What’s more effective: building a personal brand or focusing on your company’s brand? Are wellness apps really beneficial, or do they pose hidden risks? How can chatbots like ManyChat enhance your social media engagement? Are AI-generated content and deepfakes a threat to online authenticity?
In this episode of Mindful Bytes, we dive into the current landscape of AI regulation, specifically discussing a bill in California aimed at controlling AI's potential to create deepfakes and other misleading content. We explore the pros and cons of using wellness apps, how chatbots like ManyChat are evolving to improve social media engagement, and the ongoing debate between building a personal brand versus a company brand. We wrap up with insights on maintaining authentic connections in the increasingly automated digital world.
What to Expect:
- AI Regulation and Its Impact: Learn about the proposed California bill and its implications for AI developers, especially concerning deepfakes and fake content.
- Wellness Apps: A discussion on the benefits and potential pitfalls of using apps for health and mental wellness, including privacy concerns and the importance of not outsourcing your health to technology.
- ManyChat Overview: Insights into how ManyChat is used to automate social media interactions and whether this tool can replace authentic engagement.
- Personal vs. Company Branding: A look at why personal brands are gaining traction over company brands, backed by surprising LinkedIn data.
- Authentic Connections: The importance of keeping it real in a digital world dominated by automation and AI.
Links Mentioned: (affiliate links used when possible)
- Watch Funny Bill Commercial
- Safe & Secure Innovation (AI Bill)
- Benefits of Mental Wellness Apps
- Rising Influence of Health & Wellness Apps
- ManyChat
- Schedule a Discovery Call with Brian
Let's Figure This Out Together:
- Schedule a Discovery Call
- Book Brian for a Keynote, Speaking Engagement, Team Workshop or Interview
- Get Help with Digital Strategy, Consulting, or Coaching
Affiliate Links:
- Launch your own podcast on BuzzSprout
- Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Mindful Bytes podcast.
Today we're going to talk abouta bill to regulate AI.
Speaker 3 (00:05):
Who's bill?
Speaker 4 (00:08):
Wellness apps pros and cons Minichat.
Speaker 1 (00:11):
Isn't it, minichat Olivia?
Speaker 3 (00:13):
No we're not at Disney World.
Speaker 1 (00:15):
Should you focus on building a personal brand or a
company brand?
We've got some shocking resultsthat I would love to share with
you.
That came from a friend of mineon LinkedIn.
So with that, let's a friend ofmine on LinkedIn, so with that,
let's go ahead and dive on in.
Well, hey, let's go ahead andintroduce our panel.
Speaker 2 (00:33):
I'm Ashton, your Gen Z gadget geek extraordinaire.
Speaker 3 (00:37):
I'm Olivia, a millennial on social media, more
than the Kardashians.
Speaker 4 (00:42):
Hi, I'm Shauna and I'm your technologically timid
Xenial.
Speaker 1 (00:46):
And I'm Brian, your Gen X business leader.
So we got a lot to talk abouttoday, so I'm excited.
A very wide range of topicsthat everybody's bringing.
So, ashton, why don't you goahead and tell us about this?
Bill guy I think Olivia had agood question.
Who is Bill and Shauna?
I don't know if you rememberthat comedian that's on the
community and he's on some otherlike reality TV show, the
(01:08):
Masked Singer.
Speaker 4 (01:09):
Ken Jeong.
Speaker 1 (01:11):
Yes, have you guys seen his commercials where his
name is Bill?
No, no oh my gosh, what companyI got to share it with you.
Okay, it's actually Okay.
So here's the funny thing.
He's like goes up to people atrestaurants and he's like, hey,
I'm Bill.
And they're like, oh, theydon't like Bill.
Well, it's a marketing ad thathis name is Bill and he's
(01:38):
marketing an app that helpspeople with their bills to
remember to pay their bills.
So I don't think that's thedirection that Ashton is going
in, but it is a hilariouscommercial.
I'll have to send it to youguys and I'll put a link to it.
Maybe, if I can find it onYouTube, I'll put a link to it
in the show notes.
It's hilarious, he's a funnyguy.
Speaker 4 (01:50):
Is that what it's about, Ashton?
Speaker 2 (01:52):
Ken Jeong.
No, it is not, it is not.
Speaker 1 (01:58):
All right, ashton.
Well, the serious level, andtell us about the bill that
you're referring to currently,california is working on a bill
right now.
Speaker 2 (02:08):
It's going to force developers to have a copy of the
ai model and basically to handthat into uh, I believe it's the
secretary of state and sothey're gonna go through it and
like try and make sure basicallythat doesn't have the
capability of deep fakes andlike making things that look
(02:31):
real but aren't um stuff usedfor scams and stuff this future
of social media is going tochange with all this stuff that
ai can create.
Speaker 1 (02:42):
that isn't real.
It just isn't real real.
Even these videos they look soreal and they're only going to
get more realistic.
So, as we've talked severaltimes, even this podcast
connection is going to be socrucial moving forward, and I
know that we're going to talkabout that a little bit more
today too.
What I'm going to talk about,about personal branding and
(03:03):
company branding, but it's nojoke, it's no joke.
So I definitely think it'll beinteresting to follow that and
see what that regulation lookslike.
Speaker 3 (03:11):
I just again with kind of like what you were
talking about, brian, and thefake stuff.
My just biggest concern withthat is, like you know, older
people and how kind of like fakenews became a thing because,
again, they don't check sourcesor anything, they just take
(03:36):
everything at face value.
So while I love AI I am a hugeyou a huge proponent of it that
kind of stuff scares me for thepeople that just take everything
at face value.
Speaker 4 (03:52):
Yeah, I think it's just a continuation of what
we've already been seeinghappening on Facebook, where
people see something, they don'tverify it and then just
continue either to spread it orto rant on Facebook about that
particular thing.
And yeah, so you're right,Olivia, it's a problem already
(04:14):
and it's only going to get worse.
Speaker 2 (04:16):
I do wonder how well this law would be able to
actually regulate this kind oflike what we were already
talking about.
It's really hard to regulatesomething like this.
Speaker 4 (04:27):
I'm guessing it'll get refined over time, but at
least they're getting startedwith something you know.
So there's some sort ofregulations in place and you
know it's good that they're atleast getting started, I think.
Speaker 1 (04:39):
Yeah, got to start somewhere.
I think that's a good point.
All right, so, olivia, so talkto us about mini chat mini chat
spelled m-a-n-y-c-h-a-t.
Um I it's.
It's the southern way of sayingit.
Speaker 3 (04:55):
Mini chat I know, but I didn't.
I didn't want someone listeningto be like oh, I want that.
And they're like m M I N I C HA T.
Speaker 2 (05:05):
I can't find it.
Speaker 3 (05:07):
Um, so I'm just for those who may not be familiar,
I'll just give you, uh, tell youwhat it is.
Um, so it's a chat marketingsoftware that allows businesses
to automate two-wayconversations on social media
platforms.
(05:27):
So something to keep in mindthat this is just for social
media, so it is different thanchatbots on your website.
So I've been using it a lotlately, so I just wanted to
(05:47):
bring it up because I've seen alot of people wondering what
these are and describing it in adifferent way.
See some, or even Facebook, ifyou see someone say if you want
this free guide type guide inthe comments, and then you
(06:10):
automatically get it.
That's what many chat is.
So those uh businesses are mostlikely using many chat when
they're asking you to put akeyword in the comments.
So it I guess I mean I havebeen seeing the value in it.
(06:30):
It helps save time, but also itdoes help with engagement on
your posts, because you can setup an automation where they
respond to a comment before theygo to your DMs, and so I think
it's definitely a tool thatwe're going to see a lot more of
(06:54):
.
So the market is do you alllike knowing what mini chat is
do you feel like that's creatinglike an inauthentic connection
(07:17):
from the beginning?
Speaker 4 (07:19):
Let me ask a clarifying question real quick.
Is it only for use in thecomment section, or can you also
use it in DMs?
Like you know, someone sent youa direct message and said I
want your free, whatever youknow.
Does it work in that capacityas well?
It?
Speaker 3 (07:34):
does.
Yeah, you can also use it onInstagram stories, not Facebook
stories, and there is not acapability to use it in Facebook
groups yet either, but yeah, onFacebook DMs, all of that, and
you can even use it in WhatsAppas well.
Speaker 4 (07:56):
Oh wow, I don't think that it's a problem with
authenticity, because that'skind of like opening up your
time to be able to answercomments and DMS and things like
that that are not just that onespecific thing.
You know people.
If they're, if they're askingfor your free guide, or you know
(08:16):
a question that's very easilyanswered, like what time do you
go live or whatever, um, youknow they're not exactly looking
for an engagement anyway,they're just looking for an
answer, and so I think it's agood thing, you know, free up
your time, give you more time tobuild those connections in the
way you know that people arelooking for them.
I think.
Speaker 3 (08:36):
Yeah, I like that perspective and just like what
you said for like quick answersand what I've been seeing and
doing, because when you havemini chat, you have like your
inbox in the program so you canlook at that, you can flag
things, and so it's just a goodway to actually, when you have
(09:01):
the time, to sit down and goback and sift through those
messages and then create apersonal connection if you feel
that that's where you would liketo go with this person.
Speaker 1 (09:15):
Here's something interesting about mini chat.
Is that, olivia?
So you're getting into it rightnow?
I used mini chat years ago andwhat's very interesting is it's
before.
It couldn't.
Actually.
You're saying it engages withcomments on post right.
Speaker 3 (09:31):
Yeah.
Speaker 1 (09:31):
Is that what you're saying?
So it didn't used to do that,it was only the inbox.
So it's great to hear they'rebringing that over.
One of the cool things becausethere's some other benefits of
ManyChat too is, especially ifyou're using whatsapp stuff like
that, you can connect that toyour website as well, so you're
using the same message systemacross the board on your website
, on facebook messenger, allthat.
(09:53):
But it also connects with chatgpt.
This is where we started doingresearch on how you could create
a hybrid chat bot with minichat as well, so you could
connect chat gpt where mini chatyou can put in.
If anybody's ever that'slistening, if anybody listening
has ever designed a, a, uh, adatabase back like on mysql and
(10:16):
stuff like that not mysql, I'msorry.
If anybody listening hasdesigned a database on on sql,
like in programming, you usethat GUI to kind of map it out.
That's what ManyChat does,where you can actually map out
the conversation and connectthose lines and say, well, if
they say yes here or no here,then take them to this part of
the message.
What's really cool about it iswhen you take that you could say
(10:40):
, like basic questions, youcould have your own already you
know response typed in for it torespond.
Or you could say, hey, use chatGPT to answer like basic things
like this, or ask some furtherquestions, and you can actually
have it where, if they chooseone option, it'll actually hand
it off to a real person as well.
So you can really start mixingit up with with that tool, with
(11:04):
what many chat can do, but withit being able to do that on post
to, I mean, that's a wholeother level.
I think that I think it's a Imean again using it before.
It's a great tool to get thatstuff off your plate.
That's just busy work thatreally doesn't require a
personal connection.
But, like Shauna said, they'rejust looking for a quick answer
or they're looking for aresource that that chat bot can
(11:26):
give them, and you can dodifferent things where you know
if they click it, you can havelike that little three dots
where it looks like someone'styping.
You can make it feel like areal person too.
But I think that, with all thechanges happening with AI, I
think it's more again, this isjust my thoughts I would think
it's more beneficial just to beupfront that hey, this is our AI
(11:47):
, have fun with it and then letit know like, hey, I'm going to
pass this on to a real human.
That way, you're not liketrying to hide behind the fact
that this isn't a real person.
Right now, I think it's goingto become more and more
important to be open and upfront, that, hey, this is our AI chat
bot.
What are your thoughts on that,olivia?
Because, again, I think it's anamazing tool and there's so
(12:11):
much you can do with it.
But being able to respond tocomments, I guess that is my
concern.
I can see that you don't wantto rely on it solely for doing
all your engagement, because ifyou lose that connection, you
can miss out on someopportunities.
Speaker 3 (12:26):
Yeah, so I guess.
So it's not necessarily thatit's replacing your engagement.
It's in comments, it'sspecifically with whatever
trigger you set up.
So, for example, if you have awebinar coming up and you say,
type the keyword webinar in thecomments, then they get the link
(12:50):
to sign up.
But there's a response therethat's like oh, thank you, I'm
so glad you want to come to mywebinar.
Check your inbox for the linkto get signed up.
So it's not just like whereyou're, like hi, how's it going?
Like blah, blah, blah.
It has a specific person.
But this is circling back towhat we always talk about, brian
(13:13):
and coach our clients on leasedversus owned properties.
Now, this is a very simple wayto capture email addresses
because with all the triggersthat I've set up, you cannot get
the free guide or sign up for awebinar or whatever, unless you
(13:33):
put your name and email addressin first and you can actually
connect that to whatever emailprogram that you use, or even if
you just save the addresses andentered them wherever later, if
it didn't have your program in.
But that's also a big part ofit is getting your leased
(13:56):
property people to your ownedproperty, which is your email
list.
Speaker 1 (14:01):
Love it Now when it responds to them.
Does it respond to them in thecomments, or does it respond to
them in like a message thecomments?
Or does it respond to them inlike a message?
So, if they type that in thecomments, does it send them a
message, a private message,saying hey, thanks for signing
up, or does it do it actually onthe public feed?
Speaker 3 (14:15):
So first and again, you have to like what you're
talking about.
It's called the automationright.
So you have to set up theautomation steps to do this.
If you don't set up the stepbeing to respond to the comment
on the post, then it's justgoing to go straight to the DMs.
(14:36):
But I like to set it up whereit responds to the comment first
, reminds them, thanks them andtells them to go check their
inbox and then it's like okay,one more step until and that
step is getting that emailaddress to you know, get them to
(14:58):
and again, you're not beinglike sneaky or any, you're
telling them like.
I'll give this to you, I justneed your email address you know
, I love it.
Speaker 1 (15:08):
I love that you can mix it in with your, your public
comments now, like that's socool, I could never do that
before.
Speaker 3 (15:15):
Oh yeah, so they've probably made which they need to
do some more in, like Facebookgroups and stuff, but you can
also set up specific triggersjust for your stories as well.
So if someone responds to astory, you can send them a
completely different thing ifyou wanted to on stories as well
(15:37):
.
Speaker 1 (15:38):
So that's cool.
We want to look for those typeof opportunities that helps us
free up time to do things thatare more meaningful and more
purposeful.
So awesome, I love it, but Istill think it's pronounced mini
chat, so it's safe to tell youthat it's still spelled M a N?
Y Cause that's.
I wonder if they bought thedomain mini chat, just in case
(16:01):
they should, if they're smart,or maybe you can go buy it and
sell it.
I'm sure it's already up forlike a million dollars.
Actually, why don't you checkand see is mini chat M I N I C H
A Tcom?
I'm sure it's already up forlike a million dollars?
Ashley, why don't you check andsee as many chat M I N I C H a
tcom available Checking?
Speaker 2 (16:19):
We don't want this.
We don't want any part of this.
I'll tell you what.
I'll tell you what the headline, what the line right on the top
says Okay, meet attractivestrangers in the video chat.
Speaker 1 (16:33):
okay, so if that is the website that you're going to
, do not go there.
Make sure you click the link inthe show notes yeah, do not
tell them, killer b sent youthere.
Yeah do not tell them, allright let's go ahead and move on
to shauna Shauna.
Let's talk about the wellnessapps.
Speaker 4 (16:51):
Okay, let me start off by asking do any of you use
any apps for like health andwellness or mental health,
anything like that?
Speaker 3 (17:00):
I use one called WalkFit.
Speaker 4 (17:03):
Oh, like to track how long you walk.
Speaker 3 (17:06):
Um, it, yeah, it tracks how much you walk, but it
also gives you a daily, uh likeshort workout to go along with
your walking.
And then it gives you amotivational quotes like today
is in every walk, find thestrength to push beyond your
limits.
Speaker 4 (17:25):
I love that.
I feel like you should.
They should have like an audioversion and you could record it
for them, because you say itlike with such, you know, such a
plumb.
Speaker 3 (17:38):
Walk fit.
Give me a call.
Speaker 1 (17:40):
I have an app called Happy Scale, but when I put my
numbers in it's not so happy allthe time.
So I mean I'm not so happy.
So I guess that's why they callit happy scale, not happy
person.
But yeah, it's just trying tokind of track like goals on
weight.
But I have actually had nowwhere you know I've got a timer
on my phone to kind of prepareme for sleep time.
(18:01):
So smart.
So I got a health alert thingthat pops up and says, hey, it's
1030.
You should be unwinding fromany electronic devices to hit
your sleep goal.
So I have been using that.
But to be honest with you, I'mlike, oh, it's just a
notification, I just swipe itout and so I don't know how much
I'm really, how effective it is.
Speaker 4 (18:21):
Yet yeah, what about you, ash?
You don't use any apps for noso I don't oh yeah, do you still
have?
Speaker 2 (18:30):
your technically have that feature is it because you
haven't?
Speaker 1 (18:34):
because you're on that android?
Do they not have apps for thatstuff?
Speaker 2 (18:38):
you're very funny.
Oh, I thought it was a seriousquestion.
Speaker 4 (18:41):
So I'm I'm scrolling my apps real quick to see I
don't think I use any healthapps anymore, um, because they
don't work for me.
Anyway, like I I'm not going tochange my habits based on an
app because, kind of like Briansaid, like I don't want my phone
telling me what to do.
So so all the ones I've tried,you know, I've tried ones for
(19:05):
tracking my calories, for, um,uh, helping to walk.
I had got an app that wouldhelp me become a runner Huge
failure.
I'm not saying the apps arefailures, I'm saying it doesn't
work with my personality.
But I did start thinking about.
The reason why I even dove intothis subject of pros and cons
is because I was wondering, like, what are the downfalls of
(19:28):
using apps for your health, formental health or for your
physical health?
You know, I guess, kind oftechnically, I use one for
spiritual health.
I have a couple apps, ones forprayer and ones for Bible
reading.
So I guess that kind of fallsinto the category.
But I think the trick comesdown to choosing apps that are
(19:48):
helping to support the goals youalready have.
Like you, olivia with yourwalking and Brian with getting
better sleep, like I think thatmight be the trick.
But let me go through a coupleof the pros and cons, because I
found some pretty interestingthings.
Okay, I'm just going to gothrough all the pros and then
all the cons in a row, like that.
(20:09):
Okay.
So some pros, especiallyregarding mental health, is that
it gives access to people whootherwise might not have access
to any sort of help.
You know, seeing a therapistcan be expensive if you don't
have a car, or if you don't havelike, perhaps, good internet
like to use, like BetterHelp orsomething like that, it could
(20:31):
support you.
You know, in a way you may notbe able to get any other help.
So that's a big pro, I wouldsay.
What I kind of mentioned atfirst is that they can help
support you in the goals thatyou've already set, the efforts
you're already putting forth.
The efforts you're alreadyputting forth this is my
(20:53):
favorite pro is helping you tobuild habits, because that's why
I always fail when I use healthapps is because if I'm not
building a habit, I'm not goingto stick with it anyway, because
I don't want my phone to tellme what to do, and let's just
say you don't want anybodytelling you what to do.
Speaker 1 (21:07):
I mean, that's your gin, that's that's your.
What are you xenial?
That's a xenial thing.
Speaker 4 (21:12):
I think yeah, you think so maybe.
So I think so.
Speaker 3 (21:17):
We should probably go ahead and call on your mom on
this I was gonna say maybe shecan get an app on like one month
to being able to be told whatto do.
Speaker 1 (21:31):
My goal is to allow one person this month to tell me
what to do.
Speaker 4 (21:37):
How to become obedient in 30 days.
What other do you guys?
Can you think of any pros thatcould come from using apps like
that that I didn't come across?
Speaker 1 (21:52):
I think for me, at first I feel like it's helpful
because it gives you thosereminders, but I think it's just
like if it's something thatyou're really not focused to do,
those reminders become just anannoyance.
And, yeah, you just startremoving them and ignoring them
Because you have other thingsthat are starting to take that
priority.
And I guess that's where youhave to really start asking
(22:12):
yourself is like well, how muchof a priority is this really for
you, how important really is itfor you?
Speaker 4 (22:18):
Right, right.
Speaker 1 (22:18):
Yeah.
Speaker 4 (22:20):
I think one thing that can be a little tricky is
like if you're trying to changetoo many things in your life all
at once, then you might lookfor that support, like from an
app or something.
But you just can't change thatmany things all at once.
You have to, like you know,tackle things and baby steps,
and so I think that could be,you know, a downfall.
You're kind of setting yourselfup for failure.
(22:40):
If you're thinking like I'mgoing to change five things in
my life this month, you knowit's not going to work.
Speaker 1 (22:47):
Yeah, and I guess it's like, and it's not gonna
work.
Yeah, and I guess it's like,and it's like you have to really
ask yourself why are youwanting to change it?
Like?
What is the answer to that?
Like, maybe there's a deeperthing that we need to even
evaluate, maybe there's a deeperchange that needs to happen,
not just this surface levelthing.
So yeah good point.
Speaker 3 (23:04):
That's good, um one mean.
Another positive thing is Iactually ran my first 5k because
of the app from coach to 5k andwhat is like positive about
that is like I had no idea, likehow to train for something like
(23:25):
that.
So, the fact that like it had itmapped out for me was very
helpful.
But the thing with those appsis I actually don't keep the
notifications on, so it's notsomething where I use them to
like, remind me to do something,but more as like a guide of
like I don't know how to trainto do a 5K, so this program just
(23:50):
like broke it down for me.
And also, you start off slowerthan you thought, so it helps
you to stick with it versus,like you know, oh, I got to run
two miles on the first day I'veever ran and then you give up.
So, yeah, that's what's been apositive thing of just someone
(24:13):
laying it out for you.
That makes sense.
Speaker 2 (24:15):
I think what I like about specifically the Fitbit
app is that it has a lot ofcompetitions.
It's like everybody else, allyour other friends that wear
Fitbits.
You're competing with them tokeep your steps up.
You may remember quite a fewyears ago like competing with
them to keep your steps up.
You may remember quite a fewyears ago me trying to compete
with a few people.
Speaker 4 (24:33):
So I think that helps a lot too.
Speaker 2 (24:35):
It's kind of like a score and that makes a lot of
competitive people.
Oh, I gotta be number one, Igotta be the top of the chart.
Speaker 4 (24:42):
That's smart, that makes sense.
I can see how that would appealto you.
Speaker 1 (24:46):
Yeah, I could definitely see that with
especially younger.
When we get older, we're like Idon't care, Whatever, you can
have the first place.
Speaker 3 (24:52):
I don't care, you can sit on the couch the longest.
Speaker 1 (24:57):
Do they have an app for how many shows you can watch
on Netflix?
Again, maybe there's achallenge for that.
I have binge watched 52 showsthis week and you're only at 30.
Speaker 4 (25:06):
No 30.
I would win at like who'swatched the most Gilmore girl
episodes in a row?
I think I could win.
Speaker 3 (25:13):
I don't know, I'd give you a run for your money.
Speaker 4 (25:16):
Let's make an app, olivia, we'll see.
Speaker 3 (25:18):
Yeah.
Speaker 1 (25:19):
Do it.
I think that Netflix, you justadd it to that.
Speaker 4 (25:27):
So you can just see your streak on air compared to
other people in the world.
Speaker 1 (25:30):
I'm surprised they already don't have that.
I don't know.
There's an idea for?
Speaker 2 (25:32):
Netflix, probably because it just infinitely plays
in the background.
Speaker 1 (25:36):
Yeah, someone just let it keep playing.
I think that you know, I guess,a pro.
I think Olivia had a good pointand made me think about even
like my Happy Scale app.
You know.
I put in like hey, you know, Ineed to make some better health
decisions on what I'm eating.
So I'm like looking at, I waslike, OK, I need that app for I
can check in on my weight.
But I put in my goal and itgives me like well, how many
(25:58):
pounds do you want to lose aweek?
So instead of like being likeoh, I've got to lose 15 pounds,
like in the next month, it'slike OK, well, let's really
break that down.
If I lost 15 pounds in two orthree months, I'm going to be
thrilled.
So what does that really looklike?
How many pounds do I need tolose every week to get to that,
to get to that goal?
So it makes it a little bitmore more of like, more of a
reality, like more obtainable to, instead of like like you're
(26:22):
striving so much Cause.
Then we know as weight loss.
If you try to take all that offso quickly, you put it on even
quicker because your body thinksit's starving and stuff.
So there's that, and you know Iused to use that app.
What was it called?
My Fit Power?
Speaker 4 (26:38):
My Fitness Power.
Speaker 1 (26:40):
And I really need to go back to that because not
really understanding what I'meating, using that app and yes,
it was work to scan those thingsand put it in, but then I could
really see what I was puttingin my body to get help educated
me some more.
So I'm like wow.
Like I remember I used to go toMcDonald's and have like three
breakfast burritos.
They taste good, it's just eggsand burritos.
(27:01):
But then I realized likebreakfast time was like over
2,000 calories.
I'm like that's not good.
My breakfast I just went over.
It's just eggs and burritos.
Speaker 4 (27:13):
That's what I think, olivia.
You know, what's funny is thatit's actually so much work for
me when he uses MyFitnessPal,because when I cook at home
which, and especially back then,I cooked at home most of the
time, I am the one that wouldhave to put in all the
information, because, you know,you have to put in like it
(27:33):
wasn't that bad for me I wasjust gonna say, like he's like
it's a lot of work.
I'm like yeah, for me, becauseyou've got to put in a half cup
of this, a half cup of that,blah, blah, it's like so much
work the whole recipe gosh Ilike to cook with lots and lots
of ingredients, so that makes iteven worse well, you're
supposed to be able to scan thebarcode, but sometimes it didn't
work maybe that is yeah, a lotof but there are no barcodes on,
(27:59):
you know, apples and potatoesand all the produce, all right,
let's move on.
Speaker 1 (28:03):
let's.
Are we already in the cons here?
Is that what we're steppinginto?
Yes, yes, we're in the cons,these, yes, we're in the pawns.
Speaker 4 (28:09):
These are.
This is where I found theinteresting information, some
things I've never thought about.
Number one is privacy.
That's pretty relevant, youknow, as we're talking
especially more about thatprivacy breach.
You know that everyone startedtalking about this week.
Um, you know apps.
It's harder to find out.
(28:30):
You know what kind of privacythey have in place and you could
be putting, you know, veryprivate information into these
apps, depending on what you'retrying to track or what you're
trying to, you know, work on andtying kind of right into that
is oversight.
So there are a lot of healthapps like, let's say, to track
your blood pressure.
(28:51):
You know they give you adviceon that Diabetes, any sort of
health problem you might betrying to keep track of.
There could be an app for it,but a lot of them are not
actually developed by healthcareprofessionals.
So that's tricky.
If you are putting your entiretrust in this app to help you
manage your blood pressure orsomething you know that could go
(29:11):
horribly wrong.
And remember, olivia, when youtold us about that, it was a
mental health site, I think thatwas using AI and they ended up
giving terrible advice.
So it's just, I think the wayyou can overcome that is, don't
let it be your only source of is.
(29:34):
Don't let it be your onlysource of taking care of
yourself, and listen to your gut.
If something doesn't sound rightor if you're not having a good
physical reaction, take a stepback and reevaluate.
Because it kind of leads intomy next con, which is
outsourcing your health, and Ifirst found out about this from
this doctor that works with theDave Ramsey team.
His name's John Deloney, Ithink that's his name, and he
(29:57):
was talking about how, yeah,using, like you know, the Fitbit
or Apple watch or that ringthing, what's the ring that you
can wear?
Aura, aura, yeah.
So, if you like, base yourentire perception on your health
on something like that.
If something goes wrong with it,or if you know it's not
(30:17):
tracking properly, you can getyourself all stressed out and
think, oh my gosh, I'm notsleeping well at all.
You know it said I moved 76times, or whatever.
Then you know you're actuallynot helping your health, you're
making your health worse bystressing out when you might
wake up feeling great, feelingrelaxed and wonderful, and so
(30:38):
just don't outsource your health.
Take your own thoughts and gutreactions into consideration
when you're kind of factoring inthis information that you're
getting.
I thought that was a reallyinteresting idea.
That's really.
I thought that was a reallyinteresting, you know, idea.
Speaker 1 (30:54):
That's really.
I think that's an importantpiece, cause I mean, just like,
even like when we prepare forthe podcast, we all share a note
on the iPhone so we can allwrite and keep each other posted
.
And you were putting stuff inyours and it was never sinking,
but you were getting my sinks.
So I mean we don't really thinkabout that side of things not
actually sinking through.
Speaker 4 (31:15):
I mean, maybe my happy scale, maybe that scale
I'm stepping on isn't actuallyeven sinking, right, my gut
tells me I've lost five poundsthis week, so that actually is
interesting, if you think aboutit, because you can't really
judge your health based on thescale anyhow, because it's
perfectly possible to be at yourgoal weight and still be very
(31:36):
unhealthy, or it's possible tobe higher than your goal weight
and be completely healthy.
So it's really the best way tomeasure your health is by your
weight, anyhow.
But the other two and I'll goquickly through these is, of
course, addiction is always aproblem.
So if you're finding thatyou're having trouble unplugging
from phones or apps or whatever, that can just add to that
(32:00):
problem.
If you're doing something whereyou need to be checking it all
the time, because I wouldimagine your blood pressure
you've got to check a coupletimes a day, don't you think If
you're having issues with it, oryour sugar, certainly, but
anyway, the last one is that itcan add to lack of interaction.
So, like you know, there is away where we could basically
(32:23):
replace everyone in our liveswith an app or a website or
whatever.
And you kind of see thathappening with a lot of people
who are kind of getting stuck,you know, in their houses and
not wanting to interact, even insome cases becoming fearful of
people.
So you know, especially like ina mental health capacity where
(32:43):
maybe before you would talkthrough things with your friends
or your parents or a counselor.
You know you could replace thatwith an app where you never
have to talk to anybody againand that's not a good thing.
So those are the cons, and youknow, I'm sure that there's more
.
Can you guys think of any othercons that stick out to you?
Speaker 3 (33:04):
Just to go along, kind of, with one of the cons of
these apps not being developedby mental art, mental by actual
health professionals.
I read this book that talkedabout.
Okay, you know how we all arelike trying to reach 10,000
steps daily, right?
(33:26):
But, that did not come from anymedical professional whatsoever.
It actually came from Japan in1960s from a clot company that
was trying to campaign for apedometer, and they picked the
number 10,000 because theJapanese symbol of 10,000 looks
(33:51):
like a man walking.
So now everyone has based theirhealth off of a marketing
company's thing.
That is like a story that Ialways love to share, because my
friends are like, oh, I didn'thit 10,000 steps, I only hit
8,000.
I'm like, yeah, you're beingwhile.
(34:13):
We want to be active, you'rebeing upset by 1960s Japanese
marketing campaign.
Speaker 4 (34:21):
So that is unbelievable, that's hilarious
yeah.
Speaker 3 (34:27):
Oh look it up, look it up.
Speaker 2 (34:29):
Super interesting, never knew that.
Speaker 1 (34:30):
If you find it, guys, give me the link so I can put
it in the show notes.
Speaker 3 (34:33):
Oh yeah, I'll send you the link.
Speaker 1 (34:35):
Yeah, send me the link, libby.
We'll put that in the shownotes.
That's very interesting.
Speaker 4 (34:38):
It is crazy how pervasive that idea is.
I mean, you hear it everywhere.
Now People be like get it in mysteps, get it in my steps.
Everyone has this idea likethat's you know your goal for
the day.
I cannot believe even therandomness of the fact that
10,000 is just a symbol thatlooks like a man walking.
Speaker 3 (35:00):
Well, I was just saying it says it wasn't based
on any scientific evidence andpeople vary the amount of steps
they need and like women andthings like 4,400 steps and you
know you're good and things likethat.
So again, um, if you'rethinking, but again, what might
(35:24):
be healthy for me could bedifferent for Shauna, but to me,
when everyone is chasing this10,000, and I used to be guilty
of it myself I was like what inthe world?
Speaker 1 (35:37):
Like oh my gosh.
I think that goes back to evenlike what we were talking about
earlier about well, why do youhave this goal, like what is the
real purpose behind that?
But then also, why do you feelthat's the right approach, like
we've really got to ask more ofthose questions?
Because, yeah, I never knewthat.
(35:58):
That's where that came from.
Yeah, I think probably a lot ofpeople listening probably think
10,000 steps is the goal.
Like, let us know, like, clickthat, text us.
Yeah link in the show notes.
Let us know Is that, did youknow about, about this?
Or is this 10,000 year goal?
Because that's what you believe.
Speaker 4 (36:13):
Yeah, that's good.
Well, I feel like we could talkabout this more, but we need to
get to your subject, Brian.
Yeah.
Speaker 1 (36:20):
Well, I don't think that this topic is going to be
boring at all because I thinkthat there's going to be people
listening.
That I know I've probablyalready asking this question.
We work with clients that areasking these things, but what I
want to talk about was should wefocus on building a personal
brand or a company brand?
And a friend of mine, caseyMaxwell, on LinkedIn, he posted
(36:46):
this.
He posted about a personalbrand versus a company brand and
I know, olivia, that we'vetalked about this.
We've talked about this withclients.
I've had people ask mepersonally like, hey, should I
focus on a personal brand orshould I focus on my personal
LinkedIn profile or my businessprofile?
And Casey actually posted somestats.
They did a test.
They actually did three teststo check to see what these
(37:09):
results were, and I think Iwanted to share this with our
listeners because I think thisis some shocking results.
That maybe kind of brings usall together.
I know that we've talked aboutthat.
We really believe the futuremoving forward is going to be is
going to be those personalconnections, even what you're
talking about, olivia, with withmany chat, how, okay, we can
(37:30):
use these tools, but we can'tlose that personal connection
and we have to be aware of that,even with the AI regulations.
So I wanted to talk about thisbecause I know even we've made
changes with what we're doing onsocial media and we're using
more of our personal profiles,because that's what people
connect with than just ourbusiness profiles.
So let me run through this withyou guys and see your guys'
(37:53):
thoughts too.
So, casey, they did a comparison, just on LinkedIn.
Now, again, remember, this is aLinkedIn.
Linkedin is made for businesses, so the results are pretty
shocking when you think about it.
When it comes to the LinkedInplatform.
Now apply that to Instagram,tiktok, facebook.
I really started thinking aboutthat in other areas, but what
(38:15):
they did was they did acomparison on their company's
business page on LinkedIn andtheir founder's profile on
LinkedIn, and they're trying tofigure out, well, our personal
brand's value.
So here's what they did.
First, they checked thefollowers.
So the followers of theirfounder was 6,000 on LinkedIn
and their company was 26,000.
(38:37):
So I mean, when you look atthat he put in there, it was
like a 330 something timeslarger.
I think it was like 333 timeslarger than their actual
founders followers, which it'seasy to look at that and say,
well, obviously that company'sbetter.
It's better to have a companyprofile.
But here's where they did somedeeper tests.
They did three tests and theywere.
(38:59):
They were measuring theimpressions and the impressions
they had way more engagement.
Their company received 879impressions.
Now get this.
(39:21):
The founder's post had moreengagement and more reach and it
even included a link which weknow.
Olivia, a link is automaticallygoing to reduce your reach.
It's going to reduce thateffect.
But the founder's post had alink and it reached more and had
more engagement.
So they did another post andthey measured this.
Now this one was the exact samecontent.
So the company posted it andthey got 1,407 was the
(39:46):
impressions.
And then the founder posted itand the impressions was 9,358.
And again, a lot moreengagement on the post and
conversations happening on thatpost from the founder.
The last test they did.
They did it again and this timeit came up the company got
2,940 impressions.
It was better, a little bitmore engagement, but the founder
(40:08):
had 13,840 impressions, a lotmore engagement.
So it was consistently thatpersonal brand was consistently
outperforming the company's post.
So I wanted to share thatbecause the people I know that
some of the people that tune inare wondering well, should we
really lean into the personalbranding?
What is personal branding?
(40:28):
There's a lot that goes that wecan cover more on that, but I
think it's important to know theeffectiveness of our personal
brand across these platforms.
These are social platforms andpeople connect with people.
They connect to people.
They don't connect with a brand, I mean, unless you're like
Coca-Cola or Apple.
I mean, they're spendingbillions of dollars, but the
(40:52):
people are connecting withpeople.
So, with the rise of AI, thosepersonal connections are going
to become even more importantand I feel like it's going to
become even more rare.
So I want to challenge everybodyto be really thinking about how
can you stand out on thatpersonal side and utilize these
tools to connect, like, forinstance, like using your
(41:14):
private feeds and maybe we'lltalk about that more like in a
future episode about using ourprivate feeds versus the public
feed, like.
What does that look like?
But I would love to justputting that out there.
What's your guys' thoughts onthis?
Olivia, I'm sure you got someinput.
You want to add on this as well, so I'll just kind of hand it
over.
What are you guys thinkingabout that?
Speaker 3 (41:31):
Well, I could kind of like I guess I have another
question with the testing thatthey did Is LinkedIn.
I guess my question would haveto be more about the LinkedIn
algorithm and do the LinkedInalgorithm and do.
(41:56):
Is it different for a businessversus a personal person?
Because on Instagram andFacebook it definitely is.
So obviously, like a personalbrand would do better, because
the algorithm is completelydifferent than a business
algorithm.
And with the link that you'retalking about on the personal
LinkedIn, well, if the algorithmis different, like you can
(42:17):
personally on Brian's Facebookpage, you can post a link that's
not going to ding you becauseit's not a business page.
So that, I guess, is myquestion, where I'm like I need
to poke a tiny hole in thisfirst and look at what the
LinkedIn algorithm actually is.
But I also see how you can doboth really well.
(42:43):
For example, take ProgressiveInsurance and they actually
created a faux personal brand offlow Right, and everyone knows
who flow is.
So you could also do thatreally well as well.
So, yeah, yeah.
Speaker 4 (43:02):
So I guess state farm .
Speaker 3 (43:03):
Yes, yeah, exactly or like the Affleck duck, the
Geico gecko, like those are likemore personal and you connect
with those, but it's still youknow your brand, so yeah.
Speaker 1 (43:16):
I think that's.
I think that is a good point,because, yes, the algorithm is
different on on all thesedifferent platforms, like even
on LinkedIn, like when it comesto business and when it comes to
the profile, those algorithmsare different but people are
connecting with, like they'relooking for a more personal
connection.
So, if you're going to use abrand, if it's going to be a
company brand, can you put aface to that?
(43:37):
Can you make it more of apersonal company brand, like you
said, like Jacob State Farm andFlow?
For them, they're a marketingcompany, just like we are.
Well, that makes sense because,even with us, people don't
follow our social media forKiller B to see what we're doing
.
They follow us personally andthat's where we've made the
(43:57):
transition.
Where you know, even on myInstagram, my Instagram is a
mixture of everything.
It's a mixture of me and myfamily, what's important in my
life, but then also my business,because that's just part of me
and as a consultant, people dealwith us on a one-on-one basis,
so it makes more sense to putthat time into that.
So I think that's a really goodpoint.
Whatever you're deciding to doshould you do a personal or
(44:20):
should you do a business brand.
Obviously, a business brand isway harder to build than
building a personal brand.
It's going to take longerbecause, again, people don't
connect with brands, theyconnect with people.
So think about that if you'restarting off.
But also think about do youhave the time and resources to
do both, or should you justchoose one?
(44:41):
You really need to make thatdecision.
What's going to be moreeffective for you, us?
We have a small team.
We can try to do all thesedifferent platforms, which we've
done, but it's like you knowwhat, why we don't have the time
for that and people areconnecting us on a personal
level.
So let's just focus on thepersonal brands and go from
there.
The other thing I would say is,yes, each one plays a different
(45:04):
role, but if you're going to doboth, you have to decide how
you're going to leverage both.
How are they going to bedifferent?
We don't want to post the samething on both.
That would be like what's thepurpose in that?
Speaker 3 (45:15):
That is not connecting Like you're talking
about.
People really connect with thepersonal brand, but I'm not
going to connect with someone'spersonal brand If they're just
like look how great I am, lookwhat I did, look at that Like
(45:41):
that, it doesn't.
That's misses the whole pointof what you're talking about.
Speaker 1 (45:47):
I think that you know , whatever you're doing, you
want to have a strategy mappedout, like you've got to have a
strategy mapped out because ifwe don't, you're just going to
be.
You don't know what you'reaiming for.
So, if anybody listened, ifyou're like, hey, this sounds
very interesting, and again, Ithink we will probably maybe in
the next episode, talk about theprivate feed, since we're
talking about connections somuch, and talk about what I mean
(46:07):
by maybe coming up with aprivate feed strategy what does
that look like?
To be more personal, if you'relistening and you're thinking,
hey, this sounds reallyinteresting, I'd like to learn
more about it.
If you need help preparing astrategy, just click the link in
the show notes and schedule afree discovery call with us to
see how we can help you out andhelp you think differently about
what you're doing on yourmarketing side, to make it more
(46:29):
personal for your audience.
So, all right.
Well, that's all we have fortoday.
If you enjoyed this episode, besure to click, follow and leave
us a review.
We would love to hear yourthoughts and don't forget, if
you have any thoughts orquestions, make sure you click
that text us link in the shownotes.
Welcome to Mindful Bytes podcast.
Today we're going to talk abouta bill to regulate AI.
Speaker 3 (00:05):
Who's bill?
Speaker 4 (00:08):
Wellness apps pros and cons Minichat.
Speaker 1 (00:11):
Isn't it, minichat Olivia?
Speaker 3 (00:13):
No we're not at Disney World.
Speaker 1 (00:15):
Should you focus on building a personal brand or a
company brand?
We've got some shocking resultsthat I would love to share with
you.
That came from a friend of mineon LinkedIn.
So with that, let's a friend ofmine on LinkedIn, so with that,
let's go ahead and dive on in.
Well, hey, let's go ahead andintroduce our panel.
Speaker 2 (00:33):
I'm Ashton, your Gen Z gadget geek extraordinaire.
Speaker 3 (00:37):
I'm Olivia, a millennial on social media, more
than the Kardashians.
Speaker 4 (00:42):
Hi, I'm Shauna and I'm your technologically timid
Xenial.
Speaker 1 (00:46):
And I'm Brian, your Gen X business leader.
So we got a lot to talk abouttoday, so I'm excited.
A very wide range of topicsthat everybody's bringing.
So, ashton, why don't you goahead and tell us about this?
Bill guy I think Olivia had agood question.
Who is Bill and Shauna?
I don't know if you rememberthat comedian that's on the
community and he's on some otherlike reality TV show, the
(01:08):
Masked Singer.
Speaker 4 (01:09):
Ken Jeong.
Speaker 1 (01:11):
Yes, have you guys seen his commercials where his
name is Bill?
No, no oh my gosh, what companyI got to share it with you.
Okay, it's actually Okay.
So here's the funny thing.
He's like goes up to people atrestaurants and he's like, hey,
I'm Bill.
And they're like, oh, theydon't like Bill.
Well, it's a marketing ad thathis name is Bill and he's
(01:38):
marketing an app that helpspeople with their bills to
remember to pay their bills.
So I don't think that's thedirection that Ashton is going
in, but it is a hilariouscommercial.
I'll have to send it to youguys and I'll put a link to it.
Maybe, if I can find it onYouTube, I'll put a link to it
in the show notes.
It's hilarious, he's a funnyguy.
Speaker 4 (01:50):
Is that what it's about, Ashton?
Speaker 2 (01:52):
Ken Jeong.
No, it is not, it is not.
Speaker 1 (01:58):
All right, ashton.
Well, the serious level, andtell us about the bill that
you're referring to currently,california is working on a bill
right now.
Speaker 2 (02:08):
It's going to force developers to have a copy of the
ai model and basically to handthat into uh, I believe it's the
secretary of state and sothey're gonna go through it and
like try and make sure basicallythat doesn't have the
capability of deep fakes andlike making things that look
(02:31):
real but aren't um stuff usedfor scams and stuff this future
of social media is going tochange with all this stuff that
ai can create.
Speaker 1 (02:42):
that isn't real.
It just isn't real real.
Even these videos they look soreal and they're only going to
get more realistic.
So, as we've talked severaltimes, even this podcast
connection is going to be socrucial moving forward, and I
know that we're going to talkabout that a little bit more
today too.
What I'm going to talk about,about personal branding and
(03:03):
company branding, but it's nojoke, it's no joke.
So I definitely think it'll beinteresting to follow that and
see what that regulation lookslike.
Speaker 3 (03:11):
I just again with kind of like what you were
talking about, brian, and thefake stuff.
My just biggest concern withthat is, like you know, older
people and how kind of like fakenews became a thing because,
again, they don't check sourcesor anything, they just take
(03:36):
everything at face value.
So while I love AI I am a hugeyou a huge proponent of it that
kind of stuff scares me for thepeople that just take everything
at face value.
Speaker 4 (03:52):
Yeah, I think it's just a continuation of what
we've already been seeinghappening on Facebook, where
people see something, they don'tverify it and then just
continue either to spread it orto rant on Facebook about that
particular thing.
And yeah, so you're right,Olivia, it's a problem already
(04:14):
and it's only going to get worse.
Speaker 2 (04:16):
I do wonder how well this law would be able to
actually regulate this kind oflike what we were already
talking about.
It's really hard to regulatesomething like this.
Speaker 4 (04:27):
I'm guessing it'll get refined over time, but at
least they're getting startedwith something you know.
So there's some sort ofregulations in place and you
know it's good that they're atleast getting started, I think.
Speaker 1 (04:39):
Yeah, got to start somewhere.
I think that's a good point.
All right, so, olivia, so talkto us about mini chat mini chat
spelled m-a-n-y-c-h-a-t.
Um I it's.
It's the southern way of sayingit.
Speaker 3 (04:55):
Mini chat I know, but I didn't.
I didn't want someone listeningto be like oh, I want that.
And they're like m M I N I C HA T.
Speaker 2 (05:05):
I can't find it.
Speaker 3 (05:07):
Um, so I'm just for those who may not be familiar,
I'll just give you, uh, tell youwhat it is.
Um, so it's a chat marketingsoftware that allows businesses
to automate two-wayconversations on social media
platforms.
(05:27):
So something to keep in mindthat this is just for social
media, so it is different thanchatbots on your website.
So I've been using it a lotlately, so I just wanted to
(05:47):
bring it up because I've seen alot of people wondering what
these are and describing it in adifferent way.
See some, or even Facebook, ifyou see someone say if you want
this free guide type guide inthe comments, and then you
(06:10):
automatically get it.
That's what many chat is.
So those uh businesses are mostlikely using many chat when
they're asking you to put akeyword in the comments.
So it I guess I mean I havebeen seeing the value in it.
(06:30):
It helps save time, but also itdoes help with engagement on
your posts, because you can setup an automation where they
respond to a comment before theygo to your DMs, and so I think
it's definitely a tool thatwe're going to see a lot more of
(06:54):
.
So the market is do you alllike knowing what mini chat is
do you feel like that's creatinglike an inauthentic connection
(07:17):
from the beginning?
Speaker 4 (07:19):
Let me ask a clarifying question real quick.
Is it only for use in thecomment section, or can you also
use it in DMs?
Like you know, someone sent youa direct message and said I
want your free, whatever youknow.
Does it work in that capacityas well?
It?
Speaker 3 (07:34):
does.
Yeah, you can also use it onInstagram stories, not Facebook
stories, and there is not acapability to use it in Facebook
groups yet either, but yeah, onFacebook DMs, all of that, and
you can even use it in WhatsAppas well.
Speaker 4 (07:56):
Oh wow, I don't think that it's a problem with
authenticity, because that'skind of like opening up your
time to be able to answercomments and DMS and things like
that that are not just that onespecific thing.
You know people.
If they're, if they're askingfor your free guide, or you know
(08:16):
a question that's very easilyanswered, like what time do you
go live or whatever, um, youknow they're not exactly looking
for an engagement anyway,they're just looking for an
answer, and so I think it's agood thing, you know, free up
your time, give you more time tobuild those connections in the
way you know that people arelooking for them.
I think.
Speaker 3 (08:36):
Yeah, I like that perspective and just like what
you said for like quick answersand what I've been seeing and
doing, because when you havemini chat, you have like your
inbox in the program so you canlook at that, you can flag
things, and so it's just a goodway to actually, when you have
(09:01):
the time, to sit down and goback and sift through those
messages and then create apersonal connection if you feel
that that's where you would liketo go with this person.
Speaker 1 (09:15):
Here's something interesting about mini chat.
Is that, olivia?
So you're getting into it rightnow?
I used mini chat years ago andwhat's very interesting is it's
before.
It couldn't.
Actually.
You're saying it engages withcomments on post right.
Speaker 3 (09:31):
Yeah.
Speaker 1 (09:31):
Is that what you're saying?
So it didn't used to do that,it was only the inbox.
So it's great to hear they'rebringing that over.
One of the cool things becausethere's some other benefits of
ManyChat too is, especially ifyou're using whatsapp stuff like
that, you can connect that toyour website as well, so you're
using the same message systemacross the board on your website
, on facebook messenger, allthat.
(09:53):
But it also connects with chatgpt.
This is where we started doingresearch on how you could create
a hybrid chat bot with minichat as well, so you could
connect chat gpt where mini chatyou can put in.
If anybody's ever that'slistening, if anybody listening
has ever designed a, a, uh, adatabase back like on mysql and
(10:16):
stuff like that not mysql, I'msorry.
If anybody listening hasdesigned a database on on sql,
like in programming, you usethat GUI to kind of map it out.
That's what ManyChat does,where you can actually map out
the conversation and connectthose lines and say, well, if
they say yes here or no here,then take them to this part of
the message.
What's really cool about it iswhen you take that you could say
(10:40):
, like basic questions, youcould have your own already you
know response typed in for it torespond.
Or you could say, hey, use chatGPT to answer like basic things
like this, or ask some furtherquestions, and you can actually
have it where, if they chooseone option, it'll actually hand
it off to a real person as well.
So you can really start mixingit up with with that tool, with
(11:04):
what many chat can do, but withit being able to do that on post
to, I mean, that's a wholeother level.
I think that I think it's a Imean again using it before.
It's a great tool to get thatstuff off your plate.
That's just busy work thatreally doesn't require a
personal connection.
But, like Shauna said, they'rejust looking for a quick answer
or they're looking for aresource that that chat bot can
(11:26):
give them, and you can dodifferent things where you know
if they click it, you can havelike that little three dots
where it looks like someone'styping.
You can make it feel like areal person too.
But I think that, with all thechanges happening with AI, I
think it's more again, this isjust my thoughts I would think
it's more beneficial just to beupfront that hey, this is our AI
(11:47):
, have fun with it and then letit know like, hey, I'm going to
pass this on to a real human.
That way, you're not liketrying to hide behind the fact
that this isn't a real person.
Right now, I think it's goingto become more and more
important to be open and upfront, that, hey, this is our AI chat
bot.
What are your thoughts on that,olivia?
Because, again, I think it's anamazing tool and there's so
(12:11):
much you can do with it.
But being able to respond tocomments, I guess that is my
concern.
I can see that you don't wantto rely on it solely for doing
all your engagement, because ifyou lose that connection, you
can miss out on someopportunities.
Speaker 3 (12:26):
Yeah, so I guess.
So it's not necessarily thatit's replacing your engagement.
It's in comments, it'sspecifically with whatever
trigger you set up.
So, for example, if you have awebinar coming up and you say,
type the keyword webinar in thecomments, then they get the link
(12:50):
to sign up.
But there's a response therethat's like oh, thank you, I'm
so glad you want to come to mywebinar.
Check your inbox for the linkto get signed up.
So it's not just like whereyou're, like hi, how's it going?
Like blah, blah, blah.
It has a specific person.
But this is circling back towhat we always talk about, brian
(13:13):
and coach our clients on leasedversus owned properties.
Now, this is a very simple wayto capture email addresses
because with all the triggersthat I've set up, you cannot get
the free guide or sign up for awebinar or whatever, unless you
(13:33):
put your name and email addressin first and you can actually
connect that to whatever emailprogram that you use, or even if
you just save the addresses andentered them wherever later, if
it didn't have your program in.
But that's also a big part ofit is getting your leased
(13:56):
property people to your ownedproperty, which is your email
list.
Speaker 1 (14:01):
Love it Now when it responds to them.
Does it respond to them in thecomments, or does it respond to
them in like a message thecomments?
Or does it respond to them inlike a message?
So, if they type that in thecomments, does it send them a
message, a private message,saying hey, thanks for signing
up, or does it do it actually onthe public feed?
Speaker 3 (14:15):
So first and again, you have to like what you're
talking about.
It's called the automationright.
So you have to set up theautomation steps to do this.
If you don't set up the stepbeing to respond to the comment
on the post, then it's justgoing to go straight to the DMs.
(14:36):
But I like to set it up whereit responds to the comment first
, reminds them, thanks them andtells them to go check their
inbox and then it's like okay,one more step until and that
step is getting that emailaddress to you know, get them to
(14:58):
and again, you're not beinglike sneaky or any, you're
telling them like.
I'll give this to you, I justneed your email address you know
, I love it.
Speaker 1 (15:08):
I love that you can mix it in with your, your public
comments now, like that's socool, I could never do that
before.
Speaker 3 (15:15):
Oh yeah, so they've probably made which they need to
do some more in, like Facebookgroups and stuff, but you can
also set up specific triggersjust for your stories as well.
So if someone responds to astory, you can send them a
completely different thing ifyou wanted to on stories as well
(15:37):
.
Speaker 1 (15:38):
So that's cool.
We want to look for those typeof opportunities that helps us
free up time to do things thatare more meaningful and more
purposeful.
So awesome, I love it, but Istill think it's pronounced mini
chat, so it's safe to tell youthat it's still spelled M a N?
Y Cause that's.
I wonder if they bought thedomain mini chat, just in case
(16:01):
they should, if they're smart,or maybe you can go buy it and
sell it.
I'm sure it's already up forlike a million dollars.
Actually, why don't you checkand see is mini chat M I N I C H
A Tcom?
I'm sure it's already up forlike a million dollars?
Ashley, why don't you check andsee as many chat M I N I C H a
tcom available Checking?
Speaker 2 (16:19):
We don't want this.
We don't want any part of this.
I'll tell you what.
I'll tell you what the headline, what the line right on the top
says Okay, meet attractivestrangers in the video chat.
Speaker 1 (16:33):
okay, so if that is the website that you're going to
, do not go there.
Make sure you click the link inthe show notes yeah, do not
tell them, killer b sent youthere.
Yeah do not tell them, allright let's go ahead and move on
to shauna Shauna.
Let's talk about the wellnessapps.
Speaker 4 (16:51):
Okay, let me start off by asking do any of you use
any apps for like health andwellness or mental health,
anything like that?
Speaker 3 (17:00):
I use one called WalkFit.
Speaker 4 (17:03):
Oh, like to track how long you walk.
Speaker 3 (17:06):
Um, it, yeah, it tracks how much you walk, but it
also gives you a daily, uh likeshort workout to go along with
your walking.
And then it gives you amotivational quotes like today
is in every walk, find thestrength to push beyond your
limits.
Speaker 4 (17:25):
I love that.
I feel like you should.
They should have like an audioversion and you could record it
for them, because you say itlike with such, you know, such a
plumb.
Speaker 3 (17:38):
Walk fit.
Give me a call.
Speaker 1 (17:40):
I have an app called Happy Scale, but when I put my
numbers in it's not so happy allthe time.
So I mean I'm not so happy.
So I guess that's why they callit happy scale, not happy
person.
But yeah, it's just trying tokind of track like goals on
weight.
But I have actually had nowwhere you know I've got a timer
on my phone to kind of prepareme for sleep time.
(18:01):
So smart.
So I got a health alert thingthat pops up and says, hey, it's
1030.
You should be unwinding fromany electronic devices to hit
your sleep goal.
So I have been using that.
But to be honest with you, I'mlike, oh, it's just a
notification, I just swipe itout and so I don't know how much
I'm really, how effective it is.
Speaker 4 (18:21):
Yet yeah, what about you, ash?
You don't use any apps for noso I don't oh yeah, do you still
have?
Speaker 2 (18:30):
your technically have that feature is it because you
haven't?
Speaker 1 (18:34):
because you're on that android?
Do they not have apps for thatstuff?
Speaker 2 (18:38):
you're very funny.
Oh, I thought it was a seriousquestion.
Speaker 4 (18:41):
So I'm I'm scrolling my apps real quick to see I
don't think I use any healthapps anymore, um, because they
don't work for me.
Anyway, like I I'm not going tochange my habits based on an
app because, kind of like Briansaid, like I don't want my phone
telling me what to do.
So so all the ones I've tried,you know, I've tried ones for
(19:05):
tracking my calories, for, um,uh, helping to walk.
I had got an app that wouldhelp me become a runner Huge
failure.
I'm not saying the apps arefailures, I'm saying it doesn't
work with my personality.
But I did start thinking about.
The reason why I even dove intothis subject of pros and cons
is because I was wondering, like, what are the downfalls of
(19:28):
using apps for your health, formental health or for your
physical health?
You know, I guess, kind oftechnically, I use one for
spiritual health.
I have a couple apps, ones forprayer and ones for Bible
reading.
So I guess that kind of fallsinto the category.
But I think the trick comesdown to choosing apps that are
(19:48):
helping to support the goals youalready have.
Like you, olivia with yourwalking and Brian with getting
better sleep, like I think thatmight be the trick.
But let me go through a coupleof the pros and cons, because I
found some pretty interestingthings.
Okay, I'm just going to gothrough all the pros and then
all the cons in a row, like that.
(20:09):
Okay.
So some pros, especiallyregarding mental health, is that
it gives access to people whootherwise might not have access
to any sort of help.
You know, seeing a therapistcan be expensive if you don't
have a car, or if you don't havelike, perhaps, good internet
like to use, like BetterHelp orsomething like that, it could
(20:31):
support you.
You know, in a way you may notbe able to get any other help.
So that's a big pro, I wouldsay.
What I kind of mentioned atfirst is that they can help
support you in the goals thatyou've already set, the efforts
you're already putting forth.
The efforts you're alreadyputting forth this is my
(20:53):
favorite pro is helping you tobuild habits, because that's why
I always fail when I use healthapps is because if I'm not
building a habit, I'm not goingto stick with it anyway, because
I don't want my phone to tellme what to do, and let's just
say you don't want anybodytelling you what to do.
Speaker 1 (21:07):
I mean, that's your gin, that's that's your.
What are you xenial?
That's a xenial thing.
Speaker 4 (21:12):
I think yeah, you think so maybe.
So I think so.
Speaker 3 (21:17):
We should probably go ahead and call on your mom on
this I was gonna say maybe shecan get an app on like one month
to being able to be told whatto do.
Speaker 1 (21:31):
My goal is to allow one person this month to tell me
what to do.
Speaker 4 (21:37):
How to become obedient in 30 days.
What other do you guys?
Can you think of any pros thatcould come from using apps like
that that I didn't come across?
Speaker 1 (21:52):
I think for me, at first I feel like it's helpful
because it gives you thosereminders, but I think it's just
like if it's something thatyou're really not focused to do,
those reminders become just anannoyance.
And, yeah, you just startremoving them and ignoring them
Because you have other thingsthat are starting to take that
priority.
And I guess that's where youhave to really start asking
(22:12):
yourself is like well, how muchof a priority is this really for
you, how important really is itfor you?
Speaker 4 (22:18):
Right, right.
Speaker 1 (22:18):
Yeah.
Speaker 4 (22:20):
I think one thing that can be a little tricky is
like if you're trying to changetoo many things in your life all
at once, then you might lookfor that support, like from an
app or something.
But you just can't change thatmany things all at once.
You have to, like you know,tackle things and baby steps,
and so I think that could be,you know, a downfall.
You're kind of setting yourselfup for failure.
(22:40):
If you're thinking like I'mgoing to change five things in
my life this month, you knowit's not going to work.
Speaker 1 (22:47):
Yeah, and I guess it's like, and it's not gonna
work.
Yeah, and I guess it's like,and it's like you have to really
ask yourself why are youwanting to change it?
Like?
What is the answer to that?
Like, maybe there's a deeperthing that we need to even
evaluate, maybe there's a deeperchange that needs to happen,
not just this surface levelthing.
So yeah good point.
Speaker 3 (23:04):
That's good, um one mean.
Another positive thing is Iactually ran my first 5k because
of the app from coach to 5k andwhat is like positive about
that is like I had no idea, likehow to train for something like
(23:25):
that.
So, the fact that like it had itmapped out for me was very
helpful.
But the thing with those appsis I actually don't keep the
notifications on, so it's notsomething where I use them to
like, remind me to do something,but more as like a guide of
like I don't know how to trainto do a 5K, so this program just
(23:50):
like broke it down for me.
And also, you start off slowerthan you thought, so it helps
you to stick with it versus,like you know, oh, I got to run
two miles on the first day I'veever ran and then you give up.
So, yeah, that's what's been apositive thing of just someone
(24:13):
laying it out for you.
That makes sense.
Speaker 2 (24:15):
I think what I like about specifically the Fitbit
app is that it has a lot ofcompetitions.
It's like everybody else, allyour other friends that wear
Fitbits.
You're competing with them tokeep your steps up.
You may remember quite a fewyears ago like competing with
them to keep your steps up.
You may remember quite a fewyears ago me trying to compete
with a few people.
Speaker 4 (24:33):
So I think that helps a lot too.
Speaker 2 (24:35):
It's kind of like a score and that makes a lot of
competitive people.
Oh, I gotta be number one, Igotta be the top of the chart.
Speaker 4 (24:42):
That's smart, that makes sense.
I can see how that would appealto you.
Speaker 1 (24:46):
Yeah, I could definitely see that with
especially younger.
When we get older, we're like Idon't care, Whatever, you can
have the first place.
Speaker 3 (24:52):
I don't care, you can sit on the couch the longest.
Speaker 1 (24:57):
Do they have an app for how many shows you can watch
on Netflix?
Again, maybe there's achallenge for that.
I have binge watched 52 showsthis week and you're only at 30.
Speaker 4 (25:06):
No 30.
I would win at like who'swatched the most Gilmore girl
episodes in a row?
I think I could win.
Speaker 3 (25:13):
I don't know, I'd give you a run for your money.
Speaker 4 (25:16):
Let's make an app, olivia, we'll see.
Speaker 3 (25:18):
Yeah.
Speaker 1 (25:19):
Do it.
I think that Netflix, you justadd it to that.
Speaker 4 (25:27):
So you can just see your streak on air compared to
other people in the world.
Speaker 1 (25:30):
I'm surprised they already don't have that.
I don't know.
There's an idea for?
Speaker 2 (25:32):
Netflix, probably because it just infinitely plays
in the background.
Speaker 1 (25:36):
Yeah, someone just let it keep playing.
I think that you know, I guess,a pro.
I think Olivia had a good pointand made me think about even
like my Happy Scale app.
You know.
I put in like hey, you know, Ineed to make some better health
decisions on what I'm eating.
So I'm like looking at, I waslike, OK, I need that app for I
can check in on my weight.
But I put in my goal and itgives me like well, how many
(25:58):
pounds do you want to lose aweek?
So instead of like being likeoh, I've got to lose 15 pounds,
like in the next month, it'slike OK, well, let's really
break that down.
If I lost 15 pounds in two orthree months, I'm going to be
thrilled.
So what does that really looklike?
How many pounds do I need tolose every week to get to that,
to get to that goal?
So it makes it a little bitmore more of like, more of a
reality, like more obtainable to, instead of like like you're
(26:22):
striving so much Cause.
Then we know as weight loss.
If you try to take all that offso quickly, you put it on even
quicker because your body thinksit's starving and stuff.
So there's that, and you know Iused to use that app.
What was it called?
My Fit Power?
Speaker 4 (26:38):
My Fitness Power.
Speaker 1 (26:40):
And I really need to go back to that because not
really understanding what I'meating, using that app and yes,
it was work to scan those thingsand put it in, but then I could
really see what I was puttingin my body to get help educated
me some more.
So I'm like wow.
Like I remember I used to go toMcDonald's and have like three
breakfast burritos.
They taste good, it's just eggsand burritos.
(27:01):
But then I realized likebreakfast time was like over
2,000 calories.
I'm like that's not good.
My breakfast I just went over.
It's just eggs and burritos.
Speaker 4 (27:13):
That's what I think, olivia.
You know, what's funny is thatit's actually so much work for
me when he uses MyFitnessPal,because when I cook at home
which, and especially back then,I cooked at home most of the
time, I am the one that wouldhave to put in all the
information, because, you know,you have to put in like it
(27:33):
wasn't that bad for me I wasjust gonna say, like he's like
it's a lot of work.
I'm like yeah, for me, becauseyou've got to put in a half cup
of this, a half cup of that,blah, blah, it's like so much
work the whole recipe gosh Ilike to cook with lots and lots
of ingredients, so that makes iteven worse well, you're
supposed to be able to scan thebarcode, but sometimes it didn't
work maybe that is yeah, a lotof but there are no barcodes on,
(27:59):
you know, apples and potatoesand all the produce, all right,
let's move on.
Speaker 1 (28:03):
let's.
Are we already in the cons here?
Is that what we're steppinginto?
Yes, yes, we're in the cons,these, yes, we're in the pawns.
Speaker 4 (28:09):
These are.
This is where I found theinteresting information, some
things I've never thought about.
Number one is privacy.
That's pretty relevant, youknow, as we're talking
especially more about thatprivacy breach.
You know that everyone startedtalking about this week.
Um, you know apps.
It's harder to find out.
(28:30):
You know what kind of privacythey have in place and you could
be putting, you know, veryprivate information into these
apps, depending on what you'retrying to track or what you're
trying to, you know, work on andtying kind of right into that
is oversight.
So there are a lot of healthapps like, let's say, to track
your blood pressure.
(28:51):
You know they give you adviceon that Diabetes, any sort of
health problem you might betrying to keep track of.
There could be an app for it,but a lot of them are not
actually developed by healthcareprofessionals.
So that's tricky.
If you are putting your entiretrust in this app to help you
manage your blood pressure orsomething you know that could go
(29:11):
horribly wrong.
And remember, olivia, when youtold us about that, it was a
mental health site, I think thatwas using AI and they ended up
giving terrible advice.
So it's just, I think the wayyou can overcome that is, don't
let it be your only source of is.
(29:34):
Don't let it be your onlysource of taking care of
yourself, and listen to your gut.
If something doesn't sound rightor if you're not having a good
physical reaction, take a stepback and reevaluate.
Because it kind of leads intomy next con, which is
outsourcing your health, and Ifirst found out about this from
this doctor that works with theDave Ramsey team.
His name's John Deloney, Ithink that's his name, and he
(29:57):
was talking about how, yeah,using, like you know, the Fitbit
or Apple watch or that ringthing, what's the ring that you
can wear?
Aura, aura, yeah.
So, if you like, base yourentire perception on your health
on something like that.
If something goes wrong with it,or if you know it's not
(30:17):
tracking properly, you can getyourself all stressed out and
think, oh my gosh, I'm notsleeping well at all.
You know it said I moved 76times, or whatever.
Then you know you're actuallynot helping your health, you're
making your health worse bystressing out when you might
wake up feeling great, feelingrelaxed and wonderful, and so
(30:38):
just don't outsource your health.
Take your own thoughts and gutreactions into consideration
when you're kind of factoring inthis information that you're
getting.
I thought that was a reallyinteresting idea.
That's really.
I thought that was a reallyinteresting, you know, idea.
Speaker 1 (30:54):
That's really.
I think that's an importantpiece, cause I mean, just like,
even like when we prepare forthe podcast, we all share a note
on the iPhone so we can allwrite and keep each other posted
.
And you were putting stuff inyours and it was never sinking,
but you were getting my sinks.
So I mean we don't really thinkabout that side of things not
actually sinking through.
Speaker 4 (31:15):
I mean, maybe my happy scale, maybe that scale
I'm stepping on isn't actuallyeven sinking, right, my gut
tells me I've lost five poundsthis week, so that actually is
interesting, if you think aboutit, because you can't really
judge your health based on thescale anyhow, because it's
perfectly possible to be at yourgoal weight and still be very
(31:36):
unhealthy, or it's possible tobe higher than your goal weight
and be completely healthy.
So it's really the best way tomeasure your health is by your
weight, anyhow.
But the other two and I'll goquickly through these is, of
course, addiction is always aproblem.
So if you're finding thatyou're having trouble unplugging
from phones or apps or whatever, that can just add to that
(32:00):
problem.
If you're doing something whereyou need to be checking it all
the time, because I wouldimagine your blood pressure
you've got to check a coupletimes a day, don't you think If
you're having issues with it, oryour sugar, certainly, but
anyway, the last one is that itcan add to lack of interaction.
So, like you know, there is away where we could basically
(32:23):
replace everyone in our liveswith an app or a website or
whatever.
And you kind of see thathappening with a lot of people
who are kind of getting stuck,you know, in their houses and
not wanting to interact, even insome cases becoming fearful of
people.
So you know, especially like ina mental health capacity where
(32:43):
maybe before you would talkthrough things with your friends
or your parents or a counselor.
You know you could replace thatwith an app where you never
have to talk to anybody againand that's not a good thing.
So those are the cons, and youknow, I'm sure that there's more
.
Can you guys think of any othercons that stick out to you?
Speaker 3 (33:04):
Just to go along, kind of, with one of the cons of
these apps not being developedby mental art, mental by actual
health professionals.
I read this book that talkedabout.
Okay, you know how we all arelike trying to reach 10,000
steps daily, right?
(33:26):
But, that did not come from anymedical professional whatsoever.
It actually came from Japan in1960s from a clot company that
was trying to campaign for apedometer, and they picked the
number 10,000 because theJapanese symbol of 10,000 looks
(33:51):
like a man walking.
So now everyone has based theirhealth off of a marketing
company's thing.
That is like a story that Ialways love to share, because my
friends are like, oh, I didn'thit 10,000 steps, I only hit
8,000.
I'm like, yeah, you're beingwhile.
(34:13):
We want to be active, you'rebeing upset by 1960s Japanese
marketing campaign.
Speaker 4 (34:21):
So that is unbelievable, that's hilarious
yeah.
Speaker 3 (34:27):
Oh look it up, look it up.
Speaker 2 (34:29):
Super interesting, never knew that.
Speaker 1 (34:30):
If you find it, guys, give me the link so I can put
it in the show notes.
Speaker 3 (34:33):
Oh yeah, I'll send you the link.
Speaker 1 (34:35):
Yeah, send me the link, libby.
We'll put that in the shownotes.
That's very interesting.
Speaker 4 (34:38):
It is crazy how pervasive that idea is.
I mean, you hear it everywhere.
Now People be like get it in mysteps, get it in my steps.
Everyone has this idea likethat's you know your goal for
the day.
I cannot believe even therandomness of the fact that
10,000 is just a symbol thatlooks like a man walking.
Speaker 3 (35:00):
Well, I was just saying it says it wasn't based
on any scientific evidence andpeople vary the amount of steps
they need and like women andthings like 4,400 steps and you
know you're good and things likethat.
So again, um, if you'rethinking, but again, what might
(35:24):
be healthy for me could bedifferent for Shauna, but to me,
when everyone is chasing this10,000, and I used to be guilty
of it myself I was like what inthe world?
Speaker 1 (35:37):
Like oh my gosh.
I think that goes back to evenlike what we were talking about
earlier about well, why do youhave this goal, like what is the
real purpose behind that?
But then also, why do you feelthat's the right approach, like
we've really got to ask more ofthose questions?
Because, yeah, I never knewthat.
(35:58):
That's where that came from.
Yeah, I think probably a lot ofpeople listening probably think
10,000 steps is the goal.
Like, let us know, like, clickthat, text us.
Yeah link in the show notes.
Let us know Is that, did youknow about, about this?
Or is this 10,000 year goal?
Because that's what you believe.
Speaker 4 (36:13):
Yeah, that's good.
Well, I feel like we could talkabout this more, but we need to
get to your subject, Brian.
Yeah.
Speaker 1 (36:20):
Well, I don't think that this topic is going to be
boring at all because I thinkthat there's going to be people
listening.
That I know I've probablyalready asking this question.
We work with clients that areasking these things, but what I
want to talk about was should wefocus on building a personal
brand or a company brand?
And a friend of mine, caseyMaxwell, on LinkedIn, he posted
(36:46):
this.
He posted about a personalbrand versus a company brand and
I know, olivia, that we'vetalked about this.
We've talked about this withclients.
I've had people ask mepersonally like, hey, should I
focus on a personal brand orshould I focus on my personal
LinkedIn profile or my businessprofile?
And Casey actually posted somestats.
They did a test.
They actually did three teststo check to see what these
(37:09):
results were, and I think Iwanted to share this with our
listeners because I think thisis some shocking results.
That maybe kind of brings usall together.
I know that we've talked aboutthat.
We really believe the futuremoving forward is going to be is
going to be those personalconnections, even what you're
talking about, olivia, with withmany chat, how, okay, we can
(37:30):
use these tools, but we can'tlose that personal connection
and we have to be aware of that,even with the AI regulations.
So I wanted to talk about thisbecause I know even we've made
changes with what we're doing onsocial media and we're using
more of our personal profiles,because that's what people
connect with than just ourbusiness profiles.
So let me run through this withyou guys and see your guys'
(37:53):
thoughts too.
So, casey, they did a comparison, just on LinkedIn.
Now, again, remember, this is aLinkedIn.
Linkedin is made for businesses, so the results are pretty
shocking when you think about it.
When it comes to the LinkedInplatform.
Now apply that to Instagram,tiktok, facebook.
I really started thinking aboutthat in other areas, but what
(38:15):
they did was they did acomparison on their company's
business page on LinkedIn andtheir founder's profile on
LinkedIn, and they're trying tofigure out, well, our personal
brand's value.
So here's what they did.
First, they checked thefollowers.
So the followers of theirfounder was 6,000 on LinkedIn
and their company was 26,000.
(38:37):
So I mean, when you look atthat he put in there, it was
like a 330 something timeslarger.
I think it was like 333 timeslarger than their actual
founders followers, which it'seasy to look at that and say,
well, obviously that company'sbetter.
It's better to have a companyprofile.
But here's where they did somedeeper tests.
They did three tests and theywere.
(38:59):
They were measuring theimpressions and the impressions
they had way more engagement.
Their company received 879impressions.
Now get this.
(39:21):
The founder's post had moreengagement and more reach and it
even included a link which weknow.
Olivia, a link is automaticallygoing to reduce your reach.
It's going to reduce thateffect.
But the founder's post had alink and it reached more and had
more engagement.
So they did another post andthey measured this.
Now this one was the exact samecontent.
So the company posted it andthey got 1,407 was the
(39:46):
impressions.
And then the founder posted itand the impressions was 9,358.
And again, a lot moreengagement on the post and
conversations happening on thatpost from the founder.
The last test they did.
They did it again and this timeit came up the company got
2,940 impressions.
It was better, a little bitmore engagement, but the founder
(40:08):
had 13,840 impressions, a lotmore engagement.
So it was consistently thatpersonal brand was consistently
outperforming the company's post.
So I wanted to share thatbecause the people I know that
some of the people that tune inare wondering well, should we
really lean into the personalbranding?
What is personal branding?
(40:28):
There's a lot that goes that wecan cover more on that, but I
think it's important to know theeffectiveness of our personal
brand across these platforms.
These are social platforms andpeople connect with people.
They connect to people.
They don't connect with a brand, I mean, unless you're like
Coca-Cola or Apple.
I mean, they're spendingbillions of dollars, but the
(40:52):
people are connecting withpeople.
So, with the rise of AI, thosepersonal connections are going
to become even more importantand I feel like it's going to
become even more rare.
So I want to challenge everybodyto be really thinking about how
can you stand out on thatpersonal side and utilize these
tools to connect, like, forinstance, like using your
(41:14):
private feeds and maybe we'lltalk about that more like in a
future episode about using ourprivate feeds versus the public
feed, like.
What does that look like?
But I would love to justputting that out there.
What's your guys' thoughts onthis?
Olivia, I'm sure you got someinput.
You want to add on this as well, so I'll just kind of hand it
over.
What are you guys thinkingabout that?
Speaker 3 (41:31):
Well, I could kind of like I guess I have another
question with the testing thatthey did Is LinkedIn.
I guess my question would haveto be more about the LinkedIn
algorithm and do the LinkedInalgorithm and do.
(41:56):
Is it different for a businessversus a personal person?
Because on Instagram andFacebook it definitely is.
So obviously, like a personalbrand would do better, because
the algorithm is completelydifferent than a business
algorithm.
And with the link that you'retalking about on the personal
LinkedIn, well, if the algorithmis different, like you can
(42:17):
personally on Brian's Facebookpage, you can post a link that's
not going to ding you becauseit's not a business page.
So that, I guess, is myquestion, where I'm like I need
to poke a tiny hole in thisfirst and look at what the
LinkedIn algorithm actually is.
But I also see how you can doboth really well.
(42:43):
For example, take ProgressiveInsurance and they actually
created a faux personal brand offlow Right, and everyone knows
who flow is.
So you could also do thatreally well as well.
So, yeah, yeah.
Speaker 4 (43:02):
So I guess state farm .
Speaker 3 (43:03):
Yes, yeah, exactly or like the Affleck duck, the
Geico gecko, like those are likemore personal and you connect
with those, but it's still youknow your brand, so yeah.
Speaker 1 (43:16):
I think that's.
I think that is a good point,because, yes, the algorithm is
different on on all thesedifferent platforms, like even
on LinkedIn, like when it comesto business and when it comes to
the profile, those algorithmsare different but people are
connecting with, like they'relooking for a more personal
connection.
So, if you're going to use abrand, if it's going to be a
company brand, can you put aface to that?
(43:37):
Can you make it more of apersonal company brand, like you
said, like Jacob State Farm andFlow?
For them, they're a marketingcompany, just like we are.
Well, that makes sense because,even with us, people don't
follow our social media forKiller B to see what we're doing
.
They follow us personally andthat's where we've made the
(43:57):
transition.
Where you know, even on myInstagram, my Instagram is a
mixture of everything.
It's a mixture of me and myfamily, what's important in my
life, but then also my business,because that's just part of me
and as a consultant, people dealwith us on a one-on-one basis,
so it makes more sense to putthat time into that.
So I think that's a really goodpoint.
Whatever you're deciding to doshould you do a personal or
(44:20):
should you do a business brand.
Obviously, a business brand isway harder to build than
building a personal brand.
It's going to take longerbecause, again, people don't
connect with brands, theyconnect with people.
So think about that if you'restarting off.
But also think about do youhave the time and resources to
do both, or should you justchoose one?
(44:41):
You really need to make thatdecision.
What's going to be moreeffective for you, us?
We have a small team.
We can try to do all thesedifferent platforms, which we've
done, but it's like you knowwhat, why we don't have the time
for that and people areconnecting us on a personal
level.
So let's just focus on thepersonal brands and go from
there.
The other thing I would say is,yes, each one plays a different
(45:04):
role, but if you're going to doboth, you have to decide how
you're going to leverage both.
How are they going to bedifferent?
We don't want to post the samething on both.
That would be like what's thepurpose in that?
Speaker 3 (45:15):
That is not connecting Like you're talking
about.
People really connect with thepersonal brand, but I'm not
going to connect with someone'spersonal brand If they're just
like look how great I am, lookwhat I did, look at that Like
(45:41):
that, it doesn't.
That's misses the whole pointof what you're talking about.
Speaker 1 (45:47):
I think that you know , whatever you're doing, you
want to have a strategy mappedout, like you've got to have a
strategy mapped out because ifwe don't, you're just going to
be.
You don't know what you'reaiming for.
So, if anybody listened, ifyou're like, hey, this sounds
very interesting, and again, Ithink we will probably maybe in
the next episode, talk about theprivate feed, since we're
talking about connections somuch, and talk about what I mean
(46:07):
by maybe coming up with aprivate feed strategy what does
that look like?
To be more personal, if you'relistening and you're thinking,
hey, this sounds reallyinteresting, I'd like to learn
more about it.
If you need help preparing astrategy, just click the link in
the show notes and schedule afree discovery call with us to
see how we can help you out andhelp you think differently about
what you're doing on yourmarketing side, to make it more
(46:29):
personal for your audience.
So, all right.
Well, that's all we have fortoday.
If you enjoyed this episode, besure to click, follow and leave
us a review.
We would love to hear yourthoughts and don't forget, if
you have any thoughts orquestions, make sure you click
that text us link in the shownotes.
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