February 17, 2025 • 19 mins
Episode Notes:
Ever notice what the primary "inputs" you allow into your mind on a daily basis (news, social media, conversations)?... How do these inputs make you feel, and how do they influence your thoughts and actions?
This week’s episode of the Mind Wrench Podcast emphasizes the crucial role of mental inputs in shaping our mindset and life trajectory. Inspired by Jim Rohn and featuring insights from Zig Ziglar, the episode explores how consciously choosing positive, uplifting, and educational content can transform our thoughts, actions, and ultimately, our lives.
Discover how shielding your mind from negative conversations, reality TV, and distressing news can set you on a path to personal and professional success. We share strategies to feed your brain with positive, empowering content that redefines your mindset and propels you towards growth and achievement.
The importance of "feeding your mind" with the right information, similar to a healthy diet, is critical to our success.
3 Key Takeaways:
- Mental Diet Matters: Just like physical food, the information we consume impacts our well-being. Actively choosing positive and empowering content is essential for a healthy mindset. Negative inputs can lead to overwhelm and stagnation, while positive inputs fuel growth and inspiration.
- Language Shapes Reality: Our vocabulary and the language we use significantly influence our thoughts and perceptions. Replacing negative language with positive affirmations can reshape our mental landscape and foster a more productive existence. Zig Ziglar's example of the Native American tribes without a word for stuttering illustrates this powerfully.
- Coaching and Consistent Routines Accelerate Growth: Seeking guidance through coaching provides accountability and support, leading to improved self-esteem and confidence. Establishing daily rituals, such as listening to motivational content, reinforces positive messages and enhances retention. Consistent exposure to empowering information is key to internalizing and applying it.
This epic speech from Zig should leave you with a better understanding of how our daily “inputs” affect our lives, as well as inspire a few things to think about:
1. What steps can you take to design a more positive and empowering "mental diet"? What resources (books, podcasts, mentors) can you leverage to support this process?
2. How can you integrate consistent routines
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We are not standing guard at the door of our mind,
as Jim Rohn quoted and warned usof many times.
We are not paying attention towhat we are feeding our minds.
We are letting the world aroundus program us, dumping its
garbage into our heads like adumpster in the dark with no lid
.
We really get to choose whatenters our minds, so we should
be feeding our brains on aregular basis with nothing but
(00:21):
positive, empowering oreducational inputs.
What we feed our minds on aconsistent basis will dictate
the course of our lives.
Speaker 2 (00:34):
Welcome to the MindWrench Podcast with your
host, rick Sellover, where minoradjustments produce major
improvements in mindset,personal growth and success.
This is the place to be everyMonday, where we make small
improvements and take positiveactions in our business and
personal lives that will make amajor impact in our success,
(00:54):
next-level growth and quality oflife.
Speaker 1 (01:03):
Hey, what's up everybody.
Welcome to the MindWrenchPodcast.
I'm your host, Rick Silover.
Thanks so much for stopping in.
If you're a returning listenerand haven't done so already,
please take a minute and clickthe follow or subscribe button
and then rate and review theshow.
When you rate and review theshow, the algorithms for Apple,
Spotify, Google Podcasts,iHeartRadio, Amazon Music and
(01:23):
all the other platforms will seethat it's valuable and show it
to more people that have neverseen it before, and hopefully it
can help them too.
I would really really reallyappreciate your help, sharing
this word with your friends andfamily as well, and if you're a
brand new listener, welcome.
I hope you find something ofvalue here that helps you in
your personal or professionallife as well.
Please make sure to click thesubscribe or follow button so
(01:45):
you never miss another episode.
I think many of us spend a gooddeal of our lives with our brain
just kind of on autopilot, youknow, Just randomly consuming
inputs from the world around us,Whether it's listening to
crappy conversations from thenegative people around us,
bitching and complaining ortalking trash about others, or
maybe it's watching mindlessreality TV shows or playing some
(02:07):
extreme violent video games orsimply letting ourselves get
glued to the non-stop doom andgloom worlds, coming to a
narrative on the mainstream newsstations.
We are not standing guard atthe door of our mind, as Jim
Rohn quoted and warned us ofmany times.
We are not paying attention towhat we are feeding our minds.
We are letting the world aroundus program us, dumping its
(02:29):
garbage into our heads like adumpster in the dark with no lid
.
What we should be doing,because if we actually put a
little effort and disciplineinto it, we really get to choose
what enters our minds.
So we should be feeding ourbrains on a regular basis with
nothing but positive, empoweringor educational inputs.
What we feed our minds on aconsistent basis will dictate
the course of our lives.
(02:50):
It's simple the more positiveinputs we feed our mind, the
more positive results we get.
I found this clip from myfavorite motivational speaker
and coach, Zig Ziglar, and Ithought I would share it with
all of you.
Zig explains with great detailand a little humor what it means
to feed your mind and thebenefits of doing so.
Here's Zig.
Speaker 3 (03:09):
Now one other example to reinforce what I'll be
getting into in just a moment.
Several years ago an Americanscientist was studying some
tribes of American Indians andby accident maybe, at any rate
it was not planned he noticedthat neither of these two tribes
that he was studying, that nota single Indian in these two
(03:33):
tribes, stuttered.
And so he said to himself youknow, I wonder if this is a
coincidence or if this ischaracteristic of Indians.
He did a study on everyAmerican Indian tribe living on
reservations and he could notfind a single Indian that
(03:54):
stuttered, not a single one.
And then he decided to do astudy on the Indian languages
and dialects and when he hadcompleted the study, then he
understood completely why therewere no Indians that stuttered
because in the Indian languageand in the Indian dialects there
is neither a word nor asubstitute word for stutter.
(04:17):
Now follow me real good, ifthere's no word for stutter, how
could they stutter?
And you kind of snicker as youlisten, or you might even grin
and you say well, that's cute,ziegler.
But so what?
The so what is a very simple, avery significant, a very
(04:38):
important point.
You see, if there's no word forstutter, they could not stutter
, because a word communicates apicture and the mind takes that
picture and completes thatpicture.
Now follow me on this.
If you were, for example, notnecessarily to increase your
vocabulary, but to change yourvocabulary, if you were to
remove the negatives andsubstitute the positive, if you
(05:01):
were to take the word hate andtake it out of your vocabulary
don't read it, don't see it,don't think it, don't say it.
In its place, put love.
Say it In its place, put love.
If you were to take the wordprejudice, remove it from your
vocabulary and in its place putunderstanding, I wonder what the
results would be If you were totake the word negative, remove
(05:21):
it from your vocabulary and inits place put the word positive.
Oh, there are a hundreddifferent words that you could
make changes on.
And what you're really doing isyou're changing your mental
diet.
That's so important becauseyour mind acts on what you feed
it.
And if we first reduce, theneliminate the negative input,
(05:44):
then it's just a question oftime before we reduce and then
virtually eliminate the negativeoutput.
Speaker 1 (05:53):
If you're looking for a competitive edge for your
business or a more effectivejumpstart to your personal
development in 2024, I'll makeyour first step super simple.
It is a fact that an incrediblenumber of the most successful
business owners, nearly half ofthe Fortune 500 companies,
top-earning professionalathletes, entertainers and
industry leaders likeMicrosoft's Bill Gates, former
(06:13):
President Bill Clinton, oprahWinfrey, richard Branson,
amazon's Jeff Bezos andSalesforce's Mark Benioff all
have one thing in common theyall have at least one coach and
some have several that they workwith on a consistent basis,
someone that helps guide, mentorand support them, challenge
them, help them set and achievegoals that move them forward and
(06:34):
then hold them accountable tofollow through, driving personal
and professional growth.
Working with a coach has manysubstantial benefits.
Just for an example, 80% ofcoaching clients report improved
self-esteem or self-confidencethanks to coaching.
99% of individuals andcompanies that hire a coach
report being very satisfied and96% would do it again.
(06:56):
If, deep down, you know it'stime to make those improvements
in your business or yourpersonal life that you've kicked
down the road year after year.
If you're tired of knowingthere's a better version of you
waiting to shine, but unsure ofhow to bring that version to
light.
If you're tired of wanting toenjoy a more successful business
but not sure how to start.
And if you don't want to goanother 12 months without better
(07:16):
results, but you don't want togo it alone, then take the first
step.
It's super simple.
Sometimes talking to the rightperson can make all the
difference.
Go to wwwrixelovercom contactand I'll set you up with a free
consultation.
Call with me to see ifone-on-one coaching is right for
you.
Speaker 3 (07:34):
Because, you see, the truth of the matter is nothing
could come out until it hasfirst gone in.
Nothing can come up until wefirst planted it.
So we quit planting thenegative and remember, we bring
out the most recent crop that'sbeen planted in our minds.
And so we stop planting thenegative and stop letting others
plant the negative and we putthe positive in the positive in.
(07:56):
And many times people say well,zig, you know I'm a busy gal,
or I'm a busy guy, man alive,I'm running just to stay, even
right now.
When am I going to have time todo all this mental eating?
When am I going to have time tofeed my mind, like you're
suggesting?
When do I read all of thosebooks?
When do I listen to all ofthose recordings that you're
(08:16):
suggesting that I listen to?
Well, first of all, let me askyou a question.
Did you hear about thewoodcutter whose production kept
going down because it didn'ttake time to sharpen his axe?
That's kind of the situationthat you find yourself in.
Let me pursue this one morestep.
I have no earthly idea what yougirls spend at the hairdresser.
(08:39):
I don't want to know.
I'm afraid that if I found outwhat my own sugar baby was
spending down at thathairdresser, maybe I'd be a
little disturbed, I don't know.
So I don't want to know.
But this I do know.
I know that the average manspends approximately $200 a year
dressing up the outside of hishead.
Some spend a great deal morethan that.
(09:01):
Now I'm talking about shaves,haircuts and the gook that goes
with all of these things.
Okay, now he spends $200dressing up the outside of his
head.
The average professional manspends over $1,500 a year on
clothes.
Some spend a lot less, somespend an awful lot more.
That's to dress up a body thatcosts about $1.65.
(09:24):
The average professional manand again, girls I apologize for
not knowing the figures for you, I just don't know them, but I
imagine they would compare theaverage professional man spends
in excess of $3,000 a year ontransportation.
Okay, now that's to get them towhere they're going.
Now, after getting all of thismoney has been spent, okay, what
(09:46):
have we done?
We've got a well-groomed,well-dressed, mobile
professional individual.
Now doesn't it make sense toknow what to say and what to do
after you get to where you'regoing, does it?
Ladies, would you say yes?
Okay, then I'm going to suggestthat we start feeding their
(10:08):
mind with the proper mental diet, and I'm going to start talking
first of all about cassetteeducation.
Now, obviously, since you'vegot this course, you've already
made an investment in cassetteeducation.
My next statement might wellsound like an exaggeration.
Please believe me when I saythat it is not.
It's actually an understatement.
(10:29):
Personally, if I could notreplace my cassette recorder,
$5,000 would not even come closeto buying it.
Two other statements I do notpersonally know a self-made
millionaire who does not haveand use on a regular basis a
(10:53):
cassette recorder to listen to.
When do they listen?
They listen while they shave.
They listen while they applymakeup.
They listen while they boil thebeans.
They listen while they do 101other things.
They listen while they cleanhouse.
They listen while they boil thebeans.
They listen while they do 101other things.
They listen while they cleanhouse.
They listen on the way to theoffice or on the way to a sales
call.
They listen at any time.
(11:14):
They're not physically havingto pay attention to what they're
doing.
Driving a car, for example, isa tremendously effective time to
do it.
University of California,several years ago, discovered
that if you lived in Los Angelesand obviously most of you who
listen to this will not beliving in Los Angeles, but I use
that example because they gaveit to us that in a three-year
(11:35):
spell, if you're an ordinaryperson in Los Angeles,
california, in going to and fromyour normal activities, in a
three-year span while in the car, you can acquire the equivalent
of two years of collegeeducation.
I can tell you with certaintythat Alan Bean and some of the
(11:56):
other astronauts, for example,listened to cassette recordings
while they were on the spaceplatform circling the earth and
on their way to the moon.
I can tell you that HL Hunt,the billionaire, when he was
past 80 years old, was stilllistening to daily recordings.
I can tell you that my friend,bernie Lofchick, in Winnipeg,
canada, at a recent nationalconvention, they had 19 winners
(12:20):
in a particular contest.
Of their top 19 people, 17 ofthem including the top 11,
listened on an everyday basis tocassette recordings.
Are they important?
I believe they're critical.
I personally have in excess of300 hours of cassette material
(12:41):
that I've accumulated over theyears from an awful lot of
people and I never go anywhereby myself that I am not
listening to these cassetterecordings.
Over and over and over, we fillit in our minds.
Let me see if I can clarify acouple of things.
First of all, you can never getthe information in one
listening.
Another major universitydiscovered, for example, that if
(13:04):
you hear something just onetime, two weeks later you will
only remember 2% of what you'veheard.
They discovered that if youlisten to it six consecutive
days, that two weeks later youwill remember 62% of it.
But of infinitely moreimportance, you will be more
inclined to take action on whatyou have heard, to take action
(13:26):
on what you have heard.
I've come to discover that youneed to listen to something
about 16 times in order to getthe complete message.
And we've also discovered thateven after you've heard
something 20 or 30 or even 40 or50 times, that you are still
responding emotionally to themessage itself.
And let me remind you that ourthinking brain is only 10% as
(13:48):
large as our feeling brain.
We need to keep feeding in thatpositive reinforcement so that
we feel and are excited and aremotivated.
We, as salespeople, know thetremendous importance of that.
When I'm out of town, I alwayscall my wife every night and one
of the things I try to persuadeher of is the fact that when
(14:10):
she said I do nearly 29 yearsago that that was the smartest
thing she ever said, and shetries to persuade me of the same
thing Now.
When I call her, I always tellher how much I love her, for two
reasons First of all, it's true, and second, I don't want her
to forget.
Now.
(14:31):
The truth of the matter is Idon't educate her when I say I
love you, but what I do is Ikeep the account open and I keep
it up to date and I keep herenthused and I keep her inspired
and I keep her motivated.
Speaker 2 (14:44):
Why do I?
Speaker 3 (14:45):
want to do that?
Very simple, as I said earlier,I love her and I want her to
stay exactly like that.
Am I educating her?
Not at all.
She knows I love her.
Then why do I say it?
The same reason that you needto listen to the same recording
over and over and over, johnsaid a long time ago said we
don't need to be told, but we doneed to be reminded.
You see, nobody is smart enoughto remember everything they
(15:07):
know.
So you keep putting it in thesame thing over and over and
over.
Now a lot of people have anothererroneous idea about cassette
recordings or motivational booksor inspirational books.
They believe that they'reexcellent to read or to listen
to when you're down.
Well, I would agree.
They will have a tendency topick you up.
(15:28):
But let me emphasize somethingthat might have escaped you as
you've gone through your career.
The best and most opportune timeto listen is often when you're
at your very peak, when you'reriding high, when you're the
most enthusiastic, when you'regoing full speed ahead, when you
are so positive that nothing isbuying you.
(15:48):
That's the best time to listen.
And the reason is very simple.
The first few times youlistened, it brought you up to
one level of awareness.
I have a friend, sandy Bregner,who's one of the most
enthusiastic, most motivatedpeople that I've ever seen, and
Sandy says you know, zig, a lotof times people listen to
something and that brings themto one level of awareness.
(16:10):
Then a month later they hearthe same thing again and because
they're at a higher level, itmoves them even further.
A very significant point A lotof times when you are down, you
will reject some of the mostproductive ideas as not being
applicable to you.
(16:30):
But when you're riding high andthe idea is presented to you
into your subconscious mindforcefully and enthusiastically,
then you say, hey, that'sexactly what I've been looking
for.
And now you accept an idea thatyou had previously rejected
because you were a little bitlower.
Let me emphasize a point.
These books and recordings canserve as stepping stones to get
(16:52):
you out of the dump.
I'm not saying don't listenwhile you're down.
By any means Do, because theydo get you out of the dumps.
They can also serve as a stepladder to get you off mediocrity
row out of the crowd at thebottom, or they can serve as an
unencumbered escalator to takeyou all the way to the top.
(17:12):
Now I want to emphasizesomething Initially, because
this is a good habit, likegetting up in the morning.
You've got to force yourself todo it, you've got to remind
yourself to do it, you've got towrite yourself those little
notes.
You've got to really forceyourself into taking the action.
As I mentioned in an earlierrecording, when I started the
running program, when I set thegoal of losing those 37 pounds,
(17:34):
many times when that alarm clockwould sound off I fussed about
it.
I said I don't want to get up.
But then I would look down atthat 41-inch waistline and I
would say to myself Sigrid, doyou want to look like you or do
you want to look like thatpicture you got hanging in the
bathroom mirror.
I didn't want to look like me,so out of bed I'd get.
And then, after I forced myselfto do it for a while, as I
(17:55):
mentioned earlier, one day Ifound out I was having fun doing
it.
Then the third step will takeplace.
You'll find that you arelearning from doing it and then
you're going to find, eventually, that you will instinctively
start doing something about it.
So, ladies and gentlemen, thefour steps are very simple Get
up in the morning,enthusiastically, establish
(18:15):
those symbols, the positivesymbols, set your goal lights
and feeding your mind on aregular basis.
Speaker 1 (18:24):
Well, I hope you enjoyed that little message from
the motivational master ZigZiglar.
I know I sure did.
He is absolutely one of myfavorite speakers.
In fact, every time I listen tohim I always feel inspired to
do something a little bit betterwith my life.
This is a perfect example offeeding your mind.
This message can be foundavailable in Audible.
I'll leave a link to it in theshow notes.
(18:44):
Thanks again for tuning in.
I really appreciate yoursupport and I hope you have a
great week.
I can always be reached atwwwrickselovercom, where you can
find all my social media linkspodcast episodes, blog posts and
much more.
We are not standing guard at the door of our mind,
as Jim Rohn quoted and warned usof many times.
We are not paying attention towhat we are feeding our minds.
We are letting the world aroundus program us, dumping its
garbage into our heads like adumpster in the dark with no lid
.
We really get to choose whatenters our minds, so we should
be feeding our brains on aregular basis with nothing but
(00:21):
positive, empowering oreducational inputs.
What we feed our minds on aconsistent basis will dictate
the course of our lives.
Speaker 2 (00:34):
Welcome to the MindWrench Podcast with your
host, rick Sellover, where minoradjustments produce major
improvements in mindset,personal growth and success.
This is the place to be everyMonday, where we make small
improvements and take positiveactions in our business and
personal lives that will make amajor impact in our success,
(00:54):
next-level growth and quality oflife.
Speaker 1 (01:03):
Hey, what's up everybody.
Welcome to the MindWrenchPodcast.
I'm your host, Rick Silover.
Thanks so much for stopping in.
If you're a returning listenerand haven't done so already,
please take a minute and clickthe follow or subscribe button
and then rate and review theshow.
When you rate and review theshow, the algorithms for Apple,
Spotify, Google Podcasts,iHeartRadio, Amazon Music and
(01:23):
all the other platforms will seethat it's valuable and show it
to more people that have neverseen it before, and hopefully it
can help them too.
I would really really reallyappreciate your help, sharing
this word with your friends andfamily as well, and if you're a
brand new listener, welcome.
I hope you find something ofvalue here that helps you in
your personal or professionallife as well.
Please make sure to click thesubscribe or follow button so
(01:45):
you never miss another episode.
I think many of us spend a gooddeal of our lives with our brain
just kind of on autopilot, youknow, Just randomly consuming
inputs from the world around us,Whether it's listening to
crappy conversations from thenegative people around us,
bitching and complaining ortalking trash about others, or
maybe it's watching mindlessreality TV shows or playing some
(02:07):
extreme violent video games orsimply letting ourselves get
glued to the non-stop doom andgloom worlds, coming to a
narrative on the mainstream newsstations.
We are not standing guard atthe door of our mind, as Jim
Rohn quoted and warned us ofmany times.
We are not paying attention towhat we are feeding our minds.
We are letting the world aroundus program us, dumping its
(02:29):
garbage into our heads like adumpster in the dark with no lid
.
What we should be doing,because if we actually put a
little effort and disciplineinto it, we really get to choose
what enters our minds.
So we should be feeding ourbrains on a regular basis with
nothing but positive, empoweringor educational inputs.
What we feed our minds on aconsistent basis will dictate
the course of our lives.
(02:50):
It's simple the more positiveinputs we feed our mind, the
more positive results we get.
I found this clip from myfavorite motivational speaker
and coach, Zig Ziglar, and Ithought I would share it with
all of you.
Zig explains with great detailand a little humor what it means
to feed your mind and thebenefits of doing so.
Here's Zig.
Speaker 3 (03:09):
Now one other example to reinforce what I'll be
getting into in just a moment.
Several years ago an Americanscientist was studying some
tribes of American Indians andby accident maybe, at any rate
it was not planned he noticedthat neither of these two tribes
that he was studying, that nota single Indian in these two
(03:33):
tribes, stuttered.
And so he said to himself youknow, I wonder if this is a
coincidence or if this ischaracteristic of Indians.
He did a study on everyAmerican Indian tribe living on
reservations and he could notfind a single Indian that
(03:54):
stuttered, not a single one.
And then he decided to do astudy on the Indian languages
and dialects and when he hadcompleted the study, then he
understood completely why therewere no Indians that stuttered
because in the Indian languageand in the Indian dialects there
is neither a word nor asubstitute word for stutter.
(04:17):
Now follow me real good, ifthere's no word for stutter, how
could they stutter?
And you kind of snicker as youlisten, or you might even grin
and you say well, that's cute,ziegler.
But so what?
The so what is a very simple, avery significant, a very
(04:38):
important point.
You see, if there's no word forstutter, they could not stutter
, because a word communicates apicture and the mind takes that
picture and completes thatpicture.
Now follow me on this.
If you were, for example, notnecessarily to increase your
vocabulary, but to change yourvocabulary, if you were to
remove the negatives andsubstitute the positive, if you
(05:01):
were to take the word hate andtake it out of your vocabulary
don't read it, don't see it,don't think it, don't say it.
In its place, put love.
Say it In its place, put love.
If you were to take the wordprejudice, remove it from your
vocabulary and in its place putunderstanding, I wonder what the
results would be If you were totake the word negative, remove
(05:21):
it from your vocabulary and inits place put the word positive.
Oh, there are a hundreddifferent words that you could
make changes on.
And what you're really doing isyou're changing your mental
diet.
That's so important becauseyour mind acts on what you feed
it.
And if we first reduce, theneliminate the negative input,
(05:44):
then it's just a question oftime before we reduce and then
virtually eliminate the negativeoutput.
Speaker 1 (05:53):
If you're looking for a competitive edge for your
business or a more effectivejumpstart to your personal
development in 2024, I'll makeyour first step super simple.
It is a fact that an incrediblenumber of the most successful
business owners, nearly half ofthe Fortune 500 companies,
top-earning professionalathletes, entertainers and
industry leaders likeMicrosoft's Bill Gates, former
(06:13):
President Bill Clinton, oprahWinfrey, richard Branson,
amazon's Jeff Bezos andSalesforce's Mark Benioff all
have one thing in common theyall have at least one coach and
some have several that they workwith on a consistent basis,
someone that helps guide, mentorand support them, challenge
them, help them set and achievegoals that move them forward and
(06:34):
then hold them accountable tofollow through, driving personal
and professional growth.
Working with a coach has manysubstantial benefits.
Just for an example, 80% ofcoaching clients report improved
self-esteem or self-confidencethanks to coaching.
99% of individuals andcompanies that hire a coach
report being very satisfied and96% would do it again.
(06:56):
If, deep down, you know it'stime to make those improvements
in your business or yourpersonal life that you've kicked
down the road year after year.
If you're tired of knowingthere's a better version of you
waiting to shine, but unsure ofhow to bring that version to
light.
If you're tired of wanting toenjoy a more successful business
but not sure how to start.
And if you don't want to goanother 12 months without better
(07:16):
results, but you don't want togo it alone, then take the first
step.
It's super simple.
Sometimes talking to the rightperson can make all the
difference.
Go to wwwrixelovercom contactand I'll set you up with a free
consultation.
Call with me to see ifone-on-one coaching is right for
you.
Speaker 3 (07:34):
Because, you see, the truth of the matter is nothing
could come out until it hasfirst gone in.
Nothing can come up until wefirst planted it.
So we quit planting thenegative and remember, we bring
out the most recent crop that'sbeen planted in our minds.
And so we stop planting thenegative and stop letting others
plant the negative and we putthe positive in the positive in.
(07:56):
And many times people say well,zig, you know I'm a busy gal,
or I'm a busy guy, man alive,I'm running just to stay, even
right now.
When am I going to have time todo all this mental eating?
When am I going to have time tofeed my mind, like you're
suggesting?
When do I read all of thosebooks?
When do I listen to all ofthose recordings that you're
(08:16):
suggesting that I listen to?
Well, first of all, let me askyou a question.
Did you hear about thewoodcutter whose production kept
going down because it didn'ttake time to sharpen his axe?
That's kind of the situationthat you find yourself in.
Let me pursue this one morestep.
I have no earthly idea what yougirls spend at the hairdresser.
(08:39):
I don't want to know.
I'm afraid that if I found outwhat my own sugar baby was
spending down at thathairdresser, maybe I'd be a
little disturbed, I don't know.
So I don't want to know.
But this I do know.
I know that the average manspends approximately $200 a year
dressing up the outside of hishead.
Some spend a great deal morethan that.
(09:01):
Now I'm talking about shaves,haircuts and the gook that goes
with all of these things.
Okay, now he spends $200dressing up the outside of his
head.
The average professional manspends over $1,500 a year on
clothes.
Some spend a lot less, somespend an awful lot more.
That's to dress up a body thatcosts about $1.65.
(09:24):
The average professional manand again, girls I apologize for
not knowing the figures for you, I just don't know them, but I
imagine they would compare theaverage professional man spends
in excess of $3,000 a year ontransportation.
Okay, now that's to get them towhere they're going.
Now, after getting all of thismoney has been spent, okay, what
(09:46):
have we done?
We've got a well-groomed,well-dressed, mobile
professional individual.
Now doesn't it make sense toknow what to say and what to do
after you get to where you'regoing, does it?
Ladies, would you say yes?
Okay, then I'm going to suggestthat we start feeding their
(10:08):
mind with the proper mental diet, and I'm going to start talking
first of all about cassetteeducation.
Now, obviously, since you'vegot this course, you've already
made an investment in cassetteeducation.
My next statement might wellsound like an exaggeration.
Please believe me when I saythat it is not.
It's actually an understatement.
(10:29):
Personally, if I could notreplace my cassette recorder,
$5,000 would not even come closeto buying it.
Two other statements I do notpersonally know a self-made
millionaire who does not haveand use on a regular basis a
(10:53):
cassette recorder to listen to.
When do they listen?
They listen while they shave.
They listen while they applymakeup.
They listen while they boil thebeans.
They listen while they do 101other things.
They listen while they cleanhouse.
They listen while they boil thebeans.
They listen while they do 101other things.
They listen while they cleanhouse.
They listen on the way to theoffice or on the way to a sales
call.
They listen at any time.
(11:14):
They're not physically havingto pay attention to what they're
doing.
Driving a car, for example, isa tremendously effective time to
do it.
University of California,several years ago, discovered
that if you lived in Los Angelesand obviously most of you who
listen to this will not beliving in Los Angeles, but I use
that example because they gaveit to us that in a three-year
(11:35):
spell, if you're an ordinaryperson in Los Angeles,
california, in going to and fromyour normal activities, in a
three-year span while in the car, you can acquire the equivalent
of two years of collegeeducation.
I can tell you with certaintythat Alan Bean and some of the
(11:56):
other astronauts, for example,listened to cassette recordings
while they were on the spaceplatform circling the earth and
on their way to the moon.
I can tell you that HL Hunt,the billionaire, when he was
past 80 years old, was stilllistening to daily recordings.
I can tell you that my friend,bernie Lofchick, in Winnipeg,
canada, at a recent nationalconvention, they had 19 winners
(12:20):
in a particular contest.
Of their top 19 people, 17 ofthem including the top 11,
listened on an everyday basis tocassette recordings.
Are they important?
I believe they're critical.
I personally have in excess of300 hours of cassette material
(12:41):
that I've accumulated over theyears from an awful lot of
people and I never go anywhereby myself that I am not
listening to these cassetterecordings.
Over and over and over, we fillit in our minds.
Let me see if I can clarify acouple of things.
First of all, you can never getthe information in one
listening.
Another major universitydiscovered, for example, that if
(13:04):
you hear something just onetime, two weeks later you will
only remember 2% of what you'veheard.
They discovered that if youlisten to it six consecutive
days, that two weeks later youwill remember 62% of it.
But of infinitely moreimportance, you will be more
inclined to take action on whatyou have heard, to take action
(13:26):
on what you have heard.
I've come to discover that youneed to listen to something
about 16 times in order to getthe complete message.
And we've also discovered thateven after you've heard
something 20 or 30 or even 40 or50 times, that you are still
responding emotionally to themessage itself.
And let me remind you that ourthinking brain is only 10% as
(13:48):
large as our feeling brain.
We need to keep feeding in thatpositive reinforcement so that
we feel and are excited and aremotivated.
We, as salespeople, know thetremendous importance of that.
When I'm out of town, I alwayscall my wife every night and one
of the things I try to persuadeher of is the fact that when
(14:10):
she said I do nearly 29 yearsago that that was the smartest
thing she ever said, and shetries to persuade me of the same
thing Now.
When I call her, I always tellher how much I love her, for two
reasons First of all, it's true, and second, I don't want her
to forget.
Now.
(14:31):
The truth of the matter is Idon't educate her when I say I
love you, but what I do is Ikeep the account open and I keep
it up to date and I keep herenthused and I keep her inspired
and I keep her motivated.
Speaker 2 (14:44):
Why do I?
Speaker 3 (14:45):
want to do that?
Very simple, as I said earlier,I love her and I want her to
stay exactly like that.
Am I educating her?
Not at all.
She knows I love her.
Then why do I say it?
The same reason that you needto listen to the same recording
over and over and over, johnsaid a long time ago said we
don't need to be told, but we doneed to be reminded.
You see, nobody is smart enoughto remember everything they
(15:07):
know.
So you keep putting it in thesame thing over and over and
over.
Now a lot of people have anothererroneous idea about cassette
recordings or motivational booksor inspirational books.
They believe that they'reexcellent to read or to listen
to when you're down.
Well, I would agree.
They will have a tendency topick you up.
(15:28):
But let me emphasize somethingthat might have escaped you as
you've gone through your career.
The best and most opportune timeto listen is often when you're
at your very peak, when you'reriding high, when you're the
most enthusiastic, when you'regoing full speed ahead, when you
are so positive that nothing isbuying you.
(15:48):
That's the best time to listen.
And the reason is very simple.
The first few times youlistened, it brought you up to
one level of awareness.
I have a friend, sandy Bregner,who's one of the most
enthusiastic, most motivatedpeople that I've ever seen, and
Sandy says you know, zig, a lotof times people listen to
something and that brings themto one level of awareness.
(16:10):
Then a month later they hearthe same thing again and because
they're at a higher level, itmoves them even further.
A very significant point A lotof times when you are down, you
will reject some of the mostproductive ideas as not being
applicable to you.
(16:30):
But when you're riding high andthe idea is presented to you
into your subconscious mindforcefully and enthusiastically,
then you say, hey, that'sexactly what I've been looking
for.
And now you accept an idea thatyou had previously rejected
because you were a little bitlower.
Let me emphasize a point.
These books and recordings canserve as stepping stones to get
(16:52):
you out of the dump.
I'm not saying don't listenwhile you're down.
By any means Do, because theydo get you out of the dumps.
They can also serve as a stepladder to get you off mediocrity
row out of the crowd at thebottom, or they can serve as an
unencumbered escalator to takeyou all the way to the top.
(17:12):
Now I want to emphasizesomething Initially, because
this is a good habit, likegetting up in the morning.
You've got to force yourself todo it, you've got to remind
yourself to do it, you've got towrite yourself those little
notes.
You've got to really forceyourself into taking the action.
As I mentioned in an earlierrecording, when I started the
running program, when I set thegoal of losing those 37 pounds,
(17:34):
many times when that alarm clockwould sound off I fussed about
it.
I said I don't want to get up.
But then I would look down atthat 41-inch waistline and I
would say to myself Sigrid, doyou want to look like you or do
you want to look like thatpicture you got hanging in the
bathroom mirror.
I didn't want to look like me,so out of bed I'd get.
And then, after I forced myselfto do it for a while, as I
(17:55):
mentioned earlier, one day Ifound out I was having fun doing
it.
Then the third step will takeplace.
You'll find that you arelearning from doing it and then
you're going to find, eventually, that you will instinctively
start doing something about it.
So, ladies and gentlemen, thefour steps are very simple Get
up in the morning,enthusiastically, establish
(18:15):
those symbols, the positivesymbols, set your goal lights
and feeding your mind on aregular basis.
Speaker 1 (18:24):
Well, I hope you enjoyed that little message from
the motivational master ZigZiglar.
I know I sure did.
He is absolutely one of myfavorite speakers.
In fact, every time I listen tohim I always feel inspired to
do something a little bit betterwith my life.
This is a perfect example offeeding your mind.
This message can be foundavailable in Audible.
I'll leave a link to it in theshow notes.
(18:44):
Thanks again for tuning in.
I really appreciate yoursupport and I hope you have a
great week.
I can always be reached atwwwrickselovercom, where you can
find all my social media linkspodcast episodes, blog posts and
much more.
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