Make Shift Happen: Be More. Do More. Have More Success.

“You are just one shift away from unleashing the unlimited success that awaits,” shares Anthony Trucks. After many adversities including being placed in foster care at a young age and losing his NFL career to an injury, Trucks learned the power of “shifting your identity” to reach your full potential.  Tune in to this NEW episode of Million Dollar Monday to hear more. 
 
Chapter Summaries

• 00:41 Introducing Anthony Trucks  
• 03:12 Playing Professional Football
• 05:51 Find Your Identity
• 08:53 The Common Denominator
• 12:47 GPS Planner
• 14:43 Identity Shift
• 16:44 Key Advice
• 20:38 Example of a Big Shift
• 24:06 See, Shift, Sustain

Key Takeaways: 

• “A smooth sea makes not a skilled sailor.”
• It has to do with this desire for us to have easy lives. And when we miss out on the actual aspects of the strength, we need to have a great life because life doesn't get easier, we just get stronger.
• And what happens is the apple falls off the tree and we feel horrible, like the apple off the tree. And eventually that apple rots and we feel rotten. And that's how we operate our life. But we don't realize we were never the apple. You were always the tree. And when you only focus on the piece of fruit, you lose sight of the tree, which means you don't give it the nutrients. You don't get it in the sun. You don't take it. You don't prune the branches. So all of a sudden the fruit dies.
• It's all about the goal, the plan and the start.
• Well a big thing for me is to understand how identity and mindset differ.
• In the book, I explain how to shift into the identity that has the things you want most in life. Because if you were of that identity, you already have those things.

Resource Links

• Identity Shift Book  
• Anthony Trucks Website 
• LinkedIn
• Anthony's Twitter
• Instagram 
• Trucks Training Twitter
• Aww Shift Podcast 

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people with real useful advicefor people with big dreams.
I understand and big dreams.
I turned an investment of$200and a lot of great advice from
some really successful peopleinto my big dream Proforma.

(00:31):
That today is a half billiondollar company.
I'm excited to chat today withmy special guest who knows how
to make shift happen.
And, he is a coach, a speaker,an author, a former NFL player,

(00:54):
a CEO at his own businessIdentity Shift, where he helps
people upgrade how they operateto be, do, and have more Anthony
Trucks.
Thanks for joining me.
Thank

Anthony Trucks (01:07):
You for having me, man.

Greg Muzzillo (01:08):
No, it's all good.
It's all good.
And I love what you say that youare just one shift away from
unleashing the unlimited successthat awaits and it is so true.
It is so true.
And, I love your book.
Got to talk about that identityshift.
So it's all about shifting.
It's the name of your businessname of your book.

(01:29):
It's the name of your kind ofbusiness model, but let's start
at the beginning.
Tell us your story, you know,your growing up years and what
were those things that shapedyou, into everything that you
are today and most importantly,your mindset today?

Anthony Trucks (01:45):
Yeah, I think there's this quote that I love.
I don't know where I heard itwish I could find out, but the
quote goes a smooth sea makesnot a skilled sailor

Greg Muzzillo (01:55):
Yeah, true, true,

Anthony Trucks (01:57):
Right.
It has to be with this desirefor us to have easy lives.
And we miss out on the actualaspect of the strength We need
to have a great life, cuz lifedoesn't get easier we just get
stronger.
For me growing up.
I dealt with a lot of thatdifficulty.
I got Rocky seas early, so I wasgiven away into foster care.
At three, I grew up in a reallyheinous environment of being
beaten and torture, just starvedby some weird people.
I eventually got put into afamily.

(02:18):
It's my current family.
I grew up as the only black kid.
And I'm really poor all whitefamily wasn't adopted to, I was
14.
So 11 years.
14.
Yeah.
So didn't have much self-beliefdidn't think I was capable of
much had no skills that peoplethat was supposed to take care
of me didn't my person who wassupposed to love me.
My own mom didn't love me.
So I just had a lot of, thesedifferent dynamics, but the

(02:38):
question was consistent.
Like who am I?
Who's Anthony?
Where do I fit?
I'm a foster kid.
I'm you know, the only black kidin this all white family in an
all white community.
Like I just, I felt like anoutcast a lot.
I wanted to play sports.
I wanted to do this cool thing,but then I found out like a lot
of us do when you try somethingyou haven't done before.
You're usually not pretty good.
Like, it's you don't inherentlyhave this skillset.
So I just, I was met with a lotof just discomfort and disdain

(03:01):
for a lot of years.
And it led me to a point at 15years old, wake up.
And it was the first time I didit many times since then, but I
woke up and god, I didn't wannabe this guy anymore where this
path was going.
I was not happy with, you know,like this, this wherever this is
going doesn't feel right.
And it was the first time Isaid, I'm gonna figure out,
like, how do I answer thequestion of what does a great

(03:22):
football player do?
Because I wanted to be afootball player back then.
That was the first thing.
Right?
But that question could be puton anything.
How, what does a great husbanddo?
What does a great wife do?
What does a great coach do?
What does a great business ownerdo?
But at that age of 15, I had toanswer the question.
What I found was it takes a lotof out of character actions I
had to catch footballs and liftweights and run routes.
And my teammates from the yearbefore were like Trucks, man,

(03:44):
you suck.
Why are you catching footballs?
You suck.
Why are you running routes, man?
You're horrible.
Why are you lifting weights?
And that's what it feels like.
You get, the feedback from theworld that says, Hey, stay in
your box, man.
Don't, don't try and be better.
What?
That's not who you are.
Well, what if I don't like who Iam?
You know, like, what if I likewhat I'm doing?
So you got to do differentthings.
And so in doing so I stayed thecourse against the odds and lo

(04:06):
and behold, I got footballscholarship played in the NFL
and great things happen.
A lot of crazy things along theway as well.
But that's kinda where thisidentity thing first seeded
itself for my life.
So

Speaker 2 (04:16):
We got a lot of surely it's football season,
right?
It is.
And there's a lot of people thatare gonna wanna know who did you
play college ball for?
And if you want to talk aboutwho did you play pro ball for?

Anthony Trucks (04:26):
Yeah.
Yeah.
So if you guys are, if we cansee the videos, a big helmet to
my side and it's a Oregonhelmet.
So I played the UniversityOregon and I'm a duck and in the
NFL.
I played for the Buccaneers, RedSkins and the Steelers.
The NFL is an interestingacronym that says it stands not
for long, not national footballleague.
So in my third year tore, myshoulder came home and, and that

(04:47):
was actually another massivecrisis, but that was my,
football years for my formativeyears.
For sure.

Greg Muzzillo (04:53):
All right.
So then you're on a great path.
You wanted to play ball, you didplay ball, you figured it all
out and then it sort, it soundslike it was taken away from you
then what happened?

Anthony Trucks (05:04):
Well I broke my life, man don't don't we all do
that.
Sometimes we, go in and we arein control, but we're sometimes
not realizing that we have thecontroller and we're like, we're
half asleep and our thumbs onthe left side, you know, it's
drifting things to the side.
So I came home and when I lostfootball, I lost myself.
I didn't see myself as, asanything more than the game.

(05:26):
And it happens anytime you'vegiven so much to something to
where it's, who you are whensomeone asks, well, who are you?
Oh, I'm a hedge fund.
You know, founder.
I happen to be a coach.
Like it's great, but who areyou?
And if you're nothing more thanthat, what happens is when you
lose that thing, not if, butwhen, because at some point you
will lose it by choice, becauseyou decide to retire or leave or

(05:48):
by chance because somethinghappens, pandemic, right?
You'll wake up one day and go,who am I?
And if you don't have an answerfor that, you get to a deep hole
.
And I did that.
I came home football, took itall from me.
I was like, well, who am I?
I had three kids.
I was married to my wife in myhigh school sweetheart.
And it all came tumbling down,man, everything went out the
window and anything that I couldidentify with that made me me

(06:09):
was gone.
And so I had this long journeyand what I call the fog of life,
which is I'm getting up, I'mwandering through this fog every
day.
And I don't feel like I know whoI am or even the effort I put
forth is worthwhile.
And so I just got to a point oflike I was suicidal and
everything was just downhill.
And that was what happened.
The way I tell people likemetaphorically is it's like

(06:31):
we're, we're all the apple, likeall of our fruit of fruit of our
labor, this, you know, thisamazing.
I got the apple.
Okay.
Then what happens is the applefalls off the tree and we feel
horrible, like the apple off thetree and eventually that apple
rots and we feel rotten andthat's how we operate our life.
But we don't realize we werenever the apple.
We were always the tree.
And when you, wow.

(06:53):
Yeah, man.

Greg Muzzillo (06:57):
Say that again, because there's so much wisdom
there.
I, yeah.
I just wanna chew on that.
Say it

Anthony Trucks (07:02):
Again.
We have never been the apple,which we think we are.
We have always been the tree.

Greg Muzzillo (07:07):
What does that mean to you?
I love it.
Well, if you think about, sowe're the tree that produces
ongoing apples.
yeah.

Anthony Trucks (07:16):
You got what it's all about man, it's it.
Okay.
Because there's fruit of ourlabor, which is the
relationship.
It's our health.
It is our career for me, it wasalso football.
And when you only focus on thepiece of fruit, you lose sight
of the tree, which means youdon't give it the nutrients.
You don't get it in the sun.
You don't take, you don't prunethe branches.
So all of a sudden the rest ofthe fruit dies.

(07:36):
So now my relationship fails.
My body was out of shape.
I wasn't a good dad all becauseI only saw myself as the fruit
of football.
So when I went back years laterand said, let me take care of
this tree, like, which is reallytaking care of building this
identity.
It was a realization of man.
I could actually create more andsweeter fruit, the tree, made

(07:59):
that first piece of fruit.
So what if the tree showed updifferently, included better
fruit.
And that's, that's really what ashift is.
I shift into the individual.
Who's not tending to the appleanymore, but identifies as the
tree and bolsters itself, doesthe things to create deeper
roots, to get in great soil, toreally get that vitamin D and

(08:20):
create better fruit.

Greg Muzzillo (08:21):
I love it.
I love it.
Anthony, I'm gonna tell you why.
I think there were a lot ofpeople that lost their apple, or
lost big chunks out of theirapple over the last year and a
half with COVID and and, andpeople need to shift back to, I
never was that, whatever it was,I was the tree that made it
happen.
And if I take care that tree, Ican make other apples repairs or

(08:42):
whatever happen again.

Anthony Trucks (08:44):
Heck Yeah.

Greg Muzzillo (08:45):
Yeah.
I love it.
All right.
So what did you, what, what didyou do next after you had to
redefine yourself and make thatshift?
What was the next fruit?

Anthony Trucks (08:53):
Yeah, the next fruits I created was like, I
want to create more fruit thanfootball was.
Cause when football was the onlyfruit you're like, oh, it's all
there is.
And then people leave the gameof football or spark basketball
or soccer, whatever it is, youleave it or the job or the
career, whatever it is and youleave it and you go, I'm nothing
without this.
Like, no, no, no, no, no.
How do we go back and take careof this and see what else that
tree can produce.
And so for me, my going back andtaking actions was okay, let me,

(09:18):
I realize this one thing, whichkind of sucks, but it's a
reality.
Greg is I had to look at my lifeand realize I was the common
denominator in all of myproblems.
Me, boom.

Greg Muzzillo (09:33):
As much as people want to point at others,
until you look in the mirror andrealize, no.
It's that guy in the mirror orthat gal in the mirror.
Right?

Anthony Trucks (09:41):
It's either you are creating it or you are
allowing it.
You were the one letting ithappen in your life or you, the
one that's created the problemin the first place.
And so that was a really hardrealization because, but then
here's what it did.
It gave me this freedom to go,let me work on that now, because
until you accept that you don'twork on it and it persists, it

(10:02):
just stays in your life.
It shows up.
It's like kind of like curingthe symptom or curing the root.
Right.
I can go ahead and say, I'mgonna give you some ora-gel for
your teeth cuz it hurts.
But I probably should take careof that tooth at the root, you
know what I mean?
Like I can numb it.
So the difference for a lot ofpeople is they just kind of
numbs thing.
I was like, let go to the root.
And so I went and found like.

(10:23):
I'm not a very good dad.
I'm not a very good husband.
I wasn't showing up as the bestman.
Therefore yeah, sure enough.
These symptoms kept showing upin different place.
I had to keep putting out, butit's like, no, go to the core.
So it started with me going andsitting in a couch, we looking
at a brown wall and saying, whyis this happening in my life?
Why, what was your role in thisAnthony like seriously?

(10:44):
What was my role in my marriagewas my role in the business.
And like really, it was met witha lot of tears and realizations.
And then when I couldn't seesomething, but I knew there was
still problems.
I asked other people, Hey, whenyou look at my life, people that
I respected, by the way I said,when you look at my life, what
do you see that I don't see?
And they told me some things andI, you don't want to hear about
yourself, but you need to.

(11:06):
And so I was able thankfully toput the ego away when I heard it
and go, sucks.
But you know, Hey, it might betrue.
And now I could do the rightwork because that's what people
are missing.
They are doing work but not theright work.
So they look at people and go,well, I'm just going to do this.
I'm going to do that.
It never gets any better becausethey're not doing their stuff.

Greg Muzzillo (11:29):
How can somebody know if they're doing the right
work?

Anthony Trucks (11:33):
If, if you get down the pathway and you wake up
and you go, I am burned out, I'mbroke and I'm broken inside.
because the thing is, if you dothe right work, things start to
pan out.
It's inevitable, right?
If I, if I plug the holes in thebucket, it stops leaking water.
But if you put pluggy stuff allaround the holes, the water

(11:56):
still leaks.
So you'll know when you startdoing and here's what it'll feel
like too.
It will feel really soulcrushing, like in terms of what
you have to accept to do.
I don't say that as a deterrent,I say it as a reality, most
people think changing your lifeand fixing things is really easy
to do.
It's simple.
You just go to the, no, you'regonna have to go and uproot some

(12:16):
stuff that makes your soul wannacry.
But here's a cool thing.
I think it might have been RobinSharma who he says change for
better It is hard in thebeginning, ugly in the middle,
but beautiful at the end.
And that's the path we have tobe accepting of.
And it means you have to go inand find that stuff and realize
it'll be really hard tobeginning messy and then
beautiful.

Greg Muzzillo (12:38):
I know somewhere along the way, um, you wrote
something called a GPS planner.
What brought you to write thatand, and tell us what is that
all about?
Yeah.

Anthony Trucks (12:48):
Well the GPS planner is like my it's a
planner that allows people toactually get that destination,
you know?
Because I've find a lot of humanbeings.
They buy planners with no ideahow to plan.
You got a planner.
feel good about it.
But then what, it's just aglorified to-do list on a book,
you know?
And it's like, no, no, no, no.
So GPS stands for goal planstart.

(13:08):
Most people when they have agoal, they kind of, they know
the, the city, but not theaddress.
Like they have an idea of thatdirection, but they don't really
know where it's gonna go.
So need to know what thatconcrete goal is.
Then if they do have it, theydon't really craft the plan they
trust.
So they just kind of sit thereand go, I'll get it done on
Wednesday.
I'll do it on Friday.

(13:28):
But no one fit done and sayswhat's step 1, 2, 3, 2, 27 look
like, right.
So that's a big thing.
How do you plan?
And the last thing is mostpeople, if they do get to the
point of knowing and planning,they don't start, they give
themselves a deadline.
I know what to do.
I'm gonna get it done by thisday.
And I go, no, what day you gonnastart it.
Because if you start it, it getsdone before your deadline.

(13:50):
And then people go, I just, Igot to get done by that day.
No, no, no.
Well why, when are you going tostart?
Next Monday?
Why Monday?
Why not today?
Why not tomorrow?
And the thing is when you startthinking in that manner, people
go, oh, i t's, it's a differentframing because it's like, w
ell, there is no real goodreason for me to start next
week.
I should probably, I got a plan.

(14:11):
Let's do it now.
You know?
So it's all about the goal, theplan a nd the s tart, why the
GPS, but I was created by givingpeople a way to understand how
to plan with that planner.

Greg Muzzillo (14:21):
It's kinda like that restaurant that says free
crab on tomorrow.
Yeah.
free crab tomorrow.
because Tomorrow never comes

Anthony Trucks (14:28):
Yeah.
Right.
That's great.

Greg Muzzillo (14:32):
Yeah.
I love it.
All right.
So you're a business owner.
You do a lot of public speaking.
You're an author and, and thisis what your most recent book,
right?

Anthony Trucks (14:42):
Identity shift.
Yep.
That's it.
Identity shift, man.
My baby.

Greg Muzzillo (14:46):
Yeah.
It's wonderful.
And uh, it's great.
It's great mindset stuff.
What are the key lessons thatyou'd like to share from the
book?

Anthony Trucks (14:56):
A big thing for me is, uh, is to understand how
identity and and mindset differ.
Right?
Cuz mindset's this thing that isgreat in action.
It's a great skill.
But there's a point in time whenI get to this out stretches and
outreach stuff, my mindset, forexample, I could go into a
boxing ring and I got to win andI could have a mindset that says

(15:16):
you gotta find a way to win nomatter what happens, you know,
power through, you got this.
At some point I will find mywits end, my brain's ability to
do anything.
I got punched in the mouth 17times.
Then what do you do to win?
What I've found is if I am aboxer, I will find a way to win.
If I'm a guy who is tryingboxing with a good mindset, it's

(15:38):
okay to give up.
Because it's, you know, it'sjust a thing I'm doing.
It's a vast difference.
When you identify as thatindividual, you will almost
instinctually find a way.
And it's funny is thisindividually will and we don't
hear them say I did it because Ihave a great mindset.
They go, no bro.
I'm a, boxer's what I did.
That I'm a football player.
It's who I am.
I'm a mom.

(15:58):
That's why I did that.
A mom doesn't go.
It was three in the morning andmy kid was poop on the floor and
I cleaned it all up and someonegoes, Karen, why would you do
that?
she didn't go I have a greatmindset.
She goes, I'm a mom.
That's what a mom does.
Right.
And so that identify is a bigpiece.
So in the book I explain how toshift into the identity that has
the things you want most inlife.

(16:20):
Because if you were of thatidentity, you'd already have
those things.
Yeah.

Greg Muzzillo (16:24):
There's a lot of wisdom there.
Most of our listeners, Anthonyare aspiring entrepreneurs or
people who are in the battle ofbuilding and growing a business.
Tell us what key advice youhave, especially for business
owners looking to start, grow orscale their business.

Anthony Trucks (16:44):
Yeah, for me, I think it boils down to, to
starting out with a actualheartfelt problem to solve.
Especially nowadays the marketis very loud.
Everybody's talking and if youjust go in and you don't try to
find a way to stand out, thenyou don't, that's it, you, got
to stand out to stand out, so tospeak.
And the funny thing is, mostpeople don't comprehend.

(17:06):
How much better you stand outwhen you a re only talking to
one individual, I c all i t thethe man o n t he corner concept.
So if I go to like a large city,t here's a guy i n the c orner
with a megaphone on a soapbox,yelling at people.
I naturally tune that guy out.
I just, y ou k now, l ike there's some guy yelling, but
there are times w hen I'mwalking down t he street and I
see two people intently talkingto each other and I will ease, d

(17:30):
rop like crazy.
Like what a re they?
What are they t alking about?
You know?
Y eah.
Same thing.
When I'm talking to my person tosolve a problem that they want
help with just them, the rest ofthe world will eavesdrop.
So if you start with a veryspecific problem to solve for
someone specific and you talk tothem, your business will
blossom.

Greg Muzzillo (17:49):
Yeah.
All right.
So I find a problem then what?

Anthony Trucks (17:53):
Then you could actually have to go in and find
a way to solve it.
Definitively.
Now this could be creating aproduct.
It could be a service.
If it's gonna be a service, youbetter have a system because I
can't go in there and createsomething and, and people have
to trust that.
I'm gonna figure it out based onhow I feel today.
I'm really good at havingprocess.
That's why McDonald's works.
You know, they have greatprocesses as to how they create
their hamburgers.
Right, And most people don'trealize that a business there's

(18:15):
a difference between being inbusiness and a business.
Being in business means I cantrade my time for money.
Being a business means that if Itook a break right now, there's
still money coming in.
And also a business.
When you set it up properly,it's not based on how you feel
and what you think you should dotoday.
It should tell you what to dotoday because it's Monday and

(18:36):
this is what happens in thebusiness on a Monday.
Right, right, right.
And a Tuesday.
Right?
So for me, it's a lot of like, Ihave this, who am I gonna solve
the problem for?
What's the problem I'm, solving?
How do I create a structure thatallows this thing to really be a
business and run?
Because if the business can tellme what to do, eventually could
tell somebody else what to do.
And now I can take my step backand build an actual business.

Greg Muzzillo (18:59):
A lot of people listening, still trying to
figure out what they need to doto adjust to the new reality
that we still don't even knowwhat it might be or look like
what advice Do you have foranybody listening, whether
they're an employee or abusiness owner or whomever.
Yeah.
How to get their mind wrappedaround what they need to do to

(19:20):
adapt to the new reality.
That's still emerging.

Anthony Trucks (19:25):
Yeah.
I think you have to be the onewho is prepared to take a leap
and catch yourself like a cat.
If you fall, like, that's theway to do it.
There is not definitive.
I don't think it's ever been abetter time in the world to
start something and try becausewith all the circumstances, if
you fail a little bit, peopleare more likely to let you off
the hook.
Like I get it.
It's a pandemic.
You tried though.

(19:45):
Right?
So for a lot of people, I thinkthere's some part of us that
calls in our gut and says, weshould try that.
And then the logic kicks in andgoes, no, no, no stop that cuz
this.
And they start spitting a bunchof stuff in our brain of what
could go wrong.
I think the people I've seen whohave had great success, they had
a weird little gut feeling andthey jumped, took a leap and
rode it.
And the thing is, even if theydidn't get the return or the

(20:07):
outcome they wanted, they nowhave more information than
anybody else did to make a moreinformed decision the next time.
So if we're in this world andyour gut says, try something, I
am all for like, try it nowdon't put your family at risk.
Don't, you know, put all yourlife saving this.
Like don't do any things in areally extend you.
But if it means going intoselling something and, and maybe

(20:29):
what you're putting line in alittle bit of ego, little bit of
pride, like lay it down man,like take those leaps that
people won't take, becauseyou'll find the holes of gold
that nobody else is finding.

Greg Muzzillo (20:39):
And it's out there, it's out there in spades
but it takes some digging totake some looking and some
self-reflection.
Do you have any stories or astory about people who have made
one big shift?
Yeah.
That has really helped unleash,all that.
They could become

Anthony Trucks (20:57):
A hundred percent.
I got a guy named Frank.
He came in might have been 2019I started work with him right
before the pandemic.
And he had, gone through asituation where like really
tough life, you know, doingstuff where he just wasn't the
most you know, amazing husbandwas like, I think at one point
like living in like an apartmentsomewhere like a hotel, I don't
know what it was.
He said he had this time i n theshower where h e j ust woke up

(21:18):
and all of a sudden startedbuilding something, built a
business that h e a couple yearslater sold for a million
dollars.
But the problem was his identitystill identified as that guy who
was like, you know, drunk in theshower.
So when I started to work withhim, he w as like, look, I just
sold a business for a million.
I think it was an accident.
I don't, I don't know if Ideserve much more.
That it's funny.
He was making about$3,000 amonth.

(21:39):
And so we got working, man didsome work, pushed him past those
comfort zones, helped himstructure the new identity.
And the cool thing about anidentity shift is it's not just
this thing you do.
And then you get to, to life,you, you actually creating and
accomplishing things in realtime while elevating yourself.
So you, you actually do make themoney while making this
transformation.
And so fast forward, I think itwas a year and three months.

(22:02):
I get a message.
It goes, Hey, just wanna let youknow from the work that we did
back then, this at this time nowat about a year in, I have now
surpassed$1,560,000 in my newbusiness.
Wow.
Seven figures.
Yeah.
From$3000 a month to sevenfigures in about I think it was
a little bit over a year.

Greg Muzzillo (22:21):
It sounds like part of it was, he didn't feel
worthy.
Am I hearing that right?
.
That's a huge issue.
Probably got a lot of peopleliving in a day listening right
now that maybe they don't feelworthy.
Maybe they don't feel theydeserve success and maybe they
don't even know that that'sgetting in their way.
How can people figure that outand sort that out?

(22:43):
What are those mindset issuesthat need a shift?
How can we figure that out?

Anthony Trucks (22:47):
They're all wrapped up inside.
That's a cool thing.
And the bad thing is it's allinside the identity.
Like every, your identityencompasses every single part of
that.
Everything.
There's no part of anything thatlives outside of your identity,
right?
You identify as blank the wayyou do it is you go through a
process.
So I, as a, young guy and evenas I got to my, you know,
business years now, I wentthrough it haphazardly.
I just kind of did some thingsand figured it out.

(23:09):
But I codified it now.
Like I got it down to a reallygood system.
So when me and Frank wereworking, it wasn't guesswork.
I wasn't like let's try somethings, throw some spaghetti at
the wall.
You know, I was like, Hey,here's step one.
So I call, I create, what'scalled the shift method.
When I created this, it wasgoing through the past of my
life.
Clients I'd work with, butreally like psychology
neuroscience.
How do we work as humans?

(23:29):
And when I put it together andwalk people through it, it
allows you to uncover all ofthat stuff.
Step by step there's the seaship sustained face.
When you go through them all inthe right order with the right
exercises done at each stage,they all set each other up to
where you go through.
And by the back end, you kind ofwake up one day and go, holy
crap.

(23:50):
I can't even get back into thehead space of the old me.
How did I used to think likethat?
Why did I used to operate likethat?
Like we'll ask ourselves thosequestions.

Greg Muzzillo (23:59):
Yeah.
I don't fit in those clothesanymore.
You

Anthony Trucks (24:02):
Know, it's how it is.
And that that's the thing we do.
So it's, it's all a matter ofprocess.

Greg Muzzillo (24:05):
Process.
As we wrap up our time together,you said some really key words
there.
Can you say each of those wordsand give us a sentence around
them?
That sounds like reallywonderful advice.
Yeah.
for us to close out our time, goahead.

Anthony Trucks (24:20):
Beautiful.
It's See, shift, sustain.
It is hard to see the label whenyou are in side the jar.
If I'm in the jar, don't see it.
So you got to find a way to seeyourself.
Yeah.
That may be self awareness.
It could be outside people.
We have some exercise we do toget that figured out.
Then now you have to do twoparts in the shift phase.
You have to actually create yourzone identity, your ideal zone

(24:42):
identity, who you are when youare in the zone.
Because that's the identity Iwant you to live as.
And then I have to go, okay,great.
What must I do to build up tothat?
What actions must I take overtime to where I believe it's who
I am.
And the last part is sustain.
How do I sustain the trajectoryin that direction for the long
haul to where I do wake up oneday and go, holy crap.

(25:02):
I don't recognize myself, but ina good way.

Greg Muzzillo (25:05):
Yeah.
In a wonderful way.
Yeah.
And Anthony, you areinspirational again.
I think if anybody's evenwondering if it's time for a
checkup from the neck up, asthey say, I would strongly
advise, get the book,Identityshift.com.
That's your website.

Anthony Truck (25:22):
Identityshiftbook .com

Greg Muzzillo (25:23):
Identity shift book.com is how people can find
you.
Yeah.
And, Anthony, you're truly aninspiration from where you came
from to where you are to howyou're helping people shift
their lives and become thepeople that they wanna become.
Anthony, thanks for your time.

Speaker 3 (25:39):
Welcome man.
Thank you.