From YouTube videos on a borrowed iPad to leading a company with 170 million monthly views, Justin Leusner is redefining sports media on his own terms.
In this episode of Mitlin Money Mindset®, Larry Sprung welcomes Justin Leusner, the founder and CEO of TDAY Sports, to share his entrepreneurial journey. Justin explains how his passion for content creation evolved into a thriving media company that speaks directly to Gen Z. He highlights lessons learned from burnout, the importance of delegation, and how staying true to your mission builds long-term success.
Justin discusses:
- How his early obsession with content creation laid the foundation for TDAY Sports and his media production company
- The transition from solo creator to CEO of a 30-person team, and how delegation has fueled sustained growth
- Why ESPN’s traditional model isn’t working for Gen Z, and how TDAY Sports fills that gap with relatable, engaging content
- His insights into identifying ideal clients and why focusing on sports brands is a better long-term fit than professional services
- Strategic lessons from brand partnerships, especially with Gatorade, and how organic content can outperform paid promotion
- And more!
Resources:
- Mitlin Financial
- The JOY and Productivity Journal by Lawrence Sprung
- Download Your Free Copy of the Couple’s JOYful Money Guide
Connect with Larry Sprung:
Connect with Justin Leusner:
About our Guest:
Justin Leusner is a 22-year-old follower of Jesus, entrepreneur, content creator, YouTube strategist, stadium reviewer, and student at Penn State University.
He began creating content at the age of 10 and has since published over 2,000 videos across social media platforms. Today, Justin leads TDAY Sports, a Gen Z-focused media brand that reaches hundreds of millions of sports fans monthly. Alongside a team of 30, he produces daily content for millions of viewers and is building what many are calling “Gen Z’s ESPN,” having amassed
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