Million Dollar Nonprofit

Most nonprofits think Facebook ads are a gamble—throw in $100, hope for the best, and brace for disappointment. But what if that same $100 brought in over $5,000 in donations... with just one simple ad?

In this episode of The Million Dollar Nonprofit, I’m pulling back the curtain on exactly how we did it. You’ll learn the real strategy behind the Facebook ad that converted cold traffic into 46 brand-new donors, including the Cha...

Not every potential donor bounces because they don’t care—sometimes life just gets in the way. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly dives into the art (and science) of turning “almost” donors—the people who clicked, scrolled, hovered over the donate button, and then disappeared—into loyal supporters. These looky-loos are actually some of your warmest leads, and with the right retargeting automation, yo...

What if you could take your best donor—the one who always shows up, gives generously, and champions your mission—and find 100 more just like them? It’s not science fiction. It’s predictive AI. And in today’s episode of The Million Dollar Nonprofit, we’re unlocking how small nonprofits can use smart tech to identify, attract, and retain high-value donors with less guesswork.

Host Tom Kelly walks you through a step-by-step system ...

Have you ever opened an email and thought, “Wow, this was written just for me”? That’s the power of personalization done right—and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to harness that same power for your organization, even if you're sending to thousands at once. We're diving into personalization at scale—how to use behavior-based segments, dynamic content blocks, and AI-driven prompts to craft do...

Still blasting the same email to your entire list?

If your donor list feels more like a disorganized mess than a powerful fundraising tool, you’re not alone. But there’s a better way—and no, it’s not just for big nonprofits with massive budgets and tech teams. It’s called smart segmentation, and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you exactly how to use it to raise more, get fewer unsubscribes, and f...

Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas hel...

Why They Give: Speak Your Donor’s Language with the Donor Identity Framework

Ever wonder why some emails resonate—and others fall flat? It’s not about how clever your writing is. It’s about who you’re speaking to. In today’s episode of The Million Dollar Nonprofit, I’m breaking down a powerful, 3-part system I call the Donor Identity Framework—a simple but game-changing approach that helps you connect with donors on a deeply per...

What if your next fundraising campaign ran itself—while you were out living your life?

In this episode of The Million Dollar Nonprofit, host Tom Kelly shares how to build a “weekend workflow” that lets your fundraising emails, texts, and social posts launch on autopilot—while you enjoy your Saturday.

No burnout. No scrambling. Just smart automation, AI-powered tweaks, and a plug-and-play campaign system that brings in donatio...

Feeling like you’re always a step behind on your fundraising calendar? You’re not alone—but it doesn’t have to be that way.

In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through how to plan your entire year of fundraising and outreach in just one focused afternoon. No scrambling before Giving Tuesday. No last-minute Earth Day posts. Just a clear, doable roadmap powered by ChatGPT, Google Sheets, and s...

Fundraising Funnel” Sounds Gross? Let’s Fix That.

You know that sinking feeling when someone says “you need a fundraising funnel”? Like suddenly, you’re supposed to turn into a marketer, copywriter, and tech wizard all at once? Yeah—no thanks.

But here’s the truth: You already have a funnel. It just might be stuck in your head, a little broken, or missing a few key steps. Today, we're going to fix that—without the cringe.

...

Nonprofit newsletters are often long, clunky, and ignored. But what if yours were short, human, and actually got opened?

In this episode, Tom Kelly shows you how to write a powerful donor newsletter in minutes—with a little help from AI. You’ll learn how to:

• Pick a winning newsletter format (that doesn’t change every month)
• Use ChatGPT to write warm, engaging content fast
• Craft subject lines that 3x your open rates
• End with ...

What if your nonprofit could show up online every week without burning out your team? In today’s episode, I’ll walk you through how to build an AI-powered content flywheel that turns one idea into 10+ pieces of content—email, social, video, and more.

This system is for any nonprofit that’s short on time but big on stories. You’ll learn how to capture one meaningful moment (your “content seed”), then use AI to repurpose it into a...

What if fundraising felt more like matchmaking?

Every donor is different—some love hands-on programs, others care about systems change or behind-the-scenes support. But most nonprofits send the same generic updates to everyone. No wonder engagement is flat.

In today’s episode, Tom Kelly shows you how to use AI to build a donor matchmaking system that connects the right person to the right project—automatically. You’ll learn how t...

What if your nonprofit ran like a startup—lean, fast, and laser-focused on growth? What if it automated like a tech founder—without the 100-hour weeks or massive budgets?

In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to scale your mission with the mindset of a startup and the tools of Silicon Valley. You’ll learn how to build systems that run themselves, automate repetitive work, and use A...

Legacy giving doesn’t have to be uncomfortable—and it definitely doesn’t have to feel like estate planning. In today’s episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a legacy giving funnel that’s warm, hopeful, and deeply personal. You’ll learn how to reframe the conversation so it’s about impact that lives on, not end-of-life decisions.

We walk through a fully AI-powered, 3-email campaign you can auto...

Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.

You’ll learn:

• How to write warm, human emails with ChatGPT
• The 3-part sequence: Reconnect, Remind, Reinvite
• How to automate the entire campaign in under an hour
• Real-world results (sp...

Your Emails Should Sound Like You — Not a Robot

Ever send an email and cringe a little when you read it back? Too stiff. Too formal. Too… nonprofit-y. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly shows you how to flip the script and train ChatGPT to actually sound like you — warm, real, and human.

You’ll learn a dead-simple 3-step method to create a “voice file” that AI can use to mimic your natural tone in ...

You had the perfect donor meeting — great questions, real interest, even a smile during your impact story. Then? Crickets. No reply. No donation. Just silence. In this episode of The Million Dollar Nonprofit, Tom Kelly shares 7 donor follow-up prompts that saved a $25,000 gift — and how you can use them word-for-word.

You’ll learn how to build a simple, automated 10-day follow-up sequence using ChatGPT and platforms like Convert...

Most nonprofits treat every donor the same — but major gifts come from meaningful, intentional relationships, not generic thank-yous. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through the Donor Love Ladder, a five-step journey that turns one-time donors into lifelong partners — all without adding manual work to your plate.

You’ll learn how to use ChatGPT and automation tools like ConvertKit, DonorBooks...