November 10, 2025 • 61 mins
**🎙️ Podcast Show Notes:
“Detailing, Nanotech & Profit: Turning Chemistry into Cash Flow”
In this week’s Mind Wrench Podcast, we sit down with veteran detailer and collision pro Jeremy Harding, a guy who’s lived through every phase of paint and polish—from the old rotary buffer days to today’s high-tech ceramic coatings. If you’ve ever wondered why these coatings seem bulletproof (and sometimes like a real pain in the butt during repair), Jeremy breaks it all down in plain English—what they are, how to work with them, and how to turn them into money makers, not time wasters.
Jeremy shares how coatings built with nanotechnology are changing everything about prep, paint, and profit. These slick, tough-as-glass coatings resist chemicals, UV, and scratches—but they also mean you can’t just “buff ‘em off” anymore. He explains exactly how to tell if you’re dealing with a coating, how to safely remove it, and why rushing the recoat or waxing process can cost you in dieback or adhesion issues later. Most importantly, he reveals how the detailing mindset—attention to detail, patience, and process—can become a real growth tool for your shop, not just an afterthought.
If you think detailing is “just cleanup,” this episode might change your mind for good.
🔥 4 Big Takeaways:
1️⃣ Know your surface. Modern ceramics act like armor on clearcoat—identifying and removing them right prevents costly redos.
2️⃣ Timing matters. Never rush protection on fresh paint; let it cure at least 90 days to avoid long-term problems.
3️⃣ Train for passion, not position. A curious, detail-loving tech can turn a “side gig” into a solid revenue stream.
4️⃣ Detailing = differentiation. Shops that master coatings and offer premium protection services stand out, earn trust, and boost margins.
This one’s packed with real-world wisdom, a few hard truths, and plenty of practical steps to help your collision business grow smarter, more profitable—and more memorable!
GUEST CONTACT
Jeremy Harding – jeremy@artekya.com
Website – https://www.nasiol.com/ LinkedIn – https://tinyurl.com/mpnkhtjx
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Rick (00:00):
This week, we're talking with a solid 25-year collision
industry veteran with adifferent perspective and
attention to detail.
That's right, we're diving intothe detail side of collision
repair and nanotechnology.
Jeremy Harding has spent hiscareer from early beginnings in
the paint shop to leadershippositions with big brand names
(00:20):
like McGuire's and Rupez, andnow has a leading position with
NASTIOL Nanocoatings, a globalmanufacturer of nanoceramic raw
materials and coating systems.
Welcome to the MindRink Podcastwith your host, Rick Telegram,
(00:43):
where minor adjustments producemajor improvements in mind
personal growth and fixedbusiness and personal impact
that will make a major impact inour success, next level growth,
and quality data.
(01:06):
Hey, what's up everybody?
Welcome to the MindMex Podcast.
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(01:48):
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This week we're talking with asolid twenty-five-year collision
(02:11):
industry veteran with adifferent perspective and
attention to detail.
That's right.
We're diving into the detailside of collision repair and
nanotechnology.
Jeremy Harding has spent hiscareer from early beginnings in
the paint shop to leadershippositions with big brand names
like McGuire's and Rupa's, andnow has a leading position with
(02:32):
Nasiall Nanocoatings, a globalmanufacturer of nanoceramic raw
materials and coating systems.
So please help me in welcomingJeremy to the Mindrange Podcast.
Jeremy, welcome to the show.
Jeremy (02:45):
Hey Rick, thanks so much for having me.
And I'm really looking forwardto our conversation today.
Rick (02:50):
Absolutely.
We had a uh we had a reallygreat discovery call uh not long
ago.
So it's funny, Jeremy and Iboth have uh a lot of mutual
friends in this business.
Uh I've never met him before,but uh seems to be a really
tuned-in guy.
And um, we're recording thisbefore SEMA.
So those of you listening, uh,you're gonna be listening to
(03:11):
this after CEMA ends, but hedoes have a uh a booth there uh
for the nano coatings, and uh,I'm gonna go check that out
while I'm at SEMA and uh get alittle bit more immersed in
that.
So, anyways, um, so here we go.
Um, Jeremy, uh, we did talkabout your background on
Discovery Call.
You've got a very interestingbackground.
You do you do lean towards thedetail side, which led a great
(03:32):
path for you.
So if you could kind of just doa uh flyover on uh how you
started, we'll catch you intothis crazy business and uh where
you're at now.
Jeremy (03:42):
Yeah, thanks, Rick.
So I think a lot of this reallycomes from a passion of
anything that had a motor, uh,you know, from a young age.
So I was always interested inall of the the things regarding
mechanics and you know, speedgoing fast and and all of that.
So I think it was just part ofmy DNA.
(04:03):
Um from an early age, you know,my my family was pretty
involved in doing hands-onthings and being mechanical and
whatnot.
And uh, you know, mygrandfather actually used to do
some restoration for VolkswagenBeatles and microbuses.
And uh I somehow became ahelper as part of the um repair
(04:26):
process.
You know, they they didn't havethe best early, yeah, they
didn't have the best corrosionresistance back in the uh back
in those early days.
So there was a lot of panelpatching and bondo work that
that typically happened.
So uh from an early age, I wasout there helping him do repairs
on on those VWs.
(04:46):
Uh, and that's where I learnedhow to wet sand and polish um
you know, high-speed rotarysingle speed, you know, 1800 RPM
was like the the low end forfor any of the tools that we
had, but um, you know,cornstarch for uh for the
abrasive compound at certainstages and so on and so forth,
(05:08):
lacquer, you know, Martin Seniorpaint.
So we're talking real backyardstuff.
That's when it all began.
Speaker 3 (05:14):
Yeah.
Jeremy (05:15):
Um, then there was just kind of a natural progression.
I I really got into uh cleaningand detailing and organizing.
Um, it just was like a nextstep in the progression of you
know, how do you do thingsrelated to automotive
appearance?
And uh, as most detailers do,they start with doing work for
(05:37):
friends and family, and and nextthing you know, it's referrals
for paid work and it snowballsfrom there.
So uh I actually started umtaking money and started my my
first detail business in 1991.
Um so uh it's it's beensomething I've been doing for
quite a long time and it led toa nice career uh throughout the
(06:02):
throughout that the detailindustry.
Um I definitely did start withmore of the bodywork side of
things, but I found my passionwas absolutely into detailing.
So it was in the paintwork, itwas in making things you know
better than factory new.
And um, so you know, I I ran adetail shop for a number of
(06:24):
years.
Um, sometimes we operated outof friends' garages, sometimes
we did mobile work, um, but youknow, we always had that passion
for for detailing.
Um, you know, I grew up inMassachusetts, western
Massachusetts, and detailingseason is kind of short.
You know, yes, you you end upwith cold weather, it's hard to
(06:47):
detail.
People don't want to pay fortheir vehicles to get detailed
because on the way home it'sgonna get covered in salt and
slush and everything elseanyway.
So things really slow down.
Uh, I had a uh a pattern whereI would typically save up enough
money to get myself throughthrough the winter.
Um, I would always work at thelocal ski area uh to help
(07:09):
supplement my income.
Um, but there was one seasonwhere I just didn't have enough
put away.
Uh, and I ended up going towork for the local PPG platinum
distributor who I bought a lotof my products from uh for my
detail chemicals, compounds,polishes, and whatnot.
Um, so the arrangement therewas that I would go through uh
(07:31):
all of the PPG schools to learnthe paint systems to be a tech
rep.
Um, so I got to know a lot ofthe folks at at PPG, uh
especially the the people thatran the local BDC in
Windsorlocks, Connecticut.
Um so it's funny, you know, Istarted going to classes there
(07:52):
in late 90s.
Um and then um, you know,throughout my progression, I
ended up teaching classes at thethe Windsorlocht BDC and other
locations as well.
Well, that's awesome.
Rick (08:06):
Yeah, I I I spent a lot of time in the PPG uh classes as
well through my job or career.
So a lot of good educationthere.
And I tell you, I gotcertificates all over the place
from every class I've ever beenin.
And uh it's just they had areally good training program,
you know, for a long period oftime.
Still do.
Jeremy (08:25):
So yeah, absolutely.
So when I went to work forthem, I got to learn about the
paint systems on a lot moredepth and detail.
Um, got to learn more about thechemistry and how things react.
Um I went through all thetraining schools for LIC, some
architectural stuff.
Um, when Waterborne was firstcoming out, we got to got to
(08:46):
play with that from an earlystage and met a lot of people,
met a lot of great, great peoplein this collision industry.
Rick (08:53):
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Jeremy (10:33):
Um and then uh, you know, I I was still really my
heart was in the detailing sideof things.
So my passion when I would goto my my shops was to not only
fix their paint issues, but alsoto show them how their paint
systems could work look the bestthat they possibly could, um,
which doesn't always align withthe collision industry.
So it does, especially backthen.
(10:55):
It did really so for me, um, Ihosted a lot of wet sanding and
polishing training classes withmy customers.
Um, one of the uh manufacturersthat I was really aligned with
at that time was Meguiar's, andwe used to have the folks from
Meguiar's come in, um, spendmaybe a week with me in my
(11:17):
territory, and we would drivearound shop to shop, we would
set up clinics, uh, eveningclinics, lunch and learns, all
that sort of stuff to uh bringthese, yeah, bring this
education to our our technicalum uh to the folks that are
doing all this from a technicalperspective.
You know, the the techs weremaybe uh uh using older
(11:40):
technology for compounds andpolishes, they were maybe using
older skills, and you know, alot of this stuff was kind of
passed down, uh this knowledgewas kind of passed down from
generation to generation.
But the one thing that wasalways changing was the paint
systems.
So we had people that weretrying to buff like lacquer days
(12:03):
on you know catalyzed, youknow, urethane, polyurethane
systems and what and whatnot,and they don't they don't
operate the same way.
So we were really just tryingto do the best we could to help
these guys get off the struggleof using outdated tools and
systems uh and and uh skills toget them to be more efficient
(12:24):
and get a better job done.
Rick (12:26):
Yeah, you you can't rub urethades or acrylic enamels or
lacquers all in the same mannerwith the same products, same
process.
It's vastly different.
So yeah, I remember goingthrough all that in my younger
days.
So yeah.
Jeremy (12:40):
Um hey, back back in the lacquer days, you could reflow
it.
You absolutely could reflow ascratch.
You could uh with enough heatand solvent, you could take
paint from here and move it overhere.
I know we're doing a voiceovervod podcast, but I'm using my
hands to show where paint is isgonna flow back into your
scratch.
And obviously, now that's notthe case.
(13:01):
You know, if there's a scratchthere, there's there's a scratch
there forever.
And those folks who still thinkthat you can heat up a scratch
and make it go away don't reallyunderstand what's happening
there.
So that's that's still astruggle that we that we run
into even today.
And this is this has been mymission for 30 plus years now,
uh, trying to help people uh getpaint systems polished out
(13:23):
properly.
Rick (13:24):
Oh, that's that's awesome.
And you picked a great companyto work for.
I have I was very familiar withuh Meguire's in my in my job or
days.
I I'd met Barry McGuire, I'dbeen out to the Imperial Palace
in Vegas and saw their uh theircollection of cars.
And I, you know, in in my dayof of selling, you know, to me
that was the best polishingsystem out there.
(13:46):
It was all body shop friendlystuff, it all smelled good, you
know what I mean?
And it was a complete system.
So I was I was sold on thatstuff um for the longest period
of time.
And I know eventually 3M boughtthem, and you were there during
that transition, right?
Jeremy (14:01):
Yeah, so um my transition from working at the
PBG Platinum Distributor was uhbecause I was working so much
with Meguiar's, Meguiar'sactually offered me a job and I
went to go work for them in uhearly 2003.
So yeah, I had an opportunityto take the the passion that I
had, the knowledge that I hadgained through all the extensive
(14:22):
training with um with PPG andapply it to what we were doing
at Meguiar's at the time.
So yeah, I did join uhMcGuire's in 2003.
Um, and I got to work with someincredible people.
Uh, and I was there for 13years.
So yeah, Barry was incredibleto work for, still is Barry and
Karen.
(14:43):
Um, and I get to, you know, I Iknow we're recording this
before Sima now, but you know,I'll I'll get to to run over to
the McGuire's booth and spendsome time there um and and uh
have my annual reconnection withwith old teammates and and uh
really people that are stillfamily to me.
Rick (15:00):
Yeah.
No, that that's fantastic.
And it's it's great to spendsome time at a company that that
has that kind of a culture,right?
So yeah.
Jeremy (15:08):
So um yeah, m 3M purchased McGuire's in about 07.
Um and I was still there atthat time, and you know, the the
education learning curve justshot up.
We had to learn so much morefrom you know a very structured
company like 3M, a globalorganization that um you know
(15:29):
worked pretty well internallytogether, um, and really
intelligent people.
Um so they were veryprofessional through and
through, and that really helpedme uh you know progress as a as
a professional.
Um but unfortunately, becauseit is a large company that is uh
you know stockholder owned,yeah um, sometimes you're
(15:53):
susceptible to the the economy.
Rick (15:56):
So in 2015, that's your yeah quarterly you're
susceptible to the economy,yeah.
Yeah, familiar with that.
Jeremy (16:03):
So so in 2015 they had a big round of layoffs and they
laid off about 1,500 people.
Um and unfortunately, Maguire'swas also impacted by that.
So uh that meant I was uheligible and I was looking for
an a new home.
Uh, put so one of my teammatesat McGuire's had recently uh
(16:25):
left and had started working forthis little Italian tool
company uh who was makingpolishers and just breaking into
the US market.
And you know, I had somefamiliarity with these products
and we had used them, and um,you know, we had some amazing
results when you paired theirpolishers and with our McGuire's
(16:46):
pads and compounds.
And so I I called them up and Isaid, Hey, you know, here's
what happened.
Uh, you know, are you guyshiring?
And he says, Yeah, call thisguy.
Uh, he's my boss, he's runningthe US right now.
Um, have a conversation withhim.
So I talked to this fella, hisname was Chipcase.
Uh, Chipcase was um basicallyrunning and developing the US
(17:12):
market for this little companycalled Rupus.
Um, now in the collisionindustry, we know who Rupus is,
but absolutely um back then, youknow, the collision industry
wasn't really in the US reallyuh aware of who Rupus was.
But Rupus was this family-ownedum second generation company um
(17:32):
that was making long throwrandom orbital polishers, and
now you see them throughout thecollision industry a lot more
prevalently, but back then youdidn't see them at all because
they really didn't exist.
I think Dina Braid had a had anattachment that you could put
on your polish on your um rotarypolisher.
Yep.
Um, but that was it, that's allyou would see.
(17:54):
And it was a heavy piece ofcomplicated gearing and
equipment.
Um, but people didn't reallyadapt to it.
And then Rupus comes along withthese really smooth, powerful,
um, aggressive tools that did anincredible job at removing sand
scratches, but also didn'tcreate heat and with friction
and uh didn't swell your paintand left everything like haze
(18:17):
free with a non-directionalfinish.
So it was incredible howefficient you could actually be
with the system here.
So you know the detail.
Rick (18:25):
Especially if you had a black job and you could not get
that right with any other tool.
I remember that was really,really popular with a lot of the
higher-end body shops.
You know, they would spend themoney on that and go, yeah, this
this really does it for black.
Jeremy (18:38):
So so I had an opportunity to join Rupus uh USA
in the very early days, and umthroughout my seven years with
Rupus USA, um, yeah, I becamenational sales manager, and we
had an incredible growth periodthere.
We built a new uh facility inColorado where we did
(18:59):
manufacturing, was also the hostof our training center.
Um, it hosted the um the USheadquarters and so on and so
forth.
So I got to build an incredibleteam of um of tech reps and
sales professionals uh who arestill some of my best friends
today as well, just just likethe McGuire's days.
Uh, and as a matter of fact, Iended up um over time with the
(19:23):
ability to hire some of myformer McGuire's teammates onto
Rupus USA.
So I knew that they were verycapable people.
Um, I knew that they would dothe best that they they possibly
could to represent the brand.
And uh I knew that they werethe right people to hire.
So I hired uh multiple peoplefrom from Meguiar's.
(19:46):
Um you know, had gone intodifferent careers after
Meguiar's themselves, but I hadan opportunity to to hire them
into Rupus.
So their passion is is eventhere today uh in the detailing
industry, you know, doing the uhuh you know, spreading the word
about you know betterefficiencies and and getting
(20:06):
getting the job done moreefficient and with better
results and so on and so forth.
Rick (20:11):
So you were able you were able to grow the sales groups uh
nationally.
Jeremy (20:16):
Absolutely.
Um yeah, we we had someinternational um
responsibilities as well.
Um, you know, but over sevenyears things changed uh from uh
how we do things and so on andso forth.
So but yeah, we we had uh wehad a lot of great fun.
Uh and they're still todaycontinuing to have a lot of
great fun with growth.
(20:37):
Yeah, fantastic.
Um yeah, and then uh you know,as far as NAS, y'all, um, we had
an opportunity about two yearsto go two years ago to join a
nano ceramic coating company.
Now, in the world of detailing,um, nano ceramic coatings are
really commonplace.
Um the technology has beenaround for a long time.
(20:58):
Um, in detailing, I would sayit really you started hearing
about it maybe 20-ish years ago.
Um, it got really popular, uh,gained a lot of popularity, I
would say five to ten years ago.
Um, and you would see a lot ofdifferent brands pop up
(21:20):
overnight.
It just seemed like every weekthere was five new nano ceramic
coating brands out there.
Rick (21:25):
Yeah, that's this is and this is something I I wanted to
dive in, Jeremy.
Is yeah, um I I I gotta behonest, I'm I'm ignorant when it
comes to nanotechnology andnano coatings and ceramic
coatings, and but I've seen thegrowth of that.
So if you go to SEMA the lastthree years in a row and you go
through, I think it's either theI think it's the North Hall,
maybe that has all the newproducts out there.
Jeremy (21:47):
Yeah, the the new products, yeah.
You'll see a lot of a lot ofthings you've never seen before.
That's a lot of companies debutthere.
Rick (21:55):
Yeah, and it's like every year there's more and more
ceramic coating companies outthere with their vehicles and
they're doing the process.
And and I was intrigued by thatbecause uh, from my end,
serving body shops for a lot ofyears, that was the bane of most
painters is you know, as thosecome in, what the hell am I
(22:16):
supposed to do with this?
Right.
So, anyways, I I I'm interestedabout the nanotechnology, and
uh so continue explaining aboutthat.
Jeremy (22:24):
Yeah, so uh I had an opportunity to join NASDAQ, and
what I learned about them wasthat they were not just in this
group of companies that would,you know, again, five new brands
every week, they were notactually in that group.
Um, they were very much behindthe scenes uh and the and very
responsible, responsible for alot of the growth in the ceramic
(22:47):
coating industry.
Um, their story is a prettyunique one, uh, founded by three
nano engineer engineeringstudents.
Um, and they came up withformulations that were so good
at an early stage that theyactually started a research and
development company while theywere still in school.
Um basically they went fromresearch and development into
(23:10):
manufacturing very quickly andprovided um the raw materials
for uh other companies uh for along, long time.
So basically, they were more ofa manufacturing company.
Uh research and development wasprimary.
Manufacturing came out ofnecessity because what they
found was that they would umcreate a lot of formulations for
(23:33):
for companies and the companiesthemselves didn't have the
equipment, the knowledge, theknow-how to actually make those
those formulations.
So they went back to uh theywent back to uh the company to
get the um to get the formulasmade as well.
So that's how we quicklyprogressed into manufacturing.
Okay um so NASDAQ is actually ahouse brand of our parent
(23:57):
company.
Um what we do here with NASDAQis this is a showcase of what
our capabilities are for um forthe the actual products
themselves, but also the themarketing and uh and the sales,
and it's it's designed to kindof be uh you know the attractive
thing that brings you to us sothat we can manufacture products
(24:20):
for you.
Rick (24:20):
Right.
But this is not justautomotive.
This is you guys serve multipleindustries, correct?
Jeremy (24:28):
Absolutely.
Um, you know, automotive iskind of like the sexier side of
things, you know.
This is where you you canshowcase the high gloss and and
the hydrophobic, so the reallytight, small water beads rolling
off the hood and those visuals.
That's where that's that'stypically where automotive
people are going to associatenano ceramic coatings.
(24:50):
But industrially, um, nanoceramic coatings are used on uh
just about any surface that youcan think of.
Um, some of the very early uhapplications for nanoceramic
coatings were actually printedcircuit boards used in uh you
know electronics globally.
So this helps with corrosionresistance, and uh that's its
(25:12):
primary function right there iscorrosion resistance.
Rick (25:14):
Okay.
Jeremy (25:15):
Um, you know, different formulations for different
substrate materials, you know,just like primers and things
like that that we use in thecollision industry.
Um, but yeah, we uh we do anincredible amount of glass, um,
ceramic, um, we do an incredibleamount of textile.
Um, so this helps withwaterproofing and staining, uh,
(25:36):
stain resistance, excuse me.
Uh, but we we do basicallyevery surface that you can think
of.
So it's it's not just cars, itcould be you know things that
are used in in uh aerospaceindustry as well, just to help
with UV protection, um corrosionresistance and oxidation
resistance and so on and soforth.
So there's there's verypractical could be as simple as
(25:59):
the ceramic tiles in yourbathroom or your kitchen, right?
Absolutely.
Home applications areincredible.
Um, huh?
You know, I love doing theshower door glass.
That's that's one of the thingsthat everybody hates cleaning
because you get this mineralbuildup.
I got the same problem.
Send me a model of whateverworks for that way.
Yeah, yeah, I'd be happy to.
(26:20):
Um, but it's incredible, youknow, once you get all that
scale off and you you're backdown to glass, uh, you can
simply apply the ceramic coatingon there, and it seriously
delays the formation of any ofthose mineral deposits, keeps
things really easy to clean.
Um visually, it's crystal cleareven while you're taking a
shower.
So uh there's some really greatbenefits there.
(26:42):
Now, at home, that that justsounds like a nice convenience.
Right.
But if you are in thehospitality industry and you own
hotels with thousands of roomsand you have to pay people to
clean all of that on a dailybasis, right?
This makes actual financialsense as well as not just
aesthetic sense.
Right.
(27:02):
So this means that you'repaying you're paying less in
chemicals because you're notusing those really nasty things
to uh clean off that scale.
Uh there's less labor involved,and your guests get a cleaner
uh experience.
So, you know, your your CSIscores increase as as well.
So there's a lot of practicalapplications here.
(27:23):
It's not just about the beautyof it that we typically
associate nano ceramic coatingswith as car people.
Rick (27:29):
Okay.
Oh, that makes sense.
Um, so are a lot of thesecoatings, like say what not so
much industrial, but uhresidential um aviation, things
like are these applied coatingsthat the end user or the um the
company that's building aproduct that's let's say it's in
the aerospace uh or theconstruction or the home um home
(27:53):
building uh piece of business,these are codings that they
apply themselves.
It's not or is it appliedafterwards once a thing is built
and actually in placesomewhere, or is it both?
Jeremy (28:05):
Um it depends.
Um so in the case of liketextiles, you can do you could
take a finished good, whetherit's a a garment or if it's um
uh an awning or an umbrella orsomething like that, you can
take a finished good and treatit afterwards.
Okay.
Um the uh the primary way, uhthe more efficient way to do it,
(28:29):
or depending on what kind ofindustry you're in, or what part
of the supply chain you're inin an industry, right?
Um, you can actually pre-treatthose roles um as they're
manufactured.
So so where I live in westernNorth Carolina, the textile
industry used to be a lot moreprevalent than it is, but we
still do have textilemanufacturing here.
(28:49):
So uh huge industrial loomsthat make um that make cloth uh
from thread.
And basically when they aredone weaving um and everything
gets rolled up onto you knowlarge drums and rolls, uh, what
they actually do is run thatcloth through a wet bath of um
(29:14):
of uh nano ceramic coating thathelps it become stain resistant
and water resistant and what youknow um and that's the primary
process on how they treat in aindustrial application for for
fabric.
So yeah, you do have thatversatility.
You could do either finished orduring the manufacturing
(29:37):
process of not quite the rawmaterial, but kind of the raw
material.
Speaker 3 (29:41):
Okay.
Rick (29:41):
All right.
That no, that makes sense.
I and I just wasn't sure,that's why I wanted to ask.
Oh, going back to the umautomotive side of things,
because obviously that's whateverybody's interested in.
Now you have coatings thatwould do not just exterior but
glass, uh interior, right?
Your fake leather interior andyour dash and all that stuff
(30:02):
with a nano ceramic coating,right?
Right.
Do those require a certainamount of reapplications or
upkeep, or is it a once anddone?
Jeremy (30:12):
Or um it depends on the substrate material.
Um, the harder surfaces areeasier to bond with for more
durability.
Okay.
Uh the more flexible surfaces,you can't get that kind of life
on them.
Um, you know, the the hardsurfaces are easy because you
(30:32):
can create a rigid bond, right?
Um, on those flexible surfaces,because they're constantly
going back and forth, you'reconstantly kind of breaking
those bonds.
So wear and tear is uh is gonnabe the issue there.
Rick (30:47):
So it's gonna be a maintenance program to keep up
like upholstery or carpet oranything else that's um more
fibrous, right?
Jeremy (30:56):
Yeah, those are gonna be like a one-year type of
application where um somethingon a paint surface uh you know
could last up to 10 years,depending on how you maintain it
in the environment that inwhich it's kept.
So there's a pretty bigdifference there.
So the harder the surface is,the more durability we can get
out of it, uh, the more flexiblethe surface, the the shorter
(31:20):
the durability is.
Rick (31:21):
Okay.
So I wanted to uh and I waslooking on your website and I've
looked at some of the uhproducts and the automotive
side.
And yeah, there's quite a goodquite a good selection of
offerings for all differentparts of vehicle, which which is
awesome.
Yeah.
And I did look at some of themaintenance.
Uh you've got some greatreference material as far as
instructional stuff and andmaintenance um protocols and
(31:43):
things like that, which Ithought was really neat.
But I want to jump intoprobably the part that affects
collision shops specifically.
So, as I said earlier, the baneof painters, you know, these
days is what do I do with theceramic coating?
Yeah.
Should I call my buddies downat the high-end detail shop?
(32:06):
Should I call my paintmanufacturer?
Should I call the distributor?
Who the hell should I call?
Because I don't want to screwthis up, or can I just wipe it
off?
You know what I mean?
There's there's not a goodcommon knowledge on what needs
to be done before a car gets youknow prepped for paint.
So can you kind of walk throughthat?
Jeremy (32:24):
Yeah, absolutely.
So, Rick, there's I thinkthere's kind of two approaches
here.
There's um during the repair uhside of things, you know, what
happens while we're preparingthe the vehicle for paint, you
know, um during the repairprocess.
And then, you know, we couldspend some time also talking
about the post-repair process aswell.
So, you know, let's go inorder, let's go with uh, you
(32:48):
know, you know, trying to returnthe vehicle back to
pre-accident condition bygetting these panels off,
getting these panels prepped forpaint and and um pulling and
everything else.
The the the long answer is youknow, there used to be some
technology out there where withceramic coatings that you could
(33:09):
use some different chemicals tokind of loosen it off the
surface and be able to, youknow, almost like a paint
stripper or a chemical stripper.
Rick (33:17):
Right.
Jeremy (33:18):
Um but that is some old school type of entry-level
coating stuff.
Um, if you're using aprofessional coating, um, some
of the stuff that you'll runinto from NASDAQ as an example,
it's so chemical resistant thatyou're probably you're gonna
have to get into stuff that arebasically gonna be mutagens.
(33:41):
They're they're so incrediblytoxic to actually get through
that ceramic coating.
You know, remember the ceramiccoating's job is to help protect
against those things.
So uh truly the the best way,the the only way that we really
recommend is through theabrasion process.
You're gonna have to sand itoff.
(34:01):
Um, again, you might have someuh some people that maybe their
car owners were using nanoceramic sealant sprays and
things like that, but they'revery topical.
They don't they they will bondto the top surface, but they
don't really they more sit onthe surface than actually bond
to it.
Rick (34:20):
So while they're they'll put a turtle wax, it's gonna
wash off eventually, right?
Jeremy (34:24):
Right, right.
Okay.
Um so the that type of stuffyou can use chemicals on, you
know, some some strongdegreasers and and solvents.
Usually we're gonna be usingsolvents in our industry to to
uh you know spray, allow it tosoak, and then wipe off.
But those are more marketinggimmick type of ceramic coatings
(34:46):
uh than a true ceramic coating,right?
Um basically they have aningredient in there that is uh
so many percent of the thevolume is gonna be you know
sio2.
So it's enough that they canput it on the label.
Um, but it's not the sameeffect, it's not the same as
doing a professionally appliednano ceramic coating.
Rick (35:08):
Okay.
Jeremy (35:08):
So good ceramic coating.
Rick (35:10):
When you say a braid, are we talking you know, 2000, 1500?
Are we talking 320, 400?
I mean, how how hard do yougotta go with abrasion?
What what grit level?
Jeremy (35:22):
I I'd love to give you just like a uh a really easy
answer on that, but it reallydepends on what product was put
on there.
So um think about it likepaint, you know, some some
paints that we uh run into arereally soft and easily easily
damaged and easy to abrade.
Uh other paints that we knowfrom uh you know more industrial
(35:43):
type applications, you know,laugh at getting hit with a
hammer, you know.
So there are there's a hugerange there, and the same thing
is kind of true with nanoceramic coatings.
Um you can start with usuallyaround 1500 or so, but there may
be um a real good chance thatyou're gonna have to get down
(36:04):
into the six, eight hundred gritrange to to actually remove
some of these ceramic coatings.
Okay, it's important tounderstand that these are
designed as something that arereally corrosion resistant,
really abrasion resistant,really UV resistant.
Um uh so their job is to resistall of these things to get them
(36:28):
off.
So we have to get aggressivewith it.
Typically, if you're gonna prepa panel, you're probably gonna
need to take it down to at leastprimer uh or you know, the the
color coat.
You're gonna have to get rid ofthat top layer that's been
basically infused with that nanoceramic coating.
Rick (36:45):
Okay.
So how do you know when you'veachieved um enough of uh
abrasion to where it's it'sprobably gonna be is there is
there a fairly easy way to tellor not really?
Jeremy (36:59):
You know, it's it's harder to describe to a detailer
because they're not body men,so they don't typically do a lot
of wet sanding or feathering.
Right.
But to the collision industry,it's easier to tell because
you're going to basically you'llbreak through a spot when you
sand, and then you're gonnacontinue to feather that edge
out.
You'll you'll actually seewhere, especially when you get
(37:20):
into the wet sanding stages,you'll actually see where um the
uh the coating has actuallystarted to, you know, that
surface is actually dulled andis no longer hydrophobic and uh
you know has that matte kind oflook to it, right?
That sanded look to it.
Okay.
Um and you will just continueto feather that edge out until
you've removed everything offthe off the work area that
(37:42):
you're that you need to prep.
Rick (37:44):
Seems like there'd be a beading or a non-beading uh
definition too, right?
So nanotechnology beads reallysmall, really tight, uh, very
easily.
It would it just in my head I'mthinking, I would think if I
just poured some or sprayed somewater through a water bottle or
something like that on a spot,that should tell me if I've
(38:06):
abraded it correctly or not.
It sure helps.
It sure helps.
Jeremy (38:11):
Don't forget that you can abrade a surface.
Um you can abrade the surfaceto the point where um there'll
be like a middle ground whereit's you've scuffed it so that
it's not as hydrophobic as itused to be, but there's still
coating there.
So it's you still do need tomake sure that you're sanded
that you have thoroughly sandedthrough it.
(38:32):
But yeah, uh if you do spraysome water on there, that's
gonna be a pretty good indicatorof where you're at in that
removal process.
Rick (38:42):
Okay.
Would that be a good indicator?
Let's say someone's gonna startworking on a job, they have no
idea whether it's got ceramiccoating on or not.
Would that be a good first stepfor uh for a painter is to go,
let's just give this a spraycheck.
Let's see how see how much itbeads or doesn't bead.
Jeremy (38:58):
I wish it was that simple, but you know, again,
because we have a collisionindustry background.
How many if we pull a freshlypainted hood out of the booth
and we hit it with water, it'sgonna bead like crazy, right?
Yeah, it's beading for adifferent reason.
It's not beading because it'sprotected by a wax, a ceiling,
or a ceramic coating.
It's beading because there are,you know, all the solvents are
(39:21):
starting to flash out of thatsurface and they're hydrophobic,
right?
They're they're pushing thewater off.
So um it's it's tricky to giveyou that indication of whether
or not there's uh production onthere just because of beating
alone.
It it can be one of the toolsin the toolbox, but it can't be
the only one.
Okay.
(39:41):
Um, I would say honestly, um ifyou touch it and it feels super
slick, um you know, paint isusually pretty slick on its own,
but because the hardness ofceramic coatings is so much
harder than even the factorypaint, let alone refinish paint,
um, it's gonna be slicker, it'sgonna be kind of like a tighter
(40:04):
surface, so it's not going touh grab your fingers as much.
Yeah, um, I that's gonna help alot.
Rick (40:10):
Yeah, the brain I know right where you're where you're
talking because I've felt what aceramic coating feels like on
the surface of a card, and it isvery slippery, very slick.
And there's no paint system outthere that feels that slick.
Jeremy (40:22):
So yeah.
Um, you know, paint systems areporous, right?
What the the nano ceramiccoatings do is basically they go
onto that surface, they fill inthe pores, um, and then it
grows into a crystallinestructure into the topmost crust
of your paint system andreinforces it like rebar does to
(40:44):
concrete.
So um, believe it or not, yournano ceramic coatings, uh, if
you're getting a good qualityprofessional one, will be three
to four times more scratchresistant than your paint.
Rick (40:56):
Wow.
Jeremy (40:58):
So it's it's if you're a car lover, you know, and you
really want to protect yourbaby, you know, nano ceramic
coatings are are reallyincredible at um protecting your
baby.
Rick (41:09):
Okay.
Jeremy (41:09):
Um so it helps with maintenance, it makes it easier
to wash your car, it doesn't getdirty as easy and so on and so
forth, but it's there forprotection.
It's okay, it's it's superultra mega thin, but it does an
incredible job at again kind ofworking as a system with your
existing paint system to be ableto uh increase all of the
(41:32):
protection properties of UV,scratch, and chemical
resistance.
Rick (41:37):
Okay, awesome.
So I've finished my paint job,I've got the the coatings off,
I've I've done a great paintjob, pull it out of the booth,
it's cured for 40 minutes, itcools down.
Um can I put the nano coating?
Let's say I've I've got theproducts and and this is now
part of my process to is toreinstall that ceramic coating.
(41:58):
Can I put that on after a cooldown or do I got to wait a
certain amount of time?
Jeremy (42:02):
Rick, that's a great question.
Um, highly recommend that youwait 90 days.
You know, the paint system, thepaint system really needs to
finish doing its thing.
You know, it doesn't matter ifwe've cured with lamps and and
high bake booths and stuff likethat, you know, there's there's
still a solvent that's in thatsystem that needs to come out.
(42:22):
You know, it's the the paintsystem's still shrinking, plus
we have the evaporative effectthat's happening with all the
solvents, it needs to get out.
Now, if you were to use like awax, uh like a natural carnule
wax or something that's like ablended synthetics or something
like that, they're not reallygreat at resisting those
(42:43):
solvents.
So you could kind of get awaywith putting those more natural
uh protectants on those surfacesduring that curing process,
because as that solvent comesout, it's literally gonna punch
holes through the wax and beable to gas out.
It's gonna slow that effect,but it's still gonna have the
ability to do that.
Um as you get into uh betterprotecting properties.
(43:07):
Uh, if you go into a um asealant as an example, a sealant
may be, you know, typicallythey're more of a polymer-based
product, so they're moreresistant to chemicals and
things like that.
Um, that's where you kind ofstart getting in into a fuzzy
area on whether or not youshould be applying that on fresh
paint.
Um, most manufacturers willsay, absolutely not.
(43:29):
Don't put waxes, don't put sealor sealants on there.
Now, when you get into nanoceramic coatings, it's a whole
different level of how much itactually seals up that surface.
And because it's so chemicalresistant, it's going to be
extremely difficult for thesolvents to punch through.
So we really need you to makesure that that system is done
(43:51):
curing before you apply aceramic coating.
Rick (43:55):
Right.
You have an ugly diebacksituation if you don't.
Jeremy (43:58):
So yeah.
Rick (44:00):
Probably similar to when you put a wrap on, too.
You'd I think you gotta waitabout that kind of a time frame
to actually put a wrap.
Jeremy (44:06):
Yeah.
Uh, if you're gonna do uh wrapsor paint protection film, PPF,
uh yeah, all of those, you know,those are much thicker, you
know, plastic coatings.
Uh and they're very porousthemselves and they're designed
to be flexible and move around.
Um so believe it or not, uh,they actually have a little more
(44:28):
ability to gas through than thenano ceramic coatings do.
Crazy to think because they'remany, many times thicker than
the sand than the ceramiccoating, but they actually have
a little bit more ability.
The biggest issue actuallyisn't trapping with PPF and
vinyl wraps and things likethat.
Their biggest issue isn'tnecessarily that this is a a
(44:48):
thick surface that you knowyou're trying the the solvents
trying to push its way through.
It's actually the adhesive.
Rick (44:55):
It'll it'll it'll bond stronger to that paint, right,
when it's fresher.
Yeah, so become impossible toremove.
Jeremy (45:02):
The the adhesive is actually going to be uh working
with the solvents in that thatthat real um that top layer
where they they connect.
Uh, and really interestingthings can happen there.
Um, that could cause issueswith adhesion, with color
change, with uh with all sortsof different things there.
Okay, you basically have twostrong chemicals that are
(45:25):
touching and reacting andinteracting, right?
Uh, and then they're also kindof trapped in that area too.
So yeah, you gotta wait.
You know, there's no there's noum there's no quick answer on
that if you want to get into themore protective things like
PPF, vinyl, or ceramic coatings.
Rick (45:43):
Okay, fantastic.
All right, as we're uh so we'regetting down to uh we're gonna
run out of time soon, but I Idid want to ask about um, I
believe, and I've always feltthis is walking through SEMA and
seeing some of the newbusinesses that are out there,
like ceramic coating, likewindow tinting, like you know,
uh trim.
I got a buddy that owns or thatruns Trim Illusions and they do
(46:06):
trim pieces.
There's so many cool littlebusinesses, and I thought as a
collision owner, it seems likeit'd be great to have these
little bolt-on businessesbecause there's times when
you're slow.
We've experienced that thisyear.
But um it seems like theceramic coating business would
be a great bolt-on business uhfor a collision shop.
So uh, and you know, a newrevenue stream.
(46:26):
So, you know, what does thatlook like?
Um, is that fairly easy to getinto if you're if you're you
know a pretty sharp shop ownerand you got a maybe you got a
glass company too that you'redoing, or maybe you do some car
rentals or something, but uh isthat fairly easy to get into
that side of it?
Jeremy (46:43):
It is too easy to get into, to be really bluntly
honest.
All right.
Um you know, the the detailingindustry doesn't have a lot of
certifications or organizingbodies to help with regulation,
training, certification, and soon and so forth.
There's still a bit to learnfrom the collision industry as
(47:04):
far as that goes for morelegitimacy and professionalism.
But right now, um, you know, ifI had a few hundred dollars in
my pocket and I wanted to go tomy local supply store and and
buy the you know the stuff Ineed to detail cars, I can leave
the parking lot calling myselfa detailer.
You know, I put up a Facebookpage or you know, Instagram and
(47:27):
whatnot, and I call myself adetailer and that's it.
I'm a detailer.
Speaker 3 (47:31):
Yeah.
Jeremy (47:32):
Um now you you still have a bit of that in the
collision industry as well.
There's plenty of people thatthat do work at home that don't
have certified shops, that maynot be certified painters, so on
and so forth, but it's a lotharder.
You know, you still have a lotof issues when it comes to
regulatory compliance, VOCs, um,you know, whether or not a a um
(47:53):
uh distributor will actuallysell you product, right?
You know, if if if you're not aprofessional shop, and
especially in some areas of theUS, you can't get your hands on
the paint, right?
They're just not gonna sell itto the general public.
Um, that's not the case indetailing.
So it's super easy to get intodetailing, which you know, the
industry is struggling withthat, right?
Yeah.
(48:13):
But if you are a professional,you know, body shop, if you're a
collision center, you have abuilt-in clientele.
You know, you have people thatare car owners that are there
for, you know, not onlystructural, but for uh not only
there for structural purposes,but also there for appearance
(48:34):
purposes.
Um, so you have people that umyou know will will use your
detailing services if youprovide them.
Um the the biggest challenge isthere's a big difference
between body shop um body shopdetailing and professional
(48:55):
detailing detailing.
The skill levels are are verydifferent.
The passion level, I think, isthe biggest thing that is really
hard to compare.
Um, as I said, I've been in thecollision industry for a long
time, but my passion has beeninto detailing.
Rick (49:09):
Right.
Jeremy (49:10):
So for me to do the um for me to kind of combine these
things is is awesome.
I love to be able to do that.
But um getting to the pointwhere you have uh the ability to
give the results thatprofessional detailers give to
(49:30):
their clientele, that's uhthat's a big mindset adjustment.
Most of the time, you know, inthe collision industry, we look
at uh buffing as uh you know,depending on what insurance
company you're working for andso on and so forth, they may not
pay you for it, right?
So you're trying to get it doneas quickly as possible.
It's a necessity, it's not it'snot an added, it's not an added
(49:54):
service.
Right.
So I I think the collisionindustry for for at least the
last 10 to 15 years has lookedat uh sanding and polishing as
something that you need to workthrough as fast as you can.
Yeah, let the results bedamned, as long as they're good
enough for to deliver the car tothe customer, then so be it.
(50:15):
And if they complain, thenwe'll just polish it again.
Um but uh the you know theattention to detail is not the
same as what a detailer does.
Okay, you know, that's I thinkthe biggest challenge.
But if you have to if you domake the mindset change that,
okay, you know, uh collisionindustry, we have our stand
(50:35):
standards over here, detailingindustry has a different set of
standards over here, and as longas you can walk from the detail
area into the rest of thecollision shop and you know make
that mental switch as to whatthe customer needs are and what
you need to fulfill, you're goodto go.
Um, you know, most detail shopsare not as well run as a
(50:59):
collision center is.
So you have some big advantagesthere.
You know, you have a home, youyou basically have a it's not
home base, but you have a uh aplace from which you can do that
those services.
And you have customers that arecoming in that know that you're
skilled and talented atautomotive repair.
So, you know, you're great atall things automotive
(51:20):
appearance-wise, as far asthey're concerned.
So you have a you have acredibility there that most
detailers you know have to earnover time.
You've already earned it with alot of your clientele, just the
fact that you've been aroundfor a long time and do good do
great work, right?
Right.
So adding detailing services umis something I think is a great
(51:44):
revenue stream.
Um, obviously, we have anentire industry based off of
detailing, so it is a provensuccessful model.
Sure.
So if you want to add that toyour collision centers, you
absolutely have um a much betterchance of success with uh with
your history and and yourestablished business and so on
(52:05):
and so forth.
Rick (52:06):
Okay, so probably a good determining factor would be if
you just got a kid back therethat you put back there because
someone has to finish rubbingand detailing and washing the
cars before they go out thedoor, that's probably not going
to be your best scenario to adduh nano coatings uh to your
portfolio.
But if you've got a prettylegit detail department, they
(52:29):
maybe they do the details forone of the local dealerships,
maybe they have high-end carguys that that's you know,
that's the kind of model youwant to add something like this
to, right?
Jeremy (52:40):
Best advice I can give to you is hire the passionate
people.
Yeah, hire the people that lovecars because they're gonna go
above and beyond to make surethat that car, you know, gets
the best treatment and you getthe best result.
So that's gonna help youimmensely as a business owner to
make sure that you'redelivering what the customer is
asking for.
(53:01):
Um yeah, getting unskilledlabor and teaching them is fine,
but I would highly recommendyou look for the passionate
person and train that passionateperson.
Rick (53:12):
I would totally agree with that sentiment.
That's uh and that that followsthrough really with a lot of
things in the automotiveindustry.
The more passionate you areabout it, the better performance
you're gonna you're gonna have.
So um excellent information,Jeremy.
Um, I really appreciate yousharing everything you shared
today.
As we uh look to wrap up here,um, I wanted to get just because
(53:36):
you've had such good success inin growing the businesses that
you've been in, and you know,having a uh ceramic coating
offering, you know, is could bea part of growth for your
facility for your shop owner.
But what are just maybe acouple three or four key
takeaways that you would leaveus with on um growth strategies
(53:57):
that would help the averagecollision shop owner that may
they may not be thinking about,or you know, what do you feel
are are good growth strategiesthat's helped you along your
way?
Jeremy (54:06):
I will tell you that you know, it's a I'm not gonna say
it's a worn-out cliche, but it'sa very well-used cliche is uh
people buy from people, takecare of people.
Uh, you know, if your customersare coming in and they feel
welcomed, they feel heard, thatthey're uh confident that their
issues are gonna be addressed,they're going to uh recommend
(54:29):
you to friends and family and toco-workers, so on and so forth,
and they're gonna keep thatreferral chain going, which as
we know is the best way toincrease your business.
You know, word of mouth is thebest way.
You can spend millions inadvertising every year, but if
people say, Yeah, I had a greatexperience with that company and
I highly recommend you gothere, then you know, that does
(54:53):
a much better job of having animpact on your business.
So make sure you take care ofpeople.
Um, make sure that you delivera great customer experience.
Uh, I'd say that's that's thenumber one thing right there.
You know, Rick, you and I havebeen, you know, uh salespeople
for a long time.
Yes.
We've we've maybe um had issueswhere our company had a
(55:17):
performance issue with aproduct, a bad batch or
something like that.
But you know what?
Our customers liked us, so theythey suffered through that pain
with us and and continue to dobusiness with us for decades
later, right?
And it became down to therelationship.
So relationships kind of helpsmooth everything over.
Rick (55:36):
Absolutely.
Absolutely.
No, that's fantastic, and I Icouldn't agree more with that.
That's that's helped me in mycareer for a long time is uh
doing the right thing for thecustomers, uh, providing that
great experience.
And yeah, the a good customerwill follow you wherever you go,
whatever industry you're in, ifthey can you know engage you
(55:57):
there, they will.
Jeremy (55:58):
So yeah, absolutely.
Um, I would also say the nextthing is make sure you're always
in um investing into education.
So whether it's uh ongoingtraining, whether it's new
technologies, or if it is um newsystems, things like that,
always invest into those thingsbecause it's very simple for us
(56:20):
to look back at uh people thatdon't make those changes and
they they get stuck, they getstuck, and their businesses tend
to get stuck as well.
So that doesn't mean go spendmoney blindly on things that uh
that are just coming out new.
Make good good investments, butmake sure that you have great
staff that is reallyknowledgeable about what they're
(56:42):
doing, that they understandabout all the new things that
are coming that can help them umadapt and be more efficient or
do better work.
Um training is key.
Yeah, I I've I've always been ahuge proponent of training.
Uh, you know, I think that wasdrilled into me with my PPG days
and taking, you know, gettingaddicted to going to the BDCs
(57:05):
for whatever new class wasavailable that they had a slot
in.
Um so train, train, train.
Don't ever stop learning.
Uh that will that will help youimmensely.
Rick (57:15):
That that's fantastic.
And that's been uh a mantra ofmine and something I've talked
about on this podcast severaltimes is you know keep continu,
we're we're designed as people,we're always designed to
continue to learn, we'recontinuing to grow.
That's part of our DNA.
Some of us don't realize it,but you should always be
learning, always investing uhyour time and energy into
(57:37):
learning new things or whateveryour skills are, improving those
skills.
Um shop ownership needs tounderstand that um it's not a
cost.
So if you got three guys andthey need training, it is not a
cost.
I can't afford to send thosethree guys to train.
It's an investment.
It's an investment in theirfuture, it's an investment in
your future and your business.
(57:58):
So uh it's never, never a wasteof money.
Jeremy (58:01):
So yeah, I I agree.
Um then the last thing I willsay is kind of related to the
the first one is is network.
Make sure that you you getinto, you know, if there are 20
groups that are available, or ifyou have shop owner groups that
are available uh that you canparticipate in, if you can go to
different industry events andnetwork, you're going to learn a
(58:23):
lot from people who are willingto share.
You're gonna have like-mindedpeople attending those events,
and that goes back to thatrelationship building.
Uh, you're gonna learn aboutwhat what's worked great for
them.
And maybe even moreimportantly, you're gonna learn
from a lot of people who've mademistakes and are gonna warn you
in a in a in a genuine way onhow not to do what they did.
(58:46):
Yes.
Um, some of those, some of themost valuable mistakes um that
you can learn from are otherpeople's mistakes.
Absolutely.
So if they if they can zero,yeah, if they can shortcut your
learning um and really drive ithome, then you know, listen to
their messages.
Yeah, listen to their messages.
(59:07):
I would so yeah, attend theseindustry events, go to things
like C Mugs, go to you know, umwhatever meetings that you can,
you know.
If you you will you willdevelop these relationships that
will serve you and yourbusiness and your customers for
for a long time to come.
Rick (59:25):
Yeah.
Excellent advice, Jeremy.
Excellent advice.
Thank you for so much forsharing.
Uh thank you for your timetoday.
Uh, speaking of SEMA, I havelots to do before I head out to
SEMA, so I need to get to that.
Uh, I will come see you at yourbooth.
I'm looking forward to thatwhile we're out there.
And um, for the folkslistening, uh, like I said,
you'll hear this after SEMA.
(59:46):
But uh sure, I'll leave all theconnection information for
Jeremy, uh, his company, whereyou can get a hold of him.
But uh, he's great as you canas you're here to to talk to.
He's got a ton of knowledge.
And uh, if you have questions,especially about the nanotech.
Technology and uh ceramiccoatings is a great, great
resource for that.
So once again, Jeremy, thankyou so much for spending time
(01:00:07):
with us today.
I appreciate it, and uh, I willsee you soon, my friend.
Yes, I'm looking forward to it.
Thank you, Rick.
Well, I hope you enjoyed myconversation with Jeremy Harding
from NASIA.
And hopefully you can applysome of the knowledge he shared
on the detail side of collisionrepair, how to address ceramic
coatings, and some great growthstrategies.
(01:00:27):
Feel free to reach out toJeremy with any questions or
additional information.
I'll leave his contactinformation in the show notes.
Well, that's all I had for youtoday.
Thanks again for tuning in.
I really appreciate yoursupport, and I hope you have a
great week.
I can always be reached atwww.ricksilover.com, where you
can find all my social medialinks, podcast episodes, blog
(01:00:49):
posts, and much more.
This week, we're talking with a solid 25-year collision
industry veteran with adifferent perspective and
attention to detail.
That's right, we're diving intothe detail side of collision
repair and nanotechnology.
Jeremy Harding has spent hiscareer from early beginnings in
the paint shop to leadershippositions with big brand names
(00:20):
like McGuire's and Rupez, andnow has a leading position with
NASTIOL Nanocoatings, a globalmanufacturer of nanoceramic raw
materials and coating systems.
Welcome to the MindRink Podcastwith your host, Rick Telegram,
(00:43):
where minor adjustments producemajor improvements in mind
personal growth and fixedbusiness and personal impact
that will make a major impact inour success, next level growth,
and quality data.
(01:06):
Hey, what's up everybody?
Welcome to the MindMex Podcast.
I'm your host, Rick Silver.
Thanks so much for stopping in.
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please take a minute and clickthe follow or subscribe button
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This week we're talking with asolid twenty-five-year collision
(02:11):
industry veteran with adifferent perspective and
attention to detail.
That's right.
We're diving into the detailside of collision repair and
nanotechnology.
Jeremy Harding has spent hiscareer from early beginnings in
the paint shop to leadershippositions with big brand names
like McGuire's and Rupa's, andnow has a leading position with
(02:32):
Nasiall Nanocoatings, a globalmanufacturer of nanoceramic raw
materials and coating systems.
So please help me in welcomingJeremy to the Mindrange Podcast.
Jeremy, welcome to the show.
Jeremy (02:45):
Hey Rick, thanks so much for having me.
And I'm really looking forwardto our conversation today.
Rick (02:50):
Absolutely.
We had a uh we had a reallygreat discovery call uh not long
ago.
So it's funny, Jeremy and Iboth have uh a lot of mutual
friends in this business.
Uh I've never met him before,but uh seems to be a really
tuned-in guy.
And um, we're recording thisbefore SEMA.
So those of you listening, uh,you're gonna be listening to
(03:11):
this after CEMA ends, but hedoes have a uh a booth there uh
for the nano coatings, and uh,I'm gonna go check that out
while I'm at SEMA and uh get alittle bit more immersed in
that.
So, anyways, um, so here we go.
Um, Jeremy, uh, we did talkabout your background on
Discovery Call.
You've got a very interestingbackground.
You do you do lean towards thedetail side, which led a great
(03:32):
path for you.
So if you could kind of just doa uh flyover on uh how you
started, we'll catch you intothis crazy business and uh where
you're at now.
Jeremy (03:42):
Yeah, thanks, Rick.
So I think a lot of this reallycomes from a passion of
anything that had a motor, uh,you know, from a young age.
So I was always interested inall of the the things regarding
mechanics and you know, speedgoing fast and and all of that.
So I think it was just part ofmy DNA.
(04:03):
Um from an early age, you know,my my family was pretty
involved in doing hands-onthings and being mechanical and
whatnot.
And uh, you know, mygrandfather actually used to do
some restoration for VolkswagenBeatles and microbuses.
And uh I somehow became ahelper as part of the um repair
(04:26):
process.
You know, they they didn't havethe best early, yeah, they
didn't have the best corrosionresistance back in the uh back
in those early days.
So there was a lot of panelpatching and bondo work that
that typically happened.
So uh from an early age, I wasout there helping him do repairs
on on those VWs.
(04:46):
Uh, and that's where I learnedhow to wet sand and polish um
you know, high-speed rotarysingle speed, you know, 1800 RPM
was like the the low end forfor any of the tools that we
had, but um, you know,cornstarch for uh for the
abrasive compound at certainstages and so on and so forth,
(05:08):
lacquer, you know, Martin Seniorpaint.
So we're talking real backyardstuff.
That's when it all began.
Speaker 3 (05:14):
Yeah.
Jeremy (05:15):
Um, then there was just kind of a natural progression.
I I really got into uh cleaningand detailing and organizing.
Um, it just was like a nextstep in the progression of you
know, how do you do thingsrelated to automotive
appearance?
And uh, as most detailers do,they start with doing work for
(05:37):
friends and family, and and nextthing you know, it's referrals
for paid work and it snowballsfrom there.
So uh I actually started umtaking money and started my my
first detail business in 1991.
Um so uh it's it's beensomething I've been doing for
quite a long time and it led toa nice career uh throughout the
(06:02):
throughout that the detailindustry.
Um I definitely did start withmore of the bodywork side of
things, but I found my passionwas absolutely into detailing.
So it was in the paintwork, itwas in making things you know
better than factory new.
And um, so you know, I I ran adetail shop for a number of
(06:24):
years.
Um, sometimes we operated outof friends' garages, sometimes
we did mobile work, um, but youknow, we always had that passion
for for detailing.
Um, you know, I grew up inMassachusetts, western
Massachusetts, and detailingseason is kind of short.
You know, yes, you you end upwith cold weather, it's hard to
(06:47):
detail.
People don't want to pay fortheir vehicles to get detailed
because on the way home it'sgonna get covered in salt and
slush and everything elseanyway.
So things really slow down.
Uh, I had a uh a pattern whereI would typically save up enough
money to get myself throughthrough the winter.
Um, I would always work at thelocal ski area uh to help
(07:09):
supplement my income.
Um, but there was one seasonwhere I just didn't have enough
put away.
Uh, and I ended up going towork for the local PPG platinum
distributor who I bought a lotof my products from uh for my
detail chemicals, compounds,polishes, and whatnot.
Um, so the arrangement therewas that I would go through uh
(07:31):
all of the PPG schools to learnthe paint systems to be a tech
rep.
Um, so I got to know a lot ofthe folks at at PPG, uh
especially the the people thatran the local BDC in
Windsorlocks, Connecticut.
Um so it's funny, you know, Istarted going to classes there
(07:52):
in late 90s.
Um and then um, you know,throughout my progression, I
ended up teaching classes at thethe Windsorlocht BDC and other
locations as well.
Well, that's awesome.
Rick (08:06):
Yeah, I I I spent a lot of time in the PPG uh classes as
well through my job or career.
So a lot of good educationthere.
And I tell you, I gotcertificates all over the place
from every class I've ever beenin.
And uh it's just they had areally good training program,
you know, for a long period oftime.
Still do.
Jeremy (08:25):
So yeah, absolutely.
So when I went to work forthem, I got to learn about the
paint systems on a lot moredepth and detail.
Um, got to learn more about thechemistry and how things react.
Um I went through all thetraining schools for LIC, some
architectural stuff.
Um, when Waterborne was firstcoming out, we got to got to
(08:46):
play with that from an earlystage and met a lot of people,
met a lot of great, great peoplein this collision industry.
Rick (08:53):
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Jeremy (10:33):
Um and then uh, you know, I I was still really my
heart was in the detailing sideof things.
So my passion when I would goto my my shops was to not only
fix their paint issues, but alsoto show them how their paint
systems could work look the bestthat they possibly could, um,
which doesn't always align withthe collision industry.
So it does, especially backthen.
(10:55):
It did really so for me, um, Ihosted a lot of wet sanding and
polishing training classes withmy customers.
Um, one of the uh manufacturersthat I was really aligned with
at that time was Meguiar's, andwe used to have the folks from
Meguiar's come in, um, spendmaybe a week with me in my
(11:17):
territory, and we would drivearound shop to shop, we would
set up clinics, uh, eveningclinics, lunch and learns, all
that sort of stuff to uh bringthese, yeah, bring this
education to our our technicalum uh to the folks that are
doing all this from a technicalperspective.
You know, the the techs weremaybe uh uh using older
(11:40):
technology for compounds andpolishes, they were maybe using
older skills, and you know, alot of this stuff was kind of
passed down, uh this knowledgewas kind of passed down from
generation to generation.
But the one thing that wasalways changing was the paint
systems.
So we had people that weretrying to buff like lacquer days
(12:03):
on you know catalyzed, youknow, urethane, polyurethane
systems and what and whatnot,and they don't they don't
operate the same way.
So we were really just tryingto do the best we could to help
these guys get off the struggleof using outdated tools and
systems uh and and uh skills toget them to be more efficient
(12:24):
and get a better job done.
Rick (12:26):
Yeah, you you can't rub urethades or acrylic enamels or
lacquers all in the same mannerwith the same products, same
process.
It's vastly different.
So yeah, I remember goingthrough all that in my younger
days.
So yeah.
Jeremy (12:40):
Um hey, back back in the lacquer days, you could reflow
it.
You absolutely could reflow ascratch.
You could uh with enough heatand solvent, you could take
paint from here and move it overhere.
I know we're doing a voiceovervod podcast, but I'm using my
hands to show where paint is isgonna flow back into your
scratch.
And obviously, now that's notthe case.
(13:01):
You know, if there's a scratchthere, there's there's a scratch
there forever.
And those folks who still thinkthat you can heat up a scratch
and make it go away don't reallyunderstand what's happening
there.
So that's that's still astruggle that we that we run
into even today.
And this is this has been mymission for 30 plus years now,
uh, trying to help people uh getpaint systems polished out
(13:23):
properly.
Rick (13:24):
Oh, that's that's awesome.
And you picked a great companyto work for.
I have I was very familiar withuh Meguire's in my in my job or
days.
I I'd met Barry McGuire, I'dbeen out to the Imperial Palace
in Vegas and saw their uh theircollection of cars.
And I, you know, in in my dayof of selling, you know, to me
that was the best polishingsystem out there.
(13:46):
It was all body shop friendlystuff, it all smelled good, you
know what I mean?
And it was a complete system.
So I was I was sold on thatstuff um for the longest period
of time.
And I know eventually 3M boughtthem, and you were there during
that transition, right?
Jeremy (14:01):
Yeah, so um my transition from working at the
PBG Platinum Distributor was uhbecause I was working so much
with Meguiar's, Meguiar'sactually offered me a job and I
went to go work for them in uhearly 2003.
So yeah, I had an opportunityto take the the passion that I
had, the knowledge that I hadgained through all the extensive
(14:22):
training with um with PPG andapply it to what we were doing
at Meguiar's at the time.
So yeah, I did join uhMcGuire's in 2003.
Um, and I got to work with someincredible people.
Uh, and I was there for 13years.
So yeah, Barry was incredibleto work for, still is Barry and
Karen.
(14:43):
Um, and I get to, you know, I Iknow we're recording this
before Sima now, but you know,I'll I'll get to to run over to
the McGuire's booth and spendsome time there um and and uh
have my annual reconnection withwith old teammates and and uh
really people that are stillfamily to me.
Rick (15:00):
Yeah.
No, that that's fantastic.
And it's it's great to spendsome time at a company that that
has that kind of a culture,right?
So yeah.
Jeremy (15:08):
So um yeah, m 3M purchased McGuire's in about 07.
Um and I was still there atthat time, and you know, the the
education learning curve justshot up.
We had to learn so much morefrom you know a very structured
company like 3M, a globalorganization that um you know
(15:29):
worked pretty well internallytogether, um, and really
intelligent people.
Um so they were veryprofessional through and
through, and that really helpedme uh you know progress as a as
a professional.
Um but unfortunately, becauseit is a large company that is uh
you know stockholder owned,yeah um, sometimes you're
(15:53):
susceptible to the the economy.
Rick (15:56):
So in 2015, that's your yeah quarterly you're
susceptible to the economy,yeah.
Yeah, familiar with that.
Jeremy (16:03):
So so in 2015 they had a big round of layoffs and they
laid off about 1,500 people.
Um and unfortunately, Maguire'swas also impacted by that.
So uh that meant I was uheligible and I was looking for
an a new home.
Uh, put so one of my teammatesat McGuire's had recently uh
(16:25):
left and had started working forthis little Italian tool
company uh who was makingpolishers and just breaking into
the US market.
And you know, I had somefamiliarity with these products
and we had used them, and um,you know, we had some amazing
results when you paired theirpolishers and with our McGuire's
(16:46):
pads and compounds.
And so I I called them up and Isaid, Hey, you know, here's
what happened.
Uh, you know, are you guyshiring?
And he says, Yeah, call thisguy.
Uh, he's my boss, he's runningthe US right now.
Um, have a conversation withhim.
So I talked to this fella, hisname was Chipcase.
Uh, Chipcase was um basicallyrunning and developing the US
(17:12):
market for this little companycalled Rupus.
Um, now in the collisionindustry, we know who Rupus is,
but absolutely um back then, youknow, the collision industry
wasn't really in the US reallyuh aware of who Rupus was.
But Rupus was this family-ownedum second generation company um
(17:32):
that was making long throwrandom orbital polishers, and
now you see them throughout thecollision industry a lot more
prevalently, but back then youdidn't see them at all because
they really didn't exist.
I think Dina Braid had a had anattachment that you could put
on your polish on your um rotarypolisher.
Yep.
Um, but that was it, that's allyou would see.
(17:54):
And it was a heavy piece ofcomplicated gearing and
equipment.
Um, but people didn't reallyadapt to it.
And then Rupus comes along withthese really smooth, powerful,
um, aggressive tools that did anincredible job at removing sand
scratches, but also didn'tcreate heat and with friction
and uh didn't swell your paintand left everything like haze
(18:17):
free with a non-directionalfinish.
So it was incredible howefficient you could actually be
with the system here.
So you know the detail.
Rick (18:25):
Especially if you had a black job and you could not get
that right with any other tool.
I remember that was really,really popular with a lot of the
higher-end body shops.
You know, they would spend themoney on that and go, yeah, this
this really does it for black.
Jeremy (18:38):
So so I had an opportunity to join Rupus uh USA
in the very early days, and umthroughout my seven years with
Rupus USA, um, yeah, I becamenational sales manager, and we
had an incredible growth periodthere.
We built a new uh facility inColorado where we did
(18:59):
manufacturing, was also the hostof our training center.
Um, it hosted the um the USheadquarters and so on and so
forth.
So I got to build an incredibleteam of um of tech reps and
sales professionals uh who arestill some of my best friends
today as well, just just likethe McGuire's days.
Uh, and as a matter of fact, Iended up um over time with the
(19:23):
ability to hire some of myformer McGuire's teammates onto
Rupus USA.
So I knew that they were verycapable people.
Um, I knew that they would dothe best that they they possibly
could to represent the brand.
And uh I knew that they werethe right people to hire.
So I hired uh multiple peoplefrom from Meguiar's.
(19:46):
Um you know, had gone intodifferent careers after
Meguiar's themselves, but I hadan opportunity to to hire them
into Rupus.
So their passion is is eventhere today uh in the detailing
industry, you know, doing the uhuh you know, spreading the word
about you know betterefficiencies and and getting
(20:06):
getting the job done moreefficient and with better
results and so on and so forth.
Rick (20:11):
So you were able you were able to grow the sales groups uh
nationally.
Jeremy (20:16):
Absolutely.
Um yeah, we we had someinternational um
responsibilities as well.
Um, you know, but over sevenyears things changed uh from uh
how we do things and so on andso forth.
So but yeah, we we had uh wehad a lot of great fun.
Uh and they're still todaycontinuing to have a lot of
great fun with growth.
(20:37):
Yeah, fantastic.
Um yeah, and then uh you know,as far as NAS, y'all, um, we had
an opportunity about two yearsto go two years ago to join a
nano ceramic coating company.
Now, in the world of detailing,um, nano ceramic coatings are
really commonplace.
Um the technology has beenaround for a long time.
(20:58):
Um, in detailing, I would sayit really you started hearing
about it maybe 20-ish years ago.
Um, it got really popular, uh,gained a lot of popularity, I
would say five to ten years ago.
Um, and you would see a lot ofdifferent brands pop up
(21:20):
overnight.
It just seemed like every weekthere was five new nano ceramic
coating brands out there.
Rick (21:25):
Yeah, that's this is and this is something I I wanted to
dive in, Jeremy.
Is yeah, um I I I gotta behonest, I'm I'm ignorant when it
comes to nanotechnology andnano coatings and ceramic
coatings, and but I've seen thegrowth of that.
So if you go to SEMA the lastthree years in a row and you go
through, I think it's either theI think it's the North Hall,
maybe that has all the newproducts out there.
Jeremy (21:47):
Yeah, the the new products, yeah.
You'll see a lot of a lot ofthings you've never seen before.
That's a lot of companies debutthere.
Rick (21:55):
Yeah, and it's like every year there's more and more
ceramic coating companies outthere with their vehicles and
they're doing the process.
And and I was intrigued by thatbecause uh, from my end,
serving body shops for a lot ofyears, that was the bane of most
painters is you know, as thosecome in, what the hell am I
(22:16):
supposed to do with this?
Right.
So, anyways, I I I'm interestedabout the nanotechnology, and
uh so continue explaining aboutthat.
Jeremy (22:24):
Yeah, so uh I had an opportunity to join NASDAQ, and
what I learned about them wasthat they were not just in this
group of companies that would,you know, again, five new brands
every week, they were notactually in that group.
Um, they were very much behindthe scenes uh and the and very
responsible, responsible for alot of the growth in the ceramic
(22:47):
coating industry.
Um, their story is a prettyunique one, uh, founded by three
nano engineer engineeringstudents.
Um, and they came up withformulations that were so good
at an early stage that theyactually started a research and
development company while theywere still in school.
Um basically they went fromresearch and development into
(23:10):
manufacturing very quickly andprovided um the raw materials
for uh other companies uh for along, long time.
So basically, they were more ofa manufacturing company.
Uh research and development wasprimary.
Manufacturing came out ofnecessity because what they
found was that they would umcreate a lot of formulations for
(23:33):
for companies and the companiesthemselves didn't have the
equipment, the knowledge, theknow-how to actually make those
those formulations.
So they went back to uh theywent back to uh the company to
get the um to get the formulasmade as well.
So that's how we quicklyprogressed into manufacturing.
Okay um so NASDAQ is actually ahouse brand of our parent
(23:57):
company.
Um what we do here with NASDAQis this is a showcase of what
our capabilities are for um forthe the actual products
themselves, but also the themarketing and uh and the sales,
and it's it's designed to kindof be uh you know the attractive
thing that brings you to us sothat we can manufacture products
(24:20):
for you.
Rick (24:20):
Right.
But this is not justautomotive.
This is you guys serve multipleindustries, correct?
Jeremy (24:28):
Absolutely.
Um, you know, automotive iskind of like the sexier side of
things, you know.
This is where you you canshowcase the high gloss and and
the hydrophobic, so the reallytight, small water beads rolling
off the hood and those visuals.
That's where that's that'stypically where automotive
people are going to associatenano ceramic coatings.
(24:50):
But industrially, um, nanoceramic coatings are used on uh
just about any surface that youcan think of.
Um, some of the very early uhapplications for nanoceramic
coatings were actually printedcircuit boards used in uh you
know electronics globally.
So this helps with corrosionresistance, and uh that's its
(25:12):
primary function right there iscorrosion resistance.
Rick (25:14):
Okay.
Jeremy (25:15):
Um, you know, different formulations for different
substrate materials, you know,just like primers and things
like that that we use in thecollision industry.
Um, but yeah, we uh we do anincredible amount of glass, um,
ceramic, um, we do an incredibleamount of textile.
Um, so this helps withwaterproofing and staining, uh,
(25:36):
stain resistance, excuse me.
Uh, but we we do basicallyevery surface that you can think
of.
So it's it's not just cars, itcould be you know things that
are used in in uh aerospaceindustry as well, just to help
with UV protection, um corrosionresistance and oxidation
resistance and so on and soforth.
So there's there's verypractical could be as simple as
(25:59):
the ceramic tiles in yourbathroom or your kitchen, right?
Absolutely.
Home applications areincredible.
Um, huh?
You know, I love doing theshower door glass.
That's that's one of the thingsthat everybody hates cleaning
because you get this mineralbuildup.
I got the same problem.
Send me a model of whateverworks for that way.
Yeah, yeah, I'd be happy to.
(26:20):
Um, but it's incredible, youknow, once you get all that
scale off and you you're backdown to glass, uh, you can
simply apply the ceramic coatingon there, and it seriously
delays the formation of any ofthose mineral deposits, keeps
things really easy to clean.
Um visually, it's crystal cleareven while you're taking a
shower.
So uh there's some really greatbenefits there.
(26:42):
Now, at home, that that justsounds like a nice convenience.
Right.
But if you are in thehospitality industry and you own
hotels with thousands of roomsand you have to pay people to
clean all of that on a dailybasis, right?
This makes actual financialsense as well as not just
aesthetic sense.
Right.
(27:02):
So this means that you'repaying you're paying less in
chemicals because you're notusing those really nasty things
to uh clean off that scale.
Uh there's less labor involved,and your guests get a cleaner
uh experience.
So, you know, your your CSIscores increase as as well.
So there's a lot of practicalapplications here.
(27:23):
It's not just about the beautyof it that we typically
associate nano ceramic coatingswith as car people.
Rick (27:29):
Okay.
Oh, that makes sense.
Um, so are a lot of thesecoatings, like say what not so
much industrial, but uhresidential um aviation, things
like are these applied coatingsthat the end user or the um the
company that's building aproduct that's let's say it's in
the aerospace uh or theconstruction or the home um home
(27:53):
building uh piece of business,these are codings that they
apply themselves.
It's not or is it appliedafterwards once a thing is built
and actually in placesomewhere, or is it both?
Jeremy (28:05):
Um it depends.
Um so in the case of liketextiles, you can do you could
take a finished good, whetherit's a a garment or if it's um
uh an awning or an umbrella orsomething like that, you can
take a finished good and treatit afterwards.
Okay.
Um the uh the primary way, uhthe more efficient way to do it,
(28:29):
or depending on what kind ofindustry you're in, or what part
of the supply chain you're inin an industry, right?
Um, you can actually pre-treatthose roles um as they're
manufactured.
So so where I live in westernNorth Carolina, the textile
industry used to be a lot moreprevalent than it is, but we
still do have textilemanufacturing here.
(28:49):
So uh huge industrial loomsthat make um that make cloth uh
from thread.
And basically when they aredone weaving um and everything
gets rolled up onto you knowlarge drums and rolls, uh, what
they actually do is run thatcloth through a wet bath of um
(29:14):
of uh nano ceramic coating thathelps it become stain resistant
and water resistant and what youknow um and that's the primary
process on how they treat in aindustrial application for for
fabric.
So yeah, you do have thatversatility.
You could do either finished orduring the manufacturing
(29:37):
process of not quite the rawmaterial, but kind of the raw
material.
Speaker 3 (29:41):
Okay.
Rick (29:41):
All right.
That no, that makes sense.
I and I just wasn't sure,that's why I wanted to ask.
Oh, going back to the umautomotive side of things,
because obviously that's whateverybody's interested in.
Now you have coatings thatwould do not just exterior but
glass, uh interior, right?
Your fake leather interior andyour dash and all that stuff
(30:02):
with a nano ceramic coating,right?
Right.
Do those require a certainamount of reapplications or
upkeep, or is it a once anddone?
Jeremy (30:12):
Or um it depends on the substrate material.
Um, the harder surfaces areeasier to bond with for more
durability.
Okay.
Uh the more flexible surfaces,you can't get that kind of life
on them.
Um, you know, the the hardsurfaces are easy because you
(30:32):
can create a rigid bond, right?
Um, on those flexible surfaces,because they're constantly
going back and forth, you'reconstantly kind of breaking
those bonds.
So wear and tear is uh is gonnabe the issue there.
Rick (30:47):
So it's gonna be a maintenance program to keep up
like upholstery or carpet oranything else that's um more
fibrous, right?
Jeremy (30:56):
Yeah, those are gonna be like a one-year type of
application where um somethingon a paint surface uh you know
could last up to 10 years,depending on how you maintain it
in the environment that inwhich it's kept.
So there's a pretty bigdifference there.
So the harder the surface is,the more durability we can get
out of it, uh, the more flexiblethe surface, the the shorter
(31:20):
the durability is.
Rick (31:21):
Okay.
So I wanted to uh and I waslooking on your website and I've
looked at some of the uhproducts and the automotive
side.
And yeah, there's quite a goodquite a good selection of
offerings for all differentparts of vehicle, which which is
awesome.
Yeah.
And I did look at some of themaintenance.
Uh you've got some greatreference material as far as
instructional stuff and andmaintenance um protocols and
(31:43):
things like that, which Ithought was really neat.
But I want to jump intoprobably the part that affects
collision shops specifically.
So, as I said earlier, the baneof painters, you know, these
days is what do I do with theceramic coating?
Yeah.
Should I call my buddies downat the high-end detail shop?
(32:06):
Should I call my paintmanufacturer?
Should I call the distributor?
Who the hell should I call?
Because I don't want to screwthis up, or can I just wipe it
off?
You know what I mean?
There's there's not a goodcommon knowledge on what needs
to be done before a car gets youknow prepped for paint.
So can you kind of walk throughthat?
Jeremy (32:24):
Yeah, absolutely.
So, Rick, there's I thinkthere's kind of two approaches
here.
There's um during the repair uhside of things, you know, what
happens while we're preparingthe the vehicle for paint, you
know, um during the repairprocess.
And then, you know, we couldspend some time also talking
about the post-repair process aswell.
So, you know, let's go inorder, let's go with uh, you
(32:48):
know, you know, trying to returnthe vehicle back to
pre-accident condition bygetting these panels off,
getting these panels prepped forpaint and and um pulling and
everything else.
The the the long answer is youknow, there used to be some
technology out there where withceramic coatings that you could
(33:09):
use some different chemicals tokind of loosen it off the
surface and be able to, youknow, almost like a paint
stripper or a chemical stripper.
Rick (33:17):
Right.
Jeremy (33:18):
Um but that is some old school type of entry-level
coating stuff.
Um, if you're using aprofessional coating, um, some
of the stuff that you'll runinto from NASDAQ as an example,
it's so chemical resistant thatyou're probably you're gonna
have to get into stuff that arebasically gonna be mutagens.
(33:41):
They're they're so incrediblytoxic to actually get through
that ceramic coating.
You know, remember the ceramiccoating's job is to help protect
against those things.
So uh truly the the best way,the the only way that we really
recommend is through theabrasion process.
You're gonna have to sand itoff.
(34:01):
Um, again, you might have someuh some people that maybe their
car owners were using nanoceramic sealant sprays and
things like that, but they'revery topical.
They don't they they will bondto the top surface, but they
don't really they more sit onthe surface than actually bond
to it.
Rick (34:20):
So while they're they'll put a turtle wax, it's gonna
wash off eventually, right?
Jeremy (34:24):
Right, right.
Okay.
Um so the that type of stuffyou can use chemicals on, you
know, some some strongdegreasers and and solvents.
Usually we're gonna be usingsolvents in our industry to to
uh you know spray, allow it tosoak, and then wipe off.
But those are more marketinggimmick type of ceramic coatings
(34:46):
uh than a true ceramic coating,right?
Um basically they have aningredient in there that is uh
so many percent of the thevolume is gonna be you know
sio2.
So it's enough that they canput it on the label.
Um, but it's not the sameeffect, it's not the same as
doing a professionally appliednano ceramic coating.
Rick (35:08):
Okay.
Jeremy (35:08):
So good ceramic coating.
Rick (35:10):
When you say a braid, are we talking you know, 2000, 1500?
Are we talking 320, 400?
I mean, how how hard do yougotta go with abrasion?
What what grit level?
Jeremy (35:22):
I I'd love to give you just like a uh a really easy
answer on that, but it reallydepends on what product was put
on there.
So um think about it likepaint, you know, some some
paints that we uh run into arereally soft and easily easily
damaged and easy to abrade.
Uh other paints that we knowfrom uh you know more industrial
(35:43):
type applications, you know,laugh at getting hit with a
hammer, you know.
So there are there's a hugerange there, and the same thing
is kind of true with nanoceramic coatings.
Um you can start with usuallyaround 1500 or so, but there may
be um a real good chance thatyou're gonna have to get down
(36:04):
into the six, eight hundred gritrange to to actually remove
some of these ceramic coatings.
Okay, it's important tounderstand that these are
designed as something that arereally corrosion resistant,
really abrasion resistant,really UV resistant.
Um uh so their job is to resistall of these things to get them
(36:28):
off.
So we have to get aggressivewith it.
Typically, if you're gonna prepa panel, you're probably gonna
need to take it down to at leastprimer uh or you know, the the
color coat.
You're gonna have to get rid ofthat top layer that's been
basically infused with that nanoceramic coating.
Rick (36:45):
Okay.
So how do you know when you'veachieved um enough of uh
abrasion to where it's it'sprobably gonna be is there is
there a fairly easy way to tellor not really?
Jeremy (36:59):
You know, it's it's harder to describe to a detailer
because they're not body men,so they don't typically do a lot
of wet sanding or feathering.
Right.
But to the collision industry,it's easier to tell because
you're going to basically you'llbreak through a spot when you
sand, and then you're gonnacontinue to feather that edge
out.
You'll you'll actually seewhere, especially when you get
(37:20):
into the wet sanding stages,you'll actually see where um the
uh the coating has actuallystarted to, you know, that
surface is actually dulled andis no longer hydrophobic and uh
you know has that matte kind oflook to it, right?
That sanded look to it.
Okay.
Um and you will just continueto feather that edge out until
you've removed everything offthe off the work area that
(37:42):
you're that you need to prep.
Rick (37:44):
Seems like there'd be a beading or a non-beading uh
definition too, right?
So nanotechnology beads reallysmall, really tight, uh, very
easily.
It would it just in my head I'mthinking, I would think if I
just poured some or sprayed somewater through a water bottle or
something like that on a spot,that should tell me if I've
(38:06):
abraded it correctly or not.
It sure helps.
It sure helps.
Jeremy (38:11):
Don't forget that you can abrade a surface.
Um you can abrade the surfaceto the point where um there'll
be like a middle ground whereit's you've scuffed it so that
it's not as hydrophobic as itused to be, but there's still
coating there.
So it's you still do need tomake sure that you're sanded
that you have thoroughly sandedthrough it.
(38:32):
But yeah, uh if you do spraysome water on there, that's
gonna be a pretty good indicatorof where you're at in that
removal process.
Rick (38:42):
Okay.
Would that be a good indicator?
Let's say someone's gonna startworking on a job, they have no
idea whether it's got ceramiccoating on or not.
Would that be a good first stepfor uh for a painter is to go,
let's just give this a spraycheck.
Let's see how see how much itbeads or doesn't bead.
Jeremy (38:58):
I wish it was that simple, but you know, again,
because we have a collisionindustry background.
How many if we pull a freshlypainted hood out of the booth
and we hit it with water, it'sgonna bead like crazy, right?
Yeah, it's beading for adifferent reason.
It's not beading because it'sprotected by a wax, a ceiling,
or a ceramic coating.
It's beading because there are,you know, all the solvents are
(39:21):
starting to flash out of thatsurface and they're hydrophobic,
right?
They're they're pushing thewater off.
So um it's it's tricky to giveyou that indication of whether
or not there's uh production onthere just because of beating
alone.
It it can be one of the toolsin the toolbox, but it can't be
the only one.
Okay.
(39:41):
Um, I would say honestly, um ifyou touch it and it feels super
slick, um you know, paint isusually pretty slick on its own,
but because the hardness ofceramic coatings is so much
harder than even the factorypaint, let alone refinish paint,
um, it's gonna be slicker, it'sgonna be kind of like a tighter
(40:04):
surface, so it's not going touh grab your fingers as much.
Yeah, um, I that's gonna help alot.
Rick (40:10):
Yeah, the brain I know right where you're where you're
talking because I've felt what aceramic coating feels like on
the surface of a card, and it isvery slippery, very slick.
And there's no paint system outthere that feels that slick.
Jeremy (40:22):
So yeah.
Um, you know, paint systems areporous, right?
What the the nano ceramiccoatings do is basically they go
onto that surface, they fill inthe pores, um, and then it
grows into a crystallinestructure into the topmost crust
of your paint system andreinforces it like rebar does to
(40:44):
concrete.
So um, believe it or not, yournano ceramic coatings, uh, if
you're getting a good qualityprofessional one, will be three
to four times more scratchresistant than your paint.
Rick (40:56):
Wow.
Jeremy (40:58):
So it's it's if you're a car lover, you know, and you
really want to protect yourbaby, you know, nano ceramic
coatings are are reallyincredible at um protecting your
baby.
Rick (41:09):
Okay.
Jeremy (41:09):
Um so it helps with maintenance, it makes it easier
to wash your car, it doesn't getdirty as easy and so on and so
forth, but it's there forprotection.
It's okay, it's it's superultra mega thin, but it does an
incredible job at again kind ofworking as a system with your
existing paint system to be ableto uh increase all of the
(41:32):
protection properties of UV,scratch, and chemical
resistance.
Rick (41:37):
Okay, awesome.
So I've finished my paint job,I've got the the coatings off,
I've I've done a great paintjob, pull it out of the booth,
it's cured for 40 minutes, itcools down.
Um can I put the nano coating?
Let's say I've I've got theproducts and and this is now
part of my process to is toreinstall that ceramic coating.
(41:58):
Can I put that on after a cooldown or do I got to wait a
certain amount of time?
Jeremy (42:02):
Rick, that's a great question.
Um, highly recommend that youwait 90 days.
You know, the paint system, thepaint system really needs to
finish doing its thing.
You know, it doesn't matter ifwe've cured with lamps and and
high bake booths and stuff likethat, you know, there's there's
still a solvent that's in thatsystem that needs to come out.
(42:22):
You know, it's the the paintsystem's still shrinking, plus
we have the evaporative effectthat's happening with all the
solvents, it needs to get out.
Now, if you were to use like awax, uh like a natural carnule
wax or something that's like ablended synthetics or something
like that, they're not reallygreat at resisting those
(42:43):
solvents.
So you could kind of get awaywith putting those more natural
uh protectants on those surfacesduring that curing process,
because as that solvent comesout, it's literally gonna punch
holes through the wax and beable to gas out.
It's gonna slow that effect,but it's still gonna have the
ability to do that.
Um as you get into uh betterprotecting properties.
(43:07):
Uh, if you go into a um asealant as an example, a sealant
may be, you know, typicallythey're more of a polymer-based
product, so they're moreresistant to chemicals and
things like that.
Um, that's where you kind ofstart getting in into a fuzzy
area on whether or not youshould be applying that on fresh
paint.
Um, most manufacturers willsay, absolutely not.
(43:29):
Don't put waxes, don't put sealor sealants on there.
Now, when you get into nanoceramic coatings, it's a whole
different level of how much itactually seals up that surface.
And because it's so chemicalresistant, it's going to be
extremely difficult for thesolvents to punch through.
So we really need you to makesure that that system is done
(43:51):
curing before you apply aceramic coating.
Rick (43:55):
Right.
You have an ugly diebacksituation if you don't.
Jeremy (43:58):
So yeah.
Rick (44:00):
Probably similar to when you put a wrap on, too.
You'd I think you gotta waitabout that kind of a time frame
to actually put a wrap.
Jeremy (44:06):
Yeah.
Uh, if you're gonna do uh wrapsor paint protection film, PPF,
uh yeah, all of those, you know,those are much thicker, you
know, plastic coatings.
Uh and they're very porousthemselves and they're designed
to be flexible and move around.
Um so believe it or not, uh,they actually have a little more
(44:28):
ability to gas through than thenano ceramic coatings do.
Crazy to think because they'remany, many times thicker than
the sand than the ceramiccoating, but they actually have
a little bit more ability.
The biggest issue actuallyisn't trapping with PPF and
vinyl wraps and things likethat.
Their biggest issue isn'tnecessarily that this is a a
(44:48):
thick surface that you knowyou're trying the the solvents
trying to push its way through.
It's actually the adhesive.
Rick (44:55):
It'll it'll it'll bond stronger to that paint, right,
when it's fresher.
Yeah, so become impossible toremove.
Jeremy (45:02):
The the adhesive is actually going to be uh working
with the solvents in that thatthat real um that top layer
where they they connect.
Uh, and really interestingthings can happen there.
Um, that could cause issueswith adhesion, with color
change, with uh with all sortsof different things there.
Okay, you basically have twostrong chemicals that are
(45:25):
touching and reacting andinteracting, right?
Uh, and then they're also kindof trapped in that area too.
So yeah, you gotta wait.
You know, there's no there's noum there's no quick answer on
that if you want to get into themore protective things like
PPF, vinyl, or ceramic coatings.
Rick (45:43):
Okay, fantastic.
All right, as we're uh so we'regetting down to uh we're gonna
run out of time soon, but I Idid want to ask about um, I
believe, and I've always feltthis is walking through SEMA and
seeing some of the newbusinesses that are out there,
like ceramic coating, likewindow tinting, like you know,
uh trim.
I got a buddy that owns or thatruns Trim Illusions and they do
(46:06):
trim pieces.
There's so many cool littlebusinesses, and I thought as a
collision owner, it seems likeit'd be great to have these
little bolt-on businessesbecause there's times when
you're slow.
We've experienced that thisyear.
But um it seems like theceramic coating business would
be a great bolt-on business uhfor a collision shop.
So uh, and you know, a newrevenue stream.
(46:26):
So, you know, what does thatlook like?
Um, is that fairly easy to getinto if you're if you're you
know a pretty sharp shop ownerand you got a maybe you got a
glass company too that you'redoing, or maybe you do some car
rentals or something, but uh isthat fairly easy to get into
that side of it?
Jeremy (46:43):
It is too easy to get into, to be really bluntly
honest.
All right.
Um you know, the the detailingindustry doesn't have a lot of
certifications or organizingbodies to help with regulation,
training, certification, and soon and so forth.
There's still a bit to learnfrom the collision industry as
(47:04):
far as that goes for morelegitimacy and professionalism.
But right now, um, you know, ifI had a few hundred dollars in
my pocket and I wanted to go tomy local supply store and and
buy the you know the stuff Ineed to detail cars, I can leave
the parking lot calling myselfa detailer.
You know, I put up a Facebookpage or you know, Instagram and
(47:27):
whatnot, and I call myself adetailer and that's it.
I'm a detailer.
Speaker 3 (47:31):
Yeah.
Jeremy (47:32):
Um now you you still have a bit of that in the
collision industry as well.
There's plenty of people thatthat do work at home that don't
have certified shops, that maynot be certified painters, so on
and so forth, but it's a lotharder.
You know, you still have a lotof issues when it comes to
regulatory compliance, VOCs, um,you know, whether or not a a um
(47:53):
uh distributor will actuallysell you product, right?
You know, if if if you're not aprofessional shop, and
especially in some areas of theUS, you can't get your hands on
the paint, right?
They're just not gonna sell itto the general public.
Um, that's not the case indetailing.
So it's super easy to get intodetailing, which you know, the
industry is struggling withthat, right?
Yeah.
(48:13):
But if you are a professional,you know, body shop, if you're a
collision center, you have abuilt-in clientele.
You know, you have people thatare car owners that are there
for, you know, not onlystructural, but for uh not only
there for structural purposes,but also there for appearance
(48:34):
purposes.
Um, so you have people that umyou know will will use your
detailing services if youprovide them.
Um the the biggest challenge isthere's a big difference
between body shop um body shopdetailing and professional
(48:55):
detailing detailing.
The skill levels are are verydifferent.
The passion level, I think, isthe biggest thing that is really
hard to compare.
Um, as I said, I've been in thecollision industry for a long
time, but my passion has beeninto detailing.
Rick (49:09):
Right.
Jeremy (49:10):
So for me to do the um for me to kind of combine these
things is is awesome.
I love to be able to do that.
But um getting to the pointwhere you have uh the ability to
give the results thatprofessional detailers give to
(49:30):
their clientele, that's uhthat's a big mindset adjustment.
Most of the time, you know, inthe collision industry, we look
at uh buffing as uh you know,depending on what insurance
company you're working for andso on and so forth, they may not
pay you for it, right?
So you're trying to get it doneas quickly as possible.
It's a necessity, it's not it'snot an added, it's not an added
(49:54):
service.
Right.
So I I think the collisionindustry for for at least the
last 10 to 15 years has lookedat uh sanding and polishing as
something that you need to workthrough as fast as you can.
Yeah, let the results bedamned, as long as they're good
enough for to deliver the car tothe customer, then so be it.
(50:15):
And if they complain, thenwe'll just polish it again.
Um but uh the you know theattention to detail is not the
same as what a detailer does.
Okay, you know, that's I thinkthe biggest challenge.
But if you have to if you domake the mindset change that,
okay, you know, uh collisionindustry, we have our stand
(50:35):
standards over here, detailingindustry has a different set of
standards over here, and as longas you can walk from the detail
area into the rest of thecollision shop and you know make
that mental switch as to whatthe customer needs are and what
you need to fulfill, you're goodto go.
Um, you know, most detail shopsare not as well run as a
(50:59):
collision center is.
So you have some big advantagesthere.
You know, you have a home, youyou basically have a it's not
home base, but you have a uh aplace from which you can do that
those services.
And you have customers that arecoming in that know that you're
skilled and talented atautomotive repair.
So, you know, you're great atall things automotive
(51:20):
appearance-wise, as far asthey're concerned.
So you have a you have acredibility there that most
detailers you know have to earnover time.
You've already earned it with alot of your clientele, just the
fact that you've been aroundfor a long time and do good do
great work, right?
Right.
So adding detailing services umis something I think is a great
(51:44):
revenue stream.
Um, obviously, we have anentire industry based off of
detailing, so it is a provensuccessful model.
Sure.
So if you want to add that toyour collision centers, you
absolutely have um a much betterchance of success with uh with
your history and and yourestablished business and so on
(52:05):
and so forth.
Rick (52:06):
Okay, so probably a good determining factor would be if
you just got a kid back therethat you put back there because
someone has to finish rubbingand detailing and washing the
cars before they go out thedoor, that's probably not going
to be your best scenario to adduh nano coatings uh to your
portfolio.
But if you've got a prettylegit detail department, they
(52:29):
maybe they do the details forone of the local dealerships,
maybe they have high-end carguys that that's you know,
that's the kind of model youwant to add something like this
to, right?
Jeremy (52:40):
Best advice I can give to you is hire the passionate
people.
Yeah, hire the people that lovecars because they're gonna go
above and beyond to make surethat that car, you know, gets
the best treatment and you getthe best result.
So that's gonna help youimmensely as a business owner to
make sure that you'redelivering what the customer is
asking for.
(53:01):
Um yeah, getting unskilledlabor and teaching them is fine,
but I would highly recommendyou look for the passionate
person and train that passionateperson.
Rick (53:12):
I would totally agree with that sentiment.
That's uh and that that followsthrough really with a lot of
things in the automotiveindustry.
The more passionate you areabout it, the better performance
you're gonna you're gonna have.
So um excellent information,Jeremy.
Um, I really appreciate yousharing everything you shared
today.
As we uh look to wrap up here,um, I wanted to get just because
(53:36):
you've had such good success inin growing the businesses that
you've been in, and you know,having a uh ceramic coating
offering, you know, is could bea part of growth for your
facility for your shop owner.
But what are just maybe acouple three or four key
takeaways that you would leaveus with on um growth strategies
(53:57):
that would help the averagecollision shop owner that may
they may not be thinking about,or you know, what do you feel
are are good growth strategiesthat's helped you along your
way?
Jeremy (54:06):
I will tell you that you know, it's a I'm not gonna say
it's a worn-out cliche, but it'sa very well-used cliche is uh
people buy from people, takecare of people.
Uh, you know, if your customersare coming in and they feel
welcomed, they feel heard, thatthey're uh confident that their
issues are gonna be addressed,they're going to uh recommend
(54:29):
you to friends and family and toco-workers, so on and so forth,
and they're gonna keep thatreferral chain going, which as
we know is the best way toincrease your business.
You know, word of mouth is thebest way.
You can spend millions inadvertising every year, but if
people say, Yeah, I had a greatexperience with that company and
I highly recommend you gothere, then you know, that does
(54:53):
a much better job of having animpact on your business.
So make sure you take care ofpeople.
Um, make sure that you delivera great customer experience.
Uh, I'd say that's that's thenumber one thing right there.
You know, Rick, you and I havebeen, you know, uh salespeople
for a long time.
Yes.
We've we've maybe um had issueswhere our company had a
(55:17):
performance issue with aproduct, a bad batch or
something like that.
But you know what?
Our customers liked us, so theythey suffered through that pain
with us and and continue to dobusiness with us for decades
later, right?
And it became down to therelationship.
So relationships kind of helpsmooth everything over.
Rick (55:36):
Absolutely.
Absolutely.
No, that's fantastic, and I Icouldn't agree more with that.
That's that's helped me in mycareer for a long time is uh
doing the right thing for thecustomers, uh, providing that
great experience.
And yeah, the a good customerwill follow you wherever you go,
whatever industry you're in, ifthey can you know engage you
(55:57):
there, they will.
Jeremy (55:58):
So yeah, absolutely.
Um, I would also say the nextthing is make sure you're always
in um investing into education.
So whether it's uh ongoingtraining, whether it's new
technologies, or if it is um newsystems, things like that,
always invest into those thingsbecause it's very simple for us
(56:20):
to look back at uh people thatdon't make those changes and
they they get stuck, they getstuck, and their businesses tend
to get stuck as well.
So that doesn't mean go spendmoney blindly on things that uh
that are just coming out new.
Make good good investments, butmake sure that you have great
staff that is reallyknowledgeable about what they're
(56:42):
doing, that they understandabout all the new things that
are coming that can help them umadapt and be more efficient or
do better work.
Um training is key.
Yeah, I I've I've always been ahuge proponent of training.
Uh, you know, I think that wasdrilled into me with my PPG days
and taking, you know, gettingaddicted to going to the BDCs
(57:05):
for whatever new class wasavailable that they had a slot
in.
Um so train, train, train.
Don't ever stop learning.
Uh that will that will help youimmensely.
Rick (57:15):
That that's fantastic.
And that's been uh a mantra ofmine and something I've talked
about on this podcast severaltimes is you know keep continu,
we're we're designed as people,we're always designed to
continue to learn, we'recontinuing to grow.
That's part of our DNA.
Some of us don't realize it,but you should always be
learning, always investing uhyour time and energy into
(57:37):
learning new things or whateveryour skills are, improving those
skills.
Um shop ownership needs tounderstand that um it's not a
cost.
So if you got three guys andthey need training, it is not a
cost.
I can't afford to send thosethree guys to train.
It's an investment.
It's an investment in theirfuture, it's an investment in
your future and your business.
(57:58):
So uh it's never, never a wasteof money.
Jeremy (58:01):
So yeah, I I agree.
Um then the last thing I willsay is kind of related to the
the first one is is network.
Make sure that you you getinto, you know, if there are 20
groups that are available, or ifyou have shop owner groups that
are available uh that you canparticipate in, if you can go to
different industry events andnetwork, you're going to learn a
(58:23):
lot from people who are willingto share.
You're gonna have like-mindedpeople attending those events,
and that goes back to thatrelationship building.
Uh, you're gonna learn aboutwhat what's worked great for
them.
And maybe even moreimportantly, you're gonna learn
from a lot of people who've mademistakes and are gonna warn you
in a in a in a genuine way onhow not to do what they did.
(58:46):
Yes.
Um, some of those, some of themost valuable mistakes um that
you can learn from are otherpeople's mistakes.
Absolutely.
So if they if they can zero,yeah, if they can shortcut your
learning um and really drive ithome, then you know, listen to
their messages.
Yeah, listen to their messages.
(59:07):
I would so yeah, attend theseindustry events, go to things
like C Mugs, go to you know, umwhatever meetings that you can,
you know.
If you you will you willdevelop these relationships that
will serve you and yourbusiness and your customers for
for a long time to come.
Rick (59:25):
Yeah.
Excellent advice, Jeremy.
Excellent advice.
Thank you for so much forsharing.
Uh thank you for your timetoday.
Uh, speaking of SEMA, I havelots to do before I head out to
SEMA, so I need to get to that.
Uh, I will come see you at yourbooth.
I'm looking forward to thatwhile we're out there.
And um, for the folkslistening, uh, like I said,
you'll hear this after SEMA.
(59:46):
But uh sure, I'll leave all theconnection information for
Jeremy, uh, his company, whereyou can get a hold of him.
But uh, he's great as you canas you're here to to talk to.
He's got a ton of knowledge.
And uh, if you have questions,especially about the nanotech.
Technology and uh ceramiccoatings is a great, great
resource for that.
So once again, Jeremy, thankyou so much for spending time
(01:00:07):
with us today.
I appreciate it, and uh, I willsee you soon, my friend.
Yes, I'm looking forward to it.
Thank you, Rick.
Well, I hope you enjoyed myconversation with Jeremy Harding
from NASIA.
And hopefully you can applysome of the knowledge he shared
on the detail side of collisionrepair, how to address ceramic
coatings, and some great growthstrategies.
(01:00:27):
Feel free to reach out toJeremy with any questions or
additional information.
I'll leave his contactinformation in the show notes.
Well, that's all I had for youtoday.
Thanks again for tuning in.
I really appreciate yoursupport, and I hope you have a
great week.
I can always be reached atwww.ricksilover.com, where you
can find all my social medialinks, podcast episodes, blog
(01:00:49):
posts, and much more.
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