In this inspiring episode of Mission-Driven Founders, Wanda Malhotra sits down with Francesca Giobbi — entrepreneur, social innovation strategist, and founder of the FreedomeE Colabocracy movement.
Francesca’s journey spans from Milan’s high-fashion world to becoming a global force for conscious business, collaborative economies, and purpose-driven leadership. After interviewing more than 10,000 entrepreneurs worldwide, she uncovered a universal struggle with client acquisition, market distrust, and outdated competitive structures. Her response was bold and visionary: Colabocracy — a model built on collaboration in labor with meritocracy, designed to rewrite the way we work and do business.
At the heart of her mission is the Freedom Wallet, an algorithm that tracks positive impact across social, environmental, commercial, and financial actions, helping entrepreneurs connect, co-create, and thrive through shared value. Francesca’s work empowers change makers to transform consumption into conscious action, build accountability through certifications like the CMB Certification, and shift the mindset from competition to collaboration.
Together, Wanda and Francesca explore the future of work, the power of collective intelligence, and why education, transparency, and conscious consumption are essential to building healthier ecosystems. They also dive into the personal journey behind FreedomeE — from burnout and rediscovery to building a platform that unites people, technology, and purpose across the globe.
Whether you’re an entrepreneur, innovator, or mission-driven leader, this conversation will inspire you to rethink what’s possible when business becomes a force for collective prosperity.
Connect with Francesca:
Instagram: @francescagiobbi
Website: freedomee.network
Click here to watch on youtube.
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