June 23, 2025 • 19 mins
We are not here for random followers, supportive neighbors, or your mom’s coworkers liking your Reels. We are here for buyers.
In this episode, I’m walking you through exactly how I use Trial Reels to attract the right followers—aka people who turn into paying clients. Not eventually. Not someday. Within a week.
I’ve been testing this for months, and here’s what I’ve seen: every time I post a Trial Reel, I get 1 to 4 new followers. At least one of them usually buys from me within 7 days.
And no, I’m not spending hours creating these posts. I’m tired. You’re tired. This is about making content work harder for you.
Here’s what we’re getting into:
- The real reason your followers aren’t converting (it’s not you, it’s who you’re attracting)
- Why more content and viral views won’t fix it
- How to use Trial Reels to get seen by people who actually want what you’re selling
- What to post to make your dream clients feel like you’re in their head
- Why being “seen” leads to sales and how to make that happen without working overtime
If you’re over spending your limited time on content that leads to crickets, this episode is your roadmap to attracting followers who actually do something with your posts—like buy.
Grab the Good Stuff:
✨ $17 Trial Reels Guide + Formulas — made for busy mompreneurs who want strategy that brings in buyers, not just views
📲 DM me anytime @sociallyyoursstrategist
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If the idea of spending moretime creating Instagram content makes
you want to scream into thevoid, I want you to know that you
don't need to post more, all right?
You just need to post smarter.
So the time you do spend onInstagram content brings in real
buyers, and we're going totell you exactly how to do that in
this episode.
(00:20):
Welcome to Mompreneur Mastery,where we build businesses, raise
families, and skip the hustle.
That doesn't actually help.
I'm Sydney o' Brien, certifiedInstagram strategist, mom of three,
and your no Fluff guide tomaking more sales with content that's
strategic, simple, and you canactually make in the small mom cracks
of your day.
Because Instagram shouldn'tfeel like a full time job you're
(00:41):
not getting paid for.
If you're ready to stopposting just to stay visible and
start sharing content thatactually converts to sales and gets
you clients, you're in theright place.
All right, friends, before Idive in, I just want to kind of set
the scene for you here.
All right, it is 9.40pm, whichis pretty much past my bedtime, honestly.
(01:02):
My dream day is being in a bedwith my Kindle.
Not even just with my Kindle,but my Kindle in its stand with the
little Turner thing attached.
So I don't even have to takemy hands out of the blankets to turn
the page when I want to.
By nine o' clock.
That is my dream.
All right.
But today was just so super long.
(01:26):
I spent the whole day with mykids, which is not unusual for me.
We did homeschooling, we diderrands, dishes, laundry, mowed the
lawn, had a plumbing project,library visit, doctor's appointments,
all the things.
And I'm freaking tired.
I'm so tired.
But I also had this podcastepisode on my to do list.
(01:50):
And I know you know that feeling.
I know you do.
It's a typical Mompreneur feeling.
That feeling of having doneall the things, like all of them.
But then you look at your todo list and there's still a few that
you missed.
I hate that feeling.
I hate it so much.
But it honestly happens to me,like every single day.
Because even though I have allof these things planned out, this
(02:13):
to do list, and I do get awhole bunch done, something always
pops up or takes longer orsomething inevitably happens or I'm
never going to finisheverything on my list, it's unreasonable
for me to constantly assume Iwill because it.
I don't think it's everhappened once, honestly.
(02:35):
And because of that.
Because mompreneurs are so, sobusy doing so, so many things.
I know you know that thatmeans when it comes to content, especially
Instagram, when we're able tospend time on it, we want it to get
shit done, right?
Like, I don't want to just putout posts, just to post.
(02:57):
I want to take what time Ihave and make it be so, so impactful.
So it actually helps me getsales, but also get it done as quickly
as possible.
That's kind of how I vieweverything on my to do list, to be
perfectly honest with you.
Unless it's like, hanging outwith the kids.
But most things on my to dolist, I want to get it done as efficiently
(03:20):
and, like, quickly as possible.
I will even take shortcuts.
I will take so many shortcuts.
So long as it gets me thedesired result, I do not care.
That is also what I do with Instagram.
I'm not interested in postingthree times a day.
I would rather have a plan tofollow that finds the right audience,
(03:41):
nurtures them, shows them Ican help them, and leads them to
buy from me.
That's it.
That's all I want.
That's all I'm gonna make.
You don't have time forcontent that's just cute or hops
on a trend or fills a spot inyour feed.
You don't have time for trendsthat might go viral.
You don't have time to spendanother 30 minutes filming and editing
(04:01):
a reel and perfecting acaption that gets claps from your
Aunt Patty and your mom'sfriend Karen that want to.
To be so supportive, which we love.
We love Aunt Patty and Karen.
They're so super nice.
But if they're not gonna buy,they're not necessarily the followers
we want on our list, right?
We want people on Instagramwho see our content and go, oh, my
(04:27):
gosh, this is for me.
I feel so seen because thoseare the people that are gonna convert
into buyers, right?
So this episode, it's for theyou who is posting in the mom cracks
of your day when you are sostressed and so exhausted, but you
have marketing on your to dolist, so you're just doing what you
(04:50):
can on Instagram in the timethat you have.
And I see you, okay?
I see you.
I get you.
I am you.
I just want to make sure thatwhen you're posting in these mom
cracks of your day, you'reposting with purpose, so it actually
gets you the sales.
So let's talk about how toattract followers that actually convert
into buyers.
(05:11):
Because once you understandwhat to post and how to make it hit
for the right audience, youcan stop guessing, you can stop burning
energy you definitely don'thave, and you can start seeing the
results you deserve.
Because the whole point ofInstagram marketing is over time
to bring your followers down,what we call the buyer journey.
Okay?
(05:32):
So they start as random followers.
You build the engagement, youbuild the connection, you build the
trust, and then you get the sale.
But literally none of thosefuture steps work if at the beginning,
you are not attracting theright followers.
So let's talk about how to do that.
All right, so say you arefinally out of your mom messy bun,
(05:53):
the oversized T shirt, theleggings, you know, the typical Adam
Sandler outfit.
Honestly, I love a good AdamSandler outfit.
It is what I wear at least 85%of my time.
I will not lie to you.
It is one of my favorites.
But when I don't do it, I'mobviously recording content.
(06:16):
Like, not only am I recordingcontent, but I am recording all the
things the one time in severalmonths that I look cute.
So I can use and reuse and cutit up and use it again in all the
reels.
Okay?
So if that's you, if you'respending all the time recording and
editing your reels and youpost it and you're feeling so proud,
(06:39):
and then you go and play withyour kids, you're doing sidewalk
chalk drawings, you bring themto your neighborhood pool.
I don't know, whatever you're doing.
And you check back toInstagram later, and it's got, like,
seven likes.
And then you realize, youcheck out the insights and you open
up and realize it's your mom,it's your neighbor, it's your aunt,
(06:59):
it's your mom's coworker, andthat one person from Zumba.
But you're not getting the DMsasking about your offer.
You're not getting the clicksto your external links, to your sales
pages, to your lead magnets.
You're just getting employeesupport, which is nice.
Sure, Absolutely.
We love it.
We love supportive followers.
But it's not income.
(07:20):
Right?
I've been there.
We have literally all been there.
Like, I haven't talked toevery single one of you.
But I'm very confident insaying we have all been there, and
it is hard.
And I will be honest.
That is where, like, thisinternal doubt and our internal mean
girl kind of creeps in and belike, are you doing the right thing?
Are you actually worth thelikes in the comments and I want
(07:42):
to be so clear here to shoutover our internal mean girls.
You are.
Your work is important.
Your content is worth theengagement that you are not currently
getting.
Don't feed into that negative bullshit.
All right, so before you startgoing on this downward spiral of,
am I just bad at Instagram?
(08:03):
Am I wasting my time?
Should I take a break?
No, you don't have to.
I mean, if you want to take abreak, I'm never going to tell you
to not actually take a breakif that is, like, what you know is
best for you and your mentalhealth, because your mental health
is worth a million times morethan Instagram.
Okay?
But if you're spending time onInstagram already, I just want to
(08:25):
make sure you're spending itin the right way.
So I'm going to share a truthwith you that kind of changed things
for me and changed things formy clients.
It is not about doing more.
It is about doing it strategically.
Because content that is builtto convert does not need to be constant.
(08:46):
Okay?
It needs to be clear, it needsto be intentional, and it needs to
be targeted to the right people.
You need to be posting withintention to get those results.
I don't want you to waste timeon your content and not get the results
that you should be getting.
All right?
Most of my reels, to beperfectly honest, get less than,
(09:08):
like, a thousand views.
Like, you could literally goto my account and look at them.
But I'm still getting new followers.
I'm still getting engagement,and I'm still getting DMs from people
asking about my offers orcommenting that keyword that starts
that manychat automation toget links to sales pages or lead
magnets or whatever it is.
(09:31):
It is not about vanity metrics.
You do not have to have acertain amount of followers.
You do not need to have acertain amount of views or have a
reel go viral.
You just have to haveintention behind your posts and a
strategy behind your wholeplan of posts.
Right?
And this isn't because I'mposting super flashy reels.
(09:53):
I'm not literally reusing thesame content over and over, just
cutting it up in different ways.
Because, like you, I am a momand I am freaking busy.
But the thing is, the way mycontent works is because it.
It's created to make sure thatmy dream client feels like I was
in her head.
(10:13):
And then I am handing her theexact next step that she needs to
take.
And that is the difference.
That is the moment where yourcontent starts working for you instead
of you working for thealgorithm, okay?
Even when you're wiped, evenwhen you're overwhelmed, even when
your kid interrupts the end ofyour reel with some random fart noise
(10:34):
or a Pokemon fact, both ofthese things definitely happen to
me today.
That's fine.
And then you have to start over.
So let's talk about how wemake that happen, okay?
Because it's not by crossingyour fingers and your toes and hoping
some random trending audio youdecide to hop on when you're able
to get you the 10,000 viewsthat you need.
(10:55):
Because again, we are not herefor vanity metrics.
We are here for actionable metrics.
And the best way that I havefound to do this for attracting the
followers that actually buy isby using one of the newer features
of Instagram, trial reels.
Trial reels was really createdto test new content to non followers
who have the same interest asyour current followers would be interested
(11:19):
in the content you're postingto make sure that they're interested
in it before you share it toyour current audience.
Right?
But as business owners, asstrategic business owners who have
seen zero time to spare, weare going to use it to increase our
audience.
We know that when we post totrial reels, Instagram is going to
(11:39):
show it to non followers thathave a lot in common with our current
followers.
Now, if your current followersare not in your ideal audience, when
you use trial reels, I wantyou to make sure you are using so
many long tail keywords thatInstagram knows to show it to the
right people.
Okay?
(12:01):
Make sure that happens so thatyou get the results you want.
But when you use trial reels,you can create content that is built
for new eyes and strategicallydesigned to attract the right people
that will very easily followdown the rest of the buyer's journey
that you're creating with your content.
(12:22):
Right?
So they end up converting intopaying customers or clients, depending
on your business model.
So trial reels are reels thatuse keywords, like I said, that your
audience is already searching.
They address very specificpain points or desires, and they
sound like something yourideal client would say out loud to
(12:43):
their best friend at Target.
And they work.
You might be thinking, oh, mygosh, Sydney, are you sure I haven't
heard great things about thisnew feature?
No, but for real, whenever Ipost a trial reel, I usually get
a couple new followers, atleast one to four, and then at least
one of them ends up buyingfrom me within a week.
(13:06):
Statistically speaking, thatis like a very high conversion rate
for Instagram.
I cannot express that enoughif you are not using the trial reel
feature to its full potential,you are seriously missing out.
Because I know, I know as amompreneur, you do not have the time
to waste on content that doesnot lead to actionable results.
(13:28):
So do not sleep on this trialreel feature if you have it.
I know not everyone has ityet, which of course is very stupid.
It's been around for a verylong time.
And Instagram needs to gettheir shit together.
Instead of rolling out otherstupid features with like threads
DMing, they could probablyfocus on making sure everyone has
trial reels.
But whatever.
(13:48):
I can only share what I knowwith you.
And what I know is that whenyou post a trial reels and you follow
certain formulas that includekeywords and are so, so specific
to your target audience, youcan attract your super ideal followers
that actually end up buyingfor you.
This is not about being lucky.
This is about finally aligningyour content with what your audience
(14:09):
needs and what they alsosearch for.
All right, you are a businessfirst and you are on Instagram to
get more sales and more clients.
If you're spending so muchtime on this content and you're getting
so discouraged and you'restarting to think maybe you are the
problem, maybe Instagrammarketing just isn't for you, that's
(14:30):
a red flag.
That's a sign that we justneed to get a little bit more aligned
to make sure that we arefocusing on actionable metrics here.
Okay?
If you are spending more timescrolling for inspiration than actually
talking to clients to signthem up for your offer, that is another
red flag.
But I totally get it, becauseInstagram is definitely created for
(14:50):
us to continue to doom scrolland doom scroll and doom scroll.
Because the more time we spendon Instagram, the more ads we view
and the more money thatInstagram gets from people seeing
those ads.
But we want to get in postwhat we need to get the sale.
Because Instagram can be worthit if you have the right plan.
(15:12):
So let's talk about what thatplan is.
Because when you use trialreels to make sure you're attracting
the people that actuallyfollow through the buyer's journey
that you're creating with therest of your content, it is.
This is like a phrase peopleare going to be like, oh my God,
she totally used ChatGPT for this.
But it really is a gamechanger because once you have people
(15:37):
that are replying to yourposts, like commenting on them, replying
to your stories, talking toyou in dms, that is what makes it
feel like the Time and effortyou are putting into Instagram marketing
is actually worth it.
And that only comes when youstart attracting the right followers.
(16:00):
And having the right targetedfollowers for your audience only
comes when you're getting morestrategic about it.
Because you could, you couldabsolutely hop on a whole bunch of
trending audios and like, useall the visual hooks and the hacks
and the tips to get more followers.
But if you're not doing it ina way that is attracting your very
(16:25):
specific targeted audience,what the heck does it even matter?
They're not going to engagewith your content in the future.
When you move on to futurestages of your buyer's journey, they're
not going to end up DMing youasking about your offer if it's not
aligned.
So it is much more importantto focus on attracting your ideal
(16:45):
followers who will end upactually buying for you.
And trial reels has made ahuge difference for both myself and
my clients.
The key is making it so, so specific.
Like I said, you want tocreate content that makes your super
specific target audience feelas seen as you did the first time
(17:07):
you saw the backseat of Chilliand Bandit's car in Bluey.
You know, with all thestickers and the crumbs and the toys,
you know, it makes you feelseen like, oh my gosh, I'm not alone
in this.
I don't feel bad about this.
It takes away the shame itbrings about the validation of the
situation you're in.
(17:29):
And then once you have thatfrom there as a business who is solving
some sort of problem for youraudience, you can show you get their
problem from that content andyou can show them the better way
to solve it.
But if you go into how tosolve the problem without having
the right people, the rightpeople in your audience at first,
(17:52):
it's not going to get thereaction you want.
It's not going to get the DMs,it's not going to get the comments
for more information.
So you have to have that verybeginning foundation starting point
of super targeted audiencethat feels seen by your content.
And if that is something youare struggling with, I would highly
(18:12):
encourage you to check out mytrial reels guide and formulas which
is built for busy, tired, doneguessing mompreneurs who do not have
time to waste, just like you.
It's for the mompreneurs whowant real strategy that sounds like
you and connects like a conversation.
It doesn't feel super forced.
It doesn't feel like bro marketing.
(18:34):
It's just, you know, morefocused on connection.
Like I get you.
I've been where you are and Ican help you get past it, and that
is kind of what we want here.
So there's a ton of examplesand post formulas for how to post
trial reels full of targetedkeywords, long tail keywords that
(18:57):
get you those followers thatwill actually convert into buyers
instead of hopping on randomtrends hoping for the best.
If that is what you want, goahead and head to the Show Notes
and click on the Trial reelsguide and formulas link.
You can grab it for literallyonly $17, so even if you get one
follower that ends upconverting, it pays for itself.
(19:20):
And as always, if you have anyquestions, head over to Instagram
and DM me.
I am ociallyours strategistand in the meantime, here is to finishing
your coffee before your kidsstart a sibling argument that you
have to mediate and gettingsales without having to sacrifice
your firstborn to the algorithm.
If the idea of spending moretime creating Instagram content makes
you want to scream into thevoid, I want you to know that you
don't need to post more, all right?
You just need to post smarter.
So the time you do spend onInstagram content brings in real
buyers, and we're going totell you exactly how to do that in
this episode.
(00:20):
Welcome to Mompreneur Mastery,where we build businesses, raise
families, and skip the hustle.
That doesn't actually help.
I'm Sydney o' Brien, certifiedInstagram strategist, mom of three,
and your no Fluff guide tomaking more sales with content that's
strategic, simple, and you canactually make in the small mom cracks
of your day.
Because Instagram shouldn'tfeel like a full time job you're
(00:41):
not getting paid for.
If you're ready to stopposting just to stay visible and
start sharing content thatactually converts to sales and gets
you clients, you're in theright place.
All right, friends, before Idive in, I just want to kind of set
the scene for you here.
All right, it is 9.40pm, whichis pretty much past my bedtime, honestly.
(01:02):
My dream day is being in a bedwith my Kindle.
Not even just with my Kindle,but my Kindle in its stand with the
little Turner thing attached.
So I don't even have to takemy hands out of the blankets to turn
the page when I want to.
By nine o' clock.
That is my dream.
All right.
But today was just so super long.
(01:26):
I spent the whole day with mykids, which is not unusual for me.
We did homeschooling, we diderrands, dishes, laundry, mowed the
lawn, had a plumbing project,library visit, doctor's appointments,
all the things.
And I'm freaking tired.
I'm so tired.
But I also had this podcastepisode on my to do list.
(01:50):
And I know you know that feeling.
I know you do.
It's a typical Mompreneur feeling.
That feeling of having doneall the things, like all of them.
But then you look at your todo list and there's still a few that
you missed.
I hate that feeling.
I hate it so much.
But it honestly happens to me,like every single day.
Because even though I have allof these things planned out, this
(02:13):
to do list, and I do get awhole bunch done, something always
pops up or takes longer orsomething inevitably happens or I'm
never going to finisheverything on my list, it's unreasonable
for me to constantly assume Iwill because it.
I don't think it's everhappened once, honestly.
(02:35):
And because of that.
Because mompreneurs are so, sobusy doing so, so many things.
I know you know that thatmeans when it comes to content, especially
Instagram, when we're able tospend time on it, we want it to get
shit done, right?
Like, I don't want to just putout posts, just to post.
(02:57):
I want to take what time Ihave and make it be so, so impactful.
So it actually helps me getsales, but also get it done as quickly
as possible.
That's kind of how I vieweverything on my to do list, to be
perfectly honest with you.
Unless it's like, hanging outwith the kids.
But most things on my to dolist, I want to get it done as efficiently
(03:20):
and, like, quickly as possible.
I will even take shortcuts.
I will take so many shortcuts.
So long as it gets me thedesired result, I do not care.
That is also what I do with Instagram.
I'm not interested in postingthree times a day.
I would rather have a plan tofollow that finds the right audience,
(03:41):
nurtures them, shows them Ican help them, and leads them to
buy from me.
That's it.
That's all I want.
That's all I'm gonna make.
You don't have time forcontent that's just cute or hops
on a trend or fills a spot inyour feed.
You don't have time for trendsthat might go viral.
You don't have time to spendanother 30 minutes filming and editing
(04:01):
a reel and perfecting acaption that gets claps from your
Aunt Patty and your mom'sfriend Karen that want to.
To be so supportive, which we love.
We love Aunt Patty and Karen.
They're so super nice.
But if they're not gonna buy,they're not necessarily the followers
we want on our list, right?
We want people on Instagramwho see our content and go, oh, my
(04:27):
gosh, this is for me.
I feel so seen because thoseare the people that are gonna convert
into buyers, right?
So this episode, it's for theyou who is posting in the mom cracks
of your day when you are sostressed and so exhausted, but you
have marketing on your to dolist, so you're just doing what you
(04:50):
can on Instagram in the timethat you have.
And I see you, okay?
I see you.
I get you.
I am you.
I just want to make sure thatwhen you're posting in these mom
cracks of your day, you'reposting with purpose, so it actually
gets you the sales.
So let's talk about how toattract followers that actually convert
into buyers.
(05:11):
Because once you understandwhat to post and how to make it hit
for the right audience, youcan stop guessing, you can stop burning
energy you definitely don'thave, and you can start seeing the
results you deserve.
Because the whole point ofInstagram marketing is over time
to bring your followers down,what we call the buyer journey.
Okay?
(05:32):
So they start as random followers.
You build the engagement, youbuild the connection, you build the
trust, and then you get the sale.
But literally none of thosefuture steps work if at the beginning,
you are not attracting theright followers.
So let's talk about how to do that.
All right, so say you arefinally out of your mom messy bun,
(05:53):
the oversized T shirt, theleggings, you know, the typical Adam
Sandler outfit.
Honestly, I love a good AdamSandler outfit.
It is what I wear at least 85%of my time.
I will not lie to you.
It is one of my favorites.
But when I don't do it, I'mobviously recording content.
(06:16):
Like, not only am I recordingcontent, but I am recording all the
things the one time in severalmonths that I look cute.
So I can use and reuse and cutit up and use it again in all the
reels.
Okay?
So if that's you, if you'respending all the time recording and
editing your reels and youpost it and you're feeling so proud,
(06:39):
and then you go and play withyour kids, you're doing sidewalk
chalk drawings, you bring themto your neighborhood pool.
I don't know, whatever you're doing.
And you check back toInstagram later, and it's got, like,
seven likes.
And then you realize, youcheck out the insights and you open
up and realize it's your mom,it's your neighbor, it's your aunt,
(06:59):
it's your mom's coworker, andthat one person from Zumba.
But you're not getting the DMsasking about your offer.
You're not getting the clicksto your external links, to your sales
pages, to your lead magnets.
You're just getting employeesupport, which is nice.
Sure, Absolutely.
We love it.
We love supportive followers.
But it's not income.
(07:20):
Right?
I've been there.
We have literally all been there.
Like, I haven't talked toevery single one of you.
But I'm very confident insaying we have all been there, and
it is hard.
And I will be honest.
That is where, like, thisinternal doubt and our internal mean
girl kind of creeps in and belike, are you doing the right thing?
Are you actually worth thelikes in the comments and I want
(07:42):
to be so clear here to shoutover our internal mean girls.
You are.
Your work is important.
Your content is worth theengagement that you are not currently
getting.
Don't feed into that negative bullshit.
All right, so before you startgoing on this downward spiral of,
am I just bad at Instagram?
(08:03):
Am I wasting my time?
Should I take a break?
No, you don't have to.
I mean, if you want to take abreak, I'm never going to tell you
to not actually take a breakif that is, like, what you know is
best for you and your mentalhealth, because your mental health
is worth a million times morethan Instagram.
Okay?
But if you're spending time onInstagram already, I just want to
(08:25):
make sure you're spending itin the right way.
So I'm going to share a truthwith you that kind of changed things
for me and changed things formy clients.
It is not about doing more.
It is about doing it strategically.
Because content that is builtto convert does not need to be constant.
(08:46):
Okay?
It needs to be clear, it needsto be intentional, and it needs to
be targeted to the right people.
You need to be posting withintention to get those results.
I don't want you to waste timeon your content and not get the results
that you should be getting.
All right?
Most of my reels, to beperfectly honest, get less than,
(09:08):
like, a thousand views.
Like, you could literally goto my account and look at them.
But I'm still getting new followers.
I'm still getting engagement,and I'm still getting DMs from people
asking about my offers orcommenting that keyword that starts
that manychat automation toget links to sales pages or lead
magnets or whatever it is.
(09:31):
It is not about vanity metrics.
You do not have to have acertain amount of followers.
You do not need to have acertain amount of views or have a
reel go viral.
You just have to haveintention behind your posts and a
strategy behind your wholeplan of posts.
Right?
And this isn't because I'mposting super flashy reels.
(09:53):
I'm not literally reusing thesame content over and over, just
cutting it up in different ways.
Because, like you, I am a momand I am freaking busy.
But the thing is, the way mycontent works is because it.
It's created to make sure thatmy dream client feels like I was
in her head.
(10:13):
And then I am handing her theexact next step that she needs to
take.
And that is the difference.
That is the moment where yourcontent starts working for you instead
of you working for thealgorithm, okay?
Even when you're wiped, evenwhen you're overwhelmed, even when
your kid interrupts the end ofyour reel with some random fart noise
(10:34):
or a Pokemon fact, both ofthese things definitely happen to
me today.
That's fine.
And then you have to start over.
So let's talk about how wemake that happen, okay?
Because it's not by crossingyour fingers and your toes and hoping
some random trending audio youdecide to hop on when you're able
to get you the 10,000 viewsthat you need.
(10:55):
Because again, we are not herefor vanity metrics.
We are here for actionable metrics.
And the best way that I havefound to do this for attracting the
followers that actually buy isby using one of the newer features
of Instagram, trial reels.
Trial reels was really createdto test new content to non followers
who have the same interest asyour current followers would be interested
(11:19):
in the content you're postingto make sure that they're interested
in it before you share it toyour current audience.
Right?
But as business owners, asstrategic business owners who have
seen zero time to spare, weare going to use it to increase our
audience.
We know that when we post totrial reels, Instagram is going to
(11:39):
show it to non followers thathave a lot in common with our current
followers.
Now, if your current followersare not in your ideal audience, when
you use trial reels, I wantyou to make sure you are using so
many long tail keywords thatInstagram knows to show it to the
right people.
Okay?
(12:01):
Make sure that happens so thatyou get the results you want.
But when you use trial reels,you can create content that is built
for new eyes and strategicallydesigned to attract the right people
that will very easily followdown the rest of the buyer's journey
that you're creating with your content.
(12:22):
Right?
So they end up converting intopaying customers or clients, depending
on your business model.
So trial reels are reels thatuse keywords, like I said, that your
audience is already searching.
They address very specificpain points or desires, and they
sound like something yourideal client would say out loud to
(12:43):
their best friend at Target.
And they work.
You might be thinking, oh, mygosh, Sydney, are you sure I haven't
heard great things about thisnew feature?
No, but for real, whenever Ipost a trial reel, I usually get
a couple new followers, atleast one to four, and then at least
one of them ends up buyingfrom me within a week.
(13:06):
Statistically speaking, thatis like a very high conversion rate
for Instagram.
I cannot express that enoughif you are not using the trial reel
feature to its full potential,you are seriously missing out.
Because I know, I know as amompreneur, you do not have the time
to waste on content that doesnot lead to actionable results.
(13:28):
So do not sleep on this trialreel feature if you have it.
I know not everyone has ityet, which of course is very stupid.
It's been around for a verylong time.
And Instagram needs to gettheir shit together.
Instead of rolling out otherstupid features with like threads
DMing, they could probablyfocus on making sure everyone has
trial reels.
But whatever.
(13:48):
I can only share what I knowwith you.
And what I know is that whenyou post a trial reels and you follow
certain formulas that includekeywords and are so, so specific
to your target audience, youcan attract your super ideal followers
that actually end up buyingfor you.
This is not about being lucky.
This is about finally aligningyour content with what your audience
(14:09):
needs and what they alsosearch for.
All right, you are a businessfirst and you are on Instagram to
get more sales and more clients.
If you're spending so muchtime on this content and you're getting
so discouraged and you'restarting to think maybe you are the
problem, maybe Instagrammarketing just isn't for you, that's
(14:30):
a red flag.
That's a sign that we justneed to get a little bit more aligned
to make sure that we arefocusing on actionable metrics here.
Okay?
If you are spending more timescrolling for inspiration than actually
talking to clients to signthem up for your offer, that is another
red flag.
But I totally get it, becauseInstagram is definitely created for
(14:50):
us to continue to doom scrolland doom scroll and doom scroll.
Because the more time we spendon Instagram, the more ads we view
and the more money thatInstagram gets from people seeing
those ads.
But we want to get in postwhat we need to get the sale.
Because Instagram can be worthit if you have the right plan.
(15:12):
So let's talk about what thatplan is.
Because when you use trialreels to make sure you're attracting
the people that actuallyfollow through the buyer's journey
that you're creating with therest of your content, it is.
This is like a phrase peopleare going to be like, oh my God,
she totally used ChatGPT for this.
But it really is a gamechanger because once you have people
(15:37):
that are replying to yourposts, like commenting on them, replying
to your stories, talking toyou in dms, that is what makes it
feel like the Time and effortyou are putting into Instagram marketing
is actually worth it.
And that only comes when youstart attracting the right followers.
(16:00):
And having the right targetedfollowers for your audience only
comes when you're getting morestrategic about it.
Because you could, you couldabsolutely hop on a whole bunch of
trending audios and like, useall the visual hooks and the hacks
and the tips to get more followers.
But if you're not doing it ina way that is attracting your very
(16:25):
specific targeted audience,what the heck does it even matter?
They're not going to engagewith your content in the future.
When you move on to futurestages of your buyer's journey, they're
not going to end up DMing youasking about your offer if it's not
aligned.
So it is much more importantto focus on attracting your ideal
(16:45):
followers who will end upactually buying for you.
And trial reels has made ahuge difference for both myself and
my clients.
The key is making it so, so specific.
Like I said, you want tocreate content that makes your super
specific target audience feelas seen as you did the first time
(17:07):
you saw the backseat of Chilliand Bandit's car in Bluey.
You know, with all thestickers and the crumbs and the toys,
you know, it makes you feelseen like, oh my gosh, I'm not alone
in this.
I don't feel bad about this.
It takes away the shame itbrings about the validation of the
situation you're in.
(17:29):
And then once you have thatfrom there as a business who is solving
some sort of problem for youraudience, you can show you get their
problem from that content andyou can show them the better way
to solve it.
But if you go into how tosolve the problem without having
the right people, the rightpeople in your audience at first,
(17:52):
it's not going to get thereaction you want.
It's not going to get the DMs,it's not going to get the comments
for more information.
So you have to have that verybeginning foundation starting point
of super targeted audiencethat feels seen by your content.
And if that is something youare struggling with, I would highly
(18:12):
encourage you to check out mytrial reels guide and formulas which
is built for busy, tired, doneguessing mompreneurs who do not have
time to waste, just like you.
It's for the mompreneurs whowant real strategy that sounds like
you and connects like a conversation.
It doesn't feel super forced.
It doesn't feel like bro marketing.
(18:34):
It's just, you know, morefocused on connection.
Like I get you.
I've been where you are and Ican help you get past it, and that
is kind of what we want here.
So there's a ton of examplesand post formulas for how to post
trial reels full of targetedkeywords, long tail keywords that
(18:57):
get you those followers thatwill actually convert into buyers
instead of hopping on randomtrends hoping for the best.
If that is what you want, goahead and head to the Show Notes
and click on the Trial reelsguide and formulas link.
You can grab it for literallyonly $17, so even if you get one
follower that ends upconverting, it pays for itself.
(19:20):
And as always, if you have anyquestions, head over to Instagram
and DM me.
I am ociallyours strategistand in the meantime, here is to finishing
your coffee before your kidsstart a sibling argument that you
have to mediate and gettingsales without having to sacrifice
your firstborn to the algorithm.
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