August 20, 2024 • 32 mins
In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Amy Kuphal discuss raising a family, running a business and remembering yourself.
Amy Kuphal is a lead generation and email marketing specialist and the founder of The Inbox Entrepreneur, a monthly membership site that helps online business owners grow their audience, generate more leads, and nurture those leads through simple, fun, and customizable weekly newsletter templates so that when they have a product or service to sell, they have a sea of eager buyers ready to make a purchase.
Amy is a fierce advocate for “anti-hustle entrepreneurship” and a super-fan of simplicity, systems, and structures. She is on a mission to help online business owners build businesses that not only earn a great income, but that also provide ample time for family, friends, rest, and play.
You can connect with Amy on her website and Instagram.
Send a text message! Email, if you want a reply though. ;)
P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Rita Suzanne (00:02):
Hi, this is Mom Owned and Operated.
I'm Rita, suzanne, and today Ihave my guest, amy with me.
Amy, I'm so excited to chatwith you today all about email
marketing and all of the thingsdefinitely appreciate it.
Amy Kuphal (00:23):
So, yeah, my name is Amy Kufal.
I am a lead generation as wellas email marketing specialist.
I am the proud single mom to abeautiful 12 year old daughter.
She is the best I mean all ofthe moms you know listening.
We know our kids are amazing.
So that, and I am the owner ofa monthly membership called the
(00:43):
Inbox Entrepreneur.
Rita Suzanne (00:45):
Love it, and we were talking before just a
little bit about the InboxEntrepreneur, because I think
it's so brilliant and we'redoing something so similar.
So let's get into it a littlebit deeper.
Tell us a little bit more aboutit.
What does it entail?
What do you offer?
All of the details, yeah.
Amy Kuphal (01:07):
So I created this membership out of a need that I
saw in talking to a lot of thebusiness owners that I was
working with in the one-to-onecapacity.
So people would come to me andthey'd say you know, I have this
idea for a business and I havethis area of expertise, but then
they were struggling tomonetize it because they were
doing all of the things.
(01:27):
So they were attendingnetworking events and they were
making a million and one reelson social media and they were
just really kind of spread allover the place.
So I started talking to them.
I said, okay, what is yournumber one need?
And that was lead generationand turning leads into clients
and customers.
And I could see that theirnumber one need is a really
(01:47):
streamlining what they weredoing.
So out of that I created what Icall my lead generation pyramid
, which is a four part pyramidthat really streamlines the
whole process for businessowners, and then also created
this membership.
So essentially in themembership it's a monthly
membership and they get accessto all of the email templates
(02:08):
and swipe copy and videotutorials that they're going to
need to convert the people ontheir list to paying clients and
customers.
Rita Suzanne (02:17):
Yeah, and I saw on your website that you mentioned
that there are nine email types, so can we talk a little bit
about those nine types?
Amy Kuphal (02:26):
Yes.
So there are, and actually whatI'm doing is I'm so I won't
give too much of a spoiler alert, but I'll give you a little
teaser to.
The first couple is right nowon my own podcast, the the
entrepreneurship re-imaginedpodcast.
I'm dripping them out week overweek.
So what it basically comes downto there's nine essential email
types that we should be sendingto our list if we want to
(02:50):
create paying customers andclients.
So the first one that we alwaystalk about is, of course, the
welcome sequence, and I'll tellyou and I bet you've probably
seen the same thing the numberof business owners that don't
send that welcome sequence is alot higher than I would like to
see, given.
This is what we teach, butreally that is like the sequence
(03:11):
that's going to set the tonefor all of your future emails.
It's going to introduceyourself, it's going to
introduce your brand, it's goingto allow people to understand
your vibe and your mission, andreally it's one of those ones
that I think does a huge job atpreventing people marking you as
spam further down the line,because they're understanding
(03:32):
what to expect.
So that would be definitelynumber one.
If you don't have that one setup, that's the first one to do.
Second is your freebie or yourlead magnet delivery.
Now, there's a lot of differentways people can come onto our
list.
They can just join ournewsletter.
They can grab our lead magnet.
You know different things.
I talk about doing two separate.
So we have our welcome sequenceand we have our lead magnet
(03:54):
delivery sequence, because,especially if you're going to
have multiple different leadmagnets, you want them to all
get that welcome sequence andthen get their unique lead
magnet delivery.
Rita Suzanne (04:05):
We also have sales sequences.
Amy Kuphal (04:07):
We have objection sequences I don't want to name
online because, like I said,they're coming out over the next
seven weeks on my show, sodefinitely jump in and listen to
those.
Rita Suzanne (04:16):
I love that one one and I don't know if you're,
if you're mentioning this, butone that I love to have people
add is, if they're doing localnetworking is to have some type
of sequence for that.
Specifically Like, what is thepoint of going to these local
networking events gatheringthese cards and then they just
(04:38):
sit on your desk in a pile oryou send one hey thanks, it was
great to meet you email, andthen that's it, and so one
sequence that I love to createor have my clients create is
that type of sequence.
So I don't know if that'ssomething that you that's also
included in there as well, but Iwant to throw that one in there
(04:59):
as a bonus as well.
Amy Kuphal (05:01):
Yeah, I like that and so that's one of mine.
Actually, that's interesting,but I love that you have it
because a lot of my clients areonline business owners.
So, yes, I definitely stillthink, even if you're an online
business owner, go local, meetpeople at local events.
I think that that's huge.
Even if you're online, it'shuge because then they see
you're an actual human in theflesh, like you are, you know
(05:24):
someone, just not some botonline.
And I wonder with that one,what do you have a specific call
to action that you lead them?
Rita Suzanne (05:33):
into Okay, okay, good, good.
Amy Kuphal (05:35):
Good, that's another thing too, and I know you
probably talk about it.
I say a lot, but we're not justemailing people to have a pen
pal, right, we're businessowners.
So, yes, we want to developrapport.
Yes, we people to have a penpal, right, we're business
owners.
So, yes, we want to developrapport.
Yes, we want to have a friendlyrelationship, but what is the
action that we're hoping thatthey take as a result of being
on our list?
Rita Suzanne (05:54):
Yeah, like for so many years, I focused solely on
just working online and, just,you know, developing my
connections online.
But over these last years,because I've been doing this for
the last 10 years, I've seenour market change so much, and
so now I've been saying, okay,you have to network locally,
(06:17):
because our online space is justso crowded and if you're going
to, especially if you needclients, you need to network
locally, because one, youdevelop relationships so much
faster, right, and so if you dodevelop that relationship faster
, get on a call with them sothat, hopefully, you can create
(06:38):
a relationship or get a clientout of it, and so that's one
thing that I definitely likewant to toss in there really
fast.
But, yeah, I think that overall, our market has changed, and so
have you noticed a change inthat?
Because I know that yourbusiness has pivoted slightly,
so is that something that maybecaused you to change as well?
Amy Kuphal (07:01):
One of the big things that caused me to narrow
down more was just that when Ihad started out, I was in the
more general one-to-one businesscoaching space idea conception,
all the way to having abusiness.
Rita Suzanne (07:14):
That's up and running and it's right launch
and it's making them money.
Amy Kuphal (07:30):
So there's a lot, and I did work with those
clients on a one to one basisjust because it was so unique.
The reason why I down, though,into lead gen and email
marketing is, like you said, theonline space is crowded.
Email marketing is, like yousaid, the online space is
crowded.
So when I'm walking into anyonline space saying I'm a you
know, a business coach, well, soare the 30 other people around
(07:52):
me like great.
So I was like, okay, that's notgoing to work.
And it was a lot to really be amaster of 26 plus different
topics.
So it was like for me it wasgoing okay, what is the one
thing that people really reallyare screaming that they need
right now that I can get really,really good at, so that that
(08:14):
one it's going to set you apartin crowded marketplaces.
And it also makes it a loteasier for collaborations.
Because if I'm a generalbusiness coach that covers all
the things collaborationsBecause if I'm a general
business coach that covers allthe things, someone maybe who
was also a business coach mightnot invite me to speak inside
their program because I'm doingsomething similar.
But if I'm coming in and sayingI'm just teaching email
marketing, they're going to say,cool, like you're not trying to
(08:37):
take my clients, like you'rejust speaking on this one
specific thing.
Rita Suzanne (08:41):
Yeah, and it's so interesting because that is
another.
Yeah, and it's so interestingbecause that is another.
(09:07):
Like where?
Because not only are youteaching them how to set it up,
you're offering the templatesand you're offering them the
framework right, and it's notemail provider specific.
Amy Kuphal (09:21):
Right, that's right, yeah, cause there's so many to
choose from and they change allthe time, and that's one of the
things that we had beendiscussing before we hit record
is that what I like to teachinside the membership is the
copy, the messaging, themarketing, the all of that.
That's going to be universal.
Whether you're sending emailsfrom your Wix account or convert
kit, whatever it might be, youcan take these and implement
(09:44):
them on all of them, which iskind of cool, you know, because
it does.
It just comes down to, like yousaid, what I was seeing is a
lot of people either justweren't building their email
list at all, which I was like,oh gosh, like let's change that
right now, like we're going tonumber one, let's start building
our list and reaching out tothem on a consistent basis.
But then I would find that Iwas in different.
(10:04):
I don't know if you've everparticipated in bundles or other
list growth strategies and Iwas talking to the people that
were really actively buildingtheir email list and they're
like well, I have a list of, youknow, 2,000, 2,500 people on my
email list and I'm like cool,like how often are you reaching
out to them?
And they're like oh, when Ihave something to sell and I'm
like like that's also somethingwe don't want to do, right, you
(10:29):
know.
So it's really having not justbuilding our list but having
some strategy for what we'regoing to do, once we're building
our list, to convert, tonurture and convert.
Rita Suzanne (10:38):
So let's talk about frequency of emails then,
because there's so manydifferent schools of thought in
as far as frequency and types ofemail.
So first let's talk aboutfrequency.
What is your recommendedfrequency?
Amy Kuphal (10:55):
I think you hit the nail on the head when you just
said that right there.
There are so many differentpieces of advice when it comes
to how often you should emailyour list, so my personal
recommendation is absolutely notless than once per week.
I actually had a woman join mymembership about a couple of
weeks ago actually might becoming up on a month for her and
(11:16):
when she came in, her statementwas I email my list once a
month, a small list, but shegoes I email my list once a
month and I don't want to emailmore because I don't want to be
spammy and I'm like oh.
So the fact that I shared withher is I said we get an average
in the U S.
I'm based in the U?
S, but we get an average of 120to 140 emails in our inbox
(11:36):
every single day.
If you are one email of 140times 30 days, they're not going
to see it.
Rita Suzanne (11:47):
They're not going to remember you.
Amy Kuphal (11:49):
Right, and so that was the other statement that she
made.
It was that I don't want to getreported as spam.
I don't want to be spammy, andI said the number one way that
you're going to be able to be orbe reported as spam is if you
pop up once a month and, likeyou said, they go who the heck
is this Like?
How did I get on their emaillist Spam?
Versus if you're showing upmore consistently.
They know who you are, theyknow why they got on your list,
(12:11):
and so forth.
So that's why I say absolutelynot less than once per week.
I follow a couple people thatdo daily emails.
I don't at this point, I dotwice a week, but I think as
long as you're more than once aweek, you're in a good spot.
Rita Suzanne (12:42):
Yeah, I think, and I think just that statement
alone is almost very it's.
It's what I think a lot offemale entrepreneurs maybe
struggle with is the fear ofsomeone seeing them too much,
right, of someone judging them,and that's also a problem, right
?
They're like I don't want tohurt anybody's feelings, you
know.
Like don't look at me, but alsobuy for me.
Amy Kuphal (12:56):
Right, right, I know , and it's interesting and I
think just a quick reframe thatI always go to for myself
because this is what I do and Istill get in my own head
sometimes.
But if we truly believe in whatwe're selling and we're showing
up in their inbox with theabsolutely heart-centered
intention of providing value andour offer is going to be that
(13:17):
next level of value for them andwe've priced it in a way that
we know that the price that itis is they're going to get way
more value than what they'regoing to invest.
It's our obligation to show upmore and make sure that the
people that really need it knowthat it's there.
Rita Suzanne (13:32):
Yeah, so let's rewind a little bit and talk
about welcome slash nurturesequences.
How many days or how manyemails are included in a typical
nurture sequence that you wouldrecommend?
Amy Kuphal (13:48):
So what I do is, if I go welcome sequence to start
mine, I have a couple ofdifferent ones that I'll rotate
through.
One is three in a row, one isfive.
I'm leaning more towards thefive in a row and I actually
structure them one after another.
So day one, day two, day three,and I even put that in the
subject line email one of five,email two of five, so they can
(14:11):
clearly see this is part of somesort of sequence.
Even though she's emailing meevery single day, I don't think
this is probably going to be thecase.
After and I mentioned that in myfirst one as well You're going
to receive these next fiveemails.
After that You're only going tohear from me every single
Tuesday, unless you reach out tome, yada, yada.
So then we set that expectationand then from there, that's
when we're going to implement.
I sell every 60 days, so I dosome sort of direct sales
(14:32):
sequence every 60 days, but mynurture is that once a week, and
that's where I weave in thosenine different types of emails
that we talk about.
Rita Suzanne (14:42):
Yeah, and so I love that, because, and then so
during that process wherethey're in the welcome sequence,
do you then pause anyadditional emails?
Amy Kuphal (14:53):
right, I do.
Rita Suzanne (14:55):
Yes, so anytime they're in the welcome sequence
or sales sequence, they're notreceiving my two minute Tuesday
newsletter yes, I think andthat's I think that's something
that people need to understandtoo is that when you send out
the welcome sequence, you'repausing.
Anything else You're notgetting, you're not confusing
them with other emails, becauseit's confusing.
Amy Kuphal (15:18):
Right, right, and especially like during, like a
welcome sequence or a salessequence, there should be one
clear call to action and, likeyou said, we don't want this one
clear call to action thatyou're trying to, you know, help
them to, to move forwardtowards.
And then we're like, oh, by theway, some other random thing
that's going to distract you,like no, let's not do that.
Rita Suzanne (15:36):
So there are several different kind of
layouts and so a lot of emails,especially in our entrepreneur
space, specifically to coachesor from coaches, are kind of
long form copy, start with thestory and they end up with the
(15:58):
selling.
So that's one way right.
And then we have these othertype of newsletter type emails
where it's kind of likeinformative, click the link and
read more.
Which type do you think aremore effective?
Amy Kuphal (16:15):
I actually use neither of those.
Oh yes, so I use neitherbecause for me, my mindset is
this it's that there's a timeand a place, like people say.
You know, oh, people'sattention's less nowadays.
I don't know if I believe thatwholeheartedly.
I don't think that we have thislack of attention span If you
(16:37):
give someone a Netflix seriesthat they absolutely can't get
enough of.
I just watched Baby Reindeer,which is like the most I don't
know for people that watch it.
It's an interesting one.
You could sit and binge thatfor hours.
Ok, so our attention is there.
However, I think when we're inthe inbox, our attention is
different.
Especially the people that Iwork with are business owners,
so a lot of times they're intheir inbox, they want the
(16:59):
information that they want andthen they're getting out.
So what I do, as opposed tomore of a long form, it's
typically 250 to 350 words orless.
You know very simple format,not a ton of images, and you're
getting in there, you're gettingthat tip or trick, You're
getting the story.
I do like to even story a lotbut a couple sentences and then,
(17:21):
if they want to learn more,then you can refer them to like
your podcast or a blog that youhave, but my best advice is
keeping things short and sweetin the inbox, if that's what
your ideal audience is used to.
Rita Suzanne (17:33):
Yeah, so for someone who isn't a great writer
, I know you give them templates, but what is your thought on,
like AI?
Amy Kuphal (17:46):
So yes, I do.
My membership is designed forpeople that are not skilled
writers and I actually have thatin a lot of my copy that I
write.
You know this inboxentrepreneur you can get this
without being a skilled writer,because that's a big roadblock
that people have when they thinkabout writing these big
newsletters like not much of awriter.
My high school English teacherpretty much almost failed me
(18:07):
like totally fine, like you'llbe fine in this membership
because you don't have to be askilled writer.
I'm sorry, can you repeat thelast little piece?
Rita Suzanne (18:16):
So the last part I was saying is, even though you
give the templates, then youdon't want them, just copying,
pasting the templates in there,because they have to be on point
with their messaging Right.
So what do you?
What are your thoughts aboutthem utilizing your templates
with AI?
Amy Kuphal (18:32):
So I have pieces in there that they can plug into
ChatGPT.
I will say 100% don't just takewhat ChatGPT gave you and put
it into your email.
You will sound like a robot.
We talked about at the middleof this episode what a big
struggle for onlineentrepreneurs is how do we
differentiate ourselves fromother people?
And that's by using our ownvoice.
(18:54):
That's our own tone, that's ourown words.
What I like to use chat, gpt orother AI for is, again, if
you're not a skilled writer tobegin with, for me, looking at a
blank page and just being like,oh, I have to write an email,
that is so incredibly daunting.
But if you can take thetemplate and say, can you spit
(19:15):
me out three facts about, forexample, if you were a
relationship coach, can you spitme out a couple of facts about
the things that maybe lead tostruggles in relationships, you
can use those facts in youremail, but make sure that it has
your voice.
Rita Suzanne (19:32):
Right, yeah, I definitely feel.
I feel the same way.
I feel like you.
A lot of people will just useit, copy paste and put it in
there, and it definitely youneed to tweak it.
You need to reread it, at leastyou know 15, 20 times.
Read it out loud, make surethat it sounds like you and
sometimes some of the evensuggested additives that it uses
(19:56):
.
I'm like, wait a minute, Iwould never say this.
Amy Kuphal (20:00):
And you know what I found too is interesting,
especially specifically withchat GPT, when I'll put
something in and say, becauseagain, it's for me, it's always
just like a jumping off point toget my wheel spinning about
what I might write.
But when I put it in and theyspit me back, what they do a lot
of it is really really reallylong sentences.
(20:21):
Again like fine for like maybe ablog, but these are not.
It's not the type of writingyou want to do in the inbox.
It's short.
It's, I always suggest, betweenfourth and fifth grade writing
level, not because our readersare fourth and fifth grade
reading level, but because whenyou're in the inbox you want it
to be quick and digestible.
So I've taken that chat GPTprompt, put it into a reading
(20:44):
level analyzer and a lot oftimes it's at post-grad level.
There's a lot of work thatneeds to be done between what it
gives you and what it shouldlook like in the inbox.
Rita Suzanne (20:55):
Yeah, and you can.
I don't use chat GTPspecifically, I prefer Gemini,
but I think that you can tell itlike to adjust its tone and all
of those things to so that itis more relatable.
So, anyhow, let's, let's bounceaway from a whole different
(21:18):
tangent.
I know this isn't this isn't atopic about that, but I wanted
to talk really quickly about whyyou are not going into the
specific email providers,because one thing that I was
going to mention before the callstarted is that I have been
with ActiveCampaign for aboutnine years.
(21:40):
Super love ActiveCampaign.
I have been working withclients who have literally used
every single platform imaginableEntreport, keep I have even
signed up and tried what's thenew one that's super popular.
Now that everybody's usingthat's like an all-in-one go
(22:04):
high level.
I've tried that one MailerLite.
I've tried ConvertKit, like Imean, I have tried all of the
things, and I love, though, thatyour program is not specific to
any particular platforms, butis there one that you love and
(22:25):
recommend?
Amy Kuphal (22:27):
Yeah, I, you know what.
So I started out very basicwhen I first started.
I would say don't stress aboutthe platform at the start,
especially if you're brand new.
When you're building your list,use what you have right.
Obviously, don't use yourpersonal email address Like, if
we hear anything today, likedon't use that, because there's
certain regulations that youneed to comply by when you're
(22:47):
sending emails and your personalemail address is not going to
do that.
So we want to make sure you'reon actually an email platform.
But I started out withConvertKit just for the sole
reason of a lot of people wereusing it.
They seem to be really happywith it, so that's what I chose
and ran with.
Rita Suzanne (23:03):
So I don't.
Amy Kuphal (23:04):
Yeah, so that's been working really well for me.
I love it, but I haven't playedwith the rest of them, honestly
because I've been satisfied.
Rita Suzanne (23:12):
Right, and so if you find one that works for you,
then I say stick with it.
Just like I've stuck withActiveCampaign, I've tried these
other ones, just based on myclients using them and me
feeling like I don't like themjust because there were
restrictions in place that Iwasn't used to in the other ways
.
What I would say is one that Iwould suggest that you probably
(23:37):
stick away from is MailChimp.
Even though it is low cost, itis very restrictive and I would
say go with MailerLite orConvertKit, if you were looking
at like budget, althoughActiveCampaign has a lower cost
option as well.
Amy Kuphal (23:57):
The range of what they cost is vastly different.
So budget I mean that could bea differentiating factor for a
lot of people no-transcript.
(24:40):
Keep it simple, like I don'teven have to think about that
piece of advice.
My advice is keep it simplebecause the more you get into it
, the more you're going torealize how much time and energy
and effort it takes to buildone offer properly, market one
offer.
It's it's a full-time job withone offer.
So when we start going I'mgoing to create this and then
(25:02):
I'm going to do this and I'mgonna do this, you're going to
spread yourself too thin.
Unless you have a team like youcan easily take one offer to
multiple six.
I've seen people take one offerto seven figures.
It can be done.
You don't need 15 differentthings.
Rita Suzanne (25:16):
Yes, and I think that's smart too, because
they're focusing in on this one,this one offer, and they're
marketing it in so manydifferent ways that they can do
that and and I do think, likepeople get in there, they're
like, oh, I have to have atleast 10 different things that I
need to sell and I got to havea course.
I have to have all theseproducts I have to.
(25:38):
Let me let me actually rewindand talk to you really quickly
about freebies, actually rewindand talk to you really quickly
about freebies, because I wantto know what you think about the
different types of freebies andshould your freebie be
associated with your offer?
Amy Kuphal (25:56):
100% yes.
So what I would say aboutfreebies is that when I'm
coaching people to design theirfreebie, what I like to say is
think about your ideal client.
Where are they when they firstcome to you?
So what is that struggle thatthey have?
What is the pain point thatthey have?
What is the transformation thatthey're trying to achieve?
So think about that full thing.
(26:16):
If that was A, when they'recoming to you, what do they want
to look like from A to Z?
Okay, so that's going to beyour signature offer from A to Z
?
Okay, so that's going to beyour signature offer.
When we're thinking about ourlead magnet or freebie, we want
to think about what are themilestones along the way from A
to Z and how can we create afree offer that's going to fully
solve one of those milestones,or give them one quick win?
(26:39):
Yes, because then that's goingto be a natural segue.
They're going to feel like youknow what?
I worked with this person and Iachieved something that I
hadn't before, and it's going toopen up the doors of saying,
yes, you achieve this, butyou've still got B through Z to
achieve your transformation.
And here's how we can continueto work together.
Rita Suzanne (26:58):
Yeah, I think a lot of people struggle creating
freebies because they're notreally sure what to create, but,
and that's why, oftentimes,though, people will download
your freebie and then or justsit in their inbox, and so
that's why it's important to.
I love the, the sequence whereit'll follow back up and say,
(27:19):
hey, did you, but did youdownload?
Amy Kuphal (27:23):
Yes, yes, and I would a hundred percent second
that with your freebie deliverysequence we're calling it a
sequence because it's more thanone email.
You're going to have theinitial freebie delivery, but
you're also going to have acouple emails afterwards just
checking in to make sure thatthey went through that freebie.
Because, yes, they're on yourlist.
But if that freebie wasdesigned well, its job is to
(27:46):
nurture them to further wantyour signature offer, so they
don't consume it.
It's not able to do its job.
Rita Suzanne (27:53):
Yeah, and there's certain email platforms where
you would actually be able totell if they downloaded it just
based on them clicking, and somethat you couldn't.
But you know, it just reallydepends on what platform you're
using.
So one of the reasons why Istarted this whole podcast was
(28:16):
to talk about, you know, notonly connecting with other
business moms, but to talk abouthow you're able to take care of
yourself while you're raisingyour family and your business.
So I would love to know whatyou are doing for yourself, Amy.
What are you doing forself-care?
Amy Kuphal (28:33):
One of the biggest things and this seems like such
a silly, like some people thinkself-care and they're like a
bubble bath and a vacation.
This is my very simple andsilly self-care thing that I do
that works for me is that I am,by nature, someone that could
work all the time and do thatuntil the point that suddenly I
can't.
You know, we work ourselvesright until we hit a wall.
(28:54):
That's me.
So one of the things that I'vedone for my own self-care and
routine is I have a set starttime and end time for my day.
15 minutes prior to my dayending, I always have an alarm
go off on my phone which is likehey, it's time to wrap up.
I close out what I'm doing andI have always right on my desk
it's just a three item checklist.
(29:14):
So I finished up my day and Iwrite the top three items that
I'm going to do the next day sothat I can't get the idea of
well, let me just put anotherthing on.
If it doesn't fit in my threeitems, it has to go on another
day.
And that's been one of thebiggest game changers for me,
and not feeling overwhelmed by amassive to-do list and being
(29:34):
able to end every single dayfeeling like you know, I
accomplished everything I setout to do today.
Rita Suzanne (29:40):
Yeah, I love that.
That's actually wonderful, andthat's the first time I've ever
heard anybody say something likethat.
And so I like to kind of keepyou know tabs of the things that
people say, because initiallywhen I started this, it was the
I get my nails done and get myhair done, and you know, and I
(30:01):
get that.
And a lot of people say thatthey go to the gym when and I go
to the gym for my self-care,that's that's the thing.
And then we talk about, youknow, some simpler things.
Like I go, I'll sit in the carfor an extra five minutes.
You know I'll do these things,especially when you have littles
running around or, like me,have a lot of kids who can you
(30:23):
know be bickering and whatnot.
So, yeah, you're, you're justlike I just need that, that
space for for for some alonetime.
But I love that, the the hardstop on the day and then just
making that note of you know,this is the three things that
I'll pick up when I start mynext day, because then it keeps
(30:44):
you you know where to start whenyou, when you pick that up,
yeah, and I love that too,because you're not scrambling
the next day of like, okay, whatam I going to do?
What am I going to do?
You already know what you'restarting with, so I think that's
wonderful.
So where can we find you online?
Where are you?
Amy Kuphal (31:02):
at yeah.
So there's three differentplaces.
So number one if you're onsocial media, my number one
social media hangout isInstagram.
So that's just at Amy KoufA-M-Y-K-U-P-H.
On Instagram.
I don't, because I'm big intoemail marketing.
I don't post all the time on myInstagram.
However, I'm in my DMs daily,so people send me a DM.
They will get a reply backthere.
(31:23):
I also have my own podcast.
It's called theEntrepreneurship Reimagined
Podcast.
That's on Apple and Spotify andif they want to learn more
about the membership, it'samycoufaultcom.
Forward slash inbox.
Rita Suzanne (31:34):
Perfect.
Thank you so much, it's beensuch a pleasure.
Amy Kuphal (31:37):
Thank you so much.
I definitely appreciate it.
Hi, this is Mom Owned and Operated.
I'm Rita, suzanne, and today Ihave my guest, amy with me.
Amy, I'm so excited to chatwith you today all about email
marketing and all of the thingsdefinitely appreciate it.
Amy Kuphal (00:23):
So, yeah, my name is Amy Kufal.
I am a lead generation as wellas email marketing specialist.
I am the proud single mom to abeautiful 12 year old daughter.
She is the best I mean all ofthe moms you know listening.
We know our kids are amazing.
So that, and I am the owner ofa monthly membership called the
(00:43):
Inbox Entrepreneur.
Rita Suzanne (00:45):
Love it, and we were talking before just a
little bit about the InboxEntrepreneur, because I think
it's so brilliant and we'redoing something so similar.
So let's get into it a littlebit deeper.
Tell us a little bit more aboutit.
What does it entail?
What do you offer?
All of the details, yeah.
Amy Kuphal (01:07):
So I created this membership out of a need that I
saw in talking to a lot of thebusiness owners that I was
working with in the one-to-onecapacity.
So people would come to me andthey'd say you know, I have this
idea for a business and I havethis area of expertise, but then
they were struggling tomonetize it because they were
doing all of the things.
(01:27):
So they were attendingnetworking events and they were
making a million and one reelson social media and they were
just really kind of spread allover the place.
So I started talking to them.
I said, okay, what is yournumber one need?
And that was lead generationand turning leads into clients
and customers.
And I could see that theirnumber one need is a really
(01:47):
streamlining what they weredoing.
So out of that I created what Icall my lead generation pyramid
, which is a four part pyramidthat really streamlines the
whole process for businessowners, and then also created
this membership.
So essentially in themembership it's a monthly
membership and they get accessto all of the email templates
(02:08):
and swipe copy and videotutorials that they're going to
need to convert the people ontheir list to paying clients and
customers.
Rita Suzanne (02:17):
Yeah, and I saw on your website that you mentioned
that there are nine email types, so can we talk a little bit
about those nine types?
Amy Kuphal (02:26):
Yes.
So there are, and actually whatI'm doing is I'm so I won't
give too much of a spoiler alert, but I'll give you a little
teaser to.
The first couple is right nowon my own podcast, the the
entrepreneurship re-imaginedpodcast.
I'm dripping them out week overweek.
So what it basically comes downto there's nine essential email
types that we should be sendingto our list if we want to
(02:50):
create paying customers andclients.
So the first one that we alwaystalk about is, of course, the
welcome sequence, and I'll tellyou and I bet you've probably
seen the same thing the numberof business owners that don't
send that welcome sequence is alot higher than I would like to
see, given.
This is what we teach, butreally that is like the sequence
(03:11):
that's going to set the tonefor all of your future emails.
It's going to introduceyourself, it's going to
introduce your brand, it's goingto allow people to understand
your vibe and your mission, andreally it's one of those ones
that I think does a huge job atpreventing people marking you as
spam further down the line,because they're understanding
(03:32):
what to expect.
So that would be definitelynumber one.
If you don't have that one setup, that's the first one to do.
Second is your freebie or yourlead magnet delivery.
Now, there's a lot of differentways people can come onto our
list.
They can just join ournewsletter.
They can grab our lead magnet.
You know different things.
I talk about doing two separate.
So we have our welcome sequenceand we have our lead magnet
(03:54):
delivery sequence, because,especially if you're going to
have multiple different leadmagnets, you want them to all
get that welcome sequence andthen get their unique lead
magnet delivery.
Rita Suzanne (04:05):
We also have sales sequences.
Amy Kuphal (04:07):
We have objection sequences I don't want to name
online because, like I said,they're coming out over the next
seven weeks on my show, sodefinitely jump in and listen to
those.
Rita Suzanne (04:16):
I love that one one and I don't know if you're,
if you're mentioning this, butone that I love to have people
add is, if they're doing localnetworking is to have some type
of sequence for that.
Specifically Like, what is thepoint of going to these local
networking events gatheringthese cards and then they just
(04:38):
sit on your desk in a pile oryou send one hey thanks, it was
great to meet you email, andthen that's it, and so one
sequence that I love to createor have my clients create is
that type of sequence.
So I don't know if that'ssomething that you that's also
included in there as well, but Iwant to throw that one in there
(04:59):
as a bonus as well.
Amy Kuphal (05:01):
Yeah, I like that and so that's one of mine.
Actually, that's interesting,but I love that you have it
because a lot of my clients areonline business owners.
So, yes, I definitely stillthink, even if you're an online
business owner, go local, meetpeople at local events.
I think that that's huge.
Even if you're online, it'shuge because then they see
you're an actual human in theflesh, like you are, you know
(05:24):
someone, just not some botonline.
And I wonder with that one,what do you have a specific call
to action that you lead them?
Rita Suzanne (05:33):
into Okay, okay, good, good.
Amy Kuphal (05:35):
Good, that's another thing too, and I know you
probably talk about it.
I say a lot, but we're not justemailing people to have a pen
pal, right, we're businessowners.
So, yes, we want to developrapport.
Yes, we people to have a penpal, right, we're business
owners.
So, yes, we want to developrapport.
Yes, we want to have a friendlyrelationship, but what is the
action that we're hoping thatthey take as a result of being
on our list?
Rita Suzanne (05:54):
Yeah, like for so many years, I focused solely on
just working online and, just,you know, developing my
connections online.
But over these last years,because I've been doing this for
the last 10 years, I've seenour market change so much, and
so now I've been saying, okay,you have to network locally,
(06:17):
because our online space is justso crowded and if you're going
to, especially if you needclients, you need to network
locally, because one, youdevelop relationships so much
faster, right, and so if you dodevelop that relationship faster
, get on a call with them sothat, hopefully, you can create
(06:38):
a relationship or get a clientout of it, and so that's one
thing that I definitely likewant to toss in there really
fast.
But, yeah, I think that overall, our market has changed, and so
have you noticed a change inthat?
Because I know that yourbusiness has pivoted slightly,
so is that something that maybecaused you to change as well?
Amy Kuphal (07:01):
One of the big things that caused me to narrow
down more was just that when Ihad started out, I was in the
more general one-to-one businesscoaching space idea conception,
all the way to having abusiness.
Rita Suzanne (07:14):
That's up and running and it's right launch
and it's making them money.
Amy Kuphal (07:30):
So there's a lot, and I did work with those
clients on a one to one basisjust because it was so unique.
The reason why I down, though,into lead gen and email
marketing is, like you said, theonline space is crowded.
Email marketing is, like yousaid, the online space is
crowded.
So when I'm walking into anyonline space saying I'm a you
know, a business coach, well, soare the 30 other people around
(07:52):
me like great.
So I was like, okay, that's notgoing to work.
And it was a lot to really be amaster of 26 plus different
topics.
So it was like for me it wasgoing okay, what is the one
thing that people really reallyare screaming that they need
right now that I can get really,really good at, so that that
(08:14):
one it's going to set you apartin crowded marketplaces.
And it also makes it a loteasier for collaborations.
Because if I'm a generalbusiness coach that covers all
the things collaborationsBecause if I'm a general
business coach that covers allthe things, someone maybe who
was also a business coach mightnot invite me to speak inside
their program because I'm doingsomething similar.
But if I'm coming in and sayingI'm just teaching email
marketing, they're going to say,cool, like you're not trying to
(08:37):
take my clients, like you'rejust speaking on this one
specific thing.
Rita Suzanne (08:41):
Yeah, and it's so interesting because that is
another.
Yeah, and it's so interestingbecause that is another.
(09:07):
Like where?
Because not only are youteaching them how to set it up,
you're offering the templatesand you're offering them the
framework right, and it's notemail provider specific.
Amy Kuphal (09:21):
Right, that's right, yeah, cause there's so many to
choose from and they change allthe time, and that's one of the
things that we had beendiscussing before we hit record
is that what I like to teachinside the membership is the
copy, the messaging, themarketing, the all of that.
That's going to be universal.
Whether you're sending emailsfrom your Wix account or convert
kit, whatever it might be, youcan take these and implement
(09:44):
them on all of them, which iskind of cool, you know, because
it does.
It just comes down to, like yousaid, what I was seeing is a
lot of people either justweren't building their email
list at all, which I was like,oh gosh, like let's change that
right now, like we're going tonumber one, let's start building
our list and reaching out tothem on a consistent basis.
But then I would find that Iwas in different.
(10:04):
I don't know if you've everparticipated in bundles or other
list growth strategies and Iwas talking to the people that
were really actively buildingtheir email list and they're
like well, I have a list of, youknow, 2,000, 2,500 people on my
email list and I'm like cool,like how often are you reaching
out to them?
And they're like oh, when Ihave something to sell and I'm
like like that's also somethingwe don't want to do, right, you
(10:29):
know.
So it's really having not justbuilding our list but having
some strategy for what we'regoing to do, once we're building
our list, to convert, tonurture and convert.
Rita Suzanne (10:38):
So let's talk about frequency of emails then,
because there's so manydifferent schools of thought in
as far as frequency and types ofemail.
So first let's talk aboutfrequency.
What is your recommendedfrequency?
Amy Kuphal (10:55):
I think you hit the nail on the head when you just
said that right there.
There are so many differentpieces of advice when it comes
to how often you should emailyour list, so my personal
recommendation is absolutely notless than once per week.
I actually had a woman join mymembership about a couple of
weeks ago actually might becoming up on a month for her and
(11:16):
when she came in, her statementwas I email my list once a
month, a small list, but shegoes I email my list once a
month and I don't want to emailmore because I don't want to be
spammy and I'm like oh.
So the fact that I shared withher is I said we get an average
in the U S.
I'm based in the U?
S, but we get an average of 120to 140 emails in our inbox
(11:36):
every single day.
If you are one email of 140times 30 days, they're not going
to see it.
Rita Suzanne (11:47):
They're not going to remember you.
Amy Kuphal (11:49):
Right, and so that was the other statement that she
made.
It was that I don't want to getreported as spam.
I don't want to be spammy, andI said the number one way that
you're going to be able to be orbe reported as spam is if you
pop up once a month and, likeyou said, they go who the heck
is this Like?
How did I get on their emaillist Spam?
Versus if you're showing upmore consistently.
They know who you are, theyknow why they got on your list,
(12:11):
and so forth.
So that's why I say absolutelynot less than once per week.
I follow a couple people thatdo daily emails.
I don't at this point, I dotwice a week, but I think as
long as you're more than once aweek, you're in a good spot.
Rita Suzanne (12:42):
Yeah, I think, and I think just that statement
alone is almost very it's.
It's what I think a lot offemale entrepreneurs maybe
struggle with is the fear ofsomeone seeing them too much,
right, of someone judging them,and that's also a problem, right
?
They're like I don't want tohurt anybody's feelings, you
know.
Like don't look at me, but alsobuy for me.
Amy Kuphal (12:56):
Right, right, I know , and it's interesting and I
think just a quick reframe thatI always go to for myself
because this is what I do and Istill get in my own head
sometimes.
But if we truly believe in whatwe're selling and we're showing
up in their inbox with theabsolutely heart-centered
intention of providing value andour offer is going to be that
(13:17):
next level of value for them andwe've priced it in a way that
we know that the price that itis is they're going to get way
more value than what they'regoing to invest.
It's our obligation to show upmore and make sure that the
people that really need it knowthat it's there.
Rita Suzanne (13:32):
Yeah, so let's rewind a little bit and talk
about welcome slash nurturesequences.
How many days or how manyemails are included in a typical
nurture sequence that you wouldrecommend?
Amy Kuphal (13:48):
So what I do is, if I go welcome sequence to start
mine, I have a couple ofdifferent ones that I'll rotate
through.
One is three in a row, one isfive.
I'm leaning more towards thefive in a row and I actually
structure them one after another.
So day one, day two, day three,and I even put that in the
subject line email one of five,email two of five, so they can
(14:11):
clearly see this is part of somesort of sequence.
Even though she's emailing meevery single day, I don't think
this is probably going to be thecase.
After and I mentioned that in myfirst one as well You're going
to receive these next fiveemails.
After that You're only going tohear from me every single
Tuesday, unless you reach out tome, yada, yada.
So then we set that expectationand then from there, that's
when we're going to implement.
I sell every 60 days, so I dosome sort of direct sales
(14:32):
sequence every 60 days, but mynurture is that once a week, and
that's where I weave in thosenine different types of emails
that we talk about.
Rita Suzanne (14:42):
Yeah, and so I love that, because, and then so
during that process wherethey're in the welcome sequence,
do you then pause anyadditional emails?
Amy Kuphal (14:53):
right, I do.
Rita Suzanne (14:55):
Yes, so anytime they're in the welcome sequence
or sales sequence, they're notreceiving my two minute Tuesday
newsletter yes, I think andthat's I think that's something
that people need to understandtoo is that when you send out
the welcome sequence, you'repausing.
Anything else You're notgetting, you're not confusing
them with other emails, becauseit's confusing.
Amy Kuphal (15:18):
Right, right, and especially like during, like a
welcome sequence or a salessequence, there should be one
clear call to action and, likeyou said, we don't want this one
clear call to action thatyou're trying to, you know, help
them to, to move forwardtowards.
And then we're like, oh, by theway, some other random thing
that's going to distract you,like no, let's not do that.
Rita Suzanne (15:36):
So there are several different kind of
layouts and so a lot of emails,especially in our entrepreneur
space, specifically to coachesor from coaches, are kind of
long form copy, start with thestory and they end up with the
(15:58):
selling.
So that's one way right.
And then we have these othertype of newsletter type emails
where it's kind of likeinformative, click the link and
read more.
Which type do you think aremore effective?
Amy Kuphal (16:15):
I actually use neither of those.
Oh yes, so I use neitherbecause for me, my mindset is
this it's that there's a timeand a place, like people say.
You know, oh, people'sattention's less nowadays.
I don't know if I believe thatwholeheartedly.
I don't think that we have thislack of attention span If you
(16:37):
give someone a Netflix seriesthat they absolutely can't get
enough of.
I just watched Baby Reindeer,which is like the most I don't
know for people that watch it.
It's an interesting one.
You could sit and binge thatfor hours.
Ok, so our attention is there.
However, I think when we're inthe inbox, our attention is
different.
Especially the people that Iwork with are business owners,
so a lot of times they're intheir inbox, they want the
(16:59):
information that they want andthen they're getting out.
So what I do, as opposed tomore of a long form, it's
typically 250 to 350 words orless.
You know very simple format,not a ton of images, and you're
getting in there, you're gettingthat tip or trick, You're
getting the story.
I do like to even story a lotbut a couple sentences and then,
(17:21):
if they want to learn more,then you can refer them to like
your podcast or a blog that youhave, but my best advice is
keeping things short and sweetin the inbox, if that's what
your ideal audience is used to.
Rita Suzanne (17:33):
Yeah, so for someone who isn't a great writer
, I know you give them templates, but what is your thought on,
like AI?
Amy Kuphal (17:46):
So yes, I do.
My membership is designed forpeople that are not skilled
writers and I actually have thatin a lot of my copy that I
write.
You know this inboxentrepreneur you can get this
without being a skilled writer,because that's a big roadblock
that people have when they thinkabout writing these big
newsletters like not much of awriter.
My high school English teacherpretty much almost failed me
(18:07):
like totally fine, like you'llbe fine in this membership
because you don't have to be askilled writer.
I'm sorry, can you repeat thelast little piece?
Rita Suzanne (18:16):
So the last part I was saying is, even though you
give the templates, then youdon't want them, just copying,
pasting the templates in there,because they have to be on point
with their messaging Right.
So what do you?
What are your thoughts aboutthem utilizing your templates
with AI?
Amy Kuphal (18:32):
So I have pieces in there that they can plug into
ChatGPT.
I will say 100% don't just takewhat ChatGPT gave you and put
it into your email.
You will sound like a robot.
We talked about at the middleof this episode what a big
struggle for onlineentrepreneurs is how do we
differentiate ourselves fromother people?
And that's by using our ownvoice.
(18:54):
That's our own tone, that's ourown words.
What I like to use chat, gpt orother AI for is, again, if
you're not a skilled writer tobegin with, for me, looking at a
blank page and just being like,oh, I have to write an email,
that is so incredibly daunting.
But if you can take thetemplate and say, can you spit
(19:15):
me out three facts about, forexample, if you were a
relationship coach, can you spitme out a couple of facts about
the things that maybe lead tostruggles in relationships, you
can use those facts in youremail, but make sure that it has
your voice.
Rita Suzanne (19:32):
Right, yeah, I definitely feel.
I feel the same way.
I feel like you.
A lot of people will just useit, copy paste and put it in
there, and it definitely youneed to tweak it.
You need to reread it, at leastyou know 15, 20 times.
Read it out loud, make surethat it sounds like you and
sometimes some of the evensuggested additives that it uses
(19:56):
.
I'm like, wait a minute, Iwould never say this.
Amy Kuphal (20:00):
And you know what I found too is interesting,
especially specifically withchat GPT, when I'll put
something in and say, becauseagain, it's for me, it's always
just like a jumping off point toget my wheel spinning about
what I might write.
But when I put it in and theyspit me back, what they do a lot
of it is really really reallylong sentences.
(20:21):
Again like fine for like maybe ablog, but these are not.
It's not the type of writingyou want to do in the inbox.
It's short.
It's, I always suggest, betweenfourth and fifth grade writing
level, not because our readersare fourth and fifth grade
reading level, but because whenyou're in the inbox you want it
to be quick and digestible.
So I've taken that chat GPTprompt, put it into a reading
(20:44):
level analyzer and a lot oftimes it's at post-grad level.
There's a lot of work thatneeds to be done between what it
gives you and what it shouldlook like in the inbox.
Rita Suzanne (20:55):
Yeah, and you can.
I don't use chat GTPspecifically, I prefer Gemini,
but I think that you can tell itlike to adjust its tone and all
of those things to so that itis more relatable.
So, anyhow, let's, let's bounceaway from a whole different
(21:18):
tangent.
I know this isn't this isn't atopic about that, but I wanted
to talk really quickly about whyyou are not going into the
specific email providers,because one thing that I was
going to mention before the callstarted is that I have been
with ActiveCampaign for aboutnine years.
(21:40):
Super love ActiveCampaign.
I have been working withclients who have literally used
every single platform imaginableEntreport, keep I have even
signed up and tried what's thenew one that's super popular.
Now that everybody's usingthat's like an all-in-one go
(22:04):
high level.
I've tried that one MailerLite.
I've tried ConvertKit, like Imean, I have tried all of the
things, and I love, though, thatyour program is not specific to
any particular platforms, butis there one that you love and
(22:25):
recommend?
Amy Kuphal (22:27):
Yeah, I, you know what.
So I started out very basicwhen I first started.
I would say don't stress aboutthe platform at the start,
especially if you're brand new.
When you're building your list,use what you have right.
Obviously, don't use yourpersonal email address Like, if
we hear anything today, likedon't use that, because there's
certain regulations that youneed to comply by when you're
(22:47):
sending emails and your personalemail address is not going to
do that.
So we want to make sure you'reon actually an email platform.
But I started out withConvertKit just for the sole
reason of a lot of people wereusing it.
They seem to be really happywith it, so that's what I chose
and ran with.
Rita Suzanne (23:03):
So I don't.
Amy Kuphal (23:04):
Yeah, so that's been working really well for me.
I love it, but I haven't playedwith the rest of them, honestly
because I've been satisfied.
Rita Suzanne (23:12):
Right, and so if you find one that works for you,
then I say stick with it.
Just like I've stuck withActiveCampaign, I've tried these
other ones, just based on myclients using them and me
feeling like I don't like themjust because there were
restrictions in place that Iwasn't used to in the other ways
.
What I would say is one that Iwould suggest that you probably
(23:37):
stick away from is MailChimp.
Even though it is low cost, itis very restrictive and I would
say go with MailerLite orConvertKit, if you were looking
at like budget, althoughActiveCampaign has a lower cost
option as well.
Amy Kuphal (23:57):
The range of what they cost is vastly different.
So budget I mean that could bea differentiating factor for a
lot of people no-transcript.
(24:40):
Keep it simple, like I don'teven have to think about that
piece of advice.
My advice is keep it simplebecause the more you get into it
, the more you're going torealize how much time and energy
and effort it takes to buildone offer properly, market one
offer.
It's it's a full-time job withone offer.
So when we start going I'mgoing to create this and then
(25:02):
I'm going to do this and I'mgonna do this, you're going to
spread yourself too thin.
Unless you have a team like youcan easily take one offer to
multiple six.
I've seen people take one offerto seven figures.
It can be done.
You don't need 15 differentthings.
Rita Suzanne (25:16):
Yes, and I think that's smart too, because
they're focusing in on this one,this one offer, and they're
marketing it in so manydifferent ways that they can do
that and and I do think, likepeople get in there, they're
like, oh, I have to have atleast 10 different things that I
need to sell and I got to havea course.
I have to have all theseproducts I have to.
(25:38):
Let me let me actually rewindand talk to you really quickly
about freebies, actually rewindand talk to you really quickly
about freebies, because I wantto know what you think about the
different types of freebies andshould your freebie be
associated with your offer?
Amy Kuphal (25:56):
100% yes.
So what I would say aboutfreebies is that when I'm
coaching people to design theirfreebie, what I like to say is
think about your ideal client.
Where are they when they firstcome to you?
So what is that struggle thatthey have?
What is the pain point thatthey have?
What is the transformation thatthey're trying to achieve?
So think about that full thing.
(26:16):
If that was A, when they'recoming to you, what do they want
to look like from A to Z?
Okay, so that's going to beyour signature offer from A to Z
?
Okay, so that's going to beyour signature offer.
When we're thinking about ourlead magnet or freebie, we want
to think about what are themilestones along the way from A
to Z and how can we create afree offer that's going to fully
solve one of those milestones,or give them one quick win?
(26:39):
Yes, because then that's goingto be a natural segue.
They're going to feel like youknow what?
I worked with this person and Iachieved something that I
hadn't before, and it's going toopen up the doors of saying,
yes, you achieve this, butyou've still got B through Z to
achieve your transformation.
And here's how we can continueto work together.
Rita Suzanne (26:58):
Yeah, I think a lot of people struggle creating
freebies because they're notreally sure what to create, but,
and that's why, oftentimes,though, people will download
your freebie and then or justsit in their inbox, and so
that's why it's important to.
I love the, the sequence whereit'll follow back up and say,
(27:19):
hey, did you, but did youdownload?
Amy Kuphal (27:23):
Yes, yes, and I would a hundred percent second
that with your freebie deliverysequence we're calling it a
sequence because it's more thanone email.
You're going to have theinitial freebie delivery, but
you're also going to have acouple emails afterwards just
checking in to make sure thatthey went through that freebie.
Because, yes, they're on yourlist.
But if that freebie wasdesigned well, its job is to
(27:46):
nurture them to further wantyour signature offer, so they
don't consume it.
It's not able to do its job.
Rita Suzanne (27:53):
Yeah, and there's certain email platforms where
you would actually be able totell if they downloaded it just
based on them clicking, and somethat you couldn't.
But you know, it just reallydepends on what platform you're
using.
So one of the reasons why Istarted this whole podcast was
(28:16):
to talk about, you know, notonly connecting with other
business moms, but to talk abouthow you're able to take care of
yourself while you're raisingyour family and your business.
So I would love to know whatyou are doing for yourself, Amy.
What are you doing forself-care?
Amy Kuphal (28:33):
One of the biggest things and this seems like such
a silly, like some people thinkself-care and they're like a
bubble bath and a vacation.
This is my very simple andsilly self-care thing that I do
that works for me is that I am,by nature, someone that could
work all the time and do thatuntil the point that suddenly I
can't.
You know, we work ourselvesright until we hit a wall.
(28:54):
That's me.
So one of the things that I'vedone for my own self-care and
routine is I have a set starttime and end time for my day.
15 minutes prior to my dayending, I always have an alarm
go off on my phone which is likehey, it's time to wrap up.
I close out what I'm doing andI have always right on my desk
it's just a three item checklist.
(29:14):
So I finished up my day and Iwrite the top three items that
I'm going to do the next day sothat I can't get the idea of
well, let me just put anotherthing on.
If it doesn't fit in my threeitems, it has to go on another
day.
And that's been one of thebiggest game changers for me,
and not feeling overwhelmed by amassive to-do list and being
(29:34):
able to end every single dayfeeling like you know, I
accomplished everything I setout to do today.
Rita Suzanne (29:40):
Yeah, I love that.
That's actually wonderful, andthat's the first time I've ever
heard anybody say something likethat.
And so I like to kind of keepyou know tabs of the things that
people say, because initiallywhen I started this, it was the
I get my nails done and get myhair done, and you know, and I
(30:01):
get that.
And a lot of people say thatthey go to the gym when and I go
to the gym for my self-care,that's that's the thing.
And then we talk about, youknow, some simpler things.
Like I go, I'll sit in the carfor an extra five minutes.
You know I'll do these things,especially when you have littles
running around or, like me,have a lot of kids who can you
(30:23):
know be bickering and whatnot.
So, yeah, you're, you're justlike I just need that, that
space for for for some alonetime.
But I love that, the the hardstop on the day and then just
making that note of you know,this is the three things that
I'll pick up when I start mynext day, because then it keeps
(30:44):
you you know where to start whenyou, when you pick that up,
yeah, and I love that too,because you're not scrambling
the next day of like, okay, whatam I going to do?
What am I going to do?
You already know what you'restarting with, so I think that's
wonderful.
So where can we find you online?
Where are you?
Amy Kuphal (31:02):
at yeah.
So there's three differentplaces.
So number one if you're onsocial media, my number one
social media hangout isInstagram.
So that's just at Amy KoufA-M-Y-K-U-P-H.
On Instagram.
I don't, because I'm big intoemail marketing.
I don't post all the time on myInstagram.
However, I'm in my DMs daily,so people send me a DM.
They will get a reply backthere.
(31:23):
I also have my own podcast.
It's called theEntrepreneurship Reimagined
Podcast.
That's on Apple and Spotify andif they want to learn more
about the membership, it'samycoufaultcom.
Forward slash inbox.
Rita Suzanne (31:34):
Perfect.
Thank you so much, it's beensuch a pleasure.
Amy Kuphal (31:37):
Thank you so much.
I definitely appreciate it.
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