June 30, 2025 • 31 mins
Feel like your signature offer is solid but still getting passed over? You’re not alone—and it’s probably not your price or content. It might be your branding.
In this episode, I sit down with Aiza Cheung, aka The Brand Chef, to talk about offer branding and how giving your signature offer its own identity can turn “meh” into must-have. She breaks down her R.I.S.E. method, explains why offer branding is different from business branding, and shares how it completely changed how she sells.
If Canva has you stuck in procrasti-tweaking mode, this one’s for you.
What You’ll Learn:
- Why branding your offer (not just your business) matters
- The key differences between business branding and offer branding
- Aiza’s R.I.S.E. framework for branding your signature offer
- What to do if your branding isn’t matching the value of your offer
- How branding impacts both confidence and conversions
Links Mentioned:
- Free Mini-Class: Knead a Theme? – Aiza’s 15-minute class on how to use theming to stand out without boxing yourself in 👉 https://studiocoya.com/theme
- Studio Coya Website: https://studiocoya.com/
- Follow Aiza on Instagram: @studiocoya
- Aiza’s Podcast: Nourish Your Brand
Want More Support?
Aiza also recorded a guest training exclusively for my Post With Purpose members all about offer branding. If you’re inside the membership, go check it out—it’s packed with extra takeaways and implementation tips.
Not a member yet? Learn more here: 👉 https://sociallyyours.biz/post-with-purpose
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
Welcome Back to episode 95 ofMompreneur Mastery.
Today I'm talking to Isa, akathe brand chef behind Studio Koia.
She is the genius behindflavor packed branding that makes
your offers stand out and sell.
Because what is the point of apretty brand if it doesn't bring
in buyers?
And we're digging intosomething that way too many business
(00:28):
owners skip, which is brandingyour offer, not your business, not
your logo, your offer.
She's breaking down how tobrand a specific offer, how that
makes it easier to sell,easier to market, and makes it so
much more irresistible to yourdream clients.
This really blew my mind andmight bring big changes to my signature
(00:49):
offer.
So I'm really excited to sharethis interview with you.
Welcome to Mompreneur Mastery,where we build business businesses,
raise families and skip the hustle.
That doesn't actually help.
I'm Sydney o' Brien, certifiedInstagram strategist, mom of three
and your no fluff guide tomaking more sales with content that's
strategic, simple, and you canactually make in the small mom cracks
(01:11):
of your day because Instagramshouldn't feel like a full time job
you're not getting paid for.
If you're ready to stopposting just to stay visible and
start sharing content thatactually converts to sales and gets
you clients, you're in theright place.
All right, so today I get totalk to Isa and before we get like
too into it, can you give ussome information about how you got
(01:35):
started, how Studio Koya got started?
Yeah, of course.
So I have been in business fora very long time, over six years
now.
Studio Koya was basically bornfrom me being made redundant.
In 2018, I had booked aholiday to Thailand and decided,
you know what, I'm going to goon holiday and figure it out when
(01:56):
I get back.
So that's exactly what I did.
And then after that I startedStudio Koya, started designing and
then really got into brandingprobably about two, three years in,
and that's where we're at now.
And I love branding businessesand branding offers for service providers
and coaches and experts.
(02:18):
I love that.
And you call yourself thebrand chef and I love that so much.
What made you lean into that,like whole kitchen cooking aspect?
Yeah.
So I personally really love food.
So I was like, you know what,let's bring that into my brand to
bring some life into it, bringsome fun, both for myself and for
(02:39):
my clients.
Initially, when I themed mybrand, I was actually thinking of
using it as niching down.
So I thought, okay, I'm goingto brand Myself with a food theme
to attract more people in thefood industry so they would work
with me.
But actually, that was likeone of the mistakes, I guess, when
(03:02):
it came to theming my brand.
Because what I found was,first of all, I didn't have a network
in the food industry.
I didn't have any connectionsin there.
I just thought, I can designfood brands.
That'd be fun.
And I'll theme my brand with food.
So that'll be like, you know,I thought I was really clever at
that point.
But then what I realized was,first of all, I was cutting off the
(03:24):
people that were already in mycommunity, in my network, the online
service providers, thecoaches, the creators.
And then also I had to worklike triple hard to try and get contacts
within the food industry.
And then like, I thinkprobably six months in, I was like
at networking events.
I was at this networking eventat like 9pm and I was just like,
(03:45):
what am I doing here?
And then I realized, like, whyam I doing that?
I can still have a food themefor my brand and work with the people
that I loved working withbefore that already.
So that's when I shifted.
But I still called myself thebrand Chef.
I actually leaned into thefood theme even more and went all
in.
(04:05):
And people started recognizingit, found it really fun.
And I was like, okay, this iswhat I can do, use the theme for
and this is how I can stand out.
And actually using it as adifferentiator, that was like the
big pivot for me.
And that's why I do it.
And I still do it now.
And I love using it.
I love seeing it.
Honestly, like, your contentis great and I looked over your website
(04:28):
and it definitely stands out.
So that was like, excellent call.
Obviously you were the expertand you would know that going in,
but yes, I love seeing it.
I still had to go through themotions to get there.
Yeah, yeah.
Now, you mentioned twodifferent kinds of brands.
Just a second ago.
You said like, offer brand andbusiness brand or something like
that.
Can you explain the difference?
(04:49):
Yes.
So most people, when theythink about branding, they think
about their business brand.
Right.
What does it look like?
I guess to rewind that alittle bit.
A brand is what other peopleperceive you to be, and then branding
is to influence what otherpeople's perception of your brand
(05:10):
is.
So that's what we want to dowith branding, and that's what a
business brand does.
We brand the business.
We're like, okay, this is whatwe look and feel like.
Here's how it permeatesthroughout Everything, whether it's
your messaging, your copy, howyou talk to people, your visuals,
all of that falls under thebusiness brand.
And the reason why I startedtalking about offer brand is, is
(05:35):
I guess it's also still mypersonal experience.
When I designed my offer, theoffer oven, I realized that there
was something missing becauseI found it hard to sell what I was
offering.
And I realized looking atadjacent industries and adjacent,
(05:57):
I guess, topics and themes.
So in for example,supermarkets, when you look at confectionery,
you've got like the Kellogg'sin the cereals, you've got the Nestle
of confectionery, you've goteven Coca Cola.
But underneath those, thereare loads of different products and
(06:19):
people go and buy the productsrather than the big brand.
And then that got me thinkingof like, well, in the service space,
in the entrepreneurial space,why can't we think about it like
that?
Right?
Because you know, people,well, thinking about Coca Cola, they
sell Coke, but then they alsohave Sprite and they're totally like
(06:42):
two totally separate thingsand they sell it really differently
as well.
So that's how I started tothink about offer branding.
And also looking at The, Iguess SaaS world, like software as
a service world, they alsoproductize what they do.
They productize the actualthing that they're selling.
(07:03):
And it makes, it just helpsyou sell it easier because you're
like, you're talking aboutthis thing, it's branded, it has
its own world.
People can immerse themselvesinto it.
And I just felt like, well, itmakes sense.
Why wouldn't we do that for services?
So that's where offer brandingwas born.
And that's where I startedtalking about it a lot more.
(07:26):
Because when I built the offeroven and branded it, I could feel
the buzz around it.
And also I felt like it was soeasy for me to talk about it because
it was branded already.
So it was like I've built aworld around it.
I just need to invite peoplein to this specific thing.
Whereas business brand, I feellike it's more for attracting and
(07:51):
nurturing and getting peopleto understand who you are as a business
as a whole.
You know, what do you stand for?
What topics do you talk about?
That's what business brandingis for.
And offer branding is forgetting people to buy.
So they do two different things.
Yeah, that's super interesting.
(08:11):
So I could see like, fordifferent offers with like the different
brands.
Could be the messaging wouldbe a little, would be different as
well.
Selling like a high ticketlike year long, like course as opposed
to like a 27 like guide orebook, having that differentiating
offer brand would be super,super handy.
(08:32):
Exactly.
And I always say, like, brandyour signature offer.
So if you have templates, ifyou have like a lower ticket, maybe
a membership or a product,like a workbook or something like
that, it might not necessarilywarrant branding.
So for myself, I have theoffer oven, which I've branded, but
(08:54):
then I also have what I callthe brand recipe, where it's a consult
call.
Like, we talk about strategy,but I didn't brand that because it
just wasn't big enough to likehave its own world built around it,
whereas the offer oven does.
So understanding where youroffer sits and how you want to sell
(09:15):
it will determine whether ornot you want to brand your offer
separate from your business.
And when I say separate, it'slike, it's not like completely different.
There's still links andthere's still like, my offer oven
is still food themed, but Ifocus it into bread and baking.
That's the, that's where thedifferentiator is.
(09:36):
It's like, it's almost like amore narrow focus.
So it's.
The visuals look slightly different.
You know, I use a bread emojiall the time when I talk about the
offer oven, but when I'm in mymain brand, when I talk about my
thought leadership things orwhen I talk about my podcast, when
I write emails, when I likeall of those things don't have that
relationship.
(09:57):
It doesn't have that brandlinked to it.
So yes, it's still linked, butit's, it's, there's a differentiator
so that it can stand outwithin your business as well.
That makes a ton of sense.
Now if someone had a signatureoffer that they haven't done, like
that, like specific, narrowerbranding for what would be like their
(10:19):
first step to do that.
I actually have what I callthe Rise framework.
So basically it's research,identify, shape and equip.
So we want to understand howyou want your offer to stand out
first and foremost.
What is the goal of your offer?
(10:40):
How do we want people to feelabout it?
And that forms the foundation.
We want to make sure we knowwhat the role is first.
Like I said, you know, somemight, you might not want to brand
it, some you might want to.
So we need to figure that outand what it is that it's doing.
And because we know what thisoffer is doing, we can then start
(11:01):
to build from it.
And that's when we identifythe second stage, your differentiator.
How do we want it to bedifferent from your main brand?
How do we want this offer tobe different from all the competition
that is out there?
And that's when you startputting personality in there again.
How do you want it to feel?
(11:22):
How do you want your clientsto feel about it?
Is it fun and playful?
Is it calming and serene, likethose types of things?
That's where you want tofigure out what your personality
is.
And this is optional, but Ilove theming.
So this is when I'm like,okay, how can we theme this to make
this stand out even more andmake it really different?
Or.
Or what's the tie in?
(11:44):
So for mine, it's obviouslyfood, but it's like, oh, we're cooking
up some branding.
We're cooking up your offer.
We're baking it to perfection.
So there's still that link,but then there's just a bit of language,
a bit of visuals that make itslightly different.
So that's the identify stage.
And then shape is when youbring all that to life into visuals.
(12:05):
And this is always my favorite part.
So it's like, okay, we'veidentified what's different.
Okay, what are thefoundational things?
What do we want people to feel?
What's your personality?
Now let's translate them andstart visualizing.
And then this is whereeverything comes to life.
It's where you design stuff,colors, all of that fun stuff.
And then equip is knowing whatyou need.
(12:26):
It's figuring out, okay, whatare the simple things that I need
and where do people need tosee them?
And that's when you startputting it out into the world and
you start designing the thingsthat you need.
So, yeah, so that's.
That's the process of brandingyour offer.
Yeah.
Wow.
There's, like, a lot more tothat than I think most people think
(12:49):
of when they think of branding.
They just think of, like, youknow, the colors, the logos, the
fonts.
But, yeah, I think the.
A really big, important partof it seems how people feel about
it, too.
Can you talk a bit about whythat's so important for branding?
And, yeah, I mean, everythingabout your brand is about perception.
And as business owners, weknow how we want people to feel about
(13:15):
our brands, so we need to beable to influence people and try
and nudge them that way andbasically ultimately nudging them
to buy from us.
So that's why that part ofunderstanding how you want it to
feel and how you want youraudience to feel about your business
(13:36):
is super, super important.
This is all, you know, we Sayit's brand strategy, but that's basically
what it is.
We want to know what peoplewant and how people want to feel,
and we want to try and bringthat out of them through all the
brand assets.
So that's why I say brandingis more all encompassing than people
(13:57):
think.
It's not just the surfacelevel, visual stuff, yeah, we can
look pretty, but what are welooking pretty for?
Right.
That's, that's the underlying.
We need to know the meaningand we need to know the foundational
stuff so that branding can dosomething for us.
I always think we, we want itto do something for us.
Right.
Otherwise why are we doingthis in the first place?
Right.
We could just talk about our offers.
(14:18):
Even when we just talk aboutour offers, people still have a perception
about us.
So when we add the layer ofbranding on top, it's like we have
a bit more control.
We know that we are trying toget people to do certain things,
to feel a certain way, whetheror not they do that.
Obviously everyone isdifferent and everyone looks at things
(14:39):
and perceives thingsdifferently, but there are overarching
things that we can try and doto make our brands feel the way we
want it to feel.
Mm.
Wow.
Do you think that is somethingthat most people would be able to,
like, DIY or is that, like,outside help necessary?
(15:01):
I mean, it really depends.
Yeah.
Because some people, they can,you know, really go inward and discern
what they need and how theyfeel and, like, have a really good
pulse on what their clientsare doing and how, how they feel
as well.
And some people, it's abouthaving a conversation with a brand
designer and just talkingthrough it and figuring it all out
(15:25):
and having someone extract itout of them.
Yeah.
And so it really does depend.
And obviously also it'swhether or not you're a creative
or a designer and have adesign eye to then be able to translate
all of that into something visual.
And if you're confident indoing that, I would always say go
(15:47):
for it.
If you think you can do it, gofor it because you know your business
best.
But then there's also thatadvantage of if you're working with
someone, you have an outsideeye because sometimes you're too
close.
It's like reading the labelfrom inside the jar and that analogy.
So sometimes having an outsideperspective just adds that level
(16:10):
of depth that you might nothave gotten.
Or like, it's like, oh, Inever thought about it in this way,
like just that differentangles of how to approach certain
things, you know, that.
And of course that's why branddesigners exist.
That's why a lot of services exist.
Because, you know, noteveryone could do everything.
And also, we're not experts indifferent things, so.
(16:31):
Right.
For sure.
That is something I'm guiltyof a lot.
Like, being too close tosomething where I just need that,
like, outside perspectivethat's, like, not nearly as, like,
biased or, like, emotionallyattached, like I am to my own stuff.
Yeah.
And also sometimes you justwant to talk through something, like,
whatever it may be.
(16:51):
Like, I, you know, I have asales coach, because it's like, okay,
I think I want to do this, andit's probably correct, but it's just
like, you just want.
You want that affirmation.
It depends on, obviously, onwhat type of person you are.
Sometimes it's like, well, Iknow what I'm doing and I'm confident
and I'm going to go for it indifferent aspects of your brand.
For me, like, copywriting wasa big thing.
Now I'm, like, too scared totouch it.
(17:13):
So, like, when I worked with acopywriting coach, it was like, okay,
like, now I understand.
Now I can see how it can be done.
So as business owners and asbusy business owners, we also want
to be able to take thoseshortcuts and, like, allow ourselves.
Like, we don't always have todo all the hard work.
(17:34):
Like, why are we doing this?
Make it easy for ourselves.
Like, you know, if we have themoney to invest, if we think it's
important for us, why wouldn'twe go and get to that level instead
of having to slog our waythrough and try and get there ourselves?
Yeah, absolutely.
Do you think there are, like,dead giveaways or even, like, hints
(17:56):
that branding might be holdingsomeone's business or offer back?
Yes, definitely.
So I like to see it as, like,internal stuff and external stuff.
So internally, inside yourbusiness, when it's holding you back,
you feel like it's hard.
Like, creating content is so hard.
Like, you've got all thestrategies, you know what you're
(18:16):
supposed to be doing, but thenit's like, but, oh, how do I create
this?
Oh, I'm like, scrolling inCanva, trying to find this perfect
little icon that probablydoesn't make that much of a difference,
but you're still like, ah.
And then you're like, oh, butwhat if I just change this color
or change this font?
So if you're in that I call itprocrast tweaking mode, then you're
(18:38):
tweaking all the time.
You keep trying to evolve andchange Instead of being confident
in your brand and in yourdecision, that's when it's holding
you back.
You're spending more time thanyou should on certain things.
Like, personally, I have twotemplates for socials, and I thought
that's it in terms of my brand.
Like, I don't want to make itcomplicated for myself.
(18:59):
So something like that and,like, being confident about using
it, that's when that will help.
So, yeah, so procrastinatetweaking is a big thing in terms
of branding holding you back.
And then externally, it's whenyou feel like there is a misalignment
or when your clients feel likethere's a misalignment.
So when they see your offerand they have a certain perception
(19:26):
about it, and then when youtalk to them and when you're like,
okay, well, this is what itdoes, and blah, blah, blah, and they're
like, oh, I didn't know you dothat, or I didn't know that was how
it was done.
That's when you can see, okay,visually, something is not connecting
in terms of the value.
The transformation that I'mgiving to my clients, they're not
getting it.
When they see it in the firstplace, then it's like, okay, there's
(19:49):
a disconnect there.
And even when someone doestake the leap and work with you,
and afterwards, they're like,your experience is so much better
than what I thought it wasgoing to be, which is great.
That means you offer a greatexperience, you have a great offer.
But if they took the leap, howmany people didn't take the leap
(20:11):
because they didn't see thatyour offer was that valuable for
them?
That's another big, big, bigside as well.
Yeah.
Yeah.
Oh, wow.
I love that you broke thatdown between, like, internal and
external.
Those both make a lot of sense.
Yeah.
I always think it's like,there's something.
Branding is very personal asbusiness owners.
(20:33):
It's very internal.
There's so.
There's.
It's so helpful to have goodbranding because it makes you feel
excited and confident andyou're like, yeah, I can go for it.
I love my offer.
I've branded my offer.
I can shout it from the rooftops.
That's what happened to mewhen I did the offer oven.
Like, I was talking about itall the time.
Not because, like, I, youknow, I was like, oh, I'm gonna,
(20:56):
you know, talk about it 10million times so that, you know,
it converts to this many people.
It was just.
Cause I was really excitedabout it, and I really believed in
it.
And because my branding backedit, I can easily talk about it and
easily show up a lot quickerthan I normally would with like my
previous offers where I wasjust like, how do I explain this?
Oh, but like, you know, Idon't really know how to talk about
(21:18):
it or when my branding wasn'tquite showing before I rebranded,
my brand looked a lot moreplayful and fun and colorful, but
it didn't really represent howI felt and how I could show up.
So I was almost like stoppingmyself from posting things.
So that's like my internalstuff and then the external people
(21:39):
can see it.
Right.
It's like, if I'm brandingmyself as this fun, airy, light hearted,
playful brand and actually Ialso, I still want that, but I still
want that like, grounded,professional feeling.
It's not coming across.
So then the people who wantthat won't be reaching out to me
(21:59):
for, for me to help them.
So I love looking at it fromboth internal and external because
I think both is, both arereally important for you to get sales
and to convert.
Yeah, I was just thinking, asyou were saying that when you have
like that excitement aboutyour own offers and you do talk about
(22:20):
them more, like your audiencefeels that excitement too, so they're
like excited to learn moreabout it and to like buy.
It's.
Yeah, it's super helpful.
It just helps you show up.
Like, you know you have goodbranding, so why wouldn't you show
it off?
You, you want to show it off.
It was like when I worked withmy copy coach and I'm like, oh, I
can talk about this now.
I could talk till the carscome home.
(22:41):
Right?
Yeah.
So it's, it's a similar thing.
It's like I'm, I can getconfident and if my branding is good
and I'm confident in it, Iwill use it more.
And when you use it more,you'll show up more and then that's
when your clients see you more.
Yeah, I love that.
Now you also have a free mini class.
Can you tell us about that?
(23:02):
Yes, I have a mini classcalled Need a theme.
So I've been talking about atheme a little bit and how I've used
it in my branding.
So if you're thinking that,you know, you're thinking, oh, what,
what can a theme do for me?
Like, can a theme work for me?
That would be the perfectplace to start.
It'll tell you like, you know,what not to do, how to approach it,
and some steps that you can gothrough to see if A theme can work
(23:24):
for you and how to startimplementing one as well.
So, yeah, it's a mini masterclass.
It's only 15 minutes because Iknow we are short on time.
So, yeah, have a watch and ifyou come up with a theme, let me
know.
I'm always really excited whenpeople start theming their brands
and how they do it.
I think people's creativity isamazing because I've run some challenges
before where I help people gothrough theming, theming their brands,
(23:48):
and the things that come upare just wild.
Yeah, that sounds so fun.
Like, as you were talkingabout a theme at the very beginning,
I was like, oh, I wonder if Icould do that for my business.
That sounds so cool.
I love that.
Again, it's about like, yeah,it's about bringing something exciting
into your brand so that youcan use it.
And when you have whatever itis, whether it's a theme or even
(24:12):
just like.
And I say even just.
But it's like, if you have apersonality or a feeling that you
want to bring across, havingthat as an anchor will really help
you shortcut in contentcreation, in marketing, in even,
like the internal stuff likebuilding your offer, you know, whatever
your curriculum might looklike or the space that people come
(24:34):
to will look like.
It all helps inform that.
And that's what branding does.
So theming is just a part of it.
It's like a tool to help youget there and to help you build those
shortcuts to be able to dothings faster, to be able to make
decisions faster as well.
Yeah, I can see how that wouldbe very helpful.
(24:54):
And I hadn't thought of thatbefore, how it would help inform
even, like, offer creation andlike curriculum and things.
Wow.
Yes.
It's sprinkling yourpersonality within everything that
you do, like branding, youknow, because branding doesn't just
stop at, like getting peoplein the door.
It's not just like outward marketing.
(25:15):
It's once people buy into you.
Once people have bought youroffer, whatever it may be, when they
come in, it's like, okay,well, we want that experience to
continue because we want themto still have that feeling, because
they can either continue towork with you, they can talk to other
people about you.
If they, if they loved theexperience, they'll talk about it.
(25:35):
So that's what we want as well.
Like, that's why, you know,brands have their advocates.
Like when you, I don't know,when you buy skincare and you're
like, okay, well, that's theonly brand I use because of the experience.
Not just the product itself,but everything that goes around it.
Same with restaurants.
That's why we have favoriterestaurants, because people, you
know, they have great staff,great service, great cutlery.
(25:57):
Like, you know, everythingfeeds into that.
So, you know, it's not justabout getting people in the door.
It's getting people in thedoor and then them loving the experience
that they have.
And that's also super important.
And that's, again, somethingthat people don't think about too
much when they think aboutbranding, because they think, oh,
it's all about marketing.
(26:17):
But actually, it's everythingfrom start to end in terms of the
customer journey, and thatincludes them being in and leaving
your offer, finishing withyour offer, and being advocates for
your brand as well.
Yeah, that makes a ton ofsense because.
Yeah, that client experience,when it's like, that positive, they're
(26:39):
not only, like, coming backfor other offers, but sharing it
with their friends and, like,turning into, like, referrals for
you as well.
Yeah.
And you want them to feel likeit's seamless.
Right.
When you do your offerbranding and they come in and they're
like, okay, I understand it.
Like, we're going throughthese stages, and that's where it
all comes in.
(27:00):
And it's like, okay, theexperience is like, still, it feels
the same.
I also like to talk aboutbranding and offer branding.
Like, it's Disneyland, so youknow you're going into Disneyland.
Right.
But when you go into the themepark, there are all these different
worlds, like Adventure Worldor Frozen Land or all, like.
(27:21):
I don't know the names of it,but I know there are different worlds
in Disneyland.
So that's what the offer is.
Some people, they go for to goin, like, the Future world, to do
the Space Mountain and allthat exciting stuff.
Some people, they go forFrozen because they love Frozen.
Like, there's loads ofdifferent things that people go for,
and it's not just the whole brand.
(27:42):
They go for that particular experience.
And that's what offer branding is.
But then there's still manypeople that go to Disneyland because
of the brand, so.
Right, that's.
That's like what I would liketo compare it to.
You have, like, the best comparisons.
They make so much sense.
(28:04):
Yeah.
I mean, it's.
It's just easier to understand sometimes.
Yeah, it is.
Yeah.
Because sometimes brandingjargon is just branding jargon, which
is why I put the food theme inas well.
Because sometimes it's justeasier for me to explain when I'm
like, well, this is likewalking into a restaurant and Then
this is like eating a croissant.
Give me anything.
Yeah, I love that.
(28:26):
Something that people canactually relate to.
Yeah.
Yeah.
That's so smart.
Where can listeners go toconnect with you and like, stock
your offers and learn all the things?
Yeah, so you can stalk me atStudio Koya and that's C O Y A Definitely
check out the mini masterclass.
It's free.
Just have a watch through that.
(28:47):
I've got the offer oven ifyou're thinking about branding your
offer.
And yeah, I've got a podcastas well called nourish your brand
if you want to listen to mechat about it.
Every episode is a foodanalogy talking about how you nourish
your brand.
So, yeah, so that's.
That's where you can find me.
Awesome.
I'm going to put links for allof those in the show notes.
(29:09):
I am so excited to do the minimasterclass myself, so definitely
everyone else check that out.
Thank you so much for comingto talk to me.
And I'm also really excitedbecause you recorded a masterclass
for Post with Purpose, mymembership as well.
So if you're in Post withPurpose, get really excited for that.
(29:31):
I'm super excited to hear howpeople feel about the masterclass.
It's all about offer brandingand what it can do for you.
Just basically what we talkedabout today, but in.
In more depth.
Yeah, I love that.
Thank you so much for comingon and chatting.
Thank you so much for having me.
Okay, but how good was that?
I loved this conversation andalso watching the training she gave
(29:55):
inside of Post with purpose.
After watching it, Iimmediately started rethinking the
branding for my membership andI'm really excited about the possibilities
and fully plan on digging intothat more.
So if this conversation hasyour wheel spinning too and you want
to have the full masterclassshe recorded exclusively for Post
with Purpose, she goes muchdeeper in the training and walks
(30:16):
you through that riseframework in much more detail so
you can bring your signatureoff to life in a way that really
connects with your audience,makes it easier to market and makes
it easier to sell.
So if you're a member, head tothe portal and check that out.
If you're not, there's a linkin the show notes to join so you
can get access to that and awhole lot more.
Thanks so much for hanging outwith me on Mompreneur Mastery.
(30:38):
If this episode gave you moreclarity or a little boost of confidence,
I would love for you to followthe show, leave a review or share
it with a fellow mom buildingher business on her own terms.
And hey, if something reallyclicked DM me on instagram I am ocially
yours strategist and tell methe one thing you're doing differently.
After listening I love hearingwhat is landing for for you.
(31:00):
Until next time, here is toless stress, more sales and a business
that actually fits your life.
Welcome Back to episode 95 ofMompreneur Mastery.
Today I'm talking to Isa, akathe brand chef behind Studio Koia.
She is the genius behindflavor packed branding that makes
your offers stand out and sell.
Because what is the point of apretty brand if it doesn't bring
in buyers?
And we're digging intosomething that way too many business
(00:28):
owners skip, which is brandingyour offer, not your business, not
your logo, your offer.
She's breaking down how tobrand a specific offer, how that
makes it easier to sell,easier to market, and makes it so
much more irresistible to yourdream clients.
This really blew my mind andmight bring big changes to my signature
(00:49):
offer.
So I'm really excited to sharethis interview with you.
Welcome to Mompreneur Mastery,where we build business businesses,
raise families and skip the hustle.
That doesn't actually help.
I'm Sydney o' Brien, certifiedInstagram strategist, mom of three
and your no fluff guide tomaking more sales with content that's
strategic, simple, and you canactually make in the small mom cracks
(01:11):
of your day because Instagramshouldn't feel like a full time job
you're not getting paid for.
If you're ready to stopposting just to stay visible and
start sharing content thatactually converts to sales and gets
you clients, you're in theright place.
All right, so today I get totalk to Isa and before we get like
too into it, can you give ussome information about how you got
(01:35):
started, how Studio Koya got started?
Yeah, of course.
So I have been in business fora very long time, over six years
now.
Studio Koya was basically bornfrom me being made redundant.
In 2018, I had booked aholiday to Thailand and decided,
you know what, I'm going to goon holiday and figure it out when
(01:56):
I get back.
So that's exactly what I did.
And then after that I startedStudio Koya, started designing and
then really got into brandingprobably about two, three years in,
and that's where we're at now.
And I love branding businessesand branding offers for service providers
and coaches and experts.
(02:18):
I love that.
And you call yourself thebrand chef and I love that so much.
What made you lean into that,like whole kitchen cooking aspect?
Yeah.
So I personally really love food.
So I was like, you know what,let's bring that into my brand to
bring some life into it, bringsome fun, both for myself and for
(02:39):
my clients.
Initially, when I themed mybrand, I was actually thinking of
using it as niching down.
So I thought, okay, I'm goingto brand Myself with a food theme
to attract more people in thefood industry so they would work
with me.
But actually, that was likeone of the mistakes, I guess, when
(03:02):
it came to theming my brand.
Because what I found was,first of all, I didn't have a network
in the food industry.
I didn't have any connectionsin there.
I just thought, I can designfood brands.
That'd be fun.
And I'll theme my brand with food.
So that'll be like, you know,I thought I was really clever at
that point.
But then what I realized was,first of all, I was cutting off the
(03:24):
people that were already in mycommunity, in my network, the online
service providers, thecoaches, the creators.
And then also I had to worklike triple hard to try and get contacts
within the food industry.
And then like, I thinkprobably six months in, I was like
at networking events.
I was at this networking eventat like 9pm and I was just like,
(03:45):
what am I doing here?
And then I realized, like, whyam I doing that?
I can still have a food themefor my brand and work with the people
that I loved working withbefore that already.
So that's when I shifted.
But I still called myself thebrand Chef.
I actually leaned into thefood theme even more and went all
in.
(04:05):
And people started recognizingit, found it really fun.
And I was like, okay, this iswhat I can do, use the theme for
and this is how I can stand out.
And actually using it as adifferentiator, that was like the
big pivot for me.
And that's why I do it.
And I still do it now.
And I love using it.
I love seeing it.
Honestly, like, your contentis great and I looked over your website
(04:28):
and it definitely stands out.
So that was like, excellent call.
Obviously you were the expertand you would know that going in,
but yes, I love seeing it.
I still had to go through themotions to get there.
Yeah, yeah.
Now, you mentioned twodifferent kinds of brands.
Just a second ago.
You said like, offer brand andbusiness brand or something like
that.
Can you explain the difference?
(04:49):
Yes.
So most people, when theythink about branding, they think
about their business brand.
Right.
What does it look like?
I guess to rewind that alittle bit.
A brand is what other peopleperceive you to be, and then branding
is to influence what otherpeople's perception of your brand
(05:10):
is.
So that's what we want to dowith branding, and that's what a
business brand does.
We brand the business.
We're like, okay, this is whatwe look and feel like.
Here's how it permeatesthroughout Everything, whether it's
your messaging, your copy, howyou talk to people, your visuals,
all of that falls under thebusiness brand.
And the reason why I startedtalking about offer brand is, is
(05:35):
I guess it's also still mypersonal experience.
When I designed my offer, theoffer oven, I realized that there
was something missing becauseI found it hard to sell what I was
offering.
And I realized looking atadjacent industries and adjacent,
(05:57):
I guess, topics and themes.
So in for example,supermarkets, when you look at confectionery,
you've got like the Kellogg'sin the cereals, you've got the Nestle
of confectionery, you've goteven Coca Cola.
But underneath those, thereare loads of different products and
(06:19):
people go and buy the productsrather than the big brand.
And then that got me thinkingof like, well, in the service space,
in the entrepreneurial space,why can't we think about it like
that?
Right?
Because you know, people,well, thinking about Coca Cola, they
sell Coke, but then they alsohave Sprite and they're totally like
(06:42):
two totally separate thingsand they sell it really differently
as well.
So that's how I started tothink about offer branding.
And also looking at The, Iguess SaaS world, like software as
a service world, they alsoproductize what they do.
They productize the actualthing that they're selling.
(07:03):
And it makes, it just helpsyou sell it easier because you're
like, you're talking aboutthis thing, it's branded, it has
its own world.
People can immerse themselvesinto it.
And I just felt like, well, itmakes sense.
Why wouldn't we do that for services?
So that's where offer brandingwas born.
And that's where I startedtalking about it a lot more.
(07:26):
Because when I built the offeroven and branded it, I could feel
the buzz around it.
And also I felt like it was soeasy for me to talk about it because
it was branded already.
So it was like I've built aworld around it.
I just need to invite peoplein to this specific thing.
Whereas business brand, I feellike it's more for attracting and
(07:51):
nurturing and getting peopleto understand who you are as a business
as a whole.
You know, what do you stand for?
What topics do you talk about?
That's what business brandingis for.
And offer branding is forgetting people to buy.
So they do two different things.
Yeah, that's super interesting.
(08:11):
So I could see like, fordifferent offers with like the different
brands.
Could be the messaging wouldbe a little, would be different as
well.
Selling like a high ticketlike year long, like course as opposed
to like a 27 like guide orebook, having that differentiating
offer brand would be super,super handy.
(08:32):
Exactly.
And I always say, like, brandyour signature offer.
So if you have templates, ifyou have like a lower ticket, maybe
a membership or a product,like a workbook or something like
that, it might not necessarilywarrant branding.
So for myself, I have theoffer oven, which I've branded, but
(08:54):
then I also have what I callthe brand recipe, where it's a consult
call.
Like, we talk about strategy,but I didn't brand that because it
just wasn't big enough to likehave its own world built around it,
whereas the offer oven does.
So understanding where youroffer sits and how you want to sell
(09:15):
it will determine whether ornot you want to brand your offer
separate from your business.
And when I say separate, it'slike, it's not like completely different.
There's still links andthere's still like, my offer oven
is still food themed, but Ifocus it into bread and baking.
That's the, that's where thedifferentiator is.
(09:36):
It's like, it's almost like amore narrow focus.
So it's.
The visuals look slightly different.
You know, I use a bread emojiall the time when I talk about the
offer oven, but when I'm in mymain brand, when I talk about my
thought leadership things orwhen I talk about my podcast, when
I write emails, when I likeall of those things don't have that
relationship.
(09:57):
It doesn't have that brandlinked to it.
So yes, it's still linked, butit's, it's, there's a differentiator
so that it can stand outwithin your business as well.
That makes a ton of sense.
Now if someone had a signatureoffer that they haven't done, like
that, like specific, narrowerbranding for what would be like their
(10:19):
first step to do that.
I actually have what I callthe Rise framework.
So basically it's research,identify, shape and equip.
So we want to understand howyou want your offer to stand out
first and foremost.
What is the goal of your offer?
(10:40):
How do we want people to feelabout it?
And that forms the foundation.
We want to make sure we knowwhat the role is first.
Like I said, you know, somemight, you might not want to brand
it, some you might want to.
So we need to figure that outand what it is that it's doing.
And because we know what thisoffer is doing, we can then start
(11:01):
to build from it.
And that's when we identifythe second stage, your differentiator.
How do we want it to bedifferent from your main brand?
How do we want this offer tobe different from all the competition
that is out there?
And that's when you startputting personality in there again.
How do you want it to feel?
(11:22):
How do you want your clientsto feel about it?
Is it fun and playful?
Is it calming and serene, likethose types of things?
That's where you want tofigure out what your personality
is.
And this is optional, but Ilove theming.
So this is when I'm like,okay, how can we theme this to make
this stand out even more andmake it really different?
Or.
Or what's the tie in?
(11:44):
So for mine, it's obviouslyfood, but it's like, oh, we're cooking
up some branding.
We're cooking up your offer.
We're baking it to perfection.
So there's still that link,but then there's just a bit of language,
a bit of visuals that make itslightly different.
So that's the identify stage.
And then shape is when youbring all that to life into visuals.
(12:05):
And this is always my favorite part.
So it's like, okay, we'veidentified what's different.
Okay, what are thefoundational things?
What do we want people to feel?
What's your personality?
Now let's translate them andstart visualizing.
And then this is whereeverything comes to life.
It's where you design stuff,colors, all of that fun stuff.
And then equip is knowing whatyou need.
(12:26):
It's figuring out, okay, whatare the simple things that I need
and where do people need tosee them?
And that's when you startputting it out into the world and
you start designing the thingsthat you need.
So, yeah, so that's.
That's the process of brandingyour offer.
Yeah.
Wow.
There's, like, a lot more tothat than I think most people think
(12:49):
of when they think of branding.
They just think of, like, youknow, the colors, the logos, the
fonts.
But, yeah, I think the.
A really big, important partof it seems how people feel about
it, too.
Can you talk a bit about whythat's so important for branding?
And, yeah, I mean, everythingabout your brand is about perception.
And as business owners, weknow how we want people to feel about
(13:15):
our brands, so we need to beable to influence people and try
and nudge them that way andbasically ultimately nudging them
to buy from us.
So that's why that part ofunderstanding how you want it to
feel and how you want youraudience to feel about your business
(13:36):
is super, super important.
This is all, you know, we Sayit's brand strategy, but that's basically
what it is.
We want to know what peoplewant and how people want to feel,
and we want to try and bringthat out of them through all the
brand assets.
So that's why I say brandingis more all encompassing than people
(13:57):
think.
It's not just the surfacelevel, visual stuff, yeah, we can
look pretty, but what are welooking pretty for?
Right.
That's, that's the underlying.
We need to know the meaningand we need to know the foundational
stuff so that branding can dosomething for us.
I always think we, we want itto do something for us.
Right.
Otherwise why are we doingthis in the first place?
Right.
We could just talk about our offers.
(14:18):
Even when we just talk aboutour offers, people still have a perception
about us.
So when we add the layer ofbranding on top, it's like we have
a bit more control.
We know that we are trying toget people to do certain things,
to feel a certain way, whetheror not they do that.
Obviously everyone isdifferent and everyone looks at things
(14:39):
and perceives thingsdifferently, but there are overarching
things that we can try and doto make our brands feel the way we
want it to feel.
Mm.
Wow.
Do you think that is somethingthat most people would be able to,
like, DIY or is that, like,outside help necessary?
(15:01):
I mean, it really depends.
Yeah.
Because some people, they can,you know, really go inward and discern
what they need and how theyfeel and, like, have a really good
pulse on what their clientsare doing and how, how they feel
as well.
And some people, it's abouthaving a conversation with a brand
designer and just talkingthrough it and figuring it all out
(15:25):
and having someone extract itout of them.
Yeah.
And so it really does depend.
And obviously also it'swhether or not you're a creative
or a designer and have adesign eye to then be able to translate
all of that into something visual.
And if you're confident indoing that, I would always say go
(15:47):
for it.
If you think you can do it, gofor it because you know your business
best.
But then there's also thatadvantage of if you're working with
someone, you have an outsideeye because sometimes you're too
close.
It's like reading the labelfrom inside the jar and that analogy.
So sometimes having an outsideperspective just adds that level
(16:10):
of depth that you might nothave gotten.
Or like, it's like, oh, Inever thought about it in this way,
like just that differentangles of how to approach certain
things, you know, that.
And of course that's why branddesigners exist.
That's why a lot of services exist.
Because, you know, noteveryone could do everything.
And also, we're not experts indifferent things, so.
(16:31):
Right.
For sure.
That is something I'm guiltyof a lot.
Like, being too close tosomething where I just need that,
like, outside perspectivethat's, like, not nearly as, like,
biased or, like, emotionallyattached, like I am to my own stuff.
Yeah.
And also sometimes you justwant to talk through something, like,
whatever it may be.
(16:51):
Like, I, you know, I have asales coach, because it's like, okay,
I think I want to do this, andit's probably correct, but it's just
like, you just want.
You want that affirmation.
It depends on, obviously, onwhat type of person you are.
Sometimes it's like, well, Iknow what I'm doing and I'm confident
and I'm going to go for it indifferent aspects of your brand.
For me, like, copywriting wasa big thing.
Now I'm, like, too scared totouch it.
(17:13):
So, like, when I worked with acopywriting coach, it was like, okay,
like, now I understand.
Now I can see how it can be done.
So as business owners and asbusy business owners, we also want
to be able to take thoseshortcuts and, like, allow ourselves.
Like, we don't always have todo all the hard work.
(17:34):
Like, why are we doing this?
Make it easy for ourselves.
Like, you know, if we have themoney to invest, if we think it's
important for us, why wouldn'twe go and get to that level instead
of having to slog our waythrough and try and get there ourselves?
Yeah, absolutely.
Do you think there are, like,dead giveaways or even, like, hints
(17:56):
that branding might be holdingsomeone's business or offer back?
Yes, definitely.
So I like to see it as, like,internal stuff and external stuff.
So internally, inside yourbusiness, when it's holding you back,
you feel like it's hard.
Like, creating content is so hard.
Like, you've got all thestrategies, you know what you're
(18:16):
supposed to be doing, but thenit's like, but, oh, how do I create
this?
Oh, I'm like, scrolling inCanva, trying to find this perfect
little icon that probablydoesn't make that much of a difference,
but you're still like, ah.
And then you're like, oh, butwhat if I just change this color
or change this font?
So if you're in that I call itprocrast tweaking mode, then you're
(18:38):
tweaking all the time.
You keep trying to evolve andchange Instead of being confident
in your brand and in yourdecision, that's when it's holding
you back.
You're spending more time thanyou should on certain things.
Like, personally, I have twotemplates for socials, and I thought
that's it in terms of my brand.
Like, I don't want to make itcomplicated for myself.
(18:59):
So something like that and,like, being confident about using
it, that's when that will help.
So, yeah, so procrastinatetweaking is a big thing in terms
of branding holding you back.
And then externally, it's whenyou feel like there is a misalignment
or when your clients feel likethere's a misalignment.
So when they see your offerand they have a certain perception
(19:26):
about it, and then when youtalk to them and when you're like,
okay, well, this is what itdoes, and blah, blah, blah, and they're
like, oh, I didn't know you dothat, or I didn't know that was how
it was done.
That's when you can see, okay,visually, something is not connecting
in terms of the value.
The transformation that I'mgiving to my clients, they're not
getting it.
When they see it in the firstplace, then it's like, okay, there's
(19:49):
a disconnect there.
And even when someone doestake the leap and work with you,
and afterwards, they're like,your experience is so much better
than what I thought it wasgoing to be, which is great.
That means you offer a greatexperience, you have a great offer.
But if they took the leap, howmany people didn't take the leap
(20:11):
because they didn't see thatyour offer was that valuable for
them?
That's another big, big, bigside as well.
Yeah.
Yeah.
Oh, wow.
I love that you broke thatdown between, like, internal and
external.
Those both make a lot of sense.
Yeah.
I always think it's like,there's something.
Branding is very personal asbusiness owners.
(20:33):
It's very internal.
There's so.
There's.
It's so helpful to have goodbranding because it makes you feel
excited and confident andyou're like, yeah, I can go for it.
I love my offer.
I've branded my offer.
I can shout it from the rooftops.
That's what happened to mewhen I did the offer oven.
Like, I was talking about itall the time.
Not because, like, I, youknow, I was like, oh, I'm gonna,
(20:56):
you know, talk about it 10million times so that, you know,
it converts to this many people.
It was just.
Cause I was really excitedabout it, and I really believed in
it.
And because my branding backedit, I can easily talk about it and
easily show up a lot quickerthan I normally would with like my
previous offers where I wasjust like, how do I explain this?
Oh, but like, you know, Idon't really know how to talk about
(21:18):
it or when my branding wasn'tquite showing before I rebranded,
my brand looked a lot moreplayful and fun and colorful, but
it didn't really represent howI felt and how I could show up.
So I was almost like stoppingmyself from posting things.
So that's like my internalstuff and then the external people
(21:39):
can see it.
Right.
It's like, if I'm brandingmyself as this fun, airy, light hearted,
playful brand and actually Ialso, I still want that, but I still
want that like, grounded,professional feeling.
It's not coming across.
So then the people who wantthat won't be reaching out to me
(21:59):
for, for me to help them.
So I love looking at it fromboth internal and external because
I think both is, both arereally important for you to get sales
and to convert.
Yeah, I was just thinking, asyou were saying that when you have
like that excitement aboutyour own offers and you do talk about
(22:20):
them more, like your audiencefeels that excitement too, so they're
like excited to learn moreabout it and to like buy.
It's.
Yeah, it's super helpful.
It just helps you show up.
Like, you know you have goodbranding, so why wouldn't you show
it off?
You, you want to show it off.
It was like when I worked withmy copy coach and I'm like, oh, I
can talk about this now.
I could talk till the carscome home.
(22:41):
Right?
Yeah.
So it's, it's a similar thing.
It's like I'm, I can getconfident and if my branding is good
and I'm confident in it, Iwill use it more.
And when you use it more,you'll show up more and then that's
when your clients see you more.
Yeah, I love that.
Now you also have a free mini class.
Can you tell us about that?
(23:02):
Yes, I have a mini classcalled Need a theme.
So I've been talking about atheme a little bit and how I've used
it in my branding.
So if you're thinking that,you know, you're thinking, oh, what,
what can a theme do for me?
Like, can a theme work for me?
That would be the perfectplace to start.
It'll tell you like, you know,what not to do, how to approach it,
and some steps that you can gothrough to see if A theme can work
(23:24):
for you and how to startimplementing one as well.
So, yeah, it's a mini masterclass.
It's only 15 minutes because Iknow we are short on time.
So, yeah, have a watch and ifyou come up with a theme, let me
know.
I'm always really excited whenpeople start theming their brands
and how they do it.
I think people's creativity isamazing because I've run some challenges
before where I help people gothrough theming, theming their brands,
(23:48):
and the things that come upare just wild.
Yeah, that sounds so fun.
Like, as you were talkingabout a theme at the very beginning,
I was like, oh, I wonder if Icould do that for my business.
That sounds so cool.
I love that.
Again, it's about like, yeah,it's about bringing something exciting
into your brand so that youcan use it.
And when you have whatever itis, whether it's a theme or even
(24:12):
just like.
And I say even just.
But it's like, if you have apersonality or a feeling that you
want to bring across, havingthat as an anchor will really help
you shortcut in contentcreation, in marketing, in even,
like the internal stuff likebuilding your offer, you know, whatever
your curriculum might looklike or the space that people come
(24:34):
to will look like.
It all helps inform that.
And that's what branding does.
So theming is just a part of it.
It's like a tool to help youget there and to help you build those
shortcuts to be able to dothings faster, to be able to make
decisions faster as well.
Yeah, I can see how that wouldbe very helpful.
(24:54):
And I hadn't thought of thatbefore, how it would help inform
even, like, offer creation andlike curriculum and things.
Wow.
Yes.
It's sprinkling yourpersonality within everything that
you do, like branding, youknow, because branding doesn't just
stop at, like getting peoplein the door.
It's not just like outward marketing.
(25:15):
It's once people buy into you.
Once people have bought youroffer, whatever it may be, when they
come in, it's like, okay,well, we want that experience to
continue because we want themto still have that feeling, because
they can either continue towork with you, they can talk to other
people about you.
If they, if they loved theexperience, they'll talk about it.
(25:35):
So that's what we want as well.
Like, that's why, you know,brands have their advocates.
Like when you, I don't know,when you buy skincare and you're
like, okay, well, that's theonly brand I use because of the experience.
Not just the product itself,but everything that goes around it.
Same with restaurants.
That's why we have favoriterestaurants, because people, you
know, they have great staff,great service, great cutlery.
(25:57):
Like, you know, everythingfeeds into that.
So, you know, it's not justabout getting people in the door.
It's getting people in thedoor and then them loving the experience
that they have.
And that's also super important.
And that's, again, somethingthat people don't think about too
much when they think aboutbranding, because they think, oh,
it's all about marketing.
(26:17):
But actually, it's everythingfrom start to end in terms of the
customer journey, and thatincludes them being in and leaving
your offer, finishing withyour offer, and being advocates for
your brand as well.
Yeah, that makes a ton ofsense because.
Yeah, that client experience,when it's like, that positive, they're
(26:39):
not only, like, coming backfor other offers, but sharing it
with their friends and, like,turning into, like, referrals for
you as well.
Yeah.
And you want them to feel likeit's seamless.
Right.
When you do your offerbranding and they come in and they're
like, okay, I understand it.
Like, we're going throughthese stages, and that's where it
all comes in.
(27:00):
And it's like, okay, theexperience is like, still, it feels
the same.
I also like to talk aboutbranding and offer branding.
Like, it's Disneyland, so youknow you're going into Disneyland.
Right.
But when you go into the themepark, there are all these different
worlds, like Adventure Worldor Frozen Land or all, like.
(27:21):
I don't know the names of it,but I know there are different worlds
in Disneyland.
So that's what the offer is.
Some people, they go for to goin, like, the Future world, to do
the Space Mountain and allthat exciting stuff.
Some people, they go forFrozen because they love Frozen.
Like, there's loads ofdifferent things that people go for,
and it's not just the whole brand.
(27:42):
They go for that particular experience.
And that's what offer branding is.
But then there's still manypeople that go to Disneyland because
of the brand, so.
Right, that's.
That's like what I would liketo compare it to.
You have, like, the best comparisons.
They make so much sense.
(28:04):
Yeah.
I mean, it's.
It's just easier to understand sometimes.
Yeah, it is.
Yeah.
Because sometimes brandingjargon is just branding jargon, which
is why I put the food theme inas well.
Because sometimes it's justeasier for me to explain when I'm
like, well, this is likewalking into a restaurant and Then
this is like eating a croissant.
Give me anything.
Yeah, I love that.
(28:26):
Something that people canactually relate to.
Yeah.
Yeah.
That's so smart.
Where can listeners go toconnect with you and like, stock
your offers and learn all the things?
Yeah, so you can stalk me atStudio Koya and that's C O Y A Definitely
check out the mini masterclass.
It's free.
Just have a watch through that.
(28:47):
I've got the offer oven ifyou're thinking about branding your
offer.
And yeah, I've got a podcastas well called nourish your brand
if you want to listen to mechat about it.
Every episode is a foodanalogy talking about how you nourish
your brand.
So, yeah, so that's.
That's where you can find me.
Awesome.
I'm going to put links for allof those in the show notes.
(29:09):
I am so excited to do the minimasterclass myself, so definitely
everyone else check that out.
Thank you so much for comingto talk to me.
And I'm also really excitedbecause you recorded a masterclass
for Post with Purpose, mymembership as well.
So if you're in Post withPurpose, get really excited for that.
(29:31):
I'm super excited to hear howpeople feel about the masterclass.
It's all about offer brandingand what it can do for you.
Just basically what we talkedabout today, but in.
In more depth.
Yeah, I love that.
Thank you so much for comingon and chatting.
Thank you so much for having me.
Okay, but how good was that?
I loved this conversation andalso watching the training she gave
(29:55):
inside of Post with purpose.
After watching it, Iimmediately started rethinking the
branding for my membership andI'm really excited about the possibilities
and fully plan on digging intothat more.
So if this conversation hasyour wheel spinning too and you want
to have the full masterclassshe recorded exclusively for Post
with Purpose, she goes muchdeeper in the training and walks
(30:16):
you through that riseframework in much more detail so
you can bring your signatureoff to life in a way that really
connects with your audience,makes it easier to market and makes
it easier to sell.
So if you're a member, head tothe portal and check that out.
If you're not, there's a linkin the show notes to join so you
can get access to that and awhole lot more.
Thanks so much for hanging outwith me on Mompreneur Mastery.
(30:38):
If this episode gave you moreclarity or a little boost of confidence,
I would love for you to followthe show, leave a review or share
it with a fellow mom buildingher business on her own terms.
And hey, if something reallyclicked DM me on instagram I am ocially
yours strategist and tell methe one thing you're doing differently.
After listening I love hearingwhat is landing for for you.
(31:00):
Until next time, here is toless stress, more sales and a business
that actually fits your life.
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