Mixed Signals from Semafor Media

Mixed Signals from Semafor Media

Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.

Episodes

How AI is reshaping media, with Google’s VP of marketing, Josh Spanier

September 12, 2025 • 37 mins
This week, a special episode featuring Josh Spanier, VP of marketing at Google, who you might recognize from our branded segments. In this sponsored episode, Ben asks Josh about how Google thinks about advertising, how he’s navigated the technological changes in that space, and if AI is going to homogenize all of the ads we see. Josh also answers some listener questions about how advertisers work with creators and what the biggest ...
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How to be elite in the age of populism, with the FT’s Roula Khalaf

September 5, 2025 • 43 mins
The Financial Times is the paper for business and world leaders, and comes with a hefty subscription price of $45/month. But what does it mean to serve the elite in a growing age of populism, and what are the consequences of high quality journalism only being available to the 1%? This week, Ben and Max bring on the editor of the FT, Roula Khalaf, to talk about the paper’s position in a populist world, who it ultimately serves, and ...
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How media drove America crazy, with Thomas Chatterton Williams

August 29, 2025 • 46 mins
Five years since the start of the pandemic and the racial reckoning post-George Floyd, we’re still seeing the effects that 2020 had on culture and politics. This week, Ben and Max bring on The Atlantic staff writer, Thomas Chatterton Williams, to talk about how we can trace Donald Trump’s re-election to that summer, the role that media played in fueling the right-wing backlash, and how his experience on social media at the time spa...
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Don Lemon on Elon Musk, Chris Cuomo, and why YouTube is better than CNN

August 22, 2025 • 39 mins
After his dramatic breakup with CNN and failed partnership with Elon Musk’s X, Don Lemon now has almost 800,000 subscribers on YouTube. This week, Ben and Max bring on the broadcaster-turned-streamer to discuss what he’s learned in the transition to new media, the latest on his legal battle with Musk, and if there’s a place for centrists on YouTube. They also get his take on his former TV “friend,” Chris Cuomo, his thoughts on corp...
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Mark Cuban on AI in politics, running for president (or not), and why he hates the media business

August 15, 2025 • 46 mins
Mark Cuban is everywhere – and famously accessible. But what might be called overexposure in a previous era is now a strength in a fragmented media world, to the point that many people want him to run for president in 2028. This week, Ben and Max bring on the former Shark Tank “shark” and former majority-owner of the Dallas Mavericks to talk about how he predicted today’s media landscape in 1995, why he hates the media business, an...
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Pablo Torre on ESPN, investigating LeBron, and becoming the New York Times' first 'creator'

August 8, 2025 • 63 mins
Pablo Torre was one of ESPN’s rising stars — a fixture on shows like PTI and Around the Horn. But now he’s building something outside the machine. This week, Ben and Max bring on the host of Pablo Torre Finds Out to talk about leaving ESPN, launching his own show with Dan Le Batard’s Meadowlark Media, and how it recently became part of The Athletic under The New York Times. They also discuss how Torre has broken major stories on hi...
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Emily Maitlis on Epstein, Prince Andrew, and why American journalists can’t do interviews

August 1, 2025 • 52 mins
Emily Maitlis got one of the biggest scoops in the Epstein story when she interviewed Prince Andrew about his involvement in 2019. She was then a longtime presenter for the BBC, but has since moved onto hosting one of the UK’s top podcasts, The News Agents. This week, Ben and Max bring on the British broadcaster turned podcaster about how she thinks of her new medium, if it affects the kind of journalism she does, and if she could ...
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Scott Galloway on money, marketing, and masculinity

July 25, 2025 • 44 mins
Scott Galloway has become ubiquitous in the new media world – he hosts 6 podcasts and counting – and he’s emerged as a voice for an underserved audience of young men on the left. This week, Ben and Max talk to the Pivot co-host about how he turned a career in marketing into a new kind of media stardom, how much money his podcasts make him, and why he’s become so vocal about masculinity. They also talk about how podcasts will become...
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Director Ari Aster on ‘the movie that Twitter wrote’

July 18, 2025 • 45 mins
Ari Aster, the filmmaker behind Hereditary and Midsommar, is out with a new movie today called Eddington. The new film is a modern Western placed in the height of lockdown during the 2020 pandemic, where the real villain is digital media. This week, Ben and Max bring on the writer and director to talk about why he decided to make a film set during Covid when the rest of Hollywood is running in the other direction, how his relations...
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Why YouTube’s favorite doctor won’t stop talking about politics

July 11, 2025 • 44 mins
Doctor Mike is a leading medical voice in digital media, with over 14 million subscribers on YouTube. This week, Ben and Max talk to YouTube’s favorite doctor about the role of medical experts online, why he thinks legacy media has failed to communicate medical information, and why he’s not afraid to be overtly political by calling out RFK Jr. and the current administration. Plus, a helpful reminder for everyone, including Max, on ...
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The secret to Zohran Mamdani’s winning media strategy is simpler than you think

July 3, 2025 • 47 mins
Zohran Mamdani, until recently a little-known lawmaker, surprised New Yorkers by winning the Democratic primary for mayor last week. He broke out through vertical video on social media in ways that few political candidates have been able to pull off. This week, Ben and Max talk to the candidate’s media team, Rebecca Katz, founder of the political ad agency Fight, and Morris Katz (no relation), the lead media strategist for the camp...
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Steve Inskeep on NPR cuts, Iran, and radio’s place in the podcast era

June 27, 2025 • 43 mins
Steve Inskeep has one of the most recognizable names and voices in the country, greeting millions of Americans every morning since the 2000s. This week, Ben and Max bring on the Morning Edition host to talk about NPR’s battle with the Trump administration, the role of public radio in an overcrowded media landscape, and why local journalism matters more than ever. They also discuss the conflict in Iran – a place that Steve has been ...
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Is journalism bad for The New York Times’ business? with CEO Meredith Kopit Levien

June 20, 2025 • 43 mins
The New York Times has weathered incredible changes in the media industry throughout its 174 years – and it’s managed to stay on top through the recent shift to digital, topping podcast charts and becoming a daily app for games and cooking. This week, live from the Cannes Lions festival, Ben and Max are joined by CEO Meredith Kopit Levien to talk about how she keeps the company relevant, where journalism fits into the business, and...
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Professional optimist Cleo Abram on tech’s bright future

June 13, 2025 • 45 mins
Cleo Abram left Vox and started her YouTube show, Huge If True, 3 years ago. Since then, the channel has grown to nearly 6 million subscribers and she’s become one of the most important tech journalists in the world. This week, Ben and Max talk to Cleo about why she started an optimistic show in an age of pessimism, the time she got space-sick in zero gravity, and how she navigates conversations with tech titans like Mark Zuckerber...
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The Great Rebundling — With Peter Kafka and Brian Morrissey

June 12, 2025 • 27 mins
The media industry has spent the last decade talking about its own decline — but where is it actually headed? This week on Mixed Signals, Ben kicks off a special three-part crossover with Peter Kafka of Channels and Brian Morrissey of The Rebooting. In part one of the conversation, the three discuss the future of media bundles, why everyone seems to be canceling and re-subscribing to streaming services, and whether Substack’s busin...
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Top Chef’s Tom Colicchio and Gail Simmons on how food ate media

June 6, 2025 • 38 mins
Top Chef, which is airing its 22nd season finale next week, has been shaping how we think and talk about food for the past 2 decades. This week, Ben and Max talk to Tom Colicchio and Gail Simmons, longtime judges since the first season, about how the show influenced the restaurant industry, how food media has changed, and why the show has gotten nicer over the years. And – they also share the social media food trends they hate the ...
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Adam Friedland on comedy, TV, and whether he’s the Joe Rogan of the left

May 30, 2025 • 34 mins
Adam Friedland represents a new kind of comedian—one who rose up through podcasting and now hosts a late night-style weekly interview show… on YouTube. This week, Ben and Max bring on the comedian to talk about why he’s reviving a 1960s Dick Cavett-style talk show for the Internet, if podcasts have become too dumb, and whether he’s the long anticipated Joe Rogan of the left. They also talk about why he thinks phones are making peop...
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Christiane Amanpour and Jamie Rubin on explaining the world — and podcasting with your ex

May 23, 2025 • 39 mins
Christiane Amanpour has been on the front lines of global media since the 80s, while her ex-husband, Jamie Rubin, held top State Department jobs in the Clinton and Biden administrations. Now, with Jamie freshly out of the White House, they’ve come back together to make a podcast. This week, Ben and Max bring on the divorced couple to talk about why they decided to get into the digital media space now, what the role of media is in s...
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'Substack isn’t cool,' gatekeepers are, and other strong opinions from tastemaker Chris Black

May 16, 2025 • 54 mins
Chris Black has gone from managing a pop-punk band to becoming a fashion-world insider, podcast host, and brand consultant for labels like J. Crew and Thom Browne. This week, Ben and Max bring on the How Long Gone co-host to talk about building a cult hit podcast, the surprising comeback of media gatekeepers in 2025, and why he still believes in the power of institutions – including a high-production video version of How Long Gone....
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Clay Travis on mixing sports and politics, his ‘pudding strike,’ and the billion-dollar bet on sports gambling

May 9, 2025 • 57 mins
Clay Travis started his career with a stunt on his blog involving a pudding strike and NFL streaming rights. From roots in new media, he founded OutKick, a conservative sports and politics site that Fox Corp acquired in 2021. This week, Ben and Max bring on the outspoken media entrepreneur to discuss how sports and conservative politics have become intertwined, how gambling and sports media became intertwined, and how to attract an...
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