Winning New Clients Through "Competitive Differentiation"

Insurance agents who struggle at setting new business appointments with prospects, or winning signed Broker of Record Letters, or winning through a quoting process, are typically agents that don't have a Competitive Differentiation that makes the prospect say, "Wow!" In other words, if you don't have anything -- either a tangible service or a unique process -- that separates you from other competitors, your prospect will subconsciously toss you in the bucket of mediocrity and not do business with you. Why? Because, they already have an agent equal to or better than you, so they don't need you. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will GIVE YOU EXAMPLES of differentiation services, both that are insurance-related and also Micro-Niche focused. Also, be sure to check out www.permissionproducerschool.com as the next cohort of students to go through our sales school will take place at the end of February. Get registered before all of the seats are gone! Key Topics: Why competitive differentiation is key to winning more business The power of micro-niching to stand out from competitors How to create a unique value proposition that prospects can’t ignore Differentiation services that help secure more clients Proven strategies for negotiating lower premiums with underwriters Real-world examples of successful competitive differentiation tactics Overview of the Permission Producer School for mastering sales and prospecting Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm