On this episode of Mission-Driven Founders, we sit down with Dawn LaFontaine, founder of Cat in the Box, who turned her love for cats into a profitable, mission-driven business. 🐾
Dawn shares how she identified a gap in the pet market, overcame startup challenges, and built a brand that seamlessly balances innovation, design, and wellness. Her journey offers actionable insights for entrepreneurs looking to launch, grow, or pivot a business—no matter their stage in life.
Key Takeaways:
- Launching a business as an empty nester and turning passion into profit
- Designing products that are both functional and marketable
- Navigating the competitive pet industry and spotting emerging trends
- Building a brand that creates impact through animal rescue and wellness
This episode is ideal for mission-driven founders, aspiring entrepreneurs, and anyone seeking to turn passion into a thriving business.
👉Support Dawn:
🌐 Website: thecatisinthebox.com
📸 Instagram: @the.cat.is.in.the.box
Read More: Full interview on Crunchy Mama Box & Authority Magazine
🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!
📖 Get your copy of Women in Wellness on Amazon or on our website:
🌍 Explore Crunchy Mama Box and discover certified wellness products:
✨ Learn more about the CMB Certification Program
🎧 Subscribe to Mission-Driven Founders
📲 Follow us on
Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.
Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.