Scott Newby, Communications Manager for Yamaha’s ATV and Side-by-Side division, joins host Heather Wilson Schiltz to talk about what it takes to authentically share a brand’s story on a farm, in the field, or on the trail. From the “Realize Your Adventure” campaign to the long-running Outdoor Access Initiative, Scott shares how Yamaha highlights outdoor recreation and advocates for responsible land use across the country. Plus, he gets back to his racing roots and discusses competing on a Yamaha Grizzly at the Snowshoe GNCC.
🎧 What You’ll Hear in This Episode:
- How Scott's outdoor lifestyle has supported his communications role at Yamaha
- Yamaha SMASH: blending hunting, target shooting, and machine performance into one wild off-road experience
- Bringing rider/driver stories to life through the “Realize Your Adventure” campaign
- Why Yamaha invests in the Outdoor Access Initiative and how it’s making an impact for more than just motorsports users
- Scott’s GNCC racing experiences and why he keeps going back
- How the Destination Yamaha program connects riders/drivers with rental machines across the country.
📲 Follow Scott Newby: @Newby224
🌐 Learn more:
• Yamaha Motorsports: yamahamotorsports.com
• Yamaha Outdoor Access Initiative: yamahaoai.com
SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.
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