August 21, 2024 • 49 mins
Do you trust the companies behind the tech you use every day, or are you concerned about the power they hold?
In this episode of Mindful Bytes, the team dives into the fascinating yet sometimes intimidating world of emerging technologies. We touch on AI facial recognition, the implications of Google's potential breakup, and why you shouldn’t underestimate Snapchat. We also explore the concept of the “Third Day Magic” effect on your mental health, discuss a major metric shift on Facebook and Instagram, and introduce a cutting-edge AI tool that could revolutionize how you handle phone calls. With special guest Maggie Thorne 🎀, who brings her unique perspective as a VP and American Ninja Warrior 💪, this episode is packed with insights, humor, and actionable advice.
What to expect in this episode:
- AI Facial Recognition & Ethics: Maggie Thorne shares her insights on how AI is reshaping safety, security, and marketing, but also brings up critical ethical concerns about its use.
- Third Day Magic: Shawna introduces the "Third Day Magic" concept, discussing the profound mental shifts that occur when we disconnect from technology for a few days.
- Snapchat's Growing Influence: Olivia breaks down why Snapchat's new subscription model is outpacing Meta and X, highlighting its unique appeal and user engagement strategies.
- Google’s Legal Battle: Ashton provides an overview of Google’s current antitrust lawsuit, explaining how it could lead to a breakup of the tech giant.
- Major Metric Change on Facebook & Instagram: Brian discusses a significant shift in how Facebook and Instagram will measure video performance, explaining why views will now be the primary metric and what that means for content creators.
- AI-Driven Call Notes: Brian introduces a new AI tool called "Plaud Note" that automatically records and organizes phone calls, offering a glimpse into how AI can streamline everyday tasks.
Tune in for a thoughtful discussion on how to navigate the fast-evolving tech landscape without losing touch with what truly matters.
Links Mentioned: (affiliate links used when possible)
- 3rd Day Magic
- Snapchat Subscriptions
- Google Breakup
- Metric Change for Facebook & Instagram
- The Plaud Note
Let's Figure This Out Together:
- Schedule a Discovery Call
- Book Brian for a Keynote, Speaking Engagement, Team Workshop or Interview
- Get Help with Digital Strategy, Consulting, or Coaching
Affiliate Links:
- Launch your own podcast on BuzzSprout
- Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everybody, welcome back to the Mindful
Bytes podcast.
Today we're going to talk aboutAI facial recognition.
Third day magic why youshouldn't be sleeping on
Snapchat and Google's possiblebreakup, and I'm going to talk
about a massive metric shift onFacebook and Instagram, plus an
AI tool that takes notes duringyour calls.
Let's go ahead and dive intotoday's episode, all right?
(00:25):
So let's go ahead and introduceeverybody.
Speaker 2 (00:27):
Hello everyone.
I'm Maggie Thorne, a vicepresident of philanthropy for
AIM Institute and about to be aneight-time American Ninja
Warrior, making my return for aneighth season on the hit
reality show.
Speaker 3 (00:40):
Oh my gosh, that makes me want to cry.
Speaker 4 (00:42):
I don't know how we're going to follow that.
Speaker 3 (00:43):
I know show oh my gosh, that makes me want to cry.
Speaker 4 (00:44):
I don't know how we're going to follow that.
I know, surprise, I'm Oliviaand I'm a millennial on social
media, more than the Kardashians.
Speaker 3 (00:50):
Hey everybody, I am Shauna and I'm your
electronically unimpressedXenial.
Speaker 1 (01:01):
I'm Ashton, your Gen Z tech fanatic, and I'm Brian, a
Gen X entrepreneur focused onmaking tech work for us, not the
other way around.
Let's go ahead and start offwith the back from vacation and
talk about our special co-hosttoday and all that fun stuff.
Speaker 3 (01:12):
You're glowing bronzeness.
Is that what we're going tostart with?
Speaker 1 (01:14):
Yes, yes, yes, go for it, go for it.
Speaker 2 (01:18):
It's not a filter.
Speaker 1 (01:20):
This is no filter.
Speaker 3 (01:23):
Thanks a lot for making all the rest of us look
white as heck.
Thanks a lot, Brian.
Speaker 4 (01:27):
Speak for yourself, Jonna.
Speak for yourself.
Speaker 3 (01:30):
Olivia, I'm so sorry to break it to you, but next to
Brian you look white as heck.
Well, we just got back fromvacation.
Speaker 1 (01:39):
So that's been.
It was a great vacation, butyeah, I got a little too much
sun and that's because of my son.
I think we can blame it on him.
Speaker 2 (01:50):
I see what you're saying.
Speaker 1 (01:53):
My son Ashton here decided he wanted to go on a
hike.
I was like, yeah, I'll go on ahike with you.
I had no idea it was going tobe a five-mile hike on the beach
at 111 degrees.
It was like, yeah, there's alot of sun.
That happened and I was hopingthat I wouldn't show up here if
all my face is peeling off.
Speaker 2 (02:12):
That's what makeup is for Makeup and media.
Speaker 1 (02:16):
Okay, I don't really want to get on here and say I
got makeup on today.
That's the trick is?
Speaker 2 (02:21):
you don't say it.
I love it's on set and I lookat them and I'm like your makeup
is better than mine.
Speaker 1 (02:28):
But it's true, like it's yeah, and I'm like, gosh,
you're shadowing well, yeah, youknow, like okay, but but if
this is your american ninjawarrior community, they could
probably nobody's saying to himabout wearing makeup.
Me, on the other hand, I'm thistech guy that's coming on here
(02:49):
and they're going to be likeyou're wearing makeup, like, oh,
I'll be, like, yeah, the sassymillennial is going to have a
blast at it.
And then the tech guru yeah,I'm sure that they'll have loads
of fun.
Speaker 3 (02:58):
All of us really yeah over you.
Speaker 1 (03:00):
Well, we're super excited to have our co-host, our
special co-host, maggie Thorne,joining us today.
Super excited, maggie.
Why don't you go ahead and kickus off?
Let's talk about.
What do you want to talk abouttoday?
Speaker 2 (03:12):
I love watching emerging technologies.
It's actually one of mypassions.
And to give you a little bitmore in my nerdiness, as you're
talking about what generationare you?
And I said, oh, I mightactually align with more of like
the baby boomers, cause so manyof my mentors were that, uh,
there's this movie called therewill be blood and it's about the
industrial revolution and howthat relates to technology to me
(03:32):
is, in the movie they're likehey, this is coming and it's
happening and it's actually whatis leading our society.
And like you keep up with it oryou don't.
And even when I worked atNebraska Athletic Department,
building all of our majorstadiums and arenas and having
to have some sense of what it'slike to have security and safety
(03:53):
within a stadium Like I mean ona 90,000 capacity stadium, I
love seeing this introduction,so to speak, of AI.
I think it's a safety andsecurity tool.
I can sit back and be scared,but the reality is it's going to
happen and it's coming and it'sa revolution and you adapt or
(04:14):
you don't as we go with theseemerging technologies, like
there will be blood, right, andso it's something that, as I'm
looking at it, I remember themovie Eagle Eye and it's when
they were able to take thisconcept and turn it into
technology.
And everybody's watching us andI'm like, and here we are, and
we're just, we're living in it.
It's one of those things, right, everything in the Simpsons
came true and now here we are.
(04:36):
So I'm so fascinated by it.
I love the tools that it givesus, this kind of capability, and
I would imagine, especiallywith a group of marketers in
here, it's going to be able togive us some marketing
statistics.
What are the emotions of a fanin this moment?
Well, what product would relateto a fan then?
(04:57):
And then doing a push, right,like that's the forward thinking
that we need to think of, andso I'm really curious about
those possibilities.
But that's where ethics come in.
How do we use it?
Who monetizes it?
Who controls it?
Whoever sees it?
And that is where it's a littlenerve wracking right now.
Speaker 1 (05:15):
Yeah, I definitely can see that there's a lot of
concerns about that part of itfor sure, about who's
controlling it and what rulesare there Right now.
There's really not many rulesto the AI side right now.
I mean, we're just I think wetalked about this during the
last episode we're just nowstarting to get rules really for
internet.
What are some of the thingsthat you're looking at right now
(05:36):
with AI Maggie that you'reseeing like this could be a
really good thing, and what aresome of the concerns you're
thinking about that you'renoticing as well?
Speaker 2 (05:44):
The biggest thing I see with AI is optimization.
It's going to help with HR, dei, obviously, like some project
management tools, how we liveand breathe in efficiency.
Well, that's going to be a giveand take.
Right, it's probably going topush out some softwares, unify
things and we're going to nothave things so piecemealed.
So give and take, but everybusiness has had to adapt.
(06:07):
That's like Blockbuster wentout, netflix before it was
Netflix and what it is now.
So we've seen that.
So in that sense, like, well, weshouldn't be scared, we should
be more entrepreneurial, right,brian?
Like that's whereentrepreneurship comes in and
creativity and new opportunity.
Like that is what we are builton, realistically, and would we
(06:28):
want things to always stay thesame?
I'm not so sure.
Well, that just means you alsohave to be adaptable, and I
always heard that from one of mymentors, boyd Epley.
He said the great ones adjust,and I saw him do that time and
time again.
But with that, that means ifyou're a risk taker, you have to
be willing to fail.
You might have to lose a littlebit, and most entrepreneurs or
(06:50):
investors they know that right,they're going to say, okay, out
of this many investments, I'mactually only going to count on
maybe two being profitable, butthen they know all their margins
within that.
So those are the pieces, I think, that are in it.
I think it's really going tohelp us and truly like it will
bring revolution and AIrevolution, but I think it's
(07:11):
going to bring a human touchrevolution as well, and maybe
the better language around thatis like as people are able to
make their own tracks and artand everything in music.
I'm already seeing a shiftwhere people want to see a real
person, things in person,someone doing art, and so I
think, in some ways, it's goingto help the arts, it's going to
help music, it's going to helpour culture actually shift back
(07:35):
to people, to people centered.
Yeah, I could see that it'sgoing to be both and, and so
that's where I'm like why isthis scary?
Because right here in us, right, we have that search for
authenticity and real, and so,in that sense, like many artists
and I think most people on thisgroup know like I'm kind of in
(07:57):
the music community not amusician, not musical, but I'm
already you said you're a.
Speaker 1 (08:04):
I thought you said before you rap.
Speaker 2 (08:06):
Once upon a time in 94.
Okay, no wait, that might beWill Smith, All right.
So I mean I really could.
I might need Ashton to beat boxfor me.
Um, but those people who maybethey were a producer and they're
in studio, they're actuallygetting back out and on the road
(08:27):
and live shows and that's goingto start to burgeon again, but
in actually better scale, Ithink, for the indie artists and
the small artists, becausesmall shows are also happening
right now and they're alsogrowing.
And you can see it are alsohappening right now and they're
also growing, and you can see itlike there's not this
(08:49):
headlining tour unless you'reTaylor Swift or some cultural
icon that touches the boomergeneration.
Big tours aren't sustainableanymore.
It's going back to the small,intimate settings and I think
it's because of technology.
Speaker 3 (09:04):
So, thank you, technology, you know, in terms
of that, I didn't even realizethat, that you know things were
getting back to smaller shows,because it's definitely a
different feel when you're at asmall live show.
It's so much more intimate, youhave so much more of a
connection with the artist and Ididn't see that happening.
So I'm glad you brought that upbecause that's fascinating.
Speaker 4 (09:27):
Yeah, I think you know, maggie, what you're saying
is spot on and it kind of likeAI helps to kind of make people
level up.
It gives people that maybe havenot had the opportunity, like
artists and things like thatwhen you had to have someone
(09:48):
take a meeting so your musiccould get listened to, which
social media kind of changedthat.
But when it levels out theplaying field for people, you
have to go up a notch in orderto get noticed and with AI, it's
helping you do like I don'twant to say menial, but like you
(10:13):
can do things quicker so youcan focus on more important
things.
So, yeah, I definitely think itis going to revolutionize
things and going along with allthe businesses that you
mentioned, kodak actually didnot decide to innovate when
(10:34):
digital cameras came out andthey went out of business.
So that is opposite of what youwere saying.
You know where some businessesshifted.
They didn't and this is andthey didn't make it.
Speaker 2 (10:50):
So yeah, and Amtrak was one of those as well.
Their whole slogan once upon atime was we keep people moving,
and if they had actuallyimmersed themselves in the
airline industry, we could havehad Amtrak Airlines and we don't
, right, yeah.
Speaker 3 (11:05):
Yeah, that's good.
Speaker 1 (11:06):
You talked about people being scared.
I think that's the question weneed to really ask ourselves too
.
If you're scared, ask yourself,talk about why are you scared?
It's such a good question tosay, well, why is this scaring
you?
Because I think a lot of itcomes down to the unknown.
We have thoughts of what thiscould look like, but it's really
an unknown.
But the people that are scaredof not doing anything, like you
(11:27):
said, just like the othercompanies, they're going to be
left behind.
Now I recently just talked tosomeone the other day about they
noticed there's more peoplestepping into their industry and
(11:50):
they're like we need to figureout how we can keep moving
forward.
So you know they're wanting towork with us to help teach them.
How can they?
How can they implement AI intotheir business, like to help
with people, to help withprocesses and stuff.
But even that conversation Isaid, well, hey, let's meet
first before we start going intothis.
I mean we could jump in andstart selling you coaching and
start going down a whole path.
But I need to understand firstoff and start selling you
coaching and start going down awhole path.
But I need to understand firstoff.
Why now are you thinking I needto invest and learn more about
AI.
Let's start there, because Iknew there's something that's
(12:13):
causing that to flare up in thisperson to say, hey, I need help
now, and it's because of allthe competition coming in, so
they want to stay ahead.
And I said, well, we can gothrough and teach you all these
things, but one of the thingsthat you need to ask yourself,
even as a CEO of a company, iswe can show you the tools, but
(12:34):
you still need to ask yourselfdo you have time to utilize
these tools?
Because you know, not all don'tthink of AI as a tool is to
take away everybody's work,because now you can just use AI
to do it all.
There's more to it than that.
So let's make sure we use AI inways that can help you do what
you're doing more efficiently,to streamline some things, but
then also still not be afraid.
It's not a replacement forpeople.
It's going to replace some jobs.
(12:56):
It's going to change them.
Speaker 2 (12:57):
As is, everything is time.
Speaker 1 (12:58):
Everything is yes, exactly.
So it's like let's make surethat you, in the position that
you're in, can focus more on thethings that really need to be
you doing that, doing thosethings, because nobody can
replace you in that area.
And I love what you're sayingabout connection.
I think that's what we areseeing Like we we know a smaller
group is becoming more likethat's more effective.
(13:21):
You know, reaching a crowd ofpeople isn't as effective as
reaching a smaller group that'sengaged, so it's like this opens
up doors for us to really leaninto that human side.
It's like going forward butstepping backwards at the same
time.
Very interesting, veryinteresting.
Speaker 2 (13:37):
Well, and technology itself has brought it to the
forefront.
I mean, the term AI was coinedin like 1952 and I was just
going to a separate screen tolike fact check myself.
I was like I don't want to saysomething wrong, but 1952.
So now you're saying, oh,people are just now and we're
talking about it like we justlearned about AI in the last
couple of years, but like it'sactually been around for
(13:58):
somebody to do the math for meLong time.
There we go.
That tells my age.
I need a TI-83.
So it's been over 50 years forit to catch up and just become
modern mainstream.
So, whatever emergingtechnologies there are and this
is where, again, immersingyourself as entrepreneurship, if
(14:18):
you're just getting a hold onAI, I would ask myself what is
emerging now?
Because then I would actuallywant to get in the forefront of
that, because it probably has alight.
This would be for you, ashton,you Olivia, that would have a
lifespan within your scope ofyour life.
And so what are those thingsand what does that do?
Because ultimately, we mightjust be learning about it, but
(14:41):
that's because of technology.
Or social media is all of asudden, oh yeah, we use AI for
face filters.
Well, now, because it'ssomething we understand on a
simple level, that, like I, canopen my phone and use a filter,
and that's because of AI, likeit becomes more relatable to us,
and then it's something we wantto engage with when we begin to
demystify it.
(15:02):
Now we understand it.
Well, maybe it's not that badand you know, I can make cool
artwork of myself but there'salways going to be the give and
take.
Speaker 1 (15:13):
Yeah, this is a AI filter called Florida sun.
Florida.
Too much Florida sun.
Speaker 2 (15:17):
This is called Nebraska, and not enough sun.
Speaker 1 (15:24):
Oh, that's great.
All right, let's go ahead andtransition over to Shauna.
Shauna, what do you have for ustoday?
Speaker 3 (15:29):
Okay, I want everyone to take a deep breath.
Take a deep breath with me.
I said that because I've talkedin the past about taking a
break from technology, gettingout in nature, you know,
allowing yourself to breathe andreflect and think, and it
caused Olivia a lot of anxiety.
So I don't want to cause youany anxiety, olivia.
(15:50):
But this is taking it toanother level.
Okay, third day magic refers tothe three day effect, which is
a study that was done in 2012.
Um, a guy who was like a riverrafting uh instructor.
He would take groups of peopleout for a whole week out onto
the river.
They would raft and then camp,and then raft and camp, raft and
(16:13):
camp no electronics allowed.
So he started to notice thatafter people had been in nature
and disconnected from not onlyelectronics but also their
normal schedule, their dailyschedule, once they were there
for three days, he started tonotice just a complete shift in
everything in their personalitynot their personality, but like
(16:34):
their attitude, the way theywere looking at things, the way
they were absorbing things, theway they were even interacting
with people around them.
So he went to a researcher andasked for the researcher to come
along with them to see this andthe researcher brought a bunch
of like bio, you know, recordingdevices where they could record
(16:57):
their brain waves and theirblood pressure and their stress
levels, like all kinds of things.
He wanted to know everythingthat was happening with them
physically and the results wereunbelievable because not only
were there, you know, theirblood pressure was down there,
their problem solving wasincreased by 50%.
(17:18):
They have this test that theydo and they did it every day to
see, like you know, what thechange was, what was happening.
But they were basically testingtheir creative thinking and
their problem solving by doingthis test and after the third
day, everyone across the boardwas at least 50% increased of
(17:39):
their problem solving.
And I started thinking about itand I thought, you know, when
Ashton was young, we couldrecognize if he had been playing
video games for too long.
You know he would get anattitude or whatever.
We would say he needs to detoxfrom his video games.
So we would take him off hisvideo games for a week or
whatever.
Give them a chance to, like youknow, just detox from it.
(18:01):
And I started thinking aboutthat and I thought, you know, if
we're not giving our ourselfthe chance to disconnect a
little bit from electronics,from social media, from whatever
you know.
You're addicted to Brian's,addicted to his email.
Um, if you're not.
Speaker 1 (18:18):
I'm going to let everybody share what they feel
like they should detox from.
I don't need you pointing outwhat that is what you need to,
though.
Speaker 3 (18:24):
I just thought you needed to use that attention to
email.
I could too.
Oh my gosh, I go so longwithout checking my email.
Everyone's like where are you?
Speaker 4 (18:38):
I think Brian's addicted to the sun, not emails.
Speaker 2 (18:44):
No wait, the sun or the sun.
Speaker 3 (18:56):
Yeah, there you go.
Possibility in your life like,let's say, once or twice a year,
to go completely electronicfree for three days, do you see
it as a possibility?
Absolutely I do.
That's amazing.
No one else is answering.
Speaker 4 (19:15):
I'm thinking, I'm thinking.
Speaker 1 (19:17):
You remember, shauna I think it was last year was the
first time that I said you knowwhat?
I've got a lot of stuff goingon.
I need to.
I just really feel like I needto go away and you're like, I
support you and I went away forthe whole weekend, stayed at
Airbnb no electronics, no TV, nonothing except for a pen, pad
(19:39):
and a journal, and went out andprayed and walked around a lake
and listened and just absorbedthe things going on and
processing that and that wassuch a huge relief.
And I said next year I want todo that for three days and then
bring you in, have you do it forthree days too, but then us
both come together at the end ofthat week to see what we both
are kind of absorbing andlearning from that Cause it.
(20:02):
I think it's a huge thing thatwe should definitely strive to
do Uh.
Speaker 4 (20:07):
I mean I think I could do it, but I feel I feel
like then it would just be.
I mean I would go I I enjoygoing on walks and things like
that Um but then I would justfill it with reading a bunch of
books.
So I don't know if that'sbetter, because I'm still
(20:28):
feeling filling my time withsomething else.
Speaker 3 (20:30):
So yeah, I think it still would be really valuable
because I mean you learn so muchfrom books too.
I think it still would bereally valuable because I mean
you learn so much from books too.
You know even fiction.
I mean I'm a big proponent ofreading fiction and a lot of
people don't like to do itbecause they feel like they're
wasting their time not learning.
But you learn so much just fromgood writing in general.
Speaker 4 (20:49):
Yeah.
Speaker 3 (20:49):
But yeah, I think that would still be valuable,
olivia.
Speaker 4 (20:52):
Then yes, I could do it If someone paid me a million
dollars but.
Speaker 1 (20:59):
But are you walking?
But when you walk, are youleaving your phone behind or
turning it off?
Speaker 4 (21:05):
oh, I'm listening to music on Spotify.
Speaker 3 (21:07):
I was going to say that was a guilty.
Speaker 1 (21:09):
Look, you just had right there, yeah is the
notifications on or thenotifications off?
Speaker 4 (21:15):
I mean I don't like text or anything while I go on
my walk and I go on three a daylike short ones, so I make sure
I'm not sitting all day, yeah,and I just, yeah, I'll listen to
music or a podcast or something, so yeah, yeah, Okay.
Speaker 1 (21:33):
Well, let's switch it over to the tech guru Ashton.
What are?
Speaker 5 (21:35):
your thoughts.
I mean, I pretty much do italready Every year when I go up
to Tennessee.
There's no cell service upthere, so I think that's pretty
close.
Speaker 3 (21:48):
That is.
But let me just ask onequestion, because I know what
happens when you go to Tennessee.
Speaker 1 (21:54):
So for those who don't know, he's helping those
listeners that don't really know.
Speaker 3 (21:59):
He's being a counselor for a youth camp and
he barely gets any sleep, so I'mnot sure if that can count for
you, ash, because I don't thinkyou have any reflection time
whatsoever, does that not count?
I'm just saying like you'reserving during that time.
So I wouldn't say it's likenecessarily a time for you to
like, think and relax.
Just a thought.
I'm just throwing that outthere.
Speaker 1 (22:21):
So, megan, what about you?
What are your thoughts on that?
Is there?
You see that this could beuseful, or would you even
consider this, or do you do it?
Have you done this before?
Speaker 2 (22:30):
I hadn't considered it until I was kind of forced to
not kind of I was cause I had abrain injury and so I actually,
by doctor's orders, could notbe on technology because my eye
function couldn't handle thescroll of a screen.
I couldn't scroll on a computerand at that time, honestly,
(22:50):
like I actually did a lot ofwork online for clients and I
had to leave all my clients, soI was forced to sit still I
couldn't look at a TV, and so tome it actually ended up being a
big gift, because up until thatpoint I didn't know how to sit.
Still I didn't know how to puton my phone, and I'll just even
say recently I bought an Applewatch this year and I was all
(23:10):
about it until I was wearing itand someone was like that is
incredibly annoying, but I hadgotten so used to like the buzz
because I'd be like oh, and Iwasn't noticing it.
And then when they actuallysaid that's intrusive and I was
like, oh well, I took it offlike a couple of days later
because I had to ask myself wasit being intrusive even when I
(23:34):
was trying to have moments withpeople and friends and that buzz
on my wrist and constantlylooking, and so, just by way of
default, I've created the habitto detach from technology and
it's so beneficial, so usefuland integrating it.
And I am one of the people who,like I, don't like fiction.
I love documentaries andlearning and nonfiction and
(23:56):
self-improvement.
I literally actually have I'mnot even kidding a stack of
books right here next to me andI have another stack upstairs,
so it's so beneficial, more thanI can ever say, and what I
typically find is that peoplewho are very go-getter,
entrepreneurial, don't know howto do it.
And you have to train yourselfto do it, because the first time
(24:17):
I had to sit, still, Iliterally screamed and it was so
loud that I was like myneighbors are going to think I'm
getting murdered, and so it wassomething that I hadn't taught
myself to do.
And we're not necessarilytaught that, right?
Because even with kids we'relike, okay, you're in three
sports and you're in thisactivity, and then I'm in here
(24:38):
and this like it's constantchaos.
Yeah, and so with my kids Ihave a rule.
I'm like one sport at a time.
We'll all agree if you're doingan after-school club and if we
need to take a season off fromsports, it's not the end of the
world, and so it's kind of theway I do everything now.
So I'm all on board with thisShauna.
I think it's great.
Speaker 1 (24:59):
That's good, I like that, and I think that the
generations play a role in thattoo, because I know, as a Gen X,
I think that's kind of like thementality.
But you got to keep going, gotto get this done hustle, hustle,
hustle.
And I think that was a bigstruggle for me.
I know Olivia Shauna all youknew a couple years ago, when I
started doing reflection time onFridays, that was the hardest
(25:22):
step.
It took me six months toactually commit to it.
But then, when I did, I startedreally reaping the benefits
from saying, hey, I'm unplugging, disconnecting, so I can think
about things and process things.
And the gentleman that I wastalking to yesterday actually
even said he's like you know,brian.
There's gentleman that I wastalking to yesterday actually
even said he's like you know,brian, there's something that I
(25:43):
saw posted on social media thatmade me think of you.
And he said it's something thathe's learning as a entrepreneur
is.
He said someone wrote thinkingis working.
He's like I always feel like ifI'm just sitting there thinking
there's other things I shouldbe doing that will actually be
more efficient out of my time.
But ultimately he learnedactually hitting pause and
taking that time to process andthink is actually more rewarding
(26:03):
than just doing random things,just to be doing those things.
Speaker 2 (26:07):
I just did a post on thinking yesterday.
Not even kidding, oh my gosh.
Speaker 3 (26:11):
Wow, what platform is that post on so we can go see
it Instagram?
Speaker 2 (26:17):
and Facebook Okay.
Speaker 1 (26:19):
Gotcha, we'll have to check that out.
Awesome, all right.
So let's go ahead andtransition over to Olivia.
Olivia, what you got for us.
Speaker 4 (26:25):
Snapchat recently came out with a subscription
program and it has reached 11million paying subscribers.
And it has reached 11 millionpaying subscribers.
So it has blown Meta'ssubscription and X's
(26:47):
subscription out of the water,which is why I wanted to bring
it up, because people businessesdon't really talk a lot about
Snapchat.
But I call it the sleepersocial media platform because
Meta has never been able to comeafter it like it has with all
the other platforms, and itreally has a lot of opportunity
(27:11):
for businesses.
Right now, 35 millionbusinesses are using it and the
big target of Snapchat is ages14 to 34.
So I think you know, as peoplecontinue to age, snapchat is
(27:33):
just going to continue to gainin popularity, cause we've kind
of seen how Facebook has kind oftheir growth is not what it
used to be and Snapchat hascontinually and consistently
grown every single year.
So yeah, but can I ask a?
Speaker 5 (27:56):
question yeah, what's the subscription for?
Is it just like meta'scheckmark, or is there like
actual benefits to it?
Speaker 4 (28:02):
I'm glad that you asked that, Ashton, um, because
I was going to talk about it.
So the difference between theSnapchat plus subscription and
like meta and X's is basicallyyou are paying to get verified
on meta or X or whatever.
So again, and Maggie talkedabout authenticity that is so
(28:27):
much of what people are lookingfor.
So the fact that you could justpay to get a blue check next to
your name, A lot of people sawthat as inauthentic for
businesses and were kind ofturned off by it.
But with Snapchat Plus, thisactually creates more options
(28:50):
for people.
That gives them a better userexperience.
So there's a difference therebetween having a better user
experience versus just paying to.
I'll just say look cooler andverified right, and Snapchat
actually talked to theirSnapchat users to see what kind
(29:12):
of things that they would like.
So they offer you the abilityto like, change your backgrounds
and things, different bitmojis,different things like that.
But I think, again, the key isthat they actually ask their
users.
What can we do for you to makethis a better experience?
Speaker 2 (29:37):
I have a theory.
Speaker 4 (29:39):
Maggie yes.
Speaker 2 (29:41):
Kids, whether or not we realize it, are desperate for
a connection, and one of thethings you can do with Snapchat
Plus is you can restore anystreak you've lost.
Speaker 4 (29:52):
Oh, yeah, yeah.
Speaker 2 (29:53):
And streaks are huge.
Everything To the point that myown 17 year we have like a 700
day streak for Snapchat which islike my 17 year old son.
I'm like you do, love me.
He told me I found out from himour streak was so important to
him.
He paid to restore it like outof his own money one time and I
(30:15):
was like did that for me.
Speaker 4 (30:18):
I know.
Speaker 1 (30:18):
Explain to me what is a streak.
Speaker 4 (30:20):
A huge.
It's basically the.
You send each other somethinglike every day or whatever it
may be, so you have a streakgoing on which, yeah, they're
very important.
Like my niece and nephew, wehave some intense streaks going
on as well, so, um.
Speaker 5 (30:41):
I didn't even know that was a thing until recently.
One of my friends was talkingabout it and I was like why are
you talking about?
And they were showing me.
I'm like dang, I've never seenit.
There's no platform that reallydoes that.
And if you ever want to,anxiety in a child.
Speaker 2 (30:55):
Watch them see.
They put a little timer next toit like a sand timer and it
tells you you're about to losethis.
And kids will freak out andstart actually texting and
saying streak, you're about tolose the street, you have to
send this to me.
Speaker 1 (31:12):
And they like panic, yeah, like this is also, so this
app brings anxiety and panic,like panic, yeah.
Speaker 3 (31:18):
So this app brings anxiety and panic Revenue.
Speaker 4 (31:21):
I have a question for you, maggie, with your kids,
like, if I want to talk to myniece and nephew, I don't even
text them, we just snap.
Like we use snap as texting.
Is that how it is with yourkids, or do they actually text
as well?
Speaker 2 (31:42):
So my kids are different.
I use Snapchat for, like thepeople that I'm closest to,
because of just what I do inbusiness and everything else, I
get flooded with text messages,like my phone number is on the
internet, whatever that ship hassailed.
And so, like I get messages onInstagram, I get messages on
Facebook.
So my narrow, like my people,are on Snap.
So with my kids, our streak isimportant.
(32:04):
But if we're going to doanything else, we actually text
each other, and that's becausewe have family chats in there.
And so my youngest she is notmy kids can't.
My kids can't have Snapchattill they're 16.
Longest, she is not.
My kids can't.
My kids can't have Snapchattill they're 16.
Now my middle daughter brokethat rule and created a secret
account, which I found out aboutlater anyways and then I was
(32:26):
like fine, if you're not goingto delete it, just add me.
Speaker 1 (32:29):
I do want to ask you, olivia.
First off, I would love for youto share what is a business
like?
What business should we look at?
That's doing snaps right, doinga Snapchat right.
And then also, I want to askyou, like are people getting
tired of all these businessescoming into all these platforms
that are built for connection?
Because, like, that seems likewhere it starts going really, it
starts losing its ground too.
(32:49):
Like Facebook and Instagrampeople talk about, they're just
tired of seeing constant ads.
Even now in their reels, whenthey're scrolling on Instagram,
there are just so many ads likebusiness comes in.
Is that what's really killingit too?
Do we need to get on all thesethings as a business, or what's
your thoughts?
Speaker 4 (33:05):
I mean, I think, with the way Snapchat is set up,
it's a lot different than, likeyou know, like meta has a fee.
All of them have feeds, exceptSnapchat doesn't necessarily.
It has like an explore page.
That's kind of like TikTok, butit's not something that you
(33:25):
even have to see if you don'twant to, if that makes sense,
but like a business that orbusinesses that do really well
on Snapchat that I see are a lotof sports teams and artists and
things like that.
So, like WWE wrestling, they doa lot of Snapchat stuff Like
(33:49):
you can basically create likelittle trailers or clips or
whatever, but the thing about itis they are messaging you like
you're not fighting an algorithmto get people to see the
content.
They're like, hey, you might beinterested in this or whatever.
You're getting that message, soyou don't have to click on it
(34:11):
if you don't want to.
If that makes sense.
I just think the setup isdifferent as opposed to like.
I just want to scroll on myfeed, but all these ads are
popping up, type thing.
Speaker 1 (34:24):
I think that's very interesting.
I'm going to look at theSnapchat again.
I got one more question for you.
Last time I downloaded Snapchat, I was in Ohio at Christmas
time and I tried to send some ofmy nieces some friend invites
and they never accepted it.
So what's with that?
Speaker 4 (34:38):
Yeah, uh, that is a personal problem, not a snapchat
problem.
Um, they're probably like he'stoo old, yeah, but yeah, you're
exactly right, and the onlyreason why I keep bringing up
snapchat is again because of thehuge age that's on it and, as
(35:00):
they, you know, become consumersand all that are, you know,
like the 14 year olds have jobsand different things like that,
and they're used to Snapchat.
That's why I wanted to bring itup and because of its
consistency it's consistentgrowth and you don't hear about
(35:21):
it.
I feel like it stays out of thesocial media drama, like as
opposed to, like meta x, tiktok,like snapchat, just like
putting its little fingerstogether in the corner like you
guys go do that, we'll do ourthing over here so.
Speaker 1 (35:38):
So there's not really a business to look at because,
like you're saying, there's notreally a feed, which is very
interesting because, well,there's, there's like an explore
page and they would come up in,like your story like okay,
gotcha so basically stories andfilters and all that that came
from snapchat.
Speaker 4 (35:57):
So instagram also, which I don't know.
If you've noticed I just saw itthis week my messages on
Instagram now has vanish mode,which again that's stealing from
Snapchat.
Speaker 1 (36:10):
I even know that.
Speaker 4 (36:11):
Yeah.
Speaker 1 (36:12):
Yeah, there's nothing new.
If it's new on meta orInstagram, it's probably been
copied from somebody else.
Speaker 4 (36:17):
Yeah.
Speaker 5 (36:19):
We all kind of realize that yeah.
Speaker 1 (36:21):
Well, I think that you know.
It kind of even goes back towhat Maggie talked about at the
beginning.
You know we're talking about onthese platforms it's that
personal connection which isreally going to help people,
these brands, stand out more,not about what you're doing on
the public side, but what areyou doing on the private side,
like those personal messages andthat communication happening
behind scenes actually has amore effect than what you're
(36:42):
just posting on the main feed.
It's taking that extra step tobuild that connection, that
relationship.
I think that's what's going tohelp us all stand out.
All right, so let's transitionover to Ashton.
Ashton, what do you got from usabout Google here?
Speaker 5 (36:56):
Google is stuck in court right now with the
Department of Justice.
They have been now called amonopoly and it's basically
because they've been paying offall these huge tech companies to
keep google the search enginethe most like the most popular
(37:16):
one.
They've paid billions to appleso that apple would not develop
a search engine.
They only have Safari, which isnot a search engine but it uses
Google.
They've paid off Firefox,they've paid off pretty much
every major company and they'regetting accused of a lot of
(37:37):
antitrust stuff.
It is supposed to stop monopolysituations like this.
And it's pretty big because ifthis stuff succeeds, google will
be separated, like they'll beforced to sell off huge parts of
(37:59):
Google.
The company will be split upunder different CEOs and it
would be pretty huge.
Speaker 1 (38:06):
Like, split up how?
Like?
What are some of the thingsthey're saying about?
How would they?
Are they considering?
Speaker 5 (38:11):
splitting up.
Chrome would be separated,pixel would be separated, so
their phones would no longer bethe same thing.
Android would no longer be apart of the company.
It would be major.
It's the biggest antitrust actsince 98, when it was with
(38:33):
Microsoft.
I believe they did it toMicrosoft and then before that
was like another 20 years, Ithink it was 82 or 83.
I don't remember which companythat was.
Speaker 3 (38:45):
It's pretty big.
So, ashton, so are you sayingthat, like Firefox, um Safari,
chrome, things like that, thoseare browsers, right?
Speaker 5 (38:56):
Yes.
Speaker 3 (38:56):
You're saying every browser doesn't have their own
search history.
I mean not search history umsearch engine.
So some of those browsers.
Just go to google anyway, evenif you think you're not using
google really yep, it justchanges what your buttons look
like.
Speaker 1 (39:11):
That's pretty much it , you know, still use the same
engine I actually read somethingabout what you're talking about
from duck duck go.
I think that is the browserduck duck go uh, yeah, so has.
Does anybody here use duck duckgo anybody?
No, okay, oh no Okay, oh,ashton, does.
I'm used to it a little bit.
I saw that DuckDuckGo wasactually bringing up suggestions
(39:32):
because those applicationsdefault to the Google search
engine, which is what some ofthe things that I think you're
talking about that are beingpaid for.
So they're suggesting likelittle things like where people
can choose or change theirdefault search engine on their
browser, just like we can changeour default browser on our
phones, but we can't choose whatsearch engine.
(39:54):
So that's very interesting.
It's gonna be interesting tofollow that to see where that
goes, for sure.
Speaker 5 (39:59):
So keep us posted.
It's going to be a.
It's going to be a long processbecause Google just filed an
appeal and so we're looking at along time.
But Google has a 91% share ofthe search engine world Wow, the
next biggest one is Bing at3.8%.
Speaker 4 (40:19):
Oh my gosh, that's the next biggest yeah.
Speaker 1 (40:23):
Well, I think that's the thing too.
Oh, my gosh, that's the nextbiggest yeah, yeah.
Well, I think that's the thingtoo is like it's going to be
more than just forcing theseapps to change, because it's
going to have to be teaching thepeople, the users, that there's
a different option, becausewhen every gosh it's like before
again here's my Gen X thing.
It used to be when I was little.
It was like if you don't knowit, go look it up in an
encyclopedia.
That is not a saying anymoreNow, it's always been just go
(40:44):
Google it.
So I mean, look Olivia's likewhat's an encyclopedia?
I don't even know what that is.
Speaker 4 (40:51):
No, we have encyclopedias, but it's just
funny hearing you say that thoseare booster seats yeah.
Speaker 5 (41:00):
And the investigations are ongoing.
They found out there was astudy within google.
They were trying to find outhow bad they could make their
product before they lose revenue, which is like it's not a good
thing for a company to ever lookat, but that's something.
Speaker 2 (41:15):
There's more companies that do that than not.
Like on the small scope ofthing, I saw one of my my
favorite makeups reduce the sizeof their sponge and I would
imagine that saved X amount ofpercentage.
So how small can they go beforesomeone stops buying their
product?
Like I don't think that'sunique to Google.
That's probably good valueengineering quite honestly.
Speaker 1 (41:37):
Well, we even talked about what are the kind bars,
babe, that we get.
I'm like how much smaller havethese things gotten?
Like we're paying the sameprice and they're way thinner
and shorter and I was like, butwe're paying probably more than
what we originally were paying.
Speaker 2 (41:52):
And water bottle caps .
Speaker 3 (41:54):
Even the bottles themselves, they're so thin.
Speaker 1 (42:05):
One of the things that I wanted to bring to the
attention to everybody todaythat's tuning in is that massive
metrics shift for Facebook andInstagram.
So I'm going to read this.
Actually, instagram posted thisOlivia, you may have seen this
and I know Shauna, with some ofthe clients we've worked with,
it's been a big deal for thepast, since 2019, that we've
been teaching people.
You look at these videos andyou see I've got this many views
and people are so excited.
They got like 14,000 views.
I'm like, well, wait a minute.
(42:26):
You really got to dig into thestats to really see are those
quality views?
What's the actual quality viewsthat you're getting, which?
They had a play metric that youcould go into and find.
So, like some of the peoplethat had 14,000 views were very
disappointed to realize thatonly 600 people were actually
clicking play.
(42:46):
But it's like, but that's stillnot bad if you consider that.
But it's like bringing thatstat to reality because the
views is a feel good number, soyou would dig in to look at
those views.
I mean, look at the plays, notthe views.
Now, here's the reason why wealways coached about this was
because a view is like a secondIf you're scrolling, especially
(43:09):
on reels and stuff as you'rescrolling through, that's a view
.
If that video is playing,that's a view, and that's where
the number gets really skewed,especially when you're paying
for advertisement or anythinglike that.
You got to be aware of thatbecause you're spending time and
money chasing those views, butthose views aren't really a good
quality number.
And Instagram they posted this.
(43:31):
They posted this as in thecoming weeks, and I love how
they put it out there to make itsound like they're doing this
to help us out.
We're introducing views as aprimary metric across all
organic and boosted mediaformats, which includes reels,
live videos, photos, carouselsand stories.
Views will measure the numberof times a reel started.
(43:52):
Basically I'm not going to readit all they're getting rid of
plays, it says.
For reels, the plays metricwill be relabeled as views.
Everything is going to becompiled into views.
So I think it's important forpeople to be aware of that,
because reels like those areforced plays.
Those aren't people choosing Iwant to watch this video and
(44:12):
they're staying for 25% of yourvideo, so just be aware of that.
I don't like that because,again, it's not a good metric to
just look at the views and nowyou can't see the place because
it's all just compiled together.
So I don't know.
I don't like it because it'sjust.
I want to get quality views,not just a quick view.
Speaker 5 (44:33):
What's your thought?
It's kind of like hiding thereal information.
Speaker 1 (44:37):
Yeah, it looks like they're kind of covering their
trail so uh, so yeah, that's oneof the things that that I
wanted to bring to everybody'sattention.
That is happening.
Uh, the other thing, though,that I really excited to talk
about and I know I'm kind ofbringing in a gadget that I'm
not the usually the tech guruguy brings this stuff in, but I
don't know if any of you everheard of this thing right here
called the plot note.
(44:58):
Has anybody heard of thisbefore?
Speaker 3 (45:00):
I've heard of it.
Speaker 1 (45:01):
Okay, you've heard of it, so for I've heard of it.
Okay, you've heard of it, so Iknow you've heard of it, shauna,
it's like as thin as like acredit card.
I mean, this thing is crazythin.
What's cool is it comes with alittle case too.
But what this thing does is,even with my case on my phone, I
can slap this on the back of myphone and I flip this little
button up and then I press thislittle button that makes it
(45:22):
vibrate and it turns red, like alittle red light comes on.
But it records.
Get this.
It records any phone call I makewithout plugging in.
It uses an internal mic that'sin the phone from the vibrations
and it picks up both voices.
Records the audio, takes notes,uses AI, transfers it into
(45:42):
notes.
Using AI.
You can choose differenttemplates, like hey, was this a
meeting?
Was this a discussion call?
Was this a discovery call?
It transcribes that and labelseach person talking and you can
download the audio and get allthis transcript and everything.
What are your guys?
And I got to show you somethingelse that does, because this is
going to blow your guys' mind.
I got to show you this.
Speaker 3 (46:02):
It's so smart.
Speaker 1 (46:04):
Yes, going to blow your guys' mind.
I got to show you this.
It's so smart.
Yes, yeah, totally.
I've been looking at this forabout two years now, but I never
have actually went through andpurchased it until we have a new
client that just prefers tohave they prefer to have phone
calls, not Zoom meetings, whichwe use AI to take all of our
notes on Zoom.
We don't use a Zoom AI Sorry,zoom, not a big fan of your AI.
We use another service called Ithink it's called Tactic or
(46:26):
something like that, but it doesan amazing job, does all the
notes.
But when this person prefers todo phone calls, I'm like I need
those notes.
So I ended up purchasing it.
Testing it out Works amazing.
The audio quality itself I'mlike, eh, I'm not really going
to make a podcast out of it,that's for sure, but for what I
need it for, for taking notes isamazing.
But this right here issomething that really blew my
mind.
It actually you can even choosea mind map process.
(46:49):
So this is a phone call that Ihad with a cell phone company
that sold me a phone that didn'tgo well, so it went through and
it did a whole mind map of thetime of the call, the
conversation.
What issue did Brian face on thephone upgrade?
It brings us in.
Look here.
It says reasons.
I can click this.
It opens up and gives all thereasons.
Here's them talking.
(47:10):
How did this person respond toBrian's issue?
The conclusion it brings it all.
It breaks it all into thereasonings, the conclusions, but
this is all done from a littlerecorder that attaches to my
phone, doesn't even plug in andAI is driving all that.
Just, I don't know.
I don't know if you guys, ifyou guys hadn't seen it, what
are your guys' thoughts on that?
Speaker 3 (47:29):
It's amazing.
It's so helpful.
I can just imagine like all theways you can use that.
You know, even if you have likea brainstorming phone call
about things and it's going tobreak it down for you into
subjects, topics, ideas, what tocome back to, I just think it's
amazing.
Speaker 2 (47:44):
My first thought was I'm going to lose it.
Speaker 1 (47:49):
Totally get it.
Speaker 2 (47:50):
I barely keep track of my phone.
How am I supposed to not losethat thing?
Speaker 1 (47:55):
Well, and this thing it does have a magnetic thing
too, so it sticks really well.
But it does 30 hours ofrecording.
But you can stick it in yourpocket too and just use a
different recording setting.
If you're just like at aconference, you can stick this
in your pocket and record it andit takes all the recordings
from the conference and it putsit all in notes for you.
So you don't have to sit thereand do all the notes.
Speaker 2 (48:16):
Brian, have you ever?
Speaker 1 (48:23):
seen girls pockets Well, michael Scott I michael
scott's girl suit, like the girlsuit that michael scott was
wearing there's no pants,there's no pockets is that gonna
be in here?
let's just be real, these arenot bad points I actually used
it today because there wassomebody I met, I guess three
weeks ago, just at.
We had a dinner meeting where Iwas giving him some ideas,
(48:45):
brainstorming, and he said, hey,would you mind sending me that
notes?
And I'm like you know, I willput that in notes for you later.
Well, today I thought, man, I'mjust, I got so much stuff to
get off my plate and I was likeI have the notes but the
conversations in my head.
So I just sat this thing down,hit record and I just said, just
walked through and talked abouteverything we talked about it,
recorded all and then uploadedit, took all the notes for me
(49:05):
and I sent it over to them.
So I'm like that's great.
So, yeah, I don't know Again, ai, great tool at these services,
like this man, how can we use itto streamline and make our life
easier?
Well, hey, maggie, thanks forjoining us today for the Mindful
Bytes episode.
We're super excited that.
You know she's going to drop intime to time when she has free,
when she's not doing herAmerican Ninja stuff and doing
(49:27):
backflips and all that stuff.
I just sit on the couch all day.
So I'll be here every weekusually, unless I get too
sunburned, and yeah have to goto the doctor.
So yes, you're welcome.
Hey everybody, thanks fortuning in.
If you enjoyed this episode,don't forget to click, follow
(49:49):
and leave us a review, and we'llcatch you next time.
Hey everybody, welcome back to the Mindful
Bytes podcast.
Today we're going to talk aboutAI facial recognition.
Third day magic why youshouldn't be sleeping on
Snapchat and Google's possiblebreakup, and I'm going to talk
about a massive metric shift onFacebook and Instagram, plus an
AI tool that takes notes duringyour calls.
Let's go ahead and dive intotoday's episode, all right?
(00:25):
So let's go ahead and introduceeverybody.
Speaker 2 (00:27):
Hello everyone.
I'm Maggie Thorne, a vicepresident of philanthropy for
AIM Institute and about to be aneight-time American Ninja
Warrior, making my return for aneighth season on the hit
reality show.
Speaker 3 (00:40):
Oh my gosh, that makes me want to cry.
Speaker 4 (00:42):
I don't know how we're going to follow that.
Speaker 3 (00:43):
I know show oh my gosh, that makes me want to cry.
Speaker 4 (00:44):
I don't know how we're going to follow that.
I know, surprise, I'm Oliviaand I'm a millennial on social
media, more than the Kardashians.
Speaker 3 (00:50):
Hey everybody, I am Shauna and I'm your
electronically unimpressedXenial.
Speaker 1 (01:01):
I'm Ashton, your Gen Z tech fanatic, and I'm Brian, a
Gen X entrepreneur focused onmaking tech work for us, not the
other way around.
Let's go ahead and start offwith the back from vacation and
talk about our special co-hosttoday and all that fun stuff.
Speaker 3 (01:12):
You're glowing bronzeness.
Is that what we're going tostart with?
Speaker 1 (01:14):
Yes, yes, yes, go for it, go for it.
Speaker 2 (01:18):
It's not a filter.
Speaker 1 (01:20):
This is no filter.
Speaker 3 (01:23):
Thanks a lot for making all the rest of us look
white as heck.
Thanks a lot, Brian.
Speaker 4 (01:27):
Speak for yourself, Jonna.
Speak for yourself.
Speaker 3 (01:30):
Olivia, I'm so sorry to break it to you, but next to
Brian you look white as heck.
Well, we just got back fromvacation.
Speaker 1 (01:39):
So that's been.
It was a great vacation, butyeah, I got a little too much
sun and that's because of my son.
I think we can blame it on him.
Speaker 2 (01:50):
I see what you're saying.
Speaker 1 (01:53):
My son Ashton here decided he wanted to go on a
hike.
I was like, yeah, I'll go on ahike with you.
I had no idea it was going tobe a five-mile hike on the beach
at 111 degrees.
It was like, yeah, there's alot of sun.
That happened and I was hopingthat I wouldn't show up here if
all my face is peeling off.
Speaker 2 (02:12):
That's what makeup is for Makeup and media.
Speaker 1 (02:16):
Okay, I don't really want to get on here and say I
got makeup on today.
That's the trick is?
Speaker 2 (02:21):
you don't say it.
I love it's on set and I lookat them and I'm like your makeup
is better than mine.
Speaker 1 (02:28):
But it's true, like it's yeah, and I'm like, gosh,
you're shadowing well, yeah, youknow, like okay, but but if
this is your american ninjawarrior community, they could
probably nobody's saying to himabout wearing makeup.
Me, on the other hand, I'm thistech guy that's coming on here
(02:49):
and they're going to be likeyou're wearing makeup, like, oh,
I'll be, like, yeah, the sassymillennial is going to have a
blast at it.
And then the tech guru yeah,I'm sure that they'll have loads
of fun.
Speaker 3 (02:58):
All of us really yeah over you.
Speaker 1 (03:00):
Well, we're super excited to have our co-host, our
special co-host, maggie Thorne,joining us today.
Super excited, maggie.
Why don't you go ahead and kickus off?
Let's talk about.
What do you want to talk abouttoday?
Speaker 2 (03:12):
I love watching emerging technologies.
It's actually one of mypassions.
And to give you a little bitmore in my nerdiness, as you're
talking about what generationare you?
And I said, oh, I mightactually align with more of like
the baby boomers, cause so manyof my mentors were that, uh,
there's this movie called therewill be blood and it's about the
industrial revolution and howthat relates to technology to me
(03:32):
is, in the movie they're likehey, this is coming and it's
happening and it's actually whatis leading our society.
And like you keep up with it oryou don't.
And even when I worked atNebraska Athletic Department,
building all of our majorstadiums and arenas and having
to have some sense of what it'slike to have security and safety
(03:53):
within a stadium Like I mean ona 90,000 capacity stadium, I
love seeing this introduction,so to speak, of AI.
I think it's a safety andsecurity tool.
I can sit back and be scared,but the reality is it's going to
happen and it's coming and it'sa revolution and you adapt or
(04:14):
you don't as we go with theseemerging technologies, like
there will be blood, right, andso it's something that, as I'm
looking at it, I remember themovie Eagle Eye and it's when
they were able to take thisconcept and turn it into
technology.
And everybody's watching us andI'm like, and here we are, and
we're just, we're living in it.
It's one of those things, right, everything in the Simpsons
came true and now here we are.
(04:36):
So I'm so fascinated by it.
I love the tools that it givesus, this kind of capability, and
I would imagine, especiallywith a group of marketers in
here, it's going to be able togive us some marketing
statistics.
What are the emotions of a fanin this moment?
Well, what product would relateto a fan then?
(04:57):
And then doing a push, right,like that's the forward thinking
that we need to think of, andso I'm really curious about
those possibilities.
But that's where ethics come in.
How do we use it?
Who monetizes it?
Who controls it?
Whoever sees it?
And that is where it's a littlenerve wracking right now.
Speaker 1 (05:15):
Yeah, I definitely can see that there's a lot of
concerns about that part of itfor sure, about who's
controlling it and what rulesare there Right now.
There's really not many rulesto the AI side right now.
I mean, we're just I think wetalked about this during the
last episode we're just nowstarting to get rules really for
internet.
What are some of the thingsthat you're looking at right now
(05:36):
with AI Maggie that you'reseeing like this could be a
really good thing, and what aresome of the concerns you're
thinking about that you'renoticing as well?
Speaker 2 (05:44):
The biggest thing I see with AI is optimization.
It's going to help with HR, dei, obviously, like some project
management tools, how we liveand breathe in efficiency.
Well, that's going to be a giveand take.
Right, it's probably going topush out some softwares, unify
things and we're going to nothave things so piecemealed.
So give and take, but everybusiness has had to adapt.
(06:07):
That's like Blockbuster wentout, netflix before it was
Netflix and what it is now.
So we've seen that.
So in that sense, like, well, weshouldn't be scared, we should
be more entrepreneurial, right,brian?
Like that's whereentrepreneurship comes in and
creativity and new opportunity.
Like that is what we are builton, realistically, and would we
(06:28):
want things to always stay thesame?
I'm not so sure.
Well, that just means you alsohave to be adaptable, and I
always heard that from one of mymentors, boyd Epley.
He said the great ones adjust,and I saw him do that time and
time again.
But with that, that means ifyou're a risk taker, you have to
be willing to fail.
You might have to lose a littlebit, and most entrepreneurs or
(06:50):
investors they know that right,they're going to say, okay, out
of this many investments, I'mactually only going to count on
maybe two being profitable, butthen they know all their margins
within that.
So those are the pieces, I think, that are in it.
I think it's really going tohelp us and truly like it will
bring revolution and AIrevolution, but I think it's
(07:11):
going to bring a human touchrevolution as well, and maybe
the better language around thatis like as people are able to
make their own tracks and artand everything in music.
I'm already seeing a shiftwhere people want to see a real
person, things in person,someone doing art, and so I
think, in some ways, it's goingto help the arts, it's going to
help music, it's going to helpour culture actually shift back
(07:35):
to people, to people centered.
Yeah, I could see that it'sgoing to be both and, and so
that's where I'm like why isthis scary?
Because right here in us, right, we have that search for
authenticity and real, and so,in that sense, like many artists
and I think most people on thisgroup know like I'm kind of in
(07:57):
the music community not amusician, not musical, but I'm
already you said you're a.
Speaker 1 (08:04):
I thought you said before you rap.
Speaker 2 (08:06):
Once upon a time in 94.
Okay, no wait, that might beWill Smith, All right.
So I mean I really could.
I might need Ashton to beat boxfor me.
Um, but those people who maybethey were a producer and they're
in studio, they're actuallygetting back out and on the road
(08:27):
and live shows and that's goingto start to burgeon again, but
in actually better scale, Ithink, for the indie artists and
the small artists, becausesmall shows are also happening
right now and they're alsogrowing.
And you can see it are alsohappening right now and they're
also growing, and you can see itlike there's not this
(08:49):
headlining tour unless you'reTaylor Swift or some cultural
icon that touches the boomergeneration.
Big tours aren't sustainableanymore.
It's going back to the small,intimate settings and I think
it's because of technology.
Speaker 3 (09:04):
So, thank you, technology, you know, in terms
of that, I didn't even realizethat, that you know things were
getting back to smaller shows,because it's definitely a
different feel when you're at asmall live show.
It's so much more intimate, youhave so much more of a
connection with the artist and Ididn't see that happening.
So I'm glad you brought that upbecause that's fascinating.
Speaker 4 (09:27):
Yeah, I think you know, maggie, what you're saying
is spot on and it kind of likeAI helps to kind of make people
level up.
It gives people that maybe havenot had the opportunity, like
artists and things like thatwhen you had to have someone
(09:48):
take a meeting so your musiccould get listened to, which
social media kind of changedthat.
But when it levels out theplaying field for people, you
have to go up a notch in orderto get noticed and with AI, it's
helping you do like I don'twant to say menial, but like you
(10:13):
can do things quicker so youcan focus on more important
things.
So, yeah, I definitely think itis going to revolutionize
things and going along with allthe businesses that you
mentioned, kodak actually didnot decide to innovate when
(10:34):
digital cameras came out andthey went out of business.
So that is opposite of what youwere saying.
You know where some businessesshifted.
They didn't and this is andthey didn't make it.
Speaker 2 (10:50):
So yeah, and Amtrak was one of those as well.
Their whole slogan once upon atime was we keep people moving,
and if they had actuallyimmersed themselves in the
airline industry, we could havehad Amtrak Airlines and we don't
, right, yeah.
Speaker 3 (11:05):
Yeah, that's good.
Speaker 1 (11:06):
You talked about people being scared.
I think that's the question weneed to really ask ourselves too
.
If you're scared, ask yourself,talk about why are you scared?
It's such a good question tosay, well, why is this scaring
you?
Because I think a lot of itcomes down to the unknown.
We have thoughts of what thiscould look like, but it's really
an unknown.
But the people that are scaredof not doing anything, like you
(11:27):
said, just like the othercompanies, they're going to be
left behind.
Now I recently just talked tosomeone the other day about they
noticed there's more peoplestepping into their industry and
(11:50):
they're like we need to figureout how we can keep moving
forward.
So you know they're wanting towork with us to help teach them.
How can they?
How can they implement AI intotheir business, like to help
with people, to help withprocesses and stuff.
But even that conversation Isaid, well, hey, let's meet
first before we start going intothis.
I mean we could jump in andstart selling you coaching and
start going down a whole path.
But I need to understand firstoff and start selling you
coaching and start going down awhole path.
But I need to understand firstoff.
Why now are you thinking I needto invest and learn more about
AI.
Let's start there, because Iknew there's something that's
(12:13):
causing that to flare up in thisperson to say, hey, I need help
now, and it's because of allthe competition coming in, so
they want to stay ahead.
And I said, well, we can gothrough and teach you all these
things, but one of the thingsthat you need to ask yourself,
even as a CEO of a company, iswe can show you the tools, but
(12:34):
you still need to ask yourselfdo you have time to utilize
these tools?
Because you know, not all don'tthink of AI as a tool is to
take away everybody's work,because now you can just use AI
to do it all.
There's more to it than that.
So let's make sure we use AI inways that can help you do what
you're doing more efficiently,to streamline some things, but
then also still not be afraid.
It's not a replacement forpeople.
It's going to replace some jobs.
(12:56):
It's going to change them.
Speaker 2 (12:57):
As is, everything is time.
Speaker 1 (12:58):
Everything is yes, exactly.
So it's like let's make surethat you, in the position that
you're in, can focus more on thethings that really need to be
you doing that, doing thosethings, because nobody can
replace you in that area.
And I love what you're sayingabout connection.
I think that's what we areseeing Like we we know a smaller
group is becoming more likethat's more effective.
(13:21):
You know, reaching a crowd ofpeople isn't as effective as
reaching a smaller group that'sengaged, so it's like this opens
up doors for us to really leaninto that human side.
It's like going forward butstepping backwards at the same
time.
Very interesting, veryinteresting.
Speaker 2 (13:37):
Well, and technology itself has brought it to the
forefront.
I mean, the term AI was coinedin like 1952 and I was just
going to a separate screen tolike fact check myself.
I was like I don't want to saysomething wrong, but 1952.
So now you're saying, oh,people are just now and we're
talking about it like we justlearned about AI in the last
couple of years, but like it'sactually been around for
(13:58):
somebody to do the math for meLong time.
There we go.
That tells my age.
I need a TI-83.
So it's been over 50 years forit to catch up and just become
modern mainstream.
So, whatever emergingtechnologies there are and this
is where, again, immersingyourself as entrepreneurship, if
(14:18):
you're just getting a hold onAI, I would ask myself what is
emerging now?
Because then I would actuallywant to get in the forefront of
that, because it probably has alight.
This would be for you, ashton,you Olivia, that would have a
lifespan within your scope ofyour life.
And so what are those thingsand what does that do?
Because ultimately, we mightjust be learning about it, but
(14:41):
that's because of technology.
Or social media is all of asudden, oh yeah, we use AI for
face filters.
Well, now, because it'ssomething we understand on a
simple level, that, like I, canopen my phone and use a filter,
and that's because of AI, likeit becomes more relatable to us,
and then it's something we wantto engage with when we begin to
demystify it.
(15:02):
Now we understand it.
Well, maybe it's not that badand you know, I can make cool
artwork of myself but there'salways going to be the give and
take.
Speaker 1 (15:13):
Yeah, this is a AI filter called Florida sun.
Florida.
Too much Florida sun.
Speaker 2 (15:17):
This is called Nebraska, and not enough sun.
Speaker 1 (15:24):
Oh, that's great.
All right, let's go ahead andtransition over to Shauna.
Shauna, what do you have for ustoday?
Speaker 3 (15:29):
Okay, I want everyone to take a deep breath.
Take a deep breath with me.
I said that because I've talkedin the past about taking a
break from technology, gettingout in nature, you know,
allowing yourself to breathe andreflect and think, and it
caused Olivia a lot of anxiety.
So I don't want to cause youany anxiety, olivia.
(15:50):
But this is taking it toanother level.
Okay, third day magic refers tothe three day effect, which is
a study that was done in 2012.
Um, a guy who was like a riverrafting uh instructor.
He would take groups of peopleout for a whole week out onto
the river.
They would raft and then camp,and then raft and camp, raft and
(16:13):
camp no electronics allowed.
So he started to notice thatafter people had been in nature
and disconnected from not onlyelectronics but also their
normal schedule, their dailyschedule, once they were there
for three days, he started tonotice just a complete shift in
everything in their personalitynot their personality, but like
(16:34):
their attitude, the way theywere looking at things, the way
they were absorbing things, theway they were even interacting
with people around them.
So he went to a researcher andasked for the researcher to come
along with them to see this andthe researcher brought a bunch
of like bio, you know, recordingdevices where they could record
(16:57):
their brain waves and theirblood pressure and their stress
levels, like all kinds of things.
He wanted to know everythingthat was happening with them
physically and the results wereunbelievable because not only
were there, you know, theirblood pressure was down there,
their problem solving wasincreased by 50%.
(17:18):
They have this test that theydo and they did it every day to
see, like you know, what thechange was, what was happening.
But they were basically testingtheir creative thinking and
their problem solving by doingthis test and after the third
day, everyone across the boardwas at least 50% increased of
(17:39):
their problem solving.
And I started thinking about itand I thought, you know, when
Ashton was young, we couldrecognize if he had been playing
video games for too long.
You know he would get anattitude or whatever.
We would say he needs to detoxfrom his video games.
So we would take him off hisvideo games for a week or
whatever.
Give them a chance to, like youknow, just detox from it.
(18:01):
And I started thinking aboutthat and I thought, you know, if
we're not giving our ourselfthe chance to disconnect a
little bit from electronics,from social media, from whatever
you know.
You're addicted to Brian's,addicted to his email.
Um, if you're not.
Speaker 1 (18:18):
I'm going to let everybody share what they feel
like they should detox from.
I don't need you pointing outwhat that is what you need to,
though.
Speaker 3 (18:24):
I just thought you needed to use that attention to
email.
I could too.
Oh my gosh, I go so longwithout checking my email.
Everyone's like where are you?
Speaker 4 (18:38):
I think Brian's addicted to the sun, not emails.
Speaker 2 (18:44):
No wait, the sun or the sun.
Speaker 3 (18:56):
Yeah, there you go.
Possibility in your life like,let's say, once or twice a year,
to go completely electronicfree for three days, do you see
it as a possibility?
Absolutely I do.
That's amazing.
No one else is answering.
Speaker 4 (19:15):
I'm thinking, I'm thinking.
Speaker 1 (19:17):
You remember, shauna I think it was last year was the
first time that I said you knowwhat?
I've got a lot of stuff goingon.
I need to.
I just really feel like I needto go away and you're like, I
support you and I went away forthe whole weekend, stayed at
Airbnb no electronics, no TV, nonothing except for a pen, pad
(19:39):
and a journal, and went out andprayed and walked around a lake
and listened and just absorbedthe things going on and
processing that and that wassuch a huge relief.
And I said next year I want todo that for three days and then
bring you in, have you do it forthree days too, but then us
both come together at the end ofthat week to see what we both
are kind of absorbing andlearning from that Cause it.
(20:02):
I think it's a huge thing thatwe should definitely strive to
do Uh.
Speaker 4 (20:07):
I mean I think I could do it, but I feel I feel
like then it would just be.
I mean I would go I I enjoygoing on walks and things like
that Um but then I would justfill it with reading a bunch of
books.
So I don't know if that'sbetter, because I'm still
(20:28):
feeling filling my time withsomething else.
Speaker 3 (20:30):
So yeah, I think it still would be really valuable
because I mean you learn so muchfrom books too.
I think it still would bereally valuable because I mean
you learn so much from books too.
You know even fiction.
I mean I'm a big proponent ofreading fiction and a lot of
people don't like to do itbecause they feel like they're
wasting their time not learning.
But you learn so much just fromgood writing in general.
Speaker 4 (20:49):
Yeah.
Speaker 3 (20:49):
But yeah, I think that would still be valuable,
olivia.
Speaker 4 (20:52):
Then yes, I could do it If someone paid me a million
dollars but.
Speaker 1 (20:59):
But are you walking?
But when you walk, are youleaving your phone behind or
turning it off?
Speaker 4 (21:05):
oh, I'm listening to music on Spotify.
Speaker 3 (21:07):
I was going to say that was a guilty.
Speaker 1 (21:09):
Look, you just had right there, yeah is the
notifications on or thenotifications off?
Speaker 4 (21:15):
I mean I don't like text or anything while I go on
my walk and I go on three a daylike short ones, so I make sure
I'm not sitting all day, yeah,and I just, yeah, I'll listen to
music or a podcast or something, so yeah, yeah, Okay.
Speaker 1 (21:33):
Well, let's switch it over to the tech guru Ashton.
What are?
Speaker 5 (21:35):
your thoughts.
I mean, I pretty much do italready Every year when I go up
to Tennessee.
There's no cell service upthere, so I think that's pretty
close.
Speaker 3 (21:48):
That is.
But let me just ask onequestion, because I know what
happens when you go to Tennessee.
Speaker 1 (21:54):
So for those who don't know, he's helping those
listeners that don't really know.
Speaker 3 (21:59):
He's being a counselor for a youth camp and
he barely gets any sleep, so I'mnot sure if that can count for
you, ash, because I don't thinkyou have any reflection time
whatsoever, does that not count?
I'm just saying like you'reserving during that time.
So I wouldn't say it's likenecessarily a time for you to
like, think and relax.
Just a thought.
I'm just throwing that outthere.
Speaker 1 (22:21):
So, megan, what about you?
What are your thoughts on that?
Is there?
You see that this could beuseful, or would you even
consider this, or do you do it?
Have you done this before?
Speaker 2 (22:30):
I hadn't considered it until I was kind of forced to
not kind of I was cause I had abrain injury and so I actually,
by doctor's orders, could notbe on technology because my eye
function couldn't handle thescroll of a screen.
I couldn't scroll on a computerand at that time, honestly,
(22:50):
like I actually did a lot ofwork online for clients and I
had to leave all my clients, soI was forced to sit still I
couldn't look at a TV, and so tome it actually ended up being a
big gift, because up until thatpoint I didn't know how to sit.
Still I didn't know how to puton my phone, and I'll just even
say recently I bought an Applewatch this year and I was all
(23:10):
about it until I was wearing itand someone was like that is
incredibly annoying, but I hadgotten so used to like the buzz
because I'd be like oh, and Iwasn't noticing it.
And then when they actuallysaid that's intrusive and I was
like, oh well, I took it offlike a couple of days later
because I had to ask myself wasit being intrusive even when I
(23:34):
was trying to have moments withpeople and friends and that buzz
on my wrist and constantlylooking, and so, just by way of
default, I've created the habitto detach from technology and
it's so beneficial, so usefuland integrating it.
And I am one of the people who,like I, don't like fiction.
I love documentaries andlearning and nonfiction and
(23:56):
self-improvement.
I literally actually have I'mnot even kidding a stack of
books right here next to me andI have another stack upstairs,
so it's so beneficial, more thanI can ever say, and what I
typically find is that peoplewho are very go-getter,
entrepreneurial, don't know howto do it.
And you have to train yourselfto do it, because the first time
(24:17):
I had to sit, still, Iliterally screamed and it was so
loud that I was like myneighbors are going to think I'm
getting murdered, and so it wassomething that I hadn't taught
myself to do.
And we're not necessarilytaught that, right?
Because even with kids we'relike, okay, you're in three
sports and you're in thisactivity, and then I'm in here
(24:38):
and this like it's constantchaos.
Yeah, and so with my kids Ihave a rule.
I'm like one sport at a time.
We'll all agree if you're doingan after-school club and if we
need to take a season off fromsports, it's not the end of the
world, and so it's kind of theway I do everything now.
So I'm all on board with thisShauna.
I think it's great.
Speaker 1 (24:59):
That's good, I like that, and I think that the
generations play a role in thattoo, because I know, as a Gen X,
I think that's kind of like thementality.
But you got to keep going, gotto get this done hustle, hustle,
hustle.
And I think that was a bigstruggle for me.
I know Olivia Shauna all youknew a couple years ago, when I
started doing reflection time onFridays, that was the hardest
(25:22):
step.
It took me six months toactually commit to it.
But then, when I did, I startedreally reaping the benefits
from saying, hey, I'm unplugging, disconnecting, so I can think
about things and process things.
And the gentleman that I wastalking to yesterday actually
even said he's like you know,brian.
There's gentleman that I wastalking to yesterday actually
even said he's like you know,brian, there's something that I
(25:43):
saw posted on social media thatmade me think of you.
And he said it's something thathe's learning as a entrepreneur
is.
He said someone wrote thinkingis working.
He's like I always feel like ifI'm just sitting there thinking
there's other things I shouldbe doing that will actually be
more efficient out of my time.
But ultimately he learnedactually hitting pause and
taking that time to process andthink is actually more rewarding
(26:03):
than just doing random things,just to be doing those things.
Speaker 2 (26:07):
I just did a post on thinking yesterday.
Not even kidding, oh my gosh.
Speaker 3 (26:11):
Wow, what platform is that post on so we can go see
it Instagram?
Speaker 2 (26:17):
and Facebook Okay.
Speaker 1 (26:19):
Gotcha, we'll have to check that out.
Awesome, all right.
So let's go ahead andtransition over to Olivia.
Olivia, what you got for us.
Speaker 4 (26:25):
Snapchat recently came out with a subscription
program and it has reached 11million paying subscribers.
And it has reached 11 millionpaying subscribers.
So it has blown Meta'ssubscription and X's
(26:47):
subscription out of the water,which is why I wanted to bring
it up, because people businessesdon't really talk a lot about
Snapchat.
But I call it the sleepersocial media platform because
Meta has never been able to comeafter it like it has with all
the other platforms, and itreally has a lot of opportunity
(27:11):
for businesses.
Right now, 35 millionbusinesses are using it and the
big target of Snapchat is ages14 to 34.
So I think you know, as peoplecontinue to age, snapchat is
(27:33):
just going to continue to gainin popularity, cause we've kind
of seen how Facebook has kind oftheir growth is not what it
used to be and Snapchat hascontinually and consistently
grown every single year.
So yeah, but can I ask a?
Speaker 5 (27:56):
question yeah, what's the subscription for?
Is it just like meta'scheckmark, or is there like
actual benefits to it?
Speaker 4 (28:02):
I'm glad that you asked that, Ashton, um, because
I was going to talk about it.
So the difference between theSnapchat plus subscription and
like meta and X's is basicallyyou are paying to get verified
on meta or X or whatever.
So again, and Maggie talkedabout authenticity that is so
(28:27):
much of what people are lookingfor.
So the fact that you could justpay to get a blue check next to
your name, A lot of people sawthat as inauthentic for
businesses and were kind ofturned off by it.
But with Snapchat Plus, thisactually creates more options
(28:50):
for people.
That gives them a better userexperience.
So there's a difference therebetween having a better user
experience versus just paying to.
I'll just say look cooler andverified right, and Snapchat
actually talked to theirSnapchat users to see what kind
(29:12):
of things that they would like.
So they offer you the abilityto like, change your backgrounds
and things, different bitmojis,different things like that.
But I think, again, the key isthat they actually ask their
users.
What can we do for you to makethis a better experience?
Speaker 2 (29:37):
I have a theory.
Speaker 4 (29:39):
Maggie yes.
Speaker 2 (29:41):
Kids, whether or not we realize it, are desperate for
a connection, and one of thethings you can do with Snapchat
Plus is you can restore anystreak you've lost.
Speaker 4 (29:52):
Oh, yeah, yeah.
Speaker 2 (29:53):
And streaks are huge.
Everything To the point that myown 17 year we have like a 700
day streak for Snapchat which islike my 17 year old son.
I'm like you do, love me.
He told me I found out from himour streak was so important to
him.
He paid to restore it like outof his own money one time and I
(30:15):
was like did that for me.
Speaker 4 (30:18):
I know.
Speaker 1 (30:18):
Explain to me what is a streak.
Speaker 4 (30:20):
A huge.
It's basically the.
You send each other somethinglike every day or whatever it
may be, so you have a streakgoing on which, yeah, they're
very important.
Like my niece and nephew, wehave some intense streaks going
on as well, so, um.
Speaker 5 (30:41):
I didn't even know that was a thing until recently.
One of my friends was talkingabout it and I was like why are
you talking about?
And they were showing me.
I'm like dang, I've never seenit.
There's no platform that reallydoes that.
And if you ever want to,anxiety in a child.
Speaker 2 (30:55):
Watch them see.
They put a little timer next toit like a sand timer and it
tells you you're about to losethis.
And kids will freak out andstart actually texting and
saying streak, you're about tolose the street, you have to
send this to me.
Speaker 1 (31:12):
And they like panic, yeah, like this is also, so this
app brings anxiety and panic,like panic, yeah.
Speaker 3 (31:18):
So this app brings anxiety and panic Revenue.
Speaker 4 (31:21):
I have a question for you, maggie, with your kids,
like, if I want to talk to myniece and nephew, I don't even
text them, we just snap.
Like we use snap as texting.
Is that how it is with yourkids, or do they actually text
as well?
Speaker 2 (31:42):
So my kids are different.
I use Snapchat for, like thepeople that I'm closest to,
because of just what I do inbusiness and everything else, I
get flooded with text messages,like my phone number is on the
internet, whatever that ship hassailed.
And so, like I get messages onInstagram, I get messages on
Facebook.
So my narrow, like my people,are on Snap.
So with my kids, our streak isimportant.
(32:04):
But if we're going to doanything else, we actually text
each other, and that's becausewe have family chats in there.
And so my youngest she is notmy kids can't.
My kids can't have Snapchattill they're 16.
Longest, she is not.
My kids can't.
My kids can't have Snapchattill they're 16.
Now my middle daughter brokethat rule and created a secret
account, which I found out aboutlater anyways and then I was
(32:26):
like fine, if you're not goingto delete it, just add me.
Speaker 1 (32:29):
I do want to ask you, olivia.
First off, I would love for youto share what is a business
like?
What business should we look at?
That's doing snaps right, doinga Snapchat right.
And then also, I want to askyou, like are people getting
tired of all these businessescoming into all these platforms
that are built for connection?
Because, like, that seems likewhere it starts going really, it
starts losing its ground too.
(32:49):
Like Facebook and Instagrampeople talk about, they're just
tired of seeing constant ads.
Even now in their reels, whenthey're scrolling on Instagram,
there are just so many ads likebusiness comes in.
Is that what's really killingit too?
Do we need to get on all thesethings as a business, or what's
your thoughts?
Speaker 4 (33:05):
I mean, I think, with the way Snapchat is set up,
it's a lot different than, likeyou know, like meta has a fee.
All of them have feeds, exceptSnapchat doesn't necessarily.
It has like an explore page.
That's kind of like TikTok, butit's not something that you
(33:25):
even have to see if you don'twant to, if that makes sense,
but like a business that orbusinesses that do really well
on Snapchat that I see are a lotof sports teams and artists and
things like that.
So, like WWE wrestling, they doa lot of Snapchat stuff Like
(33:49):
you can basically create likelittle trailers or clips or
whatever, but the thing about itis they are messaging you like
you're not fighting an algorithmto get people to see the
content.
They're like, hey, you might beinterested in this or whatever.
You're getting that message, soyou don't have to click on it
(34:11):
if you don't want to.
If that makes sense.
I just think the setup isdifferent as opposed to like.
I just want to scroll on myfeed, but all these ads are
popping up, type thing.
Speaker 1 (34:24):
I think that's very interesting.
I'm going to look at theSnapchat again.
I got one more question for you.
Last time I downloaded Snapchat, I was in Ohio at Christmas
time and I tried to send some ofmy nieces some friend invites
and they never accepted it.
So what's with that?
Speaker 4 (34:38):
Yeah, uh, that is a personal problem, not a snapchat
problem.
Um, they're probably like he'stoo old, yeah, but yeah, you're
exactly right, and the onlyreason why I keep bringing up
snapchat is again because of thehuge age that's on it and, as
(35:00):
they, you know, become consumersand all that are, you know,
like the 14 year olds have jobsand different things like that,
and they're used to Snapchat.
That's why I wanted to bring itup and because of its
consistency it's consistentgrowth and you don't hear about
(35:21):
it.
I feel like it stays out of thesocial media drama, like as
opposed to, like meta x, tiktok,like snapchat, just like
putting its little fingerstogether in the corner like you
guys go do that, we'll do ourthing over here so.
Speaker 1 (35:38):
So there's not really a business to look at because,
like you're saying, there's notreally a feed, which is very
interesting because, well,there's, there's like an explore
page and they would come up in,like your story like okay,
gotcha so basically stories andfilters and all that that came
from snapchat.
Speaker 4 (35:57):
So instagram also, which I don't know.
If you've noticed I just saw itthis week my messages on
Instagram now has vanish mode,which again that's stealing from
Snapchat.
Speaker 1 (36:10):
I even know that.
Speaker 4 (36:11):
Yeah.
Speaker 1 (36:12):
Yeah, there's nothing new.
If it's new on meta orInstagram, it's probably been
copied from somebody else.
Speaker 4 (36:17):
Yeah.
Speaker 5 (36:19):
We all kind of realize that yeah.
Speaker 1 (36:21):
Well, I think that you know.
It kind of even goes back towhat Maggie talked about at the
beginning.
You know we're talking about onthese platforms it's that
personal connection which isreally going to help people,
these brands, stand out more,not about what you're doing on
the public side, but what areyou doing on the private side,
like those personal messages andthat communication happening
behind scenes actually has amore effect than what you're
(36:42):
just posting on the main feed.
It's taking that extra step tobuild that connection, that
relationship.
I think that's what's going tohelp us all stand out.
All right, so let's transitionover to Ashton.
Ashton, what do you got from usabout Google here?
Speaker 5 (36:56):
Google is stuck in court right now with the
Department of Justice.
They have been now called amonopoly and it's basically
because they've been paying offall these huge tech companies to
keep google the search enginethe most like the most popular
(37:16):
one.
They've paid billions to appleso that apple would not develop
a search engine.
They only have Safari, which isnot a search engine but it uses
Google.
They've paid off Firefox,they've paid off pretty much
every major company and they'regetting accused of a lot of
(37:37):
antitrust stuff.
It is supposed to stop monopolysituations like this.
And it's pretty big because ifthis stuff succeeds, google will
be separated, like they'll beforced to sell off huge parts of
(37:59):
Google.
The company will be split upunder different CEOs and it
would be pretty huge.
Speaker 1 (38:06):
Like, split up how?
Like?
What are some of the thingsthey're saying about?
How would they?
Are they considering?
Speaker 5 (38:11):
splitting up.
Chrome would be separated,pixel would be separated, so
their phones would no longer bethe same thing.
Android would no longer be apart of the company.
It would be major.
It's the biggest antitrust actsince 98, when it was with
(38:33):
Microsoft.
I believe they did it toMicrosoft and then before that
was like another 20 years, Ithink it was 82 or 83.
I don't remember which companythat was.
Speaker 3 (38:45):
It's pretty big.
So, ashton, so are you sayingthat, like Firefox, um Safari,
chrome, things like that, thoseare browsers, right?
Speaker 5 (38:56):
Yes.
Speaker 3 (38:56):
You're saying every browser doesn't have their own
search history.
I mean not search history umsearch engine.
So some of those browsers.
Just go to google anyway, evenif you think you're not using
google really yep, it justchanges what your buttons look
like.
Speaker 1 (39:11):
That's pretty much it , you know, still use the same
engine I actually read somethingabout what you're talking about
from duck duck go.
I think that is the browserduck duck go uh, yeah, so has.
Does anybody here use duck duckgo anybody?
No, okay, oh no Okay, oh,ashton, does.
I'm used to it a little bit.
I saw that DuckDuckGo wasactually bringing up suggestions
(39:32):
because those applicationsdefault to the Google search
engine, which is what some ofthe things that I think you're
talking about that are beingpaid for.
So they're suggesting likelittle things like where people
can choose or change theirdefault search engine on their
browser, just like we can changeour default browser on our
phones, but we can't choose whatsearch engine.
(39:54):
So that's very interesting.
It's gonna be interesting tofollow that to see where that
goes, for sure.
Speaker 5 (39:59):
So keep us posted.
It's going to be a.
It's going to be a long processbecause Google just filed an
appeal and so we're looking at along time.
But Google has a 91% share ofthe search engine world Wow, the
next biggest one is Bing at3.8%.
Speaker 4 (40:19):
Oh my gosh, that's the next biggest yeah.
Speaker 1 (40:23):
Well, I think that's the thing too.
Oh, my gosh, that's the nextbiggest yeah, yeah.
Well, I think that's the thingtoo is like it's going to be
more than just forcing theseapps to change, because it's
going to have to be teaching thepeople, the users, that there's
a different option, becausewhen every gosh it's like before
again here's my Gen X thing.
It used to be when I was little.
It was like if you don't knowit, go look it up in an
encyclopedia.
That is not a saying anymoreNow, it's always been just go
(40:44):
Google it.
So I mean, look Olivia's likewhat's an encyclopedia?
I don't even know what that is.
Speaker 4 (40:51):
No, we have encyclopedias, but it's just
funny hearing you say that thoseare booster seats yeah.
Speaker 5 (41:00):
And the investigations are ongoing.
They found out there was astudy within google.
They were trying to find outhow bad they could make their
product before they lose revenue, which is like it's not a good
thing for a company to ever lookat, but that's something.
Speaker 2 (41:15):
There's more companies that do that than not.
Like on the small scope ofthing, I saw one of my my
favorite makeups reduce the sizeof their sponge and I would
imagine that saved X amount ofpercentage.
So how small can they go beforesomeone stops buying their
product?
Like I don't think that'sunique to Google.
That's probably good valueengineering quite honestly.
Speaker 1 (41:37):
Well, we even talked about what are the kind bars,
babe, that we get.
I'm like how much smaller havethese things gotten?
Like we're paying the sameprice and they're way thinner
and shorter and I was like, butwe're paying probably more than
what we originally were paying.
Speaker 2 (41:52):
And water bottle caps .
Speaker 3 (41:54):
Even the bottles themselves, they're so thin.
Speaker 1 (42:05):
One of the things that I wanted to bring to the
attention to everybody todaythat's tuning in is that massive
metrics shift for Facebook andInstagram.
So I'm going to read this.
Actually, instagram posted thisOlivia, you may have seen this
and I know Shauna, with some ofthe clients we've worked with,
it's been a big deal for thepast, since 2019, that we've
been teaching people.
You look at these videos andyou see I've got this many views
and people are so excited.
They got like 14,000 views.
I'm like, well, wait a minute.
(42:26):
You really got to dig into thestats to really see are those
quality views?
What's the actual quality viewsthat you're getting, which?
They had a play metric that youcould go into and find.
So, like some of the peoplethat had 14,000 views were very
disappointed to realize thatonly 600 people were actually
clicking play.
(42:46):
But it's like, but that's stillnot bad if you consider that.
But it's like bringing thatstat to reality because the
views is a feel good number, soyou would dig in to look at
those views.
I mean, look at the plays, notthe views.
Now, here's the reason why wealways coached about this was
because a view is like a secondIf you're scrolling, especially
(43:09):
on reels and stuff as you'rescrolling through, that's a view
.
If that video is playing,that's a view, and that's where
the number gets really skewed,especially when you're paying
for advertisement or anythinglike that.
You got to be aware of thatbecause you're spending time and
money chasing those views, butthose views aren't really a good
quality number.
And Instagram they posted this.
(43:31):
They posted this as in thecoming weeks, and I love how
they put it out there to make itsound like they're doing this
to help us out.
We're introducing views as aprimary metric across all
organic and boosted mediaformats, which includes reels,
live videos, photos, carouselsand stories.
Views will measure the numberof times a reel started.
(43:52):
Basically I'm not going to readit all they're getting rid of
plays, it says.
For reels, the plays metricwill be relabeled as views.
Everything is going to becompiled into views.
So I think it's important forpeople to be aware of that,
because reels like those areforced plays.
Those aren't people choosing Iwant to watch this video and
(44:12):
they're staying for 25% of yourvideo, so just be aware of that.
I don't like that because,again, it's not a good metric to
just look at the views and nowyou can't see the place because
it's all just compiled together.
So I don't know.
I don't like it because it'sjust.
I want to get quality views,not just a quick view.
Speaker 5 (44:33):
What's your thought?
It's kind of like hiding thereal information.
Speaker 1 (44:37):
Yeah, it looks like they're kind of covering their
trail so uh, so yeah, that's oneof the things that that I
wanted to bring to everybody'sattention.
That is happening.
Uh, the other thing, though,that I really excited to talk
about and I know I'm kind ofbringing in a gadget that I'm
not the usually the tech guruguy brings this stuff in, but I
don't know if any of you everheard of this thing right here
called the plot note.
(44:58):
Has anybody heard of thisbefore?
Speaker 3 (45:00):
I've heard of it.
Speaker 1 (45:01):
Okay, you've heard of it, so for I've heard of it.
Okay, you've heard of it, so Iknow you've heard of it, shauna,
it's like as thin as like acredit card.
I mean, this thing is crazythin.
What's cool is it comes with alittle case too.
But what this thing does is,even with my case on my phone, I
can slap this on the back of myphone and I flip this little
button up and then I press thislittle button that makes it
(45:22):
vibrate and it turns red, like alittle red light comes on.
But it records.
Get this.
It records any phone call I makewithout plugging in.
It uses an internal mic that'sin the phone from the vibrations
and it picks up both voices.
Records the audio, takes notes,uses AI, transfers it into
(45:42):
notes.
Using AI.
You can choose differenttemplates, like hey, was this a
meeting?
Was this a discussion call?
Was this a discovery call?
It transcribes that and labelseach person talking and you can
download the audio and get allthis transcript and everything.
What are your guys?
And I got to show you somethingelse that does, because this is
going to blow your guys' mind.
I got to show you this.
Speaker 3 (46:02):
It's so smart.
Speaker 1 (46:04):
Yes, going to blow your guys' mind.
I got to show you this.
It's so smart.
Yes, yeah, totally.
I've been looking at this forabout two years now, but I never
have actually went through andpurchased it until we have a new
client that just prefers tohave they prefer to have phone
calls, not Zoom meetings, whichwe use AI to take all of our
notes on Zoom.
We don't use a Zoom AI Sorry,zoom, not a big fan of your AI.
We use another service called Ithink it's called Tactic or
(46:26):
something like that, but it doesan amazing job, does all the
notes.
But when this person prefers todo phone calls, I'm like I need
those notes.
So I ended up purchasing it.
Testing it out Works amazing.
The audio quality itself I'mlike, eh, I'm not really going
to make a podcast out of it,that's for sure, but for what I
need it for, for taking notes isamazing.
But this right here issomething that really blew my
mind.
It actually you can even choosea mind map process.
(46:49):
So this is a phone call that Ihad with a cell phone company
that sold me a phone that didn'tgo well, so it went through and
it did a whole mind map of thetime of the call, the
conversation.
What issue did Brian face on thephone upgrade?
It brings us in.
Look here.
It says reasons.
I can click this.
It opens up and gives all thereasons.
Here's them talking.
(47:10):
How did this person respond toBrian's issue?
The conclusion it brings it all.
It breaks it all into thereasonings, the conclusions, but
this is all done from a littlerecorder that attaches to my
phone, doesn't even plug in andAI is driving all that.
Just, I don't know.
I don't know if you guys, ifyou guys hadn't seen it, what
are your guys' thoughts on that?
Speaker 3 (47:29):
It's amazing.
It's so helpful.
I can just imagine like all theways you can use that.
You know, even if you have likea brainstorming phone call
about things and it's going tobreak it down for you into
subjects, topics, ideas, what tocome back to, I just think it's
amazing.
Speaker 2 (47:44):
My first thought was I'm going to lose it.
Speaker 1 (47:49):
Totally get it.
Speaker 2 (47:50):
I barely keep track of my phone.
How am I supposed to not losethat thing?
Speaker 1 (47:55):
Well, and this thing it does have a magnetic thing
too, so it sticks really well.
But it does 30 hours ofrecording.
But you can stick it in yourpocket too and just use a
different recording setting.
If you're just like at aconference, you can stick this
in your pocket and record it andit takes all the recordings
from the conference and it putsit all in notes for you.
So you don't have to sit thereand do all the notes.
Speaker 2 (48:16):
Brian, have you ever?
Speaker 1 (48:23):
seen girls pockets Well, michael Scott I michael
scott's girl suit, like the girlsuit that michael scott was
wearing there's no pants,there's no pockets is that gonna
be in here?
let's just be real, these arenot bad points I actually used
it today because there wassomebody I met, I guess three
weeks ago, just at.
We had a dinner meeting where Iwas giving him some ideas,
(48:45):
brainstorming, and he said, hey,would you mind sending me that
notes?
And I'm like you know, I willput that in notes for you later.
Well, today I thought, man, I'mjust, I got so much stuff to
get off my plate and I was likeI have the notes but the
conversations in my head.
So I just sat this thing down,hit record and I just said, just
walked through and talked abouteverything we talked about it,
recorded all and then uploadedit, took all the notes for me
(49:05):
and I sent it over to them.
So I'm like that's great.
So, yeah, I don't know Again, ai, great tool at these services,
like this man, how can we use itto streamline and make our life
easier?
Well, hey, maggie, thanks forjoining us today for the Mindful
Bytes episode.
We're super excited that.
You know she's going to drop intime to time when she has free,
when she's not doing herAmerican Ninja stuff and doing
(49:27):
backflips and all that stuff.
I just sit on the couch all day.
So I'll be here every weekusually, unless I get too
sunburned, and yeah have to goto the doctor.
So yes, you're welcome.
Hey everybody, thanks fortuning in.
If you enjoyed this episode,don't forget to click, follow
(49:49):
and leave us a review, and we'llcatch you next time.
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