When you think of Swaarm, think of James Bond meets Nikola Tesla. A brand shaking up the app industry with bold, sleek, and seamless integrations to bring electrifying and actionable real-time data to marketers across verticals in search of a simpler way to track their campaigns. Swaarm Co-Founder and CEO Yogeeta Chainani speaks in this episode of Mobile Groove about how Swaarm combines automation, affordability, and baked-in privacy-compliant features in one award-winning no-code event tracking dashboard.
But Swaarm isn’t just redefining tracking—it’s reimagining performance marketing as a whole. Much like how Microsoft offers Word, Excel, and PowerPoint as an interconnected suite, Swaarm provides Perform and Monetization, giving marketers the flexibility to analyze, automate, and optimize their campaigns in real-time. In this episode, Yogeeta also shares how Swaarm’s innovations in search syndication bring clarity to one of the industry’s biggest blind spots, unlocking real-time data visibility and driving unprecedented ROAS improvements. Plus, a surprising case study that reveals how one company boosted organic installs by 66%—all thanks to a small but game-changing shift in their approach.
CHAPTER TIMESTAMPS
00:00 - Intro
02:50 - Swaarm as a person
04:30? - How Swaarm started
08:35 - Swaarm's standout features
15:28 - Swaarm use cases
30:17 - Good vs great marketing
36:47 - Keeping up with complexity
39:10 - Describing Swaarm
41:00 - Yogeeta in 4 words
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