Missions to Movements

Missions to Movements

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert. Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices. Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.

Episodes

August 12, 2026 26 mins

If you've ever wondered what's possible with zero full-time paid staff and zero development budget, this episode is for you. Magical Creatures Sanctuary is a 100% volunteer-run farmed animal rescue on Hawaii Island that cares for more than 100 rescued animals, and today, 48% of their individual donor revenue comes from recurring gifts, with an 83% donor retention rate.

Executive Director Jill Vanderhoef joins me to break down their ...

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How do you walk into the end of the year with your monthly giving program finally built? More than HALF of the nonprofit professionals who joined my recent monthly giving webinars either had no recurring giving program or had started one and stalled. 

And after analyzing feedback and behavior from more than 1,000 nonprofit leaders, I found that there are three primary barriers keeping organizations from making recurring giving ...

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August is Black Philanthropy Month, so consider today’s episode the kickoff! Kaci Patterson has helped raise and leverage more than $86 million for Black-led organizations. 

As the founder of Social Good Solutions and the Black Equity Collective, she joins me to get into their incredible study. 220 Black-led nonprofits across California created more than 4,000 jobs and generated over $335 MILLION in salaries. These organi...

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Shilpa Alva is on a mission to fix one of the world’s most fundamental problems: the fact that hundreds of millions of people don’t have access to safe, clean water.

Surge for Water is a women-led nonprofit that went from a nights-and-weekends passion project into a global organization delivering clean water, sanitation, hygiene, and women’s health solutions. And after operating across 12 countries and reaching hun...

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Most nonprofits start with the tools. The better question is, what’s the scalable opportunity technology can solve so your team can stay focused on the human interactions that matter most?

With 1 in 2 people impacted by cancer in their lifetime, Mike Osborne and his team at Cancer Council Victoria are applying that thinking to one of their biggest pressure points: freeing up counselors from digging through systems so they can ...

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Way too much of our human capacity is spent on tasks that DON’T require human empathy. That’s how Tim Bachta from Children International is thinking about growth as his team works to expand from 220,000 to 275,000 children served.

Tim shares how his team is using Microsoft Copilot to eliminate the manual work that’s been slowing them down (like letter translation processes that once took months, to systems running ...

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What does the latest recurring giving data actually tell us? In this special State of Recurring Giving episode, three leaders from CharityEngine, GivingTuesday Data Commons, and World Central Kitchen are joining me to unpack the latest recurring giving benchmarks AND one of the most compelling monthly giving case studies of the year.

Together, we're exploring the trends shaping recurring giving today, why monthly donors generate nea...

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Did you know 92% of donors say giving is part of who they are? And that 94% say they're MORE motivated to give when they know exactly where their money will go?

Today I'm doing one of my favorite things – diving into the data and research from Bloomerang's 2026 Giving Signals Report, and sharing the major opportunity gaps every nonprofit should be paying attention to. Generosity isn't disappearing, but it's becoming much more ...

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With AI adoption exploding, what does that actually mean for how you grow your team, your donors, and your impact?

Naria Santa Lucia brought SO much energy and joy to her MC role at the Microsoft Global Nonprofit Leaders Summit, that I had to sit down with her to hear how nonprofit leaders can build practical pathways for using AI in their day-to-day work and cut through the hype.

Naria also brings a perspective every nonprofit needs...

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Most AI conversations are loaded with productivity hacks, but it’s also accelerating scientific discovery in ways most people aren’t even thinking about.

In this live conversation from the Microsoft Global Nonprofit Leaders Summit, I’m talking to Clare Durrett from Answer ALS and Terri Thompson from OnPoint Scientific about how they’re helping cut ALS research timelines by 65%! 

With a shared platform cal...

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This is the first time in 18 years that Christoph Hilligen sees a possibility to radically change the way NGOs operate.

As the CEO of World Vision Germany, he’s already using AI to launch emergency appeals in HOURS and build personalized donor journeys. One of the most fascinating examples? His team uses predictive models to flag which donors may be at risk of canceling, so they can step in earlier and build stronger relations...

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Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin!

Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+...

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What happens when 1.3 billion people adopt AI in just 39 months… and most nonprofits are still trying to figure out where to even start?

While nearly 90% of nonprofits are already using AI, only 6-7% are seeing meaningful returns, which is why I HAD to sit down with Justin Spelhaug, President of Microsoft Elevate, to talk about why that gap exists, and how nonprofits have a once-in-a-generation chance to shape a more inclusiv...

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Monthly Giving Awareness Week feels like the perfect time to bring back repeat guest Dave Raley, especially after he just launched The Center for Sustainable Giving, a new initiative helping nonprofits rethink how they approach recurring generosity.

The subscription economy is fundamentally changing donor expectations, which is why we’re exploring topics like “10x thinking”, generosity as a learned habit, the futur...

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Dion Dawson took the Monthly Giving Summit Main Stage in February and it was mic drop after mic drop. Over the last five years, his work at Dion’s Chicago Dream has generated more than $17.8 MILLION dollars in impact feeding families, building systems, and creating jobs. 

And he didn’t get there by being perfect or cracking a universal code. Dion shares how to build visibility through thought leadership, the importa...

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Angelique Albert believes that scaling a mission takes bold investments in marketing, the courage to make unconventional leadership decisions, and the willingness to make a case loud enough for the right partners to find you.

Imagine getting a $50 MILLION dollar unrestricted gift. It changes what’s possible for your organization.

Angelique and I get into the practical side of growth, and what it looked like for Native Forward S...

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Relational equity is going to reframe the way you think about donors. Did you know loneliness is now considered a public health crisis, comparable to smoking 15 cigarettes a day?!

In this bonus keynote from the
Monthly Giving Summit, I’m sitting down with Allison Trowbridge, founder of Copper Books, to talk all about relationships and the compounding wealth you build by investing in people over time.

You’l...

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Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors?

In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple question: Is monthly giving actually a priority? For most organizations, it’s not.

We’ll talk about the shift from constantly raising money to building predictable, sus...

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Can you believe the tools that once required a full development team and a 6-figure budget can now be built in a matter of MONTHS with “vibe AI” for a fraction of the cost?

In this solo episode, I’m sharing a behind-the-scenes look into my business, and how I took my $12K-$18K Monthly Giving Mastermind and turned it into a $499/year AI-powered tool that helps nonprofits build and grow their recurring revenu...

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Monthly Giving Retreat: Learn more + apply by 4/10 here! 

What season is your monthly giving program in right now — planting, growing, or stuck in a plateau? In this episode, Dana Snyder breaks down why knowing your season matters and how the right environment can move your program forward faster than you'd get there alone.

Dana shares an inside look at the 2026 Monthly Giving Retreat — an intimate, women-led gatheri...

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