February 5, 2025 • 29 mins
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Feeling overwhelmed by the influx of ideas from photography conferences like Imaging USA? You're not alone. Join us as we unpack the exhilarating yet daunting task of sifting through new strategies and insights without losing sight of what truly resonates with your personal style and business goals. Whether you're an introvert or extrovert, we'll guide you in deciding which innovative approaches to adopt, ensuring they align with your unique personality and needs. As a confessed "workshopaholic," I share my experiences and missteps to help you navigate the post-conference whirlwind with confidence and clarity.
In our talk, we delve into the art of making business decisions that reflect your core values, maximize financial benefits, and enhance client satisfaction. From the practicalities of offering digital files to the philosophy behind client gifts, every choice requires weighing its potential impact. We'll also explore the power of embracing change without waiting for perfection. Hear how a spontaneous pivot from weddings to equine photography led to unexpected success, and learn why trusting your instincts might just be the game-changing move you've been waiting for.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Mindset and Money Mastery for
Photographers the podcast.
We help overwhelmedphotographers make more money
while simplifying their businessby mastering their you guessed
it mindset and money.
Tune in each week for practicaland actionable tips to take
your photography business up anotch.
Let's dive right in.
Speaker 2 (00:20):
Hey guys, hopefully, if you're listening to this, you
have survived Imaging USA.
You have made it through.
You are probably a littlepeopled out if you're an
introvert.
I know every year after aconference I need a few days to
just sit by myself in a quietroom because I have peopled so
much and, although I lovepeopling, sometimes I do need a
break after a lot of peopling.
(00:42):
I think that's the introvertextrovert in me Like I'm an
introvert but I also lovetalking to people, so it's kind
of a problem, but I hope you'vesurvived.
I hope you had a great time andhopefully you're listening to
this on your journey home or youjust got home and you're
catching up on your favoritepodcast.
I wanted to share someimportant things to help you go
on your journey after ImagingUSA and your recovery from
(01:05):
Imaging USA and hope that I cangive you some tools that are
going to help you take whatyou've learned and make the most
out of the conference.
Hopefully you got to come byand see us at the trade show and
grab some goodies from us orpick up our book.
If you did, make sure you sendus a message on social media at
Master your Mind and Money onInstagram and reach out and let
us know if you've been readingthe book or post a picture of
(01:27):
you reading your book and tag uson social media and hopefully
your brain is not overwhelmedtoo overwhelmed quite yet with
everything you've learned and ifyou got the book reading that.
So let's talk about some thingsthat you can do post-conference
to make the most of what youlearned and also not get too far
sidetracked or too far like oneway or the other with
(01:51):
everything you've learned.
So I know for me I'll just kindof share a bit of my story and
my journey, of what it was likewhen I used to go to conferences
or workshops and what I wouldfind myself doing and kind of
the lesson I learned out of that.
That will hopefully help all ofyou.
So I was what I would call aworkshopaholic for a number of
years, probably like the firstfive to six years of my business
(02:13):
.
I went to, like all theseworkshops.
I'd go to the conferences.
I did all the things.
We used to go to Texas school alot, which I do still love
Texas school and I wish I couldgo, but it's always in a weird
time of year for me, but I usedto do all these workshops,
conferences.
I'd go to Texas school, I'd doall these things, and what would
happen is I would come home onthis post-conference,
post-workshop high.
(02:33):
I'd be so excited about thethings I learned, thinking like
this is amazing, I have to doeverything I learned and I would
essentially tear down mybusiness.
I would take my business and Iwould just tear it to the ground
and I would try to implementeverything I learned, which
sometimes left me six months ayear down the road scratching my
(02:53):
head saying, oh my gosh, whathave I done?
How did I get here?
Because this is not working.
I don't even know what I'mdoing anymore.
Because I was taking things thatI had learned that were kind of
a highlight reel of otherpeople's businesses and a very
short part of other people'sbusiness, and I was saying that
sounds amazing.
It works for her so well or himso well.
(03:14):
I'm going to go home and do thesame exact thing and I would do
it and I would dive headfirstinto it.
Y'all.
I'm the person that would comehome like do everything
overnight.
There was no hesitation of if Iwas going to do it.
It was just like sit down,rebuild my whole business
overnight.
The next day I'm like look atmy new business.
I went to a conference and nowI have a new business.
(03:36):
And then I'd spend the next youknow few months year, however
long, until I realized what Ihad done, stumbling and trying
to figure out like, why isn'tthis working?
And I think part of it comesfrom a lot of times when I was
making those decisions and justlike throwing whatever I learned
into my business.
It's because I truly didn'tunderstand the full richness and
(03:57):
the backstory of why thisperson was telling me to do this
or why this thing worked forthis person.
Also, a lot of times we are notthe same person as the
educators or the person we'relearning from, and because of
that we want to make sure thatthe decisions we're making in
our businesses are actuallygoing to be things that we fully
understand, that are going towork for us and also that
(04:22):
resonate with who we are as aperson us and also that resonate
with who we are as a person.
If you're an introvert, thensomething that this really
extroverted person does formarketing might not work for you
if you're an introvert.
One of the things that kind ofalways resonates with me that I
hear people saying like oh, Iknow I'm supposed to go to
networking groups and I know I'msupposed to join, like these
chambers or whatever, and beinvolved, but I hate the idea of
(04:45):
going to those meetings and I'mlike you don't have to do that.
There's other ways to meetpeople.
There's other ways to marketyourself.
I don't do those things.
I hated when I used to go tothose meetings.
When I photographed weddings, Iused to go to those things all
the time, like the weddingnetworking groups and things
like that, and I, every time Idrive up to one, it was like
(05:07):
always at a hotel in a littlelike room.
I would drive up to one, I wouldsit in my truck and I would
literally just sit there likeconvincing myself to get out of
the truck and not to turn aroundand go home, because the
thought of going into thesemeetings literally made me
cringe so bad and I really hatedit, really made me cringe so
(05:30):
bad and I really hated it.
But what I did find is that Ireally loved going to events
with a lot of people where Icould have a booth as a vendor
and I could talk to a lot ofpeople.
So, although I don't go tonetworking in the same sense of
sit in a room full of strangersand have to introduce yourself.
I go to events where I have abooth as a vendor and I talk to
people.
That way, I can talk to peopleall day long.
(05:50):
If somebody walks up to me andthey ask what I do, I can talk
about it all day long.
But going into a room full ofeverybody that's trying to
convince you what they do andthat you need to be their next
business best friend and referall your clients to them, that
was so uncomfortable for me.
So if something doesn't feelright or something doesn't feel
(06:11):
like it fits you or yourpersonality or who you are as a
person, don't feel like you haveto do it, guys.
Don't try to fit.
What do they say?
A square peg in a round hole?
Right, it doesn't work and it'sgoing to lead you to feeling
like man, I'm really failing,like this person is saying they
do this and it's amazing, itmakes them all this money and
gets them all these clients, oryou know they do this thing and
it's great, but why isn't itworking for me?
(06:31):
And I'm going to just give youpermission for a second to know
that not everything that worksfor someone else is going to
work for you and work for yourbusiness and really take time to
reflect and decide if this isgoing to be a good fit for you
in your business.
So the other thing I want tosay here too, and let me think
(06:51):
about how to say this ifsomething feels scary, that's
okay, because sometimes we willlearn things that we know we
need to do, but the thought ofdoing it terrifies us, and we
have to be able to discriminatebetween.
This is scary and uncomfortablebecause I'm going to have to
(07:12):
stretch myself and grow a bit todo this and on the other side
of this, it's this isn't a goodfit for me because it's not what
I believe.
It goes against my why, it goesagainst really the heart of the
business.
And's not what I believe.
It goes against my why.
It goes against really theheart of the business and the
person that I am.
Those are two different thingsand sometimes people will
(07:32):
mistake something being scarywith an uncomfortable because
it's new with this, isn't goodfor me or this doesn't fit me,
and so really take some time toidentify, like is this just
scary because I'm gonna have togrow to do this thing and it's
(07:53):
unfamiliar to me, or is itreally not a good fit for me?
Don't use it's not a good fitfor me as an excuse not to
stretch yourself and do thescary thing.
And I will honestly say a lotof the things that you should be
doing in your business are thescary things.
The scary things that requireyou stretching yourself to do
are going to be the things thatallow you to get the most growth
(08:15):
out of your business.
But in order to grow, you'regoing to have to work on
yourself and grow first and beable to work through those
moments that feel terrifyinginside.
So let's talk a little bitabout you know how to go through
all this information thatyou've learned and all the notes
you've taken and stuff likethat, and how to take that and
(08:36):
put it into action in yourbusiness.
So what I recommend doing isgiving your brain time to
recover.
Your brain is going to feellike jello right, probably is.
Your mouth might feel likeJell-O too, from talking too
much.
But give your brain some timeto recover.
Take out your notebook orwherever you took notes for the
conference and read through thethings that you learned, okay.
Then take some time tohighlight all of the things that
(08:59):
really are still standing outto you.
After a few days.
You're off your post-conferencehigh.
See what is standing out to youand really what is just jumping
off the pages.
Like this is what I need to doHighlight those things, go
through all of your notes andthen pull those things out into
a list and as you go throughthose different ideas and those
(09:20):
different topics, I want you toask yourself some really
important questions.
I want you to ask yourself somereally important questions.
I want you to ask yourself whydid this instructor tell me that
I should be doing this?
Right?
Maybe it's a piece of businessadvice, maybe it's you need to
go buy this new light becauseit's amazing, right?
Why did they tell me this?
(09:40):
What is the reason behind this?
Why are they saying this is thebest thing to do, or the best
option, or the best way?
Do I fully understand this?
And I always say, like do youunderstand the psychology, the
logic, the reasoning behind thethings you're doing in your
business?
Because if someone tells youlike let me think of an example
(10:01):
If someone tells you, hey,whenever you're doing your sales
, you need to have this optionon your price list, and you're
like, oh crap, I don't have thatoption on my price list.
I need to add that.
Ok, that's great.
But why are they telling youthat?
Why are they saying you need tohave this option to maybe buy
all of your digital files as anexample?
(10:22):
Why are they telling me I needto have all of my digital files
as an example?
Why are they telling me I needto have all of my digital files
as an option, or spend this muchand get all your digital files,
okay.
Why are they telling me this?
Then the next question is doesthis fit what I believe, my why,
what I value, what's importantto me?
Well, I don't really think thatsomebody having all their
digital files aligns withsomething I believe, or you know
(10:45):
what it does.
I love the idea of my clientshaving all of their images.
I love the idea of having toretouch every single photo.
That's great with me.
Is this going to work for me?
Is it something I believe in?
Where do I lay on my opinionabout this thing?
Right, then the next thing Iwant you to ask yourself is
doing this going to make me moremoney?
Is doing this going to make memore money, save me more time or
(11:11):
make my client's lifesignificantly better?
So, is it going to make me moremoney, save me time or make my
client's life better?
If you're thinking about doingsomething or buying something or
changing something in yourbusiness that isn't going to
make you more money, then youhave to wonder, like is this
really worth it?
Okay, well, maybe it's not afinancial thing, so maybe it
isn't going to make me moremoney, but maybe it'll save me
(11:31):
some time.
That'll save me time and it'llbe worth implementing because it
will save me five hours a weekor five hours a month, whatever
it might be.
And then the third question iswill this make my client's life
better?
Because sometimes we hear apiece of advice and things that
we're supposed to be doing thatwe feel like, oh, we need to do
(11:53):
this because it's so much betterfor my clients.
I think one of them is likeinstalling wall art for our
clients.
Okay, cool, that might bereally nice to be able to
install wall art for our clients.
But like, do we really need todo it?
Are my clients going to know adifference?
If I don't do it, is it goingto make me more money?
Is it going to make my lifeeasier?
No, it's going to give me morestuff to deal with, more
logistics.
It's not going to make me moremoney.
(12:14):
It's going to lose me a littlebit of money because I'm going
to have to spend the time doingit myself or hiring somebody to
do it for me.
And is it going to make myclient's life easier?
Well, probably not, unlessyou're doing these huge, giant,
intricate gallery walls thathave to be spaced perfectly.
Most clients can handle hangingup two, three, four pieces of
art in their home.
They can put a nail on the wall, they have a hammer.
(12:35):
It's not rocket science, solike it doesn't really fit any
of those things.
So why would I do it?
Right?
And if you're doing it, I'm notsaying there's anything wrong
with it, but I'm just saying,like, consider that it might not
be necessary or it might not besomething you have to do in
your business, but it might justbe something somebody told you
once upon a time to do.
Another thing that is likeclient gifts.
(12:57):
I feel the same way aboutclient gifts.
I'm like client gifts would beamazing, okay, cool.
Will they make me more money?
No, maybe I would get someclients out of if my clients are
super active on social mediaand they're sharing about their
client gifts, but my clientsaren't braggy people like
posting about stuff that theyget.
So it's probably not.
It's taking me more time andenergy and money.
Do my clients know a differenceif they don't get a gift?
(13:17):
No, my clients love what Iprovide for them their wall art,
their products.
They get in the mail.
Those are a gift alone, right?
I'll throw one more thing outthere that I have experienced
with my coaching clients beforeis like repackaging and hand
delivering wall art or albumsand things like that.
I had one coaching client who'slike I have to get my products
(13:39):
in, I have to repackage them, Ihave to put them in the pretty
packaging and deliver it to them.
And I asked her I was like is,is this really like?
Do you really love this?
Is this something that really,just every time a package comes
in, you're like do you want todo this?
And you're like she's like no,I don't really love doing this,
it's kind of a dread.
And I'm like OK, I'm like howmuch time do you spend doing
(14:00):
that a week?
And she's like at least liketwo to three hours a week.
You know, sometimes more.
If I'm having to meet a client,and I was like OK, I'm like do
you think your clients wouldmiss the packaging and you
delivering them, or do you thinkthey would rather just
magically they show up on theirdoorstep and they're there.
And she was like oh, I neverthought about it that way, like
(14:20):
I just never thought about it.
But she's like I just feel likeI can't let this go.
She's like I feel like this isthe one thing.
I'm what if something's damaged?
What if something's, you know,messed up and I said, well,
stuff gets damaged in the mailall the time.
What do people do when it getsdamaged?
Well, they call and they get it.
I'm like, yeah, is that anydifference in what you can do
for them?
She's like, well, I guess not.
And she was like like held ontothis thing that she thought she
(14:43):
had to be doing in her businessfor so long, even though it
wasn't serving her, she didn'tlove it, it just didn't feel
like a good fit and it wastaking so much time.
But she felt like she had to doit because everyone had told
her she had to do it and it tookme, giving her permission, to
say, like we don't.
Like you don't have to do that.
As a photographer, it's not anecessity.
I tell my clients everythingcomes right to your doorstep,
it's going to get there superfast, faster than if it comes to
(15:06):
me and I have to get it to you.
I want you to get as fast aspossible, so I'm just going to
send it straight to you and ifwill get it fixed for you, no
big deal.
And they're like, oh, okay,cool, thanks, we appreciate it.
Right, it makes my life easy.
It makes my client's life easy.
It makes things faster andsimpler, right.
So I always look through thelens of those types of things,
(15:28):
but also when you're makingbusiness decisions, like
changing your pricing, changingthe way you're doing things,
changing your structure,whatever it may be.
Guys, there are a millionthings to do business.
There are a million ways to dothis business.
There are a million ways toprice yourself.
There's a million ways to dothings, and if it works for a
(15:50):
lot of people, doesn't mean it'sfor you.
And I just want to give youpermission to like not do what
you think you have to do becauseeveryone else does it, but make
sure that what you're doing isactually working.
And so I always say I've triedthings a million different ways.
I've tried pricing one way,this way, that way.
I've tried packages.
I've tried create a collection.
I've tried choose one from eachpackage.
I've tried no packages at all.
(16:11):
Right, I've tried all thethings that people told me to
try whenever I went toconferences and workshops and,
at the end of the day, where Iended up was somewhere in
between what a lot of peopletold me to do and a place that
nobody actually told me to do.
Really, everyone was like youhave to do it this way and this
way, and I thought that thosewere the only ways to do it
(16:33):
until I took the best parts ofall of the things and I made it
my own.
So don't be afraid to take thebest parts of what you learned
from other people and make themyour own as well, you know.
I really just want you toremember that if you're here at
the conference, if you've beenat a conference any conference,
as a matter of fact, what you'redoing is already good.
Don't feel like you have todestroy it Like pat, pat
(16:56):
yourself on the back and saylike I'm doing a good job, I'm
not failing right now, even ifyou feel like you just like your
brain was blown and there wereall these things and you just
feel like you need to change somuch.
Right, pat yourself on the backand say it's okay, I'm doing a
good job, and then really takeyour business and look at ways
(17:16):
to make little, subtle tweaks.
Yes, there might be times whenyou just have to like wipe
something clean and replace apart of it, but I don't ever
want you to destroy your wholebusiness because you learned
something that you think likewow, I'm really failing at this,
I need to just burn the wholething down and start over.
I don't think that is true formost of you.
(17:37):
I think most people are doingthings incredibly right in
different ways.
I think the thing that you haveto remember is that it's far
easier to take what you're doingand just tune up and tweak and
adjust little things here andthere and make the engine of
your business run better, asopposed to just replacing the
entire engine.
So if you ever feel yourselfwith that urge of like I need to
(18:07):
burn it down, I need to startcompletely over.
What I want you to remember andhear in the back of your head
is I don't need to put a newengine in my business.
I just need to fix the engine Ihave, because that is going to
give you so much peace of mind,so much clarity, so much like
just take the pressure off ofyou to start from scratch.
(18:27):
The other thing I'll alsoencourage you to do and I know I
hear people saying this a lotit's like I know I need to do
this thing, but I'm going towait till the end of the year.
I'm going to wait until the endof the season.
I'm going to wait till thesummer, whatever it might be.
If there's something you knowyou need to do in your business,
just change it now.
Just make the pivot now andchange it now.
(18:47):
Don't play the like I need towait until the year's over.
I need to wait till next yearor this year I'm going to learn
all about this thing and thennext year I'm going to do it
right.
Just start making the change.
It's far easier to make thechange now and to stumble and
fall and give yourselfpermission to change and adjust
and grow as you stumble throughit, than it is to try to learn
(19:11):
everything under the sun aboutsomething and make it perfect
and then make the change.
I was talking to somebody oneday at the conference and they
were saying, like I struggle somuch with like perfectionism and
it has to be perfect, so I'drather just not do it, I'd
rather not post on social media,I'd rather not put myself out
there because it needs to beperfect if I do.
(19:31):
And I told them I was like Ihave a sticker for you, because
I do have stickers.
They say done is better thanperfect.
Some of you might have grabbedthem at the trade show and you
know, I just really believe thatthe only way a perfectionism is
and perfect is kind of like athing that doesn't really exist,
like is anything ever trulyperfect?
Nothing is ever truly perfect.
(19:55):
There is no perfectionism thatexists in this world.
The world is a broken world.
All of us are broken in someway.
All of us are not perfect.
Right?
People do not expect us aspeople, us as business owners,
to be perfect.
People have sympathy.
People can forgive you if youmess up.
People can say, like, that'sokay, it's fine, we can fix
(20:17):
things if we screw them up,right, for the most part, unless
you lose, like a bride'swedding photos and that's a
whole nother thing.
But for the most part, right,people can forgive us if we mess
up.
Our clients and our business isnot going to be like, ruined.
Our clients are not going tohate us if we make a mistake.
If we post a social media post,that isn't perfect.
If we blog, but the bloggingisn't SEO optimized, perfectly,
(20:38):
right, the world is not going toend.
What we do as photographers isnot life or death.
For the most part, right, like,for the most part.
There might be a few of youthat have some life or death
photography careers.
But I bet most of you do notLike this is not the end of the
world.
So put yourself out there, dothe thing, make the change, Even
if you don't feel like it'sperfect, even if you feel like
(21:00):
you might not have all theknowledge quite yet.
Just go to it.
I think the best example ofthis that I can share from my
own business is I decided I wasgoing to give up weddings and
newborns Literally overnight,decided I'm not phot, give up
weddings and newborns Literallyovernight, decided I'm not
photographing weddings andnewborns anymore.
I am going to be a horsephotographer.
And I was on a trip to Kentucky.
(21:21):
I was in a hotel room by myselfthat night and I said I'm
building an equine photographybrand and I built a website and
I put a new logo together and Iput it out to the world and said
I'm an equine photographer.
And the next day I toldsomebody like I'm going to
photograph 365 horses this yearbecause I'm going to get really
(21:41):
good at being a horsephotographer this first year.
And I remember that person kindof just looking at me like oh,
that sounds cool.
And then I went home the nextnight to my hotel room and I
built this entire web pagecalled 365 Days of Horses.
I started an Instagram accountcalled 365 Days of Horses and I
essentially told the world andeverybody I knew that I was
(22:01):
going to photograph 365 horsesthat year.
Was I prepared?
No.
Did I know exactly how it wasgoing to happen?
No, I had an idea and a vision.
Did I know if it would work?
No, but I thought it would.
My business coach, when shefound out that I did this a few
weeks later, she was like whatare you talking about, karinda?
(22:22):
That is crazy.
You're not doing that.
You're not doing image revealsfor 365 sessions this year.
That is insane.
You just need to sell in anonline gallery.
She was an IPS coach and shetold me to sell in an online
gallery when I was going tophotograph 365 horses and I was
like whatever?
And I did it and it was amazingand it built what I have today
and it's the foundation of mybusiness and I'm very well known
(22:44):
for what I did that year.
But I didn't overthink it.
I didn't over perfect it.
I just went out and put myselfout there and did it not knowing
, not being perfect, not havinga clue what it was going to
result in.
But I did it, and I did itwithout thinking.
And I will say too thatsometimes you just have to have
an idea, pop into your head andgo for it before you have the
(23:07):
chance to talk yourself out ofit, to talk yourself into, like,
all the ways it could go wrongor to convince yourself that
this is a stupid idea or thatit's not something you should do
.
Sometimes you just have to,like, go for it and see what
happens.
So I said, think about thingsbefore you do them and ask
yourself why and do all that,but sometimes also know that
(23:28):
it's okay to just take the diveand do something when it feels
right.
I had a plan, I had a strategy,I had all those things and I
was like I'm going to go do it.
It also came from my own brain.
It wasn't something someoneelse told me to do.
I was like just had thisharebrained idea to become an
equine photographer and to dothis project.
So you know, sometimes it'sokay to do big, crazy, wild
things and jump off the ledgeand just do them without really,
(23:50):
you know, sitting there andworrying about them, do them
imperfect, do them not thoughtthrough all the way.
Sometimes Do them withoutgiving yourself the chance to
back out.
The other thing is tell theworld when you're doing big
things, because it's really hardto back out of something when
you've already told the worldyou're doing it, and that will
also sometimes help you be alittle bit more accountable to
what you're doing in yourbusiness.
(24:11):
So we talked a bit about how totake the information you've
learned go through.
Ask yourself why did they tellme to do this?
Is it going to save me?
Is it going to make me money orsave me time, and is it going
to make my client's life better?
We also talked about notwaiting to go do the thing and
implement the thing, like justjump off the ledge and do the
thing whenever you feel like youneed to go do it.
(24:32):
Don't drag your feet on doingit or say I'm going to wait till
next year to do it.
Just go do it.
And the other thing I want toshare with you about
post-conference recovery andthings is make sure you go back
and connect with those peoplethat you met at the conference.
Make sure that you reach out tothe people that you might have
bumped into in class.
(24:53):
Make sure you reach out topeople that you met at the trade
show maybe educators that youlistened to, that you really
loved, or somebody you met thatmade a difference or that said
something to you that reallyhelped you get through the
conference or just made your day.
Reach out to those people.
Tell the speakers how much youenjoyed them.
Reach out to your vendors.
Tell the vendors that were atthe trade show like how much you
(25:14):
enjoyed getting to see theirstuff and how good it was to
meet them.
Reach out to the photographersyou randomly bumped into and
check in on them and ask themlike, hey, how are things going?
Did you do that thing that ladytold us to do in class, or are
you not going to do it?
Like, hey, I'm trying to dothis and I'm curious.
Do you remember what she saidabout this?
Like, reach out, talk to thosepeople.
I know that those are the samepeople next year at imaging that
(25:35):
you're going to get to meetagain and see again and
hopefully spend time with andbuild these amazing communities
with.
I know over the last severalyears I've built such an amazing
community of people that I amexcited to see in real life at
imaging and hang out with andthere's just always so many
great people and so many greatconversations to be had.
And honestly, I like to say nowlike some of the best things I
(25:57):
learned and some of the bestthings that come out of imaging
oftentimes happen not in class,they happen between the classes,
they happen at the trade show,they happen at dinner, at night,
at breakfast, whatever it mightbe.
Those are the things that canreally help you in your business
, make you not feel alone.
And also, if you came toimaging this year and you're
listening to this and you're,like I felt so loaded imaging, I
(26:18):
did not talk to people, Ididn't know anybody, I just felt
like a wondering.
I don't know what did they say,like a wondering puppy dog lost
in the wild or something.
I don't think that's the saying.
I'm trying to think of what itis, but I can't think of it
right now.
And that was you when you feltlike you were kind of alone at
the conference this year.
Next year, when you come to theconference, like, make sure you
join.
There's a couple of Facebookgroups.
(26:39):
I have a Facebook group Istarted.
It's called like ImagingConnection Group.
Look for meetups that arehappening.
Search Facebook for events for,like Imaging USA meetups and
reach out honestly, like reachout before imaging next year.
If I can connect with you, wecan go have breakfast or dinner
or grab a coffee or whatever itmight be Like.
I am always happy to do that.
I always try to have a gettogether or a meetup where I can
(27:00):
introduce people and helppeople get to know each other so
they don't feel alone.
My first year at imaging wasreally scary and I actually left
early because I was sooverwhelmed by all the people
and not knowing anybody and Ijust don't want anyone else to
feel like that.
So make sure that you reach out, connect, I will meet,
introduce you to somebody, Iwill meet you.
Whatever I can do to help makeyour next conference that much
(27:22):
better and hopefully we will seeyou next year and hopefully you
can listen to our podcast more.
We have so many great episodeson different topics and if you
go back and start from thebeginning, there is just so much
great advice on money, onmindset, on business, on all the
things.
Today was a little bit of ataste of it.
Today's episode was just a kindof more like freestyle.
(27:42):
I just got on and said what Ithought needed to be said.
But there's other topics toothat are more strategic and
helping you in your business.
People always say they get likereal, actual advice in my
podcast instead of justantidotal fluff stuff.
So I appreciate that and Ialways try to bring real good
advice to y'all.
I hope you'll have an amazingweek.
I hope y'all are recoveringfrom the conference and I hope
to see you next year.
(28:02):
Reach out to us on social media.
Leave us a rating and review.
If you love this podcast, tagus in your post if you're
reading our books from the tradeshow.
If you didn't grab our book atthe trade show, you can go to
the link in our podcastdescription and grab our book,
the Unicorn, a business book forphotographers, where we share
all the things we wish thatsomebody would have just put
into a book and told us as wewere building we, I as I was
(28:23):
building my business, it'sreally truly amazing.
It covers mindset, it coverspricing, it covers client
experience, it covers sales.
Without feeling like a sleazysalesperson, it really covers
all the important foundationaltopics and I've had people from
very beginners who are juststarting their business read to
really advanced business ownersthat have said they've taken
something out of the book andthey've really enjoyed it, so
(28:45):
make sure you check that out ifyou didn't grab a copy of the
Trade Show.
I love each and every one ofy'all.
Thanks for listening to thepodcast and I will see you next
year or hopefully before nextyear at something.
Bye, guys.
Speaker 1 (28:55):
Thank you so much for listening.
If you enjoyed this episode andyou'd like to support the
podcast, please make sure youshare it on social media or
leave a rating and review.
As always, you can check outthe links and resources in the
show notes over atmasteryourmindmoneycom.
To catch all the latest from me, you can follow me on Instagram
at masteryourmindmoney anddon't forget to join our free
(29:15):
Facebook group PhotographyBusiness Tune-Up with Karinda
Kay.
Thanks again and I'll see younext time.
Welcome to Mindset and Money Mastery for
Photographers the podcast.
We help overwhelmedphotographers make more money
while simplifying their businessby mastering their you guessed
it mindset and money.
Tune in each week for practicaland actionable tips to take
your photography business up anotch.
Let's dive right in.
Speaker 2 (00:20):
Hey guys, hopefully, if you're listening to this, you
have survived Imaging USA.
You have made it through.
You are probably a littlepeopled out if you're an
introvert.
I know every year after aconference I need a few days to
just sit by myself in a quietroom because I have peopled so
much and, although I lovepeopling, sometimes I do need a
break after a lot of peopling.
(00:42):
I think that's the introvertextrovert in me Like I'm an
introvert but I also lovetalking to people, so it's kind
of a problem, but I hope you'vesurvived.
I hope you had a great time andhopefully you're listening to
this on your journey home or youjust got home and you're
catching up on your favoritepodcast.
I wanted to share someimportant things to help you go
on your journey after ImagingUSA and your recovery from
(01:05):
Imaging USA and hope that I cangive you some tools that are
going to help you take whatyou've learned and make the most
out of the conference.
Hopefully you got to come byand see us at the trade show and
grab some goodies from us orpick up our book.
If you did, make sure you sendus a message on social media at
Master your Mind and Money onInstagram and reach out and let
us know if you've been readingthe book or post a picture of
(01:27):
you reading your book and tag uson social media and hopefully
your brain is not overwhelmedtoo overwhelmed quite yet with
everything you've learned and ifyou got the book reading that.
So let's talk about some thingsthat you can do post-conference
to make the most of what youlearned and also not get too far
sidetracked or too far like oneway or the other with
(01:51):
everything you've learned.
So I know for me I'll just kindof share a bit of my story and
my journey, of what it was likewhen I used to go to conferences
or workshops and what I wouldfind myself doing and kind of
the lesson I learned out of that.
That will hopefully help all ofyou.
So I was what I would call aworkshopaholic for a number of
years, probably like the firstfive to six years of my business
(02:13):
.
I went to, like all theseworkshops.
I'd go to the conferences.
I did all the things.
We used to go to Texas school alot, which I do still love
Texas school and I wish I couldgo, but it's always in a weird
time of year for me, but I usedto do all these workshops,
conferences.
I'd go to Texas school, I'd doall these things, and what would
happen is I would come home onthis post-conference,
post-workshop high.
(02:33):
I'd be so excited about thethings I learned, thinking like
this is amazing, I have to doeverything I learned and I would
essentially tear down mybusiness.
I would take my business and Iwould just tear it to the ground
and I would try to implementeverything I learned, which
sometimes left me six months ayear down the road scratching my
(02:53):
head saying, oh my gosh, whathave I done?
How did I get here?
Because this is not working.
I don't even know what I'mdoing anymore.
Because I was taking things thatI had learned that were kind of
a highlight reel of otherpeople's businesses and a very
short part of other people'sbusiness, and I was saying that
sounds amazing.
It works for her so well or himso well.
(03:14):
I'm going to go home and do thesame exact thing and I would do
it and I would dive headfirstinto it.
Y'all.
I'm the person that would comehome like do everything
overnight.
There was no hesitation of if Iwas going to do it.
It was just like sit down,rebuild my whole business
overnight.
The next day I'm like look atmy new business.
I went to a conference and nowI have a new business.
(03:36):
And then I'd spend the next youknow few months year, however
long, until I realized what Ihad done, stumbling and trying
to figure out like, why isn'tthis working?
And I think part of it comesfrom a lot of times when I was
making those decisions and justlike throwing whatever I learned
into my business.
It's because I truly didn'tunderstand the full richness and
(03:57):
the backstory of why thisperson was telling me to do this
or why this thing worked forthis person.
Also, a lot of times we are notthe same person as the
educators or the person we'relearning from, and because of
that we want to make sure thatthe decisions we're making in
our businesses are actuallygoing to be things that we fully
understand, that are going towork for us and also that
(04:22):
resonate with who we are as aperson us and also that resonate
with who we are as a person.
If you're an introvert, thensomething that this really
extroverted person does formarketing might not work for you
if you're an introvert.
One of the things that kind ofalways resonates with me that I
hear people saying like oh, Iknow I'm supposed to go to
networking groups and I know I'msupposed to join, like these
chambers or whatever, and beinvolved, but I hate the idea of
(04:45):
going to those meetings and I'mlike you don't have to do that.
There's other ways to meetpeople.
There's other ways to marketyourself.
I don't do those things.
I hated when I used to go tothose meetings.
When I photographed weddings, Iused to go to those things all
the time, like the weddingnetworking groups and things
like that, and I, every time Idrive up to one, it was like
(05:07):
always at a hotel in a littlelike room.
I would drive up to one, I wouldsit in my truck and I would
literally just sit there likeconvincing myself to get out of
the truck and not to turn aroundand go home, because the
thought of going into thesemeetings literally made me
cringe so bad and I really hatedit, really made me cringe so
(05:30):
bad and I really hated it.
But what I did find is that Ireally loved going to events
with a lot of people where Icould have a booth as a vendor
and I could talk to a lot ofpeople.
So, although I don't go tonetworking in the same sense of
sit in a room full of strangersand have to introduce yourself.
I go to events where I have abooth as a vendor and I talk to
people.
That way, I can talk to peopleall day long.
(05:50):
If somebody walks up to me andthey ask what I do, I can talk
about it all day long.
But going into a room full ofeverybody that's trying to
convince you what they do andthat you need to be their next
business best friend and referall your clients to them, that
was so uncomfortable for me.
So if something doesn't feelright or something doesn't feel
(06:11):
like it fits you or yourpersonality or who you are as a
person, don't feel like you haveto do it, guys.
Don't try to fit.
What do they say?
A square peg in a round hole?
Right, it doesn't work and it'sgoing to lead you to feeling
like man, I'm really failing,like this person is saying they
do this and it's amazing, itmakes them all this money and
gets them all these clients, oryou know they do this thing and
it's great, but why isn't itworking for me?
(06:31):
And I'm going to just give youpermission for a second to know
that not everything that worksfor someone else is going to
work for you and work for yourbusiness and really take time to
reflect and decide if this isgoing to be a good fit for you
in your business.
So the other thing I want tosay here too, and let me think
(06:51):
about how to say this ifsomething feels scary, that's
okay, because sometimes we willlearn things that we know we
need to do, but the thought ofdoing it terrifies us, and we
have to be able to discriminatebetween.
This is scary and uncomfortablebecause I'm going to have to
(07:12):
stretch myself and grow a bit todo this and on the other side
of this, it's this isn't a goodfit for me because it's not what
I believe.
It goes against my why, it goesagainst really the heart of the
business.
And's not what I believe.
It goes against my why.
It goes against really theheart of the business and the
person that I am.
Those are two different thingsand sometimes people will
(07:32):
mistake something being scarywith an uncomfortable because
it's new with this, isn't goodfor me or this doesn't fit me,
and so really take some time toidentify, like is this just
scary because I'm gonna have togrow to do this thing and it's
(07:53):
unfamiliar to me, or is itreally not a good fit for me?
Don't use it's not a good fitfor me as an excuse not to
stretch yourself and do thescary thing.
And I will honestly say a lotof the things that you should be
doing in your business are thescary things.
The scary things that requireyou stretching yourself to do
are going to be the things thatallow you to get the most growth
(08:15):
out of your business.
But in order to grow, you'regoing to have to work on
yourself and grow first and beable to work through those
moments that feel terrifyinginside.
So let's talk a little bitabout you know how to go through
all this information thatyou've learned and all the notes
you've taken and stuff likethat, and how to take that and
(08:36):
put it into action in yourbusiness.
So what I recommend doing isgiving your brain time to
recover.
Your brain is going to feellike jello right, probably is.
Your mouth might feel likeJell-O too, from talking too
much.
But give your brain some timeto recover.
Take out your notebook orwherever you took notes for the
conference and read through thethings that you learned, okay.
Then take some time tohighlight all of the things that
(08:59):
really are still standing outto you.
After a few days.
You're off your post-conferencehigh.
See what is standing out to youand really what is just jumping
off the pages.
Like this is what I need to doHighlight those things, go
through all of your notes andthen pull those things out into
a list and as you go throughthose different ideas and those
(09:20):
different topics, I want you toask yourself some really
important questions.
I want you to ask yourself somereally important questions.
I want you to ask yourself whydid this instructor tell me that
I should be doing this?
Right?
Maybe it's a piece of businessadvice, maybe it's you need to
go buy this new light becauseit's amazing, right?
Why did they tell me this?
(09:40):
What is the reason behind this?
Why are they saying this is thebest thing to do, or the best
option, or the best way?
Do I fully understand this?
And I always say, like do youunderstand the psychology, the
logic, the reasoning behind thethings you're doing in your
business?
Because if someone tells youlike let me think of an example
(10:01):
If someone tells you, hey,whenever you're doing your sales
, you need to have this optionon your price list, and you're
like, oh crap, I don't have thatoption on my price list.
I need to add that.
Ok, that's great.
But why are they telling youthat?
Why are they saying you need tohave this option to maybe buy
all of your digital files as anexample?
(10:22):
Why are they telling me I needto have all of my digital files
as an example?
Why are they telling me I needto have all of my digital files
as an option, or spend this muchand get all your digital files,
okay.
Why are they telling me this?
Then the next question is doesthis fit what I believe, my why,
what I value, what's importantto me?
Well, I don't really think thatsomebody having all their
digital files aligns withsomething I believe, or you know
(10:45):
what it does.
I love the idea of my clientshaving all of their images.
I love the idea of having toretouch every single photo.
That's great with me.
Is this going to work for me?
Is it something I believe in?
Where do I lay on my opinionabout this thing?
Right, then the next thing Iwant you to ask yourself is
doing this going to make me moremoney?
Is doing this going to make memore money, save me more time or
(11:11):
make my client's lifesignificantly better?
So, is it going to make me moremoney, save me time or make my
client's life better?
If you're thinking about doingsomething or buying something or
changing something in yourbusiness that isn't going to
make you more money, then youhave to wonder, like is this
really worth it?
Okay, well, maybe it's not afinancial thing, so maybe it
isn't going to make me moremoney, but maybe it'll save me
(11:31):
some time.
That'll save me time and it'llbe worth implementing because it
will save me five hours a weekor five hours a month, whatever
it might be.
And then the third question iswill this make my client's life
better?
Because sometimes we hear apiece of advice and things that
we're supposed to be doing thatwe feel like, oh, we need to do
(11:53):
this because it's so much betterfor my clients.
I think one of them is likeinstalling wall art for our
clients.
Okay, cool, that might bereally nice to be able to
install wall art for our clients.
But like, do we really need todo it?
Are my clients going to know adifference?
If I don't do it, is it goingto make me more money?
Is it going to make my lifeeasier?
No, it's going to give me morestuff to deal with, more
logistics.
It's not going to make me moremoney.
(12:14):
It's going to lose me a littlebit of money because I'm going
to have to spend the time doingit myself or hiring somebody to
do it for me.
And is it going to make myclient's life easier?
Well, probably not, unlessyou're doing these huge, giant,
intricate gallery walls thathave to be spaced perfectly.
Most clients can handle hangingup two, three, four pieces of
art in their home.
They can put a nail on the wall, they have a hammer.
(12:35):
It's not rocket science, solike it doesn't really fit any
of those things.
So why would I do it?
Right?
And if you're doing it, I'm notsaying there's anything wrong
with it, but I'm just saying,like, consider that it might not
be necessary or it might not besomething you have to do in
your business, but it might justbe something somebody told you
once upon a time to do.
Another thing that is likeclient gifts.
(12:57):
I feel the same way aboutclient gifts.
I'm like client gifts would beamazing, okay, cool.
Will they make me more money?
No, maybe I would get someclients out of if my clients are
super active on social mediaand they're sharing about their
client gifts, but my clientsaren't braggy people like
posting about stuff that theyget.
So it's probably not.
It's taking me more time andenergy and money.
Do my clients know a differenceif they don't get a gift?
(13:17):
No, my clients love what Iprovide for them their wall art,
their products.
They get in the mail.
Those are a gift alone, right?
I'll throw one more thing outthere that I have experienced
with my coaching clients beforeis like repackaging and hand
delivering wall art or albumsand things like that.
I had one coaching client who'slike I have to get my products
(13:39):
in, I have to repackage them, Ihave to put them in the pretty
packaging and deliver it to them.
And I asked her I was like is,is this really like?
Do you really love this?
Is this something that really,just every time a package comes
in, you're like do you want todo this?
And you're like she's like no,I don't really love doing this,
it's kind of a dread.
And I'm like OK, I'm like howmuch time do you spend doing
(14:00):
that a week?
And she's like at least liketwo to three hours a week.
You know, sometimes more.
If I'm having to meet a client,and I was like OK, I'm like do
you think your clients wouldmiss the packaging and you
delivering them, or do you thinkthey would rather just
magically they show up on theirdoorstep and they're there.
And she was like oh, I neverthought about it that way, like
(14:20):
I just never thought about it.
But she's like I just feel likeI can't let this go.
She's like I feel like this isthe one thing.
I'm what if something's damaged?
What if something's, you know,messed up and I said, well,
stuff gets damaged in the mailall the time.
What do people do when it getsdamaged?
Well, they call and they get it.
I'm like, yeah, is that anydifference in what you can do
for them?
She's like, well, I guess not.
And she was like like held ontothis thing that she thought she
(14:43):
had to be doing in her businessfor so long, even though it
wasn't serving her, she didn'tlove it, it just didn't feel
like a good fit and it wastaking so much time.
But she felt like she had to doit because everyone had told
her she had to do it and it tookme, giving her permission, to
say, like we don't.
Like you don't have to do that.
As a photographer, it's not anecessity.
I tell my clients everythingcomes right to your doorstep,
it's going to get there superfast, faster than if it comes to
(15:06):
me and I have to get it to you.
I want you to get as fast aspossible, so I'm just going to
send it straight to you and ifwill get it fixed for you, no
big deal.
And they're like, oh, okay,cool, thanks, we appreciate it.
Right, it makes my life easy.
It makes my client's life easy.
It makes things faster andsimpler, right.
So I always look through thelens of those types of things,
(15:28):
but also when you're makingbusiness decisions, like
changing your pricing, changingthe way you're doing things,
changing your structure,whatever it may be.
Guys, there are a millionthings to do business.
There are a million ways to dothis business.
There are a million ways toprice yourself.
There's a million ways to dothings, and if it works for a
(15:50):
lot of people, doesn't mean it'sfor you.
And I just want to give youpermission to like not do what
you think you have to do becauseeveryone else does it, but make
sure that what you're doing isactually working.
And so I always say I've triedthings a million different ways.
I've tried pricing one way,this way, that way.
I've tried packages.
I've tried create a collection.
I've tried choose one from eachpackage.
I've tried no packages at all.
(16:11):
Right, I've tried all thethings that people told me to
try whenever I went toconferences and workshops and,
at the end of the day, where Iended up was somewhere in
between what a lot of peopletold me to do and a place that
nobody actually told me to do.
Really, everyone was like youhave to do it this way and this
way, and I thought that thosewere the only ways to do it
(16:33):
until I took the best parts ofall of the things and I made it
my own.
So don't be afraid to take thebest parts of what you learned
from other people and make themyour own as well, you know.
I really just want you toremember that if you're here at
the conference, if you've beenat a conference any conference,
as a matter of fact, what you'redoing is already good.
Don't feel like you have todestroy it Like pat, pat
(16:56):
yourself on the back and saylike I'm doing a good job, I'm
not failing right now, even ifyou feel like you just like your
brain was blown and there wereall these things and you just
feel like you need to change somuch.
Right, pat yourself on the backand say it's okay, I'm doing a
good job, and then really takeyour business and look at ways
(17:16):
to make little, subtle tweaks.
Yes, there might be times whenyou just have to like wipe
something clean and replace apart of it, but I don't ever
want you to destroy your wholebusiness because you learned
something that you think likewow, I'm really failing at this,
I need to just burn the wholething down and start over.
I don't think that is true formost of you.
(17:37):
I think most people are doingthings incredibly right in
different ways.
I think the thing that you haveto remember is that it's far
easier to take what you're doingand just tune up and tweak and
adjust little things here andthere and make the engine of
your business run better, asopposed to just replacing the
entire engine.
So if you ever feel yourselfwith that urge of like I need to
(18:07):
burn it down, I need to startcompletely over.
What I want you to remember andhear in the back of your head
is I don't need to put a newengine in my business.
I just need to fix the engine Ihave, because that is going to
give you so much peace of mind,so much clarity, so much like
just take the pressure off ofyou to start from scratch.
(18:27):
The other thing I'll alsoencourage you to do and I know I
hear people saying this a lotit's like I know I need to do
this thing, but I'm going towait till the end of the year.
I'm going to wait until the endof the season.
I'm going to wait till thesummer, whatever it might be.
If there's something you knowyou need to do in your business,
just change it now.
Just make the pivot now andchange it now.
(18:47):
Don't play the like I need towait until the year's over.
I need to wait till next yearor this year I'm going to learn
all about this thing and thennext year I'm going to do it
right.
Just start making the change.
It's far easier to make thechange now and to stumble and
fall and give yourselfpermission to change and adjust
and grow as you stumble throughit, than it is to try to learn
(19:11):
everything under the sun aboutsomething and make it perfect
and then make the change.
I was talking to somebody oneday at the conference and they
were saying, like I struggle somuch with like perfectionism and
it has to be perfect, so I'drather just not do it, I'd
rather not post on social media,I'd rather not put myself out
there because it needs to beperfect if I do.
(19:31):
And I told them I was like Ihave a sticker for you, because
I do have stickers.
They say done is better thanperfect.
Some of you might have grabbedthem at the trade show and you
know, I just really believe thatthe only way a perfectionism is
and perfect is kind of like athing that doesn't really exist,
like is anything ever trulyperfect?
Nothing is ever truly perfect.
(19:55):
There is no perfectionism thatexists in this world.
The world is a broken world.
All of us are broken in someway.
All of us are not perfect.
Right?
People do not expect us aspeople, us as business owners,
to be perfect.
People have sympathy.
People can forgive you if youmess up.
People can say, like, that'sokay, it's fine, we can fix
(20:17):
things if we screw them up,right, for the most part, unless
you lose, like a bride'swedding photos and that's a
whole nother thing.
But for the most part, right,people can forgive us if we mess
up.
Our clients and our business isnot going to be like, ruined.
Our clients are not going tohate us if we make a mistake.
If we post a social media post,that isn't perfect.
If we blog, but the bloggingisn't SEO optimized, perfectly,
(20:38):
right, the world is not going toend.
What we do as photographers isnot life or death.
For the most part, right, like,for the most part.
There might be a few of youthat have some life or death
photography careers.
But I bet most of you do notLike this is not the end of the
world.
So put yourself out there, dothe thing, make the change, Even
if you don't feel like it'sperfect, even if you feel like
(21:00):
you might not have all theknowledge quite yet.
Just go to it.
I think the best example ofthis that I can share from my
own business is I decided I wasgoing to give up weddings and
newborns Literally overnight,decided I'm not phot, give up
weddings and newborns Literallyovernight, decided I'm not
photographing weddings andnewborns anymore.
I am going to be a horsephotographer.
And I was on a trip to Kentucky.
(21:21):
I was in a hotel room by myselfthat night and I said I'm
building an equine photographybrand and I built a website and
I put a new logo together and Iput it out to the world and said
I'm an equine photographer.
And the next day I toldsomebody like I'm going to
photograph 365 horses this yearbecause I'm going to get really
(21:41):
good at being a horsephotographer this first year.
And I remember that person kindof just looking at me like oh,
that sounds cool.
And then I went home the nextnight to my hotel room and I
built this entire web pagecalled 365 Days of Horses.
I started an Instagram accountcalled 365 Days of Horses and I
essentially told the world andeverybody I knew that I was
(22:01):
going to photograph 365 horsesthat year.
Was I prepared?
No.
Did I know exactly how it wasgoing to happen?
No, I had an idea and a vision.
Did I know if it would work?
No, but I thought it would.
My business coach, when shefound out that I did this a few
weeks later, she was like whatare you talking about, karinda?
(22:22):
That is crazy.
You're not doing that.
You're not doing image revealsfor 365 sessions this year.
That is insane.
You just need to sell in anonline gallery.
She was an IPS coach and shetold me to sell in an online
gallery when I was going tophotograph 365 horses and I was
like whatever?
And I did it and it was amazingand it built what I have today
and it's the foundation of mybusiness and I'm very well known
(22:44):
for what I did that year.
But I didn't overthink it.
I didn't over perfect it.
I just went out and put myselfout there and did it not knowing
, not being perfect, not havinga clue what it was going to
result in.
But I did it, and I did itwithout thinking.
And I will say too thatsometimes you just have to have
an idea, pop into your head andgo for it before you have the
(23:07):
chance to talk yourself out ofit, to talk yourself into, like,
all the ways it could go wrongor to convince yourself that
this is a stupid idea or thatit's not something you should do
.
Sometimes you just have to,like, go for it and see what
happens.
So I said, think about thingsbefore you do them and ask
yourself why and do all that,but sometimes also know that
(23:28):
it's okay to just take the diveand do something when it feels
right.
I had a plan, I had a strategy,I had all those things and I
was like I'm going to go do it.
It also came from my own brain.
It wasn't something someoneelse told me to do.
I was like just had thisharebrained idea to become an
equine photographer and to dothis project.
So you know, sometimes it'sokay to do big, crazy, wild
things and jump off the ledgeand just do them without really,
(23:50):
you know, sitting there andworrying about them, do them
imperfect, do them not thoughtthrough all the way.
Sometimes Do them withoutgiving yourself the chance to
back out.
The other thing is tell theworld when you're doing big
things, because it's really hardto back out of something when
you've already told the worldyou're doing it, and that will
also sometimes help you be alittle bit more accountable to
what you're doing in yourbusiness.
(24:11):
So we talked a bit about how totake the information you've
learned go through.
Ask yourself why did they tellme to do this?
Is it going to save me?
Is it going to make me money orsave me time, and is it going
to make my client's life better?
We also talked about notwaiting to go do the thing and
implement the thing, like justjump off the ledge and do the
thing whenever you feel like youneed to go do it.
(24:32):
Don't drag your feet on doingit or say I'm going to wait till
next year to do it.
Just go do it.
And the other thing I want toshare with you about
post-conference recovery andthings is make sure you go back
and connect with those peoplethat you met at the conference.
Make sure that you reach out tothe people that you might have
bumped into in class.
(24:53):
Make sure you reach out topeople that you met at the trade
show maybe educators that youlistened to, that you really
loved, or somebody you met thatmade a difference or that said
something to you that reallyhelped you get through the
conference or just made your day.
Reach out to those people.
Tell the speakers how much youenjoyed them.
Reach out to your vendors.
Tell the vendors that were atthe trade show like how much you
(25:14):
enjoyed getting to see theirstuff and how good it was to
meet them.
Reach out to the photographersyou randomly bumped into and
check in on them and ask themlike, hey, how are things going?
Did you do that thing that ladytold us to do in class, or are
you not going to do it?
Like, hey, I'm trying to dothis and I'm curious.
Do you remember what she saidabout this?
Like, reach out, talk to thosepeople.
I know that those are the samepeople next year at imaging that
(25:35):
you're going to get to meetagain and see again and
hopefully spend time with andbuild these amazing communities
with.
I know over the last severalyears I've built such an amazing
community of people that I amexcited to see in real life at
imaging and hang out with andthere's just always so many
great people and so many greatconversations to be had.
And honestly, I like to say nowlike some of the best things I
(25:57):
learned and some of the bestthings that come out of imaging
oftentimes happen not in class,they happen between the classes,
they happen at the trade show,they happen at dinner, at night,
at breakfast, whatever it mightbe.
Those are the things that canreally help you in your business
, make you not feel alone.
And also, if you came toimaging this year and you're
listening to this and you're,like I felt so loaded imaging, I
(26:18):
did not talk to people, Ididn't know anybody, I just felt
like a wondering.
I don't know what did they say,like a wondering puppy dog lost
in the wild or something.
I don't think that's the saying.
I'm trying to think of what itis, but I can't think of it
right now.
And that was you when you feltlike you were kind of alone at
the conference this year.
Next year, when you come to theconference, like, make sure you
join.
There's a couple of Facebookgroups.
(26:39):
I have a Facebook group Istarted.
It's called like ImagingConnection Group.
Look for meetups that arehappening.
Search Facebook for events for,like Imaging USA meetups and
reach out honestly, like reachout before imaging next year.
If I can connect with you, wecan go have breakfast or dinner
or grab a coffee or whatever itmight be Like.
I am always happy to do that.
I always try to have a gettogether or a meetup where I can
(27:00):
introduce people and helppeople get to know each other so
they don't feel alone.
My first year at imaging wasreally scary and I actually left
early because I was sooverwhelmed by all the people
and not knowing anybody and Ijust don't want anyone else to
feel like that.
So make sure that you reach out, connect, I will meet,
introduce you to somebody, Iwill meet you.
Whatever I can do to help makeyour next conference that much
(27:22):
better and hopefully we will seeyou next year and hopefully you
can listen to our podcast more.
We have so many great episodeson different topics and if you
go back and start from thebeginning, there is just so much
great advice on money, onmindset, on business, on all the
things.
Today was a little bit of ataste of it.
Today's episode was just a kindof more like freestyle.
(27:42):
I just got on and said what Ithought needed to be said.
But there's other topics toothat are more strategic and
helping you in your business.
People always say they get likereal, actual advice in my
podcast instead of justantidotal fluff stuff.
So I appreciate that and Ialways try to bring real good
advice to y'all.
I hope you'll have an amazingweek.
I hope y'all are recoveringfrom the conference and I hope
to see you next year.
(28:02):
Reach out to us on social media.
Leave us a rating and review.
If you love this podcast, tagus in your post if you're
reading our books from the tradeshow.
If you didn't grab our book atthe trade show, you can go to
the link in our podcastdescription and grab our book,
the Unicorn, a business book forphotographers, where we share
all the things we wish thatsomebody would have just put
into a book and told us as wewere building we, I as I was
(28:23):
building my business, it'sreally truly amazing.
It covers mindset, it coverspricing, it covers client
experience, it covers sales.
Without feeling like a sleazysalesperson, it really covers
all the important foundationaltopics and I've had people from
very beginners who are juststarting their business read to
really advanced business ownersthat have said they've taken
something out of the book andthey've really enjoyed it, so
(28:45):
make sure you check that out ifyou didn't grab a copy of the
Trade Show.
I love each and every one ofy'all.
Thanks for listening to thepodcast and I will see you next
year or hopefully before nextyear at something.
Bye, guys.
Speaker 1 (28:55):
Thank you so much for listening.
If you enjoyed this episode andyou'd like to support the
podcast, please make sure youshare it on social media or
leave a rating and review.
As always, you can check outthe links and resources in the
show notes over atmasteryourmindmoneycom.
To catch all the latest from me, you can follow me on Instagram
at masteryourmindmoney anddon't forget to join our free
(29:15):
Facebook group PhotographyBusiness Tune-Up with Karinda
Kay.
Thanks again and I'll see younext time.
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