December 2, 2024 • 33 mins
In this episode we'll introduce you to Blue Sky, a new social media platform focused on putting users in control of there data and controlling what you see in feeds. Olivia shares how Blue Sky stands apart in the digital landscape, offering creators independence and users a refreshing, less overwhelming social media experience reminiscent of early Facebook days. As dissatisfaction grows with Elon Musk's Twitter, now X, Blue Sky emerges as a promising contender for those seeking more control and transparency.
Join us as we dissect the platform's open-source roots and its dedication to decentralization. This episode also tackles the pressing issue of social media burnout, emphasizing the need for conscious engagement and time away to recharge. As we prepare for a holiday break, we reflect on the importance of taking a breather and returning reinvigorated, ready to explore new horizons. Whether you're a developer, creator, or simply a user looking for a more mindful approach to social media, this conversation is your gateway to understanding and embracing the potential of Blue Sky.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brian (00:00):
Hey everybody, welcome back to the Mindful Bytes
podcast.
Olivia (00:03):
Today we're going to talk about the new Blue Sky
social app and are youexperiencing social media
burnout?
Brian (00:12):
All right, well with that , let's go ahead and dive on in
Today, okay?
So, hey, let's go ahead andintroduce each other.
We should take a time ofactually introducing each other.
That would be very interestinghow that turns out.
Shawna (00:26):
Okay, okay.
So you have to give us time toprepare.
So the first episode nextseason we can have introductions
ready.
Brian (00:33):
I love that idea, though, but I think that's the thing
that's supposed to be the funpart about podcasts, right, I
mean that.
It's like on the fly it's raw,not no, we're not live.
We're not about live tv allright, well, we'll go ahead.
We'll keep it as normal, buthey, when we start like, this is
the last episode of the season,so when we start the new season
(00:53):
, we're gonna switch it up some.
What do you think about that?
Shawna (00:57):
yeah, I like it.
Brian (00:58):
We'll cause some confusion so let's go ahead and
let Shawna introduce herselffirst.
Shawna (01:03):
Oh, okay, what am I going to be today?
Okay, I know what I am.
Hey everybody, I'm Shawna and Iam your electronically
unimpressed Xennial.
Ashton (01:13):
I'm Ashton, your Gen Z gadget enthusiast.
Olivia (01:17):
I'm Olivia, your social media obsessed, millennial.
Brian (01:21):
I'm Brian, a Gen X business leader.
There we go, Let just leave itat that.
And digital strategist.
Shawna (01:26):
So all right, olivia, after all this time, we still
can't get our introductionsright.
That's kind of the fun part ofit, right?
It kind of is.
Brian (01:34):
Well, Olivia, I'm excited to hear about this new social
media app because it's calledwhat is it?
Blue Guy?
Blue Guy, Is that what it is?
Blue sky, blue sky, okay, okay.
So first, I guess, before youexplain to this, explain this
new platform.
I have not heard it.
I know you're already shocked,but Gen X here.
(01:56):
So, but why blue sky?
Why not like sunny sky, or youknow?
I don't know, why did they gowith blue sky?
Is there a reason?
Olivia (02:07):
Is there a meaning behind that name?
There is, but I don't knowoffhand.
The creator of it.
That's such a genetic question.
Brian (02:22):
That says perfect, I can find that at a later time Is it
created by the Blue man Group.
You know the Blue man Bandthing, the Blue Sky.
Olivia (02:36):
Yeah, it is actually.
Ashton (02:38):
So you have heard of it.
Is that what we're talkingabout it?
Shawna (02:41):
is actually.
Brian (02:43):
Tell us about this new app.
I'm interested to know about it.
Should I go ahead and leaveeverything now and go do Blue
Sky?
Olivia (02:50):
So, ashton, have you heard of Blue Sky?
Ashton (02:54):
at all.
I have not.
Olivia (02:56):
Okay, so Blue Sky I'm just going to read it straight
to you of what it is is an opensocial network that gives
creators independence fromplatforms, developers the
freedom to build and users achoice in their experience.
And this, actually um, wasdeveloped by Jack Dorsey, who
(03:25):
used to own Twitter.
So him and this other guy, jayGrabar, I think, is how you say
his name they are the onesbehind this app and since the
election it has gone up by 500%.
It's been growing a millionusers per day, so it just hit 20
(03:50):
million users since theelection, which is pretty crazy.
Shawna (03:57):
What was the catalyst for that?
Why did the election affect itso much?
Olivia (04:03):
Elon Musk and his ex and all of that because there is
apparently like a mass exodus ofTwitter, slash ex right now,
just because of Elon'sreputation or whatever it may be
.
But this actually was releasedin February.
(04:25):
But this actually was releasedin February, but it was invite
only, so I don't know exactlywhen it became public.
But that's why we're hearingabout it now, because it's
finally public.
And the cool thing that I'venoticed so far, which I want to
(04:47):
ask in a little bit, brian andAshton, you probably know more
about, like the open source andstuff like that.
I have no idea what any of thatmeans.
I was excited because, okay,number one, people are calling
this Facebook, when facebook wasactually fun.
(05:07):
So, in an early stages, wherepeople are like, whoa, this is
cool, um, I.
What I think is really cool isthere are multiple different
feeds that you can have and youcan curate them.
So like, for example, there's afeed where it's just a feed,
(05:30):
that of people that you havemutual follows.
So like, if you both followeach other, you can share a feed
.
There's also a feed, um, if youjust want to see stuff about
books, about art, about science,about, um, there's bird, like I
(05:51):
like it because it kind ofgives you if you really want to
look at new stuff, you can lookat your news feed.
But if I just want to go onthere and enjoy it and not get
out of that headspace, you cango on there and enjoy it and
just, you know, be social orwhatever it may be.
(06:13):
Um, so that's what.
Oh, go ahead, brian is is there?
Brian (06:18):
is it what I love this idea?
Because, like, so what you'resaying is like I could create a
I could have my friends feedwhere I'm seeing my friends post
, and but I could create a feedjust for business.
Olivia (06:29):
That would be business stuff that I could see yeah,
like business, either like newsaccounts that you follow, or
even, yeah, like that sort ofthing.
Brian (06:39):
And this is interesting, which I don't know, oh sorry go
ahead.
That's right.
Can you set your default feed,or is it always like a um?
Olivia (06:49):
it looks like it has two default feeds.
One is there is a discoveryfeed and then the other one is
just your actual feed, and thenover to the side, you can toggle
on different feeds that youwant to see.
Ashton (07:03):
This is really interesting.
I just downloaded the app I'mworking on it too it.
It looks like kind of todescribe the user interface a
little bit it looks like amashup of reddit and twitter.
It's really interesting and Ilove that it doesn't have short
form on it, like short formvideo okay.
Olivia (07:22):
So, speaking of that, it's hilarious.
So they did a thing that saidlike check out or be a part of
blue sky short, but it wasliterally short that said blue
sky on it, so it was almostpoking fun at everyone talking
about short form video.
(07:44):
Their release of short wasliteral short, so that's like
right up your alley, brian doingsomething like that.
Brian (07:54):
So I did see that when we download the app it does have
an option right at the beginningto choose service like choose
your host, Choose your host,that's your blue host.
Yeah.
Olivia (08:04):
See, I don't know what any of this stuff means, so I'm
just like I just want to go onthere and look at.
But for people you know, likeAshton and Brian, who are more
into kind of development typethings from what I'm hearing,
(08:25):
because it's what open source isthat, I think, what it's called
, or whatever- yeah, it is opensource, yeah and like
decentralized and um yeah, so Idon't know what that kind of
stuff means.
Brian (08:42):
In regards to like, could it potentially become how
facebook is, and then we're alllike I'm tired of this type of
thing yeah, I think that there'sa lot to go in there, too,
about I don't know, ashton, ifyou have anything that you want
to add about the like choosingyour own cloud server, or
whatever.
I think that has a lot to dowith the like, the like you said
(09:03):
, the decentralized stuff.
I don't know a lot about that.
I know some people that do so.
Maybe we could have them on atthe new year to talk about that,
but I know it's almost havingmore of ownership of it yourself
, like putting it on your ownserver, so it's not relying on
that.
It looks like I can tie it upto my own domain name, so I
(09:24):
could have, instead of saying,you know, go follow me on blue
sky, I could possibly this isjust me thinking, what my mind
just quick glance I couldactually say follow killer B on,
you know, at socialkbdigitalcom, and that's the server that I
could set up and have it run offof that Our actual server
(09:46):
instead of their server, from myunderstanding.
Ashton (09:48):
So, yeah, what it looks like I'll have to do some
research on this.
What it looks like is, insteadof all the account information
of your account informationbeing logged on their servers,
it will be moved to your ownhosting service of your choosing
.
Olivia (10:05):
And so that includes like pictures and things like
that.
Yeah, it looks like it's goingto archive your posts there,
it'll look like it'll archiveyour posts there, which would be
huge.
Ashton (10:18):
So that's what it looks like.
I need to fact check all that.
No, you're fine.
Olivia (10:24):
I was just going to say.
So do say, since you know moreof this stuff, do you see this
as a huge draw to use?
I know you don't necessarilyuse social media a ton, but just
putting yourself in theheadspace of like being able to
(10:44):
do this type of thing, do youthink this will be a huge draw
for people?
Ashton (10:51):
yeah, I think.
So.
It'll really depend on how theycurate their platform.
If they're trying to go moretowards the, the twitter and or
the X and threads users, ifthey're specifically targeting
them, or if they are going totarget all social media, if
(11:11):
they're going to try and take onFacebook and Instagram and
Reddit and any of the otherplatforms, that's going to be
the big, the big thing.
I definitely see it taking offas a threads and x replacement,
but we'll have to see thatthat'll kind of be like what
(11:32):
they gear it towards.
If they're going to make itwhere, uh, images will be really
easy to view, just likeinstagram, like it's a
image-based platform or sohere's see, here's you.
Brian (11:43):
Here's you something to think about.
I took what they're like when Ichose and to learn more about
this service again.
This is really quick.
You can't just take it as likethis is uh concrete.
I took that and I asked chatgpt.
I was like, hey, I'm gonna giveyou some text.
I want you to just reallyquickly give me a summary of
what this means for someone thatdoesn't understand the tech
(12:04):
side of it.
So it says self-hosting.
A Blue Sky PDS means you set upand manage your own server to
store and control your data,while still being able to
connect and interact with othersusing the Blue Sky network.
It gives you more ownership andflexibility over your data or
your data, instead of relying ona third party provider, which
(12:28):
we know that that's a big dealof people.
Like you know they'recollecting my data.
This gives you more controlover that.
So that can be very interestingto see how this this plays out.
Shawna (12:37):
So, Olivia, what is your username?
Ashton (12:41):
It is live, social, livsocial do you want me to edit
that out?
You can leave it in.
Brian (12:55):
I don't.
Olivia (12:55):
Yeah, I need friends on there, I'm lonely mine is leader
of Gen X.
Ashton (13:07):
Gen X leader.
Olivia (13:09):
Shawna, what do you see as you're on there, quickly,
like, as like you, I'm not allexcited about the the open,
because I don't even really knowwhat it means, but from like a,
you like a, xeniel.
Is there anything that'sexciting to you about this new
(13:31):
app?
Shawna (13:35):
that's exciting to you about this new app.
Yeah, I really like the idea ofhaving different feeds for
different reasons.
I love the idea.
If you are interested in justlooking at cat videos for 15
minutes or something, you can dothat, because that's one of the
problems.
One of the things thatfrustrates me about Facebook is,
you know, if I've decided I'mgoing to spend some time like
(13:55):
zoning out for a little whileand I want to scroll some fun
things on Facebook, theneverybody annoys me with their
political opinions and they'recomplaining, and you know then
it's completely gone against whyI even got on there in the
first place.
You know, not able to controlwhat I'm consuming.
So then a lot of times I don'teven use Facebook for that
(14:17):
reason anymore.
But when you were talking aboutthis is going to show my zenial
age when you were talking aboutwhen Facebook was exciting, I
didn't really even have thatexperience as much as I had that
with MySpace.
So when you started talkingabout that, it took me back to
when we got on MySpace and itwas so fun and so exciting and
(14:39):
there were more things you couldcustomize on MySpace than
Facebook.
So, you know, you could havemusic playing, you could, you
know, choose different themesfor your profile.
It was just it felt like a lotmore opportunities to be
creative than what Facebook hasturned out to be.
So, yeah, I think it's exciting.
I like the idea.
I mean, like you, I don'tunderstand, you know the data
(15:02):
part of it, but I mean it soundslike a good thing from what I
can tell.
Olivia (15:06):
Ashton, like what can you explain to like someone like
me or Shawna that doesn'tnecessarily understand what open
source means?
What does that?
Ashton (15:17):
mean.
A really, really simple way toput it would be if the code is
available to the public, anybodycan go read the code.
If they think there's a virusin it, they can go read the code
for themselves and see oh look,there's no virus in this code.
While something that isn't opensource is usually contained,
it's usually not left thecompany or a certain association
(15:40):
People don't always trust, likea lot of tech.
People don't always trust notopen source because we don't
know what they're hiding.
A bank, for example, would havenot open source software Makes
sense.
They need security.
So that's kind of what it is.
Brian (15:55):
summed up it allows the community to be able to build
upon it too.
In some cases, like WordPress,wordpress is an open source
content management system, soyou have a lot more developers
because it's open source, sopeople can develop and add
things to it or adjust code aswell.
So, yeah, that's a very good,quick, quick explanation on that
yeah, that's great ashton so,olivia, what are you seeing in
(16:19):
the app itself, like, how longhave you been using it right now
and how does it compare to likeother social apps like facebook
, tiktok, instagram, stuff likethat, like, how are you seeing
so right now?
Olivia (16:30):
I've only started using it this week, really, but it to
me feels very Twitter-esque.
Okay, but which is interesting,because I did find out where
the name Blue Sky comes from,and it was originally the
(16:50):
placeholder name for the projectstarted by twitter to build an
open social protocol.
So, um, and if you kind ofnotice, which I was noticing,
the the logo of blue sky is ablue butterfly, which twitter's
used to be a blue bird, so it'slike true smart um, that's
(17:14):
pretty cool and sauna will geton it just because of the blue
butterflies.
Brian (17:18):
She'll do it just because of that.
Shawna (17:19):
That's it I already did for that exact reason.
Olivia (17:25):
um, so the thing that I also think is going to be, which
we kind of talked about, isthat they talk about how custom
feeds on Blue Sky are the firstimplementation of algorithmic
choice, like we don't have tofollow their rule, like
(17:49):
someone's rules.
To me, that's what it soundslike.
So instead of using a singleblack box for your algorithm,
you can create and subscribe toyour own.
So I feel like it.
To me, it just feels like Ihave more control which I
believe Shawna has mentioned too, to over my experience versus
(18:12):
having to be at the hand of youknow, zuckerberg, love you,
zuckerberg, but you control myfeed.
Ashton (18:22):
So do you think this is going to really help with social
media burnout?
Do you think this is going tohelp not cause as much of that?
Because people can curate theirown library, their own feed.
Olivia (18:35):
I think it could, because of exactly what Shawna
was talking about.
If I am having a bad day, Iwant to go and watch.
My favorite platform is TikTok,but if I go on TikTok to look
at fun things, a political orany sort of thing can easily pop
(18:55):
up and then I'm down thisdifferent hole that I didn't
expect to go or want to go on.
So I feel like this could evenhelp and you can speak into this
, brian.
But even from a businessstandpoint, I'm seeing putting
(19:17):
out content that we really wantto put out, without having to
fall into all these rules andparameters to fight with an
algorithm yeah, I, I hope that.
Brian (19:35):
I hope that is the case, because that will be huge for
businesses on this platform.
Because, you know, I think itwas back in like 2016 or
something like that where it allchanged, where basically, they
started pushing the pay you know, pay to play, uh and all these
businesses put so much effortinto doing the work to gain all
the connections with theiraudience and they knew they
could put out a post and, nomatter what, whenever they open
up the phone, their followerswere going to see that post.
(19:58):
But when they changed that, Ithink it was like less than like
I mean way below 10%.
I think it's like 3% orsomething like that.
Now it's so low of your actualfollowers that will see that
post because of other thingsthat, like, these people already
chose to follow you, likeyou've went through the hard
work and that was kind ofstripped away.
So hopefully, I hope that isthe case, because I think
that'll be really big and Ithink a lot of businesses will
(20:20):
be like hey, I can utilize this.
Um, I was just checking too on.
They do have a browser versionwhich looks identical to twitter
, so it's very yeah, it doesyeah, yeah.
Ashton (20:33):
So one other question I have do you think that's going
to help?
I don't know exactly how theiralgorithm works, but assuming
it's very similar to most otherplatforms, do you think it'll
get a much higher playthroughrate?
For example, like if you post avideo, uh, on Instagram, you
(20:53):
know, if your playthrough, ifyour average watch time is low,
then your video is not going todo as well.
The higher that is, the betterit.
Does you think that's gonnahelp curate a lot, or do you
think they'll just not reallyinvolve that in their algorithm?
Whoever wants to answer that?
Olivia (21:11):
either olivia or brian good, I didn't hear the whole
question, sorry, I was um Ithought you were asking I, I
think, as of right now, that'sprobably not going to be a part
of it, but, and and maybe theywould even say that it's not
going to be, but, as we know,with all of these things, it
will be interesting to see howit evolves and different things
(21:36):
like that.
Um, and right now it doesn'tlook super graphic or video
heavy, which again can.
Also, how much time would wesave if we could just type
something out, you know, um, butmy question with the open
source and data, things likethat, is are they not going to
(21:57):
be able to have likeadvertisements on there?
Then?
Is that not a thing, or?
Ashton (22:04):
is it?
Could it still be a thing?
Okay, kind of like a, just a.
So I already explained opensource, but, like a really quick
explanation of decentralized iskind of like if.
Kind of like if you're puttingyour money in the bank, that
would be like what you're doingto Facebook.
You're putting your money in abank and you trust them to keep
your money safe.
(22:25):
That's your data.
You're trusting Facebook tokeep your data safe.
Decentralized allows you theopportunity to not give you or
not to give them your data.
You can keep the data foryourself and encrypt it yourself
, but just like money you runthat risk of.
If somebody hacked you or brokeinto your house, they can just
(22:46):
go to your safe and take thatmoney out.
So now it's your responsibilityto keep your money or your data
safe.
If you don't have your dataencrypted, if it's just sitting
on your laptop, someone hacksyou, they can just take that
data.
So it shouldn't affectadvertising.
I wouldn't think.
Maybe you'll know a bit moreabout that, brian, but from my
(23:07):
understanding it shouldn't.
Brian (23:09):
Yeah, I think it's more about your data itself.
So if the advertisement isbeing run through that system,
they're paying for that on there.
Do they have advertisement onthere right now, or that's still
something that's probably noteven on here yet?
Olivia (23:20):
I don't think so.
Yeah, that's why I waswondering if if they're going to
be the platform that says wedon't have this or whatever.
Brian (23:29):
I do like how I see that their feeds.
Ashton (23:38):
I, whatever I do, like how I see that their feeds.
Brian (23:39):
I like how their feeds icon is a hashtag.
Uh, so it's like really coollike, because we know hashtags
have been changing and losingits effectiveness and they're
like calling, they're likethey're putting the connection
of hashtags or like that's yourfeeds.
I like how they're doing thatvisual like because that is what
people are following.
The feeds are these are thethings you're following.
Ashton (23:54):
So, uh, so I have one question for you, brian.
If, let's say, this platformdidn't do any sort of
advertisement, how would they beable to make money?
Because I know some platformsmay sell your data to get some
extra money.
Obviously, if they're trying tohold that trust and they're
(24:16):
making the step to not doadvertisement, they're probably
not going to do that.
So what's another way theycould make money?
Brian (24:23):
I mean they could do it.
I mean right now you havepeople that's, I mean even X and
Facebook and Instagram'scharging where you want to be
verified so that they could dothat route.
And sometimes that gives youmore features, like on Instagram
, if I become verified, which Iam right now but on my personal,
since I'm verified, I get to beable to highlight a banner, an
(24:45):
image and stuff for my link.
So if somebody clicks it itstands out.
So you get like little featuresand perks like that.
So I mean that could be theroute they take.
But I about guarantee we'regoing to see ads in here at some
point because that's it is abig way for them to make money.
But, um, I think a big pointwill be for them to be able to
make it where people can reallychoose what they want to see.
Like people have been sayingthat and you know shouting that
(25:09):
for a long time.
Like I just want to see what myfriends are posting.
Like if a platform really doesthat, wow, they actually did it
and look, it's probably blown upbecause because of that, uh, so
it'll be very interesting tosee.
So I, I like that to see thatit's kind of like tiktok I'm not
tiktok, it's more like twitterum, so it'll be interesting to
(25:29):
see how it goes.
Uh, because I was wondering,like, is it a replacement for
facebook, facebook, tiktok?
But they're all still a lotdifferent, but it definitely
could be.
That's going to give a hugecompetition for x and for
threads threads.
Yeah, I'm definitely interestedin this blue sky.
I'm going to check it out,olivia, because you know I've
been messing with x, I've beenmessing with threads.
(25:50):
I'm not really, I'm really abig fan of either one of them.
So I'm going to check out bluesky, learn a little bit more
about it.
So thanks for bringing that toour attention.
I know, I know we got to getready to wrap up pretty soon,
but I know we're also we're inthe holiday season, we're like
rolling Thanksgiving, we'regetting ready to go into
Christmas.
So another thing that I knowwe're getting ready to take a
(26:18):
break right now ourselves fromthe podcast.
We'll be back.
So we'll be resuming season twoof the Mindful Bytes February,
probably mid-February.
So you guys keep an eye out forthat, and I want to encourage
everybody to enjoy their timewith their family and friends
during this holiday season.
Uh so, olivia, with that, whatare your thoughts about burnout
(26:39):
and taking a break during thisseason?
What does that look like?
Is it even possible?
Should we even do it?
Is it, is it not right?
Like, should people feel badabout taking a break?
Olivia (26:48):
oh my gosh, no.
Number one um, I don't think,like a lot of the things that I
was looking up, I don't thinkpeople realize what they're
experiencing is actually burnout.
So number one is really lookinginward, or looking at people in
your life and assessing like amI truly experiencing burnout?
(27:11):
Because I think a lot of peoplewill are actually experiencing
it without realizing it.
So if you don't know, you havea problem.
You can't fix it.
So yeah, just quickly, here aresome things to look for in
yourself or others.
And also, I would say, if youare feeling burnt out, it's
(27:39):
nothing to feel bad about, right, we get there with so many
things and it's not something tobe like shameful, shamed about
or anything.
Even if your job is like well,I work in social media, I
shouldn't get burnt.
Well, I work in social media, Ishouldn't get burnt.
Well, we all get burnt out.
So some things to be lookingout for.
These are like the top fivesigns, just really quickly.
(28:01):
Number one if you just feel sooverwhelmed, like when you sit
down to like start your day,like this is for people that
work in like social and digital.
So if you're getting ready towork and you're just like, oh my
gosh, I'm so overwhelmed, Idon't even know how I function
(28:22):
that's a good sign that you'reprobably burnt out on the social
digital world.
Another is feeling stuck or youhave no motivation when it
comes to creating content.
So if you need to hammer out abunch of things but I know I
have gotten to the point wheremy brain it like feels like it
(28:46):
doesn't even move.
I'm like I don't even know howto think right now because it's
just been used so much so ifyou're struggling to create
content when you usually areable to like hammer it out
pretty quickly and enjoy doingthat, then that's probably a
(29:07):
good sign that you're eitherburnt out or pretty close to it.
And then another one is which?
This goes along with the one Ijust talked about, but it's
decreased productivity.
So you're probably experiencingburnout.
(29:28):
If, again, you don't have themotivation to create, or you
physically can't, or you're justfeeling so overwhelmed that you
can't even tackle your to-dolist, that is a good indicator
that you're experiencing burnout.
And also if you're feelingcynical.
(29:49):
So I know this happened to mein the past where I'm like oh, I
hate, especially in 20.
I hate social media.
I never want to be on it again.
But, like, I used to love itand it was my job.
But you get the burnout when youknow you're feeling cynical
about the work that you're doing, like what's the point of even
(30:13):
doing this when it's just goingto get overtaken by trolls or
whatever it may be?
And then, lastly, you can evenexperience physical symptoms, so
like, maybe you're extrairritable.
So in a work meeting or justbrainstorming, like you might be
(30:33):
extra sensitive or takingdirection the wrong way.
Also, you could be experiencingheadaches from constantly being
on your phone or looking at thecomputer and blurred vision or
problems with your vision fromconstantly looking at the screen
(30:54):
and even having troublesleeping.
So yeah, that was just a quickoverview.
If you want more details, youcan go and read the full blog on
Killer Bee's web.
Killer, yeah,KillerBeeDigitalcom.
Kb Digital, kbbdigitalcom,kbdigital, kbdigitalcom,
(31:19):
kbdigitalcom.
Brian (31:20):
Yeah, we've changed the domain, so she's trying to get
interested in that.
Olivia (31:24):
Yeah, yeah yeah, very true.
But, yeah, I think, as managersof people as well, you need to
be very vigilant.
If your team members areexperiencing any of those, it
doesn't have anything to do withlaziness or anything of the
sort and truly, truly, let yoursocial and digital people, when
(31:49):
they're on vacation, let them beon vacation because they need
time to recharge.
And we know the end of the yearI always say the end of the
year the world basically diesbecause everyone's on vacation,
so take that time to rechargeyour battery for the next year.
Brian (32:14):
I love that.
I think that's a good way toclose out this episode.
You know, as a business leader,I would encourage any business
leaders listening, like, ifyou're concerned, like well, if
we're not, if we don't have themactive on social media during
this break, our business isgoing to fail or it's going to
be a big problem.
If that's the case, there'sanother problem already.
So I would encourage, like,really lean into them, let them
enjoy that time and take a timeto you know, right around the
(32:37):
corner after the holidays is NewYear's and talk about New
Year's resolutions.
Be paying attention.
Let your creative environment,where your team can share these
feelings that they're having andsee how you can come alongside
them to help them, because ifthey're feeling burnout and
they're having these thoughts,it's not actually helping them
do the best for you as abusiness either and as leaders.
I think it's great for us tobecome more aware of that and be
(32:59):
there to help, support them andshow them like it doesn't need
to be like this.
We want you to take a break.
That only helps your businessas well.
So with that, everybody, thankyou for tuning in to the Mindful
Bytes podcast today.
Make sure, if you enjoyed this.
You enjoyed this episode.
Click review.
Leave us some feedback and wewould love to hear from you too.
So click that link in the shownotes to text us any questions
you might have or any thoughts.
(33:20):
We would love to hear from youand with that we hope you guys
have a great holiday with yourfamily and friends and we'll see
you in February.
Hey everybody, welcome back to the Mindful Bytes
podcast.
Olivia (00:03):
Today we're going to talk about the new Blue Sky
social app and are youexperiencing social media
burnout?
Brian (00:12):
All right, well with that , let's go ahead and dive on in
Today, okay?
So, hey, let's go ahead andintroduce each other.
We should take a time ofactually introducing each other.
That would be very interestinghow that turns out.
Shawna (00:26):
Okay, okay.
So you have to give us time toprepare.
So the first episode nextseason we can have introductions
ready.
Brian (00:33):
I love that idea, though, but I think that's the thing
that's supposed to be the funpart about podcasts, right, I
mean that.
It's like on the fly it's raw,not no, we're not live.
We're not about live tv allright, well, we'll go ahead.
We'll keep it as normal, buthey, when we start like, this is
the last episode of the season,so when we start the new season
(00:53):
, we're gonna switch it up some.
What do you think about that?
Shawna (00:57):
yeah, I like it.
Brian (00:58):
We'll cause some confusion so let's go ahead and
let Shawna introduce herselffirst.
Shawna (01:03):
Oh, okay, what am I going to be today?
Okay, I know what I am.
Hey everybody, I'm Shawna and Iam your electronically
unimpressed Xennial.
Ashton (01:13):
I'm Ashton, your Gen Z gadget enthusiast.
Olivia (01:17):
I'm Olivia, your social media obsessed, millennial.
Brian (01:21):
I'm Brian, a Gen X business leader.
There we go, Let just leave itat that.
And digital strategist.
Shawna (01:26):
So all right, olivia, after all this time, we still
can't get our introductionsright.
That's kind of the fun part ofit, right?
It kind of is.
Brian (01:34):
Well, Olivia, I'm excited to hear about this new social
media app because it's calledwhat is it?
Blue Guy?
Blue Guy, Is that what it is?
Blue sky, blue sky, okay, okay.
So first, I guess, before youexplain to this, explain this
new platform.
I have not heard it.
I know you're already shocked,but Gen X here.
(01:56):
So, but why blue sky?
Why not like sunny sky, or youknow?
I don't know, why did they gowith blue sky?
Is there a reason?
Olivia (02:07):
Is there a meaning behind that name?
There is, but I don't knowoffhand.
The creator of it.
That's such a genetic question.
Brian (02:22):
That says perfect, I can find that at a later time Is it
created by the Blue man Group.
You know the Blue man Bandthing, the Blue Sky.
Olivia (02:36):
Yeah, it is actually.
Ashton (02:38):
So you have heard of it.
Is that what we're talkingabout it?
Shawna (02:41):
is actually.
Brian (02:43):
Tell us about this new app.
I'm interested to know about it.
Should I go ahead and leaveeverything now and go do Blue
Sky?
Olivia (02:50):
So, ashton, have you heard of Blue Sky?
Ashton (02:54):
at all.
I have not.
Olivia (02:56):
Okay, so Blue Sky I'm just going to read it straight
to you of what it is is an opensocial network that gives
creators independence fromplatforms, developers the
freedom to build and users achoice in their experience.
And this, actually um, wasdeveloped by Jack Dorsey, who
(03:25):
used to own Twitter.
So him and this other guy, jayGrabar, I think, is how you say
his name they are the onesbehind this app and since the
election it has gone up by 500%.
It's been growing a millionusers per day, so it just hit 20
(03:50):
million users since theelection, which is pretty crazy.
Shawna (03:57):
What was the catalyst for that?
Why did the election affect itso much?
Olivia (04:03):
Elon Musk and his ex and all of that because there is
apparently like a mass exodus ofTwitter, slash ex right now,
just because of Elon'sreputation or whatever it may be
.
But this actually was releasedin February.
(04:25):
But this actually was releasedin February, but it was invite
only, so I don't know exactlywhen it became public.
But that's why we're hearingabout it now, because it's
finally public.
And the cool thing that I'venoticed so far, which I want to
(04:47):
ask in a little bit, brian andAshton, you probably know more
about, like the open source andstuff like that.
I have no idea what any of thatmeans.
I was excited because, okay,number one, people are calling
this Facebook, when facebook wasactually fun.
(05:07):
So, in an early stages, wherepeople are like, whoa, this is
cool, um, I.
What I think is really cool isthere are multiple different
feeds that you can have and youcan curate them.
So like, for example, there's afeed where it's just a feed,
(05:30):
that of people that you havemutual follows.
So like, if you both followeach other, you can share a feed
.
There's also a feed, um, if youjust want to see stuff about
books, about art, about science,about, um, there's bird, like I
(05:51):
like it because it kind ofgives you if you really want to
look at new stuff, you can lookat your news feed.
But if I just want to go onthere and enjoy it and not get
out of that headspace, you cango on there and enjoy it and
just, you know, be social orwhatever it may be.
(06:13):
Um, so that's what.
Oh, go ahead, brian is is there?
Brian (06:18):
is it what I love this idea?
Because, like, so what you'resaying is like I could create a
I could have my friends feedwhere I'm seeing my friends post
, and but I could create a feedjust for business.
Olivia (06:29):
That would be business stuff that I could see yeah,
like business, either like newsaccounts that you follow, or
even, yeah, like that sort ofthing.
Brian (06:39):
And this is interesting, which I don't know, oh sorry go
ahead.
That's right.
Can you set your default feed,or is it always like a um?
Olivia (06:49):
it looks like it has two default feeds.
One is there is a discoveryfeed and then the other one is
just your actual feed, and thenover to the side, you can toggle
on different feeds that youwant to see.
Ashton (07:03):
This is really interesting.
I just downloaded the app I'mworking on it too it.
It looks like kind of todescribe the user interface a
little bit it looks like amashup of reddit and twitter.
It's really interesting and Ilove that it doesn't have short
form on it, like short formvideo okay.
Olivia (07:22):
So, speaking of that, it's hilarious.
So they did a thing that saidlike check out or be a part of
blue sky short, but it wasliterally short that said blue
sky on it, so it was almostpoking fun at everyone talking
about short form video.
(07:44):
Their release of short wasliteral short, so that's like
right up your alley, brian doingsomething like that.
Brian (07:54):
So I did see that when we download the app it does have
an option right at the beginningto choose service like choose
your host, Choose your host,that's your blue host.
Yeah.
Olivia (08:04):
See, I don't know what any of this stuff means, so I'm
just like I just want to go onthere and look at.
But for people you know, likeAshton and Brian, who are more
into kind of development typethings from what I'm hearing,
(08:25):
because it's what open source isthat, I think, what it's called
, or whatever- yeah, it is opensource, yeah and like
decentralized and um yeah, so Idon't know what that kind of
stuff means.
Brian (08:42):
In regards to like, could it potentially become how
facebook is, and then we're alllike I'm tired of this type of
thing yeah, I think that there'sa lot to go in there, too,
about I don't know, ashton, ifyou have anything that you want
to add about the like choosingyour own cloud server, or
whatever.
I think that has a lot to dowith the like, the like you said
(09:03):
, the decentralized stuff.
I don't know a lot about that.
I know some people that do so.
Maybe we could have them on atthe new year to talk about that,
but I know it's almost havingmore of ownership of it yourself
, like putting it on your ownserver, so it's not relying on
that.
It looks like I can tie it upto my own domain name, so I
(09:24):
could have, instead of saying,you know, go follow me on blue
sky, I could possibly this isjust me thinking, what my mind
just quick glance I couldactually say follow killer B on,
you know, at socialkbdigitalcom, and that's the server that I
could set up and have it run offof that Our actual server
(09:46):
instead of their server, from myunderstanding.
Ashton (09:48):
So, yeah, what it looks like I'll have to do some
research on this.
What it looks like is, insteadof all the account information
of your account informationbeing logged on their servers,
it will be moved to your ownhosting service of your choosing
.
Olivia (10:05):
And so that includes like pictures and things like
that.
Yeah, it looks like it's goingto archive your posts there,
it'll look like it'll archiveyour posts there, which would be
huge.
Ashton (10:18):
So that's what it looks like.
I need to fact check all that.
No, you're fine.
Olivia (10:24):
I was just going to say.
So do say, since you know moreof this stuff, do you see this
as a huge draw to use?
I know you don't necessarilyuse social media a ton, but just
putting yourself in theheadspace of like being able to
(10:44):
do this type of thing, do youthink this will be a huge draw
for people?
Ashton (10:51):
yeah, I think.
So.
It'll really depend on how theycurate their platform.
If they're trying to go moretowards the, the twitter and or
the X and threads users, ifthey're specifically targeting
them, or if they are going totarget all social media, if
(11:11):
they're going to try and take onFacebook and Instagram and
Reddit and any of the otherplatforms, that's going to be
the big, the big thing.
I definitely see it taking offas a threads and x replacement,
but we'll have to see thatthat'll kind of be like what
(11:32):
they gear it towards.
If they're going to make itwhere, uh, images will be really
easy to view, just likeinstagram, like it's a
image-based platform or sohere's see, here's you.
Brian (11:43):
Here's you something to think about.
I took what they're like when Ichose and to learn more about
this service again.
This is really quick.
You can't just take it as likethis is uh concrete.
I took that and I asked chatgpt.
I was like, hey, I'm gonna giveyou some text.
I want you to just reallyquickly give me a summary of
what this means for someone thatdoesn't understand the tech
(12:04):
side of it.
So it says self-hosting.
A Blue Sky PDS means you set upand manage your own server to
store and control your data,while still being able to
connect and interact with othersusing the Blue Sky network.
It gives you more ownership andflexibility over your data or
your data, instead of relying ona third party provider, which
(12:28):
we know that that's a big dealof people.
Like you know they'recollecting my data.
This gives you more controlover that.
So that can be very interestingto see how this this plays out.
Shawna (12:37):
So, Olivia, what is your username?
Ashton (12:41):
It is live, social, livsocial do you want me to edit
that out?
You can leave it in.
Brian (12:55):
I don't.
Olivia (12:55):
Yeah, I need friends on there, I'm lonely mine is leader
of Gen X.
Ashton (13:07):
Gen X leader.
Olivia (13:09):
Shawna, what do you see as you're on there, quickly,
like, as like you, I'm not allexcited about the the open,
because I don't even really knowwhat it means, but from like a,
you like a, xeniel.
Is there anything that'sexciting to you about this new
(13:31):
app?
Shawna (13:35):
that's exciting to you about this new app.
Yeah, I really like the idea ofhaving different feeds for
different reasons.
I love the idea.
If you are interested in justlooking at cat videos for 15
minutes or something, you can dothat, because that's one of the
problems.
One of the things thatfrustrates me about Facebook is,
you know, if I've decided I'mgoing to spend some time like
(13:55):
zoning out for a little whileand I want to scroll some fun
things on Facebook, theneverybody annoys me with their
political opinions and they'recomplaining, and you know then
it's completely gone against whyI even got on there in the
first place.
You know, not able to controlwhat I'm consuming.
So then a lot of times I don'teven use Facebook for that
(14:17):
reason anymore.
But when you were talking aboutthis is going to show my zenial
age when you were talking aboutwhen Facebook was exciting, I
didn't really even have thatexperience as much as I had that
with MySpace.
So when you started talkingabout that, it took me back to
when we got on MySpace and itwas so fun and so exciting and
(14:39):
there were more things you couldcustomize on MySpace than
Facebook.
So, you know, you could havemusic playing, you could, you
know, choose different themesfor your profile.
It was just it felt like a lotmore opportunities to be
creative than what Facebook hasturned out to be.
So, yeah, I think it's exciting.
I like the idea.
I mean, like you, I don'tunderstand, you know the data
(15:02):
part of it, but I mean it soundslike a good thing from what I
can tell.
Olivia (15:06):
Ashton, like what can you explain to like someone like
me or Shawna that doesn'tnecessarily understand what open
source means?
What does that?
Ashton (15:17):
mean.
A really, really simple way toput it would be if the code is
available to the public, anybodycan go read the code.
If they think there's a virusin it, they can go read the code
for themselves and see oh look,there's no virus in this code.
While something that isn't opensource is usually contained,
it's usually not left thecompany or a certain association
(15:40):
People don't always trust, likea lot of tech.
People don't always trust notopen source because we don't
know what they're hiding.
A bank, for example, would havenot open source software Makes
sense.
They need security.
So that's kind of what it is.
Brian (15:55):
summed up it allows the community to be able to build
upon it too.
In some cases, like WordPress,wordpress is an open source
content management system, soyou have a lot more developers
because it's open source, sopeople can develop and add
things to it or adjust code aswell.
So, yeah, that's a very good,quick, quick explanation on that
yeah, that's great ashton so,olivia, what are you seeing in
(16:19):
the app itself, like, how longhave you been using it right now
and how does it compare to likeother social apps like facebook
, tiktok, instagram, stuff likethat, like, how are you seeing
so right now?
Olivia (16:30):
I've only started using it this week, really, but it to
me feels very Twitter-esque.
Okay, but which is interesting,because I did find out where
the name Blue Sky comes from,and it was originally the
(16:50):
placeholder name for the projectstarted by twitter to build an
open social protocol.
So, um, and if you kind ofnotice, which I was noticing,
the the logo of blue sky is ablue butterfly, which twitter's
used to be a blue bird, so it'slike true smart um, that's
(17:14):
pretty cool and sauna will geton it just because of the blue
butterflies.
Brian (17:18):
She'll do it just because of that.
Shawna (17:19):
That's it I already did for that exact reason.
Olivia (17:25):
um, so the thing that I also think is going to be, which
we kind of talked about, isthat they talk about how custom
feeds on Blue Sky are the firstimplementation of algorithmic
choice, like we don't have tofollow their rule, like
(17:49):
someone's rules.
To me, that's what it soundslike.
So instead of using a singleblack box for your algorithm,
you can create and subscribe toyour own.
So I feel like it.
To me, it just feels like Ihave more control which I
believe Shawna has mentioned too, to over my experience versus
(18:12):
having to be at the hand of youknow, zuckerberg, love you,
zuckerberg, but you control myfeed.
Ashton (18:22):
So do you think this is going to really help with social
media burnout?
Do you think this is going tohelp not cause as much of that?
Because people can curate theirown library, their own feed.
Olivia (18:35):
I think it could, because of exactly what Shawna
was talking about.
If I am having a bad day, Iwant to go and watch.
My favorite platform is TikTok,but if I go on TikTok to look
at fun things, a political orany sort of thing can easily pop
(18:55):
up and then I'm down thisdifferent hole that I didn't
expect to go or want to go on.
So I feel like this could evenhelp and you can speak into this
, brian.
But even from a businessstandpoint, I'm seeing putting
(19:17):
out content that we really wantto put out, without having to
fall into all these rules andparameters to fight with an
algorithm yeah, I, I hope that.
Brian (19:35):
I hope that is the case, because that will be huge for
businesses on this platform.
Because, you know, I think itwas back in like 2016 or
something like that where it allchanged, where basically, they
started pushing the pay you know, pay to play, uh and all these
businesses put so much effortinto doing the work to gain all
the connections with theiraudience and they knew they
could put out a post and, nomatter what, whenever they open
up the phone, their followerswere going to see that post.
(19:58):
But when they changed that, Ithink it was like less than like
I mean way below 10%.
I think it's like 3% orsomething like that.
Now it's so low of your actualfollowers that will see that
post because of other thingsthat, like, these people already
chose to follow you, likeyou've went through the hard
work and that was kind ofstripped away.
So hopefully, I hope that isthe case, because I think
that'll be really big and Ithink a lot of businesses will
(20:20):
be like hey, I can utilize this.
Um, I was just checking too on.
They do have a browser versionwhich looks identical to twitter
, so it's very yeah, it doesyeah, yeah.
Ashton (20:33):
So one other question I have do you think that's going
to help?
I don't know exactly how theiralgorithm works, but assuming
it's very similar to most otherplatforms, do you think it'll
get a much higher playthroughrate?
For example, like if you post avideo, uh, on Instagram, you
(20:53):
know, if your playthrough, ifyour average watch time is low,
then your video is not going todo as well.
The higher that is, the betterit.
Does you think that's gonnahelp curate a lot, or do you
think they'll just not reallyinvolve that in their algorithm?
Whoever wants to answer that?
Olivia (21:11):
either olivia or brian good, I didn't hear the whole
question, sorry, I was um Ithought you were asking I, I
think, as of right now, that'sprobably not going to be a part
of it, but, and and maybe theywould even say that it's not
going to be, but, as we know,with all of these things, it
will be interesting to see howit evolves and different things
(21:36):
like that.
Um, and right now it doesn'tlook super graphic or video
heavy, which again can.
Also, how much time would wesave if we could just type
something out, you know, um, butmy question with the open
source and data, things likethat, is are they not going to
(21:57):
be able to have likeadvertisements on there?
Then?
Is that not a thing, or?
Ashton (22:04):
is it?
Could it still be a thing?
Okay, kind of like a, just a.
So I already explained opensource, but, like a really quick
explanation of decentralized iskind of like if.
Kind of like if you're puttingyour money in the bank, that
would be like what you're doingto Facebook.
You're putting your money in abank and you trust them to keep
your money safe.
(22:25):
That's your data.
You're trusting Facebook tokeep your data safe.
Decentralized allows you theopportunity to not give you or
not to give them your data.
You can keep the data foryourself and encrypt it yourself
, but just like money you runthat risk of.
If somebody hacked you or brokeinto your house, they can just
(22:46):
go to your safe and take thatmoney out.
So now it's your responsibilityto keep your money or your data
safe.
If you don't have your dataencrypted, if it's just sitting
on your laptop, someone hacksyou, they can just take that
data.
So it shouldn't affectadvertising.
I wouldn't think.
Maybe you'll know a bit moreabout that, brian, but from my
(23:07):
understanding it shouldn't.
Brian (23:09):
Yeah, I think it's more about your data itself.
So if the advertisement isbeing run through that system,
they're paying for that on there.
Do they have advertisement onthere right now, or that's still
something that's probably noteven on here yet?
Olivia (23:20):
I don't think so.
Yeah, that's why I waswondering if if they're going to
be the platform that says wedon't have this or whatever.
Brian (23:29):
I do like how I see that their feeds.
Ashton (23:38):
I, whatever I do, like how I see that their feeds.
Brian (23:39):
I like how their feeds icon is a hashtag.
Uh, so it's like really coollike, because we know hashtags
have been changing and losingits effectiveness and they're
like calling, they're likethey're putting the connection
of hashtags or like that's yourfeeds.
I like how they're doing thatvisual like because that is what
people are following.
The feeds are these are thethings you're following.
Ashton (23:54):
So, uh, so I have one question for you, brian.
If, let's say, this platformdidn't do any sort of
advertisement, how would they beable to make money?
Because I know some platformsmay sell your data to get some
extra money.
Obviously, if they're trying tohold that trust and they're
(24:16):
making the step to not doadvertisement, they're probably
not going to do that.
So what's another way theycould make money?
Brian (24:23):
I mean they could do it.
I mean right now you havepeople that's, I mean even X and
Facebook and Instagram'scharging where you want to be
verified so that they could dothat route.
And sometimes that gives youmore features, like on Instagram
, if I become verified, which Iam right now but on my personal,
since I'm verified, I get to beable to highlight a banner, an
(24:45):
image and stuff for my link.
So if somebody clicks it itstands out.
So you get like little featuresand perks like that.
So I mean that could be theroute they take.
But I about guarantee we'regoing to see ads in here at some
point because that's it is abig way for them to make money.
But, um, I think a big pointwill be for them to be able to
make it where people can reallychoose what they want to see.
Like people have been sayingthat and you know shouting that
(25:09):
for a long time.
Like I just want to see what myfriends are posting.
Like if a platform really doesthat, wow, they actually did it
and look, it's probably blown upbecause because of that, uh, so
it'll be very interesting tosee.
So I, I like that to see thatit's kind of like tiktok I'm not
tiktok, it's more like twitterum, so it'll be interesting to
(25:29):
see how it goes.
Uh, because I was wondering,like, is it a replacement for
facebook, facebook, tiktok?
But they're all still a lotdifferent, but it definitely
could be.
That's going to give a hugecompetition for x and for
threads threads.
Yeah, I'm definitely interestedin this blue sky.
I'm going to check it out,olivia, because you know I've
been messing with x, I've beenmessing with threads.
(25:50):
I'm not really, I'm really abig fan of either one of them.
So I'm going to check out bluesky, learn a little bit more
about it.
So thanks for bringing that toour attention.
I know, I know we got to getready to wrap up pretty soon,
but I know we're also we're inthe holiday season, we're like
rolling Thanksgiving, we'regetting ready to go into
Christmas.
So another thing that I knowwe're getting ready to take a
(26:18):
break right now ourselves fromthe podcast.
We'll be back.
So we'll be resuming season twoof the Mindful Bytes February,
probably mid-February.
So you guys keep an eye out forthat, and I want to encourage
everybody to enjoy their timewith their family and friends
during this holiday season.
Uh so, olivia, with that, whatare your thoughts about burnout
(26:39):
and taking a break during thisseason?
What does that look like?
Is it even possible?
Should we even do it?
Is it, is it not right?
Like, should people feel badabout taking a break?
Olivia (26:48):
oh my gosh, no.
Number one um, I don't think,like a lot of the things that I
was looking up, I don't thinkpeople realize what they're
experiencing is actually burnout.
So number one is really lookinginward, or looking at people in
your life and assessing like amI truly experiencing burnout?
(27:11):
Because I think a lot of peoplewill are actually experiencing
it without realizing it.
So if you don't know, you havea problem.
You can't fix it.
So yeah, just quickly, here aresome things to look for in
yourself or others.
And also, I would say, if youare feeling burnt out, it's
(27:39):
nothing to feel bad about, right, we get there with so many
things and it's not something tobe like shameful, shamed about
or anything.
Even if your job is like well,I work in social media, I
shouldn't get burnt.
Well, I work in social media, Ishouldn't get burnt.
Well, we all get burnt out.
So some things to be lookingout for.
These are like the top fivesigns, just really quickly.
(28:01):
Number one if you just feel sooverwhelmed, like when you sit
down to like start your day,like this is for people that
work in like social and digital.
So if you're getting ready towork and you're just like, oh my
gosh, I'm so overwhelmed, Idon't even know how I function
(28:22):
that's a good sign that you'reprobably burnt out on the social
digital world.
Another is feeling stuck or youhave no motivation when it
comes to creating content.
So if you need to hammer out abunch of things but I know I
have gotten to the point wheremy brain it like feels like it
(28:46):
doesn't even move.
I'm like I don't even know howto think right now because it's
just been used so much so ifyou're struggling to create
content when you usually areable to like hammer it out
pretty quickly and enjoy doingthat, then that's probably a
(29:07):
good sign that you're eitherburnt out or pretty close to it.
And then another one is which?
This goes along with the one Ijust talked about, but it's
decreased productivity.
So you're probably experiencingburnout.
(29:28):
If, again, you don't have themotivation to create, or you
physically can't, or you're justfeeling so overwhelmed that you
can't even tackle your to-dolist, that is a good indicator
that you're experiencing burnout.
And also if you're feelingcynical.
(29:49):
So I know this happened to mein the past where I'm like oh, I
hate, especially in 20.
I hate social media.
I never want to be on it again.
But, like, I used to love itand it was my job.
But you get the burnout when youknow you're feeling cynical
about the work that you're doing, like what's the point of even
(30:13):
doing this when it's just goingto get overtaken by trolls or
whatever it may be?
And then, lastly, you can evenexperience physical symptoms, so
like, maybe you're extrairritable.
So in a work meeting or justbrainstorming, like you might be
(30:33):
extra sensitive or takingdirection the wrong way.
Also, you could be experiencingheadaches from constantly being
on your phone or looking at thecomputer and blurred vision or
problems with your vision fromconstantly looking at the screen
(30:54):
and even having troublesleeping.
So yeah, that was just a quickoverview.
If you want more details, youcan go and read the full blog on
Killer Bee's web.
Killer, yeah,KillerBeeDigitalcom.
Kb Digital, kbbdigitalcom,kbdigital, kbdigitalcom,
(31:19):
kbdigitalcom.
Brian (31:20):
Yeah, we've changed the domain, so she's trying to get
interested in that.
Olivia (31:24):
Yeah, yeah yeah, very true.
But, yeah, I think, as managersof people as well, you need to
be very vigilant.
If your team members areexperiencing any of those, it
doesn't have anything to do withlaziness or anything of the
sort and truly, truly, let yoursocial and digital people, when
(31:49):
they're on vacation, let them beon vacation because they need
time to recharge.
And we know the end of the yearI always say the end of the
year the world basically diesbecause everyone's on vacation,
so take that time to rechargeyour battery for the next year.
Brian (32:14):
I love that.
I think that's a good way toclose out this episode.
You know, as a business leader,I would encourage any business
leaders listening, like, ifyou're concerned, like well, if
we're not, if we don't have themactive on social media during
this break, our business isgoing to fail or it's going to
be a big problem.
If that's the case, there'sanother problem already.
So I would encourage, like,really lean into them, let them
enjoy that time and take a timeto you know, right around the
(32:37):
corner after the holidays is NewYear's and talk about New
Year's resolutions.
Be paying attention.
Let your creative environment,where your team can share these
feelings that they're having andsee how you can come alongside
them to help them, because ifthey're feeling burnout and
they're having these thoughts,it's not actually helping them
do the best for you as abusiness either and as leaders.
I think it's great for us tobecome more aware of that and be
(32:59):
there to help, support them andshow them like it doesn't need
to be like this.
We want you to take a break.
That only helps your businessas well.
So with that, everybody, thankyou for tuning in to the Mindful
Bytes podcast today.
Make sure, if you enjoyed this.
You enjoyed this episode.
Click review.
Leave us some feedback and wewould love to hear from you too.
So click that link in the shownotes to text us any questions
you might have or any thoughts.
(33:20):
We would love to hear from youand with that we hope you guys
have a great holiday with yourfamily and friends and we'll see
you in February.
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