In this episode, Aveline Clarke sits down with Adrian Sandy, a brand strategist with over 25 years’ experience building successful brands across diverse sectors—from beverages and snacks to personal care and not-for-profit. Adrian shares his mission to “cut through the bullshit and capture the gold” for people wishing to build uncopyable brands. Together, they explore the power of authenticity, the importance of reframing what’s possible, and the magic that comes from mining the gold in people’s stories and ideas.
Here’s a summary of what they discussed:
[00:02:18] Adrian reflects on the significance of recording on his late father’s birthday and the value of authenticity in conversation.
[00:03:15] Life in Sydney, the joys of spring, and the importance of connecting with people in your own time zone.
[00:04:20] The journey to finding purpose as an adult and how pivotal life moments shape our mission.
[00:04:52] Adrian’s years performing improvised comedy and how it shaped his approach to creativity and business.
[00:10:00] Lessons learned from conducting research in unexpected places, including the Ural mountains.
[00:15:30] The story behind a memorable job interview interrupted by Michael Jackson.
[00:22:00] Why questioning and reframing are at the heart of Adrian’s work with brands.
[00:35:00] How to mine for the gold that already exists in people’s heads and unlock uncopyable value.
and much more…
Enjoy!
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The YouTube episode:
Here's some information about our guest, Adrian:
Adrian Sandy
Brand Strategist & Creative Consultant
25 years building successful brands across beverages, confectionery, snacks, fresh food, personal care and not-for-profit sectors.
On a mission to cut through the bullshit and capture the gold for people wishing to build uncopyable brands.
Something Interesting About You
- Performed improvised comedy for many years.
- Conducted research groups in the Ural mountains.
- Once had a job interview interrupted because Michael Jackson walked in.
What are you famous for?
- Helping people reframe what is possible and change their perception.
- Mining for the gold that already exists in people’s heads.
Website URL:
Social Media URLs
LinkedIn: https://www.linkedin.com/in/adriansandy/
The purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others.
If you'd like to get in touch please contact us at contact@6starleaders.com
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