August 22, 2024 • 33 mins
In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Inga Faison-Cavitt discuss raising a family, running a business and remembering yourself.
Inga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers.
You can connect with Ingafay on her website, on LinkedIn, YouTube, Facebook, or Instagram.
Send a text message! Email, if you want a reply though. ;)
P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/
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Episode Transcript
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Rita Suzanne (00:01):
Hi, this is Mom Owned and Operated and I am Rita
Suzanne.
Today I have my guest Inga withme.
Inga, I am so excited to chatwith you and talk all about
introverts and how to overcomeall of the things.
Please tell everyone all aboutyou, your business and your
family.
Inga Faison-Cavitt (00:18):
Yes, well, my name is Inga Faison Cavett.
I go by Inga Faye.
I'm a boy, mom of a 14, soon tobe 15 year old, sophomore in
high school and I am anauthenticity strategist.
I specialize in helping womenwith introverted tendencies in
the entrepreneur space to reallyuse their innate gifts to grow
(00:39):
their business.
I know through my trials andtribulations of being an
entrepreneur how oftentimes Iwas mentored by an extrovert.
And what do people often teachyou how to do?
They teach you how to do whatthey know how to do right.
But it was often a disconnectfor me because some of the
strategies they were usingreally never felt good to me.
(01:00):
So I really felt like I wasreally not my genuine self when
I was out and about doing thethings that they had recommended
me doing.
So when COVID happened, it waskind of an eye opening
experience for me where I couldreally kind of figure out some
tools and tricks and strategiesthat really would allow me to
succeed as my authentic self,because at that particular time
(01:20):
everybody was trying to figureit out Right, so I didn't really
have to.
I couldn't really go tosomebody and say, well, what do
you do when XYZ happens?
And as a result of that.
That's when I came up withthese strategies that have
really been beneficial to myfellow introverted women, and
I'm just all about just helpingthem reduce their learning curve
and really be the success theywere meant to be.
Rita Suzanne (01:42):
Yeah, I think that it's such a, I guess, prevalent
thing for women entrepreneursespecially, I don't want to say
at a certain age, right, like aswe become like at a certain age
, some of us are just not ascomfortable in putting ourselves
(02:04):
out there online as maybe theyounger moms and women are, and
I think that's just agenerational thing.
But I remember when I started10 years ago, I classified
myself as an introvert, and Istill do that, even though I'm
comfortable getting on video,I'm comfortable in social
(02:24):
situations.
But I don't think that I'mactually an introvert.
I just was being, I was justshy and uncomfortable online.
Inga Faison-Cavitt (02:35):
Yeah Well, I think that's a good thing that
you just shared too, becauseoftentimes people think the only
people that are shy areintroverts, when in actuality,
extroverts can be shy too, andreally what I have found when
you're talking about introvertsand extroverts, it really comes
down to how you get your energy.
I know personally for me Irecharge by myself.
If I do something like this, Ican get up and talk and be
(02:57):
passionate about a product or aservice that I really support
and endorse.
I can do that without a problem.
But after I'm done, I'mdefinitely going to need my
alone time to recharge andregroup, so I could possibly do
it again.
So I'm not one of those peoplethat gains energy just from
being around folks.
Sunday is definitely a day thatI'm like chilling.
I am watching NetflixBridgerton just came out.
(03:21):
I'm all about that Just reallyrelaxing and so I can recharge
myself for the next coming week.
So that's really what it'sabout.
Rita Suzanne (03:30):
Yeah, I think I'm the same way too, because I have
four teenagers here and Ialways tell them that it's like
being pulled in, you know, byfour different people constantly
needing all of your energy Plus.
You have your business.
Know, by four different peopleconstantly needing all of your
energy Plus.
You have your business, yourclients need you, all of the
(03:52):
things and I just need my space.
I just need to be alone anddon't take it personally.
I just need to be by myself fora little while.
So I do feel like I'mintroverted, but in you know,
some people will say thatambivert or what or what right,
but right um, my first, veryfirst coach.
she kind of forced me to go anddo the whole.
What was that thing?
It was like the very firstvideo platform where everyone
(04:16):
was getting on there and shekind of made me get on there and
everybody was like tapping forlikes and hearts and everything
and I can't remember the name ofit.
But she made me do that as away to promote myself and she
was an introvert herself.
But she said we're going to dothis and it's going to make us
(04:37):
better.
And I will say that I wasterrified.
And so, because I was anintrovert and because I was
scared and all of these otherthings, I want to know, like
what are some tips that you havefor people who may be feeling
that same way as I felt backthen?
Inga Faison-Cavitt (04:57):
Well, girl, I have felt that way too.
I can remember my first video Iactually did in my car at a in
front of a dollar tree storebecause I was on my lunch break
and I was trying to get in frontof some sun so I could have
some good sunlight for the video, because I didn't have a ring
light and all that stuff that Ihave now.
So, yeah, I totally get it.
(05:18):
But in that same instance thatI did that, I was scared out of
my wicks.
But I had really forced myselfto do it, similar to what your
coach recommended that you dotoo, and what I found out was
that it wasn't that bad.
I did it one time.
It was just like, okay, Ireally didn't like that.
I did it a second time andunfortunately I had somebody to
(05:40):
slam the door our door, next tome.
You can hear that I was justlike, okay, well, I can't use
that one Because at that time Ididn't know how to edit.
So then I had to do it again.
But I realized the third timethat I did it I was really able
to really like kind of let myhair down and my personality
came out, and it was so muchbetter than the first time.
(06:02):
So if anybody is on herelistening to us or even watching
us today and you're fearful forgetting on video, girlfriend, I
just want to tell you just doit, ok.
On the other side, you're justlike that wasn't that bad, and
the more you do it, the betteryou get.
And that was another thing thatI learned when I first did it.
(06:22):
As well is, I didn't want tostop because I knew that if I
stopped doing it then I would gorevert way back to that first
time that I did and I was scaredout of my wits and that was
what I wanted, to make sure thatI didn't go back to.
So I just kept doing it.
So now it's nothing for me todo, and most people when they
see me they think, oh yeah,she's an extrovert, but I'm not.
(06:45):
So yeah, so it's just.
It's just one of those things.
You just got to kind of pushyourself out of the comfort zone
.
You're going to be glad you did, instead of wish you had.
Rita Suzanne (06:54):
I'll say it that way yeah, I feel the same way.
I feel like the more you do it,the easier it becomes and, like
you, people think that I am anextrovert and I'm like, ok, I'm
just comfortable doing it.
But, and even in social,situations.
(07:14):
I think that by doing it, though, it does boost your confidence,
it does help you more and more,and so I think with anyone if
they're struggling at all withany type of confidence like, do
the thing that is going to pushyou outside of your comfort zone
.
So outside of like doing it.
I find that a lot of times, alot of my clients, they're
struggling with their marketingin general and it's because they
(07:37):
want to do video, but theydon't know what to say.
You know.
So what do you think?
Like is something that youwould tell somebody who where
they're just like.
Inga Faison-Cavitt (07:51):
You're like just get on video and they're
like well, it's funny that yousay that, because this has kind
of been on my heart for the lasttwo days and I'm definitely
going to have to act on this, tocome up with some kind of
platform to share this, butoutside of this platform today.
But the first thing that Iwould say is I think it's very
(08:11):
imperative, when you're tryingto think about what you want to
talk about is who are youtalking to?
Ok, first and foremost, I thinkwe get so caught up in the
marketing and trying to getourselves out there, but we
forget who we serve, becausethat's who we're working to
attract.
Which is why I love usingsurveys, because it allows me to
(08:32):
find out what people are reallystruggling with, because what
are we trying?
Who are we trying to attract,first and foremost, and what are
they struggling with?
And then how can we help them?
And then, once we get, we keepthat in mind the things that we
talk about are going to be forthat person.
It's not going to be for us.
So I think we need to take thethe mirror and not look at
(08:54):
ourselves, but turn it aroundand really find out what our
client wants.
And that's why I love thesurveys, because it allows us to
truly do that, and do it in amanner that allows us to filter
and not necessarily convincepeople.
What we have is what they want,because if you ask them, they
will literally tell you.
(09:14):
And, at the end of the day,people want to be validated,
they want to be seen, they wantto be heard, they want to be
understood.
And what better way to do thatis by asking them.
Rita Suzanne (09:23):
They want to be understood, and what better way
to do that is by asking themRight If they'll answer you.
I think that a lot of peopleare like I will put out a survey
, but I can't get anybody toanswer them for me.
Inga Faison-Cavitt (09:39):
Right, but then that means that they
weren't your person anyway,because if they're not willing
to answer, they're not reallythe answer to your survey,
they're not for you.
They've already told you,they've already filtered
themselves and said nope, I'mnot it.
So yeah, for sure.
And then I think it's in theway that you ask it.
I think you have to make it awin-win type of situation for
them.
You know they're helping you,but how are you going to help
them at the end of the day?
(09:59):
So it's it's kind of that kindof thing too, cause, like for
for me, one of the things that II work with coaches and
consultants and what do I knowcoaches and consultants want?
They want visibility, right.
So one of the things that Itell them hey, you're going to
fill this out for me, but inaddition to filling this out for
me, this is also going to helpme determine if we're really a
(10:22):
collaboration fit me determineif we're really a collaboration
fit and, if I can, if we canshare the stage on one of my
YouTube channels where we canboth benefit as a result of us
interacting with each other,because entrepreneurship is a
team sport, right.
So that's what we got to keepin mind too.
So kind of think about that,what's in it for them.
Don't just think about what'sit because you're getting the
(10:42):
market research.
Yeah, that's great for for you,but what are they getting after
they do it?
Rita Suzanne (10:46):
right, and I think that's where a lot of business
owners would drop the ball,where it's just like, okay, this
is, this is what I need, right?
They don't really consider whywould somebody fill that out,
even whether or not they're thetarget audience, right, like
there has to be some type ofsomething in it for for the
person you know.
So I love that.
(11:08):
So a lot of times I think now,especially in these past couple
of years and we talked just alittle bit briefly on our
current state of like marketing,right, we talked about how a
lot of times now, it seems likeit's overcrowded, it's
overwhelming.
You have to be out here andalmost as if you're not on video
(11:32):
, it's going to be really,really hard for you to get
clients and be seen.
So do you think that someonewho is introverted could be
successful as an entrepreneur?
Inga Faison-Cavitt (11:43):
Oh, yes, yes , yes, yes, yes, yes, for sure.
The thing about it is we haveto use our innate abilities to
grow our business and not do itlike an extrovert would do it.
An extrovert is going to go toa networking event and they're
going to probably, more thanlikely, be the life of the party
(12:04):
, be talking to a whole bunch ofpeople, talking to a whole
bunch of people, and wenaturally are not going to do
that because we're not reallysmall talk kind of people.
Okay, but we could possibly getup on a stage and talk about
what we're really passionateabout and have conversations
after that and attract thepeople that we want to us and
then have those one-on-oneconversations to really
(12:25):
determine if they are a true fit.
We can do that for sure.
So it's just kind of justfinding out what your niche is,
and that's why, that's why Itell people about the survey
thing, because, okay, you canfilter the people you can.
You can filter first andforemost.
Then you can also get copy,because we're trying, we want to
(12:46):
, we want to attract our personto us.
We don't want to attack and Iknow everybody knows what that
feels like, because I'm prettysure most people on here.
If you're an entrepreneur andyou're on social media, somebody
has sent you a DM talking abouthow they're going to help you
make $20,000 in three months, orthey're going to do all of the
(13:08):
arts and crafts for you toreally market so you can focus
on the income producing activity.
I mean, I'm sure all of us haveheard that.
So it's really important.
And that was another reason whyI love the surveys is because I
want to know what people reallywant, not what I think they
want.
And I'm going to give you aperfect example.
I mean, I started myentrepreneur experience well,
(13:31):
really journey in direct sales,and when I was first in direct
sales, I was given this surveyabout lip color.
So I'm pretty much sureeverybody on here could kind of
relate to this.
And on this survey,unfortunately, what I did was I
asked them what I wanted to hearDo you want hydration, do you
(13:51):
want anti-aging, do you wantlong, long wear?
Okay, so they would just kindof check the boxes, okay.
So I flipped it.
I was just like you know what,I'm not going to ask those
questions anymore.
I'm just going to ask them whatis your biggest lip color
struggle?
Ok, you know what they said.
They didn't say anything abouthydration.
(14:12):
They said nothing about longwear.
They said nothing aboutanti-aging.
They told me Inga, I just wantsomething that looks good on my
complexion Mic drop OK, theycould care less about all that
stuff that I was asking.
So what did I use?
Ok, they could care less aboutall that stuff that I was asking
.
So what did I use?
I use that question on alanding page and started getting
(14:33):
people to come into my worldjust by asking that one question
that initially I wouldn't haveinherently known what to ask
because I didn't know what theywere struggling with until I
asked them.
So that's what I'm saying aboutFiguring out the copy, even
what to talk about.
When you're doing the surveys,you're getting those ideas
(14:53):
because they're literallytelling you.
You're literally telling youwhat they need.
And one of the things that Ifound on my survey talking to
other business owners is they'retelling me they struggle.
I don't know how many timesI've heard they're really
struggling with lead generation,how many times I've heard
they're really struggling withlead generation and every, in
every kind of way, they'retelling me they have not
(15:13):
identified their avatar.
They say things like I wantthis.
One girl told me.
I want, I'm a nonprofit and Iwant clients that are that have
a budget of 750,000 a year orsomething.
She was telling me okay, thoseare the type of people you want
to work with.
Okay, so are those the type ofpeople you're targeting?
(15:36):
Because if you're not targetingthose type of people, then
you're not going to find thosetype of people.
But if you know what you'relooking for.
Almost kind of similar to whatwe probably did when we were
dating we wrote down the idealguy for us or the ideal mate.
It's the same thing that whenyou wrote it down and you
figured it out and then when theperson appeared, it was just
(15:57):
like that's him or that's her,it's the same kind of thing.
But we don't do that.
We think we got to come up withall these marketing things and
we're trying to do all thevideos and we're not sure what
to talk about.
What does our person need?
We got to find the need andthen feel it.
And that's how we do that byasking the question.
Rita Suzanne (16:19):
So I think that's really valid.
It seems like often when I'mworking with clients regardless
of what it's about, whether it'smarketing, whether it's, you
know, web design, whatever theythink that they understand who
their ideal client is, right,right, until I asked them to
describe that person.
(16:41):
Except, what they're describingis more like a group or broad
description of someone.
You know, it's the whole.
Oh, someone between 35 and 55,you know that thing and I'm like
no, especially as anentrepreneur, we need to get
super, super specific and reallyand it's not really about, like
(17:04):
, demographics, all of thatstuff At this point now in our
marketing world, we need tofocus on pain points.
What are the pain points ofthis person?
What are their buyer behaviors?
How are they buying Like what?
What are we?
What do we need to do in orderto connect with them more?
(17:26):
And yeah, instead of like reallyfocusing in on on little things
that don't really matter, right.
So I love that you're usingthat.
And back back when I firststarted, what we would do is we
would go into Facebook groupsand that had our target audience
in it and someone would ask aquestion based on what we need,
(17:47):
and then we would copy some ofthe answers.
And someone would ask aquestion based on what they
would need, and then we wouldcopy some of the answers and put
that in a spreadsheet orwhatever, and then that would
tell us exactly what people wereasking, versus having the
survey right, because at thattime, like, let's say, you
didn't have an audience right,you were just pulling.
You were able then to pull someof the stuff that they were
(18:09):
actually saying.
So I think that that's adifferent way to kind of grab
some direct, some direct likecopy from people, but I think
it's more powerful when it comesfrom your actual people.
Inga Faison-Cavitt (18:22):
Right, right .
Well, you can.
That's the ideal thing about it.
You don't have to be thisdoesn't have to be a warm market
type of person that's fillingout the survey.
You can do it in a cold type ofatmosphere too, but again, you
got to make sure that you havean incentive that they're going
to be willing to do it for youbecause you're going to do
(18:44):
something for them.
So it's got to be a win-wintype of situation.
So, yeah, it can be done forcold market too.
Rita Suzanne (18:52):
I love that.
So what are some, I guess,specific suggestions that you
would have for people in orderto kind of get them out of their
little introvert shell?
Do you have any recommendationsfor people besides?
You just do it Right.
Inga Faison-Cavitt (19:11):
Just do it.
Oh well, I guess it's reallyimportant to practice, I think.
I think we think we should beshooting from the hip, which is
not a trait of an introvert.
Practice makes definitelyprogress for us.
I won't say perfect, it makesprogress.
So, the more that we're able topractice and kind of think
through the things that we'regoing to practice and kind of
think through the things thatwe're going to say and how we're
(19:31):
going to say it, and not beafraid of the pause.
The pause is good if we need aminute to kind of gather our
thoughts, because that's what wedo.
I mean, we're deep thinkers.
We need that pause to reallykind of figure out what the next
thing that we need to do.
It was amazing to me that I wasin this mastermind a couple of
months ago and it never occurredto me just to take time to
(19:54):
think.
Because I'm a deep thinker as itis and it was, I was, as my
father would say, days glazed ina maze by all of the things
that I was able to create on myown, that I didn't necessarily
have to have somebody to tell methat.
It was just like I'm puttingthis in place, but it was
because I sat there and Ithought about it and not being
(20:15):
afraid of that.
I mean, I think it's veryimportant when you, especially
like when you're doing speakingengagements, if somebody tells
you what the questions arebefore you get up there.
Of course, if you practice them, you'll be fine because you
were prepared for it, but wehave to take that time to do
that and I think that's reallyimperative for our success.
(20:36):
Step out, push yourself outyour comfort zone, make sure you
practice, make sure that you'represent.
So, if you got to write thingsdown, if something really makes
sense to you, make a note of itand then, if you need further
time to ponder on it, more thanlikely you will then take that
time and then implement it.
Rita Suzanne (20:52):
Yeah, one thing that I like to do when I'm
making my videos is to do likethree to five like talking
points that I can make sure thatI hit on, so that I'm not
bandering on the topic too much.
Yeah Right, I need things thatare going to keep me focused,
(21:14):
right, so I think that that alsohelps.
Let's kind of pivot a littleBefore we do you have a free
guide that you want to sharewith everyone.
Tell us about that, tell mewhat's included in that, because
I feel like that might havesome good stuff for them as well
.
Inga Faison-Cavitt (21:33):
Right.
So what I did was I wanted tocome up with a way to help my
fellow introvert to be able tocreate these surveys so you
could completely avoid what Ijust described to you about
telling people what you want tohear instead of finding out what
was really going on with themso they could feel understood.
So I have created a surveyguide that you can download for
(21:57):
free.
It kind of gives you strategyon how to actually complete a
survey to gather the things thatyou really want to find out
more about from your client.
So that you can go to mywebsite, ingafaycom it's right
on the homepage, so you can justput your name and your email
(22:19):
address and then you'll get itinstantaneously.
Rita Suzanne (22:22):
I love that.
I think that and that just tiesin perfectly, because people
probably like well, I don'treally sure what to ask, right,
and I think that that's a greatgift, especially since we're
talking about surveys.
So one thing that I want toreally find out is how people
are able to do like the juggleright, like what is one of your
(22:46):
favorite tools that you areusing in your business, that, is
it a project management tool?
Is it some kind of othersoftware that you're using?
Like what is helping you tokind of like optimize your day
so that you're not superoverwhelmed?
Inga Faison-Cavitt (23:03):
It's a planner that I use and I I'm a
strong proponent of planningyour day on paper before you
walk it out, Especially as moms.
We have 50 million things thatlike today.
I had my plan of today but somethings came in the way of that
and, as a result of that, I justhad to be able to know okay,
(23:25):
today is one o'clock Well,really 12 o'clock.
I know I gotta be on thispodcast, so just kind of get
myself back into sync.
I think it's really importantfor us to at least plan it out.
It may not necessarily go theway that we planned it, but it's
very important that we have theplan so we can go back to where
we need to, as needed.
My computer Wait a second.
(23:45):
My computer is about to die.
Wait a second.
Ok, Wait a second.
My computer is about to die.
Wait a second.
Rita Suzanne (23:53):
Okay, I'm going to make a note.
(24:14):
okay, sorry about that oh, no,worries, I'm gonna make a note
and the thing to take that out,um, okay, so I'm, I'm very much
like you.
I'm such a list maker and Ilove I.
Well, I carry around a notebookwith me and I'll make notes
inside of my little notebook andthen when I get back even
(24:35):
though I have my phone and I dohave my Apple notes and I'll
just, you know, write notes inthere as well but then, once I
get back to my desk, I'll takeall of those notes and then I'll
put them inside of my computer.
But it helps me to kind of like, I think, get it out of my head
when I actually physicallywrite them down.
So I love that you're doingthat as well.
(24:56):
The next thing I really want totalk about is what are you
listening to or reading lately?
It could be business related ornot business related.
Inga Faison-Cavitt (25:08):
Right now I am very much looking at how to
expand my visibility through SEO.
So I have been reading SEObooks about getting backlinks
and making sure you have SEOcontent and really being able to
have the authority because ofthe backlinks that you gain from
(25:29):
writing in different magazinesand that kind of thing.
So that's one of my focuses, inaddition to my YouTube channel
really actively working to growmy subscribership because I want
to monetize my channel and justreally figuring out ways that,
even as I reach that level ofmonetization that I could still
do it even having less than athousand subscribers that
(25:52):
they're recommending, that I canstill monetize in other ways.
So just kind of being creativein that way of really just
growing and expanding my reachso more people can know about
what I have and how I can servethem.
Rita Suzanne (26:04):
I love that.
And both of those strategiesare long term strategies.
So you know, so, even thoughthey take time to build up, they
pay off in the long run.
Inga Faison-Cavitt (26:15):
Oh yeah, for sure, for sure, and then I
guess, more short-term, sinceyou broke that down like that.
So more short-term is moregrassroots kind of marketing,
and that's where my surveys comein.
Where I can connect with, myhappy place on social media is
really LinkedIn.
I feel like I'm really able tofind my people over there.
I do some on Facebook, but it'sthe majority of my stuff is
(26:38):
over on LinkedIn.
So I have newsletters that Iwrite on a regular basis that
attract my client to me, andthen I do the surveys and then
I'm doing podcasts and thesekinds of things on a regular
again to further my reach.
Rita Suzanne (26:51):
I love that.
I and I just learned about thefact that LinkedIn has
newsletters just yesterday, yeah, and they're really powerful,
they're really proud.
Inga Faison-Cavitt (27:00):
I've actually gotten right writing
gigs from my newsletter.
So I write for two beautymagazines and I'm in the process
of writing for the entrepreneurmagazine and those and those
type of gigs have come as aresult of my newsletter because,
of course, when you're writingthe newsletter and you're
getting those writing gigs, theywant to see what you've written
(27:21):
.
And typically, granted, I havemy email list and my folks are
getting that.
Folks are getting that.
But just to be able to justtell them, hey, you can just go
to my beauty newsletter, hey, oryou can just go to my coaching
newsletter on LinkedIn, I canjust direct them both to those
newsletters and it's really easyfor them to see how I write and
what I write about.
Rita Suzanne (27:40):
I think that's.
I think it's a good feature,because I guess, back, you know,
back before, we used to, Iguess, be able to add our
LinkedIn.
They said, you know, add yourblog posts to LinkedIn, as I
don't know posts or or whatever,but I used to worry that it
would interfere with your SEOand so I never would do it, even
though they would say it wassafe, I'd never would do it
(28:02):
because I would be nervous aboutit.
But I love the idea of addingthis, the newsletter aspect to
it, and so I'm definitely goingto start doing that.
I think it's a brilliant idea,and the person who told me about
it she was saying how it shehas several clients who do it
and it's, you know, brought themto X amount of subscribers and
(28:25):
it's great.
Inga Faison-Cavitt (28:26):
Yeah, it is, it is.
And then the thing about it ifyou already have an email list
the things that you talk abouton your email list you could
just repurpose it on LinkedIn.
Just change the title, justchange it really slightly.
So I mean, if you've alreadydone the work of writing it,
just reuse it and just put itover in LinkedIn.
Rita Suzanne (28:43):
So yeah, and I'm repurposing my newsletters now,
too, to my blog as well, so I'mputting them over there, because
I make the newsletters alsolike very educational as well,
so there's lessons involved inthem.
So, yeah, I think that you know, repurposing as much as
possible so that we can get seenin any way, I think is a smart
(29:06):
idea.
So the last thing that I alwayslove to talk about is self care
, because one of the reasons whyI started this podcast was
really to figure out how othermoms were able to do some of the
things that I was reallystruggling with, and that was,
you know, figuring out as asingle mom, like how to run a
(29:29):
business and raise my kids, butalso to remember myself.
So I'd love to hear how othermoms are able to do that.
So what are you doing foryourself?
Inga Faison-Cavitt (29:41):
Well, I before, I guess at the beginning
of my day, I make it a point todo my devotional.
I do my devotional before Ieven start my day and it just
kind of grounds me for the restof the day.
In addition to that, I alwaysdo some kind of self-development
after that.
So I'm constantly learning,because as entrepreneurs it's
(30:02):
not we don't just get to ourdesired, promised land or our
next level.
We have to grow into it.
So making sure that I'mcontinuously learning and
finding out new ideas andconnecting with new people to
level up my business.
So I want to make sure that Ido that on the regular and then,
typically after that, I alwaysmake it a point to work out.
(30:23):
So I do all of this in themorning.
I feel like the things that youreally want to get done first,
you should do first in the day.
So if you have a day, like I'vehad earlier today, that you can
get the essentials that keepyou grounded and then, if you
have to do something else tocatch up, back up with the other
things, you can, but justreally making sure that you take
(30:45):
care of yourself, Because atthe end of the day, if you're
not well, you're not going to beable to have a thriving
business, because your health isyour wealth, so you have to
take the time to exercise, toeat right.
I'm religious about what I'mactually putting in my body,
looking at the food that I putin my body not as pleasure, but
really as fuel for me to do thenext thing that I need to do.
Rita Suzanne (31:08):
I love that, and and doing the morning thing
reminds me of the miraclemorning.
Have you ever?
Read that I used to do.
I used to be such a devout youknow follower of that when my
kids were younger.
Now that they're older, I whatI do is I'll take time and I'll
leave and I'll go to the gym.
I'll be gone for like two hours, like that's where I'm like
(31:30):
able to clear my head and likeget that that break that I'm
talking about.
Inga Faison-Cavitt (31:35):
Right.
Rita Suzanne (31:36):
Yeah, so where can we find you online?
We know you're on LinkedIn,right, you on YouTube, so tell
tell everyone where they canfind you.
So tell everyone where they canfind you.
Inga Faison-Cavitt (31:48):
Yeah, so I'm on LinkedIn, for sure.
I am on YouTube.
I'm on Instagram as well, andFacebook yeah, I have a Facebook
business page.
So, yeah, those are my placesthat you can typically find me.
Unfortunately, in my game ofcreating my business, I wasn't
(32:09):
as diligent to make sure thatall of my apps were really.
Yeah, all of my handles werethe same, but they're pretty
much the same.
They have Incafe in them, butthey, yeah, you have to add a
little spice to it, but I'm surethat information will be down
in the show notes, so you don'thave to worry about finding me.
You can just kind of click andgo to the prospective place that
(32:32):
you want to find me.
Yes, definitely, and yourwebsite again ingafaycom, that's
I-N-G-A-F as in Frank A-Ycom.
Rita Suzanne (32:42):
Thank you so much.
It's been such a pleasurehaving you on.
Inga Faison-Cavitt (32:45):
Likewise, thank you for having me.
Hi, this is Mom Owned and Operated and I am Rita
Suzanne.
Today I have my guest Inga withme.
Inga, I am so excited to chatwith you and talk all about
introverts and how to overcomeall of the things.
Please tell everyone all aboutyou, your business and your
family.
Inga Faison-Cavitt (00:18):
Yes, well, my name is Inga Faison Cavett.
I go by Inga Faye.
I'm a boy, mom of a 14, soon tobe 15 year old, sophomore in
high school and I am anauthenticity strategist.
I specialize in helping womenwith introverted tendencies in
the entrepreneur space to reallyuse their innate gifts to grow
(00:39):
their business.
I know through my trials andtribulations of being an
entrepreneur how oftentimes Iwas mentored by an extrovert.
And what do people often teachyou how to do?
They teach you how to do whatthey know how to do right.
But it was often a disconnectfor me because some of the
strategies they were usingreally never felt good to me.
(01:00):
So I really felt like I wasreally not my genuine self when
I was out and about doing thethings that they had recommended
me doing.
So when COVID happened, it waskind of an eye opening
experience for me where I couldreally kind of figure out some
tools and tricks and strategiesthat really would allow me to
succeed as my authentic self,because at that particular time
(01:20):
everybody was trying to figureit out Right, so I didn't really
have to.
I couldn't really go tosomebody and say, well, what do
you do when XYZ happens?
And as a result of that.
That's when I came up withthese strategies that have
really been beneficial to myfellow introverted women, and
I'm just all about just helpingthem reduce their learning curve
and really be the success theywere meant to be.
Rita Suzanne (01:42):
Yeah, I think that it's such a, I guess, prevalent
thing for women entrepreneursespecially, I don't want to say
at a certain age, right, like aswe become like at a certain age
, some of us are just not ascomfortable in putting ourselves
(02:04):
out there online as maybe theyounger moms and women are, and
I think that's just agenerational thing.
But I remember when I started10 years ago, I classified
myself as an introvert, and Istill do that, even though I'm
comfortable getting on video,I'm comfortable in social
(02:24):
situations.
But I don't think that I'mactually an introvert.
I just was being, I was justshy and uncomfortable online.
Inga Faison-Cavitt (02:35):
Yeah Well, I think that's a good thing that
you just shared too, becauseoftentimes people think the only
people that are shy areintroverts, when in actuality,
extroverts can be shy too, andreally what I have found when
you're talking about introvertsand extroverts, it really comes
down to how you get your energy.
I know personally for me Irecharge by myself.
If I do something like this, Ican get up and talk and be
(02:57):
passionate about a product or aservice that I really support
and endorse.
I can do that without a problem.
But after I'm done, I'mdefinitely going to need my
alone time to recharge andregroup, so I could possibly do
it again.
So I'm not one of those peoplethat gains energy just from
being around folks.
Sunday is definitely a day thatI'm like chilling.
I am watching NetflixBridgerton just came out.
(03:21):
I'm all about that Just reallyrelaxing and so I can recharge
myself for the next coming week.
So that's really what it'sabout.
Rita Suzanne (03:30):
Yeah, I think I'm the same way too, because I have
four teenagers here and Ialways tell them that it's like
being pulled in, you know, byfour different people constantly
needing all of your energy Plus.
You have your business.
Know, by four different peopleconstantly needing all of your
energy Plus.
You have your business, yourclients need you, all of the
(03:52):
things and I just need my space.
I just need to be alone anddon't take it personally.
I just need to be by myself fora little while.
So I do feel like I'mintroverted, but in you know,
some people will say thatambivert or what or what right,
but right um, my first, veryfirst coach.
she kind of forced me to go anddo the whole.
What was that thing?
It was like the very firstvideo platform where everyone
(04:16):
was getting on there and shekind of made me get on there and
everybody was like tapping forlikes and hearts and everything
and I can't remember the name ofit.
But she made me do that as away to promote myself and she
was an introvert herself.
But she said we're going to dothis and it's going to make us
(04:37):
better.
And I will say that I wasterrified.
And so, because I was anintrovert and because I was
scared and all of these otherthings, I want to know, like
what are some tips that you havefor people who may be feeling
that same way as I felt backthen?
Inga Faison-Cavitt (04:57):
Well, girl, I have felt that way too.
I can remember my first video Iactually did in my car at a in
front of a dollar tree storebecause I was on my lunch break
and I was trying to get in frontof some sun so I could have
some good sunlight for the video, because I didn't have a ring
light and all that stuff that Ihave now.
So, yeah, I totally get it.
(05:18):
But in that same instance thatI did that, I was scared out of
my wicks.
But I had really forced myselfto do it, similar to what your
coach recommended that you dotoo, and what I found out was
that it wasn't that bad.
I did it one time.
It was just like, okay, Ireally didn't like that.
I did it a second time andunfortunately I had somebody to
(05:40):
slam the door our door, next tome.
You can hear that I was justlike, okay, well, I can't use
that one Because at that time Ididn't know how to edit.
So then I had to do it again.
But I realized the third timethat I did it I was really able
to really like kind of let myhair down and my personality
came out, and it was so muchbetter than the first time.
(06:02):
So if anybody is on herelistening to us or even watching
us today and you're fearful forgetting on video, girlfriend, I
just want to tell you just doit, ok.
On the other side, you're justlike that wasn't that bad, and
the more you do it, the betteryou get.
And that was another thing thatI learned when I first did it.
(06:22):
As well is, I didn't want tostop because I knew that if I
stopped doing it then I would gorevert way back to that first
time that I did and I was scaredout of my wits and that was
what I wanted, to make sure thatI didn't go back to.
So I just kept doing it.
So now it's nothing for me todo, and most people when they
see me they think, oh yeah,she's an extrovert, but I'm not.
(06:45):
So yeah, so it's just.
It's just one of those things.
You just got to kind of pushyourself out of the comfort zone
.
You're going to be glad you did, instead of wish you had.
Rita Suzanne (06:54):
I'll say it that way yeah, I feel the same way.
I feel like the more you do it,the easier it becomes and, like
you, people think that I am anextrovert and I'm like, ok, I'm
just comfortable doing it.
But, and even in social,situations.
(07:14):
I think that by doing it, though, it does boost your confidence,
it does help you more and more,and so I think with anyone if
they're struggling at all withany type of confidence like, do
the thing that is going to pushyou outside of your comfort zone
.
So outside of like doing it.
I find that a lot of times, alot of my clients, they're
struggling with their marketingin general and it's because they
(07:37):
want to do video, but theydon't know what to say.
You know.
So what do you think?
Like is something that youwould tell somebody who where
they're just like.
Inga Faison-Cavitt (07:51):
You're like just get on video and they're
like well, it's funny that yousay that, because this has kind
of been on my heart for the lasttwo days and I'm definitely
going to have to act on this, tocome up with some kind of
platform to share this, butoutside of this platform today.
But the first thing that Iwould say is I think it's very
(08:11):
imperative, when you're tryingto think about what you want to
talk about is who are youtalking to?
Ok, first and foremost, I thinkwe get so caught up in the
marketing and trying to getourselves out there, but we
forget who we serve, becausethat's who we're working to
attract.
Which is why I love usingsurveys, because it allows me to
(08:32):
find out what people are reallystruggling with, because what
are we trying?
Who are we trying to attract,first and foremost, and what are
they struggling with?
And then how can we help them?
And then, once we get, we keepthat in mind the things that we
talk about are going to be forthat person.
It's not going to be for us.
So I think we need to take thethe mirror and not look at
(08:54):
ourselves, but turn it aroundand really find out what our
client wants.
And that's why I love thesurveys, because it allows us to
truly do that, and do it in amanner that allows us to filter
and not necessarily convincepeople.
What we have is what they want,because if you ask them, they
will literally tell you.
(09:14):
And, at the end of the day,people want to be validated,
they want to be seen, they wantto be heard, they want to be
understood.
And what better way to do thatis by asking them.
Rita Suzanne (09:23):
They want to be understood, and what better way
to do that is by asking themRight If they'll answer you.
I think that a lot of peopleare like I will put out a survey
, but I can't get anybody toanswer them for me.
Inga Faison-Cavitt (09:39):
Right, but then that means that they
weren't your person anyway,because if they're not willing
to answer, they're not reallythe answer to your survey,
they're not for you.
They've already told you,they've already filtered
themselves and said nope, I'mnot it.
So yeah, for sure.
And then I think it's in theway that you ask it.
I think you have to make it awin-win type of situation for
them.
You know they're helping you,but how are you going to help
them at the end of the day?
(09:59):
So it's it's kind of that kindof thing too, cause, like for
for me, one of the things that II work with coaches and
consultants and what do I knowcoaches and consultants want?
They want visibility, right.
So one of the things that Itell them hey, you're going to
fill this out for me, but inaddition to filling this out for
me, this is also going to helpme determine if we're really a
(10:22):
collaboration fit me determineif we're really a collaboration
fit and, if I can, if we canshare the stage on one of my
YouTube channels where we canboth benefit as a result of us
interacting with each other,because entrepreneurship is a
team sport, right.
So that's what we got to keepin mind too.
So kind of think about that,what's in it for them.
Don't just think about what'sit because you're getting the
(10:42):
market research.
Yeah, that's great for for you,but what are they getting after
they do it?
Rita Suzanne (10:46):
right, and I think that's where a lot of business
owners would drop the ball,where it's just like, okay, this
is, this is what I need, right?
They don't really consider whywould somebody fill that out,
even whether or not they're thetarget audience, right, like
there has to be some type ofsomething in it for for the
person you know.
So I love that.
(11:08):
So a lot of times I think now,especially in these past couple
of years and we talked just alittle bit briefly on our
current state of like marketing,right, we talked about how a
lot of times now, it seems likeit's overcrowded, it's
overwhelming.
You have to be out here andalmost as if you're not on video
(11:32):
, it's going to be really,really hard for you to get
clients and be seen.
So do you think that someonewho is introverted could be
successful as an entrepreneur?
Inga Faison-Cavitt (11:43):
Oh, yes, yes , yes, yes, yes, yes, for sure.
The thing about it is we haveto use our innate abilities to
grow our business and not do itlike an extrovert would do it.
An extrovert is going to go toa networking event and they're
going to probably, more thanlikely, be the life of the party
(12:04):
, be talking to a whole bunch ofpeople, talking to a whole
bunch of people, and wenaturally are not going to do
that because we're not reallysmall talk kind of people.
Okay, but we could possibly getup on a stage and talk about
what we're really passionateabout and have conversations
after that and attract thepeople that we want to us and
then have those one-on-oneconversations to really
(12:25):
determine if they are a true fit.
We can do that for sure.
So it's just kind of justfinding out what your niche is,
and that's why, that's why Itell people about the survey
thing, because, okay, you canfilter the people you can.
You can filter first andforemost.
Then you can also get copy,because we're trying, we want to
(12:46):
, we want to attract our personto us.
We don't want to attack and Iknow everybody knows what that
feels like, because I'm prettysure most people on here.
If you're an entrepreneur andyou're on social media, somebody
has sent you a DM talking abouthow they're going to help you
make $20,000 in three months, orthey're going to do all of the
(13:08):
arts and crafts for you toreally market so you can focus
on the income producing activity.
I mean, I'm sure all of us haveheard that.
So it's really important.
And that was another reason whyI love the surveys is because I
want to know what people reallywant, not what I think they
want.
And I'm going to give you aperfect example.
I mean, I started myentrepreneur experience well,
(13:31):
really journey in direct sales,and when I was first in direct
sales, I was given this surveyabout lip color.
So I'm pretty much sureeverybody on here could kind of
relate to this.
And on this survey,unfortunately, what I did was I
asked them what I wanted to hearDo you want hydration, do you
(13:51):
want anti-aging, do you wantlong, long wear?
Okay, so they would just kindof check the boxes, okay.
So I flipped it.
I was just like you know what,I'm not going to ask those
questions anymore.
I'm just going to ask them whatis your biggest lip color
struggle?
Ok, you know what they said.
They didn't say anything abouthydration.
(14:12):
They said nothing about longwear.
They said nothing aboutanti-aging.
They told me Inga, I just wantsomething that looks good on my
complexion Mic drop OK, theycould care less about all that
stuff that I was asking.
So what did I use?
Ok, they could care less aboutall that stuff that I was asking
.
So what did I use?
I use that question on alanding page and started getting
(14:33):
people to come into my worldjust by asking that one question
that initially I wouldn't haveinherently known what to ask
because I didn't know what theywere struggling with until I
asked them.
So that's what I'm saying aboutFiguring out the copy, even
what to talk about.
When you're doing the surveys,you're getting those ideas
(14:53):
because they're literallytelling you.
You're literally telling youwhat they need.
And one of the things that Ifound on my survey talking to
other business owners is they'retelling me they struggle.
I don't know how many timesI've heard they're really
struggling with lead generation,how many times I've heard
they're really struggling withlead generation and every, in
every kind of way, they'retelling me they have not
(15:13):
identified their avatar.
They say things like I wantthis.
One girl told me.
I want, I'm a nonprofit and Iwant clients that are that have
a budget of 750,000 a year orsomething.
She was telling me okay, thoseare the type of people you want
to work with.
Okay, so are those the type ofpeople you're targeting?
(15:36):
Because if you're not targetingthose type of people, then
you're not going to find thosetype of people.
But if you know what you'relooking for.
Almost kind of similar to whatwe probably did when we were
dating we wrote down the idealguy for us or the ideal mate.
It's the same thing that whenyou wrote it down and you
figured it out and then when theperson appeared, it was just
(15:57):
like that's him or that's her,it's the same kind of thing.
But we don't do that.
We think we got to come up withall these marketing things and
we're trying to do all thevideos and we're not sure what
to talk about.
What does our person need?
We got to find the need andthen feel it.
And that's how we do that byasking the question.
Rita Suzanne (16:19):
So I think that's really valid.
It seems like often when I'mworking with clients regardless
of what it's about, whether it'smarketing, whether it's, you
know, web design, whatever theythink that they understand who
their ideal client is, right,right, until I asked them to
describe that person.
(16:41):
Except, what they're describingis more like a group or broad
description of someone.
You know, it's the whole.
Oh, someone between 35 and 55,you know that thing and I'm like
no, especially as anentrepreneur, we need to get
super, super specific and reallyand it's not really about, like
(17:04):
, demographics, all of thatstuff At this point now in our
marketing world, we need tofocus on pain points.
What are the pain points ofthis person?
What are their buyer behaviors?
How are they buying Like what?
What are we?
What do we need to do in orderto connect with them more?
(17:26):
And yeah, instead of like reallyfocusing in on on little things
that don't really matter, right.
So I love that you're usingthat.
And back back when I firststarted, what we would do is we
would go into Facebook groupsand that had our target audience
in it and someone would ask aquestion based on what we need,
(17:47):
and then we would copy some ofthe answers.
And someone would ask aquestion based on what they
would need, and then we wouldcopy some of the answers and put
that in a spreadsheet orwhatever, and then that would
tell us exactly what people wereasking, versus having the
survey right, because at thattime, like, let's say, you
didn't have an audience right,you were just pulling.
You were able then to pull someof the stuff that they were
(18:09):
actually saying.
So I think that that's adifferent way to kind of grab
some direct, some direct likecopy from people, but I think
it's more powerful when it comesfrom your actual people.
Inga Faison-Cavitt (18:22):
Right, right .
Well, you can.
That's the ideal thing about it.
You don't have to be thisdoesn't have to be a warm market
type of person that's fillingout the survey.
You can do it in a cold type ofatmosphere too, but again, you
got to make sure that you havean incentive that they're going
to be willing to do it for youbecause you're going to do
(18:44):
something for them.
So it's got to be a win-wintype of situation.
So, yeah, it can be done forcold market too.
Rita Suzanne (18:52):
I love that.
So what are some, I guess,specific suggestions that you
would have for people in orderto kind of get them out of their
little introvert shell?
Do you have any recommendationsfor people besides?
You just do it Right.
Inga Faison-Cavitt (19:11):
Just do it.
Oh well, I guess it's reallyimportant to practice, I think.
I think we think we should beshooting from the hip, which is
not a trait of an introvert.
Practice makes definitelyprogress for us.
I won't say perfect, it makesprogress.
So, the more that we're able topractice and kind of think
through the things that we'regoing to practice and kind of
think through the things thatwe're going to say and how we're
(19:31):
going to say it, and not beafraid of the pause.
The pause is good if we need aminute to kind of gather our
thoughts, because that's what wedo.
I mean, we're deep thinkers.
We need that pause to reallykind of figure out what the next
thing that we need to do.
It was amazing to me that I wasin this mastermind a couple of
months ago and it never occurredto me just to take time to
(19:54):
think.
Because I'm a deep thinker as itis and it was, I was, as my
father would say, days glazed ina maze by all of the things
that I was able to create on myown, that I didn't necessarily
have to have somebody to tell methat.
It was just like I'm puttingthis in place, but it was
because I sat there and Ithought about it and not being
(20:15):
afraid of that.
I mean, I think it's veryimportant when you, especially
like when you're doing speakingengagements, if somebody tells
you what the questions arebefore you get up there.
Of course, if you practice them, you'll be fine because you
were prepared for it, but wehave to take that time to do
that and I think that's reallyimperative for our success.
(20:36):
Step out, push yourself outyour comfort zone, make sure you
practice, make sure that you'represent.
So, if you got to write thingsdown, if something really makes
sense to you, make a note of itand then, if you need further
time to ponder on it, more thanlikely you will then take that
time and then implement it.
Rita Suzanne (20:52):
Yeah, one thing that I like to do when I'm
making my videos is to do likethree to five like talking
points that I can make sure thatI hit on, so that I'm not
bandering on the topic too much.
Yeah Right, I need things thatare going to keep me focused,
(21:14):
right, so I think that that alsohelps.
Let's kind of pivot a littleBefore we do you have a free
guide that you want to sharewith everyone.
Tell us about that, tell mewhat's included in that, because
I feel like that might havesome good stuff for them as well
.
Inga Faison-Cavitt (21:33):
Right.
So what I did was I wanted tocome up with a way to help my
fellow introvert to be able tocreate these surveys so you
could completely avoid what Ijust described to you about
telling people what you want tohear instead of finding out what
was really going on with themso they could feel understood.
So I have created a surveyguide that you can download for
(21:57):
free.
It kind of gives you strategyon how to actually complete a
survey to gather the things thatyou really want to find out
more about from your client.
So that you can go to mywebsite, ingafaycom it's right
on the homepage, so you can justput your name and your email
(22:19):
address and then you'll get itinstantaneously.
Rita Suzanne (22:22):
I love that.
I think that and that just tiesin perfectly, because people
probably like well, I don'treally sure what to ask, right,
and I think that that's a greatgift, especially since we're
talking about surveys.
So one thing that I want toreally find out is how people
are able to do like the juggleright, like what is one of your
(22:46):
favorite tools that you areusing in your business, that, is
it a project management tool?
Is it some kind of othersoftware that you're using?
Like what is helping you tokind of like optimize your day
so that you're not superoverwhelmed?
Inga Faison-Cavitt (23:03):
It's a planner that I use and I I'm a
strong proponent of planningyour day on paper before you
walk it out, Especially as moms.
We have 50 million things thatlike today.
I had my plan of today but somethings came in the way of that
and, as a result of that, I justhad to be able to know okay,
(23:25):
today is one o'clock Well,really 12 o'clock.
I know I gotta be on thispodcast, so just kind of get
myself back into sync.
I think it's really importantfor us to at least plan it out.
It may not necessarily go theway that we planned it, but it's
very important that we have theplan so we can go back to where
we need to, as needed.
My computer Wait a second.
(23:45):
My computer is about to die.
Wait a second.
Ok, Wait a second.
My computer is about to die.
Wait a second.
Rita Suzanne (23:53):
Okay, I'm going to make a note.
(24:14):
okay, sorry about that oh, no,worries, I'm gonna make a note
and the thing to take that out,um, okay, so I'm, I'm very much
like you.
I'm such a list maker and Ilove I.
Well, I carry around a notebookwith me and I'll make notes
inside of my little notebook andthen when I get back even
(24:35):
though I have my phone and I dohave my Apple notes and I'll
just, you know, write notes inthere as well but then, once I
get back to my desk, I'll takeall of those notes and then I'll
put them inside of my computer.
But it helps me to kind of like, I think, get it out of my head
when I actually physicallywrite them down.
So I love that you're doingthat as well.
(24:56):
The next thing I really want totalk about is what are you
listening to or reading lately?
It could be business related ornot business related.
Inga Faison-Cavitt (25:08):
Right now I am very much looking at how to
expand my visibility through SEO.
So I have been reading SEObooks about getting backlinks
and making sure you have SEOcontent and really being able to
have the authority because ofthe backlinks that you gain from
(25:29):
writing in different magazinesand that kind of thing.
So that's one of my focuses, inaddition to my YouTube channel
really actively working to growmy subscribership because I want
to monetize my channel and justreally figuring out ways that,
even as I reach that level ofmonetization that I could still
do it even having less than athousand subscribers that
(25:52):
they're recommending, that I canstill monetize in other ways.
So just kind of being creativein that way of really just
growing and expanding my reachso more people can know about
what I have and how I can servethem.
Rita Suzanne (26:04):
I love that.
And both of those strategiesare long term strategies.
So you know, so, even thoughthey take time to build up, they
pay off in the long run.
Inga Faison-Cavitt (26:15):
Oh yeah, for sure, for sure, and then I
guess, more short-term, sinceyou broke that down like that.
So more short-term is moregrassroots kind of marketing,
and that's where my surveys comein.
Where I can connect with, myhappy place on social media is
really LinkedIn.
I feel like I'm really able tofind my people over there.
I do some on Facebook, but it'sthe majority of my stuff is
(26:38):
over on LinkedIn.
So I have newsletters that Iwrite on a regular basis that
attract my client to me, andthen I do the surveys and then
I'm doing podcasts and thesekinds of things on a regular
again to further my reach.
Rita Suzanne (26:51):
I love that.
I and I just learned about thefact that LinkedIn has
newsletters just yesterday, yeah, and they're really powerful,
they're really proud.
Inga Faison-Cavitt (27:00):
I've actually gotten right writing
gigs from my newsletter.
So I write for two beautymagazines and I'm in the process
of writing for the entrepreneurmagazine and those and those
type of gigs have come as aresult of my newsletter because,
of course, when you're writingthe newsletter and you're
getting those writing gigs, theywant to see what you've written
(27:21):
.
And typically, granted, I havemy email list and my folks are
getting that.
Folks are getting that.
But just to be able to justtell them, hey, you can just go
to my beauty newsletter, hey, oryou can just go to my coaching
newsletter on LinkedIn, I canjust direct them both to those
newsletters and it's really easyfor them to see how I write and
what I write about.
Rita Suzanne (27:40):
I think that's.
I think it's a good feature,because I guess, back, you know,
back before, we used to, Iguess, be able to add our
LinkedIn.
They said, you know, add yourblog posts to LinkedIn, as I
don't know posts or or whatever,but I used to worry that it
would interfere with your SEOand so I never would do it, even
though they would say it wassafe, I'd never would do it
(28:02):
because I would be nervous aboutit.
But I love the idea of addingthis, the newsletter aspect to
it, and so I'm definitely goingto start doing that.
I think it's a brilliant idea,and the person who told me about
it she was saying how it shehas several clients who do it
and it's, you know, brought themto X amount of subscribers and
(28:25):
it's great.
Inga Faison-Cavitt (28:26):
Yeah, it is, it is.
And then the thing about it ifyou already have an email list
the things that you talk abouton your email list you could
just repurpose it on LinkedIn.
Just change the title, justchange it really slightly.
So I mean, if you've alreadydone the work of writing it,
just reuse it and just put itover in LinkedIn.
Rita Suzanne (28:43):
So yeah, and I'm repurposing my newsletters now,
too, to my blog as well, so I'mputting them over there, because
I make the newsletters alsolike very educational as well,
so there's lessons involved inthem.
So, yeah, I think that you know, repurposing as much as
possible so that we can get seenin any way, I think is a smart
(29:06):
idea.
So the last thing that I alwayslove to talk about is self care
, because one of the reasons whyI started this podcast was
really to figure out how othermoms were able to do some of the
things that I was reallystruggling with, and that was,
you know, figuring out as asingle mom, like how to run a
(29:29):
business and raise my kids, butalso to remember myself.
So I'd love to hear how othermoms are able to do that.
So what are you doing foryourself?
Inga Faison-Cavitt (29:41):
Well, I before, I guess at the beginning
of my day, I make it a point todo my devotional.
I do my devotional before Ieven start my day and it just
kind of grounds me for the restof the day.
In addition to that, I alwaysdo some kind of self-development
after that.
So I'm constantly learning,because as entrepreneurs it's
(30:02):
not we don't just get to ourdesired, promised land or our
next level.
We have to grow into it.
So making sure that I'mcontinuously learning and
finding out new ideas andconnecting with new people to
level up my business.
So I want to make sure that Ido that on the regular and then,
typically after that, I alwaysmake it a point to work out.
(30:23):
So I do all of this in themorning.
I feel like the things that youreally want to get done first,
you should do first in the day.
So if you have a day, like I'vehad earlier today, that you can
get the essentials that keepyou grounded and then, if you
have to do something else tocatch up, back up with the other
things, you can, but justreally making sure that you take
(30:45):
care of yourself, Because atthe end of the day, if you're
not well, you're not going to beable to have a thriving
business, because your health isyour wealth, so you have to
take the time to exercise, toeat right.
I'm religious about what I'mactually putting in my body,
looking at the food that I putin my body not as pleasure, but
really as fuel for me to do thenext thing that I need to do.
Rita Suzanne (31:08):
I love that, and and doing the morning thing
reminds me of the miraclemorning.
Have you ever?
Read that I used to do.
I used to be such a devout youknow follower of that when my
kids were younger.
Now that they're older, I whatI do is I'll take time and I'll
leave and I'll go to the gym.
I'll be gone for like two hours, like that's where I'm like
(31:30):
able to clear my head and likeget that that break that I'm
talking about.
Inga Faison-Cavitt (31:35):
Right.
Rita Suzanne (31:36):
Yeah, so where can we find you online?
We know you're on LinkedIn,right, you on YouTube, so tell
tell everyone where they canfind you.
So tell everyone where they canfind you.
Inga Faison-Cavitt (31:48):
Yeah, so I'm on LinkedIn, for sure.
I am on YouTube.
I'm on Instagram as well, andFacebook yeah, I have a Facebook
business page.
So, yeah, those are my placesthat you can typically find me.
Unfortunately, in my game ofcreating my business, I wasn't
(32:09):
as diligent to make sure thatall of my apps were really.
Yeah, all of my handles werethe same, but they're pretty
much the same.
They have Incafe in them, butthey, yeah, you have to add a
little spice to it, but I'm surethat information will be down
in the show notes, so you don'thave to worry about finding me.
You can just kind of click andgo to the prospective place that
(32:32):
you want to find me.
Yes, definitely, and yourwebsite again ingafaycom, that's
I-N-G-A-F as in Frank A-Ycom.
Rita Suzanne (32:42):
Thank you so much.
It's been such a pleasurehaving you on.
Inga Faison-Cavitt (32:45):
Likewise, thank you for having me.
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