On this episode of Mission-Driven Founders, we sit down with Tatiana Alonso, CEO of Gerando Falcões International, who transformed a grassroots initiative in one favela into a global nonprofit movement impacting over a million lives.
Tatiana shares how she went from corporate law to mission-driven leadership, the challenges of breaking cycles of poverty, and the groundbreaking programs that are reshaping communities with dignity, resilience, and hope. Her journey offers powerful lessons for aspiring changemakers and nonprofit founders who want to scale impact and lead with purpose.
Key Takeaways:
This episode is ideal for aspiring nonprofit founders, social entrepreneurs, and anyone seeking to create lasting impact through mission-driven work.
👉 Support Gerando Falcões:
🌐 Website: gerandofalcoes.com
📸 Instagram: @gerandofalcoesint
📸 Instagram Brazil: @gerandofalcoesint
🎟️ Upcoming Fundraising Event – New York Benefit Dinner, October 6th, 2025 (tickets sold out, but you can still support through donations or the silent auction): Donate or Bid Here
🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!
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Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.
Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.
Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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