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January 8, 2025 38 mins

What if your favorite pair of sneakers could be a canvas for your creativity, blending art, culture, and personal style? If that idea excites you, you’ll love this week’s episode of MissionCTRL. We’re stepping into the world of custom sneaker design with Matthew Smith, founder and owner of Kicksmith Studio, where he’s reimagining the traditional paint-and-sip concept—this time, for sneaker enthusiasts.

With a background in financial services and banking, Matthew discovered a passion for entrepreneurship and turned it into a thriving business. In this episode, he shares how his corporate experience helped him master time management, location strategy, and building a scalable franchise model for Kicksmith Studio.

Tune in to learn how Matthew is painting a bold future for sneaker culture—and how you can step up your own entrepreneurial game. This is one conversation you won’t want to miss!

Find full episodes of Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.

Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.

Subscribe for more weekly branding and entrepreneurial content here! To learn more about Peralta Design's work visit peraltadesign.com.

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