July 30, 2024 • 30 mins
Have you ever wondered how a simple smile can transform your business (and personal) relationships? After attending the Maternity and Newborn Photography Summit in Dallas, I saw how kindness truly opens doors. Season 3 kicks off with a heartwarming episode, filled with summit stories and valuable lessons on building a successful photography business.
If you’ve ever felt stuck in your photography journey, this episode is for you. I dig into a few topics that sit heavy on my heart like overcoming fear and finding what works best for your business. Discover practical tweaks to boost profitability, from increasing session fees to offering premium products.
Join us as we introduce the Unicorn Photographer Masterclass (August 5th-9th, 2024) and a collaborative sales journal to track your goals.
Tune in for motivation, actionable tips, and a heartfelt thank you for your support.
Here’s to incredible growth and magic in your photography business!
Grab your seat for The Unicorn Photographer 5 Day FREE Masterclass: https://masteryourmindmoney.com/unicorn-masterclass
Grab Our Sales Tracker for Photographers:
https://masteryourmindmoney.com/sales-journal-for-photographers/
Connect with Karinda!
- Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
- Website
- Photography Business Tune-Up with Karinda K. - Free Facebook Group
- IG @Masteryourmindmoney
Thanks for listening!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey guys, it's been a while and I am incredibly
excited to be coming at youtoday with a new episode.
I didn't really know when I wasgoing to start re-recording the
podcast, but after the last fewweeks I have had so many people
reach out and be like Corinda,when are you dropping a new
episode?
What's going on, what's up withyou?
And I was about to sit down anddo some work and I just decided
(00:27):
I'm going to record a podcastand drop a podcast for all of
you.
So here we go.
We just got back from theMaternity and Newborn
Photography Summit in Dallas.
We went as a vendor and we gotto meet so many amazing people.
It was absolutely a beautifulcommunity of photographers
getting together and learningand growing and that was so much
(00:49):
fun.
And I got to meet a few of youthat have been listening to the
podcast and you came up to meand were like I've been
listening, I love this, and thatwas really cool to hear.
I always say that the podcast isa little bit of a thing where
you don't get to like, hear orsee what people are thinking.
So when I get to hear, peopleare actually listening to it and
(01:10):
enjoying it.
I love getting to hear that.
So if you've been listening tothe podcast over the last couple
of years and you have enjoyedthe podcast, I would absolutely
love it if you would head overand leave us a rating and review
and also send me a DM onInstagram or Facebook or reach
out However you would love toreach out.
You can reach out at Masteryour Mind Money on Instagram or
(01:31):
just DM me on Facebook and tellme what you want to hear on the
podcast this season, because Iwant to know from you what you
want to hear about.
Also, if there's somebodyyou're dying to hear from a
photographer, an educator,whoever it may be let me know
who you want to hear from.
I think we're going to do somemore guest interviews on this
season, so make sure you do that.
(01:52):
I am, like I said, so excitedto be back on here.
I decided to do this today on awhim and I just kind of wanted
to share a few things that Irepeatedly heard at the
photography conference I was atthis past weekend and share with
you a few pieces of motivationand encouragement in your
(02:14):
business.
So, first things first.
I just kind of wanted to sharewith you and encourage you that,
wherever you go in yourbusiness, in your personal life,
to just be kind, be friendly,smile at people, give them a nod
, tell them hello, pay them acompliment.
This really truly does go along way.
(02:36):
As a business owner.
People notice when you smile atthem, when you acknowledge them
and when you compliment them.
I cannot tell you how manypeople I've crossed paths with
over the last oh, I don't knowseven or eight years that I have
been doing this and like,really been intentional in
smiling, saying hello, leavingcompliments for people in
(02:58):
passing, and I have had so manyamazing conversations.
I met so many people just bysimply being kind to them and
saying something nice, or evenjust smiling at somebody when
they walk past.
So I want to encourage y'alljust to include that as a part
of your daily life and of yourbusiness.
(03:21):
Most of my clients I actuallyget from meeting in person these
days, from attending events,from going to horse shows, from
just being around people andmeeting people and talking to
people, and really the best wayto get those people to open up
and talk to you is going to besmiling and paying them a
compliment.
A good friend of mine her nameis Megan.
(03:44):
She was a boudoir photographerand she is somebody that I took
a lot of inspiration from andwas a good friend of me back in
the early days.
She was actually a boudoirphotographer that I hired for my
own portraits before I gotmarried and then we became
friends and I will never forgether telling me like Corinda, if
you want people to talk to you,just compliment them.
And all of a sudden, when youtake that into your business,
(04:06):
conversations with strangersbecome a lot less scary.
And I was laughing becausesomebody commented on a Facebook
post and said something aboutthe fact that I smiled at
everyone at the conference and Iwas like heck, yes, like
someone noticed.
That's a really cool feeling.
So go out into the world, smileat people, pay them compliments
(04:27):
, and that will open up moredoors to conversations than you
know.
So that's kind of the firstthing I wanted to share with you
.
That, I think, is a great tipor piece of advice for your
business.
The other thing that reallystood out to me at the
conference and the manyconversations that I had with
people is photographers who'vebeen doing this a long time.
(04:50):
Like you've been going at thisfor years five, 10 years, 15
years even, and you're runningyour business and you're just
like I just feel frustrated.
I feel like it is so hard tomake money.
I feel like I'm doing the thing, I'm booking the clients, but I
feel like there could be somuch more out there for me.
(05:10):
And you know, I think thatsometimes, when you've been in
business for a really long time,it is hard to come out and be
like I need help.
I know that there's somethingelse out there.
I know that there's a biggerpath.
I know that there's more of afuture here.
I know that there's somethingelse out there.
I know that there's a biggerpath.
I know that there's more of afuture here.
I know there's more growthpossible.
Because you feel like you'vebeen doing it for so long right,
and I want to just tell youthat, even if you've been in
(05:35):
business for 25 years, like itis okay to feel like there's
something else.
There's more growth.
There's something that needs tochange.
I need to make some more moneyto make this worth it.
Don't be ashamed in that, okay,um, because I could feel like a
few of the conversations I'vehad with people, um, over the
last weekend and also the lastyear, I have felt this trend
(05:58):
that, like, there's this senseof like, embarrassment, of like
I've been in business as long Ishould be doing that, but I'm
not and I don't know how to getthere.
Um, I have a coaching clientright now that um, and I'll brag
on her here.
Um, she's bit.
She was on my very first likewebinar that I hosted.
Um, I think it was six yearsago that I hosted my very first
(06:19):
webinar for photographers and itwas called probably something
like what to charge your clientsor what your session fee should
be, and she was on that veryfirst webinar.
And um, finally, all these yearslater, she decided to join us
in our coaching program andshe's been in business for like
10 years, right, just doing agreat job.
(06:39):
She was booking events, she wasbooking portrait sessions, but
she wasn't selling wall art.
She was afraid that people weregoing to buy it and she was
afraid that people weren't goingto spend the money and she was
just like I don't know if thisis going to work.
I don't think it's going towork.
I don't think my clients willspend the money, but I don't
have another option.
I have to figure out how tomake more money for my clients
(07:01):
to make this worth it, to beable to live my life, to make
more money, for my clients tomake this worth it, to be able
to live my life, to pay for myponies, to do all the things I
want to do.
And she finally went through ourwall art course and she finally
had her clients, her firstreveals with her clients, where
she was able to sell wall artand guys, it worked Like.
She made so much money in thosefirst few reveals and she was
(07:21):
like what the heck was Ithinking all these years Like I
doing?
But now I know, and now I knowthat those people that are out
there they're ready and willingto spend 10 times more money
really like 20 times more moneyis that a word um with me than
they were.
I just wasn't giving them theopportunity and I think that was
(07:42):
so cool to see her journey andto see her growth and to know
that she was there pretty muchfrom day one and getting to know
her over the years and be like,kick her in the butt and be
like, come on, let's do this,let's finally do it, and to see
her finally take that step andsucceed.
So what I want to encourage youis that, no matter where you're
in business, no matter how longyou've been in this business,
whether it's 20 years or sixmonths, no matter how talented
(08:06):
you feel like you are, whetheryou feel like you're the best
photographer in the world ifyou've won all these awards, or
you feel like your work ismediocre at best, wherever you
are at, know that there is helpout there for you and know that,
like I am more than happy totalk with you.
I was talking with someone onthe phone yesterday and we were
(08:27):
chatting for like over an hourand, um, they had posted in a
Facebook group and a bunch ofpeople tagged me and I offered
to hop on the call while I wasdriving home from my
chiropractor appointment.
And, um, at the end of the call, I was like see, it wasn't so
scary.
And I said that because so manytimes I offer to connect with
people, I offer to do hop on aquick diagnostic call with
(08:50):
someone or just chat about theirbusiness, and so many times I
can feel the hesitation ofpeople when they're like um, I
don't want to hop on a call withyou.
I know it's okay, it's fine,and I'm like come on, let's do
this Right.
It is going to be so good andit's going to be so valuable.
And then people finally get onthe call with me and they nine
(09:11):
out of 10, they're like, oh mygosh, I'm so glad I did this.
This wasn't scary like Ithought it was going to be.
So I just kind of wanted totell you like I am not a scary
person.
I know I have a bit of a bigforward, loud personality and I
know I have crazy colorful hair,um, and I know I probably come
across as this, like a reallystrong, confident person.
(09:31):
But I love talking with peopleum one-on-one and I'm always
happy to connect with you.
If you reach out um, and I haveavailability in my schedule,
I'm always happy to hop on acall and connect or just chat
with you in the DMs.
So don't be afraid to reach outfor help.
Don't be afraid to reach outand just connect with me If I
(09:52):
have time.
If I could, I would probablytalk on the phone to 10
different photographers everysingle day and literally just
all day long help people andjust tell them everything they
need to know to build theirbusiness all day long, because I
love it so much and getting totalk to y'all and getting to
connect with y'all really doesjust make my heart and soul so
happy.
So know that, wherever you are,wherever you're at, it is not
(10:16):
too late.
It is not too early to get help.
I am always happy to chat withyou, regardless of where you're
at, and it is never too late tochange.
If you've been doing somethingfor a really long time and all
of a sudden you wake up one dayand you feel like you just want
to change something in yourbusiness because what you were
doing is no longer serving youor what you were doing doesn't
feel right anymore, just change,it's fine.
(10:39):
And in that same context andthis conversation, the person
who said this to me I knowlistens to the podcast.
So, um, if you hear thiscomment, yes, I am talking about
you, um, but I'm doing it in akind way.
So the other thing I reallywant to encourage you is don't
(11:00):
feel like if you want to make abig pivot in your business, you
need to necessarily do it really, really slowly.
Okay, cause I was talking withsomeone and they said I feel
like I need to do this slowly.
I feel like I can't just go allin, because that's not who I am
, and I think that sometimesthere's this urge to transition
or make big changes in yourbusiness slowly, because it's
(11:22):
scary or it's intimidating oryou don't know if it's going to
work or what if you fail right.
But what I want to tell you isthat if you take the time to
learn and study and understandthis big change or pivot that
you're going to do in yourbusiness, that it is actually
(11:43):
far easier for you mentally andfor your clients and for the
stability of your business tojust make the big change Okay,
and learn it, study it,understand it, feel confident in
what you're doing.
Don't use your perfectionism asan excuse not to do it, though,
okay, I'll add that caveat,because sometimes you get so
(12:05):
obsessed with learning andtrying to figure it out and
trying to get it all perfectthat you never take the leap and
implement the thing that youneed to implement or the change
that you need to make.
Um, so I'll use in-person salesor selling wall art as an
example.
Right, whenever people make thetransition from all inclusive
digital files to selling wallart, whenever people make the
(12:26):
transition from all-inclusivedigital files to selling wall
art.
Sometimes I'll meetphotographers that are like I'm
trying to get my pricingtogether, I'm trying to get my
process together, I'm trying toget my client experience
together, I'm trying to figureout how to do reveals, and
they've been doing that foryears and that doesn't serve you
as a business owner.
But what I would say is get itgood enough and then dive
(12:48):
headfirst, because a lot of thelearning and a lot of the
confidence and a lot of themaking it your own and feeling
really confident in it it doeshappen because you understand it
and build the system yourself.
But it is further concretedinto your business and it gets
better by you actually doing thething right.
So you're not going to getreally good at something.
(13:10):
If you're only doing like fivereveals a year.
You're still going to feel likeyou're sludging around and
trying to figure it out.
But if you implement thissystem and then use some really
smart strategies to get a lot ofclients through your door, to
do it repeatedly over and overand over again, then you're
going to feel really confidentwith it and then you're going to
be able to tweak real time asyou go and optimize and make it
(13:31):
better as you go.
But some of that has to happenonce you take the action and put
it into place.
So don't feel like you can'tjust dive headfirst into
something in your business.
Don't feel like you have to doit slowly.
And also remember that divingin headfirst is good with proper
preparation, but don't use yourperfectionism as an excuse to
(13:55):
not dive in and do the thing youneed to do, an excuse to not
dive in and do the thing youneed to do.
Um, and on that note tosomething that I think
repeatedly came up, is this ideathat, like, there's a lot of
people out there in theirphotography business where
you've tried to do something.
Okay, so you've bought thecourse you've from the latest
(14:16):
greatest educator and you'vegotten the price guide and
you've gotten the script andyou've gotten the process from
them and you've watched theirvideos, and it's like you've
watched seven hours with thevideos.
You spend a day watching videosand you have the scripts and
you have the guides and you'retold like it should work for you
, and this is.
I've had a lot of conversationsthis last couple of months, so
there's so many things poppinginto my head that have come up
(14:38):
in these conversations.
It is okay if you have donethat thing and all of a sudden,
you're looking at your businessand you're going this isn't
working, but you're watchingeveryone else say it works for
them.
And if you are in that boatright now where you've bought
(15:00):
the latest and greatest priceguide scripts system, whatever
that's like here watch this anddo this and it's going to be
amazing and everything's goingto change, right, but then all
of a sudden, you put it intoplace and it doesn't work for
you.
You're not alone and you're notthe only person that feels like
that.
You're not alone and you're notthe only person that feels like
(15:22):
that, and what I want toencourage you, if you're in that
place, is to take a step back,look at those things you've
implemented in your business andreally ask yourself if you
understand them.
Because what I see happening alot in the photography industry
is and I'll kind of start fromthe beginning right, you buy the
script for the phone call witha client and you get a client on
the phone and you're trying toread the script, but the script
(15:43):
wasn't written by you.
The person who wrote the scriptis different than you are.
The person that wrote thescript speaks differently and
has a different personality anddifferent values than what you
have.
So all of a sudden you'rehanging up for your info calls
and you're frustrated becausethe script didn't work and your
(16:04):
pricing is a copy and paste ofsomeone else's.
So you're trying to sell thatpricing on an info call with a
client, but you don't reallybelieve in the pricing because
it feels so far of a reach fromwhere you are at this moment.
So if you have something onyour price list let's say you
(16:26):
have an 8x10 and it's priced at$350 because that's what someone
told you it should be, becausethat's what they do.
But you're getting on an infocall with a client and you're
telling them about your pricingand when you tell them that an
8x10 is $350, you feel like thatis absolutely insane.
Your clients are going torecognize and feel that and
(16:47):
they're never going to book withyou.
So take the time to examine whatyou're doing in your business.
If you're you're, you've donethe copy and paste.
This is what someone told me Ishould be doing.
I'm implementing it.
Ask yourself do I reallyunderstand this?
Have I really made it my own?
Because the info call onlyworks if you've built the script
(17:10):
yourself and you understand whythe different pieces of the
script need to be there.
The pricing guide only works ifyou believe in the pricing, if
it makes sense to you, if youunderstand why you have to
charge that much for an 8x10, ifyou know the logic and the
numbers behind it and the reasonwhy that 8x10 has to be $350,
(17:32):
then you might feel confidentselling it for $350.
I'll tell you what I do notsell my 8x10s for $350.
I just chose a random number tothrow out there for all of you,
um, that are listening, but youcatch my drift right?
If the thought of going to aclient's home and helping them
pick out their outfits orgetting on an in-person reveals
(17:54):
meeting at a studio or in yourclient's home doesn't feel good
for you, then why are you tryingto do it?
Right, and I'll go back to thisSome things might feel
uncomfortable, becausediscomfort is not always bad.
Okay, discomfort is not alwaysbad.
Stretching yourself beyond yourlimits is not always bad.
But knowing whether, like this,actually this thing in your
(18:18):
business actually truly isindicative of who you are as a
person and what you believe in,and something that you
understand and know that it isessential in your business and
it is helpful for your clients,then it's not going to be good
for you to do that thing unlessyou fully believe in it.
(18:39):
Okay, so I'm giving youpermission whatever things right
now in your business that youfeel like you've kind of just
followed someone blindly anddone that is not working for you
to take a step back and toreevaluate that thing.
Um, and I'll be honest, I didthis for a lot of years.
There were a lot of years whenI would go to a conference or
workshop or I'd take a courseand I would go home and I would
(19:02):
just burn my business to theground and I would take
everything that person taught meand just like plop it in my
business blindly and go whatworks for them, so it must work
for me.
And then a year down the road Iwould look at it and go what
the heck was I thinking this isstupid, it doesn't work for me
and I need to go back.
And then I would take goodpieces of what I learned from
that person and I wouldimplement it into my system and
(19:24):
tweak what was already workingfor me.
And so I took a lot of years ofme not just blindly trusting
and doing what others said Ishould do at my business for me
to get where I am at and that'sa big thing that you know.
I really think is important forme to share and to teach people
as an educator is I want you tohave the tools to make an
empowered decision and aneducated decision for yourself
(19:48):
and your business that youbelieve in and that works for
you, because I am not the sameperson as you are, or anyone
else in this world for thatmatter.
So me saying here's exactlywhat I say, what I do, here's my
exact pricing, and justplopping it over and handing it
to my coaching clients does notdo my coaching clients any good
(20:08):
at all.
So be cautious and be aware ofthose types of things as you're
learning and growing andbuilding your business.
I feel like I've gotten off onso many random little tangents
from things that have beenpopping up in my head today, um,
but the other thing I kind ofwanted to share with y'all is
those of you that are already,um selling wall art.
(20:32):
You're doing a little bit hereand there.
You know you have those clientsspending two or $ thousand
dollars.
Um, I talked to quite a few ofy'all like that this past
weekend and um, I kind of wantedto share a few pieces of advice
there for all of you that arein that place and there's
actually an entire episodecalled like the two to three
(20:52):
thousand dollar slump, and Ithink it's a really common place
that photographers get stuck.
So if that's, you go back andlisten to that episode.
But just kind of a few thingsthat I want to tell you if
you're in that place, in yourbusiness.
First of all, if you're in thatplace, congratulations.
That is amazing.
You were doing like leaps andbounds above what most
(21:13):
photographers ever get to right.
You were doing a great job.
But you're in a place now whereyou're doing pretty much
everything right and yoursystem's good and your pricing
is pretty good.
Now you're just in a placewhere you're going to have to
start going through and makingtiny, minute little tweaks in
your business.
And I completely remember thatplace.
(21:36):
I remember being in that placeand I remember being in that
place and saying I need moreclients and it took me a bit to
realize I didn't need moreclients and said I need to hire
sales from the clients alreadyhave.
It's easier to get more moneyfrom the clients you already
have than to try to book andmarket or to market and book
more clients, right.
So if y'all are stuck in thatslump that two to $3,000 slump,
(22:00):
and you're like I'm doing a lotof things right, I feel like I'm
doing great, I feel likethere's something else there,
there's a next level,essentially here inside my
business.
Um, I would encourage you toreally just break things back
down to the basics and look forthose little tweaks in those
little holes.
What is it that you could do tomake more money?
Is it that you need to beselling more wall art, larger
(22:22):
wall art, maybe multiple wallsfor your clients' homes?
Is it that you'd like to sellmore albums, potentially, and
that would raise your salesaverage?
Is it that maybe you need toraise your session fee to get
rid of some of those tirekickers that are booking at a
lower session fee price point?
Maybe include more of a printcredit in your session fee,
because money spent is moneyforgotten, um, or you know, are
(22:44):
there some things that maybe youcould add a higher end, higher
quality product on your pricelist that would get your sales
up there?
That would raise those averages?
Um, we have a podcast episodecalled the secrets of the
mythical five-figure clients,and that would definitely be a
good episode to listen to aswell If you're in that kind of
two to $3,000 slump as well asthe two to $3,000 slump episode.
(23:07):
Um, and I think it just.
I think the reason that it canbe so frustrating is because you
feel like I'm doing so good,I'm doing everything right, but
like there has to be a littlebit more out there for me, and
there is.
But finding out what thoselittle tweaks are, those little
places are that you need to makeyour adjustments, can feel
(23:28):
really overwhelming for somepeople.
So just know that there isanother side of this, and taking
those two to $3,000 salesaverages and doubling them can
literally happen in a matter ofa week if you just have the
right tools in your toolbox forthat.
So I mean honestly, it canhappen overnight.
If you wanted to hear my onepiece of advice that I would
give you if you're in that slumpis what is the most expensive
(23:51):
thing on your price list?
That's the question I would askyou if we were chatting and
when you told me, if your mostexpensive thing on your price
list wasn't like seven or eightthousand, or maybe like ten or
fifteen thousand.
Even, I would tell you that youneed more expensive products on
your price list.
That would be kind of my firstblanket piece of advice add a
more expensive product on yourprice list.
(24:11):
That'll be a good startingplace, although it doesn't
necessarily mean you're going toautomatically make more money.
It certainly is not going tohurt, and on that note, too,
I'll share this.
A lot of people I talked to atthe summit I had my guild canvas
with me at the summit, and alot of people like those are so
beautiful.
I made an account, but I'mafraid to sell them, or I don't
(24:33):
think my clients are going tobuy them, and so what I would
say is those of you that aresaying that are probably the
same group of people that arestuck in that two to $3,000
slump as well put it on yourprice list.
Put the expensive, high endquality product in your price
list, and if someone buys it,great, one day someone will buy
it and you'll be like holy crap,this is amazing, but like in
(25:00):
the meantime, so what if theydon't buy it?
Right, at least it'll make yourmiddle of the road product look
way more affordable and waymore attractive, and, you know,
your clients will feel betterabout their purchase of that
middle of the road product.
So just put it on your pricelist.
If you're listening to this andyou're scared to do it, just do
it.
They're beautiful products andthey will help you make more
money because they are a higherend, higher quality product.
(25:20):
So kind of keep that in mind.
So I know this episode.
I've kind of covered a lot ofdifferent pieces of the puzzle
here.
I wanted to also share with youthat we are hosting the unicorn
photographer masterclass onApril 5th through night, where I
will be sharing, um what ittakes to build a half million
(25:41):
dollar per year photographybrand.
Um, we hit half million dollarslast year and um in one year.
I'll say that in one year.
Sometimes you'll hear peoplesay like I have a multimillion
dollar studio, but it's likeover the last 10 years they've
made multimillions um half amillion dollars in a year and
I'm going to be sharing in aseries of trainings April, april
(26:01):
, august 5th through 9th Um whatall it really takes to build
that business and the thingsthat are necessary to be in the
place to run that business.
Um, so there's going to be lotsof good stuff covered in that
week-long masterclass.
We will also have Evelyn of AllThings Lovely Co joining us as
(26:22):
a special guest as well, andshe's going to talk about what
it takes to bring peace and letgo of guilt in your home as well
, because I do think it isreally important to have balance
between your business and yourhome and find some peace and
some balance in your home.
Last thing, too, before we gotoday I have collaborated with
(26:45):
Evelyn of All Things Lovely Co.
To make a sales journal, whichI am incredibly excited about,
and those are available forpre-order if you go to the
website and use the code saless-a-l-e-s.
If that code works, that meansthat you got access to our first
(27:08):
order of journals and we stillhave some left and you are going
to get a discounted rate whenyou order your sales journal.
If the code code does not work,that means that we are out of
our first shipment and you cango ahead and pre-order for our
shipment that will come in thefall, okay?
So if the code doesn't work foryou, you can still order.
It just means that you'll getin on our shipment in the fall.
(27:30):
The fall.
Our sales journal is a kind of agoals tracker and financial
tracker and sales tracker all inone.
It's everything I wish I wouldhave had in my business.
When I'm doing my image revealsover zoom I sit at my computer
but I take notes on a piece ofpaper, because I hate typing on
(27:50):
a zoom call.
I feel like it's distractingand it breaks up the flow of the
call.
So the sales tracker wasoriginally intended for that for
taking notes and writing downall the parts of my orders in a
really clear, concise way.
So I don't have a millionnotebooks on my desk anymore
with different orders in themand I have one clear, concise
place.
It also has yearly goal settingtools and things in that, as
(28:14):
well as monthly goal setting andreflections, and it has a
financial tracking section thatwill allow you to keep track of
your profit first distributionsif you do use profit first, as
well as what am I forgetting?
There's something I'mforgetting, oh, as well as a
client workflow page where youcan actually go and have a
really nice old school checkboxclient tracker Very simple.
(28:37):
Only because, even though I douse an online system to keep
track of my workflow and mystuff, I still genuinely love
having things on a piece ofpaper and being able to see it
in front of my face on my deskwithout opening a million tabs
on my computer and gettingdistracted.
That's the ADHD inside of me.
So there you are.
So the sales journal is reallyamazing.
(28:58):
When you buy the sales journal,you also are going to get access
to an audit your sales training.
That is going to happen live inthe next couple of months.
I do not know the date off ofthe top of my head, but when you
buy the sales journal, on thewebpage it says what day the
live training is.
So we're going to do a livetraining and then you'll get
(29:19):
access to the recording.
So if you're buying the salesjournal after that date, just
know that you will get access tothe recording.
And during that training I'mgoing to teach you how I would
use the sales journal and I'malso going to teach you how to
use the data from the salesjournal and the sales tracker to
up your sales game.
So it's really important to staytop of mind of your numbers,
(29:42):
your analytics, your averagesales, a bunch of different
things I look at in my sales tosee what I need to do better and
differently.
So I'll be sharing my system toaudit your sales and how to use
the sales tracker and thatsystem that I'm going to share
with you.
I can guarantee you it's goingto help you make more money from
your image reveals and moremoney from your clients.
So make sure you go grab thesales tracker sales journal
(30:06):
whatever I'm calling it, Ihaven't decided yet and get your
copy and I can promise you it'sgoing to help you make more
money, especially once you gothrough that training.
That training is going to bejam-packed, full of great
information.
So hopefully I will see you onour Unicorn Photographer
Masterclass August 5th through9th.
Make sure you check out thelink in the show notes and then
(30:28):
make sure you head on over andgrab our sales journal as well,
and I cannot wait for all of youto see it and get your hands on
it.
And if you haven't alreadygrabbed our book, the Unicorn,
make sure you grab our book, theUnicorn of business books for
photographers.
Again, like I said, I just likejamming everything full of as
much information as possible.
(30:49):
Which is why I think peoplelove the podcast so much is
because I just share way toomuch information and my brain
just goes in overdrive.
But y'all love it and y'all arelearning from it.
I met somebody that had beenlistening to the podcast and I
think she said that she raisedher prices and she started doing
like sales.
And I think she said she hadlike a $5,000 sale.
(31:12):
Just from listening to thepodcast, I was like holy crap,
that is so cool.
I think it was 5,000.
If you're listening to this andI'm incorrect with that number,
I apologize, but I talked to alot of people and there were a
lot of things in my brain fromthis weekend Although that
conversation was by far thecoolest hearing how successful
and how amazing you've beensince you took the leap and did
the scary thing, and I'm gladthat you found this podcast.
(31:33):
So I love each and every one ofy'all.
I hope you have an amazing week, an amazing day, an amazing
year, and I hope that this yearyou find more magic inside of
your business.
Bye, guys.
Hey guys, it's been a while and I am incredibly
excited to be coming at youtoday with a new episode.
I didn't really know when I wasgoing to start re-recording the
podcast, but after the last fewweeks I have had so many people
reach out and be like Corinda,when are you dropping a new
episode?
What's going on, what's up withyou?
And I was about to sit down anddo some work and I just decided
(00:27):
I'm going to record a podcastand drop a podcast for all of
you.
So here we go.
We just got back from theMaternity and Newborn
Photography Summit in Dallas.
We went as a vendor and we gotto meet so many amazing people.
It was absolutely a beautifulcommunity of photographers
getting together and learningand growing and that was so much
(00:49):
fun.
And I got to meet a few of youthat have been listening to the
podcast and you came up to meand were like I've been
listening, I love this, and thatwas really cool to hear.
I always say that the podcast isa little bit of a thing where
you don't get to like, hear orsee what people are thinking.
So when I get to hear, peopleare actually listening to it and
(01:10):
enjoying it.
I love getting to hear that.
So if you've been listening tothe podcast over the last couple
of years and you have enjoyedthe podcast, I would absolutely
love it if you would head overand leave us a rating and review
and also send me a DM onInstagram or Facebook or reach
out However you would love toreach out.
You can reach out at Masteryour Mind Money on Instagram or
(01:31):
just DM me on Facebook and tellme what you want to hear on the
podcast this season, because Iwant to know from you what you
want to hear about.
Also, if there's somebodyyou're dying to hear from a
photographer, an educator,whoever it may be let me know
who you want to hear from.
I think we're going to do somemore guest interviews on this
season, so make sure you do that.
(01:52):
I am, like I said, so excitedto be back on here.
I decided to do this today on awhim and I just kind of wanted
to share a few things that Irepeatedly heard at the
photography conference I was atthis past weekend and share with
you a few pieces of motivationand encouragement in your
(02:14):
business.
So, first things first.
I just kind of wanted to sharewith you and encourage you that,
wherever you go in yourbusiness, in your personal life,
to just be kind, be friendly,smile at people, give them a nod
, tell them hello, pay them acompliment.
This really truly does go along way.
(02:36):
As a business owner.
People notice when you smile atthem, when you acknowledge them
and when you compliment them.
I cannot tell you how manypeople I've crossed paths with
over the last oh, I don't knowseven or eight years that I have
been doing this and like,really been intentional in
smiling, saying hello, leavingcompliments for people in
(02:58):
passing, and I have had so manyamazing conversations.
I met so many people just bysimply being kind to them and
saying something nice, or evenjust smiling at somebody when
they walk past.
So I want to encourage y'alljust to include that as a part
of your daily life and of yourbusiness.
(03:21):
Most of my clients I actuallyget from meeting in person these
days, from attending events,from going to horse shows, from
just being around people andmeeting people and talking to
people, and really the best wayto get those people to open up
and talk to you is going to besmiling and paying them a
compliment.
A good friend of mine her nameis Megan.
(03:44):
She was a boudoir photographerand she is somebody that I took
a lot of inspiration from andwas a good friend of me back in
the early days.
She was actually a boudoirphotographer that I hired for my
own portraits before I gotmarried and then we became
friends and I will never forgether telling me like Corinda, if
you want people to talk to you,just compliment them.
And all of a sudden, when youtake that into your business,
(04:06):
conversations with strangersbecome a lot less scary.
And I was laughing becausesomebody commented on a Facebook
post and said something aboutthe fact that I smiled at
everyone at the conference and Iwas like heck, yes, like
someone noticed.
That's a really cool feeling.
So go out into the world, smileat people, pay them compliments
(04:27):
, and that will open up moredoors to conversations than you
know.
So that's kind of the firstthing I wanted to share with you
.
That, I think, is a great tipor piece of advice for your
business.
The other thing that reallystood out to me at the
conference and the manyconversations that I had with
people is photographers who'vebeen doing this a long time.
(04:50):
Like you've been going at thisfor years five, 10 years, 15
years even, and you're runningyour business and you're just
like I just feel frustrated.
I feel like it is so hard tomake money.
I feel like I'm doing the thing, I'm booking the clients, but I
feel like there could be somuch more out there for me.
(05:10):
And you know, I think thatsometimes, when you've been in
business for a really long time,it is hard to come out and be
like I need help.
I know that there's somethingelse out there.
I know that there's a biggerpath.
I know that there's more of afuture here.
I know that there's somethingelse out there.
I know that there's a biggerpath.
I know that there's more of afuture here.
I know there's more growthpossible.
Because you feel like you'vebeen doing it for so long right,
and I want to just tell youthat, even if you've been in
(05:35):
business for 25 years, like itis okay to feel like there's
something else.
There's more growth.
There's something that needs tochange.
I need to make some more moneyto make this worth it.
Don't be ashamed in that, okay,um, because I could feel like a
few of the conversations I'vehad with people, um, over the
last weekend and also the lastyear, I have felt this trend
(05:58):
that, like, there's this senseof like, embarrassment, of like
I've been in business as long Ishould be doing that, but I'm
not and I don't know how to getthere.
Um, I have a coaching clientright now that um, and I'll brag
on her here.
Um, she's bit.
She was on my very first likewebinar that I hosted.
Um, I think it was six yearsago that I hosted my very first
(06:19):
webinar for photographers and itwas called probably something
like what to charge your clientsor what your session fee should
be, and she was on that veryfirst webinar.
And um, finally, all these yearslater, she decided to join us
in our coaching program andshe's been in business for like
10 years, right, just doing agreat job.
(06:39):
She was booking events, she wasbooking portrait sessions, but
she wasn't selling wall art.
She was afraid that people weregoing to buy it and she was
afraid that people weren't goingto spend the money and she was
just like I don't know if thisis going to work.
I don't think it's going towork.
I don't think my clients willspend the money, but I don't
have another option.
I have to figure out how tomake more money for my clients
(07:01):
to make this worth it, to beable to live my life, to make
more money, for my clients tomake this worth it, to be able
to live my life, to pay for myponies, to do all the things I
want to do.
And she finally went through ourwall art course and she finally
had her clients, her firstreveals with her clients, where
she was able to sell wall artand guys, it worked Like.
She made so much money in thosefirst few reveals and she was
(07:21):
like what the heck was Ithinking all these years Like I
doing?
But now I know, and now I knowthat those people that are out
there they're ready and willingto spend 10 times more money
really like 20 times more moneyis that a word um with me than
they were.
I just wasn't giving them theopportunity and I think that was
(07:42):
so cool to see her journey andto see her growth and to know
that she was there pretty muchfrom day one and getting to know
her over the years and be like,kick her in the butt and be
like, come on, let's do this,let's finally do it, and to see
her finally take that step andsucceed.
So what I want to encourage youis that, no matter where you're
in business, no matter how longyou've been in this business,
whether it's 20 years or sixmonths, no matter how talented
(08:06):
you feel like you are, whetheryou feel like you're the best
photographer in the world ifyou've won all these awards, or
you feel like your work ismediocre at best, wherever you
are at, know that there is helpout there for you and know that,
like I am more than happy totalk with you.
I was talking with someone onthe phone yesterday and we were
(08:27):
chatting for like over an hourand, um, they had posted in a
Facebook group and a bunch ofpeople tagged me and I offered
to hop on the call while I wasdriving home from my
chiropractor appointment.
And, um, at the end of the call, I was like see, it wasn't so
scary.
And I said that because so manytimes I offer to connect with
people, I offer to do hop on aquick diagnostic call with
(08:50):
someone or just chat about theirbusiness, and so many times I
can feel the hesitation ofpeople when they're like um, I
don't want to hop on a call withyou.
I know it's okay, it's fine,and I'm like come on, let's do
this Right.
It is going to be so good andit's going to be so valuable.
And then people finally get onthe call with me and they nine
(09:11):
out of 10, they're like, oh mygosh, I'm so glad I did this.
This wasn't scary like Ithought it was going to be.
So I just kind of wanted totell you like I am not a scary
person.
I know I have a bit of a bigforward, loud personality and I
know I have crazy colorful hair,um, and I know I probably come
across as this, like a reallystrong, confident person.
(09:31):
But I love talking with peopleum one-on-one and I'm always
happy to connect with you.
If you reach out um, and I haveavailability in my schedule,
I'm always happy to hop on acall and connect or just chat
with you in the DMs.
So don't be afraid to reach outfor help.
Don't be afraid to reach outand just connect with me If I
(09:52):
have time.
If I could, I would probablytalk on the phone to 10
different photographers everysingle day and literally just
all day long help people andjust tell them everything they
need to know to build theirbusiness all day long, because I
love it so much and getting totalk to y'all and getting to
connect with y'all really doesjust make my heart and soul so
happy.
So know that, wherever you are,wherever you're at, it is not
(10:16):
too late.
It is not too early to get help.
I am always happy to chat withyou, regardless of where you're
at, and it is never too late tochange.
If you've been doing somethingfor a really long time and all
of a sudden you wake up one dayand you feel like you just want
to change something in yourbusiness because what you were
doing is no longer serving youor what you were doing doesn't
feel right anymore, just change,it's fine.
(10:39):
And in that same context andthis conversation, the person
who said this to me I knowlistens to the podcast.
So, um, if you hear thiscomment, yes, I am talking about
you, um, but I'm doing it in akind way.
So the other thing I reallywant to encourage you is don't
(11:00):
feel like if you want to make abig pivot in your business, you
need to necessarily do it really, really slowly.
Okay, cause I was talking withsomeone and they said I feel
like I need to do this slowly.
I feel like I can't just go allin, because that's not who I am
, and I think that sometimesthere's this urge to transition
or make big changes in yourbusiness slowly, because it's
(11:22):
scary or it's intimidating oryou don't know if it's going to
work or what if you fail right.
But what I want to tell you isthat if you take the time to
learn and study and understandthis big change or pivot that
you're going to do in yourbusiness, that it is actually
(11:43):
far easier for you mentally andfor your clients and for the
stability of your business tojust make the big change Okay,
and learn it, study it,understand it, feel confident in
what you're doing.
Don't use your perfectionism asan excuse not to do it, though,
okay, I'll add that caveat,because sometimes you get so
(12:05):
obsessed with learning andtrying to figure it out and
trying to get it all perfectthat you never take the leap and
implement the thing that youneed to implement or the change
that you need to make.
Um, so I'll use in-person salesor selling wall art as an
example.
Right, whenever people make thetransition from all inclusive
digital files to selling wallart, whenever people make the
(12:26):
transition from all-inclusivedigital files to selling wall
art.
Sometimes I'll meetphotographers that are like I'm
trying to get my pricingtogether, I'm trying to get my
process together, I'm trying toget my client experience
together, I'm trying to figureout how to do reveals, and
they've been doing that foryears and that doesn't serve you
as a business owner.
But what I would say is get itgood enough and then dive
(12:48):
headfirst, because a lot of thelearning and a lot of the
confidence and a lot of themaking it your own and feeling
really confident in it it doeshappen because you understand it
and build the system yourself.
But it is further concretedinto your business and it gets
better by you actually doing thething right.
So you're not going to getreally good at something.
(13:10):
If you're only doing like fivereveals a year.
You're still going to feel likeyou're sludging around and
trying to figure it out.
But if you implement thissystem and then use some really
smart strategies to get a lot ofclients through your door, to
do it repeatedly over and overand over again, then you're
going to feel really confidentwith it and then you're going to
be able to tweak real time asyou go and optimize and make it
(13:31):
better as you go.
But some of that has to happenonce you take the action and put
it into place.
So don't feel like you can'tjust dive headfirst into
something in your business.
Don't feel like you have to doit slowly.
And also remember that divingin headfirst is good with proper
preparation, but don't use yourperfectionism as an excuse to
(13:55):
not dive in and do the thing youneed to do, an excuse to not
dive in and do the thing youneed to do.
Um, and on that note tosomething that I think
repeatedly came up, is this ideathat, like, there's a lot of
people out there in theirphotography business where
you've tried to do something.
Okay, so you've bought thecourse you've from the latest
(14:16):
greatest educator and you'vegotten the price guide and
you've gotten the script andyou've gotten the process from
them and you've watched theirvideos, and it's like you've
watched seven hours with thevideos.
You spend a day watching videosand you have the scripts and
you have the guides and you'retold like it should work for you
, and this is.
I've had a lot of conversationsthis last couple of months, so
there's so many things poppinginto my head that have come up
(14:38):
in these conversations.
It is okay if you have donethat thing and all of a sudden,
you're looking at your businessand you're going this isn't
working, but you're watchingeveryone else say it works for
them.
And if you are in that boatright now where you've bought
(15:00):
the latest and greatest priceguide scripts system, whatever
that's like here watch this anddo this and it's going to be
amazing and everything's goingto change, right, but then all
of a sudden, you put it intoplace and it doesn't work for
you.
You're not alone and you're notthe only person that feels like
that.
You're not alone and you're notthe only person that feels like
(15:22):
that, and what I want toencourage you, if you're in that
place, is to take a step back,look at those things you've
implemented in your business andreally ask yourself if you
understand them.
Because what I see happening alot in the photography industry
is and I'll kind of start fromthe beginning right, you buy the
script for the phone call witha client and you get a client on
the phone and you're trying toread the script, but the script
(15:43):
wasn't written by you.
The person who wrote the scriptis different than you are.
The person that wrote thescript speaks differently and
has a different personality anddifferent values than what you
have.
So all of a sudden you'rehanging up for your info calls
and you're frustrated becausethe script didn't work and your
(16:04):
pricing is a copy and paste ofsomeone else's.
So you're trying to sell thatpricing on an info call with a
client, but you don't reallybelieve in the pricing because
it feels so far of a reach fromwhere you are at this moment.
So if you have something onyour price list let's say you
(16:26):
have an 8x10 and it's priced at$350 because that's what someone
told you it should be, becausethat's what they do.
But you're getting on an infocall with a client and you're
telling them about your pricingand when you tell them that an
8x10 is $350, you feel like thatis absolutely insane.
Your clients are going torecognize and feel that and
(16:47):
they're never going to book withyou.
So take the time to examine whatyou're doing in your business.
If you're you're, you've donethe copy and paste.
This is what someone told me Ishould be doing.
I'm implementing it.
Ask yourself do I reallyunderstand this?
Have I really made it my own?
Because the info call onlyworks if you've built the script
(17:10):
yourself and you understand whythe different pieces of the
script need to be there.
The pricing guide only works ifyou believe in the pricing, if
it makes sense to you, if youunderstand why you have to
charge that much for an 8x10, ifyou know the logic and the
numbers behind it and the reasonwhy that 8x10 has to be $350,
(17:32):
then you might feel confidentselling it for $350.
I'll tell you what I do notsell my 8x10s for $350.
I just chose a random number tothrow out there for all of you,
um, that are listening, but youcatch my drift right?
If the thought of going to aclient's home and helping them
pick out their outfits orgetting on an in-person reveals
(17:54):
meeting at a studio or in yourclient's home doesn't feel good
for you, then why are you tryingto do it?
Right, and I'll go back to thisSome things might feel
uncomfortable, becausediscomfort is not always bad.
Okay, discomfort is not alwaysbad.
Stretching yourself beyond yourlimits is not always bad.
But knowing whether, like this,actually this thing in your
(18:18):
business actually truly isindicative of who you are as a
person and what you believe in,and something that you
understand and know that it isessential in your business and
it is helpful for your clients,then it's not going to be good
for you to do that thing unlessyou fully believe in it.
(18:39):
Okay, so I'm giving youpermission whatever things right
now in your business that youfeel like you've kind of just
followed someone blindly anddone that is not working for you
to take a step back and toreevaluate that thing.
Um, and I'll be honest, I didthis for a lot of years.
There were a lot of years whenI would go to a conference or
workshop or I'd take a courseand I would go home and I would
(19:02):
just burn my business to theground and I would take
everything that person taught meand just like plop it in my
business blindly and go whatworks for them, so it must work
for me.
And then a year down the road Iwould look at it and go what
the heck was I thinking this isstupid, it doesn't work for me
and I need to go back.
And then I would take goodpieces of what I learned from
that person and I wouldimplement it into my system and
(19:24):
tweak what was already workingfor me.
And so I took a lot of years ofme not just blindly trusting
and doing what others said Ishould do at my business for me
to get where I am at and that'sa big thing that you know.
I really think is important forme to share and to teach people
as an educator is I want you tohave the tools to make an
empowered decision and aneducated decision for yourself
(19:48):
and your business that youbelieve in and that works for
you, because I am not the sameperson as you are, or anyone
else in this world for thatmatter.
So me saying here's exactlywhat I say, what I do, here's my
exact pricing, and justplopping it over and handing it
to my coaching clients does notdo my coaching clients any good
(20:08):
at all.
So be cautious and be aware ofthose types of things as you're
learning and growing andbuilding your business.
I feel like I've gotten off onso many random little tangents
from things that have beenpopping up in my head today, um,
but the other thing I kind ofwanted to share with y'all is
those of you that are already,um selling wall art.
(20:32):
You're doing a little bit hereand there.
You know you have those clientsspending two or $ thousand
dollars.
Um, I talked to quite a few ofy'all like that this past
weekend and um, I kind of wantedto share a few pieces of advice
there for all of you that arein that place and there's
actually an entire episodecalled like the two to three
(20:52):
thousand dollar slump, and Ithink it's a really common place
that photographers get stuck.
So if that's, you go back andlisten to that episode.
But just kind of a few thingsthat I want to tell you if
you're in that place, in yourbusiness.
First of all, if you're in thatplace, congratulations.
That is amazing.
You were doing like leaps andbounds above what most
(21:13):
photographers ever get to right.
You were doing a great job.
But you're in a place now whereyou're doing pretty much
everything right and yoursystem's good and your pricing
is pretty good.
Now you're just in a placewhere you're going to have to
start going through and makingtiny, minute little tweaks in
your business.
And I completely remember thatplace.
(21:36):
I remember being in that placeand I remember being in that
place and saying I need moreclients and it took me a bit to
realize I didn't need moreclients and said I need to hire
sales from the clients alreadyhave.
It's easier to get more moneyfrom the clients you already
have than to try to book andmarket or to market and book
more clients, right.
So if y'all are stuck in thatslump that two to $3,000 slump,
(22:00):
and you're like I'm doing a lotof things right, I feel like I'm
doing great, I feel likethere's something else there,
there's a next level,essentially here inside my
business.
Um, I would encourage you toreally just break things back
down to the basics and look forthose little tweaks in those
little holes.
What is it that you could do tomake more money?
Is it that you need to beselling more wall art, larger
(22:22):
wall art, maybe multiple wallsfor your clients' homes?
Is it that you'd like to sellmore albums, potentially, and
that would raise your salesaverage?
Is it that maybe you need toraise your session fee to get
rid of some of those tirekickers that are booking at a
lower session fee price point?
Maybe include more of a printcredit in your session fee,
because money spent is moneyforgotten, um, or you know, are
(22:44):
there some things that maybe youcould add a higher end, higher
quality product on your pricelist that would get your sales
up there?
That would raise those averages?
Um, we have a podcast episodecalled the secrets of the
mythical five-figure clients,and that would definitely be a
good episode to listen to aswell If you're in that kind of
two to $3,000 slump as well asthe two to $3,000 slump episode.
(23:07):
Um, and I think it just.
I think the reason that it canbe so frustrating is because you
feel like I'm doing so good,I'm doing everything right, but
like there has to be a littlebit more out there for me, and
there is.
But finding out what thoselittle tweaks are, those little
places are that you need to makeyour adjustments, can feel
(23:28):
really overwhelming for somepeople.
So just know that there isanother side of this, and taking
those two to $3,000 salesaverages and doubling them can
literally happen in a matter ofa week if you just have the
right tools in your toolbox forthat.
So I mean honestly, it canhappen overnight.
If you wanted to hear my onepiece of advice that I would
give you if you're in that slumpis what is the most expensive
(23:51):
thing on your price list?
That's the question I would askyou if we were chatting and
when you told me, if your mostexpensive thing on your price
list wasn't like seven or eightthousand, or maybe like ten or
fifteen thousand.
Even, I would tell you that youneed more expensive products on
your price list.
That would be kind of my firstblanket piece of advice add a
more expensive product on yourprice list.
(24:11):
That'll be a good startingplace, although it doesn't
necessarily mean you're going toautomatically make more money.
It certainly is not going tohurt, and on that note, too,
I'll share this.
A lot of people I talked to atthe summit I had my guild canvas
with me at the summit, and alot of people like those are so
beautiful.
I made an account, but I'mafraid to sell them, or I don't
(24:33):
think my clients are going tobuy them, and so what I would
say is those of you that aresaying that are probably the
same group of people that arestuck in that two to $3,000
slump as well put it on yourprice list.
Put the expensive, high endquality product in your price
list, and if someone buys it,great, one day someone will buy
it and you'll be like holy crap,this is amazing, but like in
(25:00):
the meantime, so what if theydon't buy it?
Right, at least it'll make yourmiddle of the road product look
way more affordable and waymore attractive, and, you know,
your clients will feel betterabout their purchase of that
middle of the road product.
So just put it on your pricelist.
If you're listening to this andyou're scared to do it, just do
it.
They're beautiful products andthey will help you make more
money because they are a higherend, higher quality product.
(25:20):
So kind of keep that in mind.
So I know this episode.
I've kind of covered a lot ofdifferent pieces of the puzzle
here.
I wanted to also share with youthat we are hosting the unicorn
photographer masterclass onApril 5th through night, where I
will be sharing, um what ittakes to build a half million
(25:41):
dollar per year photographybrand.
Um, we hit half million dollarslast year and um in one year.
I'll say that in one year.
Sometimes you'll hear peoplesay like I have a multimillion
dollar studio, but it's likeover the last 10 years they've
made multimillions um half amillion dollars in a year and
I'm going to be sharing in aseries of trainings April, april
(26:01):
, august 5th through 9th Um whatall it really takes to build
that business and the thingsthat are necessary to be in the
place to run that business.
Um, so there's going to be lotsof good stuff covered in that
week-long masterclass.
We will also have Evelyn of AllThings Lovely Co joining us as
(26:22):
a special guest as well, andshe's going to talk about what
it takes to bring peace and letgo of guilt in your home as well
, because I do think it isreally important to have balance
between your business and yourhome and find some peace and
some balance in your home.
Last thing, too, before we gotoday I have collaborated with
(26:45):
Evelyn of All Things Lovely Co.
To make a sales journal, whichI am incredibly excited about,
and those are available forpre-order if you go to the
website and use the code saless-a-l-e-s.
If that code works, that meansthat you got access to our first
(27:08):
order of journals and we stillhave some left and you are going
to get a discounted rate whenyou order your sales journal.
If the code code does not work,that means that we are out of
our first shipment and you cango ahead and pre-order for our
shipment that will come in thefall, okay?
So if the code doesn't work foryou, you can still order.
It just means that you'll getin on our shipment in the fall.
(27:30):
The fall.
Our sales journal is a kind of agoals tracker and financial
tracker and sales tracker all inone.
It's everything I wish I wouldhave had in my business.
When I'm doing my image revealsover zoom I sit at my computer
but I take notes on a piece ofpaper, because I hate typing on
(27:50):
a zoom call.
I feel like it's distractingand it breaks up the flow of the
call.
So the sales tracker wasoriginally intended for that for
taking notes and writing downall the parts of my orders in a
really clear, concise way.
So I don't have a millionnotebooks on my desk anymore
with different orders in themand I have one clear, concise
place.
It also has yearly goal settingtools and things in that, as
(28:14):
well as monthly goal setting andreflections, and it has a
financial tracking section thatwill allow you to keep track of
your profit first distributionsif you do use profit first, as
well as what am I forgetting?
There's something I'mforgetting, oh, as well as a
client workflow page where youcan actually go and have a
really nice old school checkboxclient tracker Very simple.
(28:37):
Only because, even though I douse an online system to keep
track of my workflow and mystuff, I still genuinely love
having things on a piece ofpaper and being able to see it
in front of my face on my deskwithout opening a million tabs
on my computer and gettingdistracted.
That's the ADHD inside of me.
So there you are.
So the sales journal is reallyamazing.
(28:58):
When you buy the sales journal,you also are going to get access
to an audit your sales training.
That is going to happen live inthe next couple of months.
I do not know the date off ofthe top of my head, but when you
buy the sales journal, on thewebpage it says what day the
live training is.
So we're going to do a livetraining and then you'll get
(29:19):
access to the recording.
So if you're buying the salesjournal after that date, just
know that you will get access tothe recording.
And during that training I'mgoing to teach you how I would
use the sales journal and I'malso going to teach you how to
use the data from the salesjournal and the sales tracker to
up your sales game.
So it's really important to staytop of mind of your numbers,
(29:42):
your analytics, your averagesales, a bunch of different
things I look at in my sales tosee what I need to do better and
differently.
So I'll be sharing my system toaudit your sales and how to use
the sales tracker and thatsystem that I'm going to share
with you.
I can guarantee you it's goingto help you make more money from
your image reveals and moremoney from your clients.
So make sure you go grab thesales tracker sales journal
(30:06):
whatever I'm calling it, Ihaven't decided yet and get your
copy and I can promise you it'sgoing to help you make more
money, especially once you gothrough that training.
That training is going to bejam-packed, full of great
information.
So hopefully I will see you onour Unicorn Photographer
Masterclass August 5th through9th.
Make sure you check out thelink in the show notes and then
(30:28):
make sure you head on over andgrab our sales journal as well,
and I cannot wait for all of youto see it and get your hands on
it.
And if you haven't alreadygrabbed our book, the Unicorn,
make sure you grab our book, theUnicorn of business books for
photographers.
Again, like I said, I just likejamming everything full of as
much information as possible.
(30:49):
Which is why I think peoplelove the podcast so much is
because I just share way toomuch information and my brain
just goes in overdrive.
But y'all love it and y'all arelearning from it.
I met somebody that had beenlistening to the podcast and I
think she said that she raisedher prices and she started doing
like sales.
And I think she said she hadlike a $5,000 sale.
(31:12):
Just from listening to thepodcast, I was like holy crap,
that is so cool.
I think it was 5,000.
If you're listening to this andI'm incorrect with that number,
I apologize, but I talked to alot of people and there were a
lot of things in my brain fromthis weekend Although that
conversation was by far thecoolest hearing how successful
and how amazing you've beensince you took the leap and did
the scary thing, and I'm gladthat you found this podcast.
(31:33):
So I love each and every one ofy'all.
I hope you have an amazing week, an amazing day, an amazing
year, and I hope that this yearyou find more magic inside of
your business.
Bye, guys.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.