Why Credibility—Not Content—is Your Most Undervalued Marketing Asset

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May 15, 2025 • 15 mins

What’s the biggest myth about PR and media coverage? In this episode, ⁠Adam Torres⁠ and ⁠Shanté Micah⁠, Founder of Good News, explore PR and how founders can increase their digital footprint. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Why Credibility—Not Content—is Your Most Undervalued Marketing Asset