay, this is going to getsideways.

Speaker 3 (38:28):
About the kids thing.
So some guy on Quoro did themath nine years ago and he came
to a number of 89.6%.

George (38:38):
I was fucking close.
Hey, relax, 89.6%.
I said 93 as a laugh.

Speaker 3 (38:46):
So it depends on the area.
No, we're going back Nine yearsago.
For example, united States is85.
That was six months ago and itdepends on how developed the
country is.
So it's usually for developedcountry it's 80% and if it's
like a developing country it cango up to 90, but it's dropping

(39:07):
drastically.

George (39:08):
Yeah, I reckon.
But we'll go into businessowners.
I reckon a lot of them would,for sure.

Robby (39:13):
You reckon.

George (39:14):
As I said, if they're not, they want to or will one
day.
Is there a percentage thatdon't Absolutely?
I know people that don't wantkids.

Robby (39:23):
Yeah, me too.

George (39:25):
And they're in business.
Okay, before we run out of time, Go to.

Robby (39:32):
I was going to say something then before.
What were you talking aboutbefore that?
Because I had a thing I wasabout to lean into.

George (39:38):
Oh, yeah, let me check your resume.

Robby (39:40):
Oh yeah, so if you, if you got two resumes, I've been
on the record.

George (39:46):
Yeah, that's right.
You've been doing it for awhile now.

Robby (39:47):
So if you have, I put up a tweet today saying people need
to learn how to not talk somuch.
If you had two resumes, and onehad one page and the other one
had 14, are you more likely topick one over the other?
I'm not.
I couldn't give a shit, like Idon't care if you chose to put
this on one page of 14 pages.

Speaker 3 (40:06):
I care about how long you stuck around in each role,
you'll look at certain sectionsof it.

Robby (40:10):
Yeah, you won't read the full 14 page one, though I don't
read anything on any of them.
I just look at the dates forthe roles and what the roles
were.
You don't look at skill set andwhat they've, the experience
they've had.
That's what I look at the datesand the roles, yeah, the roles,
that's right, the experiencethat they were doing.
And then I ask about their lasttwo jobs.

George (40:26):
Yeah, that's it.

Robby (40:28):
Nothing else matters.
I don't care if you're amechanic 10 years ago, I can't
fix cars anymore.
Yes, you can.
No, yeah, do you get what I'msaying?
Like it doesn't matter?
Yeah, the old stuff.
Oh, you were working there 10years ago, I didn't care.

George (40:44):
Cool, what else?
Why else should someone, ifthey're not building a personal
brand?

Robby (40:53):
why else should they look at it right?

George (40:55):
now.
I think it helps withconfidence.
Yeah, yep, it'll help you withconfidence, for sure it's.

Robby (41:00):
It also, dude, you know it forces you to learn more.
Yeah, I agree with that.
Yeah, I mean because now you'relike all of a sudden like I
need to know.
You know, I made sure thosepilots were female that is stuck
around, it's just I'm trying tomake sure I use fact checking
properly trying to get on thecurrent affair.

(41:22):
That's so funny.
By the way, I'll share thepodcast with you.
Yeah, I think it really helpsyou make sure that you know what
you're talking about.
When it comes to particularthings, yep, especially when
you're going to say thempublicly, you know what I mean.
Like I know we started off thiswhole thing about getting shut

(41:46):
down for particular things.
Yeah, and I probably will forthat, but like I don't care, do
you mean, because I'm confidentin what I say, that I actually
mean?
Yeah, that's right that's right.

George (41:50):
You know you become a thought leader as well.
Like it helped, it will helpyou with your leadership.
Like discussing controversialtopics maybe you genuinely
believe that female pilots areno good, but then you go, hang
on, hang on, but imagine youtake it a step further and you
actually do the research.
No, no, let's talk about itfrom this point of view.

(42:10):
Reflexes are like I don't know,but you do scientific testing
and go deep dive and you findthe actual facts of which sex is
a better pilot of any aircraftor vehicle or whatever it might
be yeah, and you actually go.
Well, here are the facts.
Now, I'm not just saying thisbecause I'm trying to be sexist
or, you know, get women pilotsout of the industry.

(42:32):
If you did that, you'd besexist?

Robby (42:34):
You'd be sexist, You'd be destroyed.
That's a mission dude.
I didn't even Google it.
Do you know what I mean?
That's how much I don't care.

Speaker 3 (42:41):
There's actually a study about that, about gender
pilots.
There is none.
There's none what?
There's no difference between.

George (42:48):
Yeah, I'm sure there isn't the only thing I could
think of from a perspective.
If I were like a fighter pilot,so you know how they pull
serious Gs.
Okay, perfect, perfect examplewhy there are no female F1
drivers Because they're lessreactive.
Yeah, there's that, but it'salso, I reckon there's a level
of also, they're pulling someserious Gs, like you've got to
be physically strong and men are, by default, physically

(43:09):
stronger, so there's probably alevel of that.
Nah, 100% Strength, are youserious?
Huh, you will get fucked up inan F1 car Me.
Yeah, if you went around acorner you know how they had
those two cockpit F1 cars youwould pass out.

Speaker 3 (43:25):
No, yeah, most people pass out.

George (43:28):
I think it goes to around 6G.
The Gs they pull in corners arelike yeah, it's stupid, it's
stupid the average human goesblank around 3Gs Is it?

Speaker 3 (43:37):
Yeah.

Robby (43:38):
Average human, please, average, come on, get away.
You see this guy at pizza.

George (43:42):
You think that's average you think there's anything
average about that.
Come on man, that's a lot ofcholesterol, I would not.
Do you eat every?
Do you eat the whole pizza?

Speaker 3 (43:53):
Every time you go and have pizza.
No, he donates it to a bum.
That's not very nice.

George (44:02):
It's not bloody crazy.

Robby (44:02):
That's it.
That's true.
I don't always eat it.

George (44:05):
Sometimes I do.
So we just spoke about that.
Pizzas, yeah, well, no, you'recreating content around pizza.
You can show the other side ofyou as well, that you are a
human being, that you do haveother interests outside of
business, because that connects.
Like you said, a lot of yourpizza videos get more views and

(44:27):
comments and likes.
Yeah, I know, but it's alsoshowing oh cool, robbie's not
just some stuck up hotshotentrepreneur, he also does human
things like eats pizza, likethe rest of us commoners.
Pizza's good.
Ben Might get a pizza afterthis.
Here's some advice I would loveto give you about a personal
brand and we spoke, we jokedabout it this morning at the

(44:49):
start of this episode was youknow, take a photo in front of
the Lambo, take photos onprivate jets and shit like that.
Don't be disingenuine.
Like, don't be a douche.
Be yourself.
If you genuinely have Lambosand that's what you want your
brand to be about, just hey,look at me in front of my Lambo,

(45:09):
that's cool.
But if you don't, and you justgo and hire a Lamborghini for
the weekend, just so you cantake photos in front of it, so
you can put it on your page, togo, look how successful I am.
You want to be successful, likeme.

Robby (45:21):
Fucking do this Life would be so uncomfortable with
that facade.

George (45:27):
Yes, it would, Because then it's like what if someone?

Robby (45:29):
sees me.
What if it's like who cares man?

George (45:31):
And people have been caught out with that.
They'll take a photo.
Yeah, I've seen stuff wherethey took a photo in front of a
private jet and then jumped on acommercial plane.
Oh, really, yeah, I think itwas someone half like it was
some influencer in america andthey're like, they're posting,
hey, rolling deep in my g63,where the fuck they are called
the g wing or whatever the fuckthey are, and they're.

(45:53):
And then they go economy middleseat, yeah, middle seats of
wherever they're going.
Uh, but that's what I mean.
Like you're what I mean.
Like you're not being true toyourself.
You're not being true to whatyou're about.
The other thing is don't try andbe anyone else other than
yourself.
So, just because you see GaryVaynerchuk swear on camera, if
you don't naturally swear oryou're not naturally that way

(46:14):
inclined with his personality,don't go out there and go.
Hey, fuckers, listen to me,because this is what I think is
important, and you should thinkthis is important too, because
I'm important.
It's just not going to comeacross.
And people, it was very goodyou couldn't stop, get the
camera out.

Robby (46:31):
So this is important, hey I'm a fucker start a podcast
start a podcast.

George (46:37):
What a great way to do content.
Yeah, you know, we do shortform, long form content.
We do the audio aspect of this.
There are so many advantages.
Like people say, why do you dopodcasts?
Where's the money coming?
It doesn't.
It's not always about that.
We're building, that's right,we're building.
Hey, fucking, 12 months ago wedid not have a podcast studio or
a neon sign.
Now we have both.

Robby (46:57):
It's legit.
This is real time.
It's not Photoshop.
Do you want me to touch it?
No, don't touch it.
No, I don't want to.
It's good it might be, that'sit.

George (47:04):
It's real electricity in there, real electricity, real
lights, real life.
How good is real life.
Can you believe it, can you?

Robby (47:13):
believe that this is real life.
Let's put it on.

George (47:16):
That's a great T-shirt.
We've got to get more T-shirts.
Mate D, on your back, I needyou to make T-shirts.
Sew them yourself, yes, so yeah, the advantages, I believe, far
outweigh the disadvantages.
And with AI now there's so many.
Not all personal brand has tobe photos and videos.

(47:38):
It could be blogs.
There's a guy that I follow.
I cannot remember his name.
He's some fitness guy.
Must have a great personalbrand.
Great personal brand.
All he posts are tweets on hisInstagram page.

Robby (47:51):
Yeah, lots of people do that.

George (47:52):
There is no photos.
There is nothing else.
It's his photo, like the littlecircle of him in the photo.
That's it, and he posts tweetsevery single day about health
and fitness, every single day,and he has hundreds of thousands
of followers.
This is a guy that probablyhates being on fucking camera,
and he's found a way to make aliving just from reposting a
tweet he does and posting it onsocial media.

(48:14):
All right, so you can do thattoo.
It can be a written personalbrand.
You can now use what's thatwebsite you use to create the
video, where you just type thetext in and it creates a video
of you looking like youMidjourney, yeah, midjourney,
midjourneyai.
Oh, the video, the video thing.
Hey Jen, hey Jen, yeah.
All right, so you jump on.

(48:34):
Hey Jen, now you can create avideo by just putting the text
in.
It'll be your face, your lipsmoving, your voice.
Yes, it's not 100% refined, butit's fucking close enough.
Pretty good, yeah.

Robby (48:45):
It's probably way better now than it was when you saw it.

George (48:47):
There you go, and rightly so.
They should be makingimprovements.
So there are tools now for youto make the game easier to win.

Robby (48:59):
Easier, sorry to win.
I think the biggest thing isyou need to connect to why?
Yes, I agree with that.
Why am I going to do this?
Why are you going to do it?
What do you get out of it?
If you don't have a reason todo it, when it's not fun, you're
probably not going to do it.

George (49:09):
Yeah, because, again, it does take effort too.
It's a job, yeah, it does, it's, isn't it?

Robby (49:23):
Part of the journey.
Everything takes effort.
Everything, everything worthdoing takes effort.
If it was easy.
Everything has some level ofhard.
Dude, do you know what I mean?
Everything is shit in some way.
Being fat is hard, having a sixpack is hard.
It's like everything.
Being broke is hard, makingmoney is hard, going to work is
hard.
Staying home all day, every day, with nothing to do is hard.
Everything has some work is hard.
Staying home all day, every day, with nothing to do, is hard.
Like everything, has some levelof hard Pick your fucking hard.

(49:44):
Yeah.

George (49:48):
Pick, pick, pick, pick.
Yeah, and you should pick tosubscribe to this podcast.
It's a choice.

Robby (49:54):
Yeah, that's the only thing that's not hard.

George (49:57):
It's not, it will be hard for them if they don't.

Robby (50:00):
Yeah their life will be hard, well played.
I'm trying to subscribe now um,that's how.

George (50:07):
That's how we can help, that's how we can help you,
that's how we can help others iswhen you subscribe, because
many of you listen to thispodcast.
This is a personal, this is ahuge personal brand journey
exercise.
Absolutely there is.
The reason we do this day in,day out is exactly for that
reason it's for the personalbrand journey Exercise.
Absolutely, the reason we dothis day in, day out is exactly
for that reason.
It's for the personal brandjourney that it creates.
There are videos, there'scontent, there's thousands of

(50:29):
videos out of us now doing thispodcast, because of all the
content that your team's puttogether, because of all the
stuff that we've been speakingabout.
And it has helped.
It is indirectly resulted insales for both of us because
people listen to this podcast,they buy tickets to our events
and then they buy the product orservice that we're selling at
that event or outside of thatevent.

(50:49):
Win-win, it's real.
It's real.
This is real life.
That's right, all right.
I think that's a lot.
I think it's a lot to take inand I think what you need to be
doing, let's give you someaction items.
I want you to post somethingtoday.
I want you to post somethingafter listening to this episode
and I want you to tag eithermyself or Robbie.
So georgepasses orrobbiechicare, don't tag me, no,

(51:12):
no.
Or tag Million Dollar Days,definitely Twice.
Tag him twice, I'll block you.
I know his passcode.
I'll unblock you.
He might, but you should Createa piece of content and then tag
us in it.
I will fucking share that 100%,100%.
Oh well, don't listen to thisguy.
He's not building a person, I'mjust telling you the truth.

Robby (51:33):
Is he?
Yes, he's not a liar.
I'm not going to show you athing.

George (51:36):
Female pilots oh my God, where are they?
Current affair Get them in.
Let's get them on the podcast.
Get them on.

Robby (51:46):
And we're going to bring you more guests as well.

George (51:47):
Yes, we are.
We've got them lined up.
Got them lined up, not thatwe're not enough, we're more
than enough.
You are enough.
Too much Might be too much, waytoo much.
All right guys, thank you somuch for tuning in.
As always, I hope you have amillion-dollar day and cannot
wait for next week.
Thanks everybody.