The ONLY thing that's building my audience better than content creation [M&M #062]

✔ Create and Manage your Content Easier with The Content Creation Toolbox: https://pages.evanshank.com/products/social-content-toolbox-notion-template ✔ Additional Articles Built for Solopreneurs: https://evanshank.com/articles ✔ Join hundreds of others on the M&M email list: https://evanshank.com ✔ Which One-Person Business Should You Start? Take the quiz to find out! https://evanshank.com/cf-quiz -- Tired of the endless grind of content creation just to grow your audience? This video offers a game-changing approach: building connections. Forget the conventional wisdom that you need to churn out content daily to see any traction. Here, we focus on the power of one-on-one connections as the ultimate audience growth hack most people overlook. We start by debunking the myth that more content equals more followers. Instead, we introduce the concept of 'Connection-Based Growth,' a strategy that prioritizes quality interactions over quantity of posts. Learn how to identify potential connections, reach out effectively, and nurture these relationships to turn them into loyal audience members. The video also provides actionable tips on how to implement this strategy in your daily routine without getting overwhelmed. We cover the tools you can use, the metrics you should track, and the mindset you need to make this work. -- [00:00] Introduction: Rethinking Audience Growth [01:30] Debunking the Content Myth: Why More Isn't Always Better [03:00] The Power of Connection: A New Approach to Audience Growth [05:00] Identifying and Reaching Out: Making the First Move [07:00] Nurturing Relationships: Turning Connections into Audience [09:00] Tools and Metrics: Making Connection-Based Growth Work [11:00] Mindset Shift: Embracing the New Strategy [12:30] Conclusion: Your Next Steps in Connection-Based Growth