Minutes with Marcia B. | Multifamily Podcast from Apartments.com

How did a Dale Carnegie trainer end up in mergers and acquisitions? Patrick Morin of Transact Capital joins Marcia B. to share his story. He explains the ingredients of a successful M&A, the secret to public speaking, and the mission that’s driven him ever since his son died in a tragic accident.

How would renters react to an AI-based leasing agent? Lacy Brown of Case & Associates shares the surprising results of a venture into artificial intelligence. She catches Marcia B. up on the latest from the Oklahoma-based property management company where Marcia began her career. The two discuss the passion driving onsite teams and why it’s important to be daring.

The four female chairs of the National Apartment Association board of directors sit down with Marcia B. to reflect on the biggest shifts in the industry. From breaking the glass ceiling at NAA to the top lessons learned from the COVID-19 pandemic, these leaders explore where the industry has been and where it’s going. Join the conversation with Mary Beth Woodard, Alexandra Jackiw, Cindy Clare, and Ronda Puryear.

Marcia B. sits down with multifamily power couple Greg and Sloane Cerbana. Their wide-ranging conversation explores the crucial role of multifamily organizations at the local, state, and national levels. How can the multifamily industry empower employees, build bridges to the next generation, and find solutions to homelessness?

Marcia B. speaks with Daryl Smith of KETTLER. They discuss why the chief marketing officer left a career in public television for multifamily, how to build an effective brand identity, and what aviation has to teach the apartment industry.

It took a leap of faith for Robert Gasteiger to dive into the marketing side of the multifamily business. The vice president of marketing at D.R. Horton joins Marcia B. to share his career journey and top insights. They discuss why build-to-rent homes are growing in popularity, which two priorities matter most to residents, and how cooking, customer service, and career building all tie back to the same theme.

Driven by a passion for processes, people, and problem solving, Sharon Hatfield of Cushman & Wakefield loves her work. The chief operating officer joins Marcia B. to share the “series of fortunate opportunities” that brought her to where she is today. She shares her best advice for industry newbies, her trick for recharging, and her secret for finding balance each day.

From his early days as a leasing agent in Salt Lake City through his leadership role today, one theme has remained a constant in Matt DeGraw’s career: the importance of relationships. The president and CEO of Bridge Property Management sits down with Marcia B. to share his story and open up about why names, handshakes, and priorities are indispensable to a successful multifamily business.

Marcia talks to Lisa Taylor from Greystar. In this far-reaching conversation, they discuss what’s new in the build-to-rent sector, how women in multifamily have supported each other, and why continuous learning is essential to staying on top.

Marcia chats with Tony Sousa from RPM Living. They discuss how a former news anchor and limousine driver found his purpose in the multifamily industry, why it’s important to surprise and delight your residents, and what it means to give back from a global perspective.

Marcia sits down with Jennifer Staciokas, president of Western Wealth Communities, to discuss the importance of workplace culture in the multifamily industry. From creating rapid growth within a startup environment to celebrating the wins, large and small, Jennifer shares her top tips on how to successfully lead teams from the ground up.

Marcia goes deep with Melissa White about surviving tragedy and continuing to thrive. The managing director of Perennial Properties shares how personal and professional support can be a lifeline, why and when it’s worth letting go of the little things, and what inclusion truly means.

Marcia talks with Laurie Lyons about what it takes to build a company from the ground up, how the pandemic has transformed renter needs, and why a chance encounter on a cattle ranch changed Laurie’s life. 

Marcia speaks with Jamie Gorski, the chief experience officer for GID-Windsor Communities. Jamie shares her strategy for centering the customer and explains why multifamily marketing has become a tradition in her family.

In this first episode, Marcia chats with LuAnne Acton Ross, the executive vice president of Asset Living and previously JMG Realty. They discuss the past and future of women in the multifamily industry, the most memorable advice she’s received, and what keeps her motivated.