Mixed Signals from Semafor Media
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.
Episodes
December 30, 2025 • 38 mins
What happens when TikTokers replace TV hosts and interviewers, and presidential candidates start begging to be on their shows?
Brian Reed sits down in a Brooklyn wine shop with four of the internet’s biggest creators: Caleb Simpson, who gets people on the street to take him up to their apartments; Julian Shapiro-Barnum who interviews kids on Recess Therapy; Anania Williams of the LGBTQ quiz show Gaydar; and Jack Coyne, host of th...
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December 26, 2025 • 35 mins
The Ankler’s Janice Min and FeedMe founder Emily Sundberg join Mixed Signals for a candid roundtable lookback at a disorienting year in media. They sound off on everything from YouTube’s domination, to the Charlie Kirk saga, and the increasingly niche areas of coverage for newsletters. Max and Ben also ask about Substack’s evolution, creator economics, and what media moments might be top of mind for 2026.
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December 19, 2025 • 44 mins
Head of Instagram Adam Mosseri joins Mixed Signals to talk about what Instagram actually is in 2025, and what it isn't. Max and Ben ask about the platform’s new move onto TV screens, the dominance of Reels and DMs, and whether “everything is becoming television.” Mosseri also explains how the company is competing with TikTok and YouTube, and whether "AI slop" is a legitimate concern for social media feeds.
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December 12, 2025 • 42 mins
Comedy veteran and longtime Conan O’Brien sidekick Andy Richter joins Mixed Signals for an existentially funny conversation about surviving three decades in entertainment. Max and Ben ask Andy about how he became late night’s most adaptable performer, whether he ever worried about becoming “the next Ed McMahon,” and why acting work has become so elusive in Hollywood. Andy also talks about the decline of late night as a cultural for...
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December 5, 2025 • 44 mins
The New Yorker’s longtime editor-in-chief David Remnick joins Mixed Signals for a candid conversation about a new Netflix documentary about the magazine, and the New Yorker’s past, present, and uncertain future. Max and Ben ask Remnick how a century-old institution adapts to the digital age, and about what he’s learned from nearly three decades on the job. Remnick also reflects on magazine subscriptions models, Max's reporting abou...
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November 28, 2025 • 35 mins
Paula Kerger, the chief executive of America’s public broadcaster, joins Mixed Signals at a moment when public broadcasting is facing its most existential threat in decades. Max and Ben ask her about the political onslaught from the Trump administration and Congress, and what losing federal support will mean for hundreds of local stations. Kerger makes the case for kids’ programming, and spars with Ben about the relevance of broadc...
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November 21, 2025 • 39 mins
New York Times investigative reporter Jodi Kantor joins Mixed Signals to explain how she’s revealed the secrets of internal deliberations behind the ceremony and black robes of the US Supreme Court. Max and Ben ask whether the court is actually leaking more, how newer justices are reshaping its public face, and what Kantor has learned about the culture of secrecy and power inside a long-impenetrable institution. She also reflects o...
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November 14, 2025 • 51 mins
Is television the final form of all media? Derek Thompson, the co-author of Abundance, podcaster, and Atlantic writer joins Mixed Signals to explain what he sees as the forces behind what Ben and Max keep observing: The way in which podcasts and other forms of journalism appear to be getting their largest audience in an endless, passive feed of videos first observed by analysts of 20th century television. Derek discusses all that a...
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November 7, 2025 • 44 mins
Will Welch is the global editorial director of GQ, and has been the editor-in-chief of its US operation since 2019. On this week’s Mixed Signals, Welch talks to Ben and Max about how the magazine plans to address men amid the prominence of the manosphere, the value in covering niche subcultures, and how the parties thrown by the magazine operate as content creation mechanisms. Welch also talks about how he works with celebrities, p...
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October 31, 2025 • 44 mins
Ken Burns has been telling the story of America through his entire career with genre-defining documentaries on the Civil War, the Vietnam War, and now the American Revolution. This week, Ben and Max bring on the renowned documentarian to talk about his latest series, the parallels he sees between America’s founding moment and today’s media environment, and what we can learn from our history. They also discuss what he makes of the T...
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October 24, 2025 • 42 mins
American Eagle’s summer campaign with Sydney Sweeney blew up in ways no one could’ve imagined – but chief marketing officer, Craig Brommers, knew they were going to hit a cultural nerve. This week, Ben and Max bring on the AE CMO to give us an inside look into the “Great Jeans” campaign, what he made of the controversy that surrounded it, and how Donald Trump and JD Vance boosted their sales. They also discuss how marketing today i...
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October 17, 2025 • 49 mins
Chicago is either a war zone quickly spiraling out of control, or a peaceful city under siege by an overreaching federal government. It all depends on who you ask — and which channel they watch. This week, Ben and Max bring on Illinois Governor JB Pritzker to talk about how he’s navigating a communications crisis and a messaging battle against the Trump White House in the new media landscape. They also talk about how conservative m...
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October 10, 2025 • 49 mins
Alison Roman was one of digital media’s first food stars – she’s had recipes go viral since 2018 and an infamous ‘cancellation’ in 2020. Now, with her latest cookbook, Something From Nothing, she’s trying to move away from life on the Internet. This week, Ben and Max bring on the chef and author to talk about food media, the value of a physical cookbook in a digital world, and how AI is influencing her recipes. They also talk about...
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October 3, 2025 • 49 mins
Blackbird Spyplane, a style and culture newsletter, launched in 2020 as one of the early adopters and success stories on Substack. This week, Ben and Max bring on co-author and longtime magazine journalist, Jonah Weiner, to talk about how the newsletter has evolved, how it changed his marriage, and why he’s ‘grossed out’ by affiliate links. They also talk about if he wants to expand the business further, and why Obama epitomizes ‘t...
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September 26, 2025 • 54 mins
MSNBC and 10 other television channels, from CNBC to Golf Channel, are splitting from NBC over the next several weeks to form a new digital-focused, publicly traded company called Versant. In his first interview about the new “SpinCo,” Ben and Max talk to CEO Mark Lazarus about how he envisions the company will operate, how he wants to grow each of the brands, and what independent outlets he’s looking to acquire. They also discuss ...
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September 19, 2025 • 54 mins
Malcolm Gladwell is a man of many theories – he’s made a career of it through his books and podcasts through Pushkin Industries. This week, Ben and Max bring on the author and Revisionist History host to get his current theories about the state of podcasting, how that industry can extend your career, and why he’s betting on narrative shows when everyone else is running towards chat shows. They also discuss his take on Joe Rogan as ...
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September 12, 2025 • 37 mins
This week, a special episode featuring Josh Spanier, VP of marketing at Google, who you might recognize from our branded segments. In this sponsored episode, Ben asks Josh about how Google thinks about advertising, how he’s navigated the technological changes in that space, and if AI is going to homogenize all of the ads we see. Josh also answers some listener questions about how advertisers work with creators and what the biggest ...
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September 5, 2025 • 43 mins
The Financial Times is the paper for business and world leaders, and comes with a hefty subscription price of $45/month. But what does it mean to serve the elite in a growing age of populism, and what are the consequences of high quality journalism only being available to the 1%? This week, Ben and Max bring on the editor of the FT, Roula Khalaf, to talk about the paper’s position in a populist world, who it ultimately serves, and ...
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August 29, 2025 • 46 mins
Five years since the start of the pandemic and the racial reckoning post-George Floyd, we’re still seeing the effects that 2020 had on culture and politics. This week, Ben and Max bring on The Atlantic staff writer, Thomas Chatterton Williams, to talk about how we can trace Donald Trump’s re-election to that summer, the role that media played in fueling the right-wing backlash, and how his experience on social media at the time spa...
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August 22, 2025 • 39 mins
After his dramatic breakup with CNN and failed partnership with Elon Musk’s X, Don Lemon now has almost 800,000 subscribers on YouTube. This week, Ben and Max bring on the broadcaster-turned-streamer to discuss what he’s learned in the transition to new media, the latest on his legal battle with Musk, and if there’s a place for centrists on YouTube. They also get his take on his former TV “friend,” Chris Cuomo, his thoughts on corp...
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