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May 28, 2025 48 mins

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Neuroscientist Dr. Rob Kelly shares his revolutionary approach to healing trauma through neuroscience-based coaching with a 97% success rate. He explains how childhood trauma creates neural pathways that drive addiction, depression, and self-sabotage, and offers practical techniques anyone can use to rewire their brain.

• Understanding addiction as a neurological condition affecting the hypothalamus, basal ganglia, and amygdala
• Alcohol addiction as a predisposition passed through generations via methylation pathways
• Why traditional therapy focusing only on substances rather than root causes often fails
• The difference between alcoholics (born with a predisposition) and those who abuse alcohol
• How childhood trauma, even seemingly minor incidents, becomes embedded in neural pathways
• The importance of involving family members in treatment to increase success rates by 42%
• Three simple daily practices to begin rewiring your brain at home
• How to use 20 exaggerated breaths in the morning to shift from subconscious to conscious thinking
• The power of alternating hands for routine tasks to disrupt established neural patterns
• Using mirror work appropriately to reprogram self-perception and build confidence
• Creating distance from negative influences without judgment
• The urgency of pursuing dreams and living fully – "You get one shot at this game"

Try the 9D Delta sound therapy or other neuroscience-based approaches to experience how quickly your brain can begin to change.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:22):
Hi everyone.
I'm Nate Shearer, the host ofMindforce, where we take on love
, life and learning from everyangle, because what's going on
in your mind truly matters.
Today we have Dr Rob Kelly andtoday we'll be talking about
neuroscience, coaching fortrauma, how Rob has a 97%
success rate and some ways torewire your brain at home.
So we're going to start withthe warm-up the who, what, why,

(00:44):
where.
So, rob, what makes you you?
I?

Speaker 2 (00:47):
think what makes me me is everything I've done in
life.
I've done everything that'sbeen presented to me.
I've just ran with it.
I very rarely say no to people,so I have lots of life
experience.
I get up every morning.
I love every day.
I don't have bad days.
I do have better days thanothers, but I definitely don't
have bad days today.
So all my experience ofsuffering and trauma and

(01:09):
alcoholism and addiction anddepression is all bundled into
one, which makes a great historythat becomes my greatest asset.

Speaker 1 (01:18):
Oh, that's awesome.
So what do you currently do?

Speaker 2 (01:21):
So we're psychologists, we're behavioral
scientists, we're neuroscienceexperts and we work with people
from alcoholism, addiction,childhood trauma, depression,
ptsd, alzheimer's and onsetdementia.
That's kind of what we do rightnow.
I have five offices around theworld.
We're a multimillion dollarcompany.
I have three other companies aswell, so they keep me busy over

(01:42):
here.
Uh, I see three patients everythree months and the rest of the
staff probably hundreds ofthousands every year, but I
concentrate on on the three,usually a list, uh, celebrities
and stuff like that.
So, yeah, that that's, uh,that's what we do, man.
We write books and, you know,tv and all of the stuff that
I've always wanted to do.

(02:03):
I get up doing meeting thepeople who live in hundred100
million houses and stuff that Iwould never normally see coming
from the projects.
So, yeah, life's fascinatingevery day.
For me it really is.

Speaker 1 (02:15):
You never know where you're going to end up, so why
are you here today?

Speaker 2 (02:19):
Well, I have a media director and we could be in.
I think I'm on Rogan in abouteight weeks.
We can pick any podcast we wantto go on and we turn a lot down
, but her job, her job is toscroll the internet and find a
podcaster who is changing theworld and has something to offer
.
So when we join we can savelives, even if we just say one

(02:40):
life.
So at first you go I've gotthis such and such about it.
Well, who is he?
Now?
It's like I've got this suchand such a body.
Well, who is he Now?
It's like I've got this nativechair.
Okay, we'll see him then Idon't question her anymore
because she gets the best of thebest.
Now, we don't care if you'vegot a million or one viewer, it
makes no difference, it reallydoes.
If we do have one viewer, maybewe could change his life today.
That I've done like that.

(03:01):
You know, people talk aboutlikes and that no, come on,
we're not here for that.
We're here to tell the truth,and the truth hurts.
Guys, I'm telling you now, beready, because I'm not that kind
of doctor that sits back andyes, yes, yes, no.
You know, if you suffer fromthe stuff we're talking about
and you don't sort it out,you'll die.
You will die, that's it.
So either get salty now, or godrink and use, or get depressed,

(03:23):
because we're not stayingstagnant, guys, we're moving
forward.

Speaker 1 (03:30):
Everybody can change.
That's awesome.
Well, yeah, I appreciate youknow you coming on the show and
you know my many tens oflisteners out there.
But I love that you touch onthat because one of my very
first episodes I had a rawRobert Swanson and he was a
retired colonel in the Air Forceand he had had a few suicide
attempts and it was interestingbecause somebody had asked about
vulnerability.
They said why would you get upthere, open yourself up, you

(03:52):
know to ridicule or what peopleare going to say or think, and
I'll always remember he's likeif I save one person, that's it
One.
If this saves one person mefeeling awkward getting on stage
, traveling around, doing youknow the show that he does,
where he goes from base to baseand things like that, and that's
really all it is.
You know I put in time andeffort and editing and all these

(04:13):
things that you know.
I want that to as good as you,or better that negatively
comment on what you do.

Speaker 2 (04:44):
And there's two kinds of ignorance one, the people
that love you for who you areand the people that want to be.

Speaker 1 (04:49):
Wow, the last W I have for you.
Where in the world are youcalling from?
I'm in San Antonio.

Speaker 2 (04:55):
Texas Although as you can tell from my accent I'm not
originally from Texas, but yeah, I'm in San Antonio, Texas.
Been in Texas for 18 years, allthe way from Manchester, United
Kingdom.

Speaker 1 (05:05):
Nice, that's awesome.
Yeah, I'm in the UK right now,two hours southeast of London,
Mildenhall Lake and Heath.
Yeah, I know it well.
Yeah, so we'll start with thewarm-up.
First question for you whatinspired you to explore
neuroscience coaching as a wayto help people overcome trauma?

Speaker 2 (05:24):
It was many, many, many, many, many, many years ago
, in 1970 something, when I gotto meet Arnold Schwarzenegger
and that, even though it didn'tstart, then it started, you know
, about six, seven years ago.
I always remember sites and wewere talking about the mind and
I said, arnold, very brokenEnglish, we was in a hotel room,
you know, the bodybuilding isgood, but what you're going to
have to do the bodybuilding.

(05:45):
And he said I'm going to dothree things.
And he said it.
So as a you know, he's justlike, yeah, I've got three
things to do.
I'm like, well, what is it?
Well, first of all, I'm goingto become the greatest highest
paid.
There's no way.
I said, okay, what's the secondone?
He said I'm going to become agovernor in a state I feel like
California, and I was like Ithought you needed to be a
citizen to be I don't know.

(06:05):
I said, okay, give us a laughon.
What's the third one?
He said I'm going to marry intothe Kennedy family and freaking
check.
And from that moment onwardsit's like, oh my God, how did he

(06:28):
know that?
But when you study theneuroscience, you find out the
brain does not have a differencebetween the false and the truth
.
You can create your own reality.
Mind, energy matter, brain,mind over matter.

Speaker 1 (06:42):
Yeah, setting those goals and getting after them.
I have a previous boss that hestarted his assignment at a
specific location and he wantedto do all these different things
and end up back at thatspecific location.
And so all these differentaccomplishments and you know
things have to get checked.
You know different boxes tofulfill that requirement to get
back to that location and fromthe very beginning and like 20,

(07:04):
whatever it was years later, 23years later or whatnot, he was
back there and I was like thatwas so impressive, that same
thing like I'm going to, I'mgoing to do it, like it wasn't
even really an option, it waslike I'm going to come back
there.
And that mindset is just sopowerful.

Speaker 2 (07:31):
Like it's not even yeah, it's crazy, not even an
option.
It's going to happen.
Question I had for you is canyou share a personal success
story that stands out to you asyour journey as a coach with,
with a patient?
You mean, yes, yeah, so there'sso many, and we picked this guy
up from la county jail and, uh,we were told we could.
We weren't told who it was, Ican't mention the name, uh, but
we're told to come down to.
So we got, we got on a plane,it was I can't mention the name,
but we're told to come down to.
So we got on a plane and it wasin Dallas.
We flew down there.
We're in this waiting room,private waiting room, and in
comes the attorneys and thisactor came in and he's in an

(07:53):
orange jumpsuit and he'sshackled with his spoons.
I'd never seen feet shackledever before.
It was like I've only I don'tknow maybe eight, nine months.
It's just like well, god, Ithought you looked like Hannibal
Lecter the way I'd been chainedup.
Anyway, they went to explainthat listen, if you don't take
him, you've come on this blah,blah, blah from somebody.
If you don't take him, he'sgoing to go to jail.

(08:13):
His acting career is over.
It's already trashed becausethere's everybody down.
He's trashed everything aroundhim.
So I'm in court and the judgesaid will you take him?
And I said, of course we will.
Yeah, and he said, dr Kelly, Ineed to tell you if he goes
missing you'll be back in mycourthouse again and I'm like,
with the greatest respect, I'mnot taking that deal.
So we're back hustling againand then went back to the judge,

(08:36):
said okay, we'll take in theactual courtroom and we slapped
our handcuffs on him and ourbodyguard and we took him
straight to the airport.
We flew into Dallas and then wehelicoptered into my ranch and
he stayed with us for threemonths and we kind of use a lot

(08:59):
of subliminal work when you'reworking with somebody because
they're not capable of believingthey can be a success.
Again, three or four daysbefore he's going to leave, he
was doing amazing.
We got this parcel through thedoor and I gave it to him and he
opened the thing and it was ascript for one of the highest
paid, grossed movie in the worldever.
So, so much pleasure to seethat happen.
And there's a bunch of big rapstars, movie stars They've all

(09:22):
gone through the same and it'sjust nice to see that, as well
as the road cleaner, it's niceto see him, you know, be the
manager of that road.
It doesn't matter what.
It is that look and that beliefwhen you take someone to a
different level.
That is why I get a bit of life.

Speaker 1 (09:38):
That is full rewarding right there.
That's some good stuff.
Before we jump into your threemain pillars, I wanted to see if
you had a question for me.

Speaker 2 (09:45):
I want to know where you see your podcast going in
the next five years.

Speaker 1 (09:52):
The next five years.
Okay, so I'm about a year in,you know, learning every single
time, I think.
I adjust and tweak things everysingle time no-transcript, do

(10:35):
use an analytic mind, but thenwhen I'm at home I get to switch
over and be a little bit morefun, a little bit more creative.
So the part that I was mostworried about and kind of
apprehensive about is actuallywhat I find the most joy in.
So I'm just going to keeplearning and keep growing.
I mean, I hope that theaudience grows and we continue
to outreach, like we talkedabout earlier, just helping
people along the way.

(10:55):
I never know what stories aregoing to connect with other
people, what guests are going to.
So really I'm going to open theaperture pretty much as wide as
I can.
I'll keep you know recording asmuch as I can.
I was doing like one a week.
I'm up to four a week now.
I think my wife's probably gonea little crazy, see, if she
listens to this one Might haveto tone it down to three a week
to make sure I'm balancing allthose harmony things between

(11:17):
family and whatnot.
But yeah, I just want to keepgrowing and not growing for,
like you said, the likes and thepopularity, but for the thanks
for sharing a good story andthose things like that where
we're impacting people's lives.
So I just hope we continue togrow and help people along the
way.
Beautiful, beautiful, yeah,let's uh move into your three
pillars.
Your first one understandingneuroscience coaching for trauma

(11:38):
.
So what exactly is neurosciencecoaching and how does it differ
from traditional therapymethods?

Speaker 2 (11:44):
If we look at what we knew about alcoholism and
addiction is totally, I won'tsay wrong, but we just didn't
have enough information, excuseme.
So when I say alcoholics areborn and drug addicts are made,
people go, what We've got to getinto the neuroscience.
Everything is fixable to 100%.
So neuroscience doesn't focuson the alcohol, drugs, sex, food

(12:05):
, the core of the depression,because let's just take alcohol,
because I was an alcoholic andhomeless and stuff like that
with it.
So we're looking at the.
If I could just stop drinking.
So I go into treatment for 30days, I come out and relapse on
the way home.
What's going on there?
What's going on so with thestuff that's happened to me?
I knew there was more.
I knew there was more when theytook my kids off me ages one

(12:27):
and three, and I couldn't stopthat.
I couldn't stop drinking.
I knew there was more whenpeople said, well, just go to
AED.
I don't know what your problemis, just stop drinking.
I just knew there was more tothe mind and the brain.
So we don't focus on the actualsubstance or the actual act.
We concentrate on what'scausing and the root cause of
the act.
So alcoholics are born.

(12:47):
Neuroscience tells usalcoholics are born.
Why are they born?
It's a predisposition that'spassed down from generation.
It's the only disease you canpass down and people are going
to go up there.
Where's Google?
And bear with me here.
It's the neuroscience and it'sdown to methylation my parasites
, and it's down to methylation.
My dad had heart problems and Ihad heart problems.
I couldn't express it down.
It's methylation of protein orfood that I can't methylate.

(13:08):
It becomes a deficiency, itbecomes an illness, probably the
same as my dad's heart.
So that's what we do.
So we look at the actualproblem, we look at the
childhood trauma around that andthen we go back and we uncover,
discover discard of thatsituation.
So alcoholics we have anallergy to the ethanol, alcohol.
And three parts of our brainare different to any other

(13:28):
addiction Hypothalamus, basalganglia and mink dill.
They're the three parts of thebrain.
They're only when the threeparts of the brain reset at 24
hours is where AA think 24 hourscomes.
It's not theirs.
It goes way, proceeds, way back, back, back, back back many
years before alcoholics wereanonymously born.
So that's the difference.
We don't do traditional therapy.

(13:49):
We all our coaches are mastersor PhD level psychologists,
psychiatrists or therapists andwe have a new model that works.
We are very aggressive aboutour model and we believe that we
can reramp neural pathways awayfrom self-sabotage into good,
healthy, successful neuralpathways.
Now we also believe that everysingle neural pathway in the

(14:11):
human brain for success, forwealth, for health has already
been built.
The only thing we do is try andconnect it.
What happens with the childhoodtrauma stuff is that it never
connects Like you're going to dothat or your father said you're
not good and we keep missing.
So when we connect, that's whengreat things happen, because
there's no trauma there.
And we believe that 300neuropathways die every day in

(14:33):
the brain.
What are we replacing them with?
Good or bad?

Speaker 1 (14:37):
Yeah, that's interesting For people that are
out there, that are familymembers or whatnot that are out
there, that are family membersor whatnot that are out there
supporting people and they arein that mindset of you know.
Why don't you just stop?
What do you have to say tofamily members to try to help
support this member and get themback on track?

Speaker 2 (14:53):
You have to remember that alcohol is a disease, and
I'll tell you why it's a disease.
The hypothalamus in the brainis our survival part of the
brain, next to the prehistoricbrain.
It's our you.
You know guts for living.
No, and it's implanted beforewe're even born.
That we need to eat food anddrink water to survive.
That is it.
Everything else comes secondnature and that's what happens.

(15:14):
It becomes a working part ofmine.
At a certain point of thealcoholic's drinking career, the
alcohol, the hypothalamus,turned around and told me to
drink alcohol only so.
So there's a default setting.
That's why we are born.
When the survival part of mybrain is telling me to drink
alcohol, there's a few thingshappen.
First of all, the choice istaken away whether I drink or
not.
Secondly, everything else comessecondary to my alcohol.

(15:37):
So if it's telling me to drinkalcohol to survive, even though
it's completely the opposite,alcohol it's.
When I go days or weeks withoutfood or water.
Alcohol is my primary survivalmedicine.
That's why it's completelydifferent.
So you know, if you're parentsof somebody or loved one, be
patient, get information at theright source.
Not everybody's out there tohelp you.

(15:58):
Watch what you're eating fromthe supermarket.
Stay away from pharmaceuticalsif you can, and start to clear
that brain.
But there's a lot of people outthere who are good.
That's the situation is.
Try and get that fine linebetween helping and enabling.
So if your son or daughter isgoing through this, you've got
to love, love, love and care forthem and give them a chance, a
chance, a chance.
But sooner or later you've gotto realize that you're enabling

(16:22):
if the relapses keep going on,because it will never get easy,
it will get worse.
It's a progressive illness.
So if that keeps happening, youmight have to step back.

Speaker 1 (16:30):
So I'm actually in the military and I think you
know, in the military I think wemight have a little bit of a
drinking problem.
So I'm curious from yourstandpoint.
You know a lot of people say,well, it's just for fun, or I
just do it socially, and we haveit ingrained in a lot of our
ceremonies, so it's just likeyou have to go up to the bar and
get one to start the night, orthings like that.
How does someone that islistening, you know,

(16:52):
differentiate between I justhave fun or I have a problem?
What is that step?
Or is it just different forevery person?

Speaker 2 (16:59):
So alcoholics are bandied around the word.
You know Johnny drinks a bottleof alcohol.
He's an alcoholic.
Well, first of all, alcohol isthe only self-diagnosed illness
in the world.
Send DUIs to come and call.
And there's a differencebetween the alcoholic and
somebody who abuses, somebodywho drinks every night, somebody
who goes to parties and makesthemselves.
There's a huge difference.

(17:20):
Can you trace it threegenerations back, when I took
that first drink at the bar?
Can I stop right there?
Or I've wanted to?
Can I stop?
They're usually the indicators.
So you know, I got friends whodrink more than me, nate, and
more often than me.
But they're not alcoholic.
They go crazy on it, they abuseit.
Sometimes they go on drunk.
They might slap their wives andstuff they don't normally do.

(17:43):
But given a reason to stop,they can stop.
Alcoholics can't.
So everyone says, well, whatshould people do?
Go out, have a good time, godrink until you throw up, I
don't know.
Do what you got to do, guys.
And if your journey's great,your journey's great, man.
And if you are a heavy drinkeror, you know, abuse alcohol,
stop, stop it already.
What's wrong with you?

(18:03):
You know I've got the disease.
You have a choice whether youstop.
I'm a father and you know stufflike this.
But when you do fall across itto alcoholically drinking,
that's where the difference isso if you are an alcoholic, can

(18:25):
you have just one, never, no.
So the, the allergy to theethanol and stuff sets off both
in the basal gangliahypothalamus.
It sets off like a rock goingdownhill.
You know a big bowl.
There's nowhere stopping it andthere's literally nowhere you
can stop it.
You can try a million things,you can't stop it and it will
roll until he's out of control.
So any alcohol in my body nowI'm not a great believer in.

(18:47):
You know I've got fishing rightwith white wine or something.
I mean I don't go as far asthat because alcohol has 1% to
do with alcoholism and I can seepeople going what it has 1%
with alcoholism.
So you just got to make sureyou don't say alcoholic drinks
because it's not the drink, it'sthe mind around that drink.
If you're trying to stay soberdrinking non-alcoholic beer and

(19:08):
you're an alcoholic in what waslast long because it's not the
alcohol, you see it's this andthe behavior around me that I
will use my mirroring part ofthe brain.
With all my friends drinkingthat I'm going to drink alcohol,
not non alcohol.
Eventually it happens.

Speaker 1 (19:22):
So the more we know about it, the better we can look
after ourselves so when you'reout of the bar, do you have any
like tips or tricks?
I feel like that's one timewhere it gets a little awkward
or social, if it is like anevent or something and you, you
know, initially turn it down,and it feels like a lot of times
like no, no, just one, we'reall doing it, or hey, you know,
don't be rude, or whatnot.

(19:43):
Have you come up with likecreative solutions to kind of,
you know, ease the tension?

Speaker 2 (19:47):
of course you can always get cocktails that look
like real drinks.
I guess.
I personally buy a drink in abottle, I don't pour it in glass
and I put my thumb over and Ido not let that bottle out of my
sight.
And if anybody asks, you knowyou're not drinking anymore
Because, if you think about it,everybody's drinking.
If you don't drink, nobodytrusts you.
Okay, it's like the joke.
The guy in the bar you knowsomething about, what are you

(20:08):
doing?
He's like oh, I'm an alcoholic,I, I'm an alcoholic, I can't
drink.
And he said what did you justsay?
He said I murdered my wife andthree of my children.
Oh gosh, for that, for a second.
It's kind of that.
So I'm running a marathon, I'mtraining, I'm on medication, I'm
giving it a break.
I mean, it's so much anymore,but January, so by January,

(20:30):
whatever you need to do, butnever go miserable, never be
miserable, never be.
You know the downer of theparty.
Take what you can get, have agreat time.
Alcohol is only one percentwith your deal here.
Once you get this right, thealcohol is gone.
It's probably gone from thefirst couple of days and off.
You go.
But you, as a sober person, aremore fun than you think you are.
I mean, especially if you'vebeen through the stuff.
I've been through, with all thelosses and I died twice on the

(20:50):
streets in england.
All that stuff is like I gettwo lives in one lifetime.
That's why I'm happy most ofthe time.
It's like when I go to partiesI go Robert, you sure you're not
drinking?
I'm like I'm having a greattime.
The guy on the stage with themicrophone and everyone else
who's drunk.
You know I'm that guy.
I just I have to be.
So.
Alcohol is not the be all andend all.
You'll find out.

(21:11):
Most of your friends have cutdown on don't drink anymore,
because that's the trend rightnow.

Speaker 1 (21:16):
Yeah, you're high on life for the bonus life.
I mean, how can you not behappy when you get a bonus life?
I wanted to ask what do youthink are the biggest
misconceptions around recovery?

Speaker 2 (21:26):
First of all, that you can't do it.
First of all, that you neveramount to anything.
Thirdly, that once an addictalways an addict.
That's not the truth.
Once an addict holds an addictthat's not the truth.
That might be a trait that youstill carry, but that's not true
.
It takes a long time to recover.
That's not true.
In fact, if you're an AA guy,look in that book he said the
third alcoholic recoveredimmediately After one session.
Here you're immediately inalcohol drugs.
That's not your problem.

(21:46):
The problem is can we fix hereso the repetition strength that
confirms that the basal gangliain an addict or alcoholic or
depressed person is and he willdefinitely go back?
Is that a wife?

Speaker 1 (22:00):
No, that's my son.
Hey, son, he's checking in.
So that rolls into the nextquestion, which was how does
neuroplasticity play?
You know, part of the healingand transforming people's lives.

Speaker 2 (22:15):
Most human beings, if not all of we, have patterns
every single day and whetherthey're good or bad, the
patterns are stick to, to becomea working part of the mind.
So let's take the basal ganglia, which is repetition strength.
Let's say you want to drive acar or fly a flying airplane.
He's 10 000 hours in the airdriving a car.
You first start to drive, it'shorrible.
You can't do it.
You gotta, you've got toconcentrate.

(22:35):
A couple of months go by you'rereversing down the driveway,
you're waving to your mom,you're talking to your
girlfriend and you're pickingthe station on the music at the
same time, because you'reworking part of the mind.
So there's a set of neuralpathways that actually take care
of that.
So you don't have to thinkabout it.
So it becomes a working part ofthe brain.
What we, what we found out withneuroplasticity is we can

(22:55):
remold, reshape them, neuralpathways for a different action
and result and pattern.
Away from the self-sanitize.
Childhood trauma is the gatewaydrug.
Everybody has childhood trauma,even if you think you don't
stuck in the subconscious brainunless you're absolutely amazing
.
That's something you got happylife, you earn a million dollars
, your kids are healthy, youknow all that great stuff.

(23:17):
But 99.9% of people walk aroundwith a childhood trauma, so
they found a way.
We found a way to reset thepathways of programming.

Speaker 1 (23:28):
So I'm curious.
I've had, you know, a lot ofdifferent people on the show and
talked to a lot of people atwork, and one thing I find is
really interesting is, like yousaid, trauma, and everyone
pretty much has trauma, but whenyou ask a lot of people, it
feels like about half the peopleare like oh, my life was pretty
normal, it was pretty boring.
Why do you think that's notaccurate?

Speaker 2 (23:47):
Well, first of all I asked him.
You know I have 34 years old,you want to be in life.
No, what happens?
Well, my relationships don't gointo your girl.
They all seem well work and youknow I always signs of trauma.
Everybody has it now.
It can be from caregivers,parents, friends, teachers, to
people at church, but somewherealong the line somebody said
something to you that's affectedyour life and you stored in the

(24:09):
subconscious brain.
You can always tell bysomeone's actions here that here
, that's what we do.
Here is where it started andyou can't put the two together.
That's the crazy thing.
But the reason why yourrelationships are terrible, the
reason, like you can't stay in arelationship for more than six
or seven months, the reason thatyou keep hopping from job to
job or you move from house toall that trauma is trauma.

(24:31):
So no longer to say, well,trauma is a car crash or a
divorce.
No, no, that's for the averageperson.
Alcoholics hear different, andwhen I say alcoholics, I mean
every kind of addict.
You hear things different.
We're very sensitive to whathappens around us and and what
happens is we grab hold of that.
I was speaking in california.
There's a thousand people thereexactly.

(24:52):
It clicked to me because of thefire regulations, so we knew
there's a thousand people there.
Exactly.
It clicked to me because of thefire regulations, so we knew
there's a thousand.
After the talk he said pleasestay around everyone's to shake
your hand and say thank you andlet's we do it, maybe an hour.
So I did 999.
People said it was amazing.
Mind blood.
You know, I've never heardanything like you saved my life.
You're too angry and you're tooloud.
Have a guess who I concentratedon for the next three months

(25:14):
and almost relapsed?
The one, the one you know.
So we got a lot of tools aroundthat to change direction of.
What you do is like everybodythinks other people care.
They don't.
You wear something you knowcrazy or whatever you know.

Speaker 1 (25:28):
People might smile and say nobody you know, yeah,
you always think that everyone'stalking about you and they
never are, and then really no,you know.

Speaker 2 (25:35):
So you've got to stop that caring about what people
say about you, man, if you wantto change it.
You know your life and move ina different direction, whether
that get your kids back or earna million dollars which is not
hard to do, by the way, we'll gointo that later but you've got
to stop counting things, becauseyou'll get.
I'm 63 years old now, so I havea lot of life experience and I

(25:55):
live my life.
What other people are tellingme, rob, you can't do that?
Okay, that's stupid.
Why?
Why are you wearing them?
Pink tracks?
How old are you?
Oh, okay, not anymore.
I got pink trousers on now withyou know, you should wear the
crazy blue shirt and a pink hatand drive a extortionately
expensive cars.
You know I live in anextortionate.
I don't give a way.
It's not sure.
I don't care.

(26:16):
You know this is me.

Speaker 1 (26:18):
I thought, and what I found in my life, guys, is,
when you start fighting for whatyou want yeah, everybody's
jealous about what you have,nobody's jealous how you got I
love that there's so many, somany good things in that,
because I think that's anawesome reminder of it's the
little things I think a lot oftimes, like when you ask people,
oh, do you have any trauma?

(26:38):
Like oh, no, because they arelooking for the car crash or
some horrific event, and it'sreally like someone that said
that you sucked over and overand like you had talked about
repetitions and you know pavingthe way through those pathways.
Like it's not, it doesn't haveto be big.

Speaker 2 (26:56):
There was a patient that we had and he'd been to all
therapists and they couldn'tfigure out what was wrong with
him.
And when we took him back, wedo 9D breathwork and therapy.
It's an amazing 9-dimensionalsound therapy.
And what we found is when hewas seven years old, eight,
seven.
This is where it all stemmedfrom right.

(27:16):
When he was seven years old,his dad used to be a marathon
runner, so he always wanted thisguy to be a marathon runner.
And at seven years old therewas a school race, okay, and
there was four people in therace his son and three other
kids.
The first three kids got at-shirt and the last one didn't.
He came in a millisecond onfourth and his dad wouldn't

(27:36):
speak to him for a couple ofweeks.
When we went deeply into thattrauma, we found out this that
he'd been chasing that t-shirtfor years.
Mic drop, walk away.
He was flooding with tears.

Speaker 1 (27:51):
He's doing amazing now, but that's the little
things that we have to look for.
You know, yeah, that is rough.
You never know what thatpivotal moment's going to be.
The next pillar you have isyour 97% success rate, so 97 is
obviously super impressive.
What do you think sets yourapproach apart from others?

Speaker 2 (28:05):
Well, we're like a concierge service.
First of all, you can't buyyourself in.
We've turned people down rockstars, million-dollar checks,
but they weren't ready.
So you have to pass anassessment for us to take you on
.
You can't just call, you know,you have to be referred to me.
That's unfortunately these days.
But we have a bunch of staffthat help working class like me
people.
But yeah, we concentrate on theproblem and not the sentence.

(28:29):
So I just can't stop drinking,that's not your problem.
Well, I just can't eat it,that's not your problem.
Well, I just can't eat it.
Not your problem, your problemis here.
So we focus on that.
We have tools like brainspotting, we have EDMR, we have
NLP psychology, we havebehavioral science.
We have all this stuff that weuse.
But you have to pass theassessment Because for me, when
I was young and I kept failingand failing in treatment,

(28:51):
essentially not only almostbroke my mom and dad because
they're working class people,but they died a lot earlier than
they should.
When I was homeless, they usedto cry themselves to sleep every
night, and I'm very aggressiveat that.
It's like we are not going totake your money period.
We've got to get down to thefacts, conditions here.
And secondly, you hear otherpeople we have a family program.

(29:12):
Well, other people, we have afamily program.
Well, what happens?
Well, we bring the wife andkids in once a month into the
sense and we all bash dad.
You know, the family systems isthis you come on for 90 days,
one hour a day.
Telehealth is what we usuallydo 95% but the wife has to come
on for two hours a week and thewife goes.
Well, it's not my problem.
We're there and we can't takethe patient.

(29:32):
Well, that's a hit.
Why is it my hit, sir?
Okay, mrs Johnson, tell me this.
Why do you allow your husbandto come home two or three nights
a week drunk, and you guys endup in a fist fight in front of
your six-year-old daughter?
The tears start.
And then we realize that ourwork and results and tests
around that got this result.
When the partner comes on withthe patient, the patient success

(29:56):
rate goes up by 42% alone.
Before you even touch thepatient.
It's like two houses, nate.
It's like where the patient is.
Let's say, for instance, theyspeak Chinese and our house
different language in recovery.
Our house, let's say, speaksEnglish.
So we pick the guy out, put himin our house.
We're getting treated, we'relearning how to speak fluent
English.
Then we take him up this is theour house, let's say, speaks
english.
So we pick the guy out, put himin our house we're getting
treated, we're learning how tospeak fluent english.

(30:17):
Then we take him up this is thetreatment model and we put him
back in the house who speaksfluent chinese?
Guess what's going to happen?
He's going to start speakingchinese again, because they're
not on the same language.
So what we do is we treat himand we treat him or them.
So by the time he gets back inthe house, everyone's speaking
the same language and everyoneknows what's going on.

(30:38):
And that's the biggest.
That's why three, four, fivepercent you know I'm not guys,
I'm not buying in treatmentcenters.
There is a loads that areamazing, absolutely mind-blowing
, that we use, but there are alot of cowboys there.
If you're, if you're acceptinglittle johnny into your
treatment center for the thirdtime and still charging him 20
grand a month, shame on you.
What the hell are you teachingthem?

(30:58):
So when you get down as this islife or death, because I will go
to any length I will follow you, I will track your car, I will
call the police if you drinkdriving.
You know we will do anything tomake sure that you're straight
and you really, really want this, and I think that's.
The difference is, I stoppeddrinking a thousand times and I

(31:21):
could never stay stopped.
And the reason why I couldn'tstay stopped is I was disgusted
with my life and my childhoodtraumas killing me on a daily
basis.
So I hung around the same guysthat were in that situation,
because the mind attracts thesame energy.
As you Hang around 90 depressedpeople, you'll become the tech,
that kind of thing.
All the guys on the projects.
I love them to bits.
I can go back and help them,but I can't live there anymore.

Speaker 1 (31:45):
Yeah, it reminds me of training dogs, which that's
probably I don't know if that'sa messed up comparison to humans
, but I've seen a lot of dogtrainers where the dog trainer
wants to come in and train thedog, make it all do the things
it wants, play the tricks notthat I'm an expert on dog
training at all, but theyusually train the owner on how
to handle things like exitingthe door and having the dog wait
or things like that.
Because if they do all thetraining, get them squared away

(32:17):
and just a few tricks and thengive them back, then you're just
back to where you were.

Speaker 2 (32:21):
I have a friend that does that and when people say,
what do you do, he said I trainpeople that have dogs.
They go.
What the person I train?

Speaker 1 (32:28):
people that have dogs .

Speaker 2 (32:29):
They go what.
I think Caesar said that manyyears ago in his program on TV.
He says it's not the dog, it'sthe human being.
We don't get it.
It's the same with this.
You don't get what the realproblem is, but you keep masking
it and putting band-aids on.
You keep relapsing, you keepbeing depressed, ptsd is getting
worse as soon or later you'regoing to die.
Because that's what happened tomy brother-in-law.
He was at a party with my wifebefore I met her, probably about

(32:50):
15 years, 16, 17 years ago.
He was an alcoholic.
He was trying to stay sober.
It was all at a barbecue, him,his kids, his wife, brothers.
They were all having a greattime and he said, hey, I just
need to depart for something,I'll see you.
Then walk back to his house,got out the car sober, walked
into the garage and just had anasty impression it's alcohol,

(33:13):
it's, you know that's.
You know you've got to look atthese signs.

Speaker 1 (33:17):
There's loads of signs, but in the past, because
of lack of neuroscienceinformation, we're looking for
the wrong things I'm curiouswhat common barriers do people
face when trying to rewire theirbrain, and how do you help them
overcome those challenges?

Speaker 2 (33:30):
well, I think I can do this, I'm not good enough.
Mom says I could never do this.
Dad, blah, blah, blah, thisthing going round and round and
round it's.
So.
What happens is you get to acertain point and they back off
people which are my very good atstarting things but they never
finish them.
Because you know I want tostart a business, but yeah, I
don't know where'd you get, getthat from?
Where'd you get that?
I don't know from?
Well, it was my dad.

(33:50):
Really, can I teach you twowords?
Says who.
And once they hear thateverything is, and I tell them a
bunch of stories that you know,patience, or even Donald Trump.
I'm not into politics.
They've done nothing for me.
Whoever's running the country,I don't get into that.
But when you let's take it backa few years when you have a
businessman running the countrywith no political experience

(34:14):
whatsoever, don't you dare tellme you can't achieve your dreams
, just our truth.
Somebody's put that there.
I want to apologize to you.
Somebody's put that there.

Speaker 1 (34:23):
Yeah, you can accomplish anything.
You can actually get convictedand become the president for a
second time.

Speaker 2 (34:28):
Anything you want.
If you've got a second time, ifyou've got the mindset, if
you've got the go and get stuff,you're going to fail a thousand
times again.
Look at the beatles and jkround.
They failed so many times butthey didn't give up.
They kept going back, goingback because it wasn't that.
Three, when it's your time theidea that dating that girl,
buying that car, that house,that's visit, it'll be right and
you'll be able to go forwardand you'll find all this you've

(34:50):
been through, that's beenweighing you down transfers into
become one of the greatestassets you will ever have.

Speaker 1 (34:57):
I always love the example of WD-40, that lubricant
that's in everyone's houseprobably two or three bottles.
You know it was the 40th recipeof that, so there was 39 other
versions of that bottle thatsell.
If they would have quit at at39, we would never know they
pushed on for for number 40.
So I'm curious with this 97percent, how do you measure

(35:19):
success in that coaching andwhat factors contribute to that
positive outcomes?

Speaker 2 (35:24):
you said kind of bringing more people in so the
the mindset completely when thelead was this completely changed
when the energy?
So the mind runs today overenergy, okay, but the
subconscious brain wakes us upbecause of like a allergy.
You have to program the mind torun the brain, every single one
.
So what we do by the time theyleave, when the mind connects
with another energy I don't careif it's Uncle Jimmyimmy odd

(35:46):
universe when our mind connectswith another energy and your
neural pathways change is whatwe do.
Your dnh changes.
Go google it, guys.
So you're not the same personwhen you leave us.
And then what we do is whenthey leave us for the first year
, they get a call a month.
Hey, you doing okay, buddies,yeah, great, just checking in on
you.
If you need anything, if drrob's available, just text me.

(36:07):
I'll get you in the room rightnow with him.
So the support is always there.
After the first year we kind ofgo to like once every six to
eight weeks and then we back offand back off and our 10 and 15
and 20 year guys, probably onceevery six months or once a year,
but we keep track of them.
Now there are some people who'sleft and not followed our

(36:29):
program.
That's not what we're talkingabout.
We say we have a 98% whilstfollowing our program.
So there have been hundredsthat hasn't and you're not doing
our program.
That's where we measure oursuccess rate.
And again, once your DNAchanges, it's very hard to
change it back.

Speaker 1 (36:48):
Yeah, that makes sense.
And your final pillar isrewiring your brain at home.
So, for someone looking tostart rewiring their brain at
home, what are some practicaltechniques they can try today?

Speaker 2 (37:00):
Oh my, God, I'm going to blow your mind, guys.
Fine, from tomorrow.
Okay.
So bear with me here while Itell you the pre-story.
Between the hours of two andfive on a normal circadian sleep
pattern is when the body is atits lowest, so there's no oxygen
or very little oxygen.
The presence of oxygen equals alack of disease.
Every single disease of thehuman body starts in a hypoxic

(37:22):
area, every single one.
So, with low, low, low breathin the morning.
That's why nobody's ever wokeup laughing, because laughing
requires oxygen.
The subconscious brain, whothrives in hypoxic situations,
wakes us up A bit tired, a bitdepressed.
Oh, my God, castan, this guywakes us up.
Okay, this guy is going to ruinyour day.
This guy is the guy that'smoping all the time.

(37:44):
Steals from work this guy wakesus up in the morning.
How do we get rid of him?
Okay, steals from work.
This guy wakes us up in themorning.
How do we get rid of it?
Okay, you need to take 20exaggerated breaths in and out.
One of the reasons we feel sogood going to the gym, it's not
the, it's not the exercise, it'sthis in between sets.
What they call a runner's highisn't the running, it's the body
being flooded of oxygen.

(38:04):
That's where we get.
Oh my god, it's amazing.
So when you do your 20exaggerated breaths, 20 times in
the morning, this is whathappens, guys.
You've got every cell in thebody flooded with oxygen.
So you see, this guy'ssubconscious mind is gone and
what happens is you.
You alert the conscious mind.
The conscious mind is now so inthis moment is where this guy

(38:25):
is.
You can achieve anything thatyou want to achieve with this
guy running.
Well, the problem is, of course, who wakes up tomorrow morning.
This guy wakes us up tomorrowmorning, so this is a daily
thing as we go out.
So now we've got our breathwork.
Now I've got our body flushedwith oxygen.
We're capable of a lot ofthings.
Walking to the bathroom, if youbrush your teeth with the right
hand one week left, one weekright, one week left, one week

(38:47):
right for 30 days, we'rechanging patterns and neural
pathways around in the brain.
So, rather than going for thesame routine, we're disrupting
them.
Patterns, because this hairbrushing with the right is
probably why you're doing thisover here, because the pattern
has never changed.
So the pattern from thebrushing goes back to the
childhood trial.
It's never changed.
Well, if you're changing thingsevery week, then your pathways

(39:08):
are slipping over and they can'thave a fixed pattern because
it's all constantly beingchanged.
The third one is I need you toget in front of the mirror and
say I love you 10 times.
Bear with me.
Sounds stupid.
It's embarrassing.
What happens is this300-year-old pathways, like we
said, die in a subconsciousbrain.
We're replacing part of themwith I love you straight into
the subconscious brain.

(39:29):
Now, here's the key, thoughDon't stand up close to the
mirror, like when you're shavingor putting makeup on girls and
try and do it then, because wesee all our blemishes close up.
When you step six feet away,the optical illusion is our
blemishes go, because we thinkwhen we look in the mirror,
that's how people see us.
How many times have you goneinto work guys?
Hey, jimmy, how you doing?

(39:49):
We just don't do that.
So when we step away and ourblemishes go, that's the real
vision of what people see us,and, with that alone, boost our
confidence.
And so the breath work, youknow, the mirror work and the
teeth work.
Walk out the door.
Tomorrow You'll have an amazingday, I promise you.
And please, please, please,please don't write it.
Well, it didn't work for me.
You didn't do it properly.

(40:11):
It's physically,psychologically impossible when
you flood your brain not tochange.
It's impossible.
It has childhood trauma.
Always don't get one.
That's trying to prove you.
Just do as you're told.
Do the work, you'll feel better.
Go on and conquer the world.
Build an empire why can't he?
Well, I shut up.
Build an empire.
If you hate your work, ifSunday morning you get that

(40:33):
feeling because it's work,tomorrow morning get another job
.
If you're coming home to yourwife or husband every night and
you're walking around in theeggshells and you're always get
another wife or husband, well,it's really not that easy.
It really is that easy becauseyou get one shot at this game.
Moms, when's the last time yousaid this?
Well, one minute I'm waitingthem off to kindergarten.

(40:53):
Next minute, waiting them offto college.
That's how fast time goes.
You don't have time, guys,because what happens is one day
you're going to wake up at theage of 65, 70 and go what the
hell just happened?
And why didn't I do this, this,this?
You haven't got time.
Date that girl, ask that guy,buy that house, start that
empire, whatever it is.

(41:13):
Do it today.
It's 2025.
If you can't build a businessor empire.
Set it at home on your laptop.
I don't know what you're doing,wrong guys.
Let's say you like knitting.
Guys, let's say you likeknitting and you make these nice
socks for all the family.
Get a website, go daddy $6.
Brilliant Cards of Vistaprint$9.
Okay, so for a little under $20, you've got yourself a business

(41:36):
of business cards.
You might sell one a month,would you know something?
Yeah, you keep doing that, man,and you will eventually start
to earn more money than any jobcould offer you.

Speaker 1 (41:48):
That's how you build that post.
That's perfect.
Yeah, it reminds me I lost mydad at 50 and that's like one of
those things.
It's one of those pivotalmoments for me where life is
short and I remember the placesyou wanted to go and the things
you wanted to do and you knowultimately didn't get to, went
through that long fight throughcancer and you know didn't end
up winning, and so that's onething.
I've always kind of been happy,go lucky and, you know, try to
make the most of the moments.

(42:09):
But that was like reallydoubled down and solidified that
trait throughout.
You know all of me where youknow if the kids want to do
something or we're just going tohave a little bit more fun,
because you just don't know youknow no one really thinks it's
going to be 50.

Speaker 2 (42:21):
Her mom and dad died of alzheimer's and, uh, he died
because she died kind of thing.
Broken, broken heart, which isa real thing.
And they kept saying that, nate, well, we're going to save up,
we're going to retire, we'regoing to do it.
And they kept saying that, man,and we're in like the 70s and
you know they died and they left.
I mean, they were just normalworkers.
She was a housewife, he workedat the electric company, that's

(42:44):
all they.
They died with 1.9 milliondollars in the bank wow, and you
can't take it with you can'ttake it with you.
Can't take it with you.
Create them memories.
Take as many photographs as youcan, dance when everybody's
watching you, laugh, kiss thebaby, hug people, all that stuff
, man, it just boosts them.
For chemicals every day.
You need to be happy.
The four chemicals need tohappen, guys, and if they don't,

(43:07):
you're not going to be as happy.
Because most people walk around40 to 50% of their capability
today because they're lost withstar identity, guys.

Speaker 1 (43:15):
Yeah, that's good stuff.
What tools or resources do yousuggest for people that want to
deepen their understanding ofneuroscience-based healing?

Speaker 2 (43:23):
Get into what's called 9D, Delta 9D Jump on my
website.
You'll see it.
We're not trying to sell it.
You can go somewhere else, butyou need to try a few sessions
of that to get an understandinghow neuroscience affects.
It's a nine-dimensional talkingapp.
You have to wear headphones andblindfold.
That takes you on this journeyand you realize from the first

(43:44):
session that your mind has justchanged.
It gives you a good idea of howpowerful neuroscience is, and
neuroscience challenges mostaddictions.
We've put food to addiction.
We've joined up.
We've put food to Alzheimer's.
We've put food because we don'teat real food.
90% of the supermarket stuff issprayed in corn sludge or
starts with canola oils,sunflower oils, stuff that's

(44:06):
healing oils.
So once you try and address allof that, you'll realize and get
more into neuroscience.
As your own body clears andthen you start questioning
things around you.
It's like did I really notachieve that?
Why did not I achieve?
And then the simple 9D andbrain spotting are the two
biggest things we use to get ridof trauma and redirect neural

(44:28):
pathways.
Neuroscience is very, veryinteresting and you probably
know about 1% of what the mindand the brain is capable of
doing.

Speaker 1 (44:37):
Just scratched the surface.
Well, we went over your threepillars.
They were really powerful, soI'd like to try to bring it all
together.
Looking at your work andsuccess, what's your final
takeaway?
You hope listeners willremember about healing and brain
rewiring is that you can dothis, guys.

Speaker 2 (44:52):
It's not hard to achieve your dreams.
Once you reset and move forwardwith somebody who knows what
they're doing, it's the greatestthing you'll ever do.
And again, you haven't got timeto do it today.
Do it today, capable of livinga full and rich life.
No addictions.
You know when you get into whatcauses cancer, again, it's not
as you think it is, it's notjust random, and I hate to say

(45:16):
that without telling youeverything else for the next
three hours.
But start to question thingsaround you.
You know, question the peoplearound you.
You can't stick with the sameguys.
It's doing the same old thing.
You know stuff like that.
Like I said before, know I cango back and help them, but I
can't live there anymore.
You've got to become this newperson that you believe in.
And the most vital, importantthing I need to say today is

(45:39):
watch internal dialogue.
Internal dialogue becomes basalganglia, becomes working part
of the brain, becomes actionsand once you start that, it's
easy to fall out.
But if you're hanging aroundguys that have the same pattern
as you, which is negative andself-sabotaging, you won't think
the pattern's wrong, becauseit's really hard for one person
to change.
Let's say you have nine peoplearound you right now and they're

(46:01):
negative.
You're not going to be able todo that.
But if you find nine friends inyour negative, they're going to
change you.
And this is the experiment wedid, across that we brought nine
actors into our waiting roomand one patient that we said
come in, I'll give you a freesession of 9D.
He's like oh my God, dr Rob,I'm so excited.
So they came in.
She didn't know nothing aboutit, she just thought they were
other patients waiting to comein.

(46:22):
The actors were told every 45seconds you'll have a buzzer.
When that happens, I want youto stand up.
All of you Wait five seconds,sit down.
And I want you to continuedoing that until we call you in
one by one.
Brilliant, no problems.
They said Sure enough, she goesin, she detends, she sits down.
For 45 seconds.
All the actors stood up.
She kind of looked at them and,going back to her phone, they

(46:44):
all sat down 45 seconds.
Everyone stood up again.
Now the phone is down in thelap and she's looking around
going what's going on?
The third she stood up likeeverybody else and she sat down
with everybody else, which wasobviously interesting as we
brought the patient, the actorsin, one by one, and she was the
only person left in the room.
Anyway, she stood up.

Speaker 1 (47:06):
Show me your friends, I'll show you your future.
Surround yourself with goodpeople and make sure your inner
dialogue is a positive innermonologue.
Well, thank you, dr Rob, forcoming out.
I want to ask the listeners toprovide feedback.
Your feedback makes thispodcast even better.
Drop your thoughts or questionson Instagram, facebook, tiktok,
youtube or Buzzsprout, andthank you for being a part of

(47:27):
the Mindforce journey.
I love you all.

(48:32):
See ya, thank you.
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