Over the last several years, millennials have been upending the consumer market as companies scramble to find the best way to attract the world’s first group of digital natives, a wily lot who thrive on innovation, automation, and all of the latest tech gadgets.
As more of these young adults enter the workforce and begin investing in their futures, businesses are quickly realizing they will have to change their approach to appeal to this demographic’s unique set of needs and expectations, which are on course to completely disrupt the status quo. In other words, it can’t just be business as usual with the smartphone generation.
Today's guest is Aaron Froug the Co-Founder and CEO of Grifin.
Grifin was started in 2017 by Aaron Froug and Bo Starr, two students at the University of Florida. In their last semester at UF, the two started working on an idea to help their peers build a better relationship with money. After graduating with Bachelor’s Degree in Economics and Finance, respectively, they both turned down job offers in the financial industry to stay in Gainesville and pursue Grifin.
Grifin automatically buys you $1 of stock in the companies you shop at. The next time you purchase a cup of Starbucks coffee, you’ll automatically invest $1 into Starbucks stock. Ordered something from Amazon? You now own $1 of Amazon stock. With Grifin, your ownership comes with benefits. You’ll share in the growth of the companies you own. When they make money, you make money. You also have the ability to impact the decision-making of your companies. Each dollar of ownership gives you the ability to vote on the future of the company.
Today's show is a bit different as I'm also joined by two traders that give Millionaire voices a new Around the Horn vibe.
SO here is episode 3 of millionaire voices with Aaron Froug
Connect with Aaron and Grifin
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