Mompreneur Mastery

Mompreneur Mastery

Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right. You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you. What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers. Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back. Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.

Episodes

July 28, 2025 12 mins

If Instagram has started to feel louder, harder, and way less effective lately—you’re not making it up.

The algorithm keeps shifting, everyone sounds the same, and the pressure to keep up is real (especially if you're a mom trying to grow a business between summer chaos and snack refills).

In this episode, I’m pulling back the curtain on:

  • The real shifts happening on Instagram (and online marketing in general)
  • Why even great conte...
Mark as Played

Tired of sending emails that go nowhere while your toddler dumps out a box of cereal in the background?

This episode is your permission slip to stop overthinking your email strategy and finally let your systems do the heavy lifting.

Today, I’m chatting with Emilee Lopez, email tech and automation expert (and mom of three under five), about how to make email marketing work in the tiny windows of time you actually have as a mompreneur.

...

Mark as Played

You’re doing the most and you deserve more than content that goes nowhere.

In this episode, we’re talking about what to do when your Instagram content isn’t converting, why trends won’t magically bring clients, and what you actually need instead: a real plan that works for your offers, your people, and your life.


If your content isn’t pulling its weight (and you’re sick of posting just to “stay consistent”), let’s fix that.


We...

Mark as Played

This episode? I’m obsessed.

Kelsey Cook is a certified teacher, entrepreneur, and mom of four who built a nationwide subscription box business that now ships over 14,000 boxes a month. And she started it while raising her kids and running a preschool... all during nap time.


In this episode, we talk about what it really looks like to start a business as a stay-at-home mom, how to grow something meaningful without burning out, and ...

Mark as Played

Feel like your signature offer is solid but still getting passed over? You’re not alone—and it’s probably not your price or content. It might be your branding.

In this episode, I sit down with Aiza Cheung, aka The Brand Chef, to talk about offer branding and how giving your signature offer its own identity can turn “meh” into must-have. She breaks down her R.I.S.E. method, explains why offer branding is different from business brand...

Mark as Played

We are not here for random followers, supportive neighbors, or your mom’s coworkers liking your Reels. We are here for buyers.

In this episode, I’m walking you through exactly how I use Trial Reels to attract the right followers—aka people who turn into paying clients. Not eventually. Not someday. Within a week.

I’ve been testing this for months, and here’s what I’ve seen: every time I post a Trial Reel, I get 1 to 4 new followers. A...

Mark as Played

Ever feel torn between what “makes sense” and what feels right in your business?

Been there. Still there, sometimes.

In this episode, I’m joined by Lisa Avila, business strategist for Tenacious Moms and mom of three, to talk about how to actually trust yourself when making decisions in your business—and why your intuition might be the strategy you’ve been overlooking.


We chat about:

  • How to use the intuition you already have as ...
Mark as Played

If the idea of planning summer content makes you want to ghost Instagram until September… I get it. But disappearing completely? That’s gonna make it way harder to build momentum when your audience is back and ready to buy in the fall.

In this episode of Mompreneur Mastery, I’m walking you through my flexible, real-life content strategy for summer—one that gives you more time with your kids and still helps you show up and sell on In...

Mark as Played

Let’s be honest—Instagram has been a little stingy with reach lately. If you’ve been showing up, sharing your offer, and hearing crickets, this episode is your permission slip to stop posting more and start posting differently.

I’m taking you behind the scenes of my Post With Purpose birthday sale waitlist strategy—specifically what I tested before the cart opened that helped me fill the waitlist without a discount, bonus, or a mill...

Mark as Played

f you’ve ever thought “I should probably add more to this offer so people will buy,” hit play on this one.

Marketing strategist Jensen Savage joined me to talk about:

  • Why more effort doesn’t always mean more value (and what to do instead)
  • Her Golden Quadrant method for scaling without losing your sanity
  • How to figure out what’s actually worth your time
  • Small tweaks that make your offer feel premium (without doing more work)
  • Why you m...
Mark as Played

You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting?

In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting wit...

Mark as Played

Is Instagram Helping You Make Sales—or Just Wasting Your Time?

If you’ve been posting consistently and still aren’t seeing clients come in, this one’s for you.


In this episode, I’m sharing the 3 questions I ask myself before I post—so I’m not just throwing content into the void. These are the same questions that helped me stop second-guessing everything I shared and finally start seeing results from the time I was already spendin...

Mark as Played

Balancing business and motherhood is no small feat, and in this episode, we dive into the chaotic world of mompreneurs juggling tiny humans and their entrepreneurial dreams. We explore the all-too-familiar struggle of trying to make Instagram feel more like an ally than an extra toddler demanding attention. Imagine this: you’re already stretched thin, navigating nap times and snack attacks, and now you’re expected to be an Instagra...

Mark as Played

Pour yourself a cup of coffee and get comfy, because we’re diving deep into the wild, chaotic world of Instagram marketing for mompreneurs! If you’re feeling like you’re shouting into a void with your posts and still not seeing sales, you’re definitely not alone. We’ve all been there, right? In this chat, we’re peeling back the layers on why all that Instagram hustle often feels like running on a treadmill—lots of effort, but where...

Mark as Played

You’re doing “all the right things” on Instagram—Reels, carousels, showing up when you can—but it still feels like nothing is working. The leads aren’t coming in, your grid feels messy, and you’re tired of guessing what to post.

This episode answers the real Instagram questions you’ve probably been too overwhelmed or burnt out to ask. From what format to prioritize, to how to actually use your content when you're not actively launch...

Mark as Played

Today, we're diving into the world of paid workshops with the fabulous AnnMarie Rose, who's all about helping service providers scale their businesses without losing their minds.

If you’ve ever felt like your business is more of a chaotic circus than a well-oiled machine, then this episode is your golden ticket to a calmer, more profitable life.

We explore how to streamline your selling strategy, ditch the burnout, and actually mak...

Mark as Played

Send us a text

If you’ve ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop

Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.

From conversion rates to email click-throughs, Jessica shares the d...

Mark as Played

Send us a text

You’re doing all the things on Instagram — posting, showing up in Stories, maybe even repurposing a Reel while reheating your coffee for the third time. But if your email list is sitting there like an untouched Costco-sized planner… this episode is your permission slip to change that.

In this episode, we’re talking about why email marketing isn’t the enemy of Instagram (in fact, it’s your BFF) — and how to start buildi...

Mark as Played

Send us a text

At first, trial reels felt like another awkward Instagram feature trying to force itself into our strategy. But in this episode, I’m sharing the exact shift that helped me turn trial reels from “meh” to magnetic. I’m breaking down how I stopped treating them like throwaway content and started using them with intention—not to sell, but to attract the right people into my world.

You’ll learn how trial reels can fit into ...

Mark as Played

Send us a text

Let’s be real... AI is basically screen time for business owners. It’s fast, it’s easy, and it saves brain power, but it also turns your content into bland, forgettable noise. If you’ve ever scrolled past a post that seemed fine but left zero impact, that’s the AI effect in action. In today’s episode, I’m breaking down why AI-generated content isn’t converting your followers into buyers, and what you should be doing i...

Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.