August 9, 2024 • 33 mins
In this episode, Brian shares how AI is reshaping various industries, from recruitment to customer service and even sports coaching. Imagine having AI help you make smarter inventory decisions or reducing daily tasks. But with these advancements come real concerns about privacy and regulation. We'll discuss two stories recently published about Meta's AI and Apple Intelligence, the importance of data transparency and user consent.
Shawna talks about her hilarious yet perplexing encounters with her new iPhone 15, which seems to be moving on its own. Could Apple be hiding some quirky code in their software?
Olivia raises an important point about using social media platforms to broadcast a brand’s political stance. Are we feeding the chaos? With social media platforms like X, Facebook, Instagram and even LinkedIn overflowing with political posts, it’s a challenge to avoid it all. Join us as we discuss ways to navigate the flood of information without losing our sanity.
Links Mentioned:
- Social Media During an Election Year
- AI Fixes for Common Business Problems (EntreprenuerMagazine)
- Meta's AI (SocialMediaToday)
- Apple Intelligence (TechCrunch)
- Academic Publisher AI Deal: Professors Outraged (Chronicle)
- Meta's Llama 3.1
Let's Figure This Out Together:
- Schedule a Discovery Call
- Book Brian for a Keynote, Speaking Engagement, Team Workshop or Interview
- Get Help with Digital Strategy, Consulting, or Coaching
Affiliate Links:
- Launch your own podcast on BuzzSprout
- Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome back to the Mindful Bytes podcast.
Today we're going to talk abouta revisit of phantom vibrations
.
Speaker 3 (00:06):
Is social media in an election year driving you crazy
?
Speaker 1 (00:10):
And I'm going to talk about seven business problems
solved using AI and AI concernson the rise for Meta and Apple.
Ai is crazy All right, so let'sgo ahead and introduce you to
the podcast panel.
Speaker 4 (00:26):
I'm Ashton, your Gen Z tech fanatic.
Speaker 3 (00:28):
I'm Olivia, your social media obsessed,
millennial.
Speaker 2 (00:32):
And I'm Shauna, I'm a Xenial and I'm a resistant
rhinoceros.
Speaker 1 (00:38):
A resistant rhinoceros, I know Well, get
ready for this.
Get ready for this because,since this episode we're going
to be talking about AI, I use AIto help me with my introduction
.
So I am your Gen X businessleader who's seen it all, from
the rise of the internet to thefall of the fax machine, all
right.
So let's see if Shauna cannotresist and go ahead and kick us
(01:00):
off for this episode.
Speaker 2 (01:02):
Okay, I will do that.
So this is just a little update.
You know, we talked in aprevious episode about phantom
vibrations, you might rememberthat, and okay.
So Brian made me get a newphone.
This is kind of where part ofthe resistance comes in, because
I will fight for as long aspossible to not get a new phone.
(01:25):
I don't see the point.
I don't want to spend the money.
I already know how to use thisphone, so I don't want to move
all my contacts, like the wholething.
It's a nightmare, you know.
But Brian made me and hebrought me home this pretty pink
phone and I love it.
Okay, but it moves on its own,I'm not kidding.
Okay.
(01:46):
So now I'm starting to wondermaybe they're not phantom
vibrations.
I wanted to put this challengeout to the world.
Will someone look into the codeand find out if Apple has put
it in our phones to vibrate whenit doesn't have a need to
vibrate?
I am pretty sure that it does,because this phone, this
(02:07):
particular phone, which one isit, brian?
Speaker 1 (02:09):
It's the 15.
Speaker 2 (02:11):
Okay, it's 15.
The little one right Like it'sthe teeny, tiny little 15, and
that's its technical name.
We were sitting at a restaurant.
It was sitting on the table andit literally flew off the table
and hit the pole behind us andcracked my brand new screen.
Speaker 1 (02:27):
Well, let's, let's go ahead and really give the full.
Yeah, let's give the full storyhere, Olivia we brought it home
.
We brought it home and it felloff the table a couple of times
and she, she cracked the screen.
And then we bought a phoneprotector, a screen protector
Like let's go ahead and buy ascreen protector protector so
that way it doesn't crackanymore.
And we literally were going outfor our anniversary dinner and
(02:49):
I said let's go and put this on,just in case it came in that
day.
We're at the restaurant and assoon as we're sitting there
eating, that thing flew off thetable and busted the whole
screen protector we just put on.
So yes, she's right.
Speaker 2 (03:01):
I mean, if you're real into clarity, that first
day I got it it didn't crack thescreen, it scratched it.
Remember.
Speaker 1 (03:07):
Scratched it.
Yes, oh yeah, that's right,it's a big scratch.
Speaker 4 (03:10):
It's an incredibly deep scratch.
Speaker 1 (03:12):
Yeah.
And mine has done the samething.
I've got the 15 Pro Max and itwas sliding off things like a
couple of times.
I'm like what in the world?
So finally I was like I got tobuy a case for it.
It hasn't slidden off anymore.
Speaker 3 (03:26):
But that is I don't know.
I have the 15.
Mine doesn't do that, I thinkyou guys need to write a scary
movie because you have hauntediPhones.
Speaker 2 (03:37):
Yes, that's probably true.
Either that or, like I said,Apple has put some hidden code
to make our phones vibrate.
You know, randomly that doesmake sense.
Speaker 4 (03:47):
I have an Android and I don't have to deal with any
of these issues.
Speaker 3 (03:51):
You have a whole other set of issues with the
Android.
Speaker 1 (03:56):
Exactly.
Yeah, he's brought some ofthose things to me too.
I'm like you know you wouldn'thave that problem if you had an
iPhone.
I'm going to take that stabevery time I can.
Olivia, is your phone in a case?
Speaker 3 (04:09):
Yeah, it's in a case and I have a screen protector,
but it's never done that before.
But I think there could besomething to what Shauna says,
like if you haven't been on yourphone in a while or something
and they do something to makeyou get back on that thing.
Yeah, so maybe the problem isI'm on my phone all the time so
(04:30):
I'm not able to see it slideaway they don't have to buzz you
yeah, exactly like we can takeher off the buzz list we don't
need.
Speaker 1 (04:38):
We don't need to reach out to olivia yeah, you
never hit the time limit.
Speaker 2 (04:42):
Yeah, nope, she's back again.
All right, it's no big deal.
Speaker 1 (04:45):
Yeah they're like as long as she's yeah.
Nope, she's back again.
All right, it's no big deal.
Yeah, they're like as long asshe's got TikTok she's going to
be on the phone so we're good.
True, that is very true.
Let's go ahead and transitionover to Olivia.
Olivia, let's talk about socialmedia during this election year
.
Speaker 3 (04:59):
Do you feel like your news feeds are filled with a
ton of political posts and areyou tired of seeing them?
Speaker 2 (05:07):
Yes and yes.
Speaker 1 (05:08):
Well, okay, first, I would love to hear what people
think that's listening to thepodcast.
Let us know by clicking thattext On my side.
I didn't even know we're in apolitical year right now.
No, I'm totally joking.
Yes, I can't stand it.
Speaker 4 (05:22):
It's pretty minimal, it hasn't been too much, but
what platforms are you on too?
Reddit, instagram, little bitof Facebook.
Speaker 1 (05:31):
I see it everywhere.
Yeah, I see it everywhere.
Speaker 3 (05:34):
It's honestly also annoying that I feel like it's
really started to spill in thiselection year to LinkedIn,
really started to spill in thiselection year to LinkedIn.
I'm like I thought that was theone platform that we were safe
from all of this stuff, right,but anyways, we know that there
(05:55):
have been two huge events andthis is not a political podcast,
so that's not what we'retalking about but there were two
very big events that affectedboth parties in the country, and
what got me thinking about thiswas, again, people were going
crazy in my newsfeed, but alsosome people and brands that I
(06:21):
was not expecting to post acertain way did, and so I was
like taken aback by like wow, Idid not know you were going to
have a very like hard stancethat way.
Speaker 2 (06:37):
Olivia, is this the first year that you've noticed
brands making kind of politicaluh stands in social media?
Speaker 3 (06:46):
Um, I feel like in 2020, it was even worse, um,
with people like trying to takea stand, um, but from what I've
seen and my research and whatI've gathered, um, people are
kind of like tired of it and Ithink it was more.
(07:11):
I think more brands andparticular people, artists,
whatever it may be they feelmore confident to say things
that they would not havenecessarily said, you know,
things that they would not havenecessarily said, you know, even
five years ago, um, because itjust wasn't like, I guess, as
socially accepted.
But I feel like it, it it hasbecome that way.
(07:34):
You can read all the tips aboutif you're a business and should
you be taking a stance orwhatever it may be.
Um, I wrote about it onkillerbmarketingcom so you could
click the link below.
But just one quick fact only25% of people are even expecting
(07:57):
anyone to have any sort ofstance.
So that's 75% of your followers, your customers, that don't.
They just want your product,right?
They don't want to know yourpolitical stance, I guess,
behind the scenes.
Speaker 4 (08:17):
So, yeah, that's what I was going to ask was does it
seem like people are just kindof fine with you having that
opinion, or does it start up alot of engagement within the
posts?
Or what's the benefit and thedownside to a brand sharing
their political belief?
Speaker 3 (08:36):
So, yeah, I mean the benefit you.
That is going to get you somequick engagement.
But, like we always talk about,is it the right type of
engagement that you want?
Is it the right type ofaudience that you want?
No, we're all about buildingcommunity.
So why would we want to createa community that is divisive,
(08:58):
when we're already divisiveenough?
So we want to build, you know,a positive community.
We want to give people a breakfrom all of that noise and
negativity.
So, um, just my personalopinion is there's really really
(09:19):
no reason to do that, Unless,obviously, if you are a
candidate or something like that.
But other than that, I don'tsee the benefits.
Do you see any benefits, Brianor Shauna?
Speaker 1 (09:34):
No, I think that I'm agreeing with you on that.
You know there's going to be,hopefully, that people that are
seeing this in their feeds areaware of this as well.
There are going to be brandsand people that are going to put
those posts out there justbecause they want to get your
reaction.
Speaker 3 (09:52):
Yeah.
Speaker 1 (09:53):
They want to get that engagement, even if it's bad.
Actually, some of them thatfuels them, like they want us to
do that, like you've got somany things that that could
really use your energy and yourattention for the day.
Don't give it to things likethat, because you're just
feeding it.
Just I guess let's go ahead andgo back to Shauna's description
of herself Resist it, resist it.
(10:13):
You don't need to do that.
If you're scrolling Facebookand you see it and you're like,
oh, I don't even just resistresponding, and just you know,
unfollow them.
That's one thing they don'twant you to do.
They want you to react.
Just unfollow them, you know.
Just remove it from your feed.
Don't fall into that trap.
Use your energy and the timethat you have today on something
more more effective, morepositive and more life giving.
Speaker 2 (10:36):
So yeah, yeah, Life is stressful enough Like.
Don't give your energy and yourpassion and you know add to
your stress by letting Facebookor whatever, get you all worked
up.
Speaker 4 (10:48):
Yeah, I agree.
Speaker 2 (10:48):
I don't think anyone's ever changed anyone's
mind by fighting on Facebook.
Speaker 1 (10:52):
That's actually a that's actually a good question,
like I would love, like anybody, let us know, you know, since
the text has it ever changedyour mind?
These kinds of posts on socialmedia, has it ever changed your
mind?
Kind of posts on social media,has it ever changed your mind?
Let us know that and thefeedback by clicking that text
button and send us a message ohyeah, I would love to know that
as well yeah, I would encourageeverybody to stick with the old
(11:13):
dinosaur way if we go back tothat stick a yard sign in your
yard.
Don't think we don't need to seeit all on facebook, not at my
neighborhood, the hoa says nope,think about yard.
Speaker 3 (11:22):
We don't need to see it all on Facebook, not at my
neighborhood.
The HOA says no.
Speaker 1 (11:23):
Think about it.
If you don't want to see it,why would you?
Yeah, why even respond to it?
You're just feeding that, sodon't feed it.
Don't feed it.
Speaker 3 (11:29):
Yeah, Don't feed the feed.
Brian says.
Speaker 1 (11:32):
Yeah, that's right.
Don't feed the feed.
Feed the people, and the peopledon't want that.
Pay attention to it.
But, yeah, definitely go checkout Olivia's blog on the Killer
Bee Marketing website.
There's a link to it in theshow notes, so, all right, so I
know this is a little bitdelayed, but we're finally here.
We're finally here.
I'm going to talk about theEntrepreneur Magazine article
that I was reading and basicallywhat we're going to talk about,
(11:55):
and I can't wait to hear whatyour guys' thoughts are, and we
would love for you to hear anyof our listeners' thoughts too.
As I go through this, I'm goingto go through seven business
problems that have been solvedusing AI.
That's where I'm going to startNow.
I know there might be somepeople tuned in.
That's like AI.
I don't know.
I don't trust it, and we'regoing to get to that too,
because obviously, here atKiller Bee, we're supportive of
(12:19):
AI.
We've used it to help us in alot of ways.
We talked about that in anearlier episode, but there's
also concerns that we have to beaware of, and we're going to
talk about that after we talkabout these seven problems.
So let's go ahead and firststart off with these seven
business problems that weresolved, and I'm going to put a
link to the EntrepreneurMagazine article because there's
a lot to read there and I'mdefinitely not going to be able
(12:40):
to go through it all, but I wantto definitely highlight these
seven problems that they broughtup.
So the first problem, which Ithought this was a very good use
of AI I'd never thought of it.
But recruiting there was acompany that used it for
recruiting.
Actually, they said theyoverhauled their recruiting
process using OpenAI's ChatG GPT, which there's a lot of power
(13:04):
behind that, and here's whatthey did they made job postings
more searchable and appealing.
And think about this as I'mgoing through these things,
Think about how this might applyto the work that you're in.
The other thing that they didis they used it to update their
interview questions.
Thing that they did is theyused it to update their
interview questions.
Now I know Olivia and Shaunaand Ashton like I've literally
(13:26):
done that even for onboardquestions for clients.
So when I had a meetingscheduled, I would use AI to
help.
I would share what questions Ihad and then asked it to help
fill any gaps if there was anyother questions that maybe I
wasn't thinking of, and it woulddo that.
So this company used it to helpwith their interview questions.
Now they also it says that theyused a proprietary AI tool which
(13:47):
I thought this was veryinteresting to find external
candidates that were similar totheir top employees'
characteristics.
I'm like whoa, that's prettyadvanced.
Now, get this, like you,definitely, definitely.
If you find these thingsinteresting and you find that
these these are just basicproblems that they listed that
companies were solving, go readthis article Again.
(14:10):
The links in the in thedescription of the show notes
here.
Here's here's get this.
This is their final reportafterwards.
Before, when they did it theold way, they had around 111
applicants that would fill itout.
Five referred for interviews.
They said afterwards now theyreceived 250 applicants and they
(14:31):
had 118 referred for interviewsinstead of five, and they
actually hired five and have 14more put back in a pipeline in
case they need to bring somebodyelse in.
So that's pretty amazing tohear how they're using AI for
recruiting.
I thought that was really cool.
Speaker 3 (14:49):
I would have never thought to use AI for something
like that, so I think that'sreally cool.
Speaker 4 (14:57):
It goes back a few weeks to what you were just
saying.
Ai isn't meant to replacehumans.
It's meant to improve our work.
We.
Ai isn't meant to replacehumans.
It's meant to improve our work.
We use it as a tool to improvethat.
And that's a really goodexample of it doing that.
Speaker 1 (15:08):
Yeah, improve processes and people.
Can we use it for processes andpeople?
Speaker 2 (15:12):
And piggybacking on what Ashton said, it wasn't AI's
idea to use the personalityprofiles Somebody thought of
that and then use that tool tomake that streamline.
So that was really smartbecause it sounds like they got
a lot more quality applicantsthat they then moved on in the
process.
That's a pretty big deal.
Speaker 1 (15:34):
All right.
So the other one was anothercompany used it to help improve
their customer service.
Now, I thought this was prettycool We've actually touched on
this a little bit but thiscompany used it for their busy
season, like a holiday event.
I can't remember what thecompany did.
It was kind of like think oflike a florist company where,
(15:55):
during a certain holiday, youmight have a lot of people
buying flowers and stuff likethat, so a lot of people are
coming in.
Well, this company, during abusy season, they would normally
have to hire in seasonal help.
They have to bring in seasonalhelp, but this time they use
Zendesk.
Zendesk has an AI service nowand the bad thing about seasonal
is, they said you know, theyhave to bring people in, try to
(16:16):
train them, and they wouldn'treally be up to the knowledge to
be able to respond tocandidates and stuff or issues
that's going on to theircustomers.
So, using this Zendesk AI,they're really able to fine tune
it and what they did.
We've mentioned this beforeabout using AI like AI chatbots
and creating what they call ahybrid bot, where it's using AI
(16:38):
and then at a certain point, ifit needs to, it actually hands
it over to a real person.
So that's what they were doing,and they said now the customer
is engaged with a chatbot firstand that chatbot will hand off
bigger issues to an actual agentand get this.
They said that there was a 39%reduction in tickets because of
this, so the AI had reducedtheir tickets that went to live
(17:02):
agents by 39%.
Speaker 2 (17:04):
I think if you look at it from a bigger picture sort
of view, you could see how acompany could do so much better
with customer service by puttingsomething like this in place,
that then their business couldgrow and then they could hire
more full-time people you knowto invest in as opposed to
seasonal work, you know.
(17:25):
So I could see it being goodfor a business overall, even
though in the beginning it mighttake some work away.
You know, in the long term, ifthey really, you know, harness
the power of that, it could endup giving a lot more people jobs
giving a lot more people jobs.
Speaker 3 (17:40):
Yeah, I was just going to say I know Meta is
investing in a lot of AI, buttheir customer service is the
pit, so maybe they need to beusing it in a different way.
Speaker 1 (17:56):
Yeah, I agree, you know we've talked about this.
I think Olivia Yumi's talkedabout this, even with radio.
You know, I know Meta, as Ithink Olivia Yumi's talked about
this even with radio.
You know, I know Meta.
As we said, Meta's invested inAI.
I think it's called Llama 2 orsomething like that or maybe I
think there might be on Llama 3now, but I know Shauna probably
loves it because it's got theword llama in it.
So it's not what you think.
(18:16):
I love llamas, I want a llama.
Speaker 2 (18:20):
Three llamas.
Speaker 1 (18:20):
I want a llama, three llamas, that'd be great, but
you know they were using, liketheir AI has a where you can
actually connect a video of aperson and it seems like that
person's you know, talking,interacting with you.
And one of the things that Ihad some radio stations ask me
about was they're talking about.
They want to create a more of aconnection with their DJs.
So some of their thoughts werewe're going to send out, we're
(18:40):
going to give a text number thatgoes to DJ themselves.
Like, what do you think aboutthat?
We can give a text number wherethey can text the DJs.
And I said, well, uh, how manylisteners do you have?
And like, well, we got like250,000 listeners.
Like, okay, imagine would youwant someone to give 250,000
people your number to text youanytime during the day?
And you're like, no, I'm likeokay, and imagine doing that to
(19:02):
a personality, like an on-airpersonality that is already
probably wearing a lot of hats,got a lot of stuff they're
trying to do.
So some of the suggestions thatI gave them was come up with a
hybrid AI chatbot solution.
If you use a service like Llama, be thinking about that, where
maybe you could create a videoversion AI of the DJ and be very
(19:23):
open that this is AI andthey're kind of handling the
normal conversations until itgets to the point where they can
actually hand it off to the DJto get back with them and say,
hey, they're going to get backwith you in, like within the
next 24 hours or, you know, or48 hours, whatever is realistic.
But don't put all that on topof one person, cause that is a
lot.
(19:43):
So another company said thatthey used it to improve
inventory.
Okay, I know some of us hereprobably have worked somewhere
where we had to do inventorychecks and stuff.
Speaker 2 (19:54):
Anybody I have.
Speaker 1 (19:57):
Yeah, did you love it .
Speaker 2 (19:59):
No.
Speaker 1 (20:00):
No, nobody likes.
Inventory, nobody likes.
I think that's usually whenpeople want to try to take
vacation, but companies are likeno, it's inventory, nobody goes
on vacation, it's the uh unlessit's it's the, unless it.
Speaker 4 (20:10):
Yep found that out Unless it's management.
It's the Michael Scott meme ofhim having to do inventory.
A perfect storm.
Speaker 2 (20:18):
That's why I went on vacation.
You were supposed to do itwhile I was gone.
Speaker 1 (20:22):
What I love about this company they said that they
used it to improve inventory byde-risking their buys.
So they used AI to help themdetermine what they should buy,
how much they should buy, whatsizes.
And then also it even provideda demand forecast, like, hey,
these are items that might bemore on demand with the season
(20:45):
you're stepping into.
They used a service I don'treally know how to pronounce it.
It's spelled S-I-N-G-U-L-I, soI'm going to guess it's Singoli
that is an AI inventorymanagement platform that they're
using, so it might be somethingto check out.
I thought that was pretty cooluse.
Another one is using it forengaging with customers.
Now I wrote in here to see themagazine because I am not going
(21:10):
to be able to go into all thisbecause there's a lot here.
So definitely check out thisarticle.
But I'm going to be able to gointo all this because there's a
lot here.
So definitely check out thisarticle.
But I'm going to read this herebecause this is like.
When I read AI engages customers, I'm like, all right, I already
had a thought.
I thought this was going to belike another chatbot thing, but
it's so much more so I got toput on my glasses, my Gen X
glasses, so I can read this.
It says after squash players.
(21:31):
So I'm reading this fromEntrepreneur's Magazine after
squash players step off thecourts, they have the same
question that every athlete does.
How did I do?
Basically, what AI is doing is,when they step off, each player
sends videos of their matchesto the live sports AI app on
their phone and then AI analyzesthe recordings and calculates
(21:51):
how many calories they burn, howmany shots they hit and other
data points.
I mean it just goes on and on.
I'm like what the heck?
So I did not expect that withengage with customers, but
there's a lot there and it'd betoo much for me to try to cover
in this podcast.
So if you're like that soundsinteresting, go check it out.
And I know that.
I think, sean, I think you andme were looking at ChatGBT.
They're bringing out a videoedition of it where, when you
(22:14):
click the little sound thing, itcan actually look at you and
you can say, hey, I'm gettingready for a presentation.
What do you think?
How do you think I look?
And it actually suggests thingsfor you to change and laughs
and has like emotions.
It is crazy.
Speaker 3 (22:28):
AI is crazy.
Speaker 4 (22:30):
So quick question when you were talking about that
first bit, did you say that wastennis?
Speaker 2 (22:35):
Squash, he said.
Speaker 4 (22:37):
Squash.
That's actually reallyinteresting because there's an
app that popped up on my GooglePlay and it is an app that
records you while you playtennis and it calculates in what
areas of the court you'restrongest at, where your
positioning needs to be improvedum, your shots hit and stuff
(22:57):
like that, and so when you'rejust talking about that that's
what it was reminding me of itwas called seven, six I like
hearing all of this again.
Speaker 3 (23:07):
Going back to ai not replacing people, but enhancing,
like making better.
Just with what you were talkingabout, what Ashton is talking
about, I feel like this actuallycan make sports better, because
not everyone can afford to havea personal coach like some
(23:29):
really high athletes do.
So this is allowing, you know,people that are interested in a
sport to get personalizedcoaching that may not have the
funds to do that, which makesbetter players overall, which
makes fun, funner matches, gamesto watch, because more people
(23:50):
are training and getting coachedthat may not have had the money
to do that before.
Speaker 1 (23:57):
That's such a good point.
It's like leveling the playingfield.
Speaker 3 (24:00):
Yeah, exactly.
Speaker 2 (24:02):
Not to mention the health benefits for people who
might not ever want to get tothe point of being professional,
but I've given up on lots ofsports because I just couldn't,
you know, understand, I couldn'tget the hang of it, I couldn't
understand the rules or whatever.
So, like you know, think of allthe people that can, you know,
actually fall in love with thesport when they can understand
(24:23):
it better.
And then the health benefitsrelated to that.
Speaker 1 (24:26):
Yeah, so another problem that it's actually
helping businesses with isreducing coding time.
Now, I know our developer Samiwould probably love that I with
is reducing coding time.
Now, I know our developer Samiwould probably love that.
I know he's already beentalking about some AI stuff, but
a company, an email company,called Superhuman.
You know they have AI thathelps their customers with email
, but now they're actually usingAI to help streamline their
(24:46):
team's workflow behind thescenes so, and they're using a
service.
You know ChatGPT has always gotits mix in there, but they're
using chat GPT and get hubs AIcoding assistant.
I don't know nothing about that,but might be something to check
out.
Uh.
Another thing is creatingmock-ups.
Uh, you're trying to createmock-ups of products and stuff
on Photoshop, uh, illustrator.
Uh, a lot of companies are nowusing mid journey, which mid
(25:09):
journey is amazing.
I use it a lot for creatingimages, but they're using
Midjourney and Microsoftdesigners image creator tool to
generate AI mockups.
So, definitely check out thisarticle.
The last thing that that theymentioned was making tedious
tasks easier.
I really like this one becauseI think this is something that
(25:32):
we really need to be thinkingabout if we're going to
implement AI into what we do.
It's something that we talkedabout at Killer Bee.
We're using AI to help takenotes during our consulting
sessions for our clients to takethat off of their plate, and
then we have a custom AI chatbotthat they can go back and log
in and reference and look uptheir past notes.
(25:52):
So they said that this companyis building tools that utilize
AI to reduce friction.
So I want to transition to AIconcerns, because I know there's
people listening that'sprobably got AI concerns and
that's okay.
I think it's good for us tohave any new technology, to have
concerns and be aware of things, and even for some of the
(26:13):
things that has surfaced lately,it's brought things to my
attention like, hey, we need tothink about these things, to be
aware of it.
I'll start with meta.
Yeah, meta AI.
This came from the source, fromsocial media today, so I'll
make sure I post a link to this.
You guys can check it out inthe show notes.
So they had a setback in Europeand in Brazil due to scrutiny
(26:38):
over how they're utilizing userdata and its process.
Now, that doesn't really comeas a surprise, probably to a lot
of people with meta.
We've seen that in the past andagain.
This is just what they'rereporting.
It was first reported by acompany called Axios A-X-I-O-U-S
.
I'll put a link to that as wellso you can read up on it.
(26:59):
But it says that meta isscaling back its AI push in
Europe due to concerns aboutpotential violations with the
Europe's rules around data usage.
So they had an advocacy group itwas NOYB and they called the
Europe regulators to investigateMeta's recent policy changes
and I want to read to you whatthe NOYB said.
(27:22):
Here's what they said Meta isbasically saying that it can use
any data from any source forany purpose and make it
available to anyone in the world, as long as it's done via AI
technology.
Meta doesn't say what it willuse the data for, so it could
either be a simple chatbot,extremely aggressive
personalized advertising, oreven a killer drone, which I
(27:45):
know that's a big fearadvertising or even a killer
drone, which you know everybodythat's, I know that's a big fear
, you know, like Terminatorthing.
It doesn't help that during theJoe Rogan show Elon was like oh
yeah, that'd be crazy easy to do, and now that all got a lot
worse.
You know, knowing that they'regoing to use this, the human
input, to feed these AIs.
Where's the line drawn, like dothey have the right to decide
(28:06):
whether our content can be usedor not?
Should we be able to decidethat?
Should we have an option to beable to opt out, like?
What are your guys' thoughts onthat?
Speaker 4 (28:13):
100%.
We should be able to opt out.
Actually, it should probably bean opt-in service.
It probably shouldn'tautomatically opt you in.
It should be that you opt in byyourself.
Yeah.
Speaker 1 (28:25):
That's a good point.
I that you opt in by yourself.
Yeah, that's a good point.
I like that.
It's an opt-in service, not anopt-out.
I mean they made it do that foryour email.
If someone has filled out aform on your website, you can't
automatically have it checkedanymore.
That was part of some of thechanges in privacy.
You can't automatically have itchecked Like, hey, add me to
your email.
You have to leave it.
Speaker 3 (28:53):
They have to in, not opt out because of that.
So that's a really good point.
Speaker 1 (28:55):
Ashton, I feel like Meta is trying to do the ask for
forgiveness versus permission.
I get that, I get that and I, Iand that's the.
You know I wasn't surprised.
We've seen this stuff before,but I was surprised about
Apple's intelligence feature.
The source is tech crunch.
This is TechCrunch.
This is from their article.
It says in July, Proof Newsreported that Apple used a data
set called the Pile I've neverheard of that, but anybody that
(29:18):
knows data stuff probably hasbut it's called the Pile, which
contains subtitles from hundredsof thousands of YouTube videos
to train a family of modelsdesigned for an on-device
processing, and many YouTubecreators did not know that this
was happening and did not givethem consent.
Now Apple did later say thatthey released a statement saying
(29:39):
that it didn't intend to usethose models to power any of
their AI features.
But again it leads back to thatquestion.
These are big tech companiesand we don't know what we don't
know.
And just because they say we'renot using that doesn't mean you
can just take that as like,okay, they're not using it, Like
there has to be something putin place that, like Ashton, was
(30:00):
saying that we have to opt in.
Later on, there was a statementsaying about adding to your
content that it's not allowed tobe scraped by AI.
Is that something that can beput into place?
And then, how is it regulated?
Speaker 2 (30:13):
I feel like things are advancing so quickly that
now everyone's just trying tokeep up with it, Like, oh no, I
mean look at all the data leaksand stuff like that.
It just feels like Pandora's boxhas opened and now everybody's
like doing whatever they can toget ahead.
And you know who?
Who actually knows exactlywhat's happening?
(30:35):
Probably nobody, because howare you going to keep track of
all this stuff?
But yeah, I mean, I thinkdefinitely regulations need to
be put in place.
But I mean, you know thesecompanies who probably have
people who are so far ahead ofthe American public in knowing
what's happening and where we'reheaded, like I'm not sure if
(30:56):
they can be controlled.
Because I mean laws you know theSenate hearings and stuff like
that that Mark Zuckerberg wasalready a part of.
I mean, you definitely got thesense like he's not telling us
everything he knows.
He knows how to get around thequestions.
So there do need to beregulations obviously.
I'm just not sure how to putthat kind of thing into place,
(31:17):
how it can be done, buthopefully someone a lot smarter
than me will figure it out.
Speaker 1 (31:23):
I'm glad to see these articles are coming out to get
attention about it.
Like again, from the rise ofthe internet to the fall of the
fax machine, the internet fromwhat I remember like really
started taking off, like in 1997, 1996, that area and for all
this time, until GDPR compliancestarted coming out, it was like
(31:43):
the wild west.
There was no rules, and we'rejust now slowly starting to get
rules for the internet.
And now AI is right here, justgoing full force that we can't
keep up with.
I think it's something that wedefinitely got to be aware of,
as you know, as even with whatElon brought up about the
iPhones, you know, we know thatupdates coming out soon where AI
is going to be on it, we don'tknow.
We don't know, but I think weneed to be aware of those things
(32:05):
as well.
So I would love to heareverybody else's thoughts as,
listening to the podcast, what'syour thoughts on all this?
What's your concerns with AI?
It's all right to have thoseconcerns and being willing to
talk about it and saying, well,what can we do about it?
What can we try to do about iton our end?
I mean, okay, we don't know ifadding that in our terms on our
website is going to do anything.
(32:26):
But if it's not there, there'snothing we can fall back on.
But if it is there, maybe itwill be something, because Apple
did say we don't allow AItraining in the terms of use
they called it.
Apple said that it was like Ithink they were calling it like
the license filtered orsomething like that.
So maybe there's something thatwe need to at least put there
in our terms and stuff tosomehow safeguard us.
(32:46):
I don't know Again, it's all sonew, but it's good for us to be
mindful about it and starttalking about it now and try to
figure out ways that we canprepare for it.
There's another article thatI'm not going to go into, but I
will post it in the show notesfor people to check out, because
there's two major academicpublishers now that have signed
deals with AI and professors areoutraged about it.
(33:07):
I'm going to definitely postthat in the notes for you guys
and check it out.
The next episode that we drop,we're going to cover this
product.
I'm going to have Ashton tocheck this out.
It's called the Plot Note thePlot Note and it's a.
If you've ever wanted to beable to record a conversation.
This is a really cool tool andit actually transcribes it using
(33:29):
AI and stuff, so you can takenotes.
Uh, so we'll talk about thatduring our next episode.
We'll highlight that and someother things that definitely are
going to be coming up in socialmedia, uh, in the dinosaur
world and, I'm sure, other stuffin business.
So you guys, everybody, thankyou for tuning in.
If you enjoyed this episode,don't forget to click, follow
and leave us a review.
Hey, welcome back to the Mindful Bytes podcast.
Today we're going to talk abouta revisit of phantom vibrations
.
Speaker 3 (00:06):
Is social media in an election year driving you crazy
?
Speaker 1 (00:10):
And I'm going to talk about seven business problems
solved using AI and AI concernson the rise for Meta and Apple.
Ai is crazy All right, so let'sgo ahead and introduce you to
the podcast panel.
Speaker 4 (00:26):
I'm Ashton, your Gen Z tech fanatic.
Speaker 3 (00:28):
I'm Olivia, your social media obsessed,
millennial.
Speaker 2 (00:32):
And I'm Shauna, I'm a Xenial and I'm a resistant
rhinoceros.
Speaker 1 (00:38):
A resistant rhinoceros, I know Well, get
ready for this.
Get ready for this because,since this episode we're going
to be talking about AI, I use AIto help me with my introduction
.
So I am your Gen X businessleader who's seen it all, from
the rise of the internet to thefall of the fax machine, all
right.
So let's see if Shauna cannotresist and go ahead and kick us
(01:00):
off for this episode.
Speaker 2 (01:02):
Okay, I will do that.
So this is just a little update.
You know, we talked in aprevious episode about phantom
vibrations, you might rememberthat, and okay.
So Brian made me get a newphone.
This is kind of where part ofthe resistance comes in, because
I will fight for as long aspossible to not get a new phone.
(01:25):
I don't see the point.
I don't want to spend the money.
I already know how to use thisphone, so I don't want to move
all my contacts, like the wholething.
It's a nightmare, you know.
But Brian made me and hebrought me home this pretty pink
phone and I love it.
Okay, but it moves on its own,I'm not kidding.
Okay.
(01:46):
So now I'm starting to wondermaybe they're not phantom
vibrations.
I wanted to put this challengeout to the world.
Will someone look into the codeand find out if Apple has put
it in our phones to vibrate whenit doesn't have a need to
vibrate?
I am pretty sure that it does,because this phone, this
(02:07):
particular phone, which one isit, brian?
Speaker 1 (02:09):
It's the 15.
Speaker 2 (02:11):
Okay, it's 15.
The little one right Like it'sthe teeny, tiny little 15, and
that's its technical name.
We were sitting at a restaurant.
It was sitting on the table andit literally flew off the table
and hit the pole behind us andcracked my brand new screen.
Speaker 1 (02:27):
Well, let's, let's go ahead and really give the full.
Yeah, let's give the full storyhere, Olivia we brought it home
.
We brought it home and it felloff the table a couple of times
and she, she cracked the screen.
And then we bought a phoneprotector, a screen protector
Like let's go ahead and buy ascreen protector protector so
that way it doesn't crackanymore.
And we literally were going outfor our anniversary dinner and
(02:49):
I said let's go and put this on,just in case it came in that
day.
We're at the restaurant and assoon as we're sitting there
eating, that thing flew off thetable and busted the whole
screen protector we just put on.
So yes, she's right.
Speaker 2 (03:01):
I mean, if you're real into clarity, that first
day I got it it didn't crack thescreen, it scratched it.
Remember.
Speaker 1 (03:07):
Scratched it.
Yes, oh yeah, that's right,it's a big scratch.
Speaker 4 (03:10):
It's an incredibly deep scratch.
Speaker 1 (03:12):
Yeah.
And mine has done the samething.
I've got the 15 Pro Max and itwas sliding off things like a
couple of times.
I'm like what in the world?
So finally I was like I got tobuy a case for it.
It hasn't slidden off anymore.
Speaker 3 (03:26):
But that is I don't know.
I have the 15.
Mine doesn't do that, I thinkyou guys need to write a scary
movie because you have hauntediPhones.
Speaker 2 (03:37):
Yes, that's probably true.
Either that or, like I said,Apple has put some hidden code
to make our phones vibrate.
You know, randomly that doesmake sense.
Speaker 4 (03:47):
I have an Android and I don't have to deal with any
of these issues.
Speaker 3 (03:51):
You have a whole other set of issues with the
Android.
Speaker 1 (03:56):
Exactly.
Yeah, he's brought some ofthose things to me too.
I'm like you know you wouldn'thave that problem if you had an
iPhone.
I'm going to take that stabevery time I can.
Olivia, is your phone in a case?
Speaker 3 (04:09):
Yeah, it's in a case and I have a screen protector,
but it's never done that before.
But I think there could besomething to what Shauna says,
like if you haven't been on yourphone in a while or something
and they do something to makeyou get back on that thing.
Yeah, so maybe the problem isI'm on my phone all the time so
(04:30):
I'm not able to see it slideaway they don't have to buzz you
yeah, exactly like we can takeher off the buzz list we don't
need.
Speaker 1 (04:38):
We don't need to reach out to olivia yeah, you
never hit the time limit.
Speaker 2 (04:42):
Yeah, nope, she's back again.
All right, it's no big deal.
Speaker 1 (04:45):
Yeah they're like as long as she's yeah.
Nope, she's back again.
All right, it's no big deal.
Yeah, they're like as long asshe's got TikTok she's going to
be on the phone so we're good.
True, that is very true.
Let's go ahead and transitionover to Olivia.
Olivia, let's talk about socialmedia during this election year
.
Speaker 3 (04:59):
Do you feel like your news feeds are filled with a
ton of political posts and areyou tired of seeing them?
Speaker 2 (05:07):
Yes and yes.
Speaker 1 (05:08):
Well, okay, first, I would love to hear what people
think that's listening to thepodcast.
Let us know by clicking thattext On my side.
I didn't even know we're in apolitical year right now.
No, I'm totally joking.
Yes, I can't stand it.
Speaker 4 (05:22):
It's pretty minimal, it hasn't been too much, but
what platforms are you on too?
Reddit, instagram, little bitof Facebook.
Speaker 1 (05:31):
I see it everywhere.
Yeah, I see it everywhere.
Speaker 3 (05:34):
It's honestly also annoying that I feel like it's
really started to spill in thiselection year to LinkedIn,
really started to spill in thiselection year to LinkedIn.
I'm like I thought that was theone platform that we were safe
from all of this stuff, right,but anyways, we know that there
(05:55):
have been two huge events andthis is not a political podcast,
so that's not what we'retalking about but there were two
very big events that affectedboth parties in the country, and
what got me thinking about thiswas, again, people were going
crazy in my newsfeed, but alsosome people and brands that I
(06:21):
was not expecting to post acertain way did, and so I was
like taken aback by like wow, Idid not know you were going to
have a very like hard stancethat way.
Speaker 2 (06:37):
Olivia, is this the first year that you've noticed
brands making kind of politicaluh stands in social media?
Speaker 3 (06:46):
Um, I feel like in 2020, it was even worse, um,
with people like trying to takea stand, um, but from what I've
seen and my research and whatI've gathered, um, people are
kind of like tired of it and Ithink it was more.
(07:11):
I think more brands andparticular people, artists,
whatever it may be they feelmore confident to say things
that they would not havenecessarily said, you know,
things that they would not havenecessarily said, you know, even
five years ago, um, because itjust wasn't like, I guess, as
socially accepted.
But I feel like it, it it hasbecome that way.
(07:34):
You can read all the tips aboutif you're a business and should
you be taking a stance orwhatever it may be.
Um, I wrote about it onkillerbmarketingcom so you could
click the link below.
But just one quick fact only25% of people are even expecting
(07:57):
anyone to have any sort ofstance.
So that's 75% of your followers, your customers, that don't.
They just want your product,right?
They don't want to know yourpolitical stance, I guess,
behind the scenes.
Speaker 4 (08:17):
So, yeah, that's what I was going to ask was does it
seem like people are just kindof fine with you having that
opinion, or does it start up alot of engagement within the
posts?
Or what's the benefit and thedownside to a brand sharing
their political belief?
Speaker 3 (08:36):
So, yeah, I mean the benefit you.
That is going to get you somequick engagement.
But, like we always talk about,is it the right type of
engagement that you want?
Is it the right type ofaudience that you want?
No, we're all about buildingcommunity.
So why would we want to createa community that is divisive,
(08:58):
when we're already divisiveenough?
So we want to build, you know,a positive community.
We want to give people a breakfrom all of that noise and
negativity.
So, um, just my personalopinion is there's really really
(09:19):
no reason to do that, Unless,obviously, if you are a
candidate or something like that.
But other than that, I don'tsee the benefits.
Do you see any benefits, Brianor Shauna?
Speaker 1 (09:34):
No, I think that I'm agreeing with you on that.
You know there's going to be,hopefully, that people that are
seeing this in their feeds areaware of this as well.
There are going to be brandsand people that are going to put
those posts out there justbecause they want to get your
reaction.
Speaker 3 (09:52):
Yeah.
Speaker 1 (09:53):
They want to get that engagement, even if it's bad.
Actually, some of them thatfuels them, like they want us to
do that, like you've got somany things that that could
really use your energy and yourattention for the day.
Don't give it to things likethat, because you're just
feeding it.
Just I guess let's go ahead andgo back to Shauna's description
of herself Resist it, resist it.
(10:13):
You don't need to do that.
If you're scrolling Facebookand you see it and you're like,
oh, I don't even just resistresponding, and just you know,
unfollow them.
That's one thing they don'twant you to do.
They want you to react.
Just unfollow them, you know.
Just remove it from your feed.
Don't fall into that trap.
Use your energy and the timethat you have today on something
more more effective, morepositive and more life giving.
Speaker 2 (10:36):
So yeah, yeah, Life is stressful enough Like.
Don't give your energy and yourpassion and you know add to
your stress by letting Facebookor whatever, get you all worked
up.
Speaker 4 (10:48):
Yeah, I agree.
Speaker 2 (10:48):
I don't think anyone's ever changed anyone's
mind by fighting on Facebook.
Speaker 1 (10:52):
That's actually a that's actually a good question,
like I would love, like anybody, let us know, you know, since
the text has it ever changedyour mind?
These kinds of posts on socialmedia, has it ever changed your
mind?
Kind of posts on social media,has it ever changed your mind?
Let us know that and thefeedback by clicking that text
button and send us a message ohyeah, I would love to know that
as well yeah, I would encourageeverybody to stick with the old
(11:13):
dinosaur way if we go back tothat stick a yard sign in your
yard.
Don't think we don't need to seeit all on facebook, not at my
neighborhood, the hoa says nope,think about yard.
Speaker 3 (11:22):
We don't need to see it all on Facebook, not at my
neighborhood.
The HOA says no.
Speaker 1 (11:23):
Think about it.
If you don't want to see it,why would you?
Yeah, why even respond to it?
You're just feeding that, sodon't feed it.
Don't feed it.
Speaker 3 (11:29):
Yeah, Don't feed the feed.
Brian says.
Speaker 1 (11:32):
Yeah, that's right.
Don't feed the feed.
Feed the people, and the peopledon't want that.
Pay attention to it.
But, yeah, definitely go checkout Olivia's blog on the Killer
Bee Marketing website.
There's a link to it in theshow notes, so, all right, so I
know this is a little bitdelayed, but we're finally here.
We're finally here.
I'm going to talk about theEntrepreneur Magazine article
that I was reading and basicallywhat we're going to talk about,
(11:55):
and I can't wait to hear whatyour guys' thoughts are, and we
would love for you to hear anyof our listeners' thoughts too.
As I go through this, I'm goingto go through seven business
problems that have been solvedusing AI.
That's where I'm going to startNow.
I know there might be somepeople tuned in.
That's like AI.
I don't know.
I don't trust it, and we'regoing to get to that too,
because obviously, here atKiller Bee, we're supportive of
(12:19):
AI.
We've used it to help us in alot of ways.
We talked about that in anearlier episode, but there's
also concerns that we have to beaware of, and we're going to
talk about that after we talkabout these seven problems.
So let's go ahead and firststart off with these seven
business problems that weresolved, and I'm going to put a
link to the EntrepreneurMagazine article because there's
a lot to read there and I'mdefinitely not going to be able
(12:40):
to go through it all, but I wantto definitely highlight these
seven problems that they broughtup.
So the first problem, which Ithought this was a very good use
of AI I'd never thought of it.
But recruiting there was acompany that used it for
recruiting.
Actually, they said theyoverhauled their recruiting
process using OpenAI's ChatG GPT, which there's a lot of power
(13:04):
behind that, and here's whatthey did they made job postings
more searchable and appealing.
And think about this as I'mgoing through these things,
Think about how this might applyto the work that you're in.
The other thing that they didis they used it to update their
interview questions.
Thing that they did is theyused it to update their
interview questions.
Now I know Olivia and Shaunaand Ashton like I've literally
(13:26):
done that even for onboardquestions for clients.
So when I had a meetingscheduled, I would use AI to
help.
I would share what questions Ihad and then asked it to help
fill any gaps if there was anyother questions that maybe I
wasn't thinking of, and it woulddo that.
So this company used it to helpwith their interview questions.
Now they also it says that theyused a proprietary AI tool which
(13:47):
I thought this was veryinteresting to find external
candidates that were similar totheir top employees'
characteristics.
I'm like whoa, that's prettyadvanced.
Now, get this, like you,definitely, definitely.
If you find these thingsinteresting and you find that
these these are just basicproblems that they listed that
companies were solving, go readthis article Again.
(14:10):
The links in the in thedescription of the show notes
here.
Here's here's get this.
This is their final reportafterwards.
Before, when they did it theold way, they had around 111
applicants that would fill itout.
Five referred for interviews.
They said afterwards now theyreceived 250 applicants and they
(14:31):
had 118 referred for interviewsinstead of five, and they
actually hired five and have 14more put back in a pipeline in
case they need to bring somebodyelse in.
So that's pretty amazing tohear how they're using AI for
recruiting.
I thought that was really cool.
Speaker 3 (14:49):
I would have never thought to use AI for something
like that, so I think that'sreally cool.
Speaker 4 (14:57):
It goes back a few weeks to what you were just
saying.
Ai isn't meant to replacehumans.
It's meant to improve our work.
We.
Ai isn't meant to replacehumans.
It's meant to improve our work.
We use it as a tool to improvethat.
And that's a really goodexample of it doing that.
Speaker 1 (15:08):
Yeah, improve processes and people.
Can we use it for processes andpeople?
Speaker 2 (15:12):
And piggybacking on what Ashton said, it wasn't AI's
idea to use the personalityprofiles Somebody thought of
that and then use that tool tomake that streamline.
So that was really smartbecause it sounds like they got
a lot more quality applicantsthat they then moved on in the
process.
That's a pretty big deal.
Speaker 1 (15:34):
All right.
So the other one was anothercompany used it to help improve
their customer service.
Now, I thought this was prettycool We've actually touched on
this a little bit but thiscompany used it for their busy
season, like a holiday event.
I can't remember what thecompany did.
It was kind of like think oflike a florist company where,
(15:55):
during a certain holiday, youmight have a lot of people
buying flowers and stuff likethat, so a lot of people are
coming in.
Well, this company, during abusy season, they would normally
have to hire in seasonal help.
They have to bring in seasonalhelp, but this time they use
Zendesk.
Zendesk has an AI service nowand the bad thing about seasonal
is, they said you know, theyhave to bring people in, try to
(16:16):
train them, and they wouldn'treally be up to the knowledge to
be able to respond tocandidates and stuff or issues
that's going on to theircustomers.
So, using this Zendesk AI,they're really able to fine tune
it and what they did.
We've mentioned this beforeabout using AI like AI chatbots
and creating what they call ahybrid bot, where it's using AI
(16:38):
and then at a certain point, ifit needs to, it actually hands
it over to a real person.
So that's what they were doing,and they said now the customer
is engaged with a chatbot firstand that chatbot will hand off
bigger issues to an actual agentand get this.
They said that there was a 39%reduction in tickets because of
this, so the AI had reducedtheir tickets that went to live
(17:02):
agents by 39%.
Speaker 2 (17:04):
I think if you look at it from a bigger picture sort
of view, you could see how acompany could do so much better
with customer service by puttingsomething like this in place,
that then their business couldgrow and then they could hire
more full-time people you knowto invest in as opposed to
seasonal work, you know.
(17:25):
So I could see it being goodfor a business overall, even
though in the beginning it mighttake some work away.
You know, in the long term, ifthey really, you know, harness
the power of that, it could endup giving a lot more people jobs
giving a lot more people jobs.
Speaker 3 (17:40):
Yeah, I was just going to say I know Meta is
investing in a lot of AI, buttheir customer service is the
pit, so maybe they need to beusing it in a different way.
Speaker 1 (17:56):
Yeah, I agree, you know we've talked about this.
I think Olivia Yumi's talkedabout this, even with radio.
You know, I know Meta, as Ithink Olivia Yumi's talked about
this even with radio.
You know, I know Meta.
As we said, Meta's invested inAI.
I think it's called Llama 2 orsomething like that or maybe I
think there might be on Llama 3now, but I know Shauna probably
loves it because it's got theword llama in it.
So it's not what you think.
(18:16):
I love llamas, I want a llama.
Speaker 2 (18:20):
Three llamas.
Speaker 1 (18:20):
I want a llama, three llamas, that'd be great, but
you know they were using, liketheir AI has a where you can
actually connect a video of aperson and it seems like that
person's you know, talking,interacting with you.
And one of the things that Ihad some radio stations ask me
about was they're talking about.
They want to create a more of aconnection with their DJs.
So some of their thoughts werewe're going to send out, we're
(18:40):
going to give a text number thatgoes to DJ themselves.
Like, what do you think aboutthat?
We can give a text number wherethey can text the DJs.
And I said, well, uh, how manylisteners do you have?
And like, well, we got like250,000 listeners.
Like, okay, imagine would youwant someone to give 250,000
people your number to text youanytime during the day?
And you're like, no, I'm likeokay, and imagine doing that to
(19:02):
a personality, like an on-airpersonality that is already
probably wearing a lot of hats,got a lot of stuff they're
trying to do.
So some of the suggestions thatI gave them was come up with a
hybrid AI chatbot solution.
If you use a service like Llama, be thinking about that, where
maybe you could create a videoversion AI of the DJ and be very
(19:23):
open that this is AI andthey're kind of handling the
normal conversations until itgets to the point where they can
actually hand it off to the DJto get back with them and say,
hey, they're going to get backwith you in, like within the
next 24 hours or, you know, or48 hours, whatever is realistic.
But don't put all that on topof one person, cause that is a
lot.
(19:43):
So another company said thatthey used it to improve
inventory.
Okay, I know some of us hereprobably have worked somewhere
where we had to do inventorychecks and stuff.
Speaker 2 (19:54):
Anybody I have.
Speaker 1 (19:57):
Yeah, did you love it .
Speaker 2 (19:59):
No.
Speaker 1 (20:00):
No, nobody likes.
Inventory, nobody likes.
I think that's usually whenpeople want to try to take
vacation, but companies are likeno, it's inventory, nobody goes
on vacation, it's the uh unlessit's it's the, unless it.
Speaker 4 (20:10):
Yep found that out Unless it's management.
It's the Michael Scott meme ofhim having to do inventory.
A perfect storm.
Speaker 2 (20:18):
That's why I went on vacation.
You were supposed to do itwhile I was gone.
Speaker 1 (20:22):
What I love about this company they said that they
used it to improve inventory byde-risking their buys.
So they used AI to help themdetermine what they should buy,
how much they should buy, whatsizes.
And then also it even provideda demand forecast, like, hey,
these are items that might bemore on demand with the season
(20:45):
you're stepping into.
They used a service I don'treally know how to pronounce it.
It's spelled S-I-N-G-U-L-I, soI'm going to guess it's Singoli
that is an AI inventorymanagement platform that they're
using, so it might be somethingto check out.
I thought that was pretty cooluse.
Another one is using it forengaging with customers.
Now I wrote in here to see themagazine because I am not going
(21:10):
to be able to go into all thisbecause there's a lot here.
So definitely check out thisarticle.
But I'm going to be able to gointo all this because there's a
lot here.
So definitely check out thisarticle.
But I'm going to read this herebecause this is like.
When I read AI engages customers, I'm like, all right, I already
had a thought.
I thought this was going to belike another chatbot thing, but
it's so much more so I got toput on my glasses, my Gen X
glasses, so I can read this.
It says after squash players.
(21:31):
So I'm reading this fromEntrepreneur's Magazine after
squash players step off thecourts, they have the same
question that every athlete does.
How did I do?
Basically, what AI is doing is,when they step off, each player
sends videos of their matchesto the live sports AI app on
their phone and then AI analyzesthe recordings and calculates
(21:51):
how many calories they burn, howmany shots they hit and other
data points.
I mean it just goes on and on.
I'm like what the heck?
So I did not expect that withengage with customers, but
there's a lot there and it'd betoo much for me to try to cover
in this podcast.
So if you're like that soundsinteresting, go check it out.
And I know that.
I think, sean, I think you andme were looking at ChatGBT.
They're bringing out a videoedition of it where, when you
(22:14):
click the little sound thing, itcan actually look at you and
you can say, hey, I'm gettingready for a presentation.
What do you think?
How do you think I look?
And it actually suggests thingsfor you to change and laughs
and has like emotions.
It is crazy.
Speaker 3 (22:28):
AI is crazy.
Speaker 4 (22:30):
So quick question when you were talking about that
first bit, did you say that wastennis?
Speaker 2 (22:35):
Squash, he said.
Speaker 4 (22:37):
Squash.
That's actually reallyinteresting because there's an
app that popped up on my GooglePlay and it is an app that
records you while you playtennis and it calculates in what
areas of the court you'restrongest at, where your
positioning needs to be improvedum, your shots hit and stuff
(22:57):
like that, and so when you'rejust talking about that that's
what it was reminding me of itwas called seven, six I like
hearing all of this again.
Speaker 3 (23:07):
Going back to ai not replacing people, but enhancing,
like making better.
Just with what you were talkingabout, what Ashton is talking
about, I feel like this actuallycan make sports better, because
not everyone can afford to havea personal coach like some
(23:29):
really high athletes do.
So this is allowing, you know,people that are interested in a
sport to get personalizedcoaching that may not have the
funds to do that, which makesbetter players overall, which
makes fun, funner matches, gamesto watch, because more people
(23:50):
are training and getting coachedthat may not have had the money
to do that before.
Speaker 1 (23:57):
That's such a good point.
It's like leveling the playingfield.
Speaker 3 (24:00):
Yeah, exactly.
Speaker 2 (24:02):
Not to mention the health benefits for people who
might not ever want to get tothe point of being professional,
but I've given up on lots ofsports because I just couldn't,
you know, understand, I couldn'tget the hang of it, I couldn't
understand the rules or whatever.
So, like you know, think of allthe people that can, you know,
actually fall in love with thesport when they can understand
(24:23):
it better.
And then the health benefitsrelated to that.
Speaker 1 (24:26):
Yeah, so another problem that it's actually
helping businesses with isreducing coding time.
Now, I know our developer Samiwould probably love that I with
is reducing coding time.
Now, I know our developer Samiwould probably love that.
I know he's already beentalking about some AI stuff, but
a company, an email company,called Superhuman.
You know they have AI thathelps their customers with email
, but now they're actually usingAI to help streamline their
(24:46):
team's workflow behind thescenes so, and they're using a
service.
You know ChatGPT has always gotits mix in there, but they're
using chat GPT and get hubs AIcoding assistant.
I don't know nothing about that,but might be something to check
out.
Uh.
Another thing is creatingmock-ups.
Uh, you're trying to createmock-ups of products and stuff
on Photoshop, uh, illustrator.
Uh, a lot of companies are nowusing mid journey, which mid
(25:09):
journey is amazing.
I use it a lot for creatingimages, but they're using
Midjourney and Microsoftdesigners image creator tool to
generate AI mockups.
So, definitely check out thisarticle.
The last thing that that theymentioned was making tedious
tasks easier.
I really like this one becauseI think this is something that
(25:32):
we really need to be thinkingabout if we're going to
implement AI into what we do.
It's something that we talkedabout at Killer Bee.
We're using AI to help takenotes during our consulting
sessions for our clients to takethat off of their plate, and
then we have a custom AI chatbotthat they can go back and log
in and reference and look uptheir past notes.
(25:52):
So they said that this companyis building tools that utilize
AI to reduce friction.
So I want to transition to AIconcerns, because I know there's
people listening that'sprobably got AI concerns and
that's okay.
I think it's good for us tohave any new technology, to have
concerns and be aware of things, and even for some of the
(26:13):
things that has surfaced lately,it's brought things to my
attention like, hey, we need tothink about these things, to be
aware of it.
I'll start with meta.
Yeah, meta AI.
This came from the source, fromsocial media today, so I'll
make sure I post a link to this.
You guys can check it out inthe show notes.
So they had a setback in Europeand in Brazil due to scrutiny
(26:38):
over how they're utilizing userdata and its process.
Now, that doesn't really comeas a surprise, probably to a lot
of people with meta.
We've seen that in the past andagain.
This is just what they'rereporting.
It was first reported by acompany called Axios A-X-I-O-U-S
.
I'll put a link to that as wellso you can read up on it.
(26:59):
But it says that meta isscaling back its AI push in
Europe due to concerns aboutpotential violations with the
Europe's rules around data usage.
So they had an advocacy group itwas NOYB and they called the
Europe regulators to investigateMeta's recent policy changes
and I want to read to you whatthe NOYB said.
(27:22):
Here's what they said Meta isbasically saying that it can use
any data from any source forany purpose and make it
available to anyone in the world, as long as it's done via AI
technology.
Meta doesn't say what it willuse the data for, so it could
either be a simple chatbot,extremely aggressive
personalized advertising, oreven a killer drone, which I
(27:45):
know that's a big fearadvertising or even a killer
drone, which you know everybodythat's, I know that's a big fear
, you know, like Terminatorthing.
It doesn't help that during theJoe Rogan show Elon was like oh
yeah, that'd be crazy easy to do, and now that all got a lot
worse.
You know, knowing that they'regoing to use this, the human
input, to feed these AIs.
Where's the line drawn, like dothey have the right to decide
(28:06):
whether our content can be usedor not?
Should we be able to decidethat?
Should we have an option to beable to opt out, like?
What are your guys' thoughts onthat?
Speaker 4 (28:13):
100%.
We should be able to opt out.
Actually, it should probably bean opt-in service.
It probably shouldn'tautomatically opt you in.
It should be that you opt in byyourself.
Yeah.
Speaker 1 (28:25):
That's a good point.
I that you opt in by yourself.
Yeah, that's a good point.
I like that.
It's an opt-in service, not anopt-out.
I mean they made it do that foryour email.
If someone has filled out aform on your website, you can't
automatically have it checkedanymore.
That was part of some of thechanges in privacy.
You can't automatically have itchecked Like, hey, add me to
your email.
You have to leave it.
Speaker 3 (28:53):
They have to in, not opt out because of that.
So that's a really good point.
Speaker 1 (28:55):
Ashton, I feel like Meta is trying to do the ask for
forgiveness versus permission.
I get that, I get that and I, Iand that's the.
You know I wasn't surprised.
We've seen this stuff before,but I was surprised about
Apple's intelligence feature.
The source is tech crunch.
This is TechCrunch.
This is from their article.
It says in July, Proof Newsreported that Apple used a data
set called the Pile I've neverheard of that, but anybody that
(29:18):
knows data stuff probably hasbut it's called the Pile, which
contains subtitles from hundredsof thousands of YouTube videos
to train a family of modelsdesigned for an on-device
processing, and many YouTubecreators did not know that this
was happening and did not givethem consent.
Now Apple did later say thatthey released a statement saying
(29:39):
that it didn't intend to usethose models to power any of
their AI features.
But again it leads back to thatquestion.
These are big tech companiesand we don't know what we don't
know.
And just because they say we'renot using that doesn't mean you
can just take that as like,okay, they're not using it, Like
there has to be something putin place that, like Ashton, was
(30:00):
saying that we have to opt in.
Later on, there was a statementsaying about adding to your
content that it's not allowed tobe scraped by AI.
Is that something that can beput into place?
And then, how is it regulated?
Speaker 2 (30:13):
I feel like things are advancing so quickly that
now everyone's just trying tokeep up with it, Like, oh no, I
mean look at all the data leaksand stuff like that.
It just feels like Pandora's boxhas opened and now everybody's
like doing whatever they can toget ahead.
And you know who?
Who actually knows exactlywhat's happening?
(30:35):
Probably nobody, because howare you going to keep track of
all this stuff?
But yeah, I mean, I thinkdefinitely regulations need to
be put in place.
But I mean, you know thesecompanies who probably have
people who are so far ahead ofthe American public in knowing
what's happening and where we'reheaded, like I'm not sure if
(30:56):
they can be controlled.
Because I mean laws you know theSenate hearings and stuff like
that that Mark Zuckerberg wasalready a part of.
I mean, you definitely got thesense like he's not telling us
everything he knows.
He knows how to get around thequestions.
So there do need to beregulations obviously.
I'm just not sure how to putthat kind of thing into place,
(31:17):
how it can be done, buthopefully someone a lot smarter
than me will figure it out.
Speaker 1 (31:23):
I'm glad to see these articles are coming out to get
attention about it.
Like again, from the rise ofthe internet to the fall of the
fax machine, the internet fromwhat I remember like really
started taking off, like in 1997, 1996, that area and for all
this time, until GDPR compliancestarted coming out, it was like
(31:43):
the wild west.
There was no rules, and we'rejust now slowly starting to get
rules for the internet.
And now AI is right here, justgoing full force that we can't
keep up with.
I think it's something that wedefinitely got to be aware of,
as you know, as even with whatElon brought up about the
iPhones, you know, we know thatupdates coming out soon where AI
is going to be on it, we don'tknow.
We don't know, but I think weneed to be aware of those things
(32:05):
as well.
So I would love to heareverybody else's thoughts as,
listening to the podcast, what'syour thoughts on all this?
What's your concerns with AI?
It's all right to have thoseconcerns and being willing to
talk about it and saying, well,what can we do about it?
What can we try to do about iton our end?
I mean, okay, we don't know ifadding that in our terms on our
website is going to do anything.
(32:26):
But if it's not there, there'snothing we can fall back on.
But if it is there, maybe itwill be something, because Apple
did say we don't allow AItraining in the terms of use
they called it.
Apple said that it was like Ithink they were calling it like
the license filtered orsomething like that.
So maybe there's something thatwe need to at least put there
in our terms and stuff tosomehow safeguard us.
(32:46):
I don't know Again, it's all sonew, but it's good for us to be
mindful about it and starttalking about it now and try to
figure out ways that we canprepare for it.
There's another article thatI'm not going to go into, but I
will post it in the show notesfor people to check out, because
there's two major academicpublishers now that have signed
deals with AI and professors areoutraged about it.
(33:07):
I'm going to definitely postthat in the notes for you guys
and check it out.
The next episode that we drop,we're going to cover this
product.
I'm going to have Ashton tocheck this out.
It's called the Plot Note thePlot Note and it's a.
If you've ever wanted to beable to record a conversation.
This is a really cool tool andit actually transcribes it using
(33:29):
AI and stuff, so you can takenotes.
Uh, so we'll talk about thatduring our next episode.
We'll highlight that and someother things that definitely are
going to be coming up in socialmedia, uh, in the dinosaur
world and, I'm sure, other stuffin business.
So you guys, everybody, thankyou for tuning in.
If you enjoyed this episode,don't forget to click, follow
and leave us a review.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.