Mixed Signals from Semafor Media
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.
Episodes
June 20, 2025 • 43 mins
The New York Times has weathered incredible changes in the media industry throughout its 174 years – and it’s managed to stay on top through the recent shift to digital, topping podcast charts and becoming a daily app for games and cooking. This week, live from the Cannes Lions festival, Ben and Max are joined by CEO Meredith Kopit Levien to talk about how she keeps the company relevant, where journalism fits into the business, and...
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June 13, 2025 • 45 mins
Cleo Abram left Vox and started her YouTube show, Huge If True, 3 years ago. Since then, the channel has grown to nearly 6 million subscribers and she’s become one of the most important tech journalists in the world. This week, Ben and Max talk to Cleo about why she started an optimistic show in an age of pessimism, the time she got space-sick in zero gravity, and how she navigates conversations with tech titans like Mark Zuckerber...
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June 12, 2025 • 27 mins
The media industry has spent the last decade talking about its own decline — but where is it actually headed? This week on Mixed Signals, Ben kicks off a special three-part crossover with Peter Kafka of Channels and Brian Morrissey of The Rebooting. In part one of the conversation, the three discuss the future of media bundles, why everyone seems to be canceling and re-subscribing to streaming services, and whether Substack’s busin...
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June 6, 2025 • 35 mins
Top Chef, which is airing its 22nd season finale next week, has been shaping how we think and talk about food for the past 2 decades. This week, Ben and Max talk to Tom Colicchio and Gail Simmons, longtime judges since the first season, about how the show influenced the restaurant industry, how food media has changed, and why the show has gotten nicer over the years. And – they also share the social media food trends they hate the ...
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May 30, 2025 • 34 mins
Adam Friedland represents a new kind of comedian—one who rose up through podcasting and now hosts a late night-style weekly interview show… on YouTube. This week, Ben and Max bring on the comedian to talk about why he’s reviving a 1960s Dick Cavett-style talk show for the Internet, if podcasts have become too dumb, and whether he’s the long anticipated Joe Rogan of the left. They also talk about why he thinks phones are making peop...
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Christiane Amanpour has been on the front lines of global media since the 80s, while her ex-husband, Jamie Rubin, held top State Department jobs in the Clinton and Biden administrations. Now, with Jamie freshly out of the White House, they’ve come back together to make a podcast. This week, Ben and Max bring on the divorced couple to talk about why they decided to get into the digital media space now, what the role of media is in s...
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Chris Black has gone from managing a pop-punk band to becoming a fashion-world insider, podcast host, and brand consultant for labels like J. Crew and Thom Browne. This week, Ben and Max bring on the How Long Gone co-host to talk about building a cult hit podcast, the surprising comeback of media gatekeepers in 2025, and why he still believes in the power of institutions – including a high-production video version of How Long Gone....
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Clay Travis started his career with a stunt on his blog involving a pudding strike and NFL streaming rights. From roots in new media, he founded OutKick, a conservative sports and politics site that Fox Corp acquired in 2021. This week, Ben and Max bring on the outspoken media entrepreneur to discuss how sports and conservative politics have become intertwined, how gambling and sports media became intertwined, and how to attract an...
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Jen Psaki has gone from being a behind-the-scenes political staffer, to running the White House briefing room under President Joe Biden, to now hosting a primetime show on MSNBC. This week, Ben and Max bring on the former press secretary to talk about what it means to be a cable news host in 2025, how podcasts are changing how TV works, and what she thinks of the current administration’s press tactics. They also ask about the 2024...
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April 25, 2025 • 48 mins
Ezra Klein is on a book tour — you may have heard his voice on some of your other favorite podcasts talking about Abundance. Today, Ben and Max also talk to The New York Times columnist and host… but you won’t hear anything about the book (so you’ll just have to buy it). Instead, they ask Ezra what he’s learned about the media and podcasting through this latest tour, how the “abundance” framework might apply to media, and if Trump ...
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April 18, 2025 • 47 mins
Tina Brown has shaped the culture and captured the zeitgeist since she reinvented Vanity Fair and The New Yorker in the 1980s and 1990s. But now, she’s moved onto the digital media space with her Substack, Fresh Hell. This week, Ben and Max talk to the magazine icon about what she makes of the state of print media today, if we still need editors in a world filled with influencers, and what she thinks the future holds for her former...
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April 11, 2025 • 51 mins
In a YouTube landscape filled with podcasts and talking heads, Jubilee Media’s wild debate videos stand apart: A doctor debates 20 anti-vaxxers, Ben Shapiro debates 25 liberals, Pete Buttigieg debates 25 conservatives. But are these viral videos bringing a divided America back together or are they just profiting off of polarization? This week, Ben and Max bring on Jubilee’s founder and CEO, Jason Y. Lee, to talk about his vision fo...
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Since the 80s, Piers Morgan has ridden massive changes in the media industry, jumping from print to cable to, more recently, YouTube. This week on Mixed Signals, the TV star joins Ben and (subbing in for Max) Semafor’s head of comms, Meera Pattni, to discuss how he’s building his Uncensored brand, what he likes about being a YouTuber, and if he misses anything about legacy media. They also talk about how some journalists take thems...
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March 28, 2025 • 41 mins
Nick Denton, the founder of Gawker, more or less disappeared from the Internet in 2017, after a public legal battle with Hulk Hogan (backed by Peter Thiel) resulted in the site being shut down… That is until earlier this month, when Denton suddenly reappeared on X, tweeting over 200 times over the course of days. In his first podcast appearance since his recent return, Ben and Max talk to the former digital media mogul about why he...
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March 21, 2025 • 44 mins
YouTube is undeniably the dominant media platform of the moment, and it’s increasingly the go-to place for what used to be an audio-only medium: podcasts. Last month, the company announced that podcasts on YouTube rack up 1 billion viewers a month. This week, Ben and Max bring on CEO Neal Mohan to talk about how YouTube has become the epicenter of culture, how the company is thinking about podcasts and TV, and who Neal thinks its b...
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March 14, 2025 • 45 mins
In this moment of media fragmentation and the rise of niche communities, are there still ways to reach mass audiences? This week, Ben and Max bring on legendary marketing executive, Frank Cooper, who’s always been at the center of big cultural shifts from his time at Def Jam in the 90s, AOL in the 2000s, and BuzzFeed in the 2010s. Throughout his career, he’s also been seen as the culture translator for big corporations, as the CMO ...
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March 7, 2025 • 38 mins
This week, we get an inside look at the independent creator model of media with a two-part conversation: First, Ben and Max interview Substack co-founder and chief writing officer, Hamish McKenzie, about the platform’s appeal for the resistance on the left, their move into video, and why they turned down Elon Musk’s offer to buy them a few years ago. Then, former Mixed Signals co-host and newly independent creator, Nayeema Raza, jo...
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March 5, 2025 • 40 mins
Today, we have a special bonus episode: Ben and Max break down the most interesting moments from the Innovating to Restore Trust in News summit held last week in Washington, D.C. They discuss Gallup’s findings on the worsening trust in news media, New York Times executive editor Joe Kahn’s acknowledgment that Donald Trump is good for business, and FCC chair Brendan Carr’s plans to go after liberal media. Plus, Ben responds to Megyn...
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February 28, 2025 • 50 mins
The 97th Academy Awards are this weekend, giving us a glimpse into the past and future of Hollywood and the entertainment industry. For an insider’s take on the state of the business and how the Academy works, Ben and Max bring on Matt Belloni, founding partner of Puck and host of The Town podcast. They talk about Netflix’s Oscars strategy with Emilia Pérez, the disconnect between the Academy’s interests and what happens on stage, ...
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February 14, 2025 • 50 mins
This week, a big story of media consolidation – and one that devoted Mixed Signals listeners would have seen coming: Fox announced that it has acquired Red Seat Ventures, the digital media company that produces and markets the podcasts of several big names in conservative media, including Megyn Kelly, Tucker Carlson, and Bill O’Reilly. Ben and Max bring on Red Seat’s co-founder, Chris Balfe, to talk about the acquisition, how Piers...
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