This podcast features a discussion with Kurt from Seed Talent, focusing on his journey in the cannabis industry, the importance of education within the industry, and Seed Talent's role in it. Kurt shares his experience working for Green Thumb Industries (GTI) and witnessing the growth of major multi-state operators from their early days in Illinois. He emphasizes the need for continuous education and training for retail employees, particularly budtenders, to improve customer experience and industry standards. Seed Talent, Kurt's company, offers an employee enablement and training platform for the cannabis industry, working with over 1,500 dispensaries and 400 brands. Their goal is to create better-educated retail experiences by providing comprehensive training on cannabinoids, terpenes, sales practices, and product features. They also use operational data to tailor training and measure its effectiveness. Kurt discusses the significance of community and personal connection in the cannabis industry, noting that many individuals share a deep passion for the plant. He underscores the communal nature of cannabis and the importance of fostering knowledge and trust among industry participants.
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