Let’s be honest—Instagram has been a little stingy with reach lately. If you’ve been showing up, sharing your offer, and hearing crickets, this episode is your permission slip to stop posting more and start posting differently.
I’m taking you behind the scenes of my Post With Purpose birthday sale waitlist strategy—specifically what I tested before the cart opened that helped me fill the waitlist without a discount, bonus, or a million posts. Spoiler: it wasn’t about fancy Reels or algorithm hacks.
Inside this episode, we’ll talk about:
- Why reach + buyer behavior are changing (and what to do about it)
- The “non-promotional” post that got me 22% engagement—and how it led to waitlist signups
- How I layered in personal content strategically to boost sales posts
- Why it’s not always your content—it’s who’s seeing it
- What to post during a long launch window to keep momentum without burning out
If you’re planning a sale, launch, or even just trying to get more leads from IG right now this is the strategy shift you need.
👇 Tag me on Instagram @socially.yours.strategist with your next personal post—I’ll hype you up and help get it seen.
Mentioned in this episode:
Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!
Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!
Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com