Episode #167 - Tech School Programs: The Gateway to Success w/Colby McLaughlin -Trim Illusion - Mind Wrench Podcast

Episode Transcript
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Rick (00:00):
This week.
My special guest has not onlyhad an incredible success in the
automotive aftermarket for thepast 15 years since he left the
Custom Cars and Concepts programat Washtenaw Community College,
but his passion for all thingsautomotive was ignited.
He's now fighting the goodfight for our industry on many
fronts.
He has absolutely fast-trackedhis career through the
automotive aftermarket to astrong position in the

(00:23):
Professional Re-StylersOrganization or PRO Board, and
he's proactively working withmany others to protect things
like ICE vehicles from banssupporting the Right to Repair
Act and the many other threatsagainst our current ability to
customize our vehicles as we seefit.

(00:50):
Welcome to the MindWrenchPodcast with your host, rick
Sellover, where minoradjustments produce major
improvements in mindset,personal growth and success.
This is the place to be everyMonday, where we make small
improvements and take positiveactions in our business and
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next-level growth and quality oflife.

(01:14):
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(01:56):
you never miss another episode.
Recently, I had the opportunityto sit down with a young man
whose intense passion for thisindustry can truly be seen in
the actions that he takes.
Colby McLaughlin is currentlythe president and managing
partner of a growing accessorycompany called Trim Illusions.
This week, my special guest hasnot only had an incredible

(02:16):
success in the automotiveaftermarket for the past 15
years since he left the customcars and concepts program at
Washtenaw Community College, buthe's now fighting the good
fight for our industry on manyfronts, as well as working hard
to earn an influential positionon the senior board.
Since I first met him back in2009 at Washtenaw Community

(02:37):
College, where his passion forall things automotive was
ignited, he has absolutelyfast-tracked his career through
the automotive aftermarket to astrong position in the
Professional RestylersOrganization, or PRO Board,
where he sits as chair, and he'sproactively working with many
others to protect things likeICE vehicles from bans,

(03:00):
supporting the Right to RepairAct and the many other threats
against our current ability tocustomize our vehicles as we see
fit.
So please join me in welcomingan old friend of mine, colby
McLaughlin, president andManaging Partner of Tremolutions
to the MindWrench Podcast.
Colby, so glad you're here.
Welcome to the show.

Colby (03:19):
Thanks, Rick, and happy to catch up, man.
It's been a long time.

Rick (03:23):
Yes, it has.
So it was kind of cool seeingyou the past two years at SEMA.
First time I saw you there Iwas just shocked.
I came by your booth.
I'm like dude man, you reallygot it going on here.
You know, I was reallyimpressed with that.
So just from that point Ithought, god, what a great story
.
I thought your little successstory so far for our industry.

(03:51):
And this is kind of you know, aswe get through this, I kind of
want to frame this around.
This is kind of a testament tothe value of trade schools or
technical colleges.
It's kind of like a gateway tosome pretty successful careers
and influence within thisindustry in a lot of different
aspects.
You know somebody sitting likeyou were sitting in 2008 or

(04:11):
2009,.
You know, going through theclasses and learning the custom
cars program which was just, itwas a kick-ass program.
I love that thing.
But you would have neverguessed it a million years, 10,
15 years from now, you'd besitting as a president of an
accessory company, right, andmaking strides and making
movements and being involved inthis industry at levels that

(04:33):
guys have been in this business25 years haven't touched yet
right.

Colby (04:37):
Yeah, and I mean a lot of it.
I love networking and it'sbecause I truly have a passion
for people in our industry andyou never know, when you have a
conversation or give somebody acall or whatever, where that
conversation may lead to, and soI attribute a lot of it and
that comes down to my mentors.
My mentors are some of the bestnetworkers I ever met, and so I
learned very early how well youbecome connected is how

(04:58):
successful you and your businesscan be in the industry.

Rick (05:02):
Absolutely.
I've done several podcasts juston networking alone because
I've seen the value of it over alot of years.
But yeah, specifically when yougo to something like SEMA,
that's the place to go intonetworking, right?
So, anyways, I want to dive in,Colby, a little bit into your
background I know a bit of itand just share it with the

(05:22):
audience.

Colby (05:24):
You had some interesting cars even before you got into
that washington program right,yeah, so my, you know well, me,
I was broke so I didn't haveanything.
I had 95 neon, you know, with afive speed on it and I thought
it was the coolest thing afterfast and furious came out.
You know, uh, but my dad had a67 camaro.
Growing up we had some Foxbodies and stuff, but cars were

(05:44):
always.
It was always.
You know Hagerty on the or youknow Jegs or Summit it was
always something on TV and soyou know watching Mecham and
Barrett.
So it was everything at home.
And you know, I went to, as youmentioned, washtenaw Technical
Middle College.
That was a phenomenalopportunity for me because the

(06:04):
state was investing in kids toget into trade schools, because
in the US we have and it'sgetting worse a bigger imbalance
between trade schools andtrained technicians compared to
what they consider the IT.
Years ago, australia had one ofthe best balances between trade
schools, and that because theyrecognize that we need to make
sure trade schools are working.
We still need plumbers, westill need welders, we need all

(06:26):
these positions that are highlyskilled and highly trained, but
they're not this glorious IT youknow, southern California IT
position and so I went into thetechnical middle college.
They basically accelerate yourlast two years of high school
into about two semesters at thecollege course, and my parents,

(06:49):
once I got done with all of myhigh school courses over at
Washtenaw.
My parents wanted me to get intowhite collar All my family's
blue collar.
My dad was a mason, my mom wasa nail tech I've seen what years
and years of abuse can do thatand they wanted me to go into
white collar and so I went intothe business management courses
and I absolutely hated it.
And then, you know the sameplace that you and I met I go

(07:10):
over to the garage over atWashtenaw community college and
seen what Gary Sobrey and andTim V and all them were doing on
cars and I was like, holy shit,this is, this is me, this is
fast.
Motorcycles, lowered magnums,custom paint jobs, sound systems
, I, I, I fell in love with itand I said, I, this is the path
I'm going.
My parents were, uh, my parentswere pissed, uh.

(07:32):
Needless to say, now we've madeamends on that they've gotten
over it now yeah, they've gottenover it now but,
at the time they were like wedon't want a grease monkey
because there's this huge stigmabehind uh, mechanics or
technicians that you know isfrom the 70s and 80s.
It's far surpassed that.
What I love about theautomotive, as you've seen,

(07:54):
there's it doesn't matter.
I have friends that are just insocial media or they're
accountants or they'retechnicians or, you know,
they're photographers orjournalists, but they're so
passionate about cars but theydon't necessarily work on them
for a living.
There's a room for all of thesethings with our environment,
and so it doesn't matter whatyou choose to do professionally,

(08:16):
it can still be tied to cars ina way, and that's what I seen
at that time.

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Right, no, I would agree thatwas.

(10:07):
It was an excellent program.
I got involved in that just inthe outset.
I already had a job and but Iwas so intrigued by what they
were doing because you know mostof my career, I've always tried
to encourage other people toget into this industry.
I've made a great living out ofthis industry.
I've always tried to encourageother people to get into this
industry.
I've made a great living out ofthis industry.
I've enjoyed it.

(10:28):
There are so many cool peopleto meet and I've always tried to
encourage others and I knowthere's a bigger movement beyond
me trying to get more techs,more kids involved into this
industry, because we really needthem.
But when I saw what they weredoing there, I'm like man, this
is out of the box.
These guys are building, youknow, custom rides for

(10:48):
celebrities.
They're going to the auto shows, they're going to SEMA with
these things and they'reteaching these kids along the
way and they're getting themactively involved and I thought
what a cool thing, I need to bepart of this.
So I went down there and justtook a tech assistant job, and
part time, just so I could bepart of that.
You know environment and that'swhere I met you and several

(11:09):
other young guys down there thatwere just digging the shit out
of what they're doing, and youknow some really, really cool
things came out of there.
A lot of great people have madesome relationships that are
still going strong after 15years.
So it was great to see youthere, colby, and I think it was
a great learning lesson for you.
But, man, you kind ofjet-setted right out of there

(11:31):
into like next level stuff thatI was really surprised with.
So as you were going throughWashington number one, did you
complete the whole automotiveprogram there?
So this is I'll put you on thespot and get you in trouble.

Colby (11:44):
No, no no, this is good.
Actually, this is good, it'sarguable.
Now, it was a lot of stuffgoing on at that time.
I'll answer the question atthat time.
But to preface that, so CustomCars and Concepts was called an
advanced program.
So what Gary and Tim and allthem did is said all right, we
need the best welders, we needthe best mechanics, we need the

(12:13):
best welders, we need the bestmechanics, we need the best body
.
Guys, let's create a group ofstudents and let's let's build
the custom cars and conceptsprogram.
So we had a good balance toconsider what we would be a hot
rod shop or custom shop.
So we go through that and I geta call from Gary and it said
and he says hey, gm performancejust approached us because we
were in the backyard of the bigthree, which made things really
easy with oem relations and alot of aftermarket relations.
And he said they want to builda 70 chevelle, they're releasing

(12:35):
the 572 crate motor and theywant to have the college build
this 70 chevelle to put this 572and we're going to do the hot
rod tour.
It's going to be on the coverof gm performance parts.
We're going to send you guysout to SEMA.
And for me, I was the youngestin the program so I couldn't
even sign the release for me tobe on TLC rides.

(12:55):
For this my parents had torelease it for me and it was a
really cool opportunity.
Really showed hard work in thebeginning, a lot of hours, a lot
of us.
You, you know we wereentry-level students.
It's not like we've been doingthis for 30 years, so there's a
lot of learning along the way, alot of fuck-ups that happen
when you're 17, 18 years old anduh.

(13:16):
But anyways, fast forward thatwe go out to to see my we're in
the GM performance parts boothand I'm in the booth and and a
couple gentlemen approached meand he was the owner of special
projects.
They're in Plymouth, which youand I were familiar after I
graduated from college.
It was a concept car for sevenyears, so at that point in time
they offered me a position.
Now I had gotten my associates,but I hadn't gotten my

(13:39):
certificate for CC star for thecustom cars and concept program.
So Gary still gives me shitabout that.
I never finished the program.
We're all good, we're goodfriends, we talk to each other
constantly, but that was alwayskind of a thing that we joked
about.
Is me never finishing theprogram?

Rick (13:55):
I was just curious because I never had asked you that
before and I know a lot of guysget really involved in there and
then some things kind of fellapart before some got to
graduate completely through thatprogram too.
So that funding the governmentwas doing it ended and, man, the
headcount just went downdrastic and all the part-time
guys like me had to get let go.

(14:17):
But anyways, I know you did agood job while you were there.
You had a lot of fun.
Gary was a fantastic guy to bearound and to head up a project
like that.
So that program is still going.
But I still haven't seenanything like that in any other
technical school, at least inMichigan.
Maybe in some other states thatthere is, but I'd really like

(14:39):
to see that thing fire back upagain.
I think that would be great forthe students that are out there
that really need to seefirsthand the excitement of
getting involved in those kindsof programs and what that can do
to get somebody interested inthis industry.

Colby (14:53):
So there's not many positive outlets, to your point
where you can take, you knowlate teen males and get them to
work a hundred plus hours forfree because they love it.
You know, I mean, we were alldriven by passion.
The TV was cool, all that wascool, but at the end of the day
it was, you know, we were atcollege, you know, in courses,
working at midnight standing oncars and we did a ford.

(15:16):
It's ugly.
But if you google it, ford, uh,when ford released the, the ford
500 you know yeah, I'm from thethe up, whatever you want to
call it the change from theTaurus to the Ford 500, it
didn't do too well.
They basically took a GT, aFord GT mule, brought it to us
and they said we want to, wewant you to put this in a Ford

(15:37):
500 and basically make a sedandrift car with a GT powertrain,
and you know that's a mid enginecar.
I mean it was, it was wild, butI think I it was not practical.
I probably I worked on the onthe hood vents, on that, and I
mean there was probably at least15 pounds of Dura-Glass in that
hood, so it was not practical,it was heavy, it didn't.

(15:57):
it was still was a four or fivehundred, but it was just.
It was crazy stuff that we gotto do that you know I'll always
cherish it.
I mean a rough time, even for ayoung kid, but it was fun, man,
we loved it.

Rick (16:09):
Yeah, so fast-forwarding through that.
Like I said, you met a coupleof people at SEMA from Special
Project.
I know who you're talking about.
I was one of my customers forprobably 20 years.
I called on them.
Great people, really cool stuffthat they did there as well.
So how did you end up?
Because I know last time I sawyou at Washtenaw, versus the

(16:34):
first time I saw you at SPI, itwasn't a big break.
So I know you got over therefairly quick from Washtenaw.
So how did that come about withthe SEMA trip?

Colby (16:44):
Yeah.
So Terry Steller and Ken Yanezsome of my first mentors came up
.
Ken Yanez owns, uh, specialprojects.
Uh, he actually worked for theAlexander brothers, uh, going
back to when he was 15, 16,sweeping floor.
So he had been, I mean,ingrained in the hot rod
industry in Detroit, worked at,you know, american Sunroof
Company AFC, so a lot of thoseearly on concepts and stuff.

(17:07):
And him and Terry came to me andthey're like same thing you
mentioned they're always lookingfor young technicians and I
think that that's something thatkind of parents dissuade kids
from is they don't want you togo in the auto industry, but
there's not many industrieswhere we're begging for
technicians.
We will train you, just come in, just shadow our people, shadow
a technician, we will get you aposition that you could.

(17:28):
You know, if you're hustlingyou could make really good money
and a really good living.
And so Terry and them, I camein for an interview once we got
back from Vegas and Terry askedme some questions and at the end
of that interview he says allright, you're ready to start.
I said, yeah.
He says all right, you're goingto be making $14 an hour.
And I almost cried right therebecause I was expecting $12 an

(17:57):
hour.
I was so excited, yeah, and Istarted immediately and it was
an amazing learning curve for me.
As you know, special projectsthey build concept cars, so
everything from glass, fromsorry from clay modeling, from
the inception of the vehicle allthe way to a driver.
So Ford Lincoln were bigcustomers and actually I was
there in Detroit a couple weeksago clay modeling, from the
inception of the vehicle all theway to a driver.
So ford lincoln were our bigcustomers and actually I was
there in detroit a couple weeksago and I got to go see the guys
and tour all that and take somepeople, uh, from pro over there

(18:18):
and got to see all you know,the ford super chief, which you
know that that truck that truckthat was ford's largest concept
um the lightning concept, thebronco concept, a lot of the
Bronco concept, a lot of coolstuff.

Rick (18:30):
Yeah, they did a lot of neat stuff there over the years
and I made a lot of really goodfriends that I still have today.
So it's an interesting job,interesting type of work they do
.
Now you had a little taste ofwhat prototype was like at
Washtenaw with some of thosebuilds right, was this like a
little bit more intense?

(18:51):
As far as it's not the 14 bucksan hour, is it?
It's the time you have for thenext 80 hours after that.

Colby (18:58):
Yeah, my overtime hour checks were nice.

Rick (19:00):
Yeah.

Colby (19:03):
I mean one, the talent of the guys in that building that
do what they do to get a driver,a vehicle that's ready to go
off for you know the black tieevent or the media event for
Detroit Auto Show.
I mean that was.
You know, we see what OE AutoShows over the past few years
have kind of really tightened upsince COVID or for one reason
or another.

(19:23):
But at that time if you were insoutheast Michigan and you made
the trial for the Detroit AutoShow, I mean that was the mecca
of auto shows aroundinternationally.
And so seeing what people didin order to get those cars, how
every vehicle there is perfect,even what we consider the
pre-production cars.

(19:43):
So if Ford already had fusionsor focuses out, the auto show
wasn't just taking them off, thedeal a lot and putting them on.
You know, on the showroom floorat the auto show we were taking
them in pulling doors, I meangrabbing 40 grit as soon as
these cars came in, because wewere splining and gapping these
cars.
They had to be perfect.
It was basically the whopper ina commercial compared to what
you get and so every car wasgapped, splined, um all the way.

(20:06):
But the concept side of thingswas crazy because everything was
one-off, everything was madespecifically for that vehicle
and 3D printing at that timewasn't so accessible to
consumers.
So for us that was huge if wewere getting headlight bezels in
or seat bucks or whatever itmay have been, and everything
was perfect.

Rick (20:23):
Yeah, whether they were finishing spraying it in the
trailer on the way to the showor not, it was perfect.
I remember guys would get it soclose and an engineer coming
and go.

Colby (20:34):
you know I need that line probably about an eighth of an
inch lower, you know and they'dhave to resurface yeah, and
that's what we would call themline reviews and the designers
would come in and we would havethe paint team from the OEM come
in and they would give us andyour technician friends will
find this funny, but you know,like you said, we'd have a car
in 400 grit ready to paint andwhat we would do is we'd have

(20:55):
these huge walls that hadhorizontal um lights on it and
we would set them up next to thecar.
Everything was well lit and wewould run wax grease remover on
it so it obviously would getshiny, just like it was in clear
coat and the amount of angles.
They would look at this car tomake sure that every highlight
track, that the lines wereexactly how they wanted.

(21:15):
And, like you said, there aremany times where these cars are
ready to spray.
We were going to spray them.
That you know that day theycome in and by the time they've
left we've already got 40 gritand dirt glass out because we
have to move an entire line down.
And uh, it was.
It was a lot of work but for foryour, your collision friends,

(21:36):
it was funny because they wouldcome to us with a speed card and
you know these are people thatknow color palettes and all that
.
They don't know the applicationof paint, right, and I know
we've had these conversations.
They come in with a card andthey'd say hey, hey, there's 35
and a half layers of base onthis and that's what it takes to
get this color.
And it's like I don't think yourealize how base coat works,
because 35 and a half or 34 or30, it doesn't make a difference

(21:59):
.
But to them you would takethose cards after the car was
painted.
They say it's not right, andit's like you supplied us the
base coat.
There's no way that this couldbe wrong.
Yep, and it's like you.

Rick (22:07):
you supply it as the base coat there's no way that this
could be wrong.
Yep, no, I remember that Italked to plenty of painters
that worked their way throughthere, just shake their head
like I can't believe.
They come here and they tell usthat that's how they want us to
apply paint.
It's not, you know, 600 or 800percent reduction and you know
it's, but they would get theeffect that they want and the
guys would get through to workand these cars would be like

(22:28):
nothing else when they show upat the show, and it's just
amazing how that works.
So obviously, most men, mostwomen, can only take so much of
that work.
So you were fortunate becauseyou got an opportunity out of
there.
I don't know how many yearswere you at Special Projects A
little over seven, seven years,okay.
I knew you had a nice littlestint there, but it wasn't too

(22:49):
long.
So how did you transition outof there, colby?

Colby (22:54):
So I wasn't even really looking to leave.
I did love what I did and Istill do and I look back on
those years as great years.
But it was rough, like you said.
I mean show car season there'sno soft deadlines on a on a
vehicle to the detroit auto show.
So it was 110 hour weeks, a lotof time sleeping there,
toothbrush there, you know um.
But my uncle calls me because hewas working he had done tile

(23:16):
before and he calls me.
He says hey, I'm working forthis company now where we sell
chrome accessories to cardealers and we install them.
And he's like they're lookingfor somebody in southeast
michigan and I said, oh, okay,he okay.
He said are you interested?
I said I'm working onmultimillion dollar cars and hot
rods.
You want me to come sell chromeaccessories to dealerships.
Then you break and he says justtry it.

(23:37):
So I go to Terry and I said, hey, terry, I kind of want to try
this out.
And he says listen, colby, ifyou don't like it, you've got
your position.
You can bring your toolbox.
Everything's here for youalready, which was a big power
of always making sure you'releaving on the right foot.
You never know when you end uphaving to have a relationship
with somebody again and so Iloved Terry and Ken and I went

(24:00):
out and tried this and inSoutheast Michigan I did really
well with this.
Basically we would go out withexterior trim accessories.
Go go to a car dealer, helpthem sell used cars because we
can make their base levels looklike higher trim levels.
Ltz's and uh had really goodsuccess with it so what happened
from there?
because, uh, you didn't, youweren't there very long, yeah so

(24:22):
uh yeah, it was chromeillusions, right it was chrome
enhancements yep, close yep, andso I was I was at, I was was
Chrome enhancements Yep, close,yep.
And so I was.
I was at, I was with Chromeenhancements in Michigan for a
year and then I got a call frommanagement because I knew I
wanted to move South becausedriving on car dealership lots
in Southeast Michigan inFebruary was not great and car
sales obviously they take adecline and says, hey, we know

(24:44):
you want to move South.
And I said yes, I do, and I'mthinking savannah, charleston,
miami, you know anywhere overthere.
And they said we want you tomove to alabama and open up a
territory there and I wasshocked because I was like I'm
ignorant when it comes toalabama.
Do they have running water?
You know what's going, what?
What a yankee going down toalabama is not going to go too

(25:05):
well and flew down here.
I fell in love with it.
I was totally wrong.
Birmingham my wife and I stilllive here.
I've been here for 11 years.
It's lush, it's gorgeous here,People are amazing here, Food's
great.
So, yeah, we've stayed inAlabama and then fast forwarding
.
I stayed with ChromeEnhancements for around six and

(25:27):
a half years.
You may be noticing a trend andTrim Illusion, which was our
largest supplier at that time.
Najee Fatouche, a mentor ofmine.
He needed some support inhelping grow Trim Illusion.
He is the brain behind it.
He's nailed on the head everysingle trend we've had and he

(25:52):
just needed somebody else tohelp kind of run the day-to-day
and so we talked and that wasabout five and a half, six years
ago.
So there's timers up.

Rick (26:02):
I'm just kidding they know that too, don't they?

Colby (26:06):
Yeah, no, I love Trim Illusion, I love our team and so
basically came on to run, youknow, day-to-day long-term
growth for Trim Illusion as amanufacturer of accessories.

Rick (26:19):
Okay, excellent.
So when you came in, did youcome in in a president capacity
or did you come in at adifferent level and work your
way into being president of thecompany?

Colby (26:33):
Great question.
So, yeah, no, I did not come inas president, I came in as a
COO role, so mostly to overlookat operations.
We're small and we're stillsmall, but we're growing rapidly
.
I mean, our growth year overyear has been phenomenal, always
double digits.
Some years we were up 37% yearover year.
So I came in mostly asoperations and sales.
You know, again, najee is thebrainchild of it.

(26:56):
So basically my role is tosupport him, make sure that what
he wants to make, that wecreate a market for it, if
there's not already a market,and keep scaling from there.
And you know, I attribute a lotof my success, one to my mentors
, but two to reading.
I'm an avid reader.
Rod Bennett, who was my firstmentor, sent me my first
business book.
I hated reading as a kid too,and now bookshelves are full.

(27:19):
I think it's one of the thingsthat I think the trend is is
that people don't read as much,especially after they leave
college.
I think there was a study outthere, probably now 15 years ago
, but it was something along thelines of 57% of college
students don't pick up a bookafter they graduate, and the
amount of information out therethat you can learn from an

(27:39):
expert for $15, $16.
And all of my early on books Ibought used off of eBay.
You know a couple of dollarshere, a couple of dollars there.

Rick (27:49):
Right, yeah, it's not an expensive hobby.
It really isn't.
But yeah, to your point, Ithink I saw somewhere that the
average adult American readsless than one book a year.
But you look at CEOs, they read60 books a year.
So there's some high value tosuccess that comes with reading.

(28:10):
I didn't read any.
I mean, by the time I leftschool I'd never cracked a book
unless it was a motor manual orsomething like that, when I was
working on something at home.
But probably in my 40s, Ibelieve, I started.
I think my firstself-development book was Mind
of a Millionaire and ever sincethen I just started I'm still a

(28:31):
slow reader.
It still takes me forever toread a book.
But man, I've got shelves andshelves and shelves full of
nonfiction books and I just lovethem.
I'm currently reading the Gapand the Gain, which is an
excellent book as well.
Okay, very nice, because a lotof us, especially in this

(28:52):
industry and it's not a knockagainst this industry, but most
of the guys that work with theirhands don't read.
They just don't.
They'll listen to something,maybe on Audible, or they'll
watch YouTube videos to learnthings, which is great.
I mean, every kind of learningis awesome.
But to sit out and actuallyread a paper book.
I think it's got just.

(29:14):
I think it sinks in better.
I really do when you read eachword.
I think it sinks in your head alittle bit better.

Colby (29:20):
Yeah, and you pointed it out.
I mean, for me, a lot of oursales guys are on the road, you
know, and so they use Audible onthe road and it's phenomenal.
I mean, you know, I coach them,I said don't be reading a book
right when you're walking into asales pitch, put on your
favorite song, get pumped up forit.
But in those 30, 45 minutesthat you're driving you can

(29:42):
knock out a book in a few weeks,depending on the size of the
book, and it's done really wellfor the guys for sure.

Rick (29:48):
Or a podcast.
I know of one really, reallygood podcast.
It's easy to knock out a20-minute segment before you go
do something, but anyway.
So now you're at Tremolusions,you're president, now you're
also managing partner, which isexcellent, and congratulations
on that.
I know that was fairly new.
I think when we talked at SEMAthis past year that had just

(30:11):
kind of happened, right, yep.
So some of the things I learnedabout you when I saw you this
past SEMA was that you're on thePRO board, so the Professional
Restylers Organization, which isimpressive, and you're I mean
you're the chair of that board,so you're involved a lot in SEMA

(30:31):
.
But for the guys in thecollision industry that don't
know what PRO is, what is PRO?
What is a professionalrestylers organization?
What is it and what do they do?

Colby (30:42):
Great question.
So SEMA if you look at SEMA isthis huge overreaching umbrella
of all automotive aftermarket.
It's racing, restoration,collision restyling, overlanding
, refinishing, there's just it'sa broad umbrella.
So what they do is there'scouncils and networks that fall
within SEMA, volunteer leadersthat really narrow down and

(31:04):
focus and say, okay, what do weneed to do for restoration?
Or what do we need to do forhot running, or what do we need
to do to make sure that there'sfuture leaders and young
entrepreneurs or women in theindustry?
And what Professional RestylersOrganization does is exactly
that we look at.
If you go into SEMA now and it'sthe West Hall that
traditionally is going to be alot of what our companies do.

(31:25):
So that may be wrap, ppf, vinyland maybe lift kits and maybe
12-volt like stereo.
So essentially you know if acar dealer is selling
accessories, what our hope isthat it was one of our restylers
that installed thoseaccessories.
So a lot of what the prorepresents are going to be
people who work on new vehicleschances are they're not even

(31:48):
sold yet or sitting on a dealerlot or they're going to put
accessories on soon after andthen the manufacturers that also
manufacture those accessories.
And so what pro is is thecompilation.
It's an elected position forvolunteers, but we have a a
group of people that are indifferent parts of the industry,
whether they're manufacturer,restyler or they're in, you know

(32:11):
, media, and we meet togetherand we take our company hats off
and says, okay, where do we seethe industry going?
Is there anything that we cando with SEMA resources or
putting ourselves together asvolunteers to make sure that the
restyling side continues tohave, you know, a business for
all of our members?
And so that's really what Prodoes.

Rick (32:31):
Oh, okay, great, and so did you get involved in that,
like right away when you startedworking with Trim Illusions, I
had no idea about it when Ifirst started working with Trim
Illusion, I'd really only knownthat this part of SEMA was for
the past maybe five years and Igot on selfishly.

Colby (32:49):
So what we met, what Trim Illusion manufactures is
exterior accessories.
So we manufacture mostly alarge segment of our businesses
to help shops or restylers orpeople chrome delete their
vehicles.
So they're either going tovinyl wrap it or they're going
to paint the chrome, whichneither are going to last very
long.
So we actually make molded ABScloth spot products that are
either clip-on or overlay withadhesive and so, selfishly, when

(33:14):
I first joined I said, okay,this is my entire customer base,
I need to get in front of themso I can sell more of a product.
That's how I first got it Okayand then, once I was, in.
I just I fell in love with thepeople around, the passion
behind wanting to make sure ourindustry keeps going down, and
so that's what really sucked mein after that.

Rick (33:34):
Okay, so how do you contribute Now?
You're chair on that board, sohow does that allow you to
contribute to what I say thegreater good or the bigger fight
?

Colby (33:46):
Yeah, so you know what we do, and what we did in Detroit
a week or so ago is therestyling side of things is
evolving very quickly becausewe're on the new vehicle side.
So as new ADAS technology comesout, regulations, oem or dealer
supply chain all of that stuffaffects our business on a
day-to-day level, and so what myjob is as chair is really to

(34:10):
we've got a lot of passionate,smart people in our group and
it's just to support thosepeople and what they want to do
and try to figure out how we canget their ideas in an
actionable plan.
So chair means nothing elseexcept that I'm the old guy, uh,
and then now I've been on hereso I try to get them in and then
also try to to work with staffand and the sema board in order
to get them done.

Rick (34:30):
all right, I'm not buying the old guy bullshit.
But I got to help organize themasses to be effective in what
they're doing, which I totallyget that, and you guys work on a
lot of the governmental issuestoo, right.

Colby (34:45):
Well, governmental issues affect SEMA as a whole.
Some things specifically to pro, some things not.
I serve on the PAC boardspecifically to pro something's
not.
I serve on the PAC board.
So really what our goal is isto make sure that we're I mean
it's a necessary evil in the USis that a lot of laws get done
with money.
So I, you know I'm passionateabout the DC side.

(35:06):
I'm passionate about people,you know our freedom of choice
and our freedom to do things asAmericans, and so that's what
draws me over to the DC side.
So we, you know I again servingon the PAC board we get a
little bit inside.
Baseball is what SEMA is doing,and what a lot of people are
unaware of and understandably sois that SEMA is not just a
four-day trade show.

(35:27):
Right, that's what people, evenif you go to SEMA, will do
polls.
Hey, do you know SEMA'sassociation?
Do you know what they're doinganother 600 or 361 days out of
the year?
And a lot of people don't knowthat, and I didn't know it, you
know, four or five years ago.
And so, um, when you look atwhat we, what we're doing as far
as the dc team and I say we isin sema staff dc, southern

(35:48):
california, from a federal, froma state, to a local level, to a
grassroots level, is is makingsure we're educating consumers,
because a lot of consumers don'tknow what's going on.
They've got busy lives.
They're worried about, you know, making their paycheck or
paying their bills.
They're not worried aboutpeople being able to lift trucks
or not or have the telematicsinformation, and so what SEMA

(36:11):
does is they work on itconstantly with lawmakers to
make sure we're progressing, andthat's funded fully by SEMA
membership.
So a lot of people ask you know, what do I get for my
membership dues?
Or why do I exhibit at SEMA?
It's more than just a B2B tradeshow, but it's really.
It's this huge overarchingthing to make sure that our
whole industry, you know, keepsmoving forward.
You know, keeps moving forward.

Rick (36:32):
That's a great point because most people that attend
you know they just pay anattendance fee would have no
idea what SEMA does.
But, more importantly, you'vegot a lot of people that you
know sponsor booth every singleyear and probably a lot of those
folks don't understand why doesit cost so much for a booth?
To begin with, right, wheredoes all that money go?
And that's really a biggerpicture conversation.

(36:57):
If they're looking to reallykeep our way of living
consistent with anybody in theautomotive aftermarket, that
makes a lot of sense, because Iknow there's always governmental
pressures against things likeICE motors and being a lift
vehicle and all the other thingsthat come into play and the

(37:18):
Right to Repair Act.
I know you guys are activesupporting that as well.
I think it's good that youbrought that up so people at
least in the collision side ofbusiness they'll start to maybe
hear some of this and understanda little bit more that there's
a lot of great people trying todo the right thing through SEMA
and through things like PRO toreally help our industry retain

(37:42):
what we've worked hard for allthese years.

Colby (37:44):
And if you look at right to repair, you know one of the
things that's unique about ourindustry is that we are a lot of
small to medium-sizedbusinesses, which is great,
because that gives diversity andyou know we're not just made up
of the top three, but we havediversity.
Also, the challenge is you havea lot of small business owners
that really it's only when theymobilize that we can get things

(38:06):
done, because we're fightingcall it against the big guys in
the room, right?
And if you look at when rightto repair was initially put on,
the initial people fighting were, you know, apple, john Deere, a
lot of the OEMs, tesla, becausethey want to be able to sell
you a John Deere part 50 yearslater.

(38:26):
Or they want to make sure youriPhone gets fixed by, you know,
at the at the Apple store.
They want to make sure thatyour F-150 gets repaired at a
Ford dealership, and so therewas a lot of money against us.
And in the wording of right torepair when it initially came
through, it did not call out theauto industry, right.

(38:46):
People thought aboutagriculture.
If that farmer wants to be ableto work on his John Deere, he
should be able to do it Ifsomebody's Maytag washer breaks
down, they should be able to fixit, but the automotive was left
very obscure and they backed itby security because of
autonomous vehicles and a lot ofthe technology that goes into
it.
They thought that was asecurity threat if we allow the

(39:07):
telematics to get accessed onthese vehicles.
And so it's been a lot to fight.
Auto care has done a lot on theright to repair.
What SEMA is doing is sayingright to repair is absolutely
necessary and crucial that wecontinue to be able write to
modify, not just write to repairback to factory.

(39:35):
We need the ability to write tomodify because we can prove
that through all this, all ofour testing and data on the
backend, that it's okay tomodify that vehicle.

Rick (39:45):
Didn't I realize that Probably most don't either.

Colby (39:48):
So and it's, it's, it's an uphill battle.
I mean, when we look at all ofthem and this is is what's very
unique with SEMA, becausethey're overarching, like you
had mentioned, ice bands oninternal combustion and the EPA
just had their release a weekand a half ago about the updated
.
But ACC2, which was an upgradefrom ACC1 out of California, was

(40:09):
basically CARB pushing theirmandates as far as by 2035.
There were 17 states attachedto that and a lot of the voters
in those states didn't know thatthey were following acc2 and so
we started running a lot ofmedia.
Sema started running a lot ofmedia in those areas to educate
those voters.
Hey, understand, this is comingdown the line and it was only

(40:30):
at that point in time.
Everybody's like wait, hold on,we're following California.
Ohio State law should bewritten by Ohio voters, not
somebody across the country.

Rick (40:44):
Right, oh, that's good.
Well, good thing that SEMAbrought that much attention to
that, because I think that iswhat government kind of hopes
for.
As they slide those thingsright by, nobody really notices
what's written into it, sothat's fantastic.
Well, I'm glad to hear that youguys are working on it.
We have some people in ourindustry that are actually
working positively towards goodresolve on these issues.

(41:06):
So, you know, we talked alittle bit.
We had a call the other day.
You mentioned this economicoutput report, which I thought
was fascinating.
If you can share just a little,a couple little snippets of
that, I think that was reallygood information.

Colby (41:20):
Yeah, so the economic output report was our way of
again.
We're a bunch of smallbusinesses, so trying to
aggregate that data is achallenge when you have so many
different businesses.
But what SEMA did was they wentout and did this full economic
report and you can I'm sureyou'll send the link over.
I sent it over to you and whatSEMA did is on a dashboard.

(41:41):
You can go from the statefederal, you can go from federal
to state, even from your voterdistrict, to understand what the
economic output of theaftermarket is.
And so when we look at economicoutput, it could be us.
If we ship via UPS right, ourproducts because we're legally
able to sell a grill to somebody, that not only is feeding our

(42:02):
own people but that's keeping aUPS driver or FedEx driver,
parcel driver, whoever it is,and so it's our entire output
into the industry.
And it was really telling howlarge the automotive aftermarket
is.

Rick (42:15):
I mean, we're $366 billion in economic output and that is
Billion with a B, not billionBillion with a B yeah.

Colby (42:25):
And so the amount of output we have is unbelievable
and really shows so now when wego.
We'll actually be in DC in Maywhere we can use this to
understand when we're talking tolawmakers and if they make
these knee-jerk reactions, wecan show them.
If you make this, you pass thislaw that may impact all these

(42:46):
small businesses.
Understand that there's goingto be jobs lost and bloodshed
over here in your state by yourconstituents, and it's amazing
the amount of eyebrows that goup now when you can show them
hard data in their congressionaldistricts what that makes a
difference to them.

Rick (43:00):
I think that would definitely sway some decisions
then.

Colby (43:03):
Yeah, and sorry, I correct myself.
I said $366 billion.
That's actually $336 billion,so $30 billion is a lot of money
, but it still showssubstantially how large the
aftermarket is, right.

Rick (43:16):
Yeah, I don't think anybody would ever guess over
$300 billion for aftermarket.

Colby (43:20):
So that's a lot of money we actually employ, more than
the US aircraft industry.
Okay, yeah, and again justshows we're nothing to shake a
stick at.
I mean, we're a serious force.
We just have to make sure thatwe can mobilize all of our, our
members right.

Rick (43:39):
So, which brings me to my next point, you know, with this
information, like I said, youknow, one of the reasons I do
this podcast is I like to try toshare as much information as I
can with others in this industry.
So, with that said, what canothers do that'll help?
What can a body shop owner do?

(43:59):
Or a manager, a service managerat a dealership, or an owner of
a tire store, anybody else inthis industry that wants to
actively be part of things or bepart of positive change, or
even holding on to what we have?
How can others help?

Colby (44:16):
Great question.
And again, I was a lonely smallCOO of a small manufacturing
company and the people withinSEMA.
It's not like we have these asfar as volunteer leaders.
We don't have these big titles.
We may not be runningbillion-dollar companies, but
what we are is we're passionate,and that makes all the
difference.
And when we, when you get thesepeople together that are

(44:38):
passionate about drivingsomething forward, we can
accomplish things.
And so if somebody isinterested, I you're going to
put my contact information outthere reach out to me, say hey,
I want to get involved.
We are always looking for morepeople to get involved, and
maybe it's not with pro, maybeit's with a different segment,
but you know we'll find a spotfor you if you want to make an
impact or a difference.
You know, again, I'm partisanon the legislation side.

(45:02):
So if you're interested ingetting involved in the
legislation side, there's agreat newsletter that goes out
from the SEMA Action Networkwhere they let you know what's
going on in different states.
It allows you to send lettersIf you disagree with it.
They make it very easy.
So we you know SEMA has doneall the hard work on the back
end to make sure theinfrastructure is there to make
sure your voice is heard, evenwhen it comes to going to the DC

(45:22):
rally next month.
It's open, like you can come.
You need to RSVP, because whatSEMA staff is going to do is
then set up a meeting with yourlawmakers so that you can come
in and tell them what you'repassionate about.
If you say, hey, I run a bodyshop with X amount of employees,
and if you don't allow me toaccess the telematics of that
vehicle after it's been hit, allmy guys go away, that's real.

(45:45):
That's real to lawmakers.
And so if you're interested incoming to DC maybe you're in the
Northeastern, you want totravel all that's possible, so
shoot me an email, I'll put youin contact with the right people
.
But really we need voices.
When we got, when we werefighting so RPM Act was a couple
of years ago and, for thosefamiliar with the RPM Act, this

(46:07):
was a big push for SEMA, becauseEPA came out and said if you're
going to have a race car, ithas to be a purpose-built race
car.
You can't take that car thatwas decommissioned and make it a
race car.

Rick (46:20):
Even though it's going to have a fuel cell in it.

Colby (46:22):
You're not going to put it on the street, it's strictly
for the track.
But to the EPA that wasn't goodenough.
They only wanted purpose-builtrace cars.
Well, those are very expensive.
So the father and son that aregoing out dirt track racing,
they can't afford apurpose-built race car.
They're doing this as a hobby.
It's something between them.
And so we went out with rpm act, and I may get the number wrong

(46:45):
, but I think when we mobilizedand we got members, I think we
had one and a half millionletters sent telling people that
we do not agree with you notallowing us to make our own race
cars or work on race cars, andthat was huge.
That made a wave in mobilizingour membership, and so that
really, at the end of the day,is a big push for us.

Rick (47:06):
Absolutely yeah.
Anything those in this industrycan do to help is I know
there's several out there thatwant to be involved, probably
more than they are now, so Ithink that'd be great, yeah, if
you, if just connecting with you, can help get them on their way
.
Or if there's a link to, likeyou said, the sema resource,

(47:27):
share that with me.
I'll put it in the show notesas well.

Colby (47:29):
So perfect, yeah, and and at the end of the day,
collision is the fastest growingsegment among exhibitors at
SEMA and really that's how wemake a difference.
And if there was enoughcollision members that say this
is something that is reallywould impact our industry for
good or for I mean, we don'twant to be looked at as the
firefighters all the time.

(47:57):
We want to know that evenimpacts that we're making are
because there's opportunitiesout there and if we had enough
people within Collision sayingthere's a huge opportunity for
us if we were able to accomplishthis or if we could get
resources and put this together.
That's something that we'rehere for.
Sema is a nonprofitorganization.
Sema's only intent is to makesure that our industry keeps

(48:18):
moving forward.

Rick (48:19):
Excellent.
Well, listen, we're going toprobably wrap this up shortly
here, so I just want to ask youabout a couple more things,
Colby, I really appreciateeverything you've shared so far.
This has been a great amount ofinformation and hopefully
everybody can appreciate it.
This all started, like I said,with my feeling that the trade

(48:40):
schools and the technicalcolleges were a gateway to a lot
of success in this industry.
So if you had a couple of wordsfor 15, 16, 17 year old men or
boys and girls that are lookingto become men and women of this
industry and they're thinkingabout the future in automotive,

(49:01):
what kind of advice would yougive them?

Colby (49:03):
I would say you know, one of the things that always stuck
with me and I and still to thisday is is always dress for the
job that you want.
When I met Ken and TerrySpeller, I was in a suit and tie
.
You know all I did?
I was a college student.
I learned to paint cars notsaying I was in a suit and tie
to paint cars, but I knew that Iwanted to advance in this, and

(49:26):
so to me that's always something.
And then, don't be afraid to askquestions.
Some of my biggest call itblunders or mistakes is I would
go to a mentor because I'm soexcited about something, right,
I tell them what I'm going to do, like, okay, awesome, good for
you, colby, and it was end ofconversation, right.

(49:48):
And then along the way I screwup and I go back to them.
That man, I can't believe Ididn't think about it Like you
could ask me.
Yeah, I've had that experience,but you didn't ask me, so I
wasn't going to tell you.
I needed you to know that it'sall right to ask.
So asking questions, beingwilling to raise your hand, say
I don't know, is a challenge,right, and a lot of people

(50:12):
inherently don't want to feellike they're a drain on somebody
or that they're always the onetrying to grab from more.
But if you find the rightperson, the right mentor, mentee
, whatever it may be, they wantto share their knowledge and
their experience with you.
And so asking those questionsand I think that's what's so
great about about trade schoolsis that you know, one of the
things is it's a skilled laborthat's never going away.

(50:34):
You know we will need skilledlabor at least in our lifetime.
We're gonna need skilled laborand you don't get.
You know, we all have poorexperiences of knowing people
that have insane amounts of debtfrom going to school in a
degree that they don't use.
They're basically getting amortgage at 17, 18 years old.

(50:57):
That can never be forgiven.
They have to pay it off.
And so I think that you alreadyare crippling yourself.
And just look at the tradeschool and again, whether you
want to be a welder, you knowthere's a lot of highly skilled
technical positions that peoplemake really good money welding,
and so just keep your optionsopen.
There's a lot of opportunitywithin our industry and the

(51:18):
automotive as a whole.
And you know, just don't bepersuaded if your parents say we
don't want a grease monkey,because there's opportunities
for you.

Rick (51:29):
Great advice.
I will agree with the.
You know, don't be afraid toask questions.
And I go back to my youngeryears and I think about that and
I know a lot of younger people.
I think it's more.
They're almost embarrassed toask Like they don't know.
Right, their little egos go.

(51:49):
You know enough.
You don't need to ask somebodyelse, right?
Just figure it out and do it.
But I am telling you for allthose younger folks out there,
there's guys like me, guys likeColby.
There's hundreds of thousands ofmen and women in this industry
who have been doing this for 10,20, 30, 40 years that are just
dying to be able to tellsomebody all the secrets that

(52:09):
they've learned about that jobover those years.
It's no good if we die withthat knowledge.
So us sharing that knowledge isa stronger passion than you
would believe.
So feel free to ask.
You're not going to irritateanybody, and if you do irritate
somebody, then you're talking tothe wrong person anyway.
So I'm going to ask you onemore question what's the lead?

(52:31):
What's the greatest lesson thatyou've ever learned?

Colby (52:35):
one of the lessons that I still learn today is is um, and
this is something that I knowthat my uh first mentor allowed
me to do.
He put me in positions that Icould fail, you know, as a
leader, but I had, I had to failin order to learn, and a lot of
the times, even with our people, I may I try to harbor them

(52:57):
from from failing, because Idon't want them to feel bad
about failing, but then I don'tgive them opportunities to grow
either.
And so for me, you know, when Ifirst came on at Trim Illusion,
I was 27.
So I mean I was making mistakesconstantly.
I mean, whether it's how I talkto my people, how I sold
product, what products wereleased, what we did.

(53:19):
I made mistakes constantly, butthey put me in a place that I
can make those mistakes, kind ofin a safe space.
I wasn't going to blow up thecompany, right, and it's only
through that.
And so one of the things andthis is something I fight on a
daily basis is delegating off tosomebody and saying you're
smart enough, you're going tofigure it out, and if you don't,
we'll talk about it.
Make sure you don't make thosemistakes before.

(53:40):
So what I would encourage is,if there's business owners out
there that have thosetechnicians, that are those
shitty 20 year olds who aregoing to make mistakes, allow
them to make mistakes.
If you feel like somebody inyour company is willing to be
the next one to take on or thenext one to be a manager of your
shop, get, start giving thoseopportunities out, because if
you find the right people,they're going to surprise you.

Rick (54:02):
Great advice.
I couldn't agree more Excellent.
Well listen, where caneverybody find you?
What's the best place to get ahold of Colby?

Colby (54:13):
LinkedIn.
If you use LinkedIn.
I'm on Facebook constantly.
I'm probably one of thosepeople that probably post too
much political stuff on Facebook, so I'll leave that caveat, but
it is something I feel like weall need to be aware of, so it's
something I'm passionate about.

Rick (54:25):
But, yeah, linkedin and Facebook no-transcript, and

(54:50):
thank you to the listeners forbeing here as well, and
hopefully you learned somethings today that you didn't
know before.
So always feel free to reach outto me.
You can reach out to Colby, butthanks again for being part of
the show today.
Well, I hope you enjoyed myinterview with Colby from Trim
Illusion, as he is proofpositive that great careers can

(55:11):
come from just taking aninterest in your local trade
school or technical college andchoosing the wide open
opportunities in the skilledtrades where your talents can
provide a lifelong career andgreat income potential.
I'll leave links to TrimIllusion's website, how to get
in touch with Colby McLaughlin,as well as links to SEMA's

(55:32):
newsletter for those of you thatwant to learn more about how to
help support your particularsector of the automotive
aftermarket.
I'll also include a link to therecent economic output report
we mentioned in the show.
Thanks again for tuning in.
I really appreciate yoursupport and I hope you have a
great week.
I can always be reached atwwwrixelovercom, where you can
find all my social media links,podcast episodes, blog posts and

(55:54):
much more.
Bye.

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Episode #167 - Tech School Programs: The Gateway to Success w/Colby McLaughlin -Trim Illusion

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Episode #167 - Tech School Programs: The Gateway to Success w/Colby McLaughlin -Trim Illusion