Million Dollar Landscaper Podcast
Proven practical tips and advice on running and growing your landscape business
Episodes
Turn Your Google Business Profile into a Lead Machine with AI
Most landscapers set up their Google Business Profile once—and never touch it again. But here’s the truth: if it’s not optimized and active, you’re missing out on leads that are already searching for your services.
In this episode, Scott breaks down how you can use simple AI tools (like ChatGPT) to fix and maintain your profile so it actually brings in paying jobs—wi...
Your New Sales Team Works 24/7—and Doesn’t Call in Sick
Too many landscapers are slammed with calls, questions, and quote requests they don’t have time to answer. And that means one thing: missed leads.
In this episode, Scott and Kati break down how you can use AI tools like chatbots and voice assistants to handle common sales conversations without adding more to your plate. These tools work around the clock, never call in sick...
Ever felt like this business is breaking you?
You’re not alone—and you’re not weak. In this episode, Scott gets brutally honest about burnout in the landscaping world. From long days in the field to nonstop client demands, broken equipment, and crew no-shows—it adds up fast. And sometimes, it makes you question whether it’s all worth it If you’ve ever thought about walking away from your business, this episode is for you.
You’ll ...
Ever feel like you’re paying Google—but not getting paid?
In this episode, Scott sits down with Katie Kingsbery of Revkey to unpack why most landscapers struggle with Google Ads—and how to finally make them work. If you’ve ever burned through your budget and ended up with zero real leads, this one’s for you.
You’ll learn:
✅ Why showing up on Google is about more than just clicks—it’s brand credibility
✅ The #1 website mistake t...
Ever feel like your work looks pro—but your business doesn’t?
In this episode, Scott sits down with Ezra McCarthy of Green Frog Web Design to unpack the truth about branding for landscapers—and why it has nothing to do with your logo.
If you’ve ever lost a job to a “cheaper” competitor, this one’s for you.
You’ll learn:
✅ Why your truck, quote, and crew say more than your Facebook page ever could
✅ The difference between brandi...
Ever had a homeowner say, “You’re too expensive”—and not know what to say next?
In this episode, Kati breaks down exactly how to handle price objections without getting defensive or dropping your pants (your prices, that is).
You’ll learn:
✅ Why “too expensive” is usually just a conversation starter
✅ The power of “What” questions to uncover what the customer really cares about
✅ How to turn sticker shock into a sale (with mulch,...
If you’re a landscaper staring at a to-do list that’s bigger than your mulch pile—this episode is for you.
Kati flies solo and unpacks the D4 System (Delay, Delegate, Delete, Do), her go-to move for beating busy-season overwhelm without working longer hours.
You’ll learn:
✅ What the D4 filter is—and why a plain brain-dump isn’t enough
✅ How to spot tasks you can delay until the slow season
✅ Fast ways to delegate jobs (yes, eve...
If you’re a landscaper who’s sick of chasing leads, getting ghosted, or losing jobs to someone who “just called back faster”—this episode is for you.
Scott sits down with James Hatfield, a former painter turned tech expert, to break down what “speed to lead” really means—and why calling people back fast (and with video) could be the key to booking more jobs.
You’ll learn:
✅ Why slow follow-up is costing you money
✅ How to use s...
If you’re a landscaper trying to get found on Google but you’re running your business out of your truck, garage, or storage unit—you’re not alone.
In this episode, Scott breaks down 5 of the most common (and most important) questions landscapers ask about Google Business Profile. These are the questions that come up when you're ready to grow, get more leads, and actually show up on Google Maps.
You’ll learn:
✅ How to set up your pr...
In this episode, Scott breaks down how small landscaping businesses can outrank national chains on Google Maps—without spending big on ads or hiring a marketing agency.
Spoiler alert: You already have a secret weapon the big brands can’t compete with.
Scott shares the 3 ranking factors Google actually uses to decide who shows up at the top—and how small, scrappy landscapers can win by leaning into what makes them local and trustw...
In this episode, Scott breaks down one of the biggest myths in local marketing: that all you need to rank higher on Google is more 5-star reviews.
Spoiler alert: It’s not true.
Scott shares the results of recent tests run with real landscaping businesses—and reveals how some are outranking competitors with double (or triple!) the number of reviews by simply posting updates and photos consistently.
You’ll learn:
In this episode, Scott sits down with Matt Thibeau, founder of Savant Marketing, to break down what landscapers really need to know about running Facebook ads that actually get results.
Matt’s agency specializes in marketing for lawn, landscape, and outdoor living businesses—and in this conversation, he clears up the confusion around boosted posts, ad budgets, creative content, and more.
You’ll learn:
In this episode, Scott sits down with Paul Sanneman, founder of Contractor Staffing Source, to tackle one of the biggest headaches in the landscaping industry: finding (and keeping) good employees.
Paul has helped contractors across North America hire over 4,500 team members—and in this conversation, he breaks down exactly why your hiring strategy probably isn’t working, and what to do instead.
You’ll learn:
In this episode, Scott sits down with AI expert Jonathan Mast, founder of Whitebeard Strategies, to break down how landscapers can actually use AI to save time, win more jobs, and grow their businesses faster.
Jonathan shares real-world examples of how AI can help with everything from writing emails and building SOPs to creating instant landscape mockups right in front of clients — and why landscapers who start using these tools ...
Before you run ads for your landscaping business, you need to make sure your business is actually ready.
In this episode of the Million Dollar Landscaper Podcast, Scott and Katie explain why more leads won’t fix a broken foundation—and how skipping steps can waste your money and wreck your reputation.
You'll learn: ✅ Why "Reach" is the final step in the R6 system
✅ The #1 reason most landscaping ads fail
✅ Simple checks to know if ...
Episode 5 of the R6 Framework Series
Are you always chasing new leads... but forgetting about the easiest sales you could be making?
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down why reselling to past clients is one of the fastest, cheapest ways to grow your landscaping business—and why so many landscapers are leaving easy money on the table.
💡 “Your past customers already know you, like you, ...
Are people checking you out… then disappearing?
You send the quote—and never hear back.
You follow up once—but still crickets.
Now what?
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down Remarketing—how to stay in front of leads who are interested… but not ready yet.
💡 “95% of your prospects won’t buy the first time they contact you. If you’re not following up, they’re going to someone e...
Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.
💡 “If your customer experience doesn’t match your marketing—you don’t have a marketing problem, you’ve got a systems problem.”
...
Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.
💡 “If your customer experience doesn’t match your marketing—you don’t have a marketing problem, you’ve got a systems problem.”
...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why most landscapers don’t have a lead problem—they have a marketing systems problem.
You’re posting on social media… maybe running some ads… maybe even getting leads. But they’re not turning into jobs. Or worse—you're losing money chasing the wrong customers.
💡 “Marketing isn’t magic. It’s systems. And most landscapers are missing the key...
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