September 15, 2025 • 13 mins
Every time a major political or current event happens, the internet explodes. Comment sections turn into battles, hot takes fly, and nuance completely disappears.
If you’re a small business owner, that tension creates a very real question: Should I post about this? Should I comment? Should I stay quiet?
In this episode of Mompreneur Mastery, I’m breaking down whether or not you should share political content as part of your online business. Spoiler: there’s no one-size-fits-all answer—but there is a way to make sure your values consistently show up in your content, your offers, and your community.
You’ll hear:
- Why business is always political (yes, even your pricing and your partnerships).
- A personal story about losing 23 followers in 24 hours—and why that gave me clarity.
- How those “unfollows” sparked a ripple effect of donations and action.
- The truth about values: they don’t have to be loud to be clear, but they should be visible.
- Practical ways to weave your values into your everyday content so that when bigger issues come up, you already have trust and connection with your audience.
Because clarity builds trust. Trust builds community. And community will always matter more than vanity metrics.
MENTIONED IN THIS EPISODE:
- DM me on Instagram: @sydneyobrien.co
- Free resource: Buyer Journey Content Map
- Membership: Content That Converts
- Last week’s episode with Caroline Hull on finding your voice
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sydney (00:00):
Every time a big political or current event happens,
the internet blows up, right?
Comment sections, turn into fights.
Hot takes are everywhere.
People are yelling loudly, loudlyfor whatever's happening loudly
against whatever's happening.
And because it's social media, there is.
A distinct lack of nuanceor middle ground, right?
(00:21):
And if you are a small businessowner, this question creeps in.
Should I post about this?
Should I comment on it?
Should I stay quiet?
What's the right move here?
It's really stressful.
You don't wanna say the wrong thing,you don't wanna lose followers.
But ignoring it doesn't feel right either.
And it feels like no matter what you do,someone is gonna have an opinion about it.
(00:43):
In this week's episodeof Mompreneur Mastery,
we are talking about whether youshould or shouldn't share political.
Types of posts for your online business.
(01:55):
First I wanna acknowledge that thiscan feel extra heavier, extra hard.
Especially most of us being raised toldlike, oh, we don't talk about politics.
They're just things we don't discuss.
It's rude.
It's not okay.
Maybe you feel it's unprofessional.
Maybe you feel it doesn't.
Makes sense, you know, 'cause it's sofar off of your normal business content.
(02:17):
Maybe you're scared of thebacklash, scared of losing
followers, scared of getting angrycomments all types of things.
So when you're sitting there and you'rewatching the news, listening to it,
, and thinking, do I post about this?
Do I not post about this?
I want you to remember it's reallynot just about wine caption.
(02:37):
It's about the pressure and theassumptions that come with it.
People are going to read into iteither way, and that's what makes
the whole feel whole thing feela lot bigger than just one post.
One of the most common things Ihear is businesses shouldn't be
posting about politics, and I wantto stress here business is political.
(02:59):
My audience is mostlymom, business owners.
Parenting is political.
Everything in your life somehowgoes back to politics, right?
That doesn't mean you have to hop onevery single headline and post about
it or any but it does mean the way yourun your business is never neutral.
If you think about the way you priceyour services that can show what
(03:22):
you believe about accessibility.
I've been seeing more and morepeople having like sliding
scale pricing, and I love that.
That's a great example of being accessiblein your pricing and showing your values
through that part of your business.
Think about how you addressyour audience in your content.
Is it inclusive?
(03:43):
Is it not?
Or the examples you use in yourcontent could send a signal about who
you think belongs in your audience.
The people you hire, the people youcollaborate with, the people you work
with also can say a lot about your values.
Even choosing to stay quiet is a choice.
Neutrality communicates something as well.
Before we get into whether you shouldor should not make political posts,
(04:06):
I want to share a very quick story.
I have done this many times becauseit felt right for me and my values.
Even just yesterday,I shared a post about.
Charlie Kirk after he waskilled, and I said two things.
I said, I condemn gun violence.
Nobody deserves to die that way.
(04:27):
And I also said I was not going tomourn someone who built his platform
and his wealth spreading so much hateand bigotry within less than a day, 23
people had unfollowed me on Instagram.
And I know that is one of the thingspeople are concerned about if they
make these kinds of posts, if they'refeeling like maybe they should do it.
(04:51):
You know, losing followersis a big concern.
And if that is you, I want you todefinitely hear this next part, because
instead of worrying or spiralingout, I treated this as clarity.
You will never catch me saying having abig follower count is important, I always
say having the right followers is muchmore important, and that's all this is.
(05:16):
I actually ended up donating $5 for everyunfollow split between several different
nonprofits every town, the Trevor Project,world Central Kitchen, and Planned Parent.
Organizations that reflectthe values I want to stand on.
And then something really, really coolhappened that I did not anticipate.
And two other business owners, afterseeing me talk about this in my
(05:38):
stories, reached out and said they werealso going to make donations because
of my post because of my stories,talking about what I was going to do.
And then another friend today a businessfriend, said she was going to earn a
special promotion where proceeds from oneof her offers was going to all be donated.
To a nonprofit organization.
(05:59):
So this ripple effect really remindedme of what community actually is.
Because I am always very much aboutcreating community in the online
space, and it's not about numbers.
It's not about vanity metrics,it's about shared values in action.
It's about people seeing yourcontent and saying, I see you.
(06:22):
I hear you.
I'm with you.
And that's what sharing yourvalues and your content does.
It's really a filter, right?
The right people stepping out.
That is clarity.
The right people leaningin, that's connection.
This isn't just aboutpolitics either, like.
This isn't just about the postsyou share when big events happen.
This is in your everyday messaging, thewords you use, the stories you share,
(06:45):
the way you talk about your offers.
They all send signals.
People decide whether they're inor out based on that, and it's
not a failure if they're not in.
It's just filtering out the peoplethat are not in alignment with your
work and your message and your values.
We get so caught up in vanity metricsand follower accounts and email
list size and podcast downloads,but those are just numbers.
(07:09):
Real community.
The thing that we're strivingfor as we work towards having
connection based marketing.
Is the people who stay because theybelieve in what you are about, the
people who act with you, the peoplethat support you, the people that
amplify your message, the peoplethat work with you, that refer you.
All of those.
And that's why I love when businessesare so clear about their values as both
a consumer and as a business owner.
(07:31):
It helps me decide who I wanna buyfrom, who I wanna collaborate with,
even who I wanna follow on social media.
So how do you actually do this?
How do you make sure yourvalues show up without.
Waiting for a major headline thatyou may or may not wanna post about.
It, it shows up in your language.
Think about the words you use.
Are they inclusive?
(07:51):
Do they match the kind ofcommunity you wanna build?
It shows up in the storiesyou share in your content.
Even small ones can highlightwhat matters to you.
It can show up even in likethe random Instagram stories or
like branding photos you have.
As an example, I have stickers on mylaptop that very clearly show my values
, it can even show up in your offers.
The way you design them, the wayyou price them, the way you make
(08:15):
sure they're accessible or not thatoften ties back to your values.
And also your interactions.
Think about how you show up in commentsif you are, you know, sharing threads,
replying to threads, sending dms, showingup in stories, replying to other people's
stories that can often show your valueswithout you even thinking about it.
And a key thing to remember here isvalues don't have to be loud to be
(08:36):
clear, but they should be visible.
That way when you do post somethingbigger, it doesn't feel random.
Again, if you want topost something bigger.
Values kind of show up in yourbusiness whether you plan for
it or not, in a lot of ways.
As an example, if you are not brandstinking new here, you know, I primarily
work with mom, business owners.
(08:58):
That's my general audience.
Lots of people find me who are, andI am so happy to work with them.
But my target audience is mom, businessowners, because when I started my
business, I had three kids under four,and I was a stay-at-home mom, and I was
a stay-at-home mom because childcarewould've cost more than our mortgage,
more than I would have made at my job.
(09:21):
Staying home was the onlyoption that made sense.
And that's political.
Parenting is political because therecould be systems that are more supportive
of parents and families in place.
But there aren't , so manymoms are in the same spot.
Some wanna be home and some don't.
But either way.
Childcare can be really out ofreach, especially if you have a
(09:44):
lot of young kids that aren't oldenough for the school system yet.
And that really shaped myvalues and my business.
I really wanted to help moms buildsomething flexible and profitable
so they could support their familiesfinancially, while still being able
to be present for their families,physically, mentally, and emotionally.
Right.
So.
So that shows up in my everyday messagingthat shows up on my sales pages.
(10:06):
That shows up in how I craft my offerswhen I try to make it super accessible
for moms who I know have very smallspurts of time to actually get work
done, because I know what it feels liketo be in the thick of it and wanting to.
Be able to support your familyfinancially, but also be with
(10:29):
them during the day as well.
So when I say everythingis political, I mean it.
Even parenting so many aspectsof parenting, even the way I've
structured my business, my valuesaren't just something I post about.
They're the foundation of how I runmy business, and I'm willing to bet,
even if you haven't thought about itor done it consciously, it's the same
for you and your business, right?
(10:50):
So.
Given all of that, should you postabout politics or current events?
Sometimes yes, sometimes no.
There's no single right answer.
It depends on the person and the business.
What really matters is that yourvalues are consistent and clear in
your messaging and in your business
(11:11):
. because people don't reallybuy just a product or a
service, especially now where.
Buyers are much, much moreinformed and they need so much
more connection and trust beforemaking any kind of investment.
They're buying into you, into yourperspective, into the values you are
portraying in your messaging, in yourbusiness, in your offers, in the community
(11:34):
you are creating in the online space.
So instead of only asking shouldI post about this headline.
Try asking how do I want myvalues to show up in my business?
And if that means postingabout that headline, do it.
Go for it.
, But if this is not something you haveconsidered before, before you create
your next piece of content, I wantyou to pick one value that you have.
(11:57):
And think about how you have presented itin your business so far, and try and find
a way to present it more clearly and moreintentionally so that you are attracting
your absolute aligned followers.
It doesn't have to be loud.
We're just looking for intention here.
Okay?
That clarity is what builds connectionand trust and makes sure the people
(12:18):
you are attracting to your audienceand your online space are super
aligned with you and your work.
Because clarity builds trust.
Trust builds community, and communityis worth so much more than a follower
count or a number of certain podcastdownloads or email subscribers.
And if you are not sure how to dothis, I would love it if you would
(12:40):
send me a DM on Instagram and wecan find a way to do it together.
'cause as I have been saying the pastcouple of episodes, messaging really is
the foundation of all of your marketing.
And it has to be so clear if youwant your marketing to work the way
it's supposed to, and your values aregonna end up being a big part of that.
(13:02):
Whether they're small or bigpolitical things it's gonna show
up regardless, and I wanna makesure we're doing it intentionally.
And if you're really still feelingkind of iffy about using your voice
in your content, in your business,how you're showing up there, I really
encourage you to listen to last week'sepisode of mompreneur Mastery, because
(13:25):
I had a really great conversationwith Caroline Hull about just that she
helped me a lot with it in my business.
And so many other people.
So head back to last weekand give it a listen.
And if you need help finding a wayto weave that into your content
send me a message on Instagram.
I am at sydney O'Brien dot co.
Should You Post AboutPolitics as a Business Owner?
Every time a big political or current event happens,
the internet blows up, right?
Comment sections, turn into fights.
Hot takes are everywhere.
People are yelling loudly, loudlyfor whatever's happening loudly
against whatever's happening.
And because it's social media, there is.
A distinct lack of nuanceor middle ground, right?
(00:21):
And if you are a small businessowner, this question creeps in.
Should I post about this?
Should I comment on it?
Should I stay quiet?
What's the right move here?
It's really stressful.
You don't wanna say the wrong thing,you don't wanna lose followers.
But ignoring it doesn't feel right either.
And it feels like no matter what you do,someone is gonna have an opinion about it.
(00:43):
In this week's episodeof Mompreneur Mastery,
we are talking about whether youshould or shouldn't share political.
Types of posts for your online business.
(01:55):
First I wanna acknowledge that thiscan feel extra heavier, extra hard.
Especially most of us being raised toldlike, oh, we don't talk about politics.
They're just things we don't discuss.
It's rude.
It's not okay.
Maybe you feel it's unprofessional.
Maybe you feel it doesn't.
Makes sense, you know, 'cause it's sofar off of your normal business content.
(02:17):
Maybe you're scared of thebacklash, scared of losing
followers, scared of getting angrycomments all types of things.
So when you're sitting there and you'rewatching the news, listening to it,
, and thinking, do I post about this?
Do I not post about this?
I want you to remember it's reallynot just about wine caption.
(02:37):
It's about the pressure and theassumptions that come with it.
People are going to read into iteither way, and that's what makes
the whole feel whole thing feela lot bigger than just one post.
One of the most common things Ihear is businesses shouldn't be
posting about politics, and I wantto stress here business is political.
(02:59):
My audience is mostlymom, business owners.
Parenting is political.
Everything in your life somehowgoes back to politics, right?
That doesn't mean you have to hop onevery single headline and post about
it or any but it does mean the way yourun your business is never neutral.
If you think about the way you priceyour services that can show what
(03:22):
you believe about accessibility.
I've been seeing more and morepeople having like sliding
scale pricing, and I love that.
That's a great example of being accessiblein your pricing and showing your values
through that part of your business.
Think about how you addressyour audience in your content.
Is it inclusive?
(03:43):
Is it not?
Or the examples you use in yourcontent could send a signal about who
you think belongs in your audience.
The people you hire, the people youcollaborate with, the people you work
with also can say a lot about your values.
Even choosing to stay quiet is a choice.
Neutrality communicates something as well.
Before we get into whether you shouldor should not make political posts,
(04:06):
I want to share a very quick story.
I have done this many times becauseit felt right for me and my values.
Even just yesterday,I shared a post about.
Charlie Kirk after he waskilled, and I said two things.
I said, I condemn gun violence.
Nobody deserves to die that way.
(04:27):
And I also said I was not going tomourn someone who built his platform
and his wealth spreading so much hateand bigotry within less than a day, 23
people had unfollowed me on Instagram.
And I know that is one of the thingspeople are concerned about if they
make these kinds of posts, if they'refeeling like maybe they should do it.
(04:51):
You know, losing followersis a big concern.
And if that is you, I want you todefinitely hear this next part, because
instead of worrying or spiralingout, I treated this as clarity.
You will never catch me saying having abig follower count is important, I always
say having the right followers is muchmore important, and that's all this is.
(05:16):
I actually ended up donating $5 for everyunfollow split between several different
nonprofits every town, the Trevor Project,world Central Kitchen, and Planned Parent.
Organizations that reflectthe values I want to stand on.
And then something really, really coolhappened that I did not anticipate.
And two other business owners, afterseeing me talk about this in my
(05:38):
stories, reached out and said they werealso going to make donations because
of my post because of my stories,talking about what I was going to do.
And then another friend today a businessfriend, said she was going to earn a
special promotion where proceeds from oneof her offers was going to all be donated.
To a nonprofit organization.
(05:59):
So this ripple effect really remindedme of what community actually is.
Because I am always very much aboutcreating community in the online
space, and it's not about numbers.
It's not about vanity metrics,it's about shared values in action.
It's about people seeing yourcontent and saying, I see you.
(06:22):
I hear you.
I'm with you.
And that's what sharing yourvalues and your content does.
It's really a filter, right?
The right people stepping out.
That is clarity.
The right people leaningin, that's connection.
This isn't just aboutpolitics either, like.
This isn't just about the postsyou share when big events happen.
This is in your everyday messaging, thewords you use, the stories you share,
(06:45):
the way you talk about your offers.
They all send signals.
People decide whether they're inor out based on that, and it's
not a failure if they're not in.
It's just filtering out the peoplethat are not in alignment with your
work and your message and your values.
We get so caught up in vanity metricsand follower accounts and email
list size and podcast downloads,but those are just numbers.
(07:09):
Real community.
The thing that we're strivingfor as we work towards having
connection based marketing.
Is the people who stay because theybelieve in what you are about, the
people who act with you, the peoplethat support you, the people that
amplify your message, the peoplethat work with you, that refer you.
All of those.
And that's why I love when businessesare so clear about their values as both
a consumer and as a business owner.
(07:31):
It helps me decide who I wanna buyfrom, who I wanna collaborate with,
even who I wanna follow on social media.
So how do you actually do this?
How do you make sure yourvalues show up without.
Waiting for a major headline thatyou may or may not wanna post about.
It, it shows up in your language.
Think about the words you use.
Are they inclusive?
(07:51):
Do they match the kind ofcommunity you wanna build?
It shows up in the storiesyou share in your content.
Even small ones can highlightwhat matters to you.
It can show up even in likethe random Instagram stories or
like branding photos you have.
As an example, I have stickers on mylaptop that very clearly show my values
, it can even show up in your offers.
The way you design them, the wayyou price them, the way you make
(08:15):
sure they're accessible or not thatoften ties back to your values.
And also your interactions.
Think about how you show up in commentsif you are, you know, sharing threads,
replying to threads, sending dms, showingup in stories, replying to other people's
stories that can often show your valueswithout you even thinking about it.
And a key thing to remember here isvalues don't have to be loud to be
(08:36):
clear, but they should be visible.
That way when you do post somethingbigger, it doesn't feel random.
Again, if you want topost something bigger.
Values kind of show up in yourbusiness whether you plan for
it or not, in a lot of ways.
As an example, if you are not brandstinking new here, you know, I primarily
work with mom, business owners.
(08:58):
That's my general audience.
Lots of people find me who are, andI am so happy to work with them.
But my target audience is mom, businessowners, because when I started my
business, I had three kids under four,and I was a stay-at-home mom, and I was
a stay-at-home mom because childcarewould've cost more than our mortgage,
more than I would have made at my job.
(09:21):
Staying home was the onlyoption that made sense.
And that's political.
Parenting is political because therecould be systems that are more supportive
of parents and families in place.
But there aren't , so manymoms are in the same spot.
Some wanna be home and some don't.
But either way.
Childcare can be really out ofreach, especially if you have a
(09:44):
lot of young kids that aren't oldenough for the school system yet.
And that really shaped myvalues and my business.
I really wanted to help moms buildsomething flexible and profitable
so they could support their familiesfinancially, while still being able
to be present for their families,physically, mentally, and emotionally.
Right.
So.
So that shows up in my everyday messagingthat shows up on my sales pages.
(10:06):
That shows up in how I craft my offerswhen I try to make it super accessible
for moms who I know have very smallspurts of time to actually get work
done, because I know what it feels liketo be in the thick of it and wanting to.
Be able to support your familyfinancially, but also be with
(10:29):
them during the day as well.
So when I say everythingis political, I mean it.
Even parenting so many aspectsof parenting, even the way I've
structured my business, my valuesaren't just something I post about.
They're the foundation of how I runmy business, and I'm willing to bet,
even if you haven't thought about itor done it consciously, it's the same
for you and your business, right?
(10:50):
So.
Given all of that, should you postabout politics or current events?
Sometimes yes, sometimes no.
There's no single right answer.
It depends on the person and the business.
What really matters is that yourvalues are consistent and clear in
your messaging and in your business
(11:11):
. because people don't reallybuy just a product or a
service, especially now where.
Buyers are much, much moreinformed and they need so much
more connection and trust beforemaking any kind of investment.
They're buying into you, into yourperspective, into the values you are
portraying in your messaging, in yourbusiness, in your offers, in the community
(11:34):
you are creating in the online space.
So instead of only asking shouldI post about this headline.
Try asking how do I want myvalues to show up in my business?
And if that means postingabout that headline, do it.
Go for it.
, But if this is not something you haveconsidered before, before you create
your next piece of content, I wantyou to pick one value that you have.
(11:57):
And think about how you have presented itin your business so far, and try and find
a way to present it more clearly and moreintentionally so that you are attracting
your absolute aligned followers.
It doesn't have to be loud.
We're just looking for intention here.
Okay?
That clarity is what builds connectionand trust and makes sure the people
(12:18):
you are attracting to your audienceand your online space are super
aligned with you and your work.
Because clarity builds trust.
Trust builds community, and communityis worth so much more than a follower
count or a number of certain podcastdownloads or email subscribers.
And if you are not sure how to dothis, I would love it if you would
(12:40):
send me a DM on Instagram and wecan find a way to do it together.
'cause as I have been saying the pastcouple of episodes, messaging really is
the foundation of all of your marketing.
And it has to be so clear if youwant your marketing to work the way
it's supposed to, and your values aregonna end up being a big part of that.
(13:02):
Whether they're small or bigpolitical things it's gonna show
up regardless, and I wanna makesure we're doing it intentionally.
And if you're really still feelingkind of iffy about using your voice
in your content, in your business,how you're showing up there, I really
encourage you to listen to last week'sepisode of mompreneur Mastery, because
(13:25):
I had a really great conversationwith Caroline Hull about just that she
helped me a lot with it in my business.
And so many other people.
So head back to last weekand give it a listen.
And if you need help finding a wayto weave that into your content
send me a message on Instagram.
I am at sydney O'Brien dot co.
Should You Post AboutPolitics as a Business Owner?
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