What if giving back could be as seamless as online shopping? This week on MissionCTRL, Ramon and Kevin are diving into the intersection of philanthropy, technology, and entrepreneurship with Christina and Buddy Prete, the visionaries behind Shopping Anyway.
When her father passed away in 2022, Christina found herself continuing his decade-long legacy of charitable giving—handling donations to organizations like Beth-El Center and Wounded Warrior Project. But she quickly realized a gap: nonprofits often struggle with donor engagement and streamlined contribution methods. So, she built a solution.
In this episode, the PD crew explore her journey from creating a business plan to forming an LLC, bootstrapping without investors, and the power of app prototypes in bringing an idea to life. She shares insights on making nonprofit support more user-friendly, leveraging WordPress for web-based functionality, and incorporating Instacart-style delivery options to simplify donations. Plus, they discuss how organizations can use branding and notifications to engage donors on a subscription basis. If you're passionate about tech for positive impact, app development, and trusting the process you won’t want to miss this one!
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Find full episodes of Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.
Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.
Subscribe for more weekly branding and entrepreneurial content here! To learn more about Peralta Design's work visit peraltadesign.com.
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