Million Dollar Nonprofit

What if just 10 people could spark real momentum for your mission this week? You don’t need celebrities — you need community influencers who care about your cause. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build your Nonprofit Influencer Stack, a system of small collaborations that actually drive awareness, engagement, and donations.

Learn how to find the right partners, co-create authentic stori...

What if one local influencer could raise $5,000 for your nonprofit — just by sharing one Instagram Story? You don’t need celebrities to make an impact; you need the right people who believe in your mission. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to automate 90% of your influencer outreach using AI.

Learn how to find local advocates, write personalized outreach scripts that sound human, and build r...

When’s the last time you read a nonprofit’s FAQ page? Most people skip them — and most FAQs are boring, jargony, and transactional. But your FAQ page doesn’t have to be a dead end.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn FAQs into a list-building and donation-generating machine.

Using AI and the Clarify. Connect. Convert. framework, you’ll learn how to rewrite your FAQs in a warm, human ...

Why do people line up for iPhones or grab concert tickets instantly? It’s not need — it’s FOMO. And in fundraising, the same psychology works wonders. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create AI-powered countdown campaigns that inspire urgency, not guilt.

You’ll learn how to design teaser emails, build automated countdowns with tools like Deadline Funnel or Zapier, and celebrate miles...

How many times have people joined your waitlist or signed up for updates, only to quietly fade away? In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn that passive interest into active giving using an AI-powered waitlist-to-donor funnel.

You’ll learn how to:

✅ Warm your waitlist with anticipation emails

✅ Woo them with VIP-style personal invites on launch day

✅ Win their donation and turn them...

What’s the point of thousands of likes or poll votes if they never turn into donations? In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to bridge the gap between engagement and action — using Zapier + AI to turn every Instagram tap, comment, or DM into a new email subscriber automatically.

You’ll learn how to:

✅ Capture engagement data from Instagram, Facebook, or TikTok using Zapier

✅ Connect with fo...

Most nonprofits build campaigns based on guesswork — assuming what donors care about instead of asking them directly. But what if you could gather real donor preferences with just a few Instagram polls?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple, fast, and fun way to collect donor insights using Instagram Stories, polls, and sliders — and then use AI to turn those insights into smarter campai...

What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot.

Using the framework Hook. Hab...

What’s harder than getting a donor to give? Getting them to share why they gave. Those stories are gold — but most nonprofits never capture them.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a video testimonial generator using ChatGPT + Typeform so you can collect, polish, and share authentic donor stories on autopilot.

Using the three-step framework — Ask. Assemble. Amplify. — Tom walks you...

Most nonprofits sit on storytelling gold — powerful donor and beneficiary testimonials that could inspire thousands, but instead, they collect digital dust.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take those real stories and turn them into scroll-stopping, donation-driving videos using AI tools like Descript, OpusClip, and ChatGPT.

You’ll learn a simple three-step framework — Collect. Clip....

Why do people share TikToks, memes, or YouTube Shorts? Because it feels rewarding. Now imagine if your donors felt that same reward every time they shared your mission.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a donor growth loop that turns every donation into a ripple effect of giving. Using a simple three-step framework — Trigger, Reward, Repeat — you’ll learn how to encourage donor s...

If every donor brought just one more, how fast would your nonprofit grow? Double. Triple. Explode. That’s the power of referrals — and the key to sustainable, scalable growth.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a donor referral engine using AI and automation. You’ll learn the Identify, Incentivize, Integrate framework to find your best evangelists, motivate them to share your mission,...

Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out.

But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly?

In this episode, Tom Kelly shares a proven framework:

Recruit. Resource. Repeat.

You’ll learn how to:

• Use AI to identify your most...

When a supporter hosts a fundraiser for your nonprofit—whether it’s a birthday campaign, 5K, or classroom challenge—who usually gets thanked? The donors. But the person who did all the work—the one who rallied their friends, shared your mission, and raised the money—often gets little more than a quick “Thanks for hosting” email.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to automate thank-you campaign...

What’s the real difference between a good volunteer and a great one? A good volunteer shows up, helps out, and goes home. A great volunteer spreads the word, brings their friends, and tells your story better than your staff does.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to turn your volunteers into donor advocates—people who don’t just give time, but also help you raise money and expand your rea...

How often do you contact your volunteers? Not just when you need them—but to thank them, encourage them, and invite them deeper into your mission? Most nonprofits are great at recruitment—but terrible at retention. They treat volunteers like gig workers, people who clock in, do a task, and leave.

In this episode of The Million Dollar Nonprofit, Tom Kelly shares how recurring volunteer outreach can change everything. You’ll learn...

Tired of chasing down volunteers with endless reminder emails, last-minute shift swaps, and chaotic spreadsheets? You’re not alone. Most nonprofit leaders spend way too much time coordinating volunteers—and it doesn’t have to be that way.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the easiest volunteer coordination system ever, using nothing more than AI + Google Calendar. No fancy software...

Most nonprofits think of volunteers as helping hands—but the smartest leaders see them as something more. Volunteers are not just free labor; they’re future donors, champions, and even board members. The question is: how do you move people from “I’ll help for an hour” to “I’m all in for the mission”?

In this episode of The Million Dollar Nonprofit, Tom Kelly introduces the Volunteer Loyalty Ladder, a simple three-step system—Wel...

If you’ve ever found yourself training the same volunteer on the same task for the tenth time, you know how exhausting and inefficient it can be. Not only does it drain your time, but it also slows down your events and leaves volunteers confused. The good news? Volunteer training doesn’t have to be manual. With the right tools, you can automate it once and use it forever.

In this episode of The Million Dollar Nonprofit, Tom Kell...