Demystify Digital Marketing with Samantha Russell

Marketing can make or break a business, clear and compelling communication is more important than ever.

How can you stand out in a crowded space?

How can they use digital tools to connect with clients more effectively?

In this episode of Mitlin Money Mindset®, Larry Sprung speaks with Samantha Russell, Chief Evangelist at FMG, about strategies you can use to grow their businesses through digital marketing.

She shares insights on content strategy, social media, and branding, emphasizing the importance of clarity, engagement, and community-building.

Samantha discusses:

• How simplifying language and avoiding jargon helps you connect better with their audience
• The impact of Google verification and reviews on local search rankings and credibility
• The power of social media engagement and how authentic interactions can strengthen professional relationships
• Her late husband Ryan Russell’s legacy, including his bestselling children's book and its lasting impact
• The importance of teaching children gratitude, cultural awareness, and an appreciation for different perspectives
• And more!

Resources:

• Mitlin Financial  
• The JOY and Productivity Journal by Lawrence Sprung 
• Download Your Free Copy of the Couple’s JOYful Money Guide

Connect with Larry Sprung: 

• LinkedIn: Larry Sprung
• Instagram: Larry Sprung
• Facebook: Larry Sprung
• X (Twitter): Larry Sprung

Connect with Samantha Russell: 

• LinkedIn: Samantha Russell
• X: Samantha Russell
• Website: Samantha Russell
• Website: FMG Suite

About our Guest:

Samantha is the Chief Evangelist at FMG and has been helping financial advisors grow through creative digital marketing and communication strategies for the last 10+ years. A big part is helping them switch their mindset from an "outbound cold sales" to a "warm inbound" approach. The strategies she teaches (including optimal website design, SEO, content marketing, social media, and video) have helped thousands of advisors experience significant organic growth and new business over the last 10 years.