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March 22, 2022 • 15 mins

tlybARTMAG is a visual arts magazine that focuses on Contemporary Artists living or working in Mississippi. The first issue is available to view or download for free at tlybARTMAG.com

You can order one of the limited print copies at thelittleyellowbuilding.com

Find Jennifer and the What's Good Project:
https://whatsgoodproject.com/
https://jenniferdrinkwater.com/
https://www.instagram.com/thewhatsgoodproject/
https://www.instagram.com/jenniferdrinkwater/

Thank you to the Friends of TLYB! Your membership helps fund the transcription of the podcast for the hearing impaired.

If you would like to become a member, visit https://www.thelittleyellowbuilding.com/store/c15/Membership_for_2022.html

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Derek Smith (00:08):
Hello and welcome or welcome back to the
Mississippi artists to artistspodcast where we feature
contemporary artists living andworking in Mississippi. Today is
special today is the release ofthe TL YV, art mag, the very
first issue, it's a visual artsmagazine dedicated to the
contemporary artists living andworking in Mississippi. Three of

(00:31):
the articles in the magazinewere based on interviews that I
hosted over zoom. And we haveturned those into special
edition TL YB art mag interview,podcast things I don't know, I
wanted to to be able to hear allof the words that they said not
just the edited bars that madeit into the magazine. So we're

(00:52):
going to release these back toback starting with Jennifer
Drinkwater and the what's goodproject, you can visit tly V art
mag.com To download your issueview online or purchase the
limited edition copy. All righton to the interview.

(01:20):
In your the podcast, we covereda lot about the you as an
artist. And what I want to focuson for the article is really the
what's good project. So whydon't you go ahead and give us
the elevator pitch for thewhat's good project?

Jennifer Drinkwater (01:36):
Sure. So the what's good project
basically is, is artwork createdand inspired by conversations
that I have with communitymembers around the country
around the country with anasterick that is primarily just
Iowa, Mississippi right now,because that's where I live in
Iowa, and I'm from Mississippi.
Um, but yeah, that's the that'sthe elevator pitch. It's I've

(02:00):
gotten it down to like asentence,

Derek Smith (02:04):
which is great. And how did all this originate?

Jennifer Drinkwater (02:08):
Great question. And I'm actually given
a presentation on this in Ameson Wednesday. So this is all
perfect timing. So there's twoparts to it. Two parts. The
first part is and this kind ofgoes back to the podcast that we
did that you so graciouslyhosted me, but go into art
school in the late 90s. As anartist, you're given like two

(02:29):
options, you can either get amaster's degree, and you can
teach or you can try and prayfor a gallery representation and
earn money, right. So likethere's no business, or I did
not receive any entrepreneurialbusiness training at all, that
was the thing. So then, um, so Igot a master's degree and I
started teaching. And duringthat, I started working for Iowa

(02:51):
State Extension, which means Idrive around Iowa and work with
communities for CommunityEconomic Development using art,
which is great. And I come backto Mississippi quite a bit. And
my favorite thing in the worldis road trips and visiting town
like little communities anddiscovering not discovering
things, but learning about newplaces and new people. So I've

(03:13):
meet all these great folks doingamazing things in their
communities. We're primarilyrural communities, and you just
don't hear about them. You don'thear about these things, you
have these all of these sort ofreally depressing stereotypes
and generalizations that youread about rural America,
particularly rural Mississippi,particularly rural Iowa. And
that just has not been myexperience. So I thought, what

(03:38):
can I do, to create, you know,to, to somehow leverage these
stories, and I do not have a bigplatform, but I'm a painter, and
I love painting other people's Ilove painting cultural things
like I'm not a self expressivepainter. So I thought, as I was

(03:58):
doing extension work, I learnedabout something called asset
based community development,which is a framework and a
philosophy that when you want toimprove community, you need to
focus on what's good there, thestrengths that already exist.
Doing that creates a sense ofhope and empowerment with the
folks who live there, right? Ifyou just sit there, and you have
a community meeting about all ofthe challenges and strings,

(04:22):
which is called deficit basedcommunity development, it
doesn't go well folks get sad.
And I don't know about you, butwhen I'm sad, like I don't want
to do very much. So the key isto focus on the strengths. So
that's where the what's goodproject started is as I just
started going into communities,I'm already doing it anyway. And
just asking people tell mewhat's good, which I was kind of

(04:45):
already doing anyway, right? Yougo to a new place you want to
hear what is the what's thething I need to see or know
about are the stories I need tohear. And so then I was
transcribing thoseconversations. And I started
creating paintings based stone,a lot of that. And it it since
they're usually places, right?
They're usually like buildingsor landscape or they're not

(05:07):
really figurative, I didn'treally want to focus on the
people as much just because thatfelt more a little bit more
intrusive, potentially and morepersonal. And so those are
housed on my website, what'sgood project.com. And I asked
the folks that I interviewed toidentify a nonprofit
organization and their communitysaid, 20%, of any sales from the

(05:30):
art goes to that organization.
So it comes kind of a little bitof a reinvestment also, because
it's their stories, right, I didthat. And I still have issues in
my brain of like, am I profitingoff other people's stories, I'm
totally not trying to do that.
But this felt like a goodbalance, or it feels like a good
balance now. So that's kind ofhow it started. It started in

(05:53):
2019. And it started to itstarted to grow, which is
awesome. It's really fun.

Derek Smith (06:00):
What's the process?
You went in, and you found yourorigin? So then you had to
develop a process. And I know,as well as anybody that when you
start some new project, like youstumble a couple of times? How
did you go about starting it?
And how did that develop?

Jennifer Drinkwater (06:19):
Um, the way that you just described how you
work is kind of how I work. So Iwas like, lightbulb moment, you
know, I'm gonna do this. And sothen I, I, I don't force is a
strong word. But I really Iasked my husband Aaron to be my
guinea pig. And so he took me toa play grew up in Southern Iowa

(06:39):
took me to a lake, where he grewup, and, and we did have a
conversation, I interviewed him,I learned new things about him,
which we've been together foralmost a decade. So that was
great. And then created at thetime I started doing drawings, I
was like, I'm gonna just dolittle drawings and one
painting. And I don't reallylike drawing. So I'm not sure

(06:59):
why that was a great idea,probably because I thought it
would be quick. So, so that wasstumbled number one, I just
scrapped the drawing thing aftera while. And then I applied for
a grant on campus here at IowaState, we're fortunate we have
faculty funds to do that. And Idecided I was like, I'm just

(07:20):
gonna see if I can get a grantto go down to the Delta. Because
that's, to me, that's where Iwas born. I love We got married
in the Delta. Like, we go backall the time. I love it. And I
thought there are stories in theDelta, you know, because I had
spent time there recently. Andso I got the grant. So getting
the money, you're like, Well,I'm doing this now. So then,

(07:42):
that was the summer of 2019. AndI went down and I spent, I think
I made three separate trips,like summer, three fall, and I
had a show lined up at JacksonState University in Jackson. And
so and I wanted to havepaintings done for that, which
was a great deadline, you know,so I had no pressure, right. No

(08:06):
pressure. And then the otherthing was a really cool
initiative that the I Will ArtsCouncil did with the Iowa
Department of Natural departmentof my gosh, the DNC, no, not the
DNC, DNR Department of NaturalResources, they created a
project called 20 artists and 20parks. So they put one artist in

(08:30):
a state park and we had tocreate art based on our
experiences in that park. So Ijust interviewed park ranger,
and I was like, Oh, look at allthese weird times. So all of
these things were happening atonce. So it was like, to me it
was like it was a sign from theuniverse. I'm just gonna go for
this. Um, so then so I went tothe delta that summer fall and I

(08:51):
did six interviews and sixdifferent counties. And Derek
I'm still catching up with Imean, I'm so I'm not a slow
painter, but my, you know, yourjob, like a full time job kind
of gets in the way and then thepandemic and so, um, so I have,

(09:12):
if I could do it all over again,I would have been probably more
honest with myself about mytimeline, and everybody's been
so gracious. Like, I've emailedfolks in the Delta that I
interviewed and I'm like, Look,I'm real slow. I'm, you know,
these this project is stillmoving forward, whatever and
they've been like no problembecause it's not like it's

(09:34):
anything on their, you know,their there's no deadline for
them. So, um, so I'm still like,I have not really done any new
interviews, because I'm stillworking on I'm working on
Tallahatchie County, whichshould be done hopefully in a
couple of weeks, and then I'mgoing to do Sharky County, and
low floor and coma. Um, and thenI've got I was invited by

(10:00):
community here in Iowa to go totheir town and start doing
what's good there. So I just hadmy first interview with one of
the an artist in Oskaloosa. Andso that will be at the end of
the year. So I'm kind of holdingoff on interviews just because
I've got a backlog. Yeah. But Ido you have actually, I'll be
down in Mississippi in the fallfor a couple weeks at Jack's

(10:21):
farms. So I'm gonna come visityou and meet you in person at
some point, but I want to like,do I would love to interview
like, you know, there's what,like, eight more counties I need
to do in the Delta. And it Mydream is like, I want to do
every county in the state, butthat will take me decades, or

Derek Smith (10:41):
one of those old wooden Mississippi maps that
have counties all in blocks, andyou

Jennifer Drinkwater (10:46):
say exactly what is. Right. Exactly. Yeah.
So it's been, um, it's beeninteresting. And I guess
throughout all of that, I'vejust tried to I've started doing
limited edition prints is likeanother way to kind of keep,
have a lower price point forfolks and also create more

(11:07):
income stream for thosenonprofits potentially. So a
cool thing that's happened justnaturally, Velma Wilson, who I
interviewed from quipmentCounty, she's and we've
developed a great kind ofworking relationship friendship
over the past few years. And sheis the Quitman County tourism
and economic director now and sothey have a welcome center. And
there were, I sent her probably50 prints in the fall and a

(11:32):
bunch of greeting cards with thepaintings I'd done. And so we're
splitting the proceeds 5050 Sowhatever they you know, paid for
the product and then the it'sjust easy income for them. You
know, it's been closed, but theystill I mean, I think they still
have been getting some sales,which is kind of cool.

Derek Smith (11:49):
That's awesome. I do the the historical society
here in Brookhaven since I movedback, they got me to do a
landmark each year. ornament.
Yeah. So that for it's just,it's not only nice to get that
circulated, but they're sograteful. Right? They're so

(12:10):
grateful.

Jennifer Drinkwater (12:14):
Yeah.
Right. And it's, it's cool tohave something that's a visual.
I think, as artists, we don'trealize, like, what we can how
we can contribute, we justthink, Oh, well, yeah, that's
what I do is I make art, butother people are like, Oh my
gosh, that's so cool, that it'sup our town, you know, of our
community that this exists orwhatever, um, and Quitman.
County, their website, they'veused all of the paintings that

(12:36):
I've done for them. It's liketheir images on there, which is
I'm super flattered by that. Youknow, so you get on Discover
qc.org. And it's like, Jenniferdrink water.

Derek Smith (12:47):
But how exciting.
Does that make the town look?
Yeah, yeah. Because I mean, yourpaintings are super exciting.
Like, they're, I could see if atown went and use that that
would be a nice pool.

Jennifer Drinkwater (12:59):
Yeah. Well, and I had no, you know, you
can't predict that sort of stufflike your podcast, right? It's
like, you just have no idea howit's gonna unfold. But it's just
being flexible and open to howyou can best serve and go with
the people. You're partneredwith, you know, your partners
and your communities and allthat. So it's been, it's

(13:19):
awesome.

Derek Smith (13:21):
So what's the dream? What would be the simulus
develop in the future? Whatwould be like your ultimate
vision?

Jennifer Drinkwater (13:31):
Um, to quit my job? I mean, I don't know if
I should probably put that inthe magazine. But um, yeah, I
would love to be a full timeartists like, love it, I would
love to be able to have more ofa presence in Mississippi,
whether it's like spinning halfa year or moving back, you know,
like, it's hard to do if youcan't, if you don't have, you

(13:55):
know, some income, right. Iwould love that. I think it
would be great to I've had acouple of people that I've met
from other communities up in theMidwest asked me what would it
look like for me to come andlike, be an artist in residence
in their place for like a monthand do a what's good project and

(14:17):
that would be awesome. If I hadthe, you know, if I could just
leave for a month or whatever.
So the self employment thing islike, really the dream and then
I think it'd be really cool todo a book or do like, some kind
of little Docu series orsomething, you know, to be able
to really get some of thesestories out there and get well

(14:37):
no, I just feel like all thesecommunities are doing such great
stuff and to get some accoladesor whatever I I think I see what
I do is I like makingconnections between places and
people I'm like, I'm a characterfeels like you're a connector to
and like that's a big role thatwe can play and just be like,

(14:59):
Hey, this is awesome. You needto know about what's happening
over here, you know, and thenlike, support it, whether you
can go visit or send money orwhatever, um, how can we just
draw more attention to all thegood things that are already
happening? You know, so thatcould be through lots of
different ways, I guess.

Derek Smith (15:25):
Thank you as always, to our members, the
friends of little yellowbuilding, Beth Breeland, Mary
Hardy, Jenny Moke, Evelyn PeavyJennifer Drinkwater, the Smith
family Gwen fury, Mary Adams,the Evans Family, Janet Smith,
Jenny Howard, Buffy Jordan andBob Ruzek.
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