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Discover how one photographer doubled her sales average with tweaks to her process after already being in business for ten years. Corrie Lindroos, a portrait photographer from Canada specializing in horses, families, and headshots, shares her remarkable transformation from struggling with just six sessions per year to confidently booking 40 annual clients while actually working fewer hours.
The secret wasn't in complex marketing strategies or raising prices, but in counterintuitive techniques like completely eliminating her price list (with no clients ever asking for it), systematizing her workflow, and making subtle changes to her sales approach. Within days of implementing these changes, Kori's average jumped from $1800-2200 to $3800, and she began selling albums for the first time in a decade.
What makes Corrie's journey particularly powerful is her initial skepticism. "I don't think these little tiny changes are really going to make that big of a deal," she remembers thinking before seeing the results firsthand. Now she advocates for following proven systems exactly as taught: "Just do exactly what Karinda says, how she says to do it. Just trust that what she's saying is going to work."
Perhaps most surprising is how Corrie maintains authentic connections while dramatically increasing sales. As a self-described "small town girl" who's "a little rough around the edges," she shares how finding her deeper "why" helps her confidently recommend photography services without feeling "sleazy" - even at personal events like her father's memorial, where she realized the profound importance of family portraits after having no adult photos with her dad.
Through practical examples like drop-shipping products directly from labs (saving time and money) to implementing systematic marketing approaches, this episode offers tangible strategies any photographer can implement immediately to transform their business while creating more freedom and financial success.
Meet Corrie Lindroos
Corrie Lindroos is a portrait photographer based in Canada who specializes in photographing horses, families, and headshots. Despite her growing success, Corrie remains grounded and authentic—proudly calling herself a “small town girl” who’s “a little rough around the edges.” She confidently shares the importance of what she does, knowing her work has lasting impact.
Follow Corrie and see her beautiful work at www.corrielindroosphotography.com or on Instagram at @corrielindroosphotography.
Connect with Karinda!
- Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
- Website
- Photography Business Tune-Up with Karinda K. - Free Facebook Group
- IG @Masteryourmindmoney
Thanks for listening!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Mindset and Money Mastery for
Photographers the podcast.
We help overwhelmedphotographers make more money
while simplifying their businessby mastering their you guessed
it mindset and money.
Tune in each week for practicaland actionable tips to take
your photography business up anotch.
Let's dive right in.
Speaker 2 (00:21):
Today on the podcast I am chatting with Kori.
Kori is one of my coachingclients that recently completed
our coaching programs.
She started inside your MagicGear and after about six months
she decided she wanted fullaccess to our bigger program,
which is called Master your Mindand Money.
Kori talks about her journey,her experience, what it's been
(00:42):
like.
When Kori started working withme, she had already been in
business and doing in-personsales for 10 years and she took
what I was teaching.
She changed her business.
She shares in our podcastepisode some of the big changes
that she made that really made abig difference in her business
and helped her double her salesand just her journey and what
(01:02):
that looked like.
So hopefully, throughout thispodcast episode, you'll take
away some actionable steps ofthings that you can do in your
own business, and also this willgive you some more insight into
what it's like to work with us.
If you've been thinking aboutit or on the fence but you're
unsure if it's right for you,make sure you dive into this
episode.
I promise you're going to takesomething away from this.
Corey, I am super excited tohave you here today on the
(01:23):
podcast to chat a little bitabout you and your journey,
Corey, for those of you that donot know, I met Corey whenever I
was invited to speak at PPOC,their national conference, which
is Professional Photographersof Canada, and Corey was helping
run the conference and I mether there and then she ended up
joining my coaching programbefore I even met her in real
life.
(01:44):
So, Corey, welcome, and wouldyou mind introducing yourself?
Speaker 3 (01:47):
Yes, my name is Corey Landreus and I'm from BC,
canada.
I live in a little tinycommunity referred to as 150
Mile House, which everyonethinks is strange.
I am a portrait photographer.
I photograph mainly horses andfamilies and headshots.
And, yeah, I met you at theconference and it's been a
(02:10):
friendship made in heaven eversince.
Speaker 2 (02:13):
I love that.
So Corey joined your Magic Yearwhen it first started over a
year and a half ago now and then, I think about six months in,
she decided to hop on over intoour full coaching program
because she was like I need more, I want more and she couldn't
handle it.
So she joined our full coachingprogram.
So, corey, can you telleveryone why you decided to join
(02:33):
your magic year or what madeyou be like, yes, I'm going to
dive into this?
Speaker 3 (02:37):
So, like you mentioned, I was assisting with
the planning of the conferenceand we had been given your name
from a fellow member, so I wasjust sort of creeping around
your site to see what you do andeverything.
And then you had just launchedyour Magic Year and I was like
you know what I am going to takethis, my business was, I was
(02:58):
basically a hobby that wasmaking money, and so, after
poking around you know your Iwas listening to your podcast, I
was soaking up all of your freeinformation, and then I was
like you know what this soundsso cool and might be the one
thing that's going to help meget to the goals I want, and so
I signed up.
Speaker 2 (03:17):
I love that.
What was your journey like inyour magic year?
I know you were one that in theearly days had access to our
five steps to wall art, whichnow we have combined five steps
to wall art in your magic yearand they're together permanently
forever.
So everyone that joins yourmagic year gets five steps to
wall art.
I think Corey's journey waskind of part of the reason that
(03:38):
I was like this needs to be partof it.
So I'm guessing when you joinedin you hopped into Five Steps
to Wall Art and got through thatimmediately.
Tell me what that was likeworking through that for you.
Speaker 3 (03:49):
It was interesting because when I was going through
the course and, like I mean, Ihad been doing in-person sales
for about 10 years and I wassort of starting to kind of
question if I'd made the rightdecision, because I was, like
you know, I don't think theselittle tiny changes that she's
talking about are really goingto make that big of a deal.
And yeah, so it was just, youknow, a few tweaks to how I
(04:13):
either said something or theorder of the process, but my
sales after the five steps towall art went from an average of
, you know, 18 to 2200.
I think my first one after thatwas 3800.
And it's gone up since then.
I love that I was blown away.
Speaker 2 (04:33):
I think what you said is so important.
It's like it's the little bittytweaks that matter, and I've
seen that time and time again.
It's like you're doing all theright things.
You're frustrated because youfeel like, okay, I'm making some
money, but this isn't enough topay myself well, or I'm going
to be really freaking busy doinga lot of clients to pay myself
well with this.
And then you're like, what do Ineed to change?
(04:54):
Because it kind of feels likeI'm doing it already.
What else could there be?
And you hear this one littlething that seems so minuscule,
like doing something in thewrong order or saying something
the wrong way, and you're likethere's no way, that's not going
to make a difference.
And then you try it and you'relike, holy crap, that one little
piece Was the missing piece,yeah, and it almost doubled your
(05:17):
sales overnight.
Speaker 3 (05:18):
Yeah, it was like.
When I think back on it it waslike I said I was like, oh, I
don't know, this doesn't seem,you know, legit.
Kind of like how can one littleyou know order or one little
word make a difference?
And I mean, I hadn't sold analbum, I think in 10 years, and
I'm now selling albums.
Speaker 2 (05:38):
Wow, that's amazing.
That's amazing.
And that selling the albumsaccounts for a big chunk of your
new sales average, right?
Absolutely, I love that.
That's really cool to hear.
So how do you know?
Remember how much time it tookyou to work through five steps
to wall art?
Speaker 3 (05:55):
I think it.
I think I was through it inabout three hours.
Okay, so you worked through itreally fast.
Well, yeah, I um, you know,because I had a little bit of
downtime.
And then once I, once Irealized that your you know
system worked so well, then Ijust everything fell at the
(06:15):
wayside right, like my poorfamily stuff.
I just was listening to Corindalike 24 hours ago.
Speaker 2 (06:22):
It's like Cori says all the time she's like my
family knows your voice.
Also, everybody, just doexactly what Corinda says, how
she says to do it.
Just trust that what she'ssaying is going to work, because
just do the damn thing.
I've heard Cori say that to alot of people, so I appreciate
that.
Speaker 3 (06:38):
Totally.
I mean, that was another thing.
Right, there were so manythings that I wasn't doing in my
business.
That was uncomfortable, but Ijust was like nope, corinda told
me to do this, so I'm going tohave to put on my big girl
panties and just do it and, likethe, the payoff was next level.
Speaker 2 (06:58):
Like, what was the most uncomfortable thing I made
you do, calling my clients?
Speaker 3 (07:02):
on the phone.
Speaker 2 (07:03):
Okay, let's talk about that for a second.
Speaker 3 (07:10):
What difference do you think picking up the phone
really made?
I think that there was.
You know, once I had come upwith my sort of info call script
and I had practiced it, like Iwould be up at my barn, you know
, telling my chickens my infocall, you know, I would go
through it with them and Ipracticed and practiced and then
, even when I got on the call, Istill fumbled it the first few
times but I just felt that whenI hit all the touch points, that
(07:34):
, I think, was the big thingthat made the difference.
So when I finally got to thesales session, they already knew
, you know, roughly, it wasgoing to cost them about $4,000.
This is what the average personbought.
That kind of thing Like it was,just knew, you know roughly, it
was going to cost them aboutfour thousand dollars.
This is what the average personbought, that kind of thing like
it was.
Just, you know, being prepared,that was that was the thing.
That kind of that was a biglight bulb moment for me, like
(07:55):
wow, no, the more they'reprepared, the more they spend
yeah, I love that.
Speaker 2 (08:00):
Do you feel like most of your selling is done before
you even get to the reveal now?
Or how does that kind of comeinto play, like what percentage
of your selling you thinkhappens before the reveal versus
at the reveal?
Speaker 3 (08:12):
I would say like 97% of the selling has already been
done.
You know from the info call to,you know all of the email
communications that happen upuntil that point to the actual
like.
I never even considered sort ofselling.
I mean that's yeah At theactual session, but it was just
even like.
Speaker 2 (08:32):
When I say selling, I mean like just one sentence in
the middle of the session, right, Do you feel like the selling
now is more organic than it wasbefore, like it just happens, or
do you feel like you're?
Or do you feel like you're acalculated, sleazy salesperson
now with everything you're doing, or do you actually feel the
opposite way?
Speaker 3 (08:52):
I feel the opposite, Because essentially all I'm
doing is, you know, I'm sort oflaying the groundwork in the
info call and then I'm justlistening to my client and to
what they need and want.
And then I'm just making suremy client and to what they need
and want, and then I'm justmaking sure it happens.
And then by the time you know,and sort of with gentle nudging
along the way, you know like Iam directing them where I want
(09:14):
them to go, without themrealizing that this is where
we're going.
Speaker 2 (09:18):
Right, for sure, and they're super happy, right Like
yeah so do you think that, withyour new pricing in your new
system and all that stuff, doyou think that you've alienated
like the clients you had before,or do you feel like you can
still serve them?
Speaker 3 (09:31):
I think that I, maybe you know, dropped a few.
Most have followed along, youknow like, especially because I
was shooting families.
I have a lot of, you know,every couple of years, people
coming back to me and no one hasreally balked at.
My goodness, why is?
Why have your prices doubled?
Or why have you know, like noone's?
(09:52):
No one's questioning it, it'skind of weird.
Speaker 2 (09:54):
Yeah, I love that.
Okay, so let's talk about yourclients.
I feel like you're really busynow you have you're booking more
sessions regularly.
Um, has anything big changed inyour marketing strategy, like?
Speaker 3 (10:09):
now I have one.
That was another huge thing.
Like I said, I would just I wasyour typical photographer, I
would post the pretty pictureson Instagram.
I would, you know, justbasically sit by the phone and
pray that I would get, you know,a couple of clients this month.
And you know, it was all verywell, I did I pretty much did
(10:33):
nothing to get clients.
You know, after taking your bigprogram, you know and learning
about all the, you know thedifferent types of marketing and
how to look at your calendarand you know how to plan out
your year.
So the year before I took yourmagic year, I think I had six
clients that summer and thenwhen I took your magic year by
(10:54):
November the previous year, I'dalready booked out half my
calendar of.
You know, like I think I havelike 40 sessions on the books
this year.
Speaker 2 (11:02):
Holy crap, that's amazing.
I have goosebumps Like I don'teven think I have like 40
sessions on the books this year.
Holy crap, that's amazing.
I have goosebumps Like I don'teven think.
I realized you were that bookedout.
I knew you were busy.
That's amazing.
So for those of you that arelistening in our full coaching
program, which I call Masteryour Mind and Money, we have a
marketing course in there.
That is really long.
Speaker 3 (11:19):
But so good.
Speaker 2 (11:20):
It's really long.
It takes a lot of hours to gothrough.
It's really long.
It takes a lot of hours to gothrough.
It's like over 20 hours.
I don't even know.
It might be more like 30 hours.
It's a lot.
But when I recorded it myintention was teaching
everything I do in my businessto market, which is a lot Like
it's a complicated process tomarket.
But once you understand thepsychology and the logic and the
reason and the strategy of allof it and you start working on
(11:42):
the little pieces, you bookclients like crazy and that
shows six clients to 40.
You said 47 clients.
Is that what you said?
I think I have 40.
Speaker 3 (11:52):
I went from 40 to 40.
Okay, cool, that's amazing.
So no that.
And what I love too is therewere just avenues I had never
even thought of.
You know nothing that youtaught was, you know, like I
didn't feel like I needed tohave like a degree in e commerce
to understand, right, it wasvery easy to implement.
(12:15):
And what I loved the most wasthat you taught a system, not
just you know, do this, do this,do this and you'll get clients,
because I've taken coachingbefore with you know different
programs and things like that,and it wasn't.
It wasn't as should I say likeyou taught the how and the why,
(12:35):
not just the do.
Speaker 2 (12:36):
Yeah, that's really that's important to me, because
I think that's where I got intolike such a bad place in my
business was like everybody wassaying, do this because I said
so and I was doing it and thenit would break.
And when it broke I didn't knowwhat to do next.
So I'd go find the next personto tell me what to do and it
would work for a while until itdidn't, and then it was just
like this vicious cycle ofalways looking for the next
(12:57):
magic wand to fix me and mybusiness.
And I think I realized that thereason I was like that was
because no one was teaching methe how and the why.
So as a business coach, I waslike I want to teach people the
how and the why so that they'reconfident and hopefully I work
myself out of a job right, LikeI want y'all to go on and be
(13:17):
confident and know what you'redoing and be like I don't need
the next business coach to fixme a year from now.
I can make my decisions goingforward and I know exactly how
to pivot and shift and adjustand keep an eye on things so
that they keep working.
Speaker 3 (13:29):
And the one, the biggest thing, I think, that
made me because I mean,obviously, with only six
sessions, like I really didn'thave the money to take your
program.
But you know, like we were, youknow we were struggling and it
was like, oh my God, you know,and my husband was like, how
much is this course?
And I'm like, no, no, no, butit's gonna work, it's gonna work
, I know it's gonna work.
(13:49):
So, yeah, luckily, you know hewas, he was okay with it because
I was going ahead regardless.
And but, yeah, like I've had,I've had conversations with
business coaches in the past,and when I actually say to them
like, oh well, you know, how areyou doing in your photography
business?
Oh well, I don't, I don't dothat anymore, I just I'm just a
coach full time.
So then I was kind of like,well, why would you give up a
(14:11):
business that was highlysuccessful to coach?
Like, like didn't make sense tome.
And I was kind of like I don'tknow if your information is
going to be very good, Whereasyou you had this huge portrait
business that was verysuccessful and making tons of
money and and coaching.
So I was kind of like, clearlyshe's doing something right.
(14:32):
So let's, let's do this andyeah.
Speaker 2 (14:34):
The rest is history.
I love that.
I think that's always astruggle and I think I say this
sometimes.
It's like my portrait businessI love and it makes me money,
but I feel like I was put onthis earth and I'm supposed to
be helping people with theirbusinesses because I want them
to feel that same way I feelabout my portrait business and
it's such a struggle, I thinkfor me personally and this is
just honest business ownershipand I'm sure a lot of you
(14:55):
listening to this will face thisat one point in time where you
have something that yougenuinely love and it's your
heart and soul and you do itbecause you love it, and then
you have something else thatreally pays your bills and it's
like I do my coaching businessbecause I love it.
My photography business pays thebills and pays me really well
and it's a really delicatebalance, juggling the two and
the two, and I always laugh andsay that my coaching business
reminds me what it's like to bein your shoes, because my
(15:18):
photography business is reallyhuge and successful and it works
and it runs well, whereas mycoaching business I'm still
learning and I'm still growing alot and I'm still trying to
sort through all of it and allthe noise and stuff too.
So it kind of keeps me groundedwith knowing where y'all are at
and remembering the struggle.
But tell me, we got to meet inperson at Canadian Imaging.
(15:38):
You got to hear me speak atCanadian Imaging my first time
on stage.
When you met me in person, wereyou disappointed.
I'm just kidding.
Speaker 3 (15:47):
You know what's funny ?
You were a lot taller than Ithought you were.
That's right.
I remember you telling me thatit's like oh.
I didn't think you were thattall.
Speaker 2 (15:54):
I have this like extreme fear because I remember
I went to so many workshops andstuff in person when I was like
in my learning phase of myportrait business and I remember
meeting like the people hostingthe workshop and being so let
down by them in person and beinglike they are not like they are
in person, like they are inonline they're so nice and
online and in person they'rejerks.
(16:16):
So I'm always so nervous I'mgoing to meet somebody in person
and be like I'm not the sameperson.
No, I am the same person Atleast I try to be so if any of
y'all ever meet me in the wildor see me in the wild, do come
say hi and talk to me.
I am happy to talk.
I might take, but I lovegetting to meet y'all and it was
(16:37):
so fun to get to meet y'all andhopefully I'll get to come
again to Canada soon or maybeI'll convince you to come to the
US sometime, right?
Speaker 3 (16:44):
Well, and I find you were exactly who you know I had
been chatting with.
So, yeah, there was.
There was no difference in youwhatsoever.
You were exactly the sameonline as you are in person.
Speaker 2 (16:54):
Well, I appreciate that.
That's good.
That's my big insecurity aboutcoaching and meeting people.
So I have a question.
There's something I wasthinking about earlier that I
wanted to ask you, but I losttrack of it.
Okay, can we talk about thepriceless thing, about ditching
your priceless?
Yes, that's a good one, becauseI have a podcast episode about
it and people are always likeyou do what you don't have a
(17:17):
price list.
So the first question is didyou ditch your price list?
Did you think I was insane?
Speaker 3 (17:24):
when I said that, and how has that journey been?
That would be a yes and a yes.
Like I said, I had been likebefore I joined any of your
programs.
I was sucking up all of yourpodcast information and so I was
listening to that episode.
I can even remember exactlywhere because I was driving and
I can remember the day, and Ican remember the day and where I
was and I thought, oh, my word,this woman is insane.
(17:47):
How is it that you don'tprovide you know, because every
year I would make the reallypretty PDFs and all the
information and I was like, andshe wants me to get rid of it,
like just completely, like gone,and but again, I blindly
followed your advice and I gotrid of my price list and, the
most interesting thing about it,no one asked for it.
(18:10):
I have yet to be asked for theprice list and how long would we
say it's been?
It's been like a year and ahalf.
Speaker 2 (18:17):
Yeah.
Speaker 3 (18:18):
Yeah, no one asks and I tell them you know in the
info call what it costs, whatthe average.
You know the I do the thing andno one's asked.
It's, it's I don't know.
To me it was mind blowing Likeit was crazy.
Speaker 2 (18:33):
Um.
So okay, if there's like onebig lesson that you think you've
learned, or the most importantthing that you think you've
learned that you think everyonewho's listening to this needs to
hear, what would it be?
And for the record, so everyoneknows that's listening.
I am putting cory on the spot.
She didn't even know she wasrecording a podcast until we
started our call today and thenI was like, hey, let's record a
(18:54):
podcast together.
So totally on the spot rightnow.
Speaker 3 (18:58):
Oh, the one big thing I think it was that you're like
building systems within yourbusiness.
That, for me, was like I, likeI said, I went from six sessions
the one year and was, you know,between life and I have a small
hobby farm and a husband andkids, teenagers and I was sort
(19:19):
of struggling to manage, youknow, even though I only had,
like you know this, reallyreally small, you know amount of
clients.
And then I went, you know, fromsix to 40.
But I'm not working as much,which I think is just insane.
Like, how is it that I haveworking as much, which I think
is just insane?
(19:39):
Like, how is it that I have,you know, three times as many
clients, but I'm doing half thework?
And that's because you taught mehow to automate and when, where
to automate, and you know howto streamline it.
So, yeah, the systems thing andI'm constantly building out
systems now for everything, andit's, it's just streamlined my
life.
I have more free time to do thethings that I want to do, you
know, and I don't have to worry.
(20:01):
Like my business is, you know,like my social media posts are
going out automatically.
You know the marketing is isdoing its thing, and you know,
I'm sitting by the fire drinkingmy coffee.
Speaker 2 (20:13):
Yeah, it's funny.
I actually I don't know if I'veever said this on the podcast I
hate the word systems and Ihate systems, but I know that
systems are necessary to survive.
I like making systems to breaksystems.
I'm that person.
So when Corey sits here and islike systems I've learned
systems that makes me so happybecause I struggle with that
personally.
So the fact that you took thataway is something big.
(20:35):
I think like personally, thatis something that I had to learn
how to create a process foreverything I did and like make
it.
So I didn't have to think aboutit a whole lot because I was
doing so many sessions a year.
Whenever I did 365 Days ofHorses my first year in my
equine brand.
I shot all of those sessionsand it was just me.
(20:56):
I had somebody that helped mewrite some blog posts, but the
thing that I realized was that Ihad to get rid of all the fluff
in my business and I had tohave a way that everything
happened in order to survive andthat has allowed me to operate
at capacities far beyond whatmost photographers do with the
very small team, because there'sa process and like even
(21:16):
marketing is like a system, likeit happens social media.
It happens a certain way andthere's a certain plan and a
certain process and you don'thave to think a lot about it,
you just do it.
Speaker 3 (21:25):
So I think what you mentioned is key getting rid of
the fluff.
It's because when I when Iwould, you know, do a session
for a family, they'd put intheir order.
I would send in the you know,put my order in with my lab.
Then, you know, they would sendit to my house.
I would open it up and look atit, then I would repackage it
(21:46):
all pretty and then I'd spendadditional shipping and send it
up to my client.
And then when you're like, no,don't do that, that's just a
waste of time, and I thought, oh, but the pretty packaging, oh
my God, like I charge a lot ofmoney.
The clients are, you know,they're just what, do you mean?
Just drop ship it from the lab?
Okay, yep, let's do that.
(22:07):
And yet no one has been like,oh my God, it came in the box
from the lab.
Like I'm so disappointed, likeI'm so disappointed and it just
saved me, like so much time andmoney.
Speaker 2 (22:18):
Yeah, I'm glad you brought that up because that is
one thing.
I have had the conversationnumerous times with coaching
clients.
It's like, okay, you don't havetime, what can we cut out?
What's not important, what'snot making you money, what's not
making your client's life thatmuch better?
And we live in this bubble wherewe think like, oh, we're
supposed to do all these thingslike package our stuff pretty
and hand deliver it to ourclients.
But our clients don't know that.
(22:39):
Instead, if we shift thenarrative to like you're going
to get your portraits reallyfast because they come directly
from the lab to your doorstep,you don't have to meet me, you
don't have to see another person, you don't have to put on real
pants to come do this.
It's fast, it's easy for you.
That flips this whole narrativeof you have to do the pretty
packaging and you have to handdeliver really on.
It flips it upside down.
(23:00):
But to us we hear everyonesaying, well, you have to do
this because everyone does this.
So then we have this guiltabout not doing the thing until
we realize that it doesn'treally matter, as bad as that is
to say.
Speaker 3 (23:14):
No, and it's funny because I was chatting with
another.
So I have two client bases, Iguess you would say.
I moved to my community eightyears ago now, so I still have
clients in my old community andthey're six hours away.
And then I have my newcommunity, and so I had a
photographer say to me well, doyou?
You don't drop ship to yourlocal clients, do you?
(23:34):
And I'm like oh, yeah, yeah, Idrop ship to everyone.
It doesn't matter if you livenext door to me, I'm drop
shipping it to you.
Speaker 2 (23:42):
I love it.
Yeah, I think like you don't.
You don't get to play at a highlevel by doing what everyone
else is doing.
You have to be willing to dothings differently and stop
caring about what everyone elsesays.
You have to do yes, in order todo things differently and
bigger, and all of those thingswhich not everyone wants to do
bigger.
I want to do bigger.
(24:03):
I'm doing bigger.
I'm doing an insane amount ofsessions a year and I love it.
But I didn't get here byplaying by the rules and I
didn't get here by listening toit, honestly, even listening to
what my business coach at thetime told me.
My business coach at the timetold me that what I was doing
was a stupid idea and I shouldnever do it.
And I just say, like, look atme now, right?
So I think it's reallyimportant to just not hold
(24:24):
yourself to what everyone saysyou should do.
Speaker 3 (24:27):
Well, the other thing that you taught me that was
sort of game changing was thewhole idea of.
Did you post it a hundred times?
Changing was the whole idea of,but did you post it a hundred
times?
You know, because I remember,you know, prior to you know,
pre-corinda, I launched, youknow, I was looking for more
clients and I had this idea andI launched it.
(24:48):
I made a landing page and Iposted about it I think three
times and no one bit, and so Iabandoned it and it was like
well, obviously no one'sinterested in that, so let's go.
So I'm actually bringing it backnext year and I'm going to
remarket it and relaunch it andI bet you it'll be successful.
(25:08):
You know and if it's not, thenat least I know that you know
from your teachings and how tomarket and how to promote
something that I gave it my alland it literally was a bad idea
yeah, I think that's.
Speaker 2 (25:23):
I think that's important.
We all too often like putsomething out into the world and
we think like nobody wants this, never mind, I'm gonna delete
it, I'm gonna pretend like itnever happened.
But in all reality, we haven'tput it out there enough, we
haven't shouted it from therooftops enough, we haven't
exactly told everyone we know.
We've just like put a socialmedia post out and expected
everyone to see it yeah, andthat was.
Speaker 3 (25:43):
that was a huge thing for me.
It was like wow, like yeah,three times.
I doubt anybody even saw it.
Like you know, with the waythat social media goes and how
quickly and busy everyone'slives are, you know, the
beginning of the year I had apromotion going and I had three
posts a day and I was so nervousat first, like oh, I'm spammy
or I'm, you know, people aregoing to be so sick of hearing
(26:07):
about it and me and blah, blah,you know, and all I got from
people like friends, family andpotential clients was, oh, wow,
you know, like I see you'veupped your social media Like no
one was.
Like you know, oh, my God,corey, like you're too much.
So yeah, that was, that wasanother big game changer.
Speaker 2 (26:26):
That's amazing.
So if, what would you say?
Because I have a lot of peopleask me this what would you say
the difference between our yourMagic Year program, which is
kind of our starter program, andour full program, Master your
Mind and Money?
How would you describe thedifference between the two?
Speaker 3 (26:40):
Your Magic Year is the appetizer year is the
appetizer and your master, yourmind and money is the full
buffet with every type ofcuisine you could want and more
and dessert.
Speaker 2 (26:55):
I love that.
So let's talk about your magicyear for a second.
In your magic year we have liketrainings that we do and
sometimes we'll do like Q and acall in there.
Um depends on the month.
So what were those trainingsthat we did in your magic year
like for you Trainings in yourmagic year.
Speaker 3 (27:09):
Yes, we did Well when we first.
I was your first launch, so wejust did mostly the trainings of
sitting, like and I remember, Iremember one of your it was in
the very, very beginning and oneof your days it was only
supposed to be like a two hourmeeting and I think we went for
like three and a half hours andyou were like I want to keep
(27:30):
going, but I don't want to, youknow, explode your minds and
brains, so yeah.
So then it got kind of dialed inand we did I think you, we only
did up to two hours, didn't we?
Yeah?
normally around two hours, andthen we did.
Then you introduced the Q andA's and and it was just the
(27:51):
perfect balance of cause.
Sometimes I find like you know,you're, you're listening to,
you know a training, and thenyou're like, oh, but I'm missing
one piece.
You know cause, we all learndifferently and we all learn at
a different rate.
And so I found that the Q andA's was that perfect link, you
know, to connect everything.
If you didn't fully understandwhat was going on, right, did
(28:12):
that answer it?
I kind of.
I kind of rambled.
Speaker 2 (28:14):
How would you okay so describe the Q&As Like?
I think people have experienceda lot of different types of
Q&As.
Tell me kind of from yourperspective, what those are like
, if you were trying to explainit to someone.
Speaker 3 (28:24):
Yeah.
So basically the Q and A's, youknow you could ask any question
, like it didn't.
You know you didn't have tostay within.
I have a.
You know we just did marketing.
I have a marketing question.
Like you, you could ask anything.
You know, if you had somethingcoming up in your business that
was unique to you, that was atime to ask it.
And what I loved about the Q&Asis I always tried to come up
(28:45):
with.
I don't even think I've everhad a question in any of your
Q&As, but I went to them alleven though I didn't have a
question, and I still learned somuch from other people's
questions, or or just you and Ijust chat, like I mean, cause I
think there were a few Q&As thatit was just me and you and then
no-transcript information fromeverybody and different genres
(29:33):
too, like that's the other thing, that is, you know, I think
maybe people don't realize, likebecause you're an equine
photographer, I think they thinkthat they have to be an equine
photographer to get the most outof your program, which is so,
not true.
Speaker 2 (29:46):
I don't think we even really talk about horses that
much.
Speaker 3 (29:49):
No, just us horse people, yeah, just us horse
people.
Speaker 2 (29:54):
I love that.
Okay, so if somebody wasthinking about joining either
one of the programs, what advicewould you give to them?
Speaker 3 (30:02):
The advice I would give to them would be finish the
section you're working on andinstantly implement that in your
business.
That's how I did it, like Ididn't just do the whole program
and then implement like everymodule, so like let's just say,
okay, we're doing the bloggingmodule, so anything you, you
(30:22):
know, taught us, I instantlyapplied in my business, and I
think that's one of the reasonsI've had so much success is
because I'm actually doing thework and I'm doing the work
immediately right.
So because it is, there is aninsane amount of information.
I actually took notes everytime I listen to anything and I
have like a three inch binderthat is literally full.
(30:44):
I had to go and buy a secondbinder to fit all my notes.
Speaker 2 (30:48):
I need a picture of this.
Speaker 3 (30:49):
Oh yeah, I'll have to send it to you because it's
crazy, but by implementing itimmediately, it's stuck in my
head and it has now just becomea part of my life and I didn't
forget.
Right, like I think, if youjust carried on and moved on and
then went back, I think thatwould be so overwhelming.
Speaker 2 (31:06):
Well, that's something I tell people.
It's like, if you treat thislike you're in a classroom
setting and you're hearing theinformation once and only once
and you have to take thatknowledge and you have to know
it because it's important foryour survival, treat it like
that when you go through it.
Because I feel like there's abit of a culture around courses
these days where it's like, oh,I can go back and watch it later
(31:29):
or I can just listen to itpassively and then I can learn
something.
And I'm like don't do that.
That doesn't listen to it.
Once, trust that you absorbedthe information or took notes or
did what you need to do tolearn it or implement it.
Then move on, because it's notlike you're memorizing every
bone in a body.
It's like you're learning theprocess of how to build a price
(31:49):
list and as you learn that,listen to me teaching you that
process.
You're doing the work andputting into action, so you know
how to do it.
You don't need to come back andwatch the video 10 times.
Hopefully, you should just beable to do it and implement as
you go.
And then, if you get sticky andyou're like, wait, hold on,
what did she say about that.
You can go back and listen tothat one section, yep.
Speaker 3 (32:11):
And I think that, like your big program, I don't
think I've ever gone back andre-listened to anything.
I don't even think I've goneback and checked my notes, like
by listening to it and thenimmediately implementing it like
it was just there.
The only course of yours that Ido go back is the five steps to
wall art, but that's notbecause I'm not retaining, it's
(32:33):
because there are so many.
You know, like when you talkabout the different, like how to
deal with the different buyers.
You know your over lover, yourunder lover, your, you know
those kind of things.
There's so much in that thatyou know.
Speaker 2 (32:52):
I will go back and listen and things like that.
I love that.
That's amazing.
There has been so much goodinformation shared.
This has been so helpful andfun to kind of go back and
relive your journey.
I'm glad we were finally ableto do this.
Is there anything else that youare just dying to share, or is
there there a business?
One business tip that you wishevery photographer knew?
Speaker 3 (33:09):
business tip get on the phone with your client, even
if it's uncomfortable, and like, honestly, I am such a dork and
my very first info call Iliterally was, you know, trying
to read it off of the paperbecause I hadn't.
I was so nervous and I fumbledand I sounded even more dorkier
(33:30):
than normal.
But, honestly, like we're allhuman, and all I did was
acknowledge you know what a dorkI am.
On the phone, sorry, I'mfumbling, you know.
And my client, I mean shebooked me and she still spent
money, so it really doesn'tmatter, just get out there.
And yeah, that is probably I.
Now I will ask for the business,I will ask for the sale.
(33:54):
Before I wouldn't.
You know, I would never thinkto say to somebody you know what
we should do this, like youknow when was the last time you
were photographed?
Hey, let's do a session.
You know we've been talkingabout this for years.
I mean, like, just do it now.
And you know, does everybodysay yes, no, but you know some
do.
And there I go Like, yeah, thatwould be my thing.
Speaker 2 (34:17):
It's crazy that there's just like little words
that I hear you saying that.
It's like you've learned how touse those words and you like
know them and they're such a bigpart of your brain now that
they just like flow off yourtongue so easily.
Like saying like why haven'tyou done it?
Let's do it.
Like that's something I say allthe time and I say it to every
person I meet, and I was on thislittle like marketing.
(34:37):
Somebody invited me to do likethis I don't know, it was like
60 second marketing tip orsomething like that and that was
my tip.
It was like ask everybody likehave you done this?
Why haven't you done it?
Let's do it.
Like just say that everywhereyou go and I do, I say it to
everybody and it like myhusband's like here we go again,
but it will make you more moneythan anything else.
(34:58):
Honestly, it's just callingpeople in and saying like let's
do it, and doing it organicallybecause you care.
Like you can't sleep at nightknowing that you missed an
opportunity to create somethingthat is so powerful and so
impactful in their lives butalso pays you.
So you know.
Speaker 3 (35:14):
And I think, once you find your own voice and your
own way, you know, I'm a little,you know I'm a small town girl,
you know was raised by a youknow truck driver, and you know,
so I would say I am a littlerough around the edges and you
know, with the words, sometimesI choose, but, um, but that,
(35:35):
like people don't feel like I'mbeing sleazy because I'm, it's
organically me, but I'm just,like you know, hey, let's do.
I was at my father's memorialand I was still asking for sales
, like you know, because I'm afamily photographer and I don't
have any photos of my dad and Itogether and he's been gone
(35:57):
three years and, like you said,right, like it's, it's um, oh, I
lost my train of thought anyway, but you know, just being able
to talk to people because, oh,that's what it was, because you
care, and so I'm at thismemorial and I'm talking to
people who are like you know, Ilove your photos, they're so
beautiful, and I'm like, well,you know, like I don't have any
(36:17):
photos of my dad, so don't endup like me, hey, let's do a
session.
Yeah, you know, and not oneperson was like you know, oh, my
god, you're sleazy, or you know, they were just like that's so
true and you're right and I did,I did book some like, but again
, it was more because I cared,because I had just had this
experience and I had justlearned from this experience
(36:40):
that I know there's no photos ofmy dad and I together as adults
, you know, and that's sad, andso I was just sort of talking to
people as though I was likedon't follow in my footsteps.
Do the thing, spend the money,you won't regret it, yeah.
Speaker 2 (36:55):
And I always say, like there's a part of it that
is is like we have to make moneyand this is our livelihood, but
there's a part of it that likewe're doing this and it's our
livelihood because we love itand we care about it.
Speaker 3 (37:06):
Yes, and if you always lean into your heart and
your soul and who you are andwhat you believe in, the
importance of that as theprimary, true, like motive, the
other stuff falls into place andit falls into place naturally
but I think that goes back to,you know, the part of the course
where we're finding our why andeven though that is probably
the most frustrating part of thecourse, where we're finding our
why, and even though that isprobably the most frustrating
(37:27):
part of the entire program,right, you know, because it
doesn't, it doesn't happen.
You can't force it, you can'tlike, and it's the slowest part
too, because you have to kind ofsit with it and and like I mean
I had tried figuring out my whyright from the beginning and to
come up with a sales pitch.
(37:48):
You know where my my 32nd.
This is what I do, and itwasn't my till my last trip down
to my old community that wefinally nailed it, like, and
it's my why, and I totallyunderstand my why, and but yeah,
but don't get hung up on thateither, like, don't stay on that
one, or you'll miss the rest ofthe program.
Speaker 2 (38:06):
Yeah, that's 100% true.
People get stuck there and theyhang on to that and they're
like I need the answer.
But the answer doesn't comeright away.
Sometimes it takes time andit's a journey, and I think it's
a never ending, always evolvingtype of journey.
So absolutely.
Speaker 3 (38:23):
Yeah, do you mind sharing your?
Why my?
Okay, so here's my.
My pitch is is that I am asilent storyteller.
I create legacy portraits forpeople who do not want to be
forgotten.
I love that.
Speaker 2 (38:34):
So my why is helping people see the magic inside of
themselves and the relationshipsthat they have that they
oftentimes miss out on theyoftentimes miss out on.
So, and also in my coachingbusiness, I help people see the
magic inside of them as abusiness owner that they don't
see and pull that in out of them, so that way they realize they
are capable of being thatbusiness owner and there is that
(38:56):
sparkle of that inside of them.
They just have to reach downand find it.
Speaker 3 (38:59):
So, yeah, and I love that.
In the journey to find your why, you're constantly like but why
does that matter?
With every quite like, you knowyou think that well, this is
why I do what I do.
And then you're like but whydoes that matter?
And then you're like uh, butthe digging deep, like and just
(39:22):
be prepared.
Speaker 2 (39:23):
Yes, hi, my name is Karinda.
Speaker 3 (39:23):
I am a business coach that loves to make people cry,
but it's with good intent andI'll never forget because it was
pretty new in.
I was pretty new into theprogram and I think there was
probably like 25 other people inour Zoom call and there I am
like a blubbering idiot.
Speaker 2 (39:39):
I definitely got you on that call, but it was good,
it was good, amazing.
Well, this has been so good.
Thank you so much for all ofyour time today.
If people want to find you andfollow along with your journey,
how can they find you online?
Speaker 3 (39:53):
I am.
My website is Cori LindrosL-I-N-D-R-O-O-S photographycom
and I'm on Facebook same thingCori Lindros Photography as well
as Instagram, cori Lindu'sPhotography.
You can find me everywhere.
Speaker 2 (40:09):
I love that and Cori also is known because she does
this really cool thing for theCanadian photographers at her
house.
Can we?
Speaker 3 (40:18):
tell everyone what you do.
Speaker 2 (40:19):
Let's tell everyone what you do there, because I am
super jealous of this and I wantto become a Canadian PPOC
member just so I can come toCamp and Create and hang out.
Speaker 3 (40:31):
So, yeah, one year we just I'm on 10 acres of
property, and so what we decidedto do I was the BC regional
chair for the interior and wehad to come up with a summer
event, and so what we did was wedecided we were going to do a
thing called Camp and Create,where photographers come to my
property.
It's over three days and wecamp and then we also have
(40:54):
attendee led talks, you know.
So I go through who signed upand if they want to speak, they
can, you know, put togethersomething.
So one year we had somebodyteach us all how to shoot the
Milky Way, and so at midnight weall went down.
There's a little lake just downthe road from me and we all
walked down there and we shotthe Milky Way.
I've had pet photographers,we've done studio like and we
(41:18):
just all get together.
There's about, you know, Ithink I can only accommodate 15
photographers and then theirspouses, and it's just a fun
weekend of hanging out, you know, learning a little bit, you
know, sitting by the fire.
We always have fireside chatsat night about business and
things like that, and it's justa great fun event.
We always have a challengebecause it is, you know, camp
(41:39):
and create, and so, yeah, youhave to.
You know, like last year we didthe challenge, I had about
eight items and you pulled out apiece of paper from a jar and
you had to pull out two.
You got the item and it wasthings like a roll of toilet
paper or a light bulb and thenyou had to make an image from
using those items and then wejudge it at the end and you get
(42:03):
bragging rights.
But yeah, it's just a fun eventand yeah, it happens every July
.
Speaker 2 (42:09):
I love that, and if you haven't had a chance to
attend Canadian Imaging, Ihighly recommend checking it out
.
It was so fun to go two yearsago and I wish I could have gone
this year, but it interferedwith my dance studio portraits,
but it's really a fun group.
If you've been to like imagingin the US, it's huge and massive
and overwhelming and there'sjust so much, whereas Canadian
(42:30):
imaging felt like much moreintimate and like a smaller
gathering of people and everyoneknows everybody and it's just a
totally different vibe.
It was super friendly, so Idefinitely recommend going at
least once for my Americanfriends to go check it out.
Also, it's really Canada's wayprettier than here, like the
places they have theirconference.
(42:50):
I'm like this is so pretty.
Why do I live in Texas, whereit's flat and ugly and we have
gross water with no animals?
So you know that's anotheradvantage too.
So y'all should definitely gocheck it out there.
Awesome, kori.
Well, thank you so much forjoining us and I cannot wait to
hear an update of how manysessions you end up booking by
the end of this year, becauseit's only May and you have that
(43:13):
many sessions booked already.
So I'm sure this year is goingto be crazy successful for you.
So thanks for joining us.
Thank you for having me.
Speaker 1 (43:20):
Thank you so much for listening.
If you enjoyed this episode andyou'd like to support the
podcast, please make sure youshare it on social media or
leave a rating and review.
As always, you can check outthe links and resources in the
show notes over atmasteryourmindmoneycom.
To catch all the latest from me, you can follow me on Instagram
at masteryourmindmoney anddon't forget to join our free
(43:40):
Facebook group PhotographyBusiness.
Tune Up with Corinda Kay.
Thanks again and I'll see younext time.
Welcome to Mindset and Money Mastery for
Photographers the podcast.
We help overwhelmedphotographers make more money
while simplifying their businessby mastering their you guessed
it mindset and money.
Tune in each week for practicaland actionable tips to take
your photography business up anotch.
Let's dive right in.
Speaker 2 (00:21):
Today on the podcast I am chatting with Kori.
Kori is one of my coachingclients that recently completed
our coaching programs.
She started inside your MagicGear and after about six months
she decided she wanted fullaccess to our bigger program,
which is called Master your Mindand Money.
Kori talks about her journey,her experience, what it's been
(00:42):
like.
When Kori started working withme, she had already been in
business and doing in-personsales for 10 years and she took
what I was teaching.
She changed her business.
She shares in our podcastepisode some of the big changes
that she made that really made abig difference in her business
and helped her double her salesand just her journey and what
(01:02):
that looked like.
So hopefully, throughout thispodcast episode, you'll take
away some actionable steps ofthings that you can do in your
own business, and also this willgive you some more insight into
what it's like to work with us.
If you've been thinking aboutit or on the fence but you're
unsure if it's right for you,make sure you dive into this
episode.
I promise you're going to takesomething away from this.
Corey, I am super excited tohave you here today on the
(01:23):
podcast to chat a little bitabout you and your journey,
Corey, for those of you that donot know, I met Corey whenever I
was invited to speak at PPOC,their national conference, which
is Professional Photographersof Canada, and Corey was helping
run the conference and I mether there and then she ended up
joining my coaching programbefore I even met her in real
life.
(01:44):
So, Corey, welcome, and wouldyou mind introducing yourself?
Speaker 3 (01:47):
Yes, my name is Corey Landreus and I'm from BC,
canada.
I live in a little tinycommunity referred to as 150
Mile House, which everyonethinks is strange.
I am a portrait photographer.
I photograph mainly horses andfamilies and headshots.
And, yeah, I met you at theconference and it's been a
(02:10):
friendship made in heaven eversince.
Speaker 2 (02:13):
I love that.
So Corey joined your Magic Yearwhen it first started over a
year and a half ago now and then, I think about six months in,
she decided to hop on over intoour full coaching program
because she was like I need more, I want more and she couldn't
handle it.
So she joined our full coachingprogram.
So, corey, can you telleveryone why you decided to join
(02:33):
your magic year or what madeyou be like, yes, I'm going to
dive into this?
Speaker 3 (02:37):
So, like you mentioned, I was assisting with
the planning of the conferenceand we had been given your name
from a fellow member, so I wasjust sort of creeping around
your site to see what you do andeverything.
And then you had just launchedyour Magic Year and I was like
you know what I am going to takethis, my business was, I was
(02:58):
basically a hobby that wasmaking money, and so, after
poking around you know your Iwas listening to your podcast, I
was soaking up all of your freeinformation, and then I was
like you know what this soundsso cool and might be the one
thing that's going to help meget to the goals I want, and so
I signed up.
Speaker 2 (03:17):
I love that.
What was your journey like inyour magic year?
I know you were one that in theearly days had access to our
five steps to wall art, whichnow we have combined five steps
to wall art in your magic yearand they're together permanently
forever.
So everyone that joins yourmagic year gets five steps to
wall art.
I think Corey's journey waskind of part of the reason that
(03:38):
I was like this needs to be partof it.
So I'm guessing when you joinedin you hopped into Five Steps
to Wall Art and got through thatimmediately.
Tell me what that was likeworking through that for you.
Speaker 3 (03:49):
It was interesting because when I was going through
the course and, like I mean, Ihad been doing in-person sales
for about 10 years and I wassort of starting to kind of
question if I'd made the rightdecision, because I was, like
you know, I don't think theselittle tiny changes that she's
talking about are really goingto make that big of a deal.
And yeah, so it was just, youknow, a few tweaks to how I
(04:13):
either said something or theorder of the process, but my
sales after the five steps towall art went from an average of
, you know, 18 to 2200.
I think my first one after thatwas 3800.
And it's gone up since then.
I love that I was blown away.
Speaker 2 (04:33):
I think what you said is so important.
It's like it's the little bittytweaks that matter, and I've
seen that time and time again.
It's like you're doing all theright things.
You're frustrated because youfeel like, okay, I'm making some
money, but this isn't enough topay myself well, or I'm going
to be really freaking busy doinga lot of clients to pay myself
well with this.
And then you're like, what do Ineed to change?
(04:54):
Because it kind of feels likeI'm doing it already.
What else could there be?
And you hear this one littlething that seems so minuscule,
like doing something in thewrong order or saying something
the wrong way, and you're likethere's no way, that's not going
to make a difference.
And then you try it and you'relike, holy crap, that one little
piece Was the missing piece,yeah, and it almost doubled your
(05:17):
sales overnight.
Speaker 3 (05:18):
Yeah, it was like.
When I think back on it it waslike I said I was like, oh, I
don't know, this doesn't seem,you know, legit.
Kind of like how can one littleyou know order or one little
word make a difference?
And I mean, I hadn't sold analbum, I think in 10 years, and
I'm now selling albums.
Speaker 2 (05:38):
Wow, that's amazing.
That's amazing.
And that selling the albumsaccounts for a big chunk of your
new sales average, right?
Absolutely, I love that.
That's really cool to hear.
So how do you know?
Remember how much time it tookyou to work through five steps
to wall art?
Speaker 3 (05:55):
I think it.
I think I was through it inabout three hours.
Okay, so you worked through itreally fast.
Well, yeah, I um, you know,because I had a little bit of
downtime.
And then once I, once Irealized that your you know
system worked so well, then Ijust everything fell at the
(06:15):
wayside right, like my poorfamily stuff.
I just was listening to Corindalike 24 hours ago.
Speaker 2 (06:22):
It's like Cori says all the time she's like my
family knows your voice.
Also, everybody, just doexactly what Corinda says, how
she says to do it.
Just trust that what she'ssaying is going to work, because
just do the damn thing.
I've heard Cori say that to alot of people, so I appreciate
that.
Speaker 3 (06:38):
Totally.
I mean, that was another thing.
Right, there were so manythings that I wasn't doing in my
business.
That was uncomfortable, but Ijust was like nope, corinda told
me to do this, so I'm going tohave to put on my big girl
panties and just do it and, likethe, the payoff was next level.
Speaker 2 (06:58):
Like, what was the most uncomfortable thing I made
you do, calling my clients?
Speaker 3 (07:02):
on the phone.
Speaker 2 (07:03):
Okay, let's talk about that for a second.
Speaker 3 (07:10):
What difference do you think picking up the phone
really made?
I think that there was.
You know, once I had come upwith my sort of info call script
and I had practiced it, like Iwould be up at my barn, you know
, telling my chickens my infocall, you know, I would go
through it with them and Ipracticed and practiced and then
, even when I got on the call, Istill fumbled it the first few
times but I just felt that whenI hit all the touch points, that
(07:34):
, I think, was the big thingthat made the difference.
So when I finally got to thesales session, they already knew
, you know, roughly, it wasgoing to cost them about $4,000.
This is what the average personbought.
That kind of thing Like it was,just knew, you know roughly, it
was going to cost them aboutfour thousand dollars.
This is what the average personbought, that kind of thing like
it was.
Just, you know, being prepared,that was that was the thing.
That kind of that was a biglight bulb moment for me, like
(07:55):
wow, no, the more they'reprepared, the more they spend
yeah, I love that.
Speaker 2 (08:00):
Do you feel like most of your selling is done before
you even get to the reveal now?
Or how does that kind of comeinto play, like what percentage
of your selling you thinkhappens before the reveal versus
at the reveal?
Speaker 3 (08:12):
I would say like 97% of the selling has already been
done.
You know from the info call to,you know all of the email
communications that happen upuntil that point to the actual
like.
I never even considered sort ofselling.
I mean that's yeah At theactual session, but it was just
even like.
Speaker 2 (08:32):
When I say selling, I mean like just one sentence in
the middle of the session, right, Do you feel like the selling
now is more organic than it wasbefore, like it just happens, or
do you feel like you're?
Or do you feel like you're acalculated, sleazy salesperson
now with everything you're doing, or do you actually feel the
opposite way?
Speaker 3 (08:52):
I feel the opposite, Because essentially all I'm
doing is, you know, I'm sort oflaying the groundwork in the
info call and then I'm justlistening to my client and to
what they need and want.
And then I'm just making suremy client and to what they need
and want, and then I'm justmaking sure it happens.
And then by the time you know,and sort of with gentle nudging
along the way, you know like Iam directing them where I want
(09:14):
them to go, without themrealizing that this is where
we're going.
Speaker 2 (09:18):
Right, for sure, and they're super happy, right Like
yeah so do you think that, withyour new pricing in your new
system and all that stuff, doyou think that you've alienated
like the clients you had before,or do you feel like you can
still serve them?
Speaker 3 (09:31):
I think that I, maybe you know, dropped a few.
Most have followed along, youknow like, especially because I
was shooting families.
I have a lot of, you know,every couple of years, people
coming back to me and no one hasreally balked at.
My goodness, why is?
Why have your prices doubled?
Or why have you know, like noone's?
(09:52):
No one's questioning it, it'skind of weird.
Speaker 2 (09:54):
Yeah, I love that.
Okay, so let's talk about yourclients.
I feel like you're really busynow you have you're booking more
sessions regularly.
Um, has anything big changed inyour marketing strategy, like?
Speaker 3 (10:09):
now I have one.
That was another huge thing.
Like I said, I would just I wasyour typical photographer, I
would post the pretty pictureson Instagram.
I would, you know, justbasically sit by the phone and
pray that I would get, you know,a couple of clients this month.
And you know, it was all verywell, I did I pretty much did
(10:33):
nothing to get clients.
You know, after taking your bigprogram, you know and learning
about all the, you know thedifferent types of marketing and
how to look at your calendarand you know how to plan out
your year.
So the year before I took yourmagic year, I think I had six
clients that summer and thenwhen I took your magic year by
(10:54):
November the previous year, I'dalready booked out half my
calendar of.
You know, like I think I havelike 40 sessions on the books
this year.
Speaker 2 (11:02):
Holy crap, that's amazing.
I have goosebumps Like I don'teven think I have like 40
sessions on the books this year.
Holy crap, that's amazing.
I have goosebumps Like I don'teven think.
I realized you were that bookedout.
I knew you were busy.
That's amazing.
So for those of you that arelistening in our full coaching
program, which I call Masteryour Mind and Money, we have a
marketing course in there.
That is really long.
Speaker 3 (11:19):
But so good.
Speaker 2 (11:20):
It's really long.
It takes a lot of hours to gothrough.
It's really long.
It takes a lot of hours to gothrough.
It's like over 20 hours.
I don't even know.
It might be more like 30 hours.
It's a lot.
But when I recorded it myintention was teaching
everything I do in my businessto market, which is a lot Like
it's a complicated process tomarket.
But once you understand thepsychology and the logic and the
reason and the strategy of allof it and you start working on
(11:42):
the little pieces, you bookclients like crazy and that
shows six clients to 40.
You said 47 clients.
Is that what you said?
I think I have 40.
Speaker 3 (11:52):
I went from 40 to 40.
Okay, cool, that's amazing.
So no that.
And what I love too is therewere just avenues I had never
even thought of.
You know nothing that youtaught was, you know, like I
didn't feel like I needed tohave like a degree in e commerce
to understand, right, it wasvery easy to implement.
(12:15):
And what I loved the most wasthat you taught a system, not
just you know, do this, do this,do this and you'll get clients,
because I've taken coachingbefore with you know different
programs and things like that,and it wasn't.
It wasn't as should I say likeyou taught the how and the why,
(12:35):
not just the do.
Speaker 2 (12:36):
Yeah, that's really that's important to me, because
I think that's where I got intolike such a bad place in my
business was like everybody wassaying, do this because I said
so and I was doing it and thenit would break.
And when it broke I didn't knowwhat to do next.
So I'd go find the next personto tell me what to do and it
would work for a while until itdidn't, and then it was just
like this vicious cycle ofalways looking for the next
(12:57):
magic wand to fix me and mybusiness.
And I think I realized that thereason I was like that was
because no one was teaching methe how and the why.
So as a business coach, I waslike I want to teach people the
how and the why so that they'reconfident and hopefully I work
myself out of a job right, LikeI want y'all to go on and be
(13:17):
confident and know what you'redoing and be like I don't need
the next business coach to fixme a year from now.
I can make my decisions goingforward and I know exactly how
to pivot and shift and adjustand keep an eye on things so
that they keep working.
Speaker 3 (13:29):
And the one, the biggest thing, I think, that
made me because I mean,obviously, with only six
sessions, like I really didn'thave the money to take your
program.
But you know, like we were, youknow we were struggling and it
was like, oh my God, you know,and my husband was like, how
much is this course?
And I'm like, no, no, no, butit's gonna work, it's gonna work
, I know it's gonna work.
(13:49):
So, yeah, luckily, you know hewas, he was okay with it because
I was going ahead regardless.
And but, yeah, like I've had,I've had conversations with
business coaches in the past,and when I actually say to them
like, oh well, you know, how areyou doing in your photography
business?
Oh well, I don't, I don't dothat anymore, I just I'm just a
coach full time.
So then I was kind of like,well, why would you give up a
(14:11):
business that was highlysuccessful to coach?
Like, like didn't make sense tome.
And I was kind of like I don'tknow if your information is
going to be very good, Whereasyou you had this huge portrait
business that was verysuccessful and making tons of
money and and coaching.
So I was kind of like, clearlyshe's doing something right.
(14:32):
So let's, let's do this andyeah.
Speaker 2 (14:34):
The rest is history.
I love that.
I think that's always astruggle and I think I say this
sometimes.
It's like my portrait businessI love and it makes me money,
but I feel like I was put onthis earth and I'm supposed to
be helping people with theirbusinesses because I want them
to feel that same way I feelabout my portrait business and
it's such a struggle, I thinkfor me personally and this is
just honest business ownershipand I'm sure a lot of you
(14:55):
listening to this will face thisat one point in time where you
have something that yougenuinely love and it's your
heart and soul and you do itbecause you love it, and then
you have something else thatreally pays your bills and it's
like I do my coaching businessbecause I love it.
My photography business pays thebills and pays me really well
and it's a really delicatebalance, juggling the two and
the two, and I always laugh andsay that my coaching business
reminds me what it's like to bein your shoes, because my
(15:18):
photography business is reallyhuge and successful and it works
and it runs well, whereas mycoaching business I'm still
learning and I'm still growing alot and I'm still trying to
sort through all of it and allthe noise and stuff too.
So it kind of keeps me groundedwith knowing where y'all are at
and remembering the struggle.
But tell me, we got to meet inperson at Canadian Imaging.
(15:38):
You got to hear me speak atCanadian Imaging my first time
on stage.
When you met me in person, wereyou disappointed.
I'm just kidding.
Speaker 3 (15:47):
You know what's funny ?
You were a lot taller than Ithought you were.
That's right.
I remember you telling me thatit's like oh.
I didn't think you were thattall.
Speaker 2 (15:54):
I have this like extreme fear because I remember
I went to so many workshops andstuff in person when I was like
in my learning phase of myportrait business and I remember
meeting like the people hostingthe workshop and being so let
down by them in person and beinglike they are not like they are
in person, like they are inonline they're so nice and
online and in person they'rejerks.
(16:16):
So I'm always so nervous I'mgoing to meet somebody in person
and be like I'm not the sameperson.
No, I am the same person Atleast I try to be so if any of
y'all ever meet me in the wildor see me in the wild, do come
say hi and talk to me.
I am happy to talk.
I might take, but I lovegetting to meet y'all and it was
(16:37):
so fun to get to meet y'all andhopefully I'll get to come
again to Canada soon or maybeI'll convince you to come to the
US sometime, right?
Speaker 3 (16:44):
Well, and I find you were exactly who you know I had
been chatting with.
So, yeah, there was.
There was no difference in youwhatsoever.
You were exactly the sameonline as you are in person.
Speaker 2 (16:54):
Well, I appreciate that.
That's good.
That's my big insecurity aboutcoaching and meeting people.
So I have a question.
There's something I wasthinking about earlier that I
wanted to ask you, but I losttrack of it.
Okay, can we talk about thepriceless thing, about ditching
your priceless?
Yes, that's a good one, becauseI have a podcast episode about
it and people are always likeyou do what you don't have a
(17:17):
price list.
So the first question is didyou ditch your price list?
Did you think I was insane?
Speaker 3 (17:24):
when I said that, and how has that journey been?
That would be a yes and a yes.
Like I said, I had been likebefore I joined any of your
programs.
I was sucking up all of yourpodcast information and so I was
listening to that episode.
I can even remember exactlywhere because I was driving and
I can remember the day, and Ican remember the day and where I
was and I thought, oh, my word,this woman is insane.
(17:47):
How is it that you don'tprovide you know, because every
year I would make the reallypretty PDFs and all the
information and I was like, andshe wants me to get rid of it,
like just completely, like gone,and but again, I blindly
followed your advice and I gotrid of my price list and, the
most interesting thing about it,no one asked for it.
(18:10):
I have yet to be asked for theprice list and how long would we
say it's been?
It's been like a year and ahalf.
Speaker 2 (18:17):
Yeah.
Speaker 3 (18:18):
Yeah, no one asks and I tell them you know in the
info call what it costs, whatthe average.
You know the I do the thing andno one's asked.
It's, it's I don't know.
To me it was mind blowing Likeit was crazy.
Speaker 2 (18:33):
Um.
So okay, if there's like onebig lesson that you think you've
learned, or the most importantthing that you think you've
learned that you think everyonewho's listening to this needs to
hear, what would it be?
And for the record, so everyoneknows that's listening.
I am putting cory on the spot.
She didn't even know she wasrecording a podcast until we
started our call today and thenI was like, hey, let's record a
(18:54):
podcast together.
So totally on the spot rightnow.
Speaker 3 (18:58):
Oh, the one big thing I think it was that you're like
building systems within yourbusiness.
That, for me, was like I, likeI said, I went from six sessions
the one year and was, you know,between life and I have a small
hobby farm and a husband andkids, teenagers and I was sort
(19:19):
of struggling to manage, youknow, even though I only had,
like you know this, reallyreally small, you know amount of
clients.
And then I went, you know, fromsix to 40.
But I'm not working as much,which I think is just insane.
Like, how is it that I haveworking as much, which I think
is just insane?
(19:39):
Like, how is it that I have,you know, three times as many
clients, but I'm doing half thework?
And that's because you taught mehow to automate and when, where
to automate, and you know howto streamline it.
So, yeah, the systems thing andI'm constantly building out
systems now for everything, andit's, it's just streamlined my
life.
I have more free time to do thethings that I want to do, you
know, and I don't have to worry.
(20:01):
Like my business is, you know,like my social media posts are
going out automatically.
You know the marketing is isdoing its thing, and you know,
I'm sitting by the fire drinkingmy coffee.
Speaker 2 (20:13):
Yeah, it's funny.
I actually I don't know if I'veever said this on the podcast I
hate the word systems and Ihate systems, but I know that
systems are necessary to survive.
I like making systems to breaksystems.
I'm that person.
So when Corey sits here and islike systems I've learned
systems that makes me so happybecause I struggle with that
personally.
So the fact that you took thataway is something big.
(20:35):
I think like personally, thatis something that I had to learn
how to create a process foreverything I did and like make
it.
So I didn't have to think aboutit a whole lot because I was
doing so many sessions a year.
Whenever I did 365 Days ofHorses my first year in my
equine brand.
I shot all of those sessionsand it was just me.
(20:56):
I had somebody that helped mewrite some blog posts, but the
thing that I realized was that Ihad to get rid of all the fluff
in my business and I had tohave a way that everything
happened in order to survive andthat has allowed me to operate
at capacities far beyond whatmost photographers do with the
very small team, because there'sa process and like even
(21:16):
marketing is like a system, likeit happens social media.
It happens a certain way andthere's a certain plan and a
certain process and you don'thave to think a lot about it,
you just do it.
Speaker 3 (21:25):
So I think what you mentioned is key getting rid of
the fluff.
It's because when I when Iwould, you know, do a session
for a family, they'd put intheir order.
I would send in the you know,put my order in with my lab.
Then, you know, they would sendit to my house.
I would open it up and look atit, then I would repackage it
(21:46):
all pretty and then I'd spendadditional shipping and send it
up to my client.
And then when you're like, no,don't do that, that's just a
waste of time, and I thought, oh, but the pretty packaging, oh
my God, like I charge a lot ofmoney.
The clients are, you know,they're just what, do you mean?
Just drop ship it from the lab?
Okay, yep, let's do that.
(22:07):
And yet no one has been like,oh my God, it came in the box
from the lab.
Like I'm so disappointed, likeI'm so disappointed and it just
saved me, like so much time andmoney.
Speaker 2 (22:18):
Yeah, I'm glad you brought that up because that is
one thing.
I have had the conversationnumerous times with coaching
clients.
It's like, okay, you don't havetime, what can we cut out?
What's not important, what'snot making you money, what's not
making your client's life thatmuch better?
And we live in this bubble wherewe think like, oh, we're
supposed to do all these thingslike package our stuff pretty
and hand deliver it to ourclients.
But our clients don't know that.
(22:39):
Instead, if we shift thenarrative to like you're going
to get your portraits reallyfast because they come directly
from the lab to your doorstep,you don't have to meet me, you
don't have to see another person, you don't have to put on real
pants to come do this.
It's fast, it's easy for you.
That flips this whole narrativeof you have to do the pretty
packaging and you have to handdeliver really on.
It flips it upside down.
(23:00):
But to us we hear everyonesaying, well, you have to do
this because everyone does this.
So then we have this guiltabout not doing the thing until
we realize that it doesn'treally matter, as bad as that is
to say.
Speaker 3 (23:14):
No, and it's funny because I was chatting with
another.
So I have two client bases, Iguess you would say.
I moved to my community eightyears ago now, so I still have
clients in my old community andthey're six hours away.
And then I have my newcommunity, and so I had a
photographer say to me well, doyou?
You don't drop ship to yourlocal clients, do you?
(23:34):
And I'm like oh, yeah, yeah, Idrop ship to everyone.
It doesn't matter if you livenext door to me, I'm drop
shipping it to you.
Speaker 2 (23:42):
I love it.
Yeah, I think like you don't.
You don't get to play at a highlevel by doing what everyone
else is doing.
You have to be willing to dothings differently and stop
caring about what everyone elsesays.
You have to do yes, in order todo things differently and
bigger, and all of those thingswhich not everyone wants to do
bigger.
I want to do bigger.
(24:03):
I'm doing bigger.
I'm doing an insane amount ofsessions a year and I love it.
But I didn't get here byplaying by the rules and I
didn't get here by listening toit, honestly, even listening to
what my business coach at thetime told me.
My business coach at the timetold me that what I was doing
was a stupid idea and I shouldnever do it.
And I just say, like, look atme now, right?
So I think it's reallyimportant to just not hold
(24:24):
yourself to what everyone saysyou should do.
Speaker 3 (24:27):
Well, the other thing that you taught me that was
sort of game changing was thewhole idea of.
Did you post it a hundred times?
Changing was the whole idea of,but did you post it a hundred
times?
You know, because I remember,you know, prior to you know,
pre-corinda, I launched, youknow, I was looking for more
clients and I had this idea andI launched it.
(24:48):
I made a landing page and Iposted about it I think three
times and no one bit, and so Iabandoned it and it was like
well, obviously no one'sinterested in that, so let's go.
So I'm actually bringing it backnext year and I'm going to
remarket it and relaunch it andI bet you it'll be successful.
(25:08):
You know and if it's not, thenat least I know that you know
from your teachings and how tomarket and how to promote
something that I gave it my alland it literally was a bad idea
yeah, I think that's.
Speaker 2 (25:23):
I think that's important.
We all too often like putsomething out into the world and
we think like nobody wants this, never mind, I'm gonna delete
it, I'm gonna pretend like itnever happened.
But in all reality, we haven'tput it out there enough, we
haven't shouted it from therooftops enough, we haven't
exactly told everyone we know.
We've just like put a socialmedia post out and expected
everyone to see it yeah, andthat was.
Speaker 3 (25:43):
that was a huge thing for me.
It was like wow, like yeah,three times.
I doubt anybody even saw it.
Like you know, with the waythat social media goes and how
quickly and busy everyone'slives are, you know, the
beginning of the year I had apromotion going and I had three
posts a day and I was so nervousat first, like oh, I'm spammy
or I'm, you know, people aregoing to be so sick of hearing
(26:07):
about it and me and blah, blah,you know, and all I got from
people like friends, family andpotential clients was, oh, wow,
you know, like I see you'veupped your social media Like no
one was.
Like you know, oh, my God,corey, like you're too much.
So yeah, that was, that wasanother big game changer.
Speaker 2 (26:26):
That's amazing.
So if, what would you say?
Because I have a lot of peopleask me this what would you say
the difference between our yourMagic Year program, which is
kind of our starter program, andour full program, Master your
Mind and Money?
How would you describe thedifference between the two?
Speaker 3 (26:40):
Your Magic Year is the appetizer year is the
appetizer and your master, yourmind and money is the full
buffet with every type ofcuisine you could want and more
and dessert.
Speaker 2 (26:55):
I love that.
So let's talk about your magicyear for a second.
In your magic year we have liketrainings that we do and
sometimes we'll do like Q and acall in there.
Um depends on the month.
So what were those trainingsthat we did in your magic year
like for you Trainings in yourmagic year.
Speaker 3 (27:09):
Yes, we did Well when we first.
I was your first launch, so wejust did mostly the trainings of
sitting, like and I remember, Iremember one of your it was in
the very, very beginning and oneof your days it was only
supposed to be like a two hourmeeting and I think we went for
like three and a half hours andyou were like I want to keep
(27:30):
going, but I don't want to, youknow, explode your minds and
brains, so yeah.
So then it got kind of dialed inand we did I think you, we only
did up to two hours, didn't we?
Yeah?
normally around two hours, andthen we did.
Then you introduced the Q andA's and and it was just the
(27:51):
perfect balance of cause.
Sometimes I find like you know,you're, you're listening to,
you know a training, and thenyou're like, oh, but I'm missing
one piece.
You know cause, we all learndifferently and we all learn at
a different rate.
And so I found that the Q andA's was that perfect link, you
know, to connect everything.
If you didn't fully understandwhat was going on, right, did
(28:12):
that answer it?
I kind of.
I kind of rambled.
Speaker 2 (28:14):
How would you okay so describe the Q&As Like?
I think people have experienceda lot of different types of
Q&As.
Tell me kind of from yourperspective, what those are like
, if you were trying to explainit to someone.
Speaker 3 (28:24):
Yeah.
So basically the Q and A's, youknow you could ask any question
, like it didn't.
You know you didn't have tostay within.
I have a.
You know we just did marketing.
I have a marketing question.
Like you, you could ask anything.
You know, if you had somethingcoming up in your business that
was unique to you, that was atime to ask it.
And what I loved about the Q&Asis I always tried to come up
(28:45):
with.
I don't even think I've everhad a question in any of your
Q&As, but I went to them alleven though I didn't have a
question, and I still learned somuch from other people's
questions, or or just you and Ijust chat, like I mean, cause I
think there were a few Q&As thatit was just me and you and then
no-transcript information fromeverybody and different genres
(29:33):
too, like that's the other thing, that is, you know, I think
maybe people don't realize, likebecause you're an equine
photographer, I think they thinkthat they have to be an equine
photographer to get the most outof your program, which is so,
not true.
Speaker 2 (29:46):
I don't think we even really talk about horses that
much.
Speaker 3 (29:49):
No, just us horse people, yeah, just us horse
people.
Speaker 2 (29:54):
I love that.
Okay, so if somebody wasthinking about joining either
one of the programs, what advicewould you give to them?
Speaker 3 (30:02):
The advice I would give to them would be finish the
section you're working on andinstantly implement that in your
business.
That's how I did it, like Ididn't just do the whole program
and then implement like everymodule, so like let's just say,
okay, we're doing the bloggingmodule, so anything you, you
(30:22):
know, taught us, I instantlyapplied in my business, and I
think that's one of the reasonsI've had so much success is
because I'm actually doing thework and I'm doing the work
immediately right.
So because it is, there is aninsane amount of information.
I actually took notes everytime I listen to anything and I
have like a three inch binderthat is literally full.
(30:44):
I had to go and buy a secondbinder to fit all my notes.
Speaker 2 (30:48):
I need a picture of this.
Speaker 3 (30:49):
Oh yeah, I'll have to send it to you because it's
crazy, but by implementing itimmediately, it's stuck in my
head and it has now just becomea part of my life and I didn't
forget.
Right, like I think, if youjust carried on and moved on and
then went back, I think thatwould be so overwhelming.
Speaker 2 (31:06):
Well, that's something I tell people.
It's like, if you treat thislike you're in a classroom
setting and you're hearing theinformation once and only once
and you have to take thatknowledge and you have to know
it because it's important foryour survival, treat it like
that when you go through it.
Because I feel like there's abit of a culture around courses
these days where it's like, oh,I can go back and watch it later
(31:29):
or I can just listen to itpassively and then I can learn
something.
And I'm like don't do that.
That doesn't listen to it.
Once, trust that you absorbedthe information or took notes or
did what you need to do tolearn it or implement it.
Then move on, because it's notlike you're memorizing every
bone in a body.
It's like you're learning theprocess of how to build a price
(31:49):
list and as you learn that,listen to me teaching you that
process.
You're doing the work andputting into action, so you know
how to do it.
You don't need to come back andwatch the video 10 times.
Hopefully, you should just beable to do it and implement as
you go.
And then, if you get sticky andyou're like, wait, hold on,
what did she say about that.
You can go back and listen tothat one section, yep.
Speaker 3 (32:11):
And I think that, like your big program, I don't
think I've ever gone back andre-listened to anything.
I don't even think I've goneback and checked my notes, like
by listening to it and thenimmediately implementing it like
it was just there.
The only course of yours that Ido go back is the five steps to
wall art, but that's notbecause I'm not retaining, it's
(32:33):
because there are so many.
You know, like when you talkabout the different, like how to
deal with the different buyers.
You know your over lover, yourunder lover, your, you know
those kind of things.
There's so much in that thatyou know.
Speaker 2 (32:52):
I will go back and listen and things like that.
I love that.
That's amazing.
There has been so much goodinformation shared.
This has been so helpful andfun to kind of go back and
relive your journey.
I'm glad we were finally ableto do this.
Is there anything else that youare just dying to share, or is
there there a business?
One business tip that you wishevery photographer knew?
Speaker 3 (33:09):
business tip get on the phone with your client, even
if it's uncomfortable, and like, honestly, I am such a dork and
my very first info call Iliterally was, you know, trying
to read it off of the paperbecause I hadn't.
I was so nervous and I fumbledand I sounded even more dorkier
(33:30):
than normal.
But, honestly, like we're allhuman, and all I did was
acknowledge you know what a dorkI am.
On the phone, sorry, I'mfumbling, you know.
And my client, I mean shebooked me and she still spent
money, so it really doesn'tmatter, just get out there.
And yeah, that is probably I.
Now I will ask for the business,I will ask for the sale.
(33:54):
Before I wouldn't.
You know, I would never thinkto say to somebody you know what
we should do this, like youknow when was the last time you
were photographed?
Hey, let's do a session.
You know we've been talkingabout this for years.
I mean, like, just do it now.
And you know, does everybodysay yes, no, but you know some
do.
And there I go Like, yeah, thatwould be my thing.
Speaker 2 (34:17):
It's crazy that there's just like little words
that I hear you saying that.
It's like you've learned how touse those words and you like
know them and they're such a bigpart of your brain now that
they just like flow off yourtongue so easily.
Like saying like why haven'tyou done it?
Let's do it.
Like that's something I say allthe time and I say it to every
person I meet, and I was on thislittle like marketing.
(34:37):
Somebody invited me to do likethis I don't know, it was like
60 second marketing tip orsomething like that and that was
my tip.
It was like ask everybody likehave you done this?
Why haven't you done it?
Let's do it.
Like just say that everywhereyou go and I do, I say it to
everybody and it like myhusband's like here we go again,
but it will make you more moneythan anything else.
(34:58):
Honestly, it's just callingpeople in and saying like let's
do it, and doing it organicallybecause you care.
Like you can't sleep at nightknowing that you missed an
opportunity to create somethingthat is so powerful and so
impactful in their lives butalso pays you.
So you know.
Speaker 3 (35:14):
And I think, once you find your own voice and your
own way, you know, I'm a little,you know I'm a small town girl,
you know was raised by a youknow truck driver, and you know,
so I would say I am a littlerough around the edges and you
know, with the words, sometimesI choose, but, um, but that,
(35:35):
like people don't feel like I'mbeing sleazy because I'm, it's
organically me, but I'm just,like you know, hey, let's do.
I was at my father's memorialand I was still asking for sales
, like you know, because I'm afamily photographer and I don't
have any photos of my dad and Itogether and he's been gone
(35:57):
three years and, like you said,right, like it's, it's um, oh, I
lost my train of thought anyway, but you know, just being able
to talk to people because, oh,that's what it was, because you
care, and so I'm at thismemorial and I'm talking to
people who are like you know, Ilove your photos, they're so
beautiful, and I'm like, well,you know, like I don't have any
(36:17):
photos of my dad, so don't endup like me, hey, let's do a
session.
Yeah, you know, and not oneperson was like you know, oh, my
god, you're sleazy, or you know, they were just like that's so
true and you're right and I did,I did book some like, but again
, it was more because I cared,because I had just had this
experience and I had justlearned from this experience
(36:40):
that I know there's no photos ofmy dad and I together as adults
, you know, and that's sad, andso I was just sort of talking to
people as though I was likedon't follow in my footsteps.
Do the thing, spend the money,you won't regret it, yeah.
Speaker 2 (36:55):
And I always say, like there's a part of it that
is is like we have to make moneyand this is our livelihood, but
there's a part of it that likewe're doing this and it's our
livelihood because we love itand we care about it.
Speaker 3 (37:06):
Yes, and if you always lean into your heart and
your soul and who you are andwhat you believe in, the
importance of that as theprimary, true, like motive, the
other stuff falls into place andit falls into place naturally
but I think that goes back to,you know, the part of the course
where we're finding our why andeven though that is probably
the most frustrating part of thecourse, where we're finding our
why, and even though that isprobably the most frustrating
(37:27):
part of the entire program,right, you know, because it
doesn't, it doesn't happen.
You can't force it, you can'tlike, and it's the slowest part
too, because you have to kind ofsit with it and and like I mean
I had tried figuring out my whyright from the beginning and to
come up with a sales pitch.
(37:48):
You know where my my 32nd.
This is what I do, and itwasn't my till my last trip down
to my old community that wefinally nailed it, like, and
it's my why, and I totallyunderstand my why, and but yeah,
but don't get hung up on thateither, like, don't stay on that
one, or you'll miss the rest ofthe program.
Speaker 2 (38:06):
Yeah, that's 100% true.
People get stuck there and theyhang on to that and they're
like I need the answer.
But the answer doesn't comeright away.
Sometimes it takes time andit's a journey, and I think it's
a never ending, always evolvingtype of journey.
So absolutely.
Speaker 3 (38:23):
Yeah, do you mind sharing your?
Why my?
Okay, so here's my.
My pitch is is that I am asilent storyteller.
I create legacy portraits forpeople who do not want to be
forgotten.
I love that.
Speaker 2 (38:34):
So my why is helping people see the magic inside of
themselves and the relationshipsthat they have that they
oftentimes miss out on theyoftentimes miss out on.
So, and also in my coachingbusiness, I help people see the
magic inside of them as abusiness owner that they don't
see and pull that in out of them, so that way they realize they
are capable of being thatbusiness owner and there is that
(38:56):
sparkle of that inside of them.
They just have to reach downand find it.
Speaker 3 (38:59):
So, yeah, and I love that.
In the journey to find your why, you're constantly like but why
does that matter?
With every quite like, you knowyou think that well, this is
why I do what I do.
And then you're like but whydoes that matter?
And then you're like uh, butthe digging deep, like and just
(39:22):
be prepared.
Speaker 2 (39:23):
Yes, hi, my name is Karinda.
Speaker 3 (39:23):
I am a business coach that loves to make people cry,
but it's with good intent andI'll never forget because it was
pretty new in.
I was pretty new into theprogram and I think there was
probably like 25 other people inour Zoom call and there I am
like a blubbering idiot.
Speaker 2 (39:39):
I definitely got you on that call, but it was good,
it was good, amazing.
Well, this has been so good.
Thank you so much for all ofyour time today.
If people want to find you andfollow along with your journey,
how can they find you online?
Speaker 3 (39:53):
I am.
My website is Cori LindrosL-I-N-D-R-O-O-S photographycom
and I'm on Facebook same thingCori Lindros Photography as well
as Instagram, cori Lindu'sPhotography.
You can find me everywhere.
Speaker 2 (40:09):
I love that and Cori also is known because she does
this really cool thing for theCanadian photographers at her
house.
Can we?
Speaker 3 (40:18):
tell everyone what you do.
Speaker 2 (40:19):
Let's tell everyone what you do there, because I am
super jealous of this and I wantto become a Canadian PPOC
member just so I can come toCamp and Create and hang out.
Speaker 3 (40:31):
So, yeah, one year we just I'm on 10 acres of
property, and so what we decidedto do I was the BC regional
chair for the interior and wehad to come up with a summer
event, and so what we did was wedecided we were going to do a
thing called Camp and Create,where photographers come to my
property.
It's over three days and wecamp and then we also have
(40:54):
attendee led talks, you know.
So I go through who signed upand if they want to speak, they
can, you know, put togethersomething.
So one year we had somebodyteach us all how to shoot the
Milky Way, and so at midnight weall went down.
There's a little lake just downthe road from me and we all
walked down there and we shotthe Milky Way.
I've had pet photographers,we've done studio like and we
(41:18):
just all get together.
There's about, you know, Ithink I can only accommodate 15
photographers and then theirspouses, and it's just a fun
weekend of hanging out, you know, learning a little bit, you
know, sitting by the fire.
We always have fireside chatsat night about business and
things like that, and it's justa great fun event.
We always have a challengebecause it is, you know, camp
(41:39):
and create, and so, yeah, youhave to.
You know, like last year we didthe challenge, I had about
eight items and you pulled out apiece of paper from a jar and
you had to pull out two.
You got the item and it wasthings like a roll of toilet
paper or a light bulb and thenyou had to make an image from
using those items and then wejudge it at the end and you get
(42:03):
bragging rights.
But yeah, it's just a fun eventand yeah, it happens every July
.
Speaker 2 (42:09):
I love that, and if you haven't had a chance to
attend Canadian Imaging, Ihighly recommend checking it out
.
It was so fun to go two yearsago and I wish I could have gone
this year, but it interferedwith my dance studio portraits,
but it's really a fun group.
If you've been to like imagingin the US, it's huge and massive
and overwhelming and there'sjust so much, whereas Canadian
(42:30):
imaging felt like much moreintimate and like a smaller
gathering of people and everyoneknows everybody and it's just a
totally different vibe.
It was super friendly, so Idefinitely recommend going at
least once for my Americanfriends to go check it out.
Also, it's really Canada's wayprettier than here, like the
places they have theirconference.
(42:50):
I'm like this is so pretty.
Why do I live in Texas, whereit's flat and ugly and we have
gross water with no animals?
So you know that's anotheradvantage too.
So y'all should definitely gocheck it out there.
Awesome, kori.
Well, thank you so much forjoining us and I cannot wait to
hear an update of how manysessions you end up booking by
the end of this year, becauseit's only May and you have that
(43:13):
many sessions booked already.
So I'm sure this year is goingto be crazy successful for you.
So thanks for joining us.
Thank you for having me.
Speaker 1 (43:20):
Thank you so much for listening.
If you enjoyed this episode andyou'd like to support the
podcast, please make sure youshare it on social media or
leave a rating and review.
As always, you can check outthe links and resources in the
show notes over atmasteryourmindmoneycom.
To catch all the latest from me, you can follow me on Instagram
at masteryourmindmoney anddon't forget to join our free
(43:40):
Facebook group PhotographyBusiness.
Tune Up with Corinda Kay.
Thanks again and I'll see younext time.
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