In this episode, I sit down with Sreyasi, a case study strategist who creates some of the most detailed, conversion-driven client stories I’ve ever seen. If you’ve been feeling the pressure of today’s skeptical buyers or you’ve noticed that screenshots don’t move the needle like they used to, this conversation is going to hit home.
We talk about why trust is at an all-time low, why surface-level testimonials aren’t enough anymore, and how case studies give your audience the context they need to feel confident investing in your offer. You’ll hear how Sreyasi builds her case studies from the ground up, the questions she asks that unlock gold, and how to repurpose one case study into multiple high-impact pieces of content across your platforms.
If you want your marketing to feel more grounded, more credible, and more aligned with what real buyers need right now, you’ll love this one.
MENTIONED IN THIS EPISODE:
Check out Sreyasi's carousel case study breakdown of my membership
Try Sreyasi's Case Study Repurposing Bestie GPT
Done-for-you case study writing: https://moxieandheart.co/case-study-writer/
Say hi to Sreyasi on IG: https://www.instagram.com/moxieandheart/
Hang out with Sreyasi on Threads: https://www.threads.com/@moxieandheart
Grab Sydney's Buyer Journey Content Map for free
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