September 13, 2024 • 45 mins
Could AI become your close friend? What if becoming “invisible” could help your business stand out? Have your heard about Instagram's new DM features? In this episode of Mindful Bytes, you'll be introduced to a new AI gadget and how it can potentially become your next friend. We'll explore using the private feed to deepen connections with your audience and new DM features coming to Instagram.
What to Expect:
- AI and Connection: Ashton introduces a new AI device called “AI Friend,” which acts like a virtual companion, and discusses the implications of AI in fostering connections.
- Becoming Invisible to Stand Out: Brian introduces a counterintuitive strategy—using DMs and private feeds to build meaningful, one-on-one connections instead of relying solely on public feeds.
- Instagram’s New DM Features: Olivia discusses how Instagram is shifting focus to DMs with new tools like birthday notifications, stickers, and customizable themes.
- The Future of Social Media: The panel discussed the declining impact of public posts and the increasing importance of private conversations in building authentic relationships.
Let's Figure This Out Together:
- Schedule a Discovery Call
- Book Brian for a Keynote, Speaking Engagement, Team Workshop or Interview
- Get Help with Digital Strategy, Consulting, or Coaching
Affiliate Links:
- Launch your own podcast on BuzzSprout
- Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, well, welcome back to the Mindful
Bytes podcast.
Today we're going to talk aboutCould AI be your closest friend
?
Speaker 2 (00:06):
How?
Speaker 1 (00:06):
to create deeper connections with your followers
by becoming invisible.
Speaker 3 (00:11):
Instagram focusing on DMs.
Speaker 1 (00:14):
Let's go ahead and dive into today's episode.
Everybody, welcome back to theMindful Bytes podcast.
Let's go ahead and introducethe panel.
We'll start with Ashton.
Speaker 2 (00:26):
I'm Ashton, your gadget guru.
Speaker 1 (00:29):
I'm Brian, a Gen X entrepreneur, focused on
strategy purpose and becomingmore aware of the role that
digital plays in our lives.
That was a long intro for me.
Speaker 3 (00:38):
That was a long intro .
I'm Olivia, your social mediasavvy millennial with a title,
not as long as a Gen Xer.
Speaker 4 (00:48):
Mine's not as long as possible, but I am Shana, your
technologically timid Xennial.
Speaker 1 (00:54):
You know everybody that's tuned in.
If you want to make sure, youcheck out the show notes, you
can jump around to differentchapters, different topics that
we're talking about, and alsodon't forget to click that text
message.
We would love to hear yourthoughts.
You can text us directly.
All right, so let's go aheadand start with Ashton Ashton.
What do you mean about AI beingyour close friend?
What does that look like?
What are you even talking about?
(01:14):
Is this a gadget thing?
Are you bringing the gadget?
Speaker 2 (01:17):
It is.
It is a gadget.
Speaker 1 (01:27):
So I've been doing some research, research, um,
I've always been a fan of thelittle tamagotchis, and this is
tamagotchi.
What's tamagotchi?
Speaker 2 (01:30):
I gen extra here little tamagotchi.
I think that's like.
Surely you know what tamagotchiis once you explain it, he'll
probably remember it's like thislittle plastic toy.
It's got a little screen and ithas pets on it and you can, you
take your little keychainaround, your little Tamagotchi
keychain, and you like, raise apet.
Speaker 1 (01:48):
Okay, gotcha, I remember.
Now You've taken me back you.
Speaker 4 (01:51):
Tamagotchi-it.
Speaker 1 (01:53):
Tamagotchi.
Speaker 4 (01:54):
It's about.
Speaker 1 (01:55):
Tamagotchi-it or something like that.
Speaker 2 (01:57):
But basically this is like an AI version of it.
This guy named let's see if Ican say this avi schiffman, I
think I think that's how you sayit went totally the wrong way.
Made good job, made this littleai necklace and it's called the
(02:18):
friend.
If you want to do some researchon it, you can literally just
google friend ai necklace andit's really interesting.
It like listens in on yourconversations and kind of um, it
talks to you.
It like kind of butts inconversations and argues and
like all the things that afriend would sounds more like an
(02:39):
ai mother or an AI teenagerKnows everything.
What would you guys guess?
This thing's price would be,just to kind of give you a
little bit of context.
To give you a little bit ofcontext, for example, the new
Ray-Bans that has the AI in themis $300 base.
(03:02):
Most pieces of hardware are inthat $200, like 200 300 range.
So how much do you think thisnecklace is?
So do we each get a guess here?
Yes, you all get a guess.
Speaker 4 (03:11):
Okay, all right, go ahead is it still in like the um
crowdfunding phase?
Speaker 2 (03:18):
so it's out of crowdfunding.
He's in pre-order right now, um, and it looks like the
prototypes are pretty much likedone, being modified.
It seems like it's already aproduct.
He's just prepping it forproduction is it a pretty simple
design?
Speaker 4 (03:32):
yeah?
Speaker 2 (03:33):
it's pretty simple, doesn't have a screen, it's just
just a pendant necklace with anled, and it has a bluetooth
module, so it connects to aphone okay, we can guess in the
order that we're presenting ourI got questions.
Speaker 1 (03:47):
I got questions can you get like like digital like?
Do you get like little clothesyou can put on your little ai
friend too?
Speaker 2 (03:53):
no, it's just a pendant.
It's just a pendant, okay Ilike that idea you could
probably get a little siliconeprotector for it, like you can
phones, but I mean, I'm glad tohear that they didn't make your
ai friend a rock.
Speaker 1 (04:06):
You remember pet rocks?
Speaker 4 (04:07):
so uh, but yeah, let's go and guess a millionaire
of that yes, let's go and guessthe price here.
Speaker 1 (04:13):
Uh, okay, shana, what are you?
What are you thinking?
Speaker 4 (04:16):
hey, I said we go in the order of what we're
presenting our topics.
Speaker 1 (04:18):
I'm going last oh okay, so ashton's gotta go first
no all right.
So I would say, okay, so arethey using chat gpt?
Is that?
I'm sure that's what they'reusing, probably with this.
Do you know?
Speaker 2 (04:32):
I'm actually not 100 sure, because a lot of the stuff
they've coded is in-house, butit may be ran on that language
model, so I'm not 100 sure onthat, so I'm gonna.
Speaker 1 (04:42):
I'm not 100% sure on that, so I'm going to guess.
I'm going to guess $99.
Speaker 2 (04:48):
Okay, what are you guessing?
Speaker 3 (04:51):
I'm going to guess $1,000.
Speaker 1 (04:55):
1,000, dang that's a wide range, man you really put a
better price tag on friendsthan I do.
Speaker 4 (05:01):
Oh, that's so true.
I'm going to split thedifference, or I don't know if
that's really the right use ofthat term I'm going to say $500.
Speaker 2 (05:12):
Well, it is $100.
No way.
Speaker 3 (05:15):
What.
Speaker 2 (05:16):
It's one of the cheapest pieces of hardware AI
hardware available right now.
Speaker 3 (05:23):
That is shocking.
Speaker 2 (05:24):
It's really cool.
So can I tell you why I guessed?
Speaker 1 (05:26):
really cool.
So can I tell you why I guessedthat price?
Let me tell you why I guessedthat price because you knew
already.
Yes, no, I'm just joking itwasn't because of that you know
we talked about the plod notenot too long ago.
I just ordered the plod notepen, which is actually a pendant
that hangs from a necklace orit can go on a bracelet for $169
(05:47):
.
Speaker 4 (05:47):
Oh, so you thought theirs would be cheaper.
Speaker 1 (05:50):
So I was like it's got to be cheaper because I
don't know what all this isgoing to do.
But I'm like I'm going to go alittle bit.
Plus, ashton kind of gave usthis vibe of these.
Others are like $300, $203.
I'm like, okay, it's got to belower than that.
Then.
Speaker 2 (06:11):
It's like a sticker shock, right.
So what's interesting, what'sactually really interesting, is
that's how this project startedwas a translator pendant, but
from what I've read up on toomuch competition popped out and
then he found this and was likewell, this is way more
fascinating, and then actuallystarted chasing this.
So it could even be the plodpendant that caused part of that
so explain this to us, ashton.
Speaker 1 (06:33):
You said that it butts in, like I just butted in
on your conversation right there, like does it?
Like?
Just does it interrupt aconversation, or do you have to
invite it into a conversation?
Speaker 2 (06:44):
So that's something we're kind of seeing.
Some people have talked aboutit having a speaker.
So it could.
It looks like in the prototypesmost of the time it's actually
texting.
It'll be texting you.
There has been there has been alot of speculation around it
about whether it will have aspeaker, which would definitely
(07:08):
be interesting because it wouldbe able to do things like that,
but it seems like it primarilyright now is listening to what's
happening around you.
If you look at the commercial,its trailer is a perfect way to
show what it's doing, but itshowed somebody like watching a
movie and then it shows like alittle text pop up from it and
(07:29):
it's like, yeah, this is such anunderrated show and you know,
just like conversation starterslike that.
So we'll see if it does.
It may eventually have afeature where it can, but it's
kind of hard telling with usonly seeing prototypes.
Speaker 4 (07:51):
I'm feeling so conflicted about this because on
one hand I could see like howthat would be helpful, like
you're having trouble thinkingof something to say to somebody
you know.
Sometimes you end up insituations like that where
you're like can't find thecommon ground to have a
conversation, but then also I'mthinking like that sounds so
intrusive, like yeah, yeah, itcan be turned on and off, I
suppose yes, it can, but alsothere's like there's been a lot
(08:16):
of talk from this guy, so hiscompany is called based hardware
.
Speaker 2 (08:20):
uh, he's been talking a lot about how he wants to
make sure it's private so theirservers don't take any, at least
currently, the servers won'ttake any information from the
pendant.
It's all stored on your phoneand on the pendant.
So, that helps with some of theintrusiveness, but it also kind
(08:41):
of comes to like what Brian hassaid before fake a connection,
yeah it gives like an illusionof a connection, but it's really
not that's true, except I cansee that it could help you
connect with somebody else ifyou use it properly I mean, yeah
, I mean you've seen the movie.
Speaker 4 (08:59):
I forgot exactly what it's called, but where someone
falls in love with an AI, I meanit can happen.
Speaker 1 (09:04):
Her.
It's her interesting yeah, youknow, I am concerned too about,
like the, the privacy side of it, because you know, there was,
uh, many, many years ago I don'tknow if you remember this shaua
.
There was a, a kickstarter abouta product that it was a watch
and it would memorize, like itwould catch, like if somebody
(09:25):
said something you're like, ooh,that was good.
I don't want to forget that youcould hit the button and it it
took, whatever the last 60seconds was, and it saved it.
So, and that was a big like.
I don't think it actually evertook off because of those
concerns, cause, like, even likethe, the plod notepad ashton,
that thing that's coming out youhave to press a button for it
(09:48):
to start listening and it has ared light that lights up.
Because you have to somehow,you have to let the people all
around you know that they'rebeing listened to, even though I
mean probably everybody on ourphones, we're all being listened
to anyways, um, but, but yeah,I don't know.
That is definitely interesting,and I am concerned too, even
with the fact that, if it storesit on the device for it to
(10:12):
communicate back with an ai,unless the ai is programmed into
that, which I don't even knowhow, like how the ai would be
able to respond with the mostupdated information if it wasn't
connected through some kind ofapi, through the internet and
stuff like that, or why so?
Speaker 2 (10:31):
that's something I think that they are kind of
focusing on.
Is it's not meant to doreal-time weather, real-time
information, such like, suchthings like that.
I think it's more for thesocial side than asking it kind
of like siri, where it's likecan you get me the weather?
(10:52):
Uh, can you check my calendar,stuff like that.
Speaker 1 (10:55):
So it's not a tool.
It is basically hey, I have afriend like you have a friend in
me, you're pendant, you have afriend in me you're basically a
siamese twin is what is going on?
Speaker 4 (11:08):
I just want to say, um, something I learned in my
research is about how carefulyou have to be when you read,
like terms and conditions onapps and anything that's going
to have anything to do with yourprivacy.
Um, is that I never thought ofthis before, but apparently you
know, a lot of apps are likereally pushing in their
(11:28):
marketing about how they're safe.
Your, your data is safe.
You know it's private, nobodycan get your information, but
apparently you have to look andsee if there's some sort of time
limit on that, because theymight change the way they use
your data over time.
And so if there's not some sortof specification that you know,
(11:49):
I have no idea how it wouldactually be worded, but like you
have to make sure that sayssomething about that or in the
future they can change the waythey use your data.
Sorry, I just hit my mic and sothat's something that you have
to learn to look into, whichseems so overwhelming to me to
think about checking all theapps you use and all the tech
(12:11):
you're going to use, like let'sgo back to rotary phones you
want to?
Speaker 2 (12:16):
No, thank you.
So one other thing going back,going back a little bit about
what you were talking about,something else that some of
these articles have like kind ofmentioned is how useful it
could be for, like, dementiapatients and for note taking and
like, when you're going toconferences, having it be able
(12:36):
to hear everything around youand actively write down notes
while you're actually trying toabsorb the information, which
would be interesting ways to useit.
But yeah, it'll be veryinteresting to see because if it
got acquired by a big company,you're absolutely right, their
(12:56):
policies and um end user licenseagreements and all that could
very easily change and thatwould be pretty big, Like who is
their target audience?
Speaker 1 (13:09):
Is it kids, Is it adults or do they?
Did they make a mention Likewho?
Speaker 2 (13:19):
like when you saw it, were they showing videos or
photos of adults using it, orkids?
So I don't have writteninformation, but judging off the
trailers they've released andstuff, it seems to be like 30 to
20-year-old adults, which makessense because a lot of people
that are currently dealing withloneliness is right about in
that age range.
So I believe that's what theirtarget audience is.
Speaker 4 (13:43):
Did they look in the commercial kind of like young
professionals?
Is that kind of what it lookedlike?
Speaker 2 (13:51):
What do you mean by professional, like business?
Speaker 4 (13:53):
people.
Speaker 2 (13:53):
So young, professional, yeah, professional
, yeah, they're dressed, yeah,yeah, business people I think
there might have been one, butmost of it was like more casual
looking.
It was like day to day.
There was like a gamer andthere was, um, like two people
up on a roof and like, uh, oneperson was hiking.
So it's more like for theadventure, kind of like through
(14:14):
daily life.
Speaker 1 (14:15):
Gotcha.
So that is interesting.
Yeah, you have to keep usposted on that.
I've messed with different AIsystems that are responding back
to you and I know there mightbe some people in here that are
X fans and some that aren't.
But X is Grok, I think it'scalled Grok.
They're AI.
You can turn it on a funny mode, which I actually thought it's
(14:38):
actually really fun to hear howit responds, so I could see
something like Grok talking toyou or texting you on there.
That might add some humor inyour day to you, especially if
you're in a job that maybe youare more alone or you're craving
those connections.
But again, I think thatultimately it comes down to man.
It's like you got to draw likewhere's the line and human, real
(15:02):
, human connection, and you knowthis illusion of connection.
So it definitely would besomething I think I could see as
a concern as well and I think,another one.
Speaker 3 (15:11):
Oh God, sorry, no, you're good.
I was just going to say, whenyou mentioned hiking in the
trailer, that kind of likesparked a thought in a different
way for this and thinking aboutcould this be something?
For example, a lot of people gohiking alone or whatever it may
be Could this be helpful inlike solving crimes or different
(15:36):
things like that?
Or like, if someone is founddeceased in their home, could
you see the last things thatthey did, even if it's not like
a murder case, but like couldkind of like you know, people
don't know what happened.
So that's where I went with thisso like, could this be a good
tool in you in use for that?
Speaker 1 (15:59):
so yeah, they could like listen to it and say the
person that was hiking.
The last thing they said washow can you outrun a bear?
Yeah, like well, I think theremight have been a bear chasing
them ray bands do that.
Speaker 2 (16:11):
The meta ray bands, uh, they keep a log in the app
of a lot of the things you askand the results you're given, so
I imagine it would be decent atthat, as long as it is keeping
the logs local that'll beinteresting.
Speaker 1 (16:26):
I think you should next time maybe come in and talk
about the meta ray band.
So oh, yeah, I definitely am.
Speaker 2 (16:32):
That was going to be this week, but after messing
with it I decided I needed to domore research.
I want to get a little bit morein depth for it awesome.
Speaker 1 (16:41):
Well, hey, I would love to hear what anybody that's
listening.
We would love to hear yourthoughts on this too.
Uh, it would just be somethingthat you could see using, or
somebody in your life that youcould use it for a lot, lot of
great ideas.
Libby, that was reallyinteresting too.
About the crime thing, I wasn'teven thinking about that.
Would you wear something likethis?
It'd be interesting to know.
I think that when I get the newAI Plod notepad, that pendant
(17:07):
we'll cover that too and maybecompare what you're looking at
and what that does as well.
Awesome, all right.
Cool.
Well, all right, let's go aheadand shift on over to hey, I'm
not going to go last today.
I'm going to go.
I'm number two.
Welcome to number two, allright.
So what I want to talk abouttoday is how to create deeper
connections with your followersby becoming invisible.
(17:30):
Now, I kind of hinted towardthis a couple of weeks ago and
you know I have people that'salways asking.
You know new clients, peoplethat we're coaching that's
asking hey, what's next?
Usually, when they're askingthose questions, how do we stand
out?
That's probably one of the mostpopular questions.
How do we stand out acrossdigital platforms?
They're always looking for thenext big digital platform.
(17:53):
That's kind of where the mind'salways going.
But I just had a meeting theother day with a friend and we
were talking and we're talkingabout how, like on social media,
we're seeing less engagement,less interaction, and what that
conversation turned into was youknow, I really feel like people
(18:13):
are becoming numb to socialmedia.
Sean, you and me were justtalking about this.
I feel like people are becomingnumb to it because it's just
something we see, even likestories.
I can look at my stories andsee I'm getting great views, but
if I put a question in there,not many people will respond
compared to how many peopleviewed it that I could actually
see looked at it.
And I'm like why?
(18:33):
And my friend asked me, whyaren't people like, why aren't
people responding?
I'm like, well, think about it.
When you flip through stories,what do you do?
And they're like why just clickthrough the stories, just flip
through it?
I was like, well, that's whatthey're doing.
I look at it like this thetools that we use to connect
with people in real life and indigital are consistently
changing.
They're always changing.
(18:53):
So why wouldn't our approachand our strategy need to change?
I think that's where I want toencourage people that's
listening.
If you're asking like, hey,maybe you've asked that question
how can we stand out, how canwe make what we do on marketing
more effective, and I'm going towarn everybody that's listening
and I want to hear your guys'thoughts on this too, as we
(19:16):
start talking about this.
But I want to warn everybodythat, if you're listening, that
this is a, this is not a quickstrategy that's going to help
you and you're gonna be like yep, tomorrow everything's changing
.
This is going to take more timeand it's going to require you
to be more intentional withevery interaction that you have.
It's going to require you to bemore intentional with every
interaction that you have.
It's going to require more.
(19:36):
And when I, when I share thiswith with people on zoom, that's
one of the things theyimmediately, almost every time
they say right afterwards, iswell, that's, that's going to
take a lot of time.
Yes, it will.
So when I say, you know,deepening your connection by
becoming invisible, I actuallydecided to say it that way
because I have written here inmy office I guess it was over a
(20:00):
year ago during one of myreflectionist times that during
that reflection time.
The thought that came to me,that God showed me, was be okay
with being invisible Not in abad way, but be okay with
becoming invisible.
Being invisible not in a badway, but be okay with becoming
invisible.
And what I mean by that?
When it comes to what's thenext big way to stand out, it is
shifting from your public feedsto your private feeds, and I
(20:25):
was glad that I was bringingthis today because I know Olivia
is going to tie in probablywith a little bit what you're
going to be talking about withInstagram, but everyone is
focused so much on the publicfeed.
But what about the private feed,like our DMs, the inbox
messages, messenger apps, textmessages?
What are your guys' thoughtsabout that?
I guess?
First, let me ask that questionhow many of you Ashton, shau
(20:49):
, olivia when you guys are onsocial media, do you guys?
Do you guys get a lot ofmessages in your inbox and have
you noticed a, maybe a what'sthe right word Like a?
Have you guys noticed lessengagement on post?
You know personal and poststhat you guys do for?
Speaker 2 (21:09):
businesses.
I get a lot of inbox messages,a lot of direct messages,
primarily from friends, frompersonal people or from friends.
This is mainly from friends.
I do have a few businesses, butI usually ignore them, so oh,
you're saying businesses, inboxyou.
(21:30):
Yes.
Speaker 4 (21:32):
But it's not people you were looking for an
interaction with.
Speaker 1 (21:34):
They just randomly interesting yeah, so do you even
know the businesses, or theyjust?
Speaker 2 (21:40):
sometimes I know them , sometimes I don't.
Uh, there's been one, maybe two, that has messaged me that I
was actually following, but mostof them are just brands I I
either, straight up, don't know,or they're a brand that I know
the name, but I don't followthem.
I don't follow any of theirproducts.
(22:01):
I haven't looked at buying anyof their products.
Speaker 1 (22:04):
So let me follow up with another question the, the
brands that you do follow, thatyou know.
Did you look at their messagesor did you ignore their messages
?
Speaker 2 (22:13):
Uh, the brands that I followed.
I looked at their messages theone that or the few that have
messaged me that I didn't followthem.
I wasn't looking at theirmessages.
Speaker 3 (22:26):
I have a follow-up for Ashton.
What kind of messages are theysending you?
What kind?
Speaker 2 (22:33):
of messages are they sending you?
The ones that I'm not familiarwith is usually like, kind of
like an advertisement.
It's buy this product.
Of course, everybody gets thescam of the what's a good way to
say it Basically where they'reasking you to like be a
collaborator or an ambassador.
(22:54):
That's what they say I'm notusing that as part of like the
information I'm giving right now, so that's completely excluded.
But usually it's like there'sbeen a few that have legit, just
messaged me a link to theirwebsite like, hey, buy a product
here and okay, it's like sothey're basically just sending
(23:15):
you an ad yeah, um sales pitch,right, right, yeah, exactly so
to answer your original question, brian, um, I do a lot of my
social interactions and
Speaker 3 (23:29):
dms for sure.
Um, the the thing withbusinesses is that is kind of
frustrating is now some of themare at the point where if they
make a reel, they message youlike everything that they've
done, and that to me, is notactually sending like messages
(23:54):
in an inbox, but you're spammingpeople and, exactly like what
Ashton was talking about, that'sspamming people.
So you're not actually tryingto have a conversation, you're
just trying to spam them to getthem to buy something, which is
it will make you stand out out,but in the wrong way, yeah
(24:17):
that's an easy way to get anunfollow or a block or something
Speaker 2 (24:22):
like that, like very easily, so many people use those
broadcast channels now as likea spam, that I don't accept any
broadcast, like even even somethings that I absolutely love,
like formula one not in theirbroadcast channel because there
is just so much junk that goesthrough that I'm like I I'm not
(24:42):
interested in broadcast.
Speaker 3 (24:43):
The whole feature is ruined for me now but um, yeah,
we will be overlapping some withwhat I'm talking about today
but, short answer.
Yes, I'm all in the DMS so yes,how about you, shawna?
Speaker 4 (24:59):
Yeah, so for my personal accounts.
Um, I use DM pretty regularly.
There's a lot of things that Iwant to say to people, even in
response to their public posts,that I just would prefer to say
privately, so I like to use itfor that.
Um, yeah, for, like, personally, when I'm interacting with a
(25:20):
business, I don't want to DMunless I've reached out to them
first.
So that's exactly what I'll do,olivia is, I'll unfollow them
if they're sending me DMs.
It doesn't happen a lot for me,though, but when it does, I
want to be the one to initiate.
Now, if I initiate a DM andthey answer me on that, I love
it because it shows me likesomeone's there, someone cares,
(25:42):
you know they're.
Speaker 1 (25:42):
There's someone, like you know, paying attention to
these things, so I like that andI'm guessing that's the key
brian when it comes tobusinesses using dm is like
really pay attention, somebodydms you as a business, you know
yeah, pay attention to that andone of the things that I'm what
I see as, as we continue to moveforward and this is again like
(26:05):
any businesses that arelistening you have to be very
cautious on how you use thisapproach, just like what Ashton
is saying, what Olivia is sayingand what Sean is saying, like
if you're using this as a way tospam people, you're going to
annoy them and this is not goingto be your win Not at all.
I know we've talked some aboutreally shifting the mindset of
(26:31):
one at a time, like a one at atime approach.
So you know what you put onyour public feed is for the
entire public, for the world tosee.
You know, if the algorithmshows it to them, they're all
going to see it.
Public for the world to see.
If the algorithm shows it tothem, they're all going to see
it.
So what I'm thinking of when itcomes to shifting to a private
feed, it's not one or the other.
It's both used strategicallytogether at the right time and
(26:55):
the right ways, and if this issomething that you're interested
in, you can click book adiscovery call with me right
there in the show notes.
I would love to talk to youabout it more.
But here's like I want to giveyou a little bit of insight of
what I'm thinking here, whatthis looks like.
For example, if you put a postout there, let's say you know,
let's say it's a, let's say it'sa Christian radio station.
They put a quote out there andsomeone responds to it in the
(27:16):
comments on the public feed.
Uh, and they share somethingand you respond back to them on
the public feed If they're like,maybe asking for a prayer.
Well, now you can say, hey, yes, hey, we're praying for you.
Do you mind if I send you aprivate message?
Ask them for that permission.
Maybe you have something youwant to share with them,
(27:37):
something you can give them, butyou want to transition from a
public conversation to a privateconversation, because that now
opens up the door for you tostart building a deeper
connection with that individual,that one at a time, like one at
a time approach.
Instead of trying to reach themasses, let's try to get the
message out there what you'redoing, what your business is
(27:58):
doing, but then look for thoseopportunities to say, hey, this
is someone that that we couldhelp, whatever service we're
providing, or or maybe we wantto be there to support them.
So let's try to take thatconversation to the, to the
private side.
But get the permission, ask them, you know, let them know.
Like, hey, I got a video We'dlove to send you that would
relate to this.
Like, right now I've gotsomeone that continues to send
(28:20):
me a lot of videos about thefood that we eat.
So, like you know, I'm gladit's not being blasted all over
my, my feeds or anything that Iwrite a comment on, but they're
sending it to me in the privatemessengers so I can look at,
review and we can have aconversation back there.
But even, like, even to theplace of where you, of where you
(28:43):
want them to feel special.
So using the DMs, the inbox,messengers, the messenger apps,
even text messaging, where it'smore of that one-on-one
conversation.
But as soon as you transitionthat as a sales opportunity and
that's what you're using it asonly, you have to build those
relationships first.
So I see it on LinkedIn.
You know, if someone sends me aDM on LinkedIn and their first
(29:06):
approach is they're wanting to,you know, sell their services to
me.
Like, oh, we've been followingyou, we love your material, we
should partner together, weshould.
I'm like I don't even know you.
Who are you Like?
There's got to be arelationship here before I start
going down this path with you,and that's just the wrong way to
use it.
Again, it's a private feed,it's more personal.
So you've got to build thepersonal connection first on the
(29:29):
public.
But B I've had betterconversations on the private
side.
Having those conversations inplace and a business, you can
have a strategy for that, butyou have to have a plan and I
think that the shift from viralcontent that can grab a lot of
people's attention but it's notcreating memorable connections.
(29:51):
So we have to choose.
Those type of connectionsrequire more of an intentional
interaction, which is going totake time.
Building those and taking thoseconversations to private is
going to take time, uh, and it'sgoing to take that one at a
time approach.
So that's what my thoughts wereon it.
(30:12):
I mean, we've, like we have.
I have messed with it and usedit, still using it more.
Now you can look at my postsand I don't have a lot of
comments, but, man, when I do, Iwill message people personally
and it's.
We have such a betterconversation, but it's not like
everybody's eyes on it.
You actually have a moremeaningful connection
conversation, because noteverybody's watching what's
going on as well.
Speaker 3 (30:33):
Um, I think the big struggle for a lot of business
people especially well, justpeople in general with social,
is they're addicted to thosenumbers, right?
So when you go down to aone-on-one conversation, you're
(30:55):
not getting that same dopaminehit of multiple likes or
comments on a post.
So that also has kind of beenthe indicator by lots of people
on success on social right.
So this is really, really,while it doesn't seem super
(31:15):
crazy as far as, like, what youneed to do, it really is outside
of the box thinking and youhave to completely shift your
mentality on what success or youknow, like you, you love to ask
questions back to people, brian, and it's asking that question
(31:36):
of well, if you're just allabout getting those numbers,
those fake numbers, thosedopamine hits, then maybe you're
not the best person to berunning your business's social
media.
Speaker 1 (31:50):
Um, you know so yeah, and it really relates to what
Ashton was saying earlier aboutthe little AI.
Friend, if you're focused somuch on that, then really you're
focused, more, you're more.
Are you more happy with theimage of connection or actually
creating a meaningful connection?
Speaker 4 (32:07):
It makes me think like it's definitely a
conversation that needs to behad, because I think everybody
can agree that you can see lessand less meaningful engagement
happening on social media.
You know, when you were talkingto me about that earlier today,
brian, about you know you justscroll through stories until
(32:27):
someone catches your attention.
It looks to those people whoposted like you looked at it but
really you didn't Like.
you know you might have seen itgo past your eyes, but you
didn't absorb what it was about.
And it's really like that inyour newsfeed for the most part
too.
I mean, you know we're seeingfewer and fewer people liking,
hearting all that commenting forsure.
(32:49):
So, and I mean sometimes peopletell you like well, just make
your content that much moreattention grabbing, but
sometimes then that's going awayfrom your purpose.
So it's just somethingdefinitely needs to be done.
You know, if people are goingto be investing in social media,
it needs to be a meaningfulconnection, it needs to be
(33:10):
something that actually makessense for them to be spending
their time on.
And fighting for that attentionin the newsfeed is not usually
a really useful, you know,investment of that time.
Speaker 1 (33:23):
Yeah, I think that that's it.
Like you know, again, it's tobe memorable.
You're going to have to reallygo deep, or not just tweak
something to get somebody else'sattention, because that doesn't
mean they're going to rememberit.
There's a lot of things thathave been viral, that probably a
lot of us have watched becauseit was viral, it was funny, but
most of those things we don'tremember.
(33:45):
And if we want to stand out like, even like, I want to challenge
you by listen to even thinkbeyond, even think beyond social
media.
This is anything that you'redoing to connect with your
audience.
How are you doing it in a waythat's going to create a more
meaningful connection?
Because I feel like that is thefuture of how you're going to
stand out is really taking thetime to build a connection, a
(34:09):
real connection with each oneperson, one at a time.
And the thing is we neverreally know the ripple effect
that that's going to have onyour business or in people's
lives.
Your business or in people'slives, like if you're, if your
whole business, is based aroundbringing hope to people and
impacting lives, you have noidea the ripple effects that's
going to happen when you focuson one at a time it helps people
(34:29):
be seen, be heard and recognize.
Like that they're not invisible, like this is us becoming
invisible Isn't making othersbecome invisible?
That's the key there.
It's like we want them to knowand see like they are seen.
Let us know your thoughts.
Click that text link in theshow notes.
I would love to hear everybodyelse's thoughts as well.
(34:50):
All right, so, olivia, let's goahead and transition over to
your topic.
I'm curious to know how thisoverlaps some here.
Speaker 3 (34:58):
Yeah, so, yeah.
so, excuse me, by the way,allergies have gotten the best
of me um so the head ofinstagram, adam masseri, whom I
love, if he ever wants to collab, have his people call my people
.
Um no, he recently came out andsaid exactly what you just said
(35:22):
, brian.
Their data is showing thatpeople are not actually in the
feed anymore.
They are more in stories and inDMs, so they're noticing that
as well, which he didn't saythis, but it got me to thinking.
This again shows the popularityof Snapchat, because they do
(35:46):
not have a feed, the whole thingis stories and DMs, and it
continues to rise in popularity,but anyways.
So, with that being said, theyreally are taking a focus on
features when it comes to DMs,because they know people are
(36:08):
there and so they want to givethe best possible experience
that they can.
So I'm just actually going tobe talking about some new things
that they're bringing to yourDMS, because they want you
engaging more in your DMS.
Speaker 1 (36:26):
So um, yeah, cause either way you're on their app.
Speaker 3 (36:29):
So yeah, exactly.
It's, it's, it's them talkingabout it more as well.
You know cause people areprobably freaking out if
everyone's noticing like myposts are not getting a lot of
comments or shares or whateverit may be.
Um, there is no way of showingbusinesses or people someone's
(36:55):
DMing that's going on.
So they're coming out andsaying we're seeing this as well
.
So you know, we want to provideyou a better DM experience.
Speaker 1 (37:07):
Before you go down the features.
I think that's very interestingthat you stated that too,
because I think it was probably,maybe almost a year ago that we
started seeing in our insightsthat Meadow is reporting your
how many conversations werecoming in through your messenger
, your inboxes.
They're giving you numbers onthat, which I was like pay
(37:27):
attention to that becausethey're trying to like, they're
aware of it and everybody elseneeds to be aware of it because
they're wanting to know you knowhow, as a business, they want
to know how effective is it.
We didn't have those numbersbefore.
Now you can see those numbers.
So I'm excited to hear aboutthese features.
Speaker 3 (37:46):
Go for it.
Sorry, I'll quit interrupting.
You See, I'm your AI friend.
No, that was a valid point andit'll be interesting to see if
analytics with DMs get even more.
You know what other things theystart measuring with that.
So, again with Instagram, whenit comes to rolling out features
, they never tell you when it'sgoing to happen, and one day you
(38:08):
pop on Instagram and it's likewhoa, I have access to all these
things.
So one of the new features thatthey're doing is birthday
notifications.
So I know this is already onFacebook, where you know it says
so-and-so's birthday, but now,when it's your birthday on
(38:31):
Instagram, they're apparentlygoing to put like a little chat
circle or bubble or somethingthat says it's your birthday.
That allows you to DM abirthday message and it like
shoots confetti or something.
Apparently.
I actually had a coachingsession this week with one of
(38:52):
our clients and was talking tothem about it and I was like
that's a great way for you tostart conversation, you know,
with your followers and goingeven one step further and even
recording some videos with Well,this was a station, but with DJ
saying happy birthday, blah,blah, blah.
(39:13):
So it's taking it one stepfurther with those types of
things.
Speaker 1 (39:18):
I think that, like what you just said, there too,
like I know, for a while westarted seeing well, I've still
seen it, not many people areusing it, but, like, even on the
public feed, you can respond topeople's comments with a reel.
So I'm like, like you said,like part of the private side,
if you actually send a video onthe private side.
Like those are the things thatI think we gotta be thinking
about.
Speaker 3 (39:48):
So are the things that I think we got to be
thinking about.
So I love that you brought thatup, olivia.
That's really cool idea, yeah.
And then the next things thatthey're offering is being able
to draw on your private DMs.
So like if I wanted to send apicture I could put, like you
know, brian blackout one ofBrian's teeth, or something.
Speaker 1 (40:01):
You just said that because I just came back from
the dentist, right.
Is that why you just said thatyeah.
Speaker 3 (40:06):
That's a fun idea I like that, yeah, so that's an
option.
You know, I'll just be drawingangel halos on top of all my
pictures, but that and then thewhole app if you do, thativia
the whole internet if you dothat this is fake.
(40:26):
These are fake posts um, so,along the lines of drawings,
they're also giving you theability to put like stickers on
pictures in your DMs and cutouts.
You know that's been a featurein stories for a while of being
(40:48):
able to like, cut out, you know,a picture or whatever.
So that's going to be a thingin DMs.
And another feature which Ichecked, checked and I already
do have it, and this again goesback to Snapchat, but you can
change the themes on your, theway that your DM chat looks with
(41:10):
individual people I saw that,so that is something that you
have to pay for.
On Snapchat, with thatsubscription that I talked about
, that was so popular.
That is a thing now.
Well, has been on Instagram, sointeresting.
Speaker 1 (41:30):
I think this is kind of like I mean, I think all
these shifts and you know,anybody listening pay attention
Like I hope that people arecatching like what's what we're
talking about here?
Because this is going to be soimportant as we continue to move
forward.
Social media is changing.
It is changing so much and it'sgoing to continue to change and
we have to be willing to makechanges ourselves and say you
(41:53):
know what?
This might be harder, I mighthave to take a whole different
approach.
Doing this personal connectionsthrough these DMs and stuff is
going to be a totally differentapproach.
But they recognize it.
That's why they're investing inthose tools.
So I love that this is a topicthat you brought in today,
olivia, because I know neitherone of us knew what we're going
(42:13):
to be talking about today untiltoday.
So this worked out great and Iknow you've got great ideas too
on on how to utilize thisprivate size too.
So people definitely reach outto us for a discovery call.
Speaker 4 (42:25):
So two things.
If I see posts that have a tonof comments, my first thought is
there must be an argumenthappening in there, and there
almost always is or, you know,for businesses, half the time I
think they're fake commentsanyway.
Speaker 1 (42:39):
Well, you know what, before we go down that whole
road, next, next week when wemeet, let's continue to go down
this path, cause I know thatwe've had a conversation just
recently about Amazon reviews.
I think we need to talk aboutsome things that we're seeing,
so we've become more aware of iton a customer side and also as
a business side.
Speaker 3 (42:57):
Brian, I have a question back to you as a
business owner.
Like, okay, when we hear thesethings, you know business owners
or upper management they wantto see numbers and things like
that.
So I think that's going to be ahuge hurdle for people and will
be very frustrating for socialmedia managers and digital
(43:22):
people.
So what would you say to abusiness owner or upper
management?
That's kind of like breathingdown the neck of their team
members.
Speaker 1 (43:35):
I think that when it comes to the numbers, and not
even just in social media, we'vegot to start transitioning our
mindset.
Sean and me have been lookingat MailChimp numbers and looking
at that and doing tests andrealizing that even those
numbers aren't adding up anymore, and I think a lot of this is
happening because of the dataprivacy act.
(43:55):
You know a lot of people aresaying I don't want you tracking
my numbers, I don't want youtracking that, I want you
tracking my stats.
When that stuff happens, wedon't see all those numbers.
So it's like using numbers youhave.
Don't let that be dependent onif this is successful or not.
We know it's easy to focus onthe numbers, but it's important
that we realize that data, thatdata isn't always the full
(44:16):
picture, especially when it'snot 100% accurate.
Sometimes real impact comesthrough the feedback that isn't
measurable, like those reviewsor inbox responses, like those
private messages we're talkingabout or personal stories that
are shared with you.
These are all signs that we'remaking deeper connections, that
(44:38):
you're making deeper connectionswhich can be just as valuable
as hard data.
I would actually say it's evenmore valuable.
I think the future is lookingbeyond those numbers.
We're not going to be able tosee all the impact that's
happening and ask yourself howare you truly engaging and
interacting with your audience?
Hey everybody, thank you guysfor what you guys brought today.
(44:58):
Everybody that's listening.
Thank you for tuning in.
If you enjoyed this podcast,make sure you click follow and
leave us a review and,ultimately, we want to hear back
from you.
So click that text link, let usknow your thoughts and send us
some of your feedback.
We would love to hear from you.
All right, well, welcome back to the Mindful
Bytes podcast.
Today we're going to talk aboutCould AI be your closest friend
?
Speaker 2 (00:06):
How?
Speaker 1 (00:06):
to create deeper connections with your followers
by becoming invisible.
Speaker 3 (00:11):
Instagram focusing on DMs.
Speaker 1 (00:14):
Let's go ahead and dive into today's episode.
Everybody, welcome back to theMindful Bytes podcast.
Let's go ahead and introducethe panel.
We'll start with Ashton.
Speaker 2 (00:26):
I'm Ashton, your gadget guru.
Speaker 1 (00:29):
I'm Brian, a Gen X entrepreneur, focused on
strategy purpose and becomingmore aware of the role that
digital plays in our lives.
That was a long intro for me.
Speaker 3 (00:38):
That was a long intro .
I'm Olivia, your social mediasavvy millennial with a title,
not as long as a Gen Xer.
Speaker 4 (00:48):
Mine's not as long as possible, but I am Shana, your
technologically timid Xennial.
Speaker 1 (00:54):
You know everybody that's tuned in.
If you want to make sure, youcheck out the show notes, you
can jump around to differentchapters, different topics that
we're talking about, and alsodon't forget to click that text
message.
We would love to hear yourthoughts.
You can text us directly.
All right, so let's go aheadand start with Ashton Ashton.
What do you mean about AI beingyour close friend?
What does that look like?
What are you even talking about?
(01:14):
Is this a gadget thing?
Are you bringing the gadget?
Speaker 2 (01:17):
It is.
It is a gadget.
Speaker 1 (01:27):
So I've been doing some research, research, um,
I've always been a fan of thelittle tamagotchis, and this is
tamagotchi.
What's tamagotchi?
Speaker 2 (01:30):
I gen extra here little tamagotchi.
I think that's like.
Surely you know what tamagotchiis once you explain it, he'll
probably remember it's like thislittle plastic toy.
It's got a little screen and ithas pets on it and you can, you
take your little keychainaround, your little Tamagotchi
keychain, and you like, raise apet.
Speaker 1 (01:48):
Okay, gotcha, I remember.
Now You've taken me back you.
Speaker 4 (01:51):
Tamagotchi-it.
Speaker 1 (01:53):
Tamagotchi.
Speaker 4 (01:54):
It's about.
Speaker 1 (01:55):
Tamagotchi-it or something like that.
Speaker 2 (01:57):
But basically this is like an AI version of it.
This guy named let's see if Ican say this avi schiffman, I
think I think that's how you sayit went totally the wrong way.
Made good job, made this littleai necklace and it's called the
(02:18):
friend.
If you want to do some researchon it, you can literally just
google friend ai necklace andit's really interesting.
It like listens in on yourconversations and kind of um, it
talks to you.
It like kind of butts inconversations and argues and
like all the things that afriend would sounds more like an
(02:39):
ai mother or an AI teenagerKnows everything.
What would you guys guess?
This thing's price would be,just to kind of give you a
little bit of context.
To give you a little bit ofcontext, for example, the new
Ray-Bans that has the AI in themis $300 base.
(03:02):
Most pieces of hardware are inthat $200, like 200 300 range.
So how much do you think thisnecklace is?
So do we each get a guess here?
Yes, you all get a guess.
Speaker 4 (03:11):
Okay, all right, go ahead is it still in like the um
crowdfunding phase?
Speaker 2 (03:18):
so it's out of crowdfunding.
He's in pre-order right now, um, and it looks like the
prototypes are pretty much likedone, being modified.
It seems like it's already aproduct.
He's just prepping it forproduction is it a pretty simple
design?
Speaker 4 (03:32):
yeah?
Speaker 2 (03:33):
it's pretty simple, doesn't have a screen, it's just
just a pendant necklace with anled, and it has a bluetooth
module, so it connects to aphone okay, we can guess in the
order that we're presenting ourI got questions.
Speaker 1 (03:47):
I got questions can you get like like digital like?
Do you get like little clothesyou can put on your little ai
friend too?
Speaker 2 (03:53):
no, it's just a pendant.
It's just a pendant, okay Ilike that idea you could
probably get a little siliconeprotector for it, like you can
phones, but I mean, I'm glad tohear that they didn't make your
ai friend a rock.
Speaker 1 (04:06):
You remember pet rocks?
Speaker 4 (04:07):
so uh, but yeah, let's go and guess a millionaire
of that yes, let's go and guessthe price here.
Speaker 1 (04:13):
Uh, okay, shana, what are you?
What are you thinking?
Speaker 4 (04:16):
hey, I said we go in the order of what we're
presenting our topics.
Speaker 1 (04:18):
I'm going last oh okay, so ashton's gotta go first
no all right.
So I would say, okay, so arethey using chat gpt?
Is that?
I'm sure that's what they'reusing, probably with this.
Do you know?
Speaker 2 (04:32):
I'm actually not 100 sure, because a lot of the stuff
they've coded is in-house, butit may be ran on that language
model, so I'm not 100 sure onthat, so I'm gonna.
Speaker 1 (04:42):
I'm not 100% sure on that, so I'm going to guess.
I'm going to guess $99.
Speaker 2 (04:48):
Okay, what are you guessing?
Speaker 3 (04:51):
I'm going to guess $1,000.
Speaker 1 (04:55):
1,000, dang that's a wide range, man you really put a
better price tag on friendsthan I do.
Speaker 4 (05:01):
Oh, that's so true.
I'm going to split thedifference, or I don't know if
that's really the right use ofthat term I'm going to say $500.
Speaker 2 (05:12):
Well, it is $100.
No way.
Speaker 3 (05:15):
What.
Speaker 2 (05:16):
It's one of the cheapest pieces of hardware AI
hardware available right now.
Speaker 3 (05:23):
That is shocking.
Speaker 2 (05:24):
It's really cool.
So can I tell you why I guessed?
Speaker 1 (05:26):
really cool.
So can I tell you why I guessedthat price?
Let me tell you why I guessedthat price because you knew
already.
Yes, no, I'm just joking itwasn't because of that you know
we talked about the plod notenot too long ago.
I just ordered the plod notepen, which is actually a pendant
that hangs from a necklace orit can go on a bracelet for $169
(05:47):
.
Speaker 4 (05:47):
Oh, so you thought theirs would be cheaper.
Speaker 1 (05:50):
So I was like it's got to be cheaper because I
don't know what all this isgoing to do.
But I'm like I'm going to go alittle bit.
Plus, ashton kind of gave usthis vibe of these.
Others are like $300, $203.
I'm like, okay, it's got to belower than that.
Then.
Speaker 2 (06:11):
It's like a sticker shock, right.
So what's interesting, what'sactually really interesting, is
that's how this project startedwas a translator pendant, but
from what I've read up on toomuch competition popped out and
then he found this and was likewell, this is way more
fascinating, and then actuallystarted chasing this.
So it could even be the plodpendant that caused part of that
so explain this to us, ashton.
Speaker 1 (06:33):
You said that it butts in, like I just butted in
on your conversation right there, like does it?
Like?
Just does it interrupt aconversation, or do you have to
invite it into a conversation?
Speaker 2 (06:44):
So that's something we're kind of seeing.
Some people have talked aboutit having a speaker.
So it could.
It looks like in the prototypesmost of the time it's actually
texting.
It'll be texting you.
There has been there has been alot of speculation around it
about whether it will have aspeaker, which would definitely
(07:08):
be interesting because it wouldbe able to do things like that,
but it seems like it primarilyright now is listening to what's
happening around you.
If you look at the commercial,its trailer is a perfect way to
show what it's doing, but itshowed somebody like watching a
movie and then it shows like alittle text pop up from it and
(07:29):
it's like, yeah, this is such anunderrated show and you know,
just like conversation starterslike that.
So we'll see if it does.
It may eventually have afeature where it can, but it's
kind of hard telling with usonly seeing prototypes.
Speaker 4 (07:51):
I'm feeling so conflicted about this because on
one hand I could see like howthat would be helpful, like
you're having trouble thinkingof something to say to somebody
you know.
Sometimes you end up insituations like that where
you're like can't find thecommon ground to have a
conversation, but then also I'mthinking like that sounds so
intrusive, like yeah, yeah, itcan be turned on and off, I
suppose yes, it can, but alsothere's like there's been a lot
(08:16):
of talk from this guy, so hiscompany is called based hardware
.
Speaker 2 (08:20):
uh, he's been talking a lot about how he wants to
make sure it's private so theirservers don't take any, at least
currently, the servers won'ttake any information from the
pendant.
It's all stored on your phoneand on the pendant.
So, that helps with some of theintrusiveness, but it also kind
(08:41):
of comes to like what Brian hassaid before fake a connection,
yeah it gives like an illusionof a connection, but it's really
not that's true, except I cansee that it could help you
connect with somebody else ifyou use it properly I mean, yeah
, I mean you've seen the movie.
Speaker 4 (08:59):
I forgot exactly what it's called, but where someone
falls in love with an AI, I meanit can happen.
Speaker 1 (09:04):
Her.
It's her interesting yeah, youknow, I am concerned too about,
like the, the privacy side of it, because you know, there was,
uh, many, many years ago I don'tknow if you remember this shaua
.
There was a, a kickstarter abouta product that it was a watch
and it would memorize, like itwould catch, like if somebody
(09:25):
said something you're like, ooh,that was good.
I don't want to forget that youcould hit the button and it it
took, whatever the last 60seconds was, and it saved it.
So, and that was a big like.
I don't think it actually evertook off because of those
concerns, cause, like, even likethe, the plod notepad ashton,
that thing that's coming out youhave to press a button for it
(09:48):
to start listening and it has ared light that lights up.
Because you have to somehow,you have to let the people all
around you know that they'rebeing listened to, even though I
mean probably everybody on ourphones, we're all being listened
to anyways, um, but, but yeah,I don't know.
That is definitely interesting,and I am concerned too, even
with the fact that, if it storesit on the device for it to
(10:12):
communicate back with an ai,unless the ai is programmed into
that, which I don't even knowhow, like how the ai would be
able to respond with the mostupdated information if it wasn't
connected through some kind ofapi, through the internet and
stuff like that, or why so?
Speaker 2 (10:31):
that's something I think that they are kind of
focusing on.
Is it's not meant to doreal-time weather, real-time
information, such like, suchthings like that.
I think it's more for thesocial side than asking it kind
of like siri, where it's likecan you get me the weather?
(10:52):
Uh, can you check my calendar,stuff like that.
Speaker 1 (10:55):
So it's not a tool.
It is basically hey, I have afriend like you have a friend in
me, you're pendant, you have afriend in me you're basically a
siamese twin is what is going on?
Speaker 4 (11:08):
I just want to say, um, something I learned in my
research is about how carefulyou have to be when you read,
like terms and conditions onapps and anything that's going
to have anything to do with yourprivacy.
Um, is that I never thought ofthis before, but apparently you
know, a lot of apps are likereally pushing in their
(11:28):
marketing about how they're safe.
Your, your data is safe.
You know it's private, nobodycan get your information, but
apparently you have to look andsee if there's some sort of time
limit on that, because theymight change the way they use
your data over time.
And so if there's not some sortof specification that you know,
(11:49):
I have no idea how it wouldactually be worded, but like you
have to make sure that sayssomething about that or in the
future they can change the waythey use your data.
Sorry, I just hit my mic and sothat's something that you have
to learn to look into, whichseems so overwhelming to me to
think about checking all theapps you use and all the tech
(12:11):
you're going to use, like let'sgo back to rotary phones you
want to?
Speaker 2 (12:16):
No, thank you.
So one other thing going back,going back a little bit about
what you were talking about,something else that some of
these articles have like kind ofmentioned is how useful it
could be for, like, dementiapatients and for note taking and
like, when you're going toconferences, having it be able
(12:36):
to hear everything around youand actively write down notes
while you're actually trying toabsorb the information, which
would be interesting ways to useit.
But yeah, it'll be veryinteresting to see because if it
got acquired by a big company,you're absolutely right, their
(12:56):
policies and um end user licenseagreements and all that could
very easily change and thatwould be pretty big, Like who is
their target audience?
Speaker 1 (13:09):
Is it kids, Is it adults or do they?
Did they make a mention Likewho?
Speaker 2 (13:19):
like when you saw it, were they showing videos or
photos of adults using it, orkids?
So I don't have writteninformation, but judging off the
trailers they've released andstuff, it seems to be like 30 to
20-year-old adults, which makessense because a lot of people
that are currently dealing withloneliness is right about in
that age range.
So I believe that's what theirtarget audience is.
Speaker 4 (13:43):
Did they look in the commercial kind of like young
professionals?
Is that kind of what it lookedlike?
Speaker 2 (13:51):
What do you mean by professional, like business?
Speaker 4 (13:53):
people.
Speaker 2 (13:53):
So young, professional, yeah, professional
, yeah, they're dressed, yeah,yeah, business people I think
there might have been one, butmost of it was like more casual
looking.
It was like day to day.
There was like a gamer andthere was, um, like two people
up on a roof and like, uh, oneperson was hiking.
So it's more like for theadventure, kind of like through
(14:14):
daily life.
Speaker 1 (14:15):
Gotcha.
So that is interesting.
Yeah, you have to keep usposted on that.
I've messed with different AIsystems that are responding back
to you and I know there mightbe some people in here that are
X fans and some that aren't.
But X is Grok, I think it'scalled Grok.
They're AI.
You can turn it on a funny mode, which I actually thought it's
(14:38):
actually really fun to hear howit responds, so I could see
something like Grok talking toyou or texting you on there.
That might add some humor inyour day to you, especially if
you're in a job that maybe youare more alone or you're craving
those connections.
But again, I think thatultimately it comes down to man.
It's like you got to draw likewhere's the line and human, real
(15:02):
, human connection, and you knowthis illusion of connection.
So it definitely would besomething I think I could see as
a concern as well and I think,another one.
Speaker 3 (15:11):
Oh God, sorry, no, you're good.
I was just going to say, whenyou mentioned hiking in the
trailer, that kind of likesparked a thought in a different
way for this and thinking aboutcould this be something?
For example, a lot of people gohiking alone or whatever it may
be Could this be helpful inlike solving crimes or different
(15:36):
things like that?
Or like, if someone is founddeceased in their home, could
you see the last things thatthey did, even if it's not like
a murder case, but like couldkind of like you know, people
don't know what happened.
So that's where I went with thisso like, could this be a good
tool in you in use for that?
Speaker 1 (15:59):
so yeah, they could like listen to it and say the
person that was hiking.
The last thing they said washow can you outrun a bear?
Yeah, like well, I think theremight have been a bear chasing
them ray bands do that.
Speaker 2 (16:11):
The meta ray bands, uh, they keep a log in the app
of a lot of the things you askand the results you're given, so
I imagine it would be decent atthat, as long as it is keeping
the logs local that'll beinteresting.
Speaker 1 (16:26):
I think you should next time maybe come in and talk
about the meta ray band.
So oh, yeah, I definitely am.
Speaker 2 (16:32):
That was going to be this week, but after messing
with it I decided I needed to domore research.
I want to get a little bit morein depth for it awesome.
Speaker 1 (16:41):
Well, hey, I would love to hear what anybody that's
listening.
We would love to hear yourthoughts on this too.
Uh, it would just be somethingthat you could see using, or
somebody in your life that youcould use it for a lot, lot of
great ideas.
Libby, that was reallyinteresting too.
About the crime thing, I wasn'teven thinking about that.
Would you wear something likethis?
It'd be interesting to know.
I think that when I get the newAI Plod notepad, that pendant
(17:07):
we'll cover that too and maybecompare what you're looking at
and what that does as well.
Awesome, all right.
Cool.
Well, all right, let's go aheadand shift on over to hey, I'm
not going to go last today.
I'm going to go.
I'm number two.
Welcome to number two, allright.
So what I want to talk abouttoday is how to create deeper
connections with your followersby becoming invisible.
(17:30):
Now, I kind of hinted towardthis a couple of weeks ago and
you know I have people that'salways asking.
You know new clients, peoplethat we're coaching that's
asking hey, what's next?
Usually, when they're askingthose questions, how do we stand
out?
That's probably one of the mostpopular questions.
How do we stand out acrossdigital platforms?
They're always looking for thenext big digital platform.
(17:53):
That's kind of where the mind'salways going.
But I just had a meeting theother day with a friend and we
were talking and we're talkingabout how, like on social media,
we're seeing less engagement,less interaction, and what that
conversation turned into was youknow, I really feel like people
(18:13):
are becoming numb to socialmedia.
Sean, you and me were justtalking about this.
I feel like people are becomingnumb to it because it's just
something we see, even likestories.
I can look at my stories andsee I'm getting great views, but
if I put a question in there,not many people will respond
compared to how many peopleviewed it that I could actually
see looked at it.
And I'm like why?
(18:33):
And my friend asked me, whyaren't people like, why aren't
people responding?
I'm like, well, think about it.
When you flip through stories,what do you do?
And they're like why just clickthrough the stories, just flip
through it?
I was like, well, that's whatthey're doing.
I look at it like this thetools that we use to connect
with people in real life and indigital are consistently
changing.
They're always changing.
(18:53):
So why wouldn't our approachand our strategy need to change?
I think that's where I want toencourage people that's
listening.
If you're asking like, hey,maybe you've asked that question
how can we stand out, how canwe make what we do on marketing
more effective, and I'm going towarn everybody that's listening
and I want to hear your guys'thoughts on this too, as we
(19:16):
start talking about this.
But I want to warn everybodythat, if you're listening, that
this is a, this is not a quickstrategy that's going to help
you and you're gonna be like yep, tomorrow everything's changing
.
This is going to take more timeand it's going to require you
to be more intentional withevery interaction that you have.
It's going to require you to bemore intentional with every
interaction that you have.
It's going to require more.
(19:36):
And when I, when I share thiswith with people on zoom, that's
one of the things theyimmediately, almost every time
they say right afterwards, iswell, that's, that's going to
take a lot of time.
Yes, it will.
So when I say, you know,deepening your connection by
becoming invisible, I actuallydecided to say it that way
because I have written here inmy office I guess it was over a
(20:00):
year ago during one of myreflectionist times that during
that reflection time.
The thought that came to me,that God showed me, was be okay
with being invisible Not in abad way, but be okay with
becoming invisible.
Being invisible not in a badway, but be okay with becoming
invisible.
And what I mean by that?
When it comes to what's thenext big way to stand out, it is
shifting from your public feedsto your private feeds, and I
(20:25):
was glad that I was bringingthis today because I know Olivia
is going to tie in probablywith a little bit what you're
going to be talking about withInstagram, but everyone is
focused so much on the publicfeed.
But what about the private feed,like our DMs, the inbox
messages, messenger apps, textmessages?
What are your guys' thoughtsabout that?
I guess?
First, let me ask that questionhow many of you Ashton, shau
(20:49):
, olivia when you guys are onsocial media, do you guys?
Do you guys get a lot ofmessages in your inbox and have
you noticed a, maybe a what'sthe right word Like a?
Have you guys noticed lessengagement on post?
You know personal and poststhat you guys do for?
Speaker 2 (21:09):
businesses.
I get a lot of inbox messages,a lot of direct messages,
primarily from friends, frompersonal people or from friends.
This is mainly from friends.
I do have a few businesses, butI usually ignore them, so oh,
you're saying businesses, inboxyou.
(21:30):
Yes.
Speaker 4 (21:32):
But it's not people you were looking for an
interaction with.
Speaker 1 (21:34):
They just randomly interesting yeah, so do you even
know the businesses, or theyjust?
Speaker 2 (21:40):
sometimes I know them , sometimes I don't.
Uh, there's been one, maybe two, that has messaged me that I
was actually following, but mostof them are just brands I I
either, straight up, don't know,or they're a brand that I know
the name, but I don't followthem.
I don't follow any of theirproducts.
(22:01):
I haven't looked at buying anyof their products.
Speaker 1 (22:04):
So let me follow up with another question the, the
brands that you do follow, thatyou know.
Did you look at their messagesor did you ignore their messages
?
Speaker 2 (22:13):
Uh, the brands that I followed.
I looked at their messages theone that or the few that have
messaged me that I didn't followthem.
I wasn't looking at theirmessages.
Speaker 3 (22:26):
I have a follow-up for Ashton.
What kind of messages are theysending you?
What kind?
Speaker 2 (22:33):
of messages are they sending you?
The ones that I'm not familiarwith is usually like, kind of
like an advertisement.
It's buy this product.
Of course, everybody gets thescam of the what's a good way to
say it Basically where they'reasking you to like be a
collaborator or an ambassador.
(22:54):
That's what they say I'm notusing that as part of like the
information I'm giving right now, so that's completely excluded.
But usually it's like there'sbeen a few that have legit, just
messaged me a link to theirwebsite like, hey, buy a product
here and okay, it's like sothey're basically just sending
(23:15):
you an ad yeah, um sales pitch,right, right, yeah, exactly so
to answer your original question, brian, um, I do a lot of my
social interactions and
Speaker 3 (23:29):
dms for sure.
Um, the the thing withbusinesses is that is kind of
frustrating is now some of themare at the point where if they
make a reel, they message youlike everything that they've
done, and that to me, is notactually sending like messages
(23:54):
in an inbox, but you're spammingpeople and, exactly like what
Ashton was talking about, that'sspamming people.
So you're not actually tryingto have a conversation, you're
just trying to spam them to getthem to buy something, which is
it will make you stand out out,but in the wrong way, yeah
(24:17):
that's an easy way to get anunfollow or a block or something
Speaker 2 (24:22):
like that, like very easily, so many people use those
broadcast channels now as likea spam, that I don't accept any
broadcast, like even even somethings that I absolutely love,
like formula one not in theirbroadcast channel because there
is just so much junk that goesthrough that I'm like I I'm not
(24:42):
interested in broadcast.
Speaker 3 (24:43):
The whole feature is ruined for me now but um, yeah,
we will be overlapping some withwhat I'm talking about today
but, short answer.
Yes, I'm all in the DMS so yes,how about you, shawna?
Speaker 4 (24:59):
Yeah, so for my personal accounts.
Um, I use DM pretty regularly.
There's a lot of things that Iwant to say to people, even in
response to their public posts,that I just would prefer to say
privately, so I like to use itfor that.
Um, yeah, for, like, personally, when I'm interacting with a
(25:20):
business, I don't want to DMunless I've reached out to them
first.
So that's exactly what I'll do,olivia is, I'll unfollow them
if they're sending me DMs.
It doesn't happen a lot for me,though, but when it does, I
want to be the one to initiate.
Now, if I initiate a DM andthey answer me on that, I love
it because it shows me likesomeone's there, someone cares,
(25:42):
you know they're.
Speaker 1 (25:42):
There's someone, like you know, paying attention to
these things, so I like that andI'm guessing that's the key
brian when it comes tobusinesses using dm is like
really pay attention, somebodydms you as a business, you know
yeah, pay attention to that andone of the things that I'm what
I see as, as we continue to moveforward and this is again like
(26:05):
any businesses that arelistening you have to be very
cautious on how you use thisapproach, just like what Ashton
is saying, what Olivia is sayingand what Sean is saying, like
if you're using this as a way tospam people, you're going to
annoy them and this is not goingto be your win Not at all.
I know we've talked some aboutreally shifting the mindset of
(26:31):
one at a time, like a one at atime approach.
So you know what you put onyour public feed is for the
entire public, for the world tosee.
You know, if the algorithmshows it to them, they're all
going to see it.
Public for the world to see.
If the algorithm shows it tothem, they're all going to see
it.
So what I'm thinking of when itcomes to shifting to a private
feed, it's not one or the other.
It's both used strategicallytogether at the right time and
(26:55):
the right ways, and if this issomething that you're interested
in, you can click book adiscovery call with me right
there in the show notes.
I would love to talk to youabout it more.
But here's like I want to giveyou a little bit of insight of
what I'm thinking here, whatthis looks like.
For example, if you put a postout there, let's say you know,
let's say it's a, let's say it'sa Christian radio station.
They put a quote out there andsomeone responds to it in the
(27:16):
comments on the public feed.
Uh, and they share somethingand you respond back to them on
the public feed If they're like,maybe asking for a prayer.
Well, now you can say, hey, yes, hey, we're praying for you.
Do you mind if I send you aprivate message?
Ask them for that permission.
Maybe you have something youwant to share with them,
(27:37):
something you can give them, butyou want to transition from a
public conversation to a privateconversation, because that now
opens up the door for you tostart building a deeper
connection with that individual,that one at a time, like one at
a time approach.
Instead of trying to reach themasses, let's try to get the
message out there what you'redoing, what your business is
(27:58):
doing, but then look for thoseopportunities to say, hey, this
is someone that that we couldhelp, whatever service we're
providing, or or maybe we wantto be there to support them.
So let's try to take thatconversation to the, to the
private side.
But get the permission, ask them, you know, let them know.
Like, hey, I got a video We'dlove to send you that would
relate to this.
Like, right now I've gotsomeone that continues to send
(28:20):
me a lot of videos about thefood that we eat.
So, like you know, I'm gladit's not being blasted all over
my, my feeds or anything that Iwrite a comment on, but they're
sending it to me in the privatemessengers so I can look at,
review and we can have aconversation back there.
But even, like, even to theplace of where you, of where you
(28:43):
want them to feel special.
So using the DMs, the inbox,messengers, the messenger apps,
even text messaging, where it'smore of that one-on-one
conversation.
But as soon as you transitionthat as a sales opportunity and
that's what you're using it asonly, you have to build those
relationships first.
So I see it on LinkedIn.
You know, if someone sends me aDM on LinkedIn and their first
(29:06):
approach is they're wanting to,you know, sell their services to
me.
Like, oh, we've been followingyou, we love your material, we
should partner together, weshould.
I'm like I don't even know you.
Who are you Like?
There's got to be arelationship here before I start
going down this path with you,and that's just the wrong way to
use it.
Again, it's a private feed,it's more personal.
So you've got to build thepersonal connection first on the
(29:29):
public.
But B I've had betterconversations on the private
side.
Having those conversations inplace and a business, you can
have a strategy for that, butyou have to have a plan and I
think that the shift from viralcontent that can grab a lot of
people's attention but it's notcreating memorable connections.
(29:51):
So we have to choose.
Those type of connectionsrequire more of an intentional
interaction, which is going totake time.
Building those and taking thoseconversations to private is
going to take time, uh, and it'sgoing to take that one at a
time approach.
So that's what my thoughts wereon it.
(30:12):
I mean, we've, like we have.
I have messed with it and usedit, still using it more.
Now you can look at my postsand I don't have a lot of
comments, but, man, when I do, Iwill message people personally
and it's.
We have such a betterconversation, but it's not like
everybody's eyes on it.
You actually have a moremeaningful connection
conversation, because noteverybody's watching what's
going on as well.
Speaker 3 (30:33):
Um, I think the big struggle for a lot of business
people especially well, justpeople in general with social,
is they're addicted to thosenumbers, right?
So when you go down to aone-on-one conversation, you're
(30:55):
not getting that same dopaminehit of multiple likes or
comments on a post.
So that also has kind of beenthe indicator by lots of people
on success on social right.
So this is really, really,while it doesn't seem super
(31:15):
crazy as far as, like, what youneed to do, it really is outside
of the box thinking and youhave to completely shift your
mentality on what success or youknow, like you, you love to ask
questions back to people, brian, and it's asking that question
(31:36):
of well, if you're just allabout getting those numbers,
those fake numbers, thosedopamine hits, then maybe you're
not the best person to berunning your business's social
media.
Speaker 1 (31:50):
Um, you know so yeah, and it really relates to what
Ashton was saying earlier aboutthe little AI.
Friend, if you're focused somuch on that, then really you're
focused, more, you're more.
Are you more happy with theimage of connection or actually
creating a meaningful connection?
Speaker 4 (32:07):
It makes me think like it's definitely a
conversation that needs to behad, because I think everybody
can agree that you can see lessand less meaningful engagement
happening on social media.
You know, when you were talkingto me about that earlier today,
brian, about you know you justscroll through stories until
(32:27):
someone catches your attention.
It looks to those people whoposted like you looked at it but
really you didn't Like.
you know you might have seen itgo past your eyes, but you
didn't absorb what it was about.
And it's really like that inyour newsfeed for the most part
too.
I mean, you know we're seeingfewer and fewer people liking,
hearting all that commenting forsure.
(32:49):
So, and I mean sometimes peopletell you like well, just make
your content that much moreattention grabbing, but
sometimes then that's going awayfrom your purpose.
So it's just somethingdefinitely needs to be done.
You know, if people are goingto be investing in social media,
it needs to be a meaningfulconnection, it needs to be
(33:10):
something that actually makessense for them to be spending
their time on.
And fighting for that attentionin the newsfeed is not usually
a really useful, you know,investment of that time.
Speaker 1 (33:23):
Yeah, I think that that's it.
Like you know, again, it's tobe memorable.
You're going to have to reallygo deep, or not just tweak
something to get somebody else'sattention, because that doesn't
mean they're going to rememberit.
There's a lot of things thathave been viral, that probably a
lot of us have watched becauseit was viral, it was funny, but
most of those things we don'tremember.
(33:45):
And if we want to stand out like, even like, I want to challenge
you by listen to even thinkbeyond, even think beyond social
media.
This is anything that you'redoing to connect with your
audience.
How are you doing it in a waythat's going to create a more
meaningful connection?
Because I feel like that is thefuture of how you're going to
stand out is really taking thetime to build a connection, a
(34:09):
real connection with each oneperson, one at a time.
And the thing is we neverreally know the ripple effect
that that's going to have onyour business or in people's
lives.
Your business or in people'slives, like if you're, if your
whole business, is based aroundbringing hope to people and
impacting lives, you have noidea the ripple effects that's
going to happen when you focuson one at a time it helps people
(34:29):
be seen, be heard and recognize.
Like that they're not invisible, like this is us becoming
invisible Isn't making othersbecome invisible?
That's the key there.
It's like we want them to knowand see like they are seen.
Let us know your thoughts.
Click that text link in theshow notes.
I would love to hear everybodyelse's thoughts as well.
(34:50):
All right, so, olivia, let's goahead and transition over to
your topic.
I'm curious to know how thisoverlaps some here.
Speaker 3 (34:58):
Yeah, so, yeah.
so, excuse me, by the way,allergies have gotten the best
of me um so the head ofinstagram, adam masseri, whom I
love, if he ever wants to collab, have his people call my people
.
Um no, he recently came out andsaid exactly what you just said
(35:22):
, brian.
Their data is showing thatpeople are not actually in the
feed anymore.
They are more in stories and inDMs, so they're noticing that
as well, which he didn't saythis, but it got me to thinking.
This again shows the popularityof Snapchat, because they do
(35:46):
not have a feed, the whole thingis stories and DMs, and it
continues to rise in popularity,but anyways.
So, with that being said, theyreally are taking a focus on
features when it comes to DMs,because they know people are
(36:08):
there and so they want to givethe best possible experience
that they can.
So I'm just actually going tobe talking about some new things
that they're bringing to yourDMS, because they want you
engaging more in your DMS.
Speaker 1 (36:26):
So um, yeah, cause either way you're on their app.
Speaker 3 (36:29):
So yeah, exactly.
It's, it's, it's them talkingabout it more as well.
You know cause people areprobably freaking out if
everyone's noticing like myposts are not getting a lot of
comments or shares or whateverit may be.
Um, there is no way of showingbusinesses or people someone's
(36:55):
DMing that's going on.
So they're coming out andsaying we're seeing this as well
.
So you know, we want to provideyou a better DM experience.
Speaker 1 (37:07):
Before you go down the features.
I think that's very interestingthat you stated that too,
because I think it was probably,maybe almost a year ago that we
started seeing in our insightsthat Meadow is reporting your
how many conversations werecoming in through your messenger
, your inboxes.
They're giving you numbers onthat, which I was like pay
(37:27):
attention to that becausethey're trying to like, they're
aware of it and everybody elseneeds to be aware of it because
they're wanting to know you knowhow, as a business, they want
to know how effective is it.
We didn't have those numbersbefore.
Now you can see those numbers.
So I'm excited to hear aboutthese features.
Speaker 3 (37:46):
Go for it.
Sorry, I'll quit interrupting.
You See, I'm your AI friend.
No, that was a valid point andit'll be interesting to see if
analytics with DMs get even more.
You know what other things theystart measuring with that.
So, again with Instagram, whenit comes to rolling out features
, they never tell you when it'sgoing to happen, and one day you
(38:08):
pop on Instagram and it's likewhoa, I have access to all these
things.
So one of the new features thatthey're doing is birthday
notifications.
So I know this is already onFacebook, where you know it says
so-and-so's birthday, but now,when it's your birthday on
(38:31):
Instagram, they're apparentlygoing to put like a little chat
circle or bubble or somethingthat says it's your birthday.
That allows you to DM abirthday message and it like
shoots confetti or something.
Apparently.
I actually had a coachingsession this week with one of
(38:52):
our clients and was talking tothem about it and I was like
that's a great way for you tostart conversation, you know,
with your followers and goingeven one step further and even
recording some videos with Well,this was a station, but with DJ
saying happy birthday, blah,blah, blah.
(39:13):
So it's taking it one stepfurther with those types of
things.
Speaker 1 (39:18):
I think that, like what you just said, there too,
like I know, for a while westarted seeing well, I've still
seen it, not many people areusing it, but, like, even on the
public feed, you can respond topeople's comments with a reel.
So I'm like, like you said,like part of the private side,
if you actually send a video onthe private side.
Like those are the things thatI think we gotta be thinking
about.
Speaker 3 (39:48):
So are the things that I think we got to be
thinking about.
So I love that you brought thatup, olivia.
That's really cool idea, yeah.
And then the next things thatthey're offering is being able
to draw on your private DMs.
So like if I wanted to send apicture I could put, like you
know, brian blackout one ofBrian's teeth, or something.
Speaker 1 (40:01):
You just said that because I just came back from
the dentist, right.
Is that why you just said thatyeah.
Speaker 3 (40:06):
That's a fun idea I like that, yeah, so that's an
option.
You know, I'll just be drawingangel halos on top of all my
pictures, but that and then thewhole app if you do, thativia
the whole internet if you dothat this is fake.
(40:26):
These are fake posts um, so,along the lines of drawings,
they're also giving you theability to put like stickers on
pictures in your DMs and cutouts.
You know that's been a featurein stories for a while of being
(40:48):
able to like, cut out, you know,a picture or whatever.
So that's going to be a thingin DMs.
And another feature which Ichecked, checked and I already
do have it, and this again goesback to Snapchat, but you can
change the themes on your, theway that your DM chat looks with
(41:10):
individual people I saw that,so that is something that you
have to pay for.
On Snapchat, with thatsubscription that I talked about
, that was so popular.
That is a thing now.
Well, has been on Instagram, sointeresting.
Speaker 1 (41:30):
I think this is kind of like I mean, I think all
these shifts and you know,anybody listening pay attention
Like I hope that people arecatching like what's what we're
talking about here?
Because this is going to be soimportant as we continue to move
forward.
Social media is changing.
It is changing so much and it'sgoing to continue to change and
we have to be willing to makechanges ourselves and say you
(41:53):
know what?
This might be harder, I mighthave to take a whole different
approach.
Doing this personal connectionsthrough these DMs and stuff is
going to be a totally differentapproach.
But they recognize it.
That's why they're investing inthose tools.
So I love that this is a topicthat you brought in today,
olivia, because I know neitherone of us knew what we're going
(42:13):
to be talking about today untiltoday.
So this worked out great and Iknow you've got great ideas too
on on how to utilize thisprivate size too.
So people definitely reach outto us for a discovery call.
Speaker 4 (42:25):
So two things.
If I see posts that have a tonof comments, my first thought is
there must be an argumenthappening in there, and there
almost always is or, you know,for businesses, half the time I
think they're fake commentsanyway.
Speaker 1 (42:39):
Well, you know what, before we go down that whole
road, next, next week when wemeet, let's continue to go down
this path, cause I know thatwe've had a conversation just
recently about Amazon reviews.
I think we need to talk aboutsome things that we're seeing,
so we've become more aware of iton a customer side and also as
a business side.
Speaker 3 (42:57):
Brian, I have a question back to you as a
business owner.
Like, okay, when we hear thesethings, you know business owners
or upper management they wantto see numbers and things like
that.
So I think that's going to be ahuge hurdle for people and will
be very frustrating for socialmedia managers and digital
(43:22):
people.
So what would you say to abusiness owner or upper
management?
That's kind of like breathingdown the neck of their team
members.
Speaker 1 (43:35):
I think that when it comes to the numbers, and not
even just in social media, we'vegot to start transitioning our
mindset.
Sean and me have been lookingat MailChimp numbers and looking
at that and doing tests andrealizing that even those
numbers aren't adding up anymore, and I think a lot of this is
happening because of the dataprivacy act.
(43:55):
You know a lot of people aresaying I don't want you tracking
my numbers, I don't want youtracking that, I want you
tracking my stats.
When that stuff happens, wedon't see all those numbers.
So it's like using numbers youhave.
Don't let that be dependent onif this is successful or not.
We know it's easy to focus onthe numbers, but it's important
that we realize that data, thatdata isn't always the full
(44:16):
picture, especially when it'snot 100% accurate.
Sometimes real impact comesthrough the feedback that isn't
measurable, like those reviewsor inbox responses, like those
private messages we're talkingabout or personal stories that
are shared with you.
These are all signs that we'remaking deeper connections, that
(44:38):
you're making deeper connectionswhich can be just as valuable
as hard data.
I would actually say it's evenmore valuable.
I think the future is lookingbeyond those numbers.
We're not going to be able tosee all the impact that's
happening and ask yourself howare you truly engaging and
interacting with your audience?
Hey everybody, thank you guysfor what you guys brought today.
(44:58):
Everybody that's listening.
Thank you for tuning in.
If you enjoyed this podcast,make sure you click follow and
leave us a review and,ultimately, we want to hear back
from you.
So click that text link, let usknow your thoughts and send us
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