How To Grow Ecommerce Sales Through Lifestyle Marketing With Abby Fallacaro

Abby Fallacaro is the Senior Manager of Ecommerce at Edie Parker and Flower by Edie Parker, leading female-founded and operated lifestyle brands. With extensive experience in ecommerce management, she leads digital strategy and ecommerce operations for both brands, overseeing online sales, customer experience, and digital marketing initiatives. Abby has been instrumental in integrating lifestyle branding with product offerings, ensuring cohesive brand experiences across digital platforms. Before Edie Parker, she held various roles at Lewis, including Operations Manager, Ecommerce Manager, and Head of Ecommerce. 

In this episode…

Marketing in regulated industries often presents unique challenges. With limited avenues for digital promotion, brands can struggle to maintain visibility and connect with their target audience. How can companies grow and scale their presence while working within these constraints?

Ecommerce expert Abby Fallacaro has helped build a lifestyle brand that resonates with its audience. She emphasizes the importance of understanding and nurturing a community that aligns with the brand's values. Abby also recommends focusing on authentic marketing tactics such as activation events and leveraging organic word-of-mouth marketing, even in a space with strict advertising regulations. Combining customer bases across various product lines can help bolster growth, and leveraging content strategies like blogging and social media can increase engagement and drive sales.

In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Abby Fallacaro, Senior Manager of Ecommerce at Edie Parker and Flower by Edie Parker, about growing a brand in a highly regulated space. Abby discusses the importance of building a lifestyle brand, the challenge of cross-promoting various product lines, and how activation events can drive community engagement.