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August 19, 2024 26 mins

In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Anna Scoby discuss raising a family, running a business and remembering yourself.

Anna is a communication coach with a wealth of experience in the business world. With a degree in Business Management and a Master's degree in communication, she has accumulated over 25 years of experience.

Anna has excelled in managing sales teams in the tech industry and has proven herself a successful entrepreneur. Her achievements include being a top sales manager and an award-winning speaker. For the past eight years, Anna has dedicated her efforts to running an educational nonprofit that empowers youth with essential communication, leadership, and entrepreneurship skills.

You can connect with Anna on Instagram and Facebook. Buy a copy of the book, The Young Entrepreneur's Handbook, on Amazon

Send a text message! Email, if you want a reply though. ;)

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P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/




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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Rita Suzanne (00:01):
Hi, this is Mom Owned and Operated.
I am Rita, suzanne, and today Ihave my guest Anna with me and
I'm so excited to chat with youall about kids and money.
Let's talk about it.
So please tell the audience allabout you, your business and
your family.

Anna Scoby (00:19):
Hello, I am Anna excited to be here.
I am a speaker, a communicationcoach and an entrepreneur, and
I am here to talk about all ofthis, so I'm ready for questions
.

Rita Suzanne (00:32):
Yes, yes, so you have a book and it's about
teaching kids how to deal withmoney, so let's talk about that.

Anna Scoby (00:42):
Yes, I have a book and I wanted to start with
really a question and a story.
The reason this book came tolife is because my kids started
to ask questions about money andI didn't want them to be

(01:03):
entitled.
I didn't want them to thinkthat money just come from the
wallet and it comes out like,hey, can I have the money?
Oh, yeah, sure, let me just.
Yeah, here we go, because youknow there's a tree on the back
of the of the house.
It's like, yeah, here, poof,they just come out.
And I didn't want them to feellike there is no tree and we
don't have any, because I grewup thinking that we didn't have

(01:28):
the money, so I grew up with thefear that there's not enough
money, so I always grew up withthe scarcity mindset.
I grew up fearing that there isno money and therefore I wanted
my children to feel that theyhave the control over money,

(01:48):
because I didn't have thatfeeling.
So, as a parent, I wanted themto have that feel of they have
control over money At the sametime, I didn't want them to feel
like we have all the money inthe world because we didn't have
all the money in the world.
So I wanted to have thatbalance.
So I wanted them to learn thatif they need the money, they can

(02:13):
earn the money and they can becreative about the money.
And I wanted to make sure thatthey didn't have my fear of not
having enough money.
So I have this dilemma of nothaving enough money.
So I have this dilemma.
So I've learned how to conquerthat dilemma.
And I had teachers, I had booksand I started teaching
entrepreneurship because Iwanted my kids to have the

(02:35):
growth mindset about the money.
So my kids started when theywere five, started when they
were five, and that book isabout our journey.
For the last seven years, withmy kids and my students, we have

(02:58):
been going to the markets, tothe fairs, to the business fairs
and practicing an idea.
So in this book we havecaptured our journey.
We have talked about how did welearn to earn the money, how do
we teach our kids to earn themoney?
And it's our journey and it isa workbook, so any of the

(03:20):
parents can take this book andgo through.
How do we start with the idea?
What are the steps to get tothe market and learn and teach
our children how to earn thatfirst paycheck or to put that
first money in their pocket?
I got distracted and I totallyforgot what was the question no,

(03:45):
that was great.

Rita Suzanne (03:46):
That was that was.
That was completely great,because it reminds me of um okay
, so I have four kids right andmy, I have my two sons and then
I have my two nieces because mysister passed.
And that was the whole reasonwhy I started this podcast was

(04:07):
because I was kind of had atraumatic event and I was
overwhelmed and all of thethings right.
So when my nieces came to me,initially they were staying with
me and they didn't have any oftheir things and I had a book
that was for kids and it was allabout how to become a

(04:27):
millionaire as a kid.
And my niece, she, was bored, soshe read the book and she took
that book and the next day wrotedown.
She did all of the things thatthey told her to do and then she
, the next day, decided that shewas going to walk dogs.

(04:47):
Can I tell you that this childis, or was, afraid of dogs, but
she decided in her mind thatthat was the job that she was
going to do.
She didn't walk any dogs, butshe went around to the
neighborhood and she offered towalk dogs and the neighbors were
so impressed by her tenacitythat, or you know, or even like

(05:10):
the fact that she wanted to,that they were, you know, giving
, giving them donations to, youknow, to inspire them and kind
of help them along.
And so I think that and thatempowered them, my all of my
kids, because they saw the other, they saw her, and then the

(05:30):
rest of them were like, oh mygosh, I can do this too.
And so I think that there's somuch power in seeing your
siblings, or even another kid,doing something like that, like
you said, at five years old,going to a fair or wherever, and
making money.
And so what are some of thesteps that you recommend for

(05:54):
them to like, kind of getstarted?

Anna Scoby (05:57):
So that's what you were saying.
That's the idea, it's theempowerment.
It's not necessary.
The money making, it's a bonusbecause that comes later.
That's the idea of the grossmindset, the idea of them
believing and feeling it thatthey have a say.

(06:18):
They have a choice, whetherit's a choice to walk the dog
even though you're afraid of it,whether it's a choice to walk
the dog even though you'reafraid of it, or a choice of
drawing a picture and saying,hey, would you like to buy this
picture.
They are choosing to havecontrol over making the money

(06:40):
versus a choice to say, oh, Idon't have any money or oh, I'm
broke.
So it's the choice we'reteaching them to make, that
choice.
So the first step in this bookis really making that choice,
the choice of take control over.
Do I want to make that choice?
A difference I want to make.

(07:02):
I want to make a change I wantto make it like.

Rita Suzanne (07:06):
It lets them know right.
It lets them know that they cando something.
Even though you're a kid, youcan do something.

Anna Scoby (07:12):
Yeah, you can make something.
You can make a choice to walkinto your garage and to say what
do I have here that can beuseful for me to make something?
That can be useful for me tomake something.
So the first, really the bookis broken into chapters and it
goes through 12 chapters from anidea of thinking okay, what can

(07:35):
I make?
What can I do with what I have.
So it's not about thinking ofI'm going to be a millionaire.
No, it's not that.
Because the first idea isreally making that choice of
thinking what can I dorealistically?
Can I draw something?
Can I make something?

(07:55):
And then thinking, okay, can Iinterest others in this idea?
Would others want it?
Can I make money out of it?
And then we slowly go into okay, can I make money with this?
Because sometimes kids want tomake things just to make things.

(08:16):
So we go through the process ofsimple business analysis and a
business plan Does this makesense?
Can this make profit?
Does it take time to make onething versus I would have to
make 20 things to sell it?
And does it make sense to sellit?

(08:36):
Return on investment?
Right, if it's going to make me, if I'm going to spend $10 to
make one thing, but I can onlysell it for a dollar.
This isn't going to be abusiness idea, right?
And then we go a little bitinto I'm sorry, a little bit
into the marketing idea, right?
Can I tell a story about it?
How do I sell it?

(08:57):
So there's a template here foreach one of the steps.
There is a worksheet here.
There are different steps ofhow to do it.
There are little doodle pageshere, so don't get bored.
There is a little badges here,so they earn little badges for
each step.
There are different skills thatthey earn.

(09:17):
They learn per chapter the timemanagement, the commitment, the
perseverance.
We talk a little bit about it.
We'll put a little quote, whichyou know what?
My favorite part in here in thisbook it's written in two
languages.
It's written in a language forparents my part that I wrote and

(09:39):
it's written in a kid language.
I love that.
I wrote it with my daughter, soshe wrote it in a kid language.
So there is two pages perchapter adult language, mine and
a kid language.
So she wrote it because shesaid Mom, you're writing it for
parents in a parent's language,I'm going to write it in a kid
language.
So she wrote it because shesaid mom, you're writing it for

(09:59):
parents in the parent's language, I'm going to write it in a kid
language, so they like it.
So she wrote it for kids.
So, even if a kid or a child,whichever language we want to
choose to be inclusive, even ifa young learner, young
entrepreneur, wants to do it bythemselves, there is a young

(10:19):
entrepreneur language.
So my entrepreneurs are sharingtheir tips and there are stories
in here that my youngentrepreneurs added their
stories of their journey in thisentrepreneurship.
So they shared things thatworked for them and things that

(10:42):
didn't work.
So there are stories here of oh, that didn't work at all, or
this worked, or this didn't work.
And there's one of my favoritestories here.
One entrepreneur said I wantedto do this, but my mom said it
didn't work, it's not going towork.
But guess what?

(11:02):
I sold out of the product andwe all celebrated because the
idea worked.
Those are the cool stories.
So the book is filled withstories, tips from young
entrepreneurs, tips from parents.
The parents would say, ok,don't say this to your

(11:23):
entrepreneur, because that's nota good idea.

Rita Suzanne (11:27):
Right, right.

Anna Scoby (11:28):
So I'm sorry.

Rita Suzanne (11:33):
No, no, no.
I think it love the twodifferent perspectives too,
because, like you said, it'srelatable for the kids, but it
also has the perspective of aparent who is.
And it's not necessarily foronly for parents who are already
business owners right, it's forparents who may be not business

(11:54):
owners as well, correct?

Anna Scoby (11:57):
And have no idea what they do.
And that's why I wanted to dothis in the book, because some
parents who reached out to mesaying I want to teach, or I
want to help my kids, but Idon't know where to start.
Like I've never done this, I'venever been an entrepreneur, I'm
a corporate like I'm anengineer, I'm a doctor, I'm a

(12:17):
corporate person, I'm anengineer, I'm a doctor.
Like I'm a corporate person.
Like I have no idea what thisentrepreneurship is all about,
but I want my kids to learn.
Like I want my kids to know howthis works.
And they asking me how to earnthe money, but I don't know how
to teach them.
So this is why I wanted to putthis in the book, because this
is, this is a step by step tohelp them.

Rita Suzanne (12:40):
Yeah, and it's.
It helps the parent to supportthe goals and aspirations of the
kid without them.
You know, like, like the oneparent was like no, no, no, you
know, but little did they knowthat it was actually going to
work.
I think that that's amazing.
I think that you know, thewhole thing is is great, and I

(13:02):
love the aspect of reallyfinding what around you you can
do, versus like, hey, mom or dad, I'm going to need $500 for you
to invest in my kid business,right?

Anna Scoby (13:15):
Well, yes, but there's also a chapter here
where the kids kind of start byselling their ideas to the
parents as an investors.
So if they do need anadditional supplies or they need
an additional investment, theydo make that pitch to their
parents and say that I have donemy research, I have done my

(13:38):
numbers and I still need anadditional investment, I still
need to buy glue sticks or Istill need to buy boxes or I
still need to buy these things.
So the young entrepreneur goesthrough this process of
analyzing and doing the pitch tothe parents.
So the parents get their buy-inand also, yes, so there's a

(14:01):
process.

Rita Suzanne (14:03):
I think that's important, because I know fully
grown adults who don't even do abusiness plan or any market
research or anything of thatnature or have to pitch their
idea really to anyone, and sofor them it's really
foundational right, becausethey're now they're they're

(14:26):
learning how to get up in frontof somebody.
Which is one of the hardestthings to do is to present your
idea to someone with confidenceand clearly articulate it and
and really be clear on all ofthe aspects of it and get
somebody to like, buy into that.
And even if it is your parents,because sometimes getting your

(14:50):
parent behind you can be reallya challenging thing, especially
if they have a lot of otherresponsibilities that they need
to take care of as well.

Anna Scoby (15:00):
It's here and those steps are here because we have
to do it with my students.
We have to ask for financialsupport from the parents and the
steps are here because we havedone it.
This is not a hypothetical roleplay scenarios.
This is the real life for thelast seven years.

(15:20):
This is something that we'vedone.
This is something that this isa real life and that's on the
cover.
This is the real life stepsthat we do when we go to the
markets.
There is also steps here for howdo you find the markets around
you.
We go to the farmer's markets,we go to the holiday markets

(15:42):
around us, and there are stepshere of how to find the markets.
There are steps here how totalk to the markets to be a part
of them.
There are more and more marketswho are welcome young
entrepreneurs.
There are more and more marketswho specifically even have
spots for the youngentrepreneurs.
So for those parents who arelistening to us and thinking I'm

(16:02):
not doing all of that, it'sreally not that hard.
Sometimes it's just as simpleas just sending an email.
You don't even have to have aface-to-face interaction.
Very often cities would haveevents for just young
entrepreneur markets and youwould just send an email.
So it's for those parents whodo feel intimidated or saying

(16:25):
I've never done sales, it's notmy thing, it just send in an
email.
There is also a reflection partin here, because often we go
through the motion and we don't.
We're kind of like, okay, nextthing, next thing, next thing.
But if we don't reflect and ifwe don't celebrate our victories
, if we don't look back and gothrough, this is something that

(16:49):
I've done very well and this issomething that I can do better.
This is a very importantelement of learning process
because that's how we go andsink in, this is how we go
deeper learning and that's howwe retain the skills on the
feeling level, because it's notjust in our minds but it's in

(17:10):
our hearts.
So there's a reflection part inhere.
So those are all pieces that wedo and it's all part of the
book.

Rita Suzanne (17:21):
I think that's important too, and we talked
briefly when we first startedthe call.
We talked about the age of whothe book was written for and you
mentioned that your I'm sorryyou said son or daughter was
five when you started with thisand but it sounds like this

(17:42):
could be for pretty much any age, it sounds like this could be
for pretty much any age.

Anna Scoby (17:46):
It depends.
It depends on maturity of theyoung entrepreneur, it depends
on the parents, the family, whenwe were writing this book.
I've had from nine to 13 yearold students who had done this
book with me and they did justfine.

Rita Suzanne (18:09):
I could see my teenagers doing this book, and
that's what, and that's what I'msaying, like I could see I
don't think it's specificallywritten for, you know, young,
young ages I feel like them attheir age could actually benefit
for but from something likethis as well, because there are
so many things in place and thatit gives them, step by step by

(18:33):
step, that they could go throughit and figure out what's the
process, what do you really wantto do?
And I think that a lot of times, especially in a teenage age,
they don't really know what theywant to do, and maybe it would
help them to think outside thebox, because often, you know,
the imagination starts to cease.

Anna Scoby (18:57):
That's the idea.
We start with the brainstormingand we start with what is your
favorite YouTuber does, what aresome influencers that you
follow?
The TikTok videos?
What do they sell?
What is out there?
And just thinking what are theneeds, what are some things that
are not working right now andyou want to do better?

(19:18):
We don't have to reinvent thebicycle.
We can look into what alreadyexists.
Can we make it better?
We can look into what alreadyexists.
Can we make it better?
Does it out there?
I have one of my students.
She took a regular pants andshe wanted to make them prettier
, so she had glue pretty flowerson top of them and then for

(19:38):
holidays she drops a little bitof a scented oil on top and it
smells for Christmas, it smellslike Christmassy for spring and
it smells like flowers and it'sa little touch.
But people buy them for gifts,for little offices, for
different things.
So you don't have to reallythink out there.

(20:00):
There's so many Pinterest boardideas.
It's all about brainstorming,it's all about thinking of where
you're at.
But for that you kind of haveto give that creative space for
your entrepreneur to look aroundand to think what do I have?
Can I make things with what Ihave?

(20:21):
Are there needs?
Can I make things prettier?
Can I make things useful?
Can I see what other people arealready selling and can I make
something similar?
Can I make a spin on what'salready exists?
But it takes time.

Rita Suzanne (20:38):
Are you teaching them to sell locally or online,
or both?

Anna Scoby (20:49):
or online or both.
Well, we do both.
We have locally, where they aretrading their time for money.
We also started to expand intoa digital world.
My older entrepreneurs the onewho started five and they've
done markets.
Now they are graduallytransforming into the digital
world.
They are now creating a digitalproducts.
We are now on teachers payteachers, where they have the

(21:11):
digital products and they doworksheets and they do other
things.
So we do both, because I wantto show them that they can also
trade their talent for the moneyand the profits.
So we have digital.
Well, there's no book for themoney and the profits.
So we have digital.
Well, there's no book for thedigital product.
Yet we now have the book forthe trading time for money, but

(21:32):
eventually we would go fortrading talents for the profits.

Rita Suzanne (21:38):
I love that because I mean, that's the
foundational piece, right, andeven in online business.
So, for instance, you shouldalways start off selling a
service, right, Like, sell thebig thing that's going to make
the most money, and then youmove on to the other things,

(21:58):
right, and then the the otherproducts that, or maybe you have
to have the audience behind itand the experience of how to
sell and and all of the things.
So, as we kind of wrap thingsup, one thing that I always love
to talk about is self-care, andso, anna, I want to know, as a

(22:20):
mom, how many children do youhave?
Cause we didn't mention, youdidn't mention that I have two,
okay, and so, as a mom, we oftenneglect ourselves, and so I
want to know what are you doingfor yourself, what are you doing
for just you?

Anna Scoby (22:38):
Well, the biggest thing and I don't know, maybe
this is a little bit out therethe biggest thing I've done for
myself is establishingboundaries with my children, and
not just one way.
I respect boundaries of mychildren as well.
So when my child says I need myspace right now, I respect it

(23:03):
and not taking it personally.
So when my daughter says I needto be by myself, I say okay,
and she walks away, closes thedoor and I don't run after her
trying to figure out what'swrong with her or what does she
need and how was her day and allthat stuff.
And she does the same thing forme.
So when I feel that I hadenough and she comes to me and

(23:28):
says, but no, I can say, baby,can this wait?
When I feel like I reached mypoint, my limit, I'm tired,
whatever it is, I can safely sayto her can this wait Because I

(23:48):
need my time, so that boundaryand healthy boundaries and safe
boundaries can.
When I can say I'm off, I'mwalking away, I'm taking a nap,
I'm doing my thing, and that'show I have my self care of
having that healthy boundaries.

Rita Suzanne (24:09):
I think that's important because a lot of times
, women and moms don't enforcetheir own boundaries right, and
so I think that that's aimportant piece of self care to
really focus and highlight,because a lot of us are not
doing it.
We say we have boundaries butwe're not enforcing the

(24:30):
boundaries, and so I love thatyou brought that to the
forefront as a piece of yourself-care.
And where can everyone find youonline?
Where can they get the book?
Where is where?

Anna Scoby (24:47):
is it at.
The book is on Amazon.
You have the link, so hopefullyyou can share it.
Yes, uh, project BUcom is thewebsite.
It has some of my blog articles.
It has the link to the book, ithas some of the links and
articles from our fairs, fromthe business fairs, and Project

(25:12):
BU by Anna is the Instagram.

Rita Suzanne (25:16):
Love it.
Thank you so much, and I willagain so one more time.
What is the name of the book,in case they want to just jump
on Amazon right now and grab thebook.

Anna Scoby (25:26):
The Young Entrepreneurs Handbook.

Rita Suzanne (25:29):
The Young Entrepreneurs.

Anna Scoby (25:31):
Handbook, the Young Entrepreneurs Handbook, and if
they just put my name on thesearch Anna Scobie it comes up.

Rita Suzanne (25:43):
Love it.
Thank you so much, Anna.
It's been so great chattingwith you.
Thank you for having me.

Anna Scoby (25:48):
I've had so much fun .
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