Mobile GameDev Playbook

Mobile GameDev Playbook

Delving into the most exciting games and gaming trends, we find out which features are the secret sauce for developing the next big mobile game! With guest game makers every month joining Jon Jordan and Joel Julkunen, to provide fresh and exciting insight into the wider gaming community. This podcast is brought to you by GameRefinery, the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games.

Episodes

October 11, 2021 36 min

In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital concert.

GameRefinery Analysts Kalle Heikkinen and Wilhelm Voutilainen join host Jon Jordan to discuss the wonderful world of mobile game events, including the mechanics behind LiveOps and utilising the same framework for multiple events, the benefits of collaborating with non-gaming brands and the ...

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In this episode of The Mobile Gamedev Playbook, we're looking at the use of AI moderation in social gaming. 

GameRefinery analyst and podcast regular Kalle Heikkinen joins host Jon Jordan to kick off the podcast with all things social, including the emergence of social hangout areas and the rise of social features in mobile games. 

While social features create endless opportunities for games to succeed (look at Roblox!), there is...

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In this episode of The Mobile Gamedev Playbook, we’re exploring all things metaverse. The idea of the metaverse has caught on across the tech industry over the last decade, with tech giants seemingly in a race to make it a reality.

CEO and co-founder of RP1, Sean Mann, joins host Jon Jordan to discuss how close the metaverse is to becoming a reality, what it might look like, how it’ll affect mobile gaming and how RP1 has created a p...

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As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been the biggest mobile trends and games of the year so far! 

GameRefinery by Vungle's own Erno Kiiski, Wilhelm Voutilainen, and Kalle Heikkinen join host Jon Jordan to discuss how hybrid game mechanics and particular market trends have rocketed new games to the top of the download charts across...

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We are a bit starstruck in this episode of The Movile GameDev Playbook, with guest Richard Bartle! Listen in to learn more about best practices for audience design, taxonomies of players and how they can help developers design better, more engaging mobile games. 

Richard joins the podcast to discuss his impressive career, including how he created the Multi-User Dungeon - or simply MUDs - the forebearer of the multiplayer online role...

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In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.

Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in th...

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In this episode of The Mobile GameDev Playbook, we’re discussing how to utilize player insight to help build better games. We look into the tips, tools, and techniques game developers can use to understand what their players want so that they’ll keep coming back for more.

Market-research platform PickFu joins this episode to discuss how game developers have collected user feedback using their service, along with mobile game studio M...

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In this episode of The Mobile GameDev Playbook we discuss the common struggles game developers face when monetizing their games and provide some top tips to ensure optimal ROI on mobile gaming ad monetization. We also take a deep dive into the current mobile app monetization strategy and how it might change post IDFA. Will high IAP monetization games survive the change? 

Kolibri Games brings their expertise to the panel today, as a ...

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Episode 13 brings you insight into the winners and finalists of GameRefinery’s very first Mobile GameDev Awards in 2021. These new annual awards aim to reward design and innovation in the mobile game industry by developers in the US, China and Japan. In this episode, GameRefinery’s analysts and partner judge from Luna Labs discuss a few of the award categories and what made the winners stand out from the competition - what is their...

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In this first podcast of 2021, The Mobile GameDev Playbook unveils what might be in store for the new year and the mobile gaming industry - it’s a fully packed episode! We discuss how the pandemic’s development might affect industry growth in 2021 and how gaming habits might evolve in the post-COVID era. We also explore future potential trends for the Match 3 genre, the expansion of the casual gaming market in China, as well as the...

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As the end of the year approaches, this episode of the MobileGameDev Playbook will take a look back at what 2020 has had to offer the mobile gaming industry. We’ll delve into the key trends to come out of this eventful year, including the rise of social mechanics, changes to location-based AR games to fit COVID lockdown restrictions, as well as some of the secrets behind Genshin Impact’s success. To wrap the year up, we’ll also do ...

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In the latest episode of the Mobile GameDev Playbook, we examine what it takes to design a profitable game economy. We uncover the best monetisation strategies for mobile game developers, as well as how to plan and execute these strategies to boost a free-to-play mobile game’s potential revenue. 

From the planning of in-game economic structures to applying an enticing value exchange for players, this episode covers all the bases for...

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Apple shocked the mobile advertising world this summer when it gave a two months’ notice of a seismic change in how mobile advertising campaigns would be targeted, measured and evaluated with the arrival of iOS14 and IDFA changes. Luckily, with these changes now likely taking place in early 2021 instead, mobile game developers and advertisers have some more time to plan accordingly and explore new ways to build their acquisition an...

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Social Games are the hot topic for Episode 8 of the Mobile GameDev Playbook, where we delve into understanding what the must-have features that help create global hits are. We are joined by the expertise of Teatime Games who will share the lessons learnt from their amazing success with mobile game 'QuizUp', which has now accumulated over 100 million downloads. 

As well as talking about feature-level specifics, Teatime Games ...

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Drawing from insights gained from Facebook and GameRefinery's brand new report on mobile gaming genres, this episode of the Mobile GameDev Playbook delves into the popular RPG Genre.  Titled 'Genre and great games - Understanding Audiences and Designing Better Mobile Games', the report provides valuable genre-level insight across mobile games in the US, UK, South Korea and Japan. With a specific eye on RPG’s, the podcas...

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Episode 6 of The Mobile GameDev Playbook looks at player archetypes and motivations and how these essential insights are being factored into game development. The podcast explores how game designers develop insight into their player types, as well as some of the most recent developments in player types and motivation metrics. Podcast guests are Rovio and Fundamentally Games, help provide further insight into their own experiences a...

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Join us for Episode 5 of The Mobile GameDev Playbook as we focus the Coronavirus pandemic, how it has impacted developers and how they’ve adapted their games during the last few difficult months. The podcast also examines how the virus has generally affected the mobile gaming industry. We’re also joined by GameAnalytics who unearth some fascinating insights around insights traffic rates, age-specific genre engagement, in-app spendi...

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Episode 4 of the Mobile GameDev Playbook takes on casual gaming. Joined by PeopleFun, we are taking a close look at the well-known free-to-play favourite, WordScapes. We delve into understanding what makes this mobile game so successful and what are the lessons learnt from generating over 5000 levels. What's more, we will also discuss how they managed to scale up their content and what their overall business strategy is from a ...

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In this episode of the Mobile GameDev Playbook, we take a look into the challenges faced by game developers when working with licensed IP. With a specific focus on design and feature consideration, we also discuss how licenses have affected mobile game sales in different countries, such as the US and China.

Host Jon Jordan is joined by regular guest, GameRefinery's Chief Analyst Joel Julkunen along with special guests Rosemarie ...

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Welcome to episode 2 of the Mobile GameDev Playbook. In this episode, we delve into the Chinese mobile game market, what some of the latest game feature trends are as well as what makes Chinese mobile players tick. This month, host Jon Jordan is joined by regular guest, GameRefinery’s Chief Analyst Joel Julkunen along with special guests Georges Dry and Dean Zhao from Chinese game publisher and developer Perfect World. Thanks for l...

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